{"id":1891,"date":"2022-10-04T06:00:00","date_gmt":"2022-10-04T06:00:00","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2022\/10\/04\/12-seo-kpis-you-should-and-shouldnt-track\/"},"modified":"2022-10-04T06:00:00","modified_gmt":"2022-10-04T06:00:00","slug":"12-seo-kpis-you-should-and-shouldnt-track","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/12-seo-kpis-you-should-and-shouldnt-track\/","title":{"rendered":"12 SEO KPIs You Should (And Shouldn’t) Track"},"content":{"rendered":"


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SEO KPIs (key performance indicators) are the most important SEO metrics that are closely tied to business growth. They determine the actions you take, so you should choose the KPIs wisely.<\/p>\n

In this article, we\u2019ll go through 12 common SEO KPIs and discuss if and how you should track\u00a0them.<\/p>\n

Search visibility measures how visible your brand is in the market. Sometimes also referred to as SERP visibility, it\u2019s the SEO version of one of the most important marketing KPIs: share of voice (SOV)<\/a>.<\/p>\n

Should you track it as an SEO\u00a0KPI?<\/h3>\n

Yes. Search visibility is one of the most useful and universally applicable SEO KPIs. In fact, it\u2019s arguably the only non-conversion metric that can be closely tied to your business growth.<\/p>\n

That\u2019s because there\u2019s a strong relationship<\/a> between SOV and market share. Generally speaking, the higher your SOV, the bigger your share of the\u00a0pie.<\/p>\n