Local SEO vs. Organic SEO \u2013 what\u2019s the difference, and do you need both? This post will dive deep into both search engine optimization strategies to see each offers\u2019 differences and benefits and determine which strategy your business should prioritize.\u00a0<\/em><\/p>\n If you\u2019ve been actively marketing your business online, you would have most likely come across organic SEO and local SEO<\/em>. Though both sound like excellent search optimization strategies, you might find yourself wondering which is better for your business.<\/p>\n This post will walk you through the differences between organic SEO vs. local SEO<\/strong> and how they are related. First, let\u2019s start with the definitions.\u00a0<\/p>\n Image Source: Merpati Blue<\/a><\/p>\n Search Engine Optimization (otherwise known as SEO) is the process of improving your site visibility when people search for products or services related to your business.\u00a0<\/strong><\/p>\n Marketers adopt many optimization tactics and best practices adhering to search algorithms to rank high in search results. Some quick examples are keyword research, link building, improving page speed, and more.\u00a0<\/p>\n Generally, when optimizing a website for SEO, you are looking to create content that will answer relevant queries your target audiences may be actively seeking for.\u00a0<\/p>\n This could be a keyword like pizza recipe <\/em>or a question spoken into voice search on your mobile device like how do you make a pizza from scratch?<\/em><\/p>\n Compared to local SEO, organic SEO is optimizing for searches that do not contain local intent. <\/strong>That is, users are looking for information <\/em>rather than a specific location.\u00a0<\/p>\n SEO can benefit businesses of all sizes and industries, especially now, as 3.5 billion searches<\/a> are done daily.\u00a0<\/p>\n Almost everyone is conducting searches to find answers. And this makes SEO a fundamental part of digital marketing if you are looking to reach potential users and buyers looking for info online. With SEO, here are some significant benefits:<\/p>\n Image Source: Designer Daily<\/a><\/p>\n A subset of the traditional SEO, local SEO refers to optimization techniques that focus on local searches<\/strong>. This strategy is usually adopted by local businesses with physical stores to reach customers in their vicinity.\u00a0<\/p>\n Let\u2019s take pizza <\/em>as an example again. If you search the term pizza<\/em> on your mobile device, it will most likely bring you local results and recommendations of pizza places rather than recipes.\u00a0<\/p>\n Here, you will see the Local 3-Pack results that Google thinks are the top three pizza places near you.\u00a0<\/p>\n However, beyond proximity, another instance of local SEO is result-based ranking on Google Maps<\/strong>. Let\u2019s say you own a hotel in Auckland. Instead of targeting locals, you are reaching out to international travelers planning a trip to New Zealand.\u00a0<\/p>\n Without proximity as a factor, Google relies on other local ranking metrics like keywords, NAP citations, reviews, and more to decide on Google Maps rankings.\u00a0<\/p>\n Image Source: Quora<\/a><\/p>\n One thing is, local search rankings are always derived from GMB listings. So unless you have a Google My Business profile, your business will not appear for local searches.\u00a0<\/p>\n With that said, some businesses may gain an edge from a local approach to SEO.\u00a0<\/p>\n Brick and mortar businesses like coffee shops or hardware stores are likely to benefit more when optimizing for local searches rather than the traditional SEO and here\u2019s why:\u00a0<\/p>\n By now, you should understand that both traditional and local SEO focus on improving your rankings in online search results <\/strong>so more people can find and purchase from your business.\u00a0<\/strong><\/p>\n Image Source; Ask Any Difference<\/a><\/p>\n However, there are still some fundamental differences between them which you should know to decide which strategy is better implemented for your business.\u00a0<\/p>\n The first significant difference in local vs. organic SEO is the target audience <\/strong>and their search intent.<\/p>\n Organic SEO results focus on answering people who are looking for information to a question.<\/em> <\/p>\n They are looking for resources and are not necessarily making any transactions. They want to know facts and information that will solve their current issue.\u00a0<\/p>\n If your goal is to improve your website\u2019s visibility and brand recognition, targeting audiences using organic SEO would be a better solution. <\/p>\n This is because while they might not be ready buyers, they might be willing to sign up for your funnel and can become potential leads in the future.\u00a0<\/p>\n Image Source: BrainPulse<\/a><\/p>\n On the other hand, local SEO allows you to capture people actively searching for a product or service from a business in their vicinity<\/em>. <\/p>\n Local searches will specifically include the type of product, service, or business and either the name of their city or the term \u201cnear me\u201d.<\/p>\n Statistics show that they fully intend to pick a business to make their purchase, usually on the same day. <\/p>\n So when you rank high in your local search territory, it will help searchers in your area connect with your business.\u00a0<\/p>\n Image Source: Bipper Media<\/a><\/p>\n As you can see, organic search results happen when search engines determine that there\u2019s no local intent in the search and that the user is looking for information rather than a location.\u00a0<\/p>\n Naturally, if you are a business with a physical store, you will want to rank your business high in local searches. Whereas, if you want your business to show up for certain search terms but not for a specific location, you want to rank higher in organic search.\u00a0<\/p>\n Unlike organic SEO, local SEO results go beyond the usual SERPs and can be found on maps and business directories like Google Maps apps, Local Packs, and even voice search.<\/p>\n Content is a crucial part of both local and organic SEO. Search engines love content, and it is what they use to tell them what your site is all about and if you regularly update.<\/p>\n However, content works in different ways for both optimization strategies.\u00a0<\/p>\n Organic SEO is concerned with content focused on topics and keyword groups<\/strong> relevant to your target audiences. For example, if you run a plumbing business, you want content about slab leaks or how to inspect a leaking pipe.\u00a0\u00a0<\/p>\n In terms of local SEO, your content marketing efforts should produce content geared towards how your local target audience speaks and behaves<\/strong> by targeting the local keywords they use.\u00a0<\/p>\n Image Source: SEJ<\/a><\/p>\n For instance, your target audience in Lakeland prefers to use \u201cdentists in Lakeland,\u201d while in New York, they use \u201cdentists near me\u201d.\u00a0<\/p>\n By understanding what queries your local customers are using, you can create localized content that helps convert your local audience and establish your geographic focus to search engines.\u00a0<\/p>\n Citations are considered a ranking factor for local SEO as to what backlinks are to organic SEO. Both are crucial elements for their respective optimization strategy.\u00a0<\/p>\n Local citations happen when you directly mention your business\u2019s name, address, and phone number. We call this NAP, and like backlinks, consistency and increase in quantities will benefit your SEO by determining online authority to your business.\u00a0<\/p>\n However, for a citation to truly benefit your SEO strategy, it must match the NAP details you have on your Google My Business listing and your website.\u00a0<\/p>\n Image Source: Jeff Bullas<\/a><\/p>\n Meanwhile, backlinks, which are direct links to your website from a page on another website, are highly dependent on a mix of quality and quantity.\u00a0<\/p>\n You want your backlinks to come from other relevant and authoritative sites, as well as being linked using an anchor text that includes an important keyword. To earn high-quality backlinks, one SEO method is to create skyscraper content<\/a>.<\/p>\n Local SEO is essentially a part of SEO. <\/strong>That\u2019s why any efforts to boost your local visibility can also improve your overall search visibility worldwide.\u00a0<\/p>\n Just follow this line of thought! When first building your visibility, you create a GMB listing to establish your expertise at the smaller local level. As more people find your business and talk about it through reviews or blog mentions, this grows your overall search value to the search engine and improves your rankings.\u00a0<\/p>\n Several overlapping SEO practices can help both local and organic search rankings. <\/strong>For instance, both strategies require researching and incorporating target keywords into business descriptions and high-quality content to build relevancy.\u00a0<\/p>\n Here we recommend using BiQ\u2019s Keyword Intelligence<\/a> to help you with your keyword discovery. Our tool supports localized results and allows you to uncover search queries according to your preferred location and language.<\/p>\n Whether you use these keywords for on-site local SEO efforts like optimizing your Google My Business description or organic SEO efforts like writing an informative blog post, both your local and organic SEO efforts will help improve your website rankings.\u00a0<\/strong><\/p>\n However, do note that this works both ways. While local and organic SEO practices can improve your rankings, they can also negatively affect your rankings when done incorrectly.\u00a0<\/p>\n A solution to this is to use our BiQ\u2019s Rank Tracking tool<\/a> to keep track of your local rankings. This can especially come in handy during optimization strategies, as changes in rankings are not often reflected immediately.\u00a0<\/p>\n Another newly released local rank tracking tool<\/strong> we highly recommend is Grid My Business<\/strong><\/a>. For your information, BiQ and Grid My Business are sister brands both invested by the same investors, but we are 2 independent product teams, imagine us like Google Map and Google Mail.<\/p>\n
\nWhat is SEO?\u00a0<\/strong><\/h2>\n
![\"What](\"https:\/\/lh3.googleusercontent.com\/ZaYImLEs_u1RSHQWOX3GO9mMtjBzrJ4uFsKqG0tqDcyd5nwds2QaiR92_4vG0UNrw6P0SuXyK7fCmria2MOqOftbSzMo-TKY495BJ60U9c5-TmM4gYZgXfS6djQSZAG7PIWmOdcG=s0\")
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Benefits of SEO<\/strong><\/h3>\n
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What is Local SEO?\u00a0<\/strong><\/h2>\n
Benefits of Local SEO<\/strong><\/h2>\n
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Differences Between SEO and Local SEO<\/strong><\/h2>\n
1. Audience\u00a0<\/strong><\/h3>\n
2. SERPs<\/strong><\/h3>\n
3. Content<\/strong><\/h3>\n
4. Link Citations<\/strong><\/h3>\n
How Do SEO and Local SEO Affect Each other?<\/strong><\/h2>\n