{"id":1821,"date":"2022-09-12T05:15:00","date_gmt":"2022-09-12T05:15:00","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2022\/09\/12\/how-to-market-your-small-business-7-easy-steps\/"},"modified":"2022-09-12T05:15:00","modified_gmt":"2022-09-12T05:15:00","slug":"how-to-market-your-small-business-7-easy-steps","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/how-to-market-your-small-business-7-easy-steps\/","title":{"rendered":"How to Market Your Small Business (7 Easy Steps)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Do you want to start marketing your business but don\u2019t know where to\u00a0begin?<\/p>\n<p>You\u2019re not\u00a0alone.<\/p>\n<p>Small businesses make up over 90% of all businesses in the U.S., U.K., and Europe.<\/p>\n<p>So if you\u2019re struggling to get noticed or generate inquiries or sales from potential customers, this guide will show you how to market your small business effectively step by\u00a0step.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Step 1. Start with a product-market fit<\/h2>\n<\/p>\n<\/div>\n<p>Marketing begins with the products or services you sell and who they\u2019re for. Here are the key\u00a0steps:<\/p>\n<ol>\n<li>Specify what problem your product or service solves for your target customers<\/li>\n<li>List the top features your product or service will include<\/li>\n<li>Turn those features into benefits<\/li>\n<li>Create a one-page document or landing page outlining your product\/service to get initial feedback from a small group of customers<\/li>\n<\/ol>\n<p>If you want to dive deeper, read our detailed <a href=\"https:\/\/ahrefs.com\/blog\/product-market-fit\/\">guide to creating product-market fit<\/a>.<\/p>\n<p>Now, let\u2019s take a look at a few product-fit examples from different industries.<\/p>\n<h3>Services<\/h3>\n<p>This construction company has three clearly defined services: installing siding, installing windows and doors, and interior remodeling on residential properties.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1640\" height=\"1170\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-service-page-construction-company.jpg\" alt=\"Service page example #1\" class=\"wp-image-146802\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-service-page-construction-company.jpg 1640w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-service-page-construction-company-596x425.jpg 596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-service-page-construction-company-768x548.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-service-page-construction-company-1536x1096.jpg 1536w\" sizes=\"(max-width: 1640px) 100vw, 1640px\"\/><\/noscript><img decoding=\"async\" width=\"1640\" height=\"1170\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-service-page-construction-company.jpg\" alt=\"Service page example #1\" class=\"lazyload wp-image-146802\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-service-page-construction-company.jpg 1640w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-service-page-construction-company-596x425.jpg 596w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-service-page-construction-company-768x548.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/1-service-page-construction-company-1536x1096.jpg 1536w\" data-sizes=\"(max-width: 1640px) 100vw, 1640px\"\/><\/figure>\n<p>Each service page explains the service benefits and process and contains case studies, customer reviews, and a call to action (to get in\u00a0touch).<\/p>\n<h3>Products (e-commerce)<\/h3>\n<p>Companies that don\u2019t sell services sell products such as clothing, printed products, vehicle accessories, etc.<\/p>\n<p>For example, this company sells products to enable van owners to customize the top, sides, and internal sections of their work\u00a0van.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1638\" height=\"1275\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-product-page-example.jpg\" alt=\"Product page example #1\" class=\"wp-image-146803\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-product-page-example.jpg 1638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-product-page-example-546x425.jpg 546w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-product-page-example-768x598.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-product-page-example-1536x1196.jpg 1536w\" sizes=\"(max-width: 1638px) 100vw, 1638px\"\/><\/noscript><img decoding=\"async\" width=\"1638\" height=\"1275\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-product-page-example.jpg\" alt=\"Product page example #1\" class=\"lazyload wp-image-146803\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-product-page-example.jpg 1638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-product-page-example-546x425.jpg 546w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-product-page-example-768x598.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/2-product-page-example-1536x1196.jpg 1536w\" data-sizes=\"(max-width: 1638px) 100vw, 1638px\"\/><\/figure>\n<h3>Software (or software as a service)<\/h3>\n<p>This company recently launched an app for creating email designs using predesigned email layouts and components.<\/p>\n<p>It has summarized the features of the products, along with examples and directions for getting started, on its landing page.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1734\" height=\"1302\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-saas-page-example.jpg\" alt=\"Saas page example #1\" class=\"wp-image-146804\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-saas-page-example.jpg 1734w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-saas-page-example-566x425.jpg 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-saas-page-example-768x577.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-saas-page-example-1536x1153.jpg 1536w\" sizes=\"(max-width: 1734px) 100vw, 1734px\"\/><\/noscript><img decoding=\"async\" width=\"1734\" height=\"1302\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-saas-page-example.jpg\" alt=\"Saas page example #1\" class=\"lazyload wp-image-146804\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-saas-page-example.jpg 1734w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-saas-page-example-566x425.jpg 566w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-saas-page-example-768x577.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/3-saas-page-example-1536x1153.jpg 1536w\" data-sizes=\"(max-width: 1734px) 100vw, 1734px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Step 2. Create profitable prices<\/h2>\n<\/p>\n<\/div>\n<p>The next step to marketing your business is to consider and decide what to charge customers for your products or services so you make a profit.<\/p>\n<p>For example, if you sell physical products, your pricing strategy may be to mark up the product\u2019s manufacturing, shipping, and delivery costs to make a profit.<\/p>\n<p>Ahrefs, a software product, is<a href=\"https:\/\/ahrefs.com\/pricing\"> priced<\/a> at $99, $199, $399, and $999 per month and is based on data costs, customer data usage, and the value it provides.<\/p>\n<p>As an example of pricing services, a user experience (UX) design firm may charge more than a web design firm because its clients perceive greater value in UX design.<\/p>\n<p>And finally, consider what competitors charge and what customers are willing to\u00a0pay.<\/p>\n<p><strong>Action:<\/strong> In our <a href=\"https:\/\/docs.google.com\/spreadsheets\/u\/4\/d\/1hcp0B7g_ZYWyuqVse0YJhnou19kIhDgE3DNwYtfvOFI\/copy\">template<\/a>, write down the products, services, and prices you want to market.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Step 3. Set a monthly goal<\/h2>\n<\/p>\n<\/div>\n<p>The next step to marketing your business is to have a clear goal so that you can structure your marketing efforts.<\/p>\n<p>The three main marketing goals are to get new customers, sell to existing ones, and keep customers using and paying for your products or services.<\/p>\n<ol>\n<li>Get new customers (Acquisition)<\/li>\n<li>Sell to your current customers (Upsell)\u00a0<\/li>\n<li>Keep existing customers (Retention)<\/li>\n<\/ol>\n<h3>1. Get new customers \u2013 Acquisition<\/h3>\n<p>If you\u2019re starting in business or don\u2019t sell to the same customers repeatedly, you\u2019ll want to focus on getting new paying customers. That\u2019s easier said than done, of course.<\/p>\n<p>Getting new customers consists of four key steps as your customers go through your <a href=\"https:\/\/ahrefs.com\/blog\/marketing-funnels\/\">marketing funnel<\/a>: You attract your target audience, show them your product as a solution to their problem, make them consider it, and give them a reason to\u00a0buy.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-marketing-funnel-1.jpg\" alt=\"The marketing funnel\" class=\"wp-image-146806\" width=\"572\" height=\"640\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-marketing-funnel-1.jpg 1429w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-marketing-funnel-1-380x425.jpg 380w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-marketing-funnel-1-768x860.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-marketing-funnel-1-1372x1536.jpg 1372w\" sizes=\"(max-width: 572px) 100vw, 572px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-marketing-funnel-1.jpg\" alt=\"The marketing funnel\" class=\"lazyload wp-image-146806\" width=\"572\" height=\"640\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-marketing-funnel-1.jpg 1429w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-marketing-funnel-1-380x425.jpg 380w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-marketing-funnel-1-768x860.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/4-marketing-funnel-1-1372x1536.jpg 1372w\" data-sizes=\"(max-width: 572px) 100vw, 572px\"\/><\/figure>\n<p>Write down the number of new customers or the revenue you need each\u00a0month.<\/p>\n<h3>2. Sell to your existing customers \u2013 Upsell<\/h3>\n<p>For more established businesses with a customer base, the goal may be to sell to their existing customers in addition to getting new\u00a0ones.<\/p>\n<p>For example, I pay Flywheel to host websites for clients. When I log in to my account, it promotes other services or add-ons to its existing customers.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1371\" height=\"1122\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-example-customer-upsell.png\" alt=\"Customer upsell example\" class=\"wp-image-146807\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-example-customer-upsell.png 1371w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-example-customer-upsell-519x425.png 519w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-example-customer-upsell-768x629.png 768w\" sizes=\"(max-width: 1371px) 100vw, 1371px\"\/><\/noscript><img decoding=\"async\" width=\"1371\" height=\"1122\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-example-customer-upsell.png\" alt=\"Customer upsell example\" class=\"lazyload wp-image-146807\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-example-customer-upsell.png 1371w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-example-customer-upsell-519x425.png 519w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/5-example-customer-upsell-768x629.png 768w\" data-sizes=\"(max-width: 1371px) 100vw, 1371px\"\/><\/figure>\n<p>List out any products or services you can provide for your current customers besides your main product or service.<\/p>\n<h3>3. Keep existing customers \u2013 Retention<\/h3>\n<p>Thirdly, if you have lots of customers, you\u2019ll need to keep them happy or they\u2019ll stop paying you.\u00a0<\/p>\n<p>Many companies are so focused on getting new customers that they often forget current ones, i.e., love them and leave\u00a0them.<\/p>\n<p>Let\u2019s say you have 1,000 customers paying you $50 a month; that\u2019s $50,000 revenue a\u00a0month.<\/p>\n<p>But if you\u2019re losing 5% of customers a month; that\u2019s<\/p>\n<ul>\n<li>50 lost customers every\u00a0month.<\/li>\n<li>$2,500 lost revenue every\u00a0month.<\/li>\n<\/ul>\n<p>To learn more, here\u2019s our <a href=\"https:\/\/ahrefs.com\/blog\/churn-rate\/\">guide to increasing your retention<\/a> (in other words, decreasing customer churn).<\/p>\n<p><strong>Action:<\/strong> In our <a href=\"https:\/\/docs.google.com\/spreadsheets\/u\/4\/d\/1hcp0B7g_ZYWyuqVse0YJhnou19kIhDgE3DNwYtfvOFI\/copy\">template<\/a>, add your goal\u2014or goals if you have more than one priority.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Step 4. Choose places to sell your products or services<\/h2>\n<\/p>\n<\/div>\n<p>Think about all the places where you can sell your products or services.<\/p>\n<p>For example, SaaS businesses, such as Ahrefs, usually sell subscriptions on their websites only.<\/p>\n<p>Whereas a fashion brand like Universal Works sells via its website, social channels, own stores, and partners online and\u00a0off.\u00a0<\/p>\n<p>Here are some of the main online and offline places to\u00a0sell.<\/p>\n<h3>Online<\/h3>\n<ul>\n<li>Your website<\/li>\n<li>Integrate your products on social media channels<\/li>\n<li>Marketplaces<\/li>\n<li>Partners<\/li>\n<\/ul>\n<h3>Offline<\/h3>\n<ul>\n<li>Physical stores<\/li>\n<li>Telephone<\/li>\n<li>In person<\/li>\n<\/ul>\n<p><strong>Action: <\/strong>Using our <a href=\"https:\/\/docs.google.com\/spreadsheets\/u\/4\/d\/1hcp0B7g_ZYWyuqVse0YJhnou19kIhDgE3DNwYtfvOFI\/copy\">template<\/a>, in the \u201cPlace\u201d column, choose the places where customers can buy your products or services.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Step 5. Promote your products or services<\/h2>\n<\/p>\n<\/div>\n<p>Here are some of the most common marketing channels you can use to promote your products.<\/p>\n<h3>1. Website<\/h3>\n<p>Your website is the home of your company, products, and services. Website traffic usually results from how well you promote your brand and products. In today\u2019s world, pretty much everyone needs a website.<\/p>\n<p>This fashion brand promotes up to 60% off current products on its homepage to make way for the next season\u2019s products.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-home-page-example.jpg\" alt=\"E-commerce homepage example\" class=\"wp-image-146809\" width=\"573\" height=\"456\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-home-page-example.jpg 1638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-home-page-example-535x425.jpg 535w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-home-page-example-768x610.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-home-page-example-1536x1221.jpg 1536w\" sizes=\"(max-width: 573px) 100vw, 573px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-home-page-example.jpg\" alt=\"E-commerce homepage example\" class=\"lazyload wp-image-146809\" width=\"573\" height=\"456\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-home-page-example.jpg 1638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-home-page-example-535x425.jpg 535w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-home-page-example-768x610.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/6-home-page-example-1536x1221.jpg 1536w\" data-sizes=\"(max-width: 573px) 100vw, 573px\"\/><\/figure>\n<p>This web designer is getting over 80% of her 5,400 visits to her website from direct traffic, no doubt a direct result of her <a href=\"https:\/\/www.tiktok.com\/@webhivedigital\">TikTok<\/a> followers and video\u00a0views.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1640\" height=\"1302\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-tiktok-page-example.jpg\" alt=\"TikTok videos\" class=\"wp-image-146810\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-tiktok-page-example.jpg 1640w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-tiktok-page-example-535x425.jpg 535w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-tiktok-page-example-768x610.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-tiktok-page-example-1536x1219.jpg 1536w\" sizes=\"(max-width: 1640px) 100vw, 1640px\"\/><\/noscript><img decoding=\"async\" width=\"1640\" height=\"1302\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-tiktok-page-example.jpg\" alt=\"TikTok videos\" class=\"lazyload wp-image-146810\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-tiktok-page-example.jpg 1640w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-tiktok-page-example-535x425.jpg 535w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-tiktok-page-example-768x610.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/7-tiktok-page-example-1536x1219.jpg 1536w\" data-sizes=\"(max-width: 1640px) 100vw, 1640px\"\/><\/figure>\n<h3>2. SEO and content marketing<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/seo\">SEO (search engine optimization)<\/a> is the practice of growing a website\u2019s traffic from organic search results. If your target audience looks up information related to your products online, you should likely make SEO one of your marketing priorities. That\u2019s the case for most businesses.<\/p>\n<p>To market your business to search visitors, you need to do <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a> and create content and links. Here\u2019s a high-level overview of what that involves:<\/p>\n<ol>\n<li>Enter a keyword related to your product or service into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> to discover the questions people ask about your business and the keywords they use when searching online<\/li>\n<li>Create a<a href=\"https:\/\/ahrefs.com\/blog\/content-planning\/\"> content plan<\/a> containing the keywords you\u2019re going to target<\/li>\n<li>Use our<a href=\"https:\/\/ahrefs.com\/blog\/content-outline\/\"> content outline template<\/a> to make writing and publishing content in your content plan easier<\/li>\n<li>Use these<a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\"> 15 tactics to get website backlinks<\/a>, increasing your website rankings and traffic<\/li>\n<\/ol>\n<p>For local business owners, head to the <a href=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">local SEO guide<\/a> to learn more. E-commerce owners also need to apply specific <a href=\"https:\/\/ahrefs.com\/blog\/ecommerce-seo\/\">e-commerce SEO techniques<\/a> that are different from general best practices.<\/p>\n<h3>3. Email<\/h3>\n<p>There are two steps to marketing your business with email. First, you need to get subscribers onto your email list, and then you need to convert them into customers by sending emails.<\/p>\n<h4>Getting email subscribers<\/h4>\n<p>To get email subscribers, you can include a newsletter or content upgrade sign-up form using any number of email marketing solutions.<\/p>\n<p>For example, this company has a newsletter subscription form at the foot of every\u00a0page.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-email-newsletter-subscription-form-example.jpg\" alt=\"Newsletter subscription form example&#10;\" class=\"wp-image-146812\" width=\"573\" height=\"544\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-email-newsletter-subscription-form-example.jpg 1273w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-email-newsletter-subscription-form-example-447x425.jpg 447w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-email-newsletter-subscription-form-example-768x729.jpg 768w\" sizes=\"(max-width: 573px) 100vw, 573px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-email-newsletter-subscription-form-example.jpg\" alt=\"Newsletter subscription form example&#10;\" class=\"lazyload wp-image-146812\" width=\"573\" height=\"544\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-email-newsletter-subscription-form-example.jpg 1273w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-email-newsletter-subscription-form-example-447x425.jpg 447w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/8-email-newsletter-subscription-form-example-768x729.jpg 768w\" data-sizes=\"(max-width: 573px) 100vw, 573px\"\/><\/figure>\n<p>I offer an incentive or content upgrade on some of my webpages in exchange for the reader\u2019s email address.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-email-content-upgrade-example.png\" alt=\"Email content upgrade example&#10;\" class=\"wp-image-146813\" width=\"542\" height=\"650\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-email-content-upgrade-example.png 834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-email-content-upgrade-example-354x425.png 354w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-email-content-upgrade-example-768x921.png 768w\" sizes=\"(max-width: 542px) 100vw, 542px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-email-content-upgrade-example.png\" alt=\"Email content upgrade example&#10;\" class=\"lazyload wp-image-146813\" width=\"542\" height=\"650\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-email-content-upgrade-example.png 834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-email-content-upgrade-example-354x425.png 354w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/9-email-content-upgrade-example-768x921.png 768w\" data-sizes=\"(max-width: 542px) 100vw, 542px\"\/><\/figure>\n<h4>Convert customers by emailing them<\/h4>\n<p>Once you\u2019ve built up a list of opted-in subscribers, then you can begin marketing to\u00a0them.<\/p>\n<p>In this<a href=\"https:\/\/ahrefs.com\/blog\/marketing-automation\/#3-examples-marketing-automation\"> case study,<\/a> an e-commerce retailer earns 25% of its revenue by sending welcome, cart abandonment, win-back, and big spender email campaigns to its subscribers and customers.<\/p>\n<p>Here\u2019s an email marketing campaign where the company lists four services that can help subscribers; then it includes links to its sales or booking page.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-email-example-selling-services.png\" alt=\"Email to subscribers example&#10;\" class=\"wp-image-146814\" width=\"519\" height=\"930\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-email-example-selling-services.png 742w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-email-example-selling-services-237x425.png 237w\" sizes=\"(max-width: 519px) 100vw, 519px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-email-example-selling-services.png\" alt=\"Email to subscribers example&#10;\" class=\"lazyload wp-image-146814\" width=\"519\" height=\"930\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-email-example-selling-services.png 742w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/10-email-example-selling-services-237x425.png 237w\" data-sizes=\"(max-width: 519px) 100vw, 519px\"\/><\/figure>\n<h3>4. Paid search<\/h3>\n<p>Paid search or PPC (pay-per-click) advertising is where companies pay a fee each time someone clicks their adverts in the search results.<\/p>\n<p>Paid search is an excellent option if you have marketing money to spend and you\u2019re looking for immediate website traffic that can drive leads or\u00a0sales.<\/p>\n<p>For example, this report shows a company has derived over 46% of its revenue from paid search this\u00a0year.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1291\" height=\"569\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-paid-search-revenue-example.png\" alt=\"Google Analytics revenue per channel&#10;\" class=\"wp-image-146816\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-paid-search-revenue-example.png 1291w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-paid-search-revenue-example-680x300.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-paid-search-revenue-example-768x338.png 768w\" sizes=\"(max-width: 1291px) 100vw, 1291px\"\/><\/noscript><img decoding=\"async\" width=\"1291\" height=\"569\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-paid-search-revenue-example.png\" alt=\"Google Analytics revenue per channel&#10;\" class=\"lazyload wp-image-146816\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-paid-search-revenue-example.png 1291w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-paid-search-revenue-example-680x300.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/11-paid-search-revenue-example-768x338.png 768w\" data-sizes=\"(max-width: 1291px) 100vw, 1291px\"\/><\/figure>\n<p>Head over to our <a href=\"https:\/\/ahrefs.com\/blog\/ppc-marketing\/\">PPC marketing guide<\/a> if you\u2019re looking to start using paid search ads.<\/p>\n<p>This fashion retailer is advertising with Facebook Ads.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-facebook-ad-example.png\" alt=\"Facebook Ads example&#10;\" class=\"wp-image-146817\" width=\"422\" height=\"800\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-facebook-ad-example.png 1056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-facebook-ad-example-768x1454.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-facebook-ad-example-811x1536.png 811w\" sizes=\"(max-width: 422px) 100vw, 422px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-facebook-ad-example.png\" alt=\"Facebook Ads example&#10;\" class=\"lazyload wp-image-146817\" width=\"422\" height=\"800\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-facebook-ad-example.png 1056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-facebook-ad-example-768x1454.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/12-facebook-ad-example-811x1536.png 811w\" data-sizes=\"(max-width: 422px) 100vw, 422px\"\/><\/figure>\n<p>And it is also advertising with Google Ads.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-google-ad-example.png\" alt=\"Google Ads example&#10;\" class=\"wp-image-146819\" width=\"410\" height=\"629\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-google-ad-example.png 1170w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-google-ad-example-277x425.png 277w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-google-ad-example-768x1179.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-google-ad-example-1001x1536.png 1001w\" sizes=\"(max-width: 410px) 100vw, 410px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-google-ad-example.png\" alt=\"Google Ads example&#10;\" class=\"lazyload wp-image-146819\" width=\"410\" height=\"629\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-google-ad-example.png 1170w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-google-ad-example-277x425.png 277w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-google-ad-example-768x1179.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/13-google-ad-example-1001x1536.png 1001w\" data-sizes=\"(max-width: 410px) 100vw, 410px\"\/><\/figure>\n<p>However, there are other<a href=\"https:\/\/ahrefs.com\/blog\/types-of-marketing\/\"> types of advertising<\/a>, including social media, print, direct mail, outdoor, and podcast advertising.<\/p>\n<h3>5. Partners, sponsorships, and affiliates<\/h3>\n<p>Many businesses use partners or affiliates to reach and promote their products and services to potential customers.<\/p>\n<p>For example, you can sponsor the newsletters of people in your industry with over 10,000 email subscribers with<a href=\"https:\/\/convertkit.com\/sponsor\"> ConvertKit\u2019s<\/a> new sponsorship network. Or you can follow our guide on<a href=\"https:\/\/ahrefs.com\/blog\/find-influencers\/\"> finding and paying influencers<\/a> to endorse your products or services.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-convertkit-sponsor-network.png\" alt=\"ConvertKit sponsor network&#10;\" class=\"wp-image-146820\" width=\"582\" height=\"900\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-convertkit-sponsor-network.png 1293w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-convertkit-sponsor-network-275x425.png 275w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-convertkit-sponsor-network-768x1187.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-convertkit-sponsor-network-994x1536.png 994w\" sizes=\"(max-width: 582px) 100vw, 582px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-convertkit-sponsor-network.png\" alt=\"ConvertKit sponsor network&#10;\" class=\"lazyload wp-image-146820\" width=\"582\" height=\"900\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-convertkit-sponsor-network.png 1293w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-convertkit-sponsor-network-275x425.png 275w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-convertkit-sponsor-network-768x1187.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/14-convertkit-sponsor-network-994x1536.png 994w\" data-sizes=\"(max-width: 582px) 100vw, 582px\"\/><\/figure>\n<p>If you sell products, Shopify has introduced a program called<a href=\"https:\/\/www.shopify.com\/collabs\/find-brands\"> Shopify Collabs<\/a> that enables creators to partner with your company, create content about your products, and earn commissions when their audience purchases.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1535\" height=\"818\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-shopify-collabs.jpg\" alt=\"Shopify Collabs&#10;\" class=\"wp-image-146821\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-shopify-collabs.jpg 1535w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-shopify-collabs-680x362.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-shopify-collabs-768x409.jpg 768w\" sizes=\"(max-width: 1535px) 100vw, 1535px\"\/><\/noscript><img decoding=\"async\" width=\"1535\" height=\"818\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-shopify-collabs.jpg\" alt=\"Shopify Collabs&#10;\" class=\"lazyload wp-image-146821\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-shopify-collabs.jpg 1535w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-shopify-collabs-680x362.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/15-shopify-collabs-768x409.jpg 768w\" data-sizes=\"(max-width: 1535px) 100vw, 1535px\"\/><\/figure>\n<h3>6. In-app marketing<\/h3>\n<p>In-app marketing is a type of marketing where adverts or messages appear within software and mobile apps.<\/p>\n<p>Every time you log in to Ahrefs, we promote the latest features to existing customers.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1639\" height=\"1033\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ahrefs-dashboard-example.png\" alt=\"Ahrefs dashboard notifications&#10;\" class=\"wp-image-146822\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ahrefs-dashboard-example.png 1639w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ahrefs-dashboard-example-674x425.png 674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ahrefs-dashboard-example-768x484.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ahrefs-dashboard-example-1536x968.png 1536w\" sizes=\"(max-width: 1639px) 100vw, 1639px\"\/><\/noscript><img decoding=\"async\" width=\"1639\" height=\"1033\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ahrefs-dashboard-example.png\" alt=\"Ahrefs dashboard notifications&#10;\" class=\"lazyload wp-image-146822\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ahrefs-dashboard-example.png 1639w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ahrefs-dashboard-example-674x425.png 674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ahrefs-dashboard-example-768x484.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/16-ahrefs-dashboard-example-1536x968.png 1536w\" data-sizes=\"(max-width: 1639px) 100vw, 1639px\"\/><\/figure>\n<p>You can use a solution like <a href=\"https:\/\/www.getbeamer.com\/\">Beamer<\/a> to add in-app notifications to your website or application.\u00a0<\/p>\n<h3>7. In-store marketing<\/h3>\n<p>In-store marketing is the practice of promoting products and services at retail stores. This can include advertising on store shelves, signage, displays, point-of-sale materials, etc.<\/p>\n<p>This skateboarding retailer uses its shop window to promote a winter sale to people walking past the shop on the high street.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-retail-shop-window-promotion-example.jpg\" alt=\"Promotion sign on a large shop window&#10;\" class=\"wp-image-146824\" width=\"527\" height=\"453\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-retail-shop-window-promotion-example.jpg 1053w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-retail-shop-window-promotion-example-495x425.jpg 495w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-retail-shop-window-promotion-example-768x660.jpg 768w\" sizes=\"(max-width: 527px) 100vw, 527px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-retail-shop-window-promotion-example.jpg\" alt=\"Promotion sign on a large shop window&#10;\" class=\"lazyload wp-image-146824\" width=\"527\" height=\"453\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-retail-shop-window-promotion-example.jpg 1053w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-retail-shop-window-promotion-example-495x425.jpg 495w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/17-retail-shop-window-promotion-example-768x660.jpg 768w\" data-sizes=\"(max-width: 527px) 100vw, 527px\"\/><\/figure>\n<p><strong>Action:<\/strong> In our <a href=\"https:\/\/docs.google.com\/spreadsheets\/u\/4\/d\/1hcp0B7g_ZYWyuqVse0YJhnou19kIhDgE3DNwYtfvOFI\/copy\">template<\/a>, add how you\u2019re going to promote your products or services.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Step 6. Measure and review<\/h2>\n<\/p>\n<\/div>\n<p>In step #3, you set some goals. Now you want to see whether your marketing activities met these objectives.<\/p>\n<p>Here are a few examples of goals and how to measure them.<\/p>\n<h3>Goal: Sell products<\/h3>\n<p>If you are selling products using Shopify, you can see where your visitors came from, the products people looked at, best-selling products, average order value, and the conversion rate from the Analytics reports.<\/p>\n<p>In this example, 26 sales primarily came from search and direct traffic; to grow sales, perhaps the business owners can consider PPC advertising next\u00a0month.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1155\" height=\"1296\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-shopify-analytics.jpg\" alt=\"Shopify Analytics dashboard\" class=\"wp-image-146825\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-shopify-analytics.jpg 1155w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-shopify-analytics-379x425.jpg 379w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-shopify-analytics-768x862.jpg 768w\" sizes=\"(max-width: 1155px) 100vw, 1155px\"\/><\/noscript><img decoding=\"async\" width=\"1155\" height=\"1296\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-shopify-analytics.jpg\" alt=\"Shopify Analytics dashboard\" class=\"lazyload wp-image-146825\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-shopify-analytics.jpg 1155w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-shopify-analytics-379x425.jpg 379w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/18-shopify-analytics-768x862.jpg 768w\" data-sizes=\"(max-width: 1155px) 100vw, 1155px\"\/><\/figure>\n<h3>Goal: Get customers with Google Ads<\/h3>\n<p>If you\u2019re using Google Ads to get new customers, you should focus on your cost per conversion:\u00a0the cost of someone buying your product or the cost per new inquiry.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1061\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-google-ads-conversions.png\" alt=\"Google Ads cost per conversion&#10;\" class=\"wp-image-146826\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-google-ads-conversions.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-google-ads-conversions-680x361.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-google-ads-conversions-768x408.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-google-ads-conversions-1536x815.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1061\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-google-ads-conversions.png\" alt=\"Google Ads cost per conversion&#10;\" class=\"lazyload wp-image-146826\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-google-ads-conversions.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-google-ads-conversions-680x361.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-google-ads-conversions-768x408.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/19-google-ads-conversions-1536x815.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>You do this by setting up conversion tracking at the start of the campaign.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1972\" height=\"1620\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-google-ads-conversion-setting.png\" alt=\"Set up conversion tracking with Google Ads&#10;\" class=\"wp-image-146828\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-google-ads-conversion-setting.png 1972w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-google-ads-conversion-setting-517x425.png 517w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-google-ads-conversion-setting-768x631.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-google-ads-conversion-setting-1536x1262.png 1536w\" sizes=\"(max-width: 1972px) 100vw, 1972px\"\/><\/noscript><img decoding=\"async\" width=\"1972\" height=\"1620\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-google-ads-conversion-setting.png\" alt=\"Set up conversion tracking with Google Ads&#10;\" class=\"lazyload wp-image-146828\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-google-ads-conversion-setting.png 1972w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-google-ads-conversion-setting-517x425.png 517w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-google-ads-conversion-setting-768x631.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/20-google-ads-conversion-setting-1536x1262.png 1536w\" data-sizes=\"(max-width: 1972px) 100vw, 1972px\"\/><\/figure>\n<h3>Goal: Sell to existing customers with email marketing<\/h3>\n<p>If you use email to market to existing customers, use Google Analytics to track visitors to your site and their activities, such as purchases or\u00a0leads.<\/p>\n<p>Look under <em>Acquisition &gt; All Traffic &gt; Channels<\/em>, and you will see the number of visitors, transactions, revenue, or leads that came from\u00a0email.<\/p>\n<p>Ask your web developer or designer to set this tracking up for\u00a0you.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1749\" height=\"879\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-google-analytics-channel-goals.jpg\" alt=\"Google Analytics channel conversions&#10;\" class=\"wp-image-146830\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-google-analytics-channel-goals.jpg 1749w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-google-analytics-channel-goals-680x342.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-google-analytics-channel-goals-768x386.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-google-analytics-channel-goals-1536x772.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-google-analytics-channel-goals-400x200.jpg 400w\" sizes=\"(max-width: 1749px) 100vw, 1749px\"\/><\/noscript><img decoding=\"async\" width=\"1749\" height=\"879\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-google-analytics-channel-goals.jpg\" alt=\"Google Analytics channel conversions&#10;\" class=\"lazyload wp-image-146830\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-google-analytics-channel-goals.jpg 1749w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-google-analytics-channel-goals-680x342.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-google-analytics-channel-goals-768x386.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-google-analytics-channel-goals-1536x772.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/09\/21-google-analytics-channel-goals-400x200.jpg 400w\" data-sizes=\"(max-width: 1749px) 100vw, 1749px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Step 7. Repeat what\u00a0works<\/h2>\n<\/p>\n<\/div>\n<p>At the end of each month, review your marketing results and efforts, learn from any mistakes you\u2019ve made, and repeat whatever worked for you in the\u00a0past.<\/p>\n<h2>Final thoughts<\/h2>\n<p>For those looking to grow their business, this marketing guide will help you get started on the right\u00a0foot.<\/p>\n<p>It showed you how to market your company (starting with your products), set prices, set goals, find where to target customers, and promote your products or services. There is also a template to keep you on\u00a0track.<\/p>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/frasermcculloch\">on Twitter<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/how-to-market-small-business\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to start marketing your business but don\u2019t know where to\u00a0begin? You\u2019re not\u00a0alone. Small businesses make up over 90% of all businesses in the U.S., U.K., and Europe. So if you\u2019re struggling to get noticed or generate inquiries or sales from potential customers, this guide will show you how to market your small [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=1821"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/1822"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=1821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=1821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=1821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}