{"id":1903,"date":"2022-10-14T06:00:00","date_gmt":"2022-10-14T06:00:00","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2022\/10\/14\/how-to-build-a-keyword-strategy-free-template\/"},"modified":"2022-10-14T06:00:00","modified_gmt":"2022-10-14T06:00:00","slug":"how-to-build-a-keyword-strategy-free-template","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/how-to-build-a-keyword-strategy-free-template\/","title":{"rendered":"How to Build a Keyword Strategy [Free Template]"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Building a keyword strategy is the process of deciding what keywords to target and prioritize in organic search.<\/p>\n<p>There are many ways to do it, but all methods pretty much boil down to finding keywords that:\u00a0<\/p>\n<ol>\n<li>Potential customers are searching for.<\/li>\n<li>Have value for your business.<\/li>\n<li>Are within your wheelhouse to rank\u00a0for.<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"2460\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-keyword-strategy.png\" alt=\"The best keywords have traffic, business, and ranking potential\" class=\"wp-image-147947\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-keyword-strategy.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-keyword-strategy-311x425.png 311w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-keyword-strategy-768x1050.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-keyword-strategy-1124x1536.png 1124w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-keyword-strategy-1499x2048.png 1499w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"2460\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-keyword-strategy.png\" alt=\"The best keywords have traffic, business, and ranking potential\" class=\"lazyload wp-image-147947\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-keyword-strategy.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-keyword-strategy-311x425.png 311w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-keyword-strategy-768x1050.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-keyword-strategy-1124x1536.png 1124w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/1-keyword-strategy-1499x2048.png 1499w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>Let\u2019s go through how to do this in four simple steps.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>1. Find keywords with traffic potential<\/h2>\n<\/p>\n<\/div>\n<p>There\u2019s no point in targeting keywords that nobody types into Google because they won\u2019t send you traffic even if you rank #1. So the first step is to find keywords that potential customers are searching for.<\/p>\n<p>Let\u2019s look at a couple of ways to do\u00a0this.<\/p>\n<h3>A. See which of your competitors\u2019 pages get the most traffic<\/h3>\n<p>If your competitor gets a lot of organic traffic to a page, the keyword it\u2019s targeting must have traffic potential. And because they\u2019re a competitor, such keywords are probably ones your customers are searching for\u00a0too.<\/p>\n<p>Here\u2019s how to find which of your competitors\u2019 pages get the most search traffic:\u00a0<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Enter a competitor\u2019s domain<\/li>\n<li>Go to the<strong> Top pages<\/strong> report<\/li>\n<\/ol>\n<p>For example, if you are looking for keywords for an online computer parts store, you may enter <em>newegg.com<\/em>. In the report, you\u2019ll see its top pages by estimated organic traffic and the keyword sending the most traffic to each\u00a0page.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1812\" height=\"648\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-newegg-top-pages-keywords.png\" alt=\"Top pages by estimated organic search traffic for newegg.com, via Ahrefs' Site Explorer\" class=\"wp-image-147949\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-newegg-top-pages-keywords.png 1812w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-newegg-top-pages-keywords-680x243.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-newegg-top-pages-keywords-768x275.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-newegg-top-pages-keywords-1536x549.png 1536w\" sizes=\"(max-width: 1812px) 100vw, 1812px\"\/><\/noscript><img decoding=\"async\" width=\"1812\" height=\"648\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-newegg-top-pages-keywords.png\" alt=\"Top pages by estimated organic search traffic for newegg.com, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-147949\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-newegg-top-pages-keywords.png 1812w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-newegg-top-pages-keywords-680x243.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-newegg-top-pages-keywords-768x275.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/2-newegg-top-pages-keywords-1536x549.png 1536w\" data-sizes=\"(max-width: 1812px) 100vw, 1812px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>Recommendation<\/p>\n<div class=\"recommendation-content\"> If you see a lot of brand mentions in the \u201cTop keyword\u201d column, filter out keywords containing those\u00a0words.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1070\" height=\"288\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-filtering-branded-keywords.png\" alt=\"Excluding branded keyword in the Organic keywords report in Site Explorer\" class=\"wp-image-147950\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-filtering-branded-keywords.png 1070w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-filtering-branded-keywords-680x183.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-filtering-branded-keywords-768x207.png 768w\" sizes=\"(max-width: 1070px) 100vw, 1070px\"\/><\/noscript><img decoding=\"async\" width=\"1070\" height=\"288\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-filtering-branded-keywords.png\" alt=\"Excluding branded keyword in the Organic keywords report in Site Explorer\" class=\"lazyload wp-image-147950\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-filtering-branded-keywords.png 1070w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-filtering-branded-keywords-680x183.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/3-filtering-branded-keywords-768x207.png 768w\" data-sizes=\"(max-width: 1070px) 100vw, 1070px\"\/><\/figure>\n<\/div>\n<\/div>\n<p>Make a note of any that <em>your<\/em> customers may also be searching for.\u00a0<\/p>\n<p>Here are a few for our hypothetical computer parts\u00a0store:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1802\" height=\"762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-keyword-ideas.png\" alt=\"Examples of keywords with traffic potential\" class=\"wp-image-147952\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-keyword-ideas.png 1802w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-keyword-ideas-680x288.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-keyword-ideas-768x325.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-keyword-ideas-1536x650.png 1536w\" sizes=\"(max-width: 1802px) 100vw, 1802px\"\/><\/noscript><img decoding=\"async\" width=\"1802\" height=\"762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-keyword-ideas.png\" alt=\"Examples of keywords with traffic potential\" class=\"lazyload wp-image-147952\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-keyword-ideas.png 1802w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-keyword-ideas-680x288.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-keyword-ideas-768x325.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/4-keyword-ideas-1536x650.png 1536w\" data-sizes=\"(max-width: 1802px) 100vw, 1802px\"\/><\/figure>\n<p>Note that we didn\u2019t highlight \u201cgaming desk\u201d or \u201cgaming pc\u201d because our store sells computer parts, not accessories or ready-built computers. There\u2019s no point in targeting these keywords, as the people searching for them aren\u2019t our customers.<\/p>\n<h3>B. Use a keyword research tool<\/h3>\n<p>Keyword research tools are big keyword databases that you can search and filter.\u00a0<\/p>\n<p>Here\u2019s how to use our keyword tool to find keywords with traffic potential:<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter a few broad keywords related to your site (these are known as your \u201cseeds\u201d)<\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<li>Filter for keywords with Traffic Potential (TP)<\/li>\n<\/ol>\n<p>For example, for a computer parts store, you can enter seed keywords like <em>pc<\/em>, <em>computer<\/em>, <em>computers<\/em>, <em>motherboard<\/em>, <em>motherboards<\/em>, <em>amd,<\/em> and <em>intel<\/em>. Then you\u2019ll filter the <strong>Matching terms <\/strong>report for keywords with Traffic Potential.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1562\" height=\"1168\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-keyword-traffic-potential.png\" alt=\"Filtering for keywords with Traffic Potential in Ahrefs' Keywords Explorer\" class=\"wp-image-147953\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-keyword-traffic-potential.png 1562w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-keyword-traffic-potential-568x425.png 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-keyword-traffic-potential-768x574.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-keyword-traffic-potential-1536x1149.png 1536w\" sizes=\"(max-width: 1562px) 100vw, 1562px\"\/><\/noscript><img decoding=\"async\" width=\"1562\" height=\"1168\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-keyword-traffic-potential.png\" alt=\"Filtering for keywords with Traffic Potential in Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-147953\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-keyword-traffic-potential.png 1562w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-keyword-traffic-potential-568x425.png 568w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-keyword-traffic-potential-768x574.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/5-keyword-traffic-potential-1536x1149.png 1536w\" data-sizes=\"(max-width: 1562px) 100vw, 1562px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>Recommendation<\/p>\n<div class=\"recommendation-content\"> Traffic Potential is the estimated monthly organic search traffic to the top-ranking page for a keyword. It tends to be a more reliable estimate of a keyword\u2019s true traffic potential than search volume because pages tend to rank for many keywords, not just one. Learn more <a href=\"https:\/\/ahrefs.com\/academy\/blogging-for-business\/lesson-3-2\">here<\/a>.\u00a0<\/div>\n<\/div>\n<p>Now it\u2019s just a case of eyeballing the report for keywords potential customers are searching for.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-keywords-customers-search-for.png\" alt=\"Examples of keywords customers of a computer parts store would be searching for\" class=\"wp-image-147954\" width=\"333\" height=\"354\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-keywords-customers-search-for.png 444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-keywords-customers-search-for-400x425.png 400w\" sizes=\"(max-width: 333px) 100vw, 333px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-keywords-customers-search-for.png\" alt=\"Examples of keywords customers of a computer parts store would be searching for\" class=\"lazyload wp-image-147954\" width=\"333\" height=\"354\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-keywords-customers-search-for.png 444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/6-keywords-customers-search-for-400x425.png 400w\" data-sizes=\"(max-width: 333px) 100vw, 333px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>2. Check their value for your business<\/h2>\n<\/p>\n<\/div>\n<p>Each keyword your potential customers are searching for has some value for your business. But some have more value than others.<\/p>\n<p>Take these three keywords, for example:<\/p>\n<ul>\n<li><strong><span class=\"dquo\">\u201c<\/span>graphics card\u201d<\/strong> \u2013 Searchers are shopping around. They\u2019re nowhere near ready to\u00a0buy.\u00a0<\/li>\n<li><strong><span class=\"dquo\">\u201c<\/span>b550 vs x570 motherboard\u201d <\/strong>\u2013<strong> <\/strong>Searchers have done some shopping around and narrowed down their options. They\u2019re almost ready to\u00a0buy.\u00a0<\/li>\n<li><strong><span class=\"dquo\">\u201c<\/span>amd ryzen 5 3600\u201d<\/strong> \u2013 Searchers have decided what they want. They\u2019re ready to\u00a0buy.\u00a0<\/li>\n<\/ul>\n<p>Given that some of these searchers are closer to buying a computer part than others, some keywords arguably have more \u201cbusiness potential\u201d for a computer parts store. These are the ones you should prioritize in your keyword strategy.<\/p>\n<p>Here\u2019s a quick cheat sheet for scoring the \u201cbusiness potential\u201d of keywords:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1408\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-keyword-business-potential-score.png\" alt=\"How to score a keyword's business potential\" class=\"wp-image-147955\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-keyword-business-potential-score.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-keyword-business-potential-score-543x425.png 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-keyword-business-potential-score-768x601.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-keyword-business-potential-score-1536x1201.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1408\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-keyword-business-potential-score.png\" alt=\"How to score a keyword's business potential\" class=\"lazyload wp-image-147955\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-keyword-business-potential-score.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-keyword-business-potential-score-543x425.png 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-keyword-business-potential-score-768x601.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/7-keyword-business-potential-score-1536x1201.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> This is based on the scoring system we came up with when assessing keywords for our blog. Read more about this in <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">our guide to keyword research<\/a>.<\/div>\n<p>Just keep in mind that the way you score a keyword may differ from how someone else scores it. It depends on how valuable it is for <em>your<\/em> business. For example, if you don\u2019t sell the \u201camd ryzen 5 3600,\u201d that keyword has a \u201cbusiness potential\u201d score of 0 for you\u2014not 3.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>3. Check ranking difficulty<\/h2>\n<\/p>\n<\/div>\n<p>Keywords vary in ranking difficulty for a number of reasons. This doesn\u2019t mean you should avoid those that are harder to rank for than others, but it\u2019s important to take ranking difficulty into account when building your keyword strategy.<\/p>\n<p>Here are four things we recommend you look at to assess ranking difficulty:<\/p>\n<h3>Backlinks<\/h3>\n<p>Backlinks are one of Google\u2019s top ranking factors. The more high-quality backlinks the current top-ranking pages have, the harder it\u2019ll be to compete with\u00a0them.\u00a0<\/p>\n<p>For a rough idea of how many backlinks you\u2019ll need to crack the top 10, check the Keyword Difficulty (KD) score in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. This is based on the number of links to the top-ranking pages.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-keyword-difficulty.png\" alt=\"Example of a keyword with medium keyword difficulty in Ahrefs' Keywords Explorer\" class=\"wp-image-147956\" width=\"496\" height=\"487\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-keyword-difficulty.png 992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-keyword-difficulty-433x425.png 433w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-keyword-difficulty-768x754.png 768w\" sizes=\"(max-width: 496px) 100vw, 496px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-keyword-difficulty.png\" alt=\"Example of a keyword with medium keyword difficulty in Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-147956\" width=\"496\" height=\"487\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-keyword-difficulty.png 992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-keyword-difficulty-433x425.png 433w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/8-keyword-difficulty-768x754.png 768w\" data-sizes=\"(max-width: 496px) 100vw, 496px\"\/><\/figure>\n<p>For a more thorough assessment, scroll to the SERP overview and check the \u201cDomains\u201d column to see the number of linking websites to each\u00a0page.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1594\" height=\"702\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-serp.png\" alt=\"Linking domains to the top-ranking pages for &quot;micro atx case&quot;&#10;\" class=\"wp-image-147958\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-serp.png 1594w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-serp-680x299.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-serp-768x338.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-serp-1536x676.png 1536w\" sizes=\"(max-width: 1594px) 100vw, 1594px\"\/><\/noscript><img decoding=\"async\" width=\"1594\" height=\"702\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-serp.png\" alt=\"Linking domains to the top-ranking pages for &quot;micro atx case&quot;&#10;\" class=\"lazyload wp-image-147958\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-serp.png 1594w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-serp-680x299.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-serp-768x338.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/9-keyword-serp-1536x676.png 1536w\" data-sizes=\"(max-width: 1594px) 100vw, 1594px\"\/><\/figure>\n<p>Just keep in mind that these numbers only tell you the <em>quantity<\/em> of links to each page. To understand link <em>quality<\/em>, you\u2019ll have to review each page\u2019s backlink profile. You can get to this by clicking on the number in the \u201cBacklinks\u201d column.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1992\" height=\"904\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-backlinks.png\" alt=\"Backlinks report for one of the top-ranking pages for &quot;micro atx case,&quot; via Ahrefs' Site Explorer&#10;\" class=\"wp-image-147959\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-backlinks.png 1992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-backlinks-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-backlinks-768x349.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-backlinks-1536x697.png 1536w\" sizes=\"(max-width: 1992px) 100vw, 1992px\"\/><\/noscript><img decoding=\"async\" width=\"1992\" height=\"904\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-backlinks.png\" alt=\"Backlinks report for one of the top-ranking pages for &quot;micro atx case,&quot; via Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-147959\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-backlinks.png 1992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-backlinks-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-backlinks-768x349.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/10-backlinks-1536x697.png 1536w\" data-sizes=\"(max-width: 1992px) 100vw, 1992px\"\/><\/figure>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/backlink-audit\/\"><em>How to Do a Basic Backlink Audit<\/em><\/a><\/p>\n<h3>Authority<\/h3>\n<p>Many SEOs believe that popular websites have an easier time ranking on Google. For that reason, most take a website authority metric like <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/1409408-what-is-domain-rating-dr\">Domain Rating (DR)<\/a> into account when assessing a keyword\u2019s ranking difficulty.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Do you pay attention to Domain Rating (or any other \u201cwebsite authority\u201d metric) when analysing your chances to rank for a given keyword?<\/p>\n<p>\u2014 Tim Soulo \ud83c\uddfa\ud83c\udde6 (@timsoulo) <a href=\"https:\/\/twitter.com\/timsoulo\/status\/1519156156786044929?ref_src=twsrc%5Etfw\">April 27,\u00a02022<\/a><\/p><\/blockquote><\/div>\n<\/figure>\n<p>Google representatives have said <a href=\"https:\/\/www.youtube.com\/watch?v=MD6ABXMMuaI&amp;t=1427s\">many<\/a> <a href=\"https:\/\/www.reddit.com\/r\/SEO\/comments\/tp3s83\/how_can_i_increase_da_of_my_website_it_is_at_31\/\">times<\/a> that Google doesn\u2019t evaluate a site\u2019s authority. But there are a couple of ways the so-called authority of a site could indirectly contribute to rankings.<\/p>\n<ol>\n<li><strong>Internal links<\/strong> \u2013 High-DR sites tend to have more high-authority pages, and internal links from those pages may help other pages to rank higher.<\/li>\n<li><strong>Familiar brands<\/strong> \u2013 Searchers likely want to see household names for some queries. If that\u2019s not you, you may have a harder time ranking.\u00a0<\/li>\n<\/ol>\n<p>If you are in the camp that thinks Google takes site authority into account or just want to err on the safe side, check the top-ranking pages\u2019 DR scores in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. If they\u2019re all much higher than your site\u2019s DR, you may want to prioritize other keywords.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1442\" height=\"934\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-serp-domain-rating.png\" alt=\"Domain Rating (DR) of the top-ranking sites for &quot;3090 graphics card&quot;&#10;\" class=\"wp-image-147960\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-serp-domain-rating.png 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-serp-domain-rating-656x425.png 656w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-serp-domain-rating-768x497.png 768w\" sizes=\"(max-width: 1442px) 100vw, 1442px\"\/><\/noscript><img decoding=\"async\" width=\"1442\" height=\"934\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-serp-domain-rating.png\" alt=\"Domain Rating (DR) of the top-ranking sites for &quot;3090 graphics card&quot;&#10;\" class=\"lazyload wp-image-147960\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-serp-domain-rating.png 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-serp-domain-rating-656x425.png 656w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/11-serp-domain-rating-768x497.png 768w\" data-sizes=\"(max-width: 1442px) 100vw, 1442px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>Recommendation<\/p>\n<div class=\"recommendation-content\"> To find your site\u2019s DR score, enter your domain into <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-domain-rating.png\" alt=\"Domain Rating (DR) in Ahrefs' Site Explorer&#10;\" class=\"wp-image-147961\" width=\"349\" height=\"399\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-domain-rating.png 582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-domain-rating-373x425.png 373w\" sizes=\"(max-width: 349px) 100vw, 349px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-domain-rating.png\" alt=\"Domain Rating (DR) in Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-147961\" width=\"349\" height=\"399\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-domain-rating.png 582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/12-domain-rating-373x425.png 373w\" data-sizes=\"(max-width: 349px) 100vw, 349px\"\/><\/figure>\n<\/div>\n<\/div>\n<h3>Search intent<\/h3>\n<p>People are looking for something specific when they search. This is known as their search intent. As Google wants to give searchers what they want, you\u2019ll struggle to rank for keywords unless you can create content that aligns with intent.\u00a0<\/p>\n<p>For example, people searching for \u201cbacklink checker\u201d are clearly looking for a free tool. We know this because all of the top-ranking results are free\u00a0tools.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1686\" height=\"1192\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keyword-search-intent.png\" alt=\"People searching for &quot;backlink checker&quot; are looking for a free tool&#10;\" class=\"wp-image-147963\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keyword-search-intent.png 1686w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keyword-search-intent-601x425.png 601w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keyword-search-intent-768x543.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keyword-search-intent-1536x1086.png 1536w\" sizes=\"(max-width: 1686px) 100vw, 1686px\"\/><\/noscript><img decoding=\"async\" width=\"1686\" height=\"1192\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keyword-search-intent.png\" alt=\"People searching for &quot;backlink checker&quot; are looking for a free tool&#10;\" class=\"lazyload wp-image-147963\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keyword-search-intent.png 1686w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keyword-search-intent-601x425.png 601w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keyword-search-intent-768x543.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/13-keyword-search-intent-1536x1086.png 1536w\" data-sizes=\"(max-width: 1686px) 100vw, 1686px\"\/><\/figure>\n<p>To stand virtually any chance of ranking for this keyword, you\u2019ll need to create a free tool. Unless you have a <a href=\"https:\/\/ahrefs.com\/big-data\">backlink database<\/a> like ours, that will be almost impossible.\u00a0<\/p>\n<p>For that reason, we recommend analyzing the top-ranking results for the three Cs of search intent to figure out a keyword\u2019s ranking difficulty<em> for you<\/em>.<\/p>\n<ol>\n<li><strong>Content type<\/strong> \u2013 Are they blog posts, landing pages, product pages, or something else?<\/li>\n<li><strong>Content format <\/strong>\u2013 Are they listicles, how-tos, recipes, tools, or something else?<\/li>\n<li><strong>Content angle<\/strong> \u2013 Is there a dominant selling point, like how easy it\u00a0is?<\/li>\n<\/ol>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\"><em>What Is Search Intent? A Complete Guide for Beginners<\/em><\/a><\/p>\n<h3>Quality<\/h3>\n<p>If the top-ranking pages for your keyword are high quality, it\u2019ll take more time and effort to compete.\u00a0<\/p>\n<p>For example, the folks ranking #1 for \u201cbest air purifier\u201d tested 47 air purifiers over eight years to make their recommendation. It\u2019s going to cost an awful lot of time, effort, and money to compete on content quality.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1234\" height=\"270\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-wirecutter-ranking.png\" alt=\"It would be hard to compete with the top-ranking page for &quot;best air purifier&quot; on content&#10;\" class=\"wp-image-147964\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-wirecutter-ranking.png 1234w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-wirecutter-ranking-680x149.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-wirecutter-ranking-768x168.png 768w\" sizes=\"(max-width: 1234px) 100vw, 1234px\"\/><\/noscript><img decoding=\"async\" width=\"1234\" height=\"270\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-wirecutter-ranking.png\" alt=\"It would be hard to compete with the top-ranking page for &quot;best air purifier&quot; on content&#10;\" class=\"lazyload wp-image-147964\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-wirecutter-ranking.png 1234w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-wirecutter-ranking-680x149.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/14-wirecutter-ranking-768x168.png 768w\" data-sizes=\"(max-width: 1234px) 100vw, 1234px\"\/><\/figure>\n<p>Compare this to the top results for many other queries that have no background information on how recommendations were chosen. It\u2019ll likely be much easier to beat these on content quality than the former.\u00a0<\/p>\n<p>Based on your assessment of the four attributes above, you can give keywords a \u201cranking potential\u201d score like\u00a0so:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1410\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-keyword-ranking-potential-score.png\" alt=\"How to score a keyword's ranking potential&#10;\" class=\"wp-image-147965\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-keyword-ranking-potential-score.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-keyword-ranking-potential-score-543x425.png 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-keyword-ranking-potential-score-768x602.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-keyword-ranking-potential-score-1536x1203.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1410\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-keyword-ranking-potential-score.png\" alt=\"How to score a keyword's ranking potential&#10;\" class=\"lazyload wp-image-147965\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-keyword-ranking-potential-score.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-keyword-ranking-potential-score-543x425.png 543w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-keyword-ranking-potential-score-768x602.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/15-keyword-ranking-potential-score-1536x1203.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>Creating a keyword strategy from this process means combining everything into one document. You can use <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1pxb8bon328osrFq2_gEX2Lsr9f-d_wQsslBqe-BofJw\/edit?usp=sharing\">our free template<\/a> for this. It\u2019s a simple spreadsheet with the following data points and conditional formatting:<\/p>\n<ul>\n<li>Keyword<\/li>\n<li>Traffic Potential (TP)<\/li>\n<li>Business Potential (BP)<\/li>\n<li>Ranking Potential (RP)<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1272\" height=\"1024\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-keyword-strategy.png\" alt=\"Example keyword strategy&#10;\" class=\"wp-image-147967\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-keyword-strategy.png 1272w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-keyword-strategy-528x425.png 528w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-keyword-strategy-768x618.png 768w\" sizes=\"(max-width: 1272px) 100vw, 1272px\"\/><\/noscript><img decoding=\"async\" width=\"1272\" height=\"1024\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-keyword-strategy.png\" alt=\"Example keyword strategy&#10;\" class=\"lazyload wp-image-147967\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-keyword-strategy.png 1272w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-keyword-strategy-528x425.png 528w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/16-keyword-strategy-768x618.png 768w\" data-sizes=\"(max-width: 1272px) 100vw, 1272px\"\/><\/figure>\n<p>This strategy document lets you see the most promising keywords at a glance.<\/p>\n<p>For example, if we assess a few keywords for our hypothetical computer parts store, the keyword \u201camd ryzen 5 3600\u201d has high TP, BP, and RP. So the row is all\u00a0green.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1156\" height=\"116\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-good-keyword.png\" alt=\"Example of a good keyword to prioritize&#10;\" class=\"wp-image-147968\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-good-keyword.png 1156w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-good-keyword-680x68.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-good-keyword-768x77.png 768w\" sizes=\"(max-width: 1156px) 100vw, 1156px\"\/><\/noscript><img decoding=\"async\" width=\"1156\" height=\"116\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-good-keyword.png\" alt=\"Example of a good keyword to prioritize&#10;\" class=\"lazyload wp-image-147968\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-good-keyword.png 1156w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-good-keyword-680x68.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/17-good-keyword-768x77.png 768w\" data-sizes=\"(max-width: 1156px) 100vw, 1156px\"\/><\/figure>\n<p>On the other hand, \u201chow to install ram on pc\u201d has high TP but low BP and RP. So the row is mostly red.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1152\" height=\"114\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-bad-keyword.png\" alt=\"Example of a not-so-good keyword&#10;\" class=\"wp-image-147969\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-bad-keyword.png 1152w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-bad-keyword-680x67.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-bad-keyword-768x76.png 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\"\/><\/noscript><img decoding=\"async\" width=\"1152\" height=\"114\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-bad-keyword.png\" alt=\"Example of a not-so-good keyword&#10;\" class=\"lazyload wp-image-147969\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-bad-keyword.png 1152w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-bad-keyword-680x67.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/10\/18-bad-keyword-768x76.png 768w\" data-sizes=\"(max-width: 1152px) 100vw, 1152px\"\/><\/figure>\n<p>Your keyword strategy from here is simple: prioritize targeting keywords with the most traffic, business, and ranking potential.\u00a0<\/p>\n<h2>Keep learning<\/h2>\n<p>If you want to learn more about finding, prioritizing, and ranking for keywords, read\u00a0these:<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/keyword-strategy\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a keyword strategy is the process of deciding what keywords to target and prioritize in organic search. There are many ways to do it, but all methods pretty much boil down to finding keywords that:\u00a0 Potential customers are searching for. Have value for your business. Are within your wheelhouse to rank\u00a0for. Let\u2019s go through [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=1903"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/1904"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=1903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=1903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=1903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}