{"id":1786,"date":"2022-09-04T00:23:15","date_gmt":"2022-09-04T00:23:15","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2022\/09\/04\/how-to-integrate-keyword-gap-analysis-into-your-copywriting\/"},"modified":"2022-09-04T00:23:15","modified_gmt":"2022-09-04T00:23:15","slug":"how-to-integrate-keyword-gap-analysis-into-your-copywriting","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/how-to-integrate-keyword-gap-analysis-into-your-copywriting\/","title":{"rendered":"How To Integrate Keyword Gap Analysis Into Your Copywriting"},"content":{"rendered":"


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Today, the digital marketing landscape is very important. Every business has to have a strong online presence to generate traffic and meet customers\u2019 expectations.\u00a0<\/p>\n

This is where SEO copywriting comes in. The art<\/em> and science of producing online content that both search engines and people love, mastering SEO copywriting become the key to creating content that will rank high on Google\u2019s search engine result page (SERP).<\/p>\n

Among the many SEO techniques, keyword research and competitive keyword analysis (aka keyword gap analysis)<\/strong> play a huge element in SEO copywriting.\u00a0<\/p>\n

According to Westebbe Marketing<\/a>, bloggers who are focused on SEO reports and heavily invest in keyword research for their posts are more likely to see strong results.<\/p>\n

In fact, numbers show that the results actually double when these bloggers usually or always do keyword research for their posts when compared to bloggers who only do it sometimes<\/em>.\u00a0<\/p>\n

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It\u2019s evident. Keyword research is fundamental to creating a performing copy<\/strong>.\u00a0<\/p>\n

However, to truly understand what good copywriting entails, let\u2019s get a quick look at what poor copywriting means.\u00a0<\/p>\n

What is Poor Copywriting?<\/strong><\/h3>\n

Poor or bad copywriting is confusing, has no substance, and doesn\u2019t convert. The problem is, nobody writes bad copy on purpose. So, if you ever find your content or sales message not converting, it is most likely due to one <\/em>of these two reasons.\u00a0<\/p>\n

One, you most probably lack the basic knowledge on the principles of copywriting and are writing copy for yourself and your company, but not for your customers.\u00a0<\/em><\/p>\n

For example, your copy may be singing praises about your awesome product but does not answer your prospect\u2019s question of, \u201cwhat\u2019s in it for me?\u201d<\/em><\/p>\n

It may be a simple principle but many new marketers often fall into this trap and talk only about themselves. Just take this copywriting example by Rareloop.<\/p>\n

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Source: Alex Cattoni<\/figcaption><\/figure>\n

The homepage copy reads \u201cWe\u2019re digital artisans. An expert team passionate about crafting bespoke websites and apps.\u201d <\/em>which only speaks to their ego and doesn\u2019t give readers a clue what they are about.\u00a0\u00a0<\/p>\n

Second, your keyword research is not done properly.\u00a0<\/p>\n

Many writers often create their copy first and think about SEO later, but this becomes only about inserting keywords rather than writing a copy that answers search intent.\u00a0\u00a0<\/p>\n

When you have your target keyword in mind before you put pen to paper, your writing will sound more natural and engaging, instead of being awkward or forced.<\/p>\n

And if that\u2019s not the case, another scenario is you have most likely selected a keyword that seemingly fits but isn\u2019t relevant to your audience.\u00a0<\/p>\n

As a whole, the key to good copywriting has always been writing based on pre-selected target keywords that you know will be driving relevant traffic to your business.<\/em>\u00a0\u00a0<\/p>\n

In fact, good copywriting follows a certain framework and here we are going to show you how \u2013 by using keyword gap analysis to create converting content. Now let\u2019s get started.\u00a0<\/p>\n

Learn more on\u00a0how to use Keyword Gap Analysis to boost SEO traffic<\/a>.<\/p>\n

It\u2019s important to get into the habit of researching your competitors and keywords before <\/em>you start writing your copy.\u00a0<\/p>\n

A keyword gap analysis considers both your competitors and keywords <\/strong>as it <\/strong>compares your rankings to other domain\u2019s rankings to identify keyword opportunities.\u00a0<\/p>\n

This is an extension of ordinary keyword research and allows you to understand your strengths and weaknesses in relation to your competitors<\/em>. Using this data insight, you can better gauge how you should refine your keyword strategy.\u00a0\u00a0<\/p>\n

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Through this, you can find sales-driving keywords in the buyer\u2019s journey that you should be prioritizing in your content creation to drive site traffic. This may include hidden keywords that sometimes you or your competitors may not be aware of.\u00a0<\/p>\n

It is only when you have these target keywords that you can create better copywriting to get higher rankings and better connect with your target audience.\u00a0<\/p>\n

Besides, keywords<\/em> can be a great way to start your content if you have no idea what to write. Not only are they a data-driven source of inspiration, they are more likely to get you potential customers for your site!<\/p>\n

Are you convinced now? To integrate keyword gap analysis into your copywriting, here are three questions to guide you through the process.\u00a0<\/p>\n

How to Research Your Competitors?\u00a0<\/strong><\/h2>\n

Before anything, you need to first know who your competitors are.\u00a0<\/p>\n

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Source: Quimi Net<\/figcaption><\/figure>\n

In digital marketing, almost anyone <\/em>and everyone can end up as your competition. In addition to direct competitors, you are also competing with indirect competitors and other businesses for the same target market.<\/p>\n

In this scenario, knowing who your competitors are and their keyword strategy can be a determining factor in winning the rankings. A quick Google search for your industry keywords will show you the leading websites in your niche.\u00a0<\/p>\n

Additionally, to find low-hanging to middle-range targets, you can plug your website into competitive analysis tools like SimilarWeb or Alexa.\u00a0<\/p>\n

On SimilarWeb, you\u2019d want to pay attention to the similar websites<\/strong> section to find businesses similar to yours. Check out these competitors and select those that you find are suitable targets.\u00a0<\/p>\n

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Source: SimilarWeb<\/figcaption><\/figure>\n

To narrow down on your competitors, get a deeper understanding of them through research. Read their reviews, customer feedback, Google search engine results for their brand and see where they stand in the industry.\u00a0<\/p>\n

Find out what people are saying about the business and see if there are any opportunities or gaps that your business might be fulfilling better.\u00a0<\/p>\n

Once you\u2019ve identified your competitors, it\u2019s time to run a keyword audit for each domain to start researching their keyword assets.\u00a0\u00a0<\/p>\n

How to Research Keywords?\u00a0<\/strong><\/h2>\n

To look into their digital marketing strategy and come up with tactics to outrank them, you need to understand your competitor\u2019s ranking keywords.\u00a0<\/p>\n

Here, we suggest using BiQ Rank Intelligence<\/a> to uncover your competitors\u2019 keyword rankings and important data. Our tool is easy to use and you simply need to insert the domain link and set your keyword discovery range from #1 to #20 with traffic equal to or more than 100.<\/p>\n

This is so that it will filter out only valuable keywords that you should be focusing on, without the noise. But please feel free to set your own metrics.\u00a0<\/em><\/p>\n

Most importantly, do this for your domain as well as all your competitors, and move them in a spreadsheet.\u00a0<\/p>\n

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Make sure you list all the keyword information, especially the SERP features and ranking URL that is shown in our BiQ tool to draw out valuable insights.\u00a0<\/p>\n

How to Use Keyword Gap Analysis In Copywriting?\u00a0<\/strong><\/h2>\n
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Now that you have the necessary keyword rankings data of your website and your competitors, it\u2019s time to compare and check your keyword rankings against your competitors to gain better insights.\u00a0<\/p>\n

Generally, what you are looking for are:\u00a0<\/p>\n