SEO leads have a 14.6% close rate. (HubSpot<\/a>)<\/li>\n<\/ol>\nThese stats about ranking on Google may surprise you.<\/p>\n
\n90.63% of pages get no organic search traffic from Google. (Ahrefs<\/a>)<\/li>\nThe top-ranking page gets the most search traffic only 49% of the time. (Ahrefs<\/a>)<\/li>\nOnly 5.7% of pages will rank in the top 10 search results within a year of publication. (Ahrefs<\/a>)<\/li>\n7.4% of top-ranking pages don\u2019t have a title tag. (Ahrefs<\/a>)<\/li>\nGoogle rewrites title tags 33.4% of the time. (Ahrefs<\/a>)<\/li>\nGoogle is now 33% more likely to rewrite title tags. (Ahrefs<\/a>)<\/li>\nWhen Google ignores the title tag, it uses the H1 tag 50.76% of the time instead. (Ahrefs<\/a>)<\/li>\nGoogle is 57% more likely to rewrite title tags that are too long. (Ahrefs<\/a>)<\/li>\n25.02% of top-ranking pages don\u2019t have meta descriptions. (Ahrefs<\/a>)<\/li>\n40.61% of pages have meta descriptions that truncate. (Ahrefs<\/a>)<\/li>\nGoogle shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails. (Ahrefs<\/a>)<\/li>\nThe average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs<\/a>)<\/li>\nThe average page in the top 10 is 2+ years old. (Ahrefs<\/a>)<\/li>\n33% of websites pass the Core Web Vitals threshold. (Ahrefs<\/a>)<\/li>\n<\/ol>\nGoogle says<\/a> that backlinks are one of its top three ranking factors<\/a>. Check out these link-related stats.<\/p>\n\n66.31% of pages have no backlinks. (Ahrefs<\/a>)<\/li>\nMost top-ranking pages get \u201cfollowed\u201d backlinks from new websites at a pace of +5%-14.5% per month. (Ahrefs<\/a>)<\/li>\nGenerally speaking, the more backlinks a page has, the more organic traffic it gets from Google. (Ahrefs<\/a>)<\/li>\nThe average cost of buying a link is $361.44. (Ahrefs<\/a>)<\/li>\nThe average cost of publishing a paid guest post is $77.80. (Ahrefs<\/a>)<\/li>\n73.6% of domains have reciprocal links, meaning that some of the sites they link to also link to them. (Ahrefs<\/a>)<\/li>\n43.7% of the top-ranking pages have some reciprocal links. (Ahrefs<\/a>)<\/li>\n66.5% of links to sites in the last nine years are dead. (Ahrefs<\/a>)<\/li>\n10.6% of all backlinks to the top 110,000 sites are nofollow. (Ahrefs<\/a>)<\/li>\n0.44% of links use \u201crel=ugc\u201d and 0.01% use rel=\u201csponsored\u201d. (Ahrefs<\/a>)<\/li>\n<\/ol>\nMost SEO campaigns begin with keyword research<\/a>. Here are some stats about how people are searching on Google.<\/p>\n\n94.74% of keywords get 10 monthly searches or fewer. (Ahrefs<\/a>)<\/li>\n0.0008% of keywords get more than 100,000 monthly searches. (Ahrefs<\/a>)<\/li>\nAround 8% of search queries are phrased as questions. (Moz<\/a>)<\/li>\n15% of all Google searches have never been searched before. (Google<\/a>)<\/li>\n91.45% of search volumes in Google Ads Keyword Planner are overestimates. (Ahrefs<\/a>)<\/li>\nGoogle Ads Keyword Planner overestimates search volumes 54.28% of the time and is roughly accurate 45.22% of the time. (Ahrefs<\/a>)<\/li>\n46.08% of clicks in Google Search Console go to hidden terms. (Ahrefs<\/a>)<\/li>\n<\/ol>\nHow much do SEO professionals charge for their services? Are you charging higher or lower than the average? Let\u2019s look at the\u00a0stats.<\/p>\n
\n74.71% of SEOs charge a monthly retainer fee for their clients. (Ahrefs<\/a>)<\/li>\nFor monthly retainers, $501\u2013$1,000 per month is the most popular pricing tier. (Ahrefs<\/a>)<\/li>\nFor hourly pricing, $100\u2013$150 per hour is the most popular pricing tier. (Ahrefs<\/a>)<\/li>\nFor per-project pricing, $501\u2013$1,000 is the most popular pricing tier. (Ahrefs<\/a>)<\/li>\n88.28% of SEOs charge $150\/hour or less for their services. (Ahrefs<\/a>)<\/li>\nOn average, SEOs who\u2019ve been in business for over two years charge 39.4% more per hour, 102.41% more for monthly retainers, and 275% more for one-off projects than those who\u2019ve been in business for less than two years. (Ahrefs<\/a>)<\/li>\nOn average, SEOs serving the worldwide market charge 130.74% more than those serving the local market for monthly retainers. (Ahrefs<\/a>)<\/li>\nThe mean salary for a U.S.-based SEO professional is $60,548 per year. (Backlinko<\/a>)<\/li>\n<\/ol>\nAs SEOs, it is important to understand where search engines are right now\u2014and where they\u2019re going.<\/p>\n
\n12.29% of search queries have featured snippets in their search results. (Ahrefs<\/a>)<\/li>\nThe #1 result in Google\u2019s organic search results has an average CTR of 27.6%. (Backlinko<\/a>)<\/li>\nThe top three Google search results get 54.4% of all clicks. (Backlinko<\/a>)<\/li>\nThere are an estimated 3.5 billion searches on Google each day. (Internet Live Stats<\/a>)<\/li>\n39% of purchasers are influenced by a relevant search. (Think With Google<\/a>)<\/li>\n61.5% of desktop searches and 34.4% of mobile searches result in no-clicks. (SparkToro<\/a>)<\/li>\nGoogle accounts for around 83% of the global search market. (Statista<\/a>)<\/li>\n<\/ol>\nIf you serve customers locally, you should focus on improving your local search presence so more people can find you. These stats show the importance of good local SEO<\/a>.<\/p>\n\n30% of all mobile searches are related to location. (Think With Google<\/a>)<\/li>\n76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google<\/a>)<\/li>\n28% of searches for something nearby result in a purchase. (Think With Google<\/a>)<\/li>\nYelp appears in the top five search results for 92% of Google web queries that include a city and business category. (Fresh Chalk<\/a>)<\/li>\n54% of smartphone users search for business hours, and 53% search for directions to local stores. (Think With Google<\/a>)<\/li>\nAbout 45% of global shoppers buy online and then pick up in-store. (Think With Google<\/a>)<\/li>\n\u201c<\/span>Where to buy\u201d + \u201cnear me\u201d mobile queries have grown by over 200% from 2017 to 2019. (Think With Google<\/a>)<\/li>\nMobile searches for \u201cstore open near me\u201d (e.g., \u201cgrocery store open near me\u201d) have grown by over 250% from 2017 to 2019. (Think With Google<\/a>)<\/li>\nMobile searches for \u201con sale\u201d + \u201cnear me\u201d (e.g., \u201ctires on sale near me\u201d) have grown by over 250% YOY from 2017 to 2019. (Think With Google<\/a>)<\/li>\n<\/ol>\nWe\u2019ve had great success driving customers using video marketing<\/a>. Are you doing it too? If not, these stats may surprise you.<\/p>\n\nThe number of comments, views, shares, and \u201clikes\u201d have a strong correlation with higher YouTube rankings. (Backlinko<\/a>)<\/li>\n68.2% of first-page YouTube results are HD videos. (Backlinko<\/a>)<\/li>\nThe average length of a first-page YouTube video is 14 minutes, 50 seconds. (Backlinko<\/a>)<\/li>\n<\/ol>\nGoogle has moved to mobile-first indexing<\/a>, and more people are using mobile search. No doubt, mobile SEO is incredibly important.\u00a0<\/p>\n\n58.99% of all website traffic worldwide comes from mobile phones. (Statista<\/a>)<\/li>\n72.6% of internet users will access the web solely via their smartphones by 2025. (CNBC<\/a>)<\/li>\nThere are more searches on mobile than on desktop. (Think With Google<\/a>)<\/li>\n51% of smartphone users have discovered a new company or product when conducting a search on their smartphones. (Think With Google<\/a>)<\/li>\n18% of local searches on smartphones lead to a purchase within a day vs. 7% of non-local searches. (Think With Google<\/a>)<\/li>\nOn average, ranking in position #1 on mobile gets you 6.74% of the clicks, whereas ranking in position #1 on desktop gets you 8.17% of the clicks. (SEOClarity<\/a>)<\/li>\n56% of in-store shoppers used their smartphones to shop or research items while they were in-store. (Think With Google<\/a>)<\/li>\n<\/ol>\n\u201c<\/span>Hey, Google. What\u2019s the current state of voice search?\u201d<\/p>\n\n40.7% of all voice search answers come from a featured snippet. (Backlinko<\/a>)<\/li>\nThe typical voice search result is only 29 words in length. (Backlinko<\/a>)<\/li>\nApproximately 75% of voice search results rank in the top three for their corresponding queries. (Backlinko<\/a>)<\/li>\nThe average voice search result has a ninth-grade reading level. (Backlinko<\/a>)<\/li>\nWebsites with strong \u201clink authority\u201d tend to rank well in voice search. In fact, the average Domain Rating of a Google Home result is 76.8. (Backlinko<\/a>)<\/li>\n48% of consumers are using voice for \u201cgeneral web searches.\u201d (Search Engine Land<\/a>)<\/li>\n<\/ol>\nLearn more<\/h2>\n Check out these resources to learn more about\u00a0SEO:<\/p>\n
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![\"Google](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-meta-rewrites-long-tails-fat-heads.png\")
![\"Search](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-search-volume-distribution.png\")
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