{"id":1823,"date":"2022-09-12T05:05:00","date_gmt":"2022-09-12T05:05:00","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2022\/09\/12\/what-is-growth-hacking-is-it-still-worth-it\/"},"modified":"2022-09-12T05:05:00","modified_gmt":"2022-09-12T05:05:00","slug":"what-is-growth-hacking-is-it-still-worth-it","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/what-is-growth-hacking-is-it-still-worth-it\/","title":{"rendered":"What Is Growth Hacking? Is It Still Worth It?"},"content":{"rendered":"


\n<\/p>\n

\n

Growth hacking has long been touted as a \u201cunicorn\u201d marketing strategy that rapidly grows a company\u2019s sales through the\u00a0roof.<\/p>\n

But does growth hacking still work after a decade since the term \u201cgrowth hacker\u201d was coined?<\/p>\n

In this guide, you will learn what growth hacking is, where it originated, and whether or not it still works today. Then I\u2019ll share five marketing channels every company should be focusing on regardless of the \u201cgrowth hacking\u201d label.<\/p>\n

Growth hacking (aka growth marketing) is a marketing approach that involves scrappy, low-cost tactics to rapidly grow a company\u2019s revenue.\u00a0<\/p>\n

Sean Ellis coined<\/a> the term \u201cgrowth hacker\u201d in 2010 as \u201ca person whose true north is growth.\u201d They are someone who uses creative means to figure out unique ways of driving growth for a company, as well as A\/B tests and scales what has been proven to work by competitors.<\/p>\n

Example of growth hacking<\/h3>\n

One of the most famous examples of growth hacking is Airbnb\u2019s use of Craigslist<\/a> to advertise its services in the early days of its business.<\/p>\n

It built in the ability for its users to easily post their Airbnb listing on Craigslist to get more eyeballs on it, as Craigslist already had a massive user\u00a0base.\u00a0<\/p>\n