{"id":1946,"date":"2022-11-23T05:05:00","date_gmt":"2022-11-23T05:05:00","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2022\/11\/23\/8-easy-but-effective-ways-to-grow-your-email-list\/"},"modified":"2022-11-23T05:05:00","modified_gmt":"2022-11-23T05:05:00","slug":"8-easy-but-effective-ways-to-grow-your-email-list","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/8-easy-but-effective-ways-to-grow-your-email-list\/","title":{"rendered":"8 Easy (But Effective) Ways to Grow Your Email List"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Your email list is one of your business\u2019s most important marketing assets. Rather than fleeting traffic from temporary social media posts or paid ads, these are people who have engaged with you and you have direct access to.<\/p>\n<p>You can make money at the click of a button whenever you need to with a strong email list. Unlike other marketing channels, you have full control and ownership here.<\/p>\n<p>So how do you grow your email list? We\u2019ll go through the most effective tips and tactics I\u2019ve learned by growing multiple email lists in the tens of thousands.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>The email growth mindset you\u00a0need<\/h2>\n<\/p>\n<\/div>\n<p>Before we dive into the action steps, let\u2019s get your head straight. When it comes to growing an email list, <strong>you don\u2019t just want as many raw numbers as possible.<\/strong><\/p>\n<p>Not only does this get expensive fast, it also hurts your email deliverability when you send content to lots of unengaged (and downright non-existent) email addresses.<\/p>\n<p>Instead, you want to focus on growing a highly engaged email list. Quality AND quantity.<\/p>\n<p>That means you should <a href=\"https:\/\/www.omnisend.com\/blog\/email-list-cleaning\/\">clean your list<\/a> often, never buy generic lists, and always offer something of value to your newsletter subscribers. I\u2019ll talk more about that last point\u00a0later.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Eight key tactics to grow your email\u00a0list<\/h2>\n<\/p>\n<\/div>\n<p>Now that I\u2019ve got you thinking about <em>quality<\/em> leads, let\u2019s talk about the tried and tested tactics for growing your email\u00a0list.<\/p>\n<h3>1. Put your opt-ins in all the right places<\/h3>\n<p>Start with all your bases covered. Make sure you have email opt-ins in the usual places:\u00a0<\/p>\n<ul>\n<li>On your homepage<\/li>\n<li>In your sidebar<\/li>\n<li>At the end of your blog content<\/li>\n<\/ul>\n<p>These are obvious places, but they can be overlooked\u2014we want to start with a strong baseline before we get into the more advanced tactics.<\/p>\n<p>Something like this works\u00a0well:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1414\" height=\"724\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-generic-email-opt-in.png\" alt=\"Email opt-in example\" class=\"wp-image-149287\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-generic-email-opt-in.png 1414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-generic-email-opt-in-680x348.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-generic-email-opt-in-768x393.png 768w\" sizes=\"(max-width: 1414px) 100vw, 1414px\"\/><\/noscript><img decoding=\"async\" width=\"1414\" height=\"724\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-generic-email-opt-in.png\" alt=\"Email opt-in example\" class=\"lazyload wp-image-149287\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-generic-email-opt-in.png 1414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-generic-email-opt-in-680x348.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-generic-email-opt-in-768x393.png 768w\" data-sizes=\"(max-width: 1414px) 100vw, 1414px\"\/><\/figure>\n<p>What should you say in your opt-in?\u00a0<\/p>\n<p>While you can have a general \u201cJoin 7,000+ brilliant minds like yourself,\u201d it\u2019s better to have something more targeted to your audience\u2019s desires.\u00a0<\/p>\n<p>Unless your content is something special to your readers (which, let\u2019s be honest, it better be if you want to grow an online business), no one is going to sign up for another generic email spam\u00a0list.<\/p>\n<h3>2. Attract high-quality website traffic<\/h3>\n<p>The quality of your email list starts with the quality of your website traffic. No matter how well your opt-ins convert, it won\u2019t matter if the right people aren\u2019t visiting your website.<\/p>\n<p>That\u2019s where SEO and content marketing come in. Great content targeting relevant keywords can attract quality traffic on autopilot from search engines like Google.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/seo-basics\/\">SEO<\/a> has a learning curve and takes time to work, but it\u2019s one of the most effective forms of content marketing to grow your email\u00a0list.<\/p>\n<p>It starts with <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>\u2014knowing what keywords your ideal customers are searching for and how to rank for those keywords.<\/p>\n<p>You can do this quickly with a competitor content gap analysis. Simply type your website into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and click the <strong>Content gap<\/strong> button at the bottom of the left-hand menu\u00a0here.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"2560\" height=\"2108\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-ahrefs-site-explorer-overview-scaled.jpg\" alt=\"Ahrefs' Content Gap tool in left-hand menu\" class=\"wp-image-149289\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-ahrefs-site-explorer-overview-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-ahrefs-site-explorer-overview-516x425.jpg 516w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-ahrefs-site-explorer-overview-768x632.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-ahrefs-site-explorer-overview-1536x1265.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-ahrefs-site-explorer-overview-2048x1686.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><\/noscript><img decoding=\"async\" width=\"2560\" height=\"2108\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-ahrefs-site-explorer-overview-scaled.jpg\" alt=\"Ahrefs' Content Gap tool in left-hand menu\" class=\"lazyload wp-image-149289\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-ahrefs-site-explorer-overview-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-ahrefs-site-explorer-overview-516x425.jpg 516w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-ahrefs-site-explorer-overview-768x632.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-ahrefs-site-explorer-overview-1536x1265.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-ahrefs-site-explorer-overview-2048x1686.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><\/figure>\n<p>Then, plug in three or more of your competitors. If you don\u2019t know who your competitors are, you can find them with the <strong>Competing Domains<\/strong> report right above the <strong>Content Gap<\/strong> report.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1296\" height=\"740\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-ahrefs-content-gap-tool.png\" alt=\"Ahrefs' Content Gap tool\" class=\"wp-image-149291\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-ahrefs-content-gap-tool.png 1296w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-ahrefs-content-gap-tool-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-ahrefs-content-gap-tool-768x439.png 768w\" sizes=\"(max-width: 1296px) 100vw, 1296px\"\/><\/noscript><img decoding=\"async\" width=\"1296\" height=\"740\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-ahrefs-content-gap-tool.png\" alt=\"Ahrefs' Content Gap tool\" class=\"lazyload wp-image-149291\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-ahrefs-content-gap-tool.png 1296w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-ahrefs-content-gap-tool-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-ahrefs-content-gap-tool-768x439.png 768w\" data-sizes=\"(max-width: 1296px) 100vw, 1296px\"\/><\/figure>\n<p>Once you hit <strong>Show keywords,<\/strong> you\u2019ll get a list of all the keywords your competitors rank for, but you don\u2019t. That can sometimes be tens of thousands of keywords, so you\u2019re better off starting with keywords that all the competitors rank for to get the most relevant results:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"2560\" height=\"1502\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-content-gap-keyword-results-scaled.jpg\" alt=\"Content Gap report results\" class=\"wp-image-149292\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-content-gap-keyword-results-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-content-gap-keyword-results-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-content-gap-keyword-results-768x450.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-content-gap-keyword-results-1536x901.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-content-gap-keyword-results-2048x1201.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><\/noscript><img decoding=\"async\" width=\"2560\" height=\"1502\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-content-gap-keyword-results-scaled.jpg\" alt=\"Content Gap report results\" class=\"lazyload wp-image-149292\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-content-gap-keyword-results-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-content-gap-keyword-results-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-content-gap-keyword-results-768x450.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-content-gap-keyword-results-1536x901.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-content-gap-keyword-results-2048x1201.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><\/figure>\n<p>From here, you\u2019ll have a solid list of ideas for what you need to create content for.<\/p>\n<p>Want to learn more? Start with these SEO guides:<\/p>\n<h3>3. Create content upgrades<\/h3>\n<p>A content upgrade is exactly what it sounds like\u2014an \u201cupgrade\u201d to the content you\u2019re currently reading.<\/p>\n<p>A few examples of this can\u00a0be:<\/p>\n<ul>\n<li>An \u201cultimate guide\u201d to burning fat on an article about exercises to lose weight.<\/li>\n<li>A budgeting spreadsheet on an article about how to create a budget.<\/li>\n<li>A video series about how to play the ukulele on an article about the best ukuleles for beginners.<\/li>\n<\/ul>\n<p>You can get as creative as you want with this. What\u2019s something you can give your readers that will be really valuable to them and relevant to what they\u2019re currently reading?<\/p>\n<p>For example, I\u2019ve got thousands of emails by creating a spreadsheet comparing over 50 different small campers as a content upgrade on my guide to the best small campers.<\/p>\n<p>Here\u2019s what the opt-in form looks\u00a0like:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1412\" height=\"798\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-good-email-opt-in-example.jpg\" alt=\"Content upgrade email form\" class=\"wp-image-149294\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-good-email-opt-in-example.jpg 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-good-email-opt-in-example-680x384.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-good-email-opt-in-example-768x434.jpg 768w\" sizes=\"(max-width: 1412px) 100vw, 1412px\"\/><\/noscript><img decoding=\"async\" width=\"1412\" height=\"798\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-good-email-opt-in-example.jpg\" alt=\"Content upgrade email form\" class=\"lazyload wp-image-149294\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-good-email-opt-in-example.jpg 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-good-email-opt-in-example-680x384.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-good-email-opt-in-example-768x434.jpg 768w\" data-sizes=\"(max-width: 1412px) 100vw, 1412px\"\/><\/figure>\n<p>And here\u2019s a look at the spreadsheet they get when they sign\u00a0up:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"2332\" height=\"366\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-small-camper-comparison-spreadsheet.jpg\" alt=\"Small camper comparison spreadsheet\" class=\"wp-image-149296\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-small-camper-comparison-spreadsheet.jpg 2332w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-small-camper-comparison-spreadsheet-680x107.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-small-camper-comparison-spreadsheet-768x121.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-small-camper-comparison-spreadsheet-1536x241.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-small-camper-comparison-spreadsheet-2048x321.jpg 2048w\" sizes=\"(max-width: 2332px) 100vw, 2332px\"\/><\/noscript><img decoding=\"async\" width=\"2332\" height=\"366\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-small-camper-comparison-spreadsheet.jpg\" alt=\"Small camper comparison spreadsheet\" class=\"lazyload wp-image-149296\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-small-camper-comparison-spreadsheet.jpg 2332w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-small-camper-comparison-spreadsheet-680x107.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-small-camper-comparison-spreadsheet-768x121.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-small-camper-comparison-spreadsheet-1536x241.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-small-camper-comparison-spreadsheet-2048x321.jpg 2048w\" data-sizes=\"(max-width: 2332px) 100vw, 2332px\"\/><\/figure>\n<p>My readers were more likely to subscribe to my list because they got something relevant that was really useful during their research to figure out which camper to\u00a0buy.<\/p>\n<p>Ready to do this yourself?<\/p>\n<p>To figure out which pages you should create upgrades for, take a look at your highest-trafficked pages in Google Analytics. Just go to \u201cPages and screens\u201d in GA4 (or <em>Behavior &gt; All Content &gt; Landing Pages<\/em> in the old GA), and it automatically sorts by number of\u00a0views.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1154\" height=\"528\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-google-analytics-traffic-report.png\" alt=\"Google Analytics traffic report\" class=\"wp-image-149298\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-google-analytics-traffic-report.png 1154w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-google-analytics-traffic-report-680x311.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-google-analytics-traffic-report-768x351.png 768w\" sizes=\"(max-width: 1154px) 100vw, 1154px\"\/><\/noscript><img decoding=\"async\" width=\"1154\" height=\"528\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-google-analytics-traffic-report.png\" alt=\"Google Analytics traffic report\" class=\"lazyload wp-image-149298\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-google-analytics-traffic-report.png 1154w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-google-analytics-traffic-report-680x311.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-google-analytics-traffic-report-768x351.png 768w\" data-sizes=\"(max-width: 1154px) 100vw, 1154px\"\/><\/figure>\n<p>Then create content upgrades that make sense for your highest-trafficked pages.<\/p>\n<p>Try to think of upgrades you can use across multiple pages to save on time and costs. For example, an ultimate guide to weight loss can be promoted across articles about best foods for weight loss, best exercises for weight loss,\u00a0etc.<\/p>\n<p>Again, search engine optimization is going to be your best friend with this tactic. If you combine content upgrades with posts that are ranking on Google, you\u2019ll grow your email list on autopilot.<\/p>\n<h3>4. Host giveaways<\/h3>\n<p>Let me start with a giant disclaimer: Generic giveaways are a great way to grow an email list\u2026 full of fake or unengaged emails.<\/p>\n<p>Many people create emails (that they never actually check or use) for the sole purpose of signing up for giveaways. Or they sign up and then immediately unsubscribe after the giveaway is\u00a0over.<\/p>\n<p>Instead of giving away something generic, such as cash or some fancy electronics, stick with giving away something directly related to your target market.<\/p>\n<p>For example, if you\u2019re in the fitness space, give away fitness equipment. If you\u2019re in the woodworking space, give away woodworking equipment. You get the\u00a0idea.<\/p>\n<p>Better yet, if you sell products of your own, give away your own products. That way, even if someone leaves your email list, you\u2019re still at least on their mind whenever they use your\u00a0stuff.<\/p>\n<p>One example of a well-done giveaway is this one by iKamper:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"2560\" height=\"1652\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-instagram-giveaway-example-scaled.jpg\" alt=\"Instagram email contest giveaway\" class=\"wp-image-149300\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-instagram-giveaway-example-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-instagram-giveaway-example-659x425.jpg 659w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-instagram-giveaway-example-768x495.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-instagram-giveaway-example-1536x991.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-instagram-giveaway-example-2048x1321.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><\/noscript><img decoding=\"async\" width=\"2560\" height=\"1652\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-instagram-giveaway-example-scaled.jpg\" alt=\"Instagram email contest giveaway\" class=\"lazyload wp-image-149300\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-instagram-giveaway-example-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-instagram-giveaway-example-659x425.jpg 659w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-instagram-giveaway-example-768x495.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-instagram-giveaway-example-1536x991.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-instagram-giveaway-example-2048x1321.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><\/figure>\n<p>Here\u2019s what makes it\u00a0good:<\/p>\n<ul>\n<li>It\u2019s giving away its own products.<\/li>\n<li>It partnered with other big brands in the outdoor camping space.<\/li>\n<li>All of the products in the giveaway are relevant to iKamper\u2019s customers (no generic products or\u00a0cash).<\/li>\n<\/ul>\n<p>In other words, only people who may be potential iKamper customers are actually signing up for the giveaway.\u00a0<\/p>\n<p>Plus, by partnering with other brands, it\u2019s increasing its reach while also building relationships with powerful partners.<\/p>\n<p>If you\u2019re going to do a giveaway, make sure you do it legally. Notice how it says in the post that Instagram isn\u2019t endorsing its giveaway. This is just one of the things you need to do to <a href=\"https:\/\/www.nolo.com\/legal-encyclopedia\/rules-for-running-an-online-contest.html\">legally hold a giveaway<\/a>. These rules differ from country to country.<\/p>\n<h3>5. Use exit-intent pop-ups<\/h3>\n<p>Pop-ups are annoying, right?<\/p>\n<p>Of course\u2014if it\u2019s something you don\u2019t care\u00a0about.<\/p>\n<p>That\u2019s why you should only use exit-intent pop-ups with, well, intention. Don\u2019t just spam your readers with \u201cHey! Sign up for my list!\u201d without offering them something they care\u00a0about.<\/p>\n<p>Instead, only use exit-intent pop-ups to give your readers something they really want. A discount code can work, although that doesn\u2019t guarantee customer retention.<\/p>\n<p>The approach I\u2019ve found to work the best is to combine these pop-ups with the content upgrades we went through in tactic #3. It makes your upgrade obvious and lowers your chances of the pop-up being really annoying.<\/p>\n<p>Speaking of being less annoying\u2026 here are some other tips to avoid aggravating your readers:<\/p>\n<ul>\n<li>Make sure your pop-up is easy and obvious to close out. Make the \u201cX\u201d in the corner easy to see and ensure the pop-up closes if they click outside the\u00a0box.\u00a0<\/li>\n<li>Only display the pop-up after a certain amount of time on a page or after a certain scroll depth so it doesn\u2019t display right away and make people immediately leave. You should be able to set these conditions in the pop-up settings of most\u00a0tools.<\/li>\n<\/ul>\n<p>That way, you maximize the benefits of the pop-up and minimize the annoyance.<\/p>\n<p>Here\u2019s a great example of an exit-intent pop-up:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"2560\" height=\"1479\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-tim-ferriss-exit-popup-scaled.jpg\" alt=\"Tim Ferriss exit-intent pop-up\" class=\"wp-image-149301\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-tim-ferriss-exit-popup-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-tim-ferriss-exit-popup-680x393.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-tim-ferriss-exit-popup-768x444.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-tim-ferriss-exit-popup-1536x888.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-tim-ferriss-exit-popup-2048x1184.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><\/noscript><img decoding=\"async\" width=\"2560\" height=\"1479\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-tim-ferriss-exit-popup-scaled.jpg\" alt=\"Tim Ferriss exit-intent pop-up\" class=\"lazyload wp-image-149301\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-tim-ferriss-exit-popup-scaled.jpg 2560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-tim-ferriss-exit-popup-680x393.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-tim-ferriss-exit-popup-768x444.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-tim-ferriss-exit-popup-1536x888.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-tim-ferriss-exit-popup-2048x1184.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><\/figure>\n<p>It\u2019s good because:<\/p>\n<ul>\n<li>It\u2019s easy to close. (There\u2019s a visible \u201cX\u201d and a \u201cNo, thanks\u201d option.)<\/li>\n<li>It\u2019s offering something of value, not just asking you to subscribe.<\/li>\n<li>It\u2019s highly relevant for Tim Ferriss\u2019 audience (he talks a lot about how to improve your\u00a0life).<\/li>\n<\/ul>\n<p>There are many tools and plugins you can use to create the pop-up and manage your subscribers. I personally use <a href=\"https:\/\/convertkit.com\/\">ConvertKit<\/a> to manage my list and <a href=\"https:\/\/thrivethemes.com\/leads\/lightbox\/\">Thrive Lightboxes<\/a> to make my pop-ups, but use whatever you prefer.<\/p>\n<h3>6. Never spam your\u00a0list<\/h3>\n<p>OK, this is an obvious tip. But it can\u2019t be overstated to not exhaust your list with useless emails. This boils down\u00a0to:<\/p>\n<ol>\n<li>Not sending something your list won\u2019t care\u00a0about.<\/li>\n<li>Only sending two to four emails per month unless your emails are about something time-sensitive that people obviously want more frequent updates on (like news or market updates).<\/li>\n<\/ol>\n<p>Subscriber retention also hugely contributes to sustainable growth. That\u2019s it\u2014on to #7.<\/p>\n<h3>7. Utilize a drip\u00a0feed<\/h3>\n<p>The last thing you want to do is let your hard-earned email list go cold. It can be easy to forget to send consistently\u2014besides, not everyone on your list is at the same stage of your <a href=\"https:\/\/ahrefs.com\/blog\/marketing-funnels\/\">marketing funnel<\/a>.<\/p>\n<p>That\u2019s where a drip feed comes in. This is a series of emails you set up ahead of time to \u201cdrip\u201d out to your list over time. It\u2019s basically a way to ensure you\u2019re sending to your list consistently without needing to write a new broadcast email every\u00a0week.<\/p>\n<p>For example, your drip campaign can look like\u00a0this:<\/p>\n<ol>\n<li>A reader subscribes to your list to get their ultimate guide to weight loss.<\/li>\n<li>Your email marketing software sends them a welcome email along with their\u00a0PDF.<\/li>\n<li>The next day, your new subscriber gets \u201cdripped\u201d another email with a video version of their guide that also promotes your products.<\/li>\n<li>A week later, they get a check-in email asking how they\u2019re doing with their\u00a0goals.<\/li>\n<li>Etc.<\/li>\n<\/ol>\n<p>These \u201cdripped out\u201d emails can promote your older content, share your new content, give tips and best practices, and occasionally promote relevant products to your\u00a0list.\u00a0<\/p>\n<p>Plus, they give you the added benefit of only needing to schedule the emails once, then let the automation handle things for you from\u00a0there.<\/p>\n<p>Speaking of automation\u2026<\/p>\n<h3>8. Segment your\u00a0list<\/h3>\n<p>Would you want to get an email about weight loss tips if you\u2019re trying to bulk up? Probably not. That\u2019s why if you offer content on different topics within a niche, it\u2019s best to segment your list so your readers only get the emails that are most relevant to what they care\u00a0about.<\/p>\n<p>There are several ways you can segment your\u00a0list:<\/p>\n<ul>\n<li>Segment based on which content upgrade they signed up for (i.e., weight loss guide gets into the weight loss segment, muscle building guide gets into the muscle building segment).<\/li>\n<li>Simply ask your subscribers their preferences in the welcome email. Give them a bulleted list of topics that are hyperlinked with different tags for different segments. For example, you could make a list like\u00a0this:\n<ul>\n<li>I\u2019m interested in losing weight.<\/li>\n<li>I\u2019m interested in building muscle.<\/li>\n<li>I\u2019m interested in having more energy and being generally healthier.<\/li>\n<\/ul>\n<\/li>\n<li>Segment based on which product(s) the subscriber purchased.<\/li>\n<\/ul>\n<p>Each email automation software is different in how it handles these types of automations and tags. But for ConvertKit (the one that I use), here\u2019s how to do\u00a0this:<\/p>\n<p>Click the <strong>Automate<\/strong> dropdown, then <strong>Rules.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"2056\" height=\"596\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-convertkit-automation-rules.jpg\" alt=\"ConvertKit automation rules\" class=\"wp-image-149303\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-convertkit-automation-rules.jpg 2056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-convertkit-automation-rules-680x197.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-convertkit-automation-rules-768x223.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-convertkit-automation-rules-1536x445.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-convertkit-automation-rules-2048x594.jpg 2048w\" sizes=\"(max-width: 2056px) 100vw, 2056px\"\/><\/noscript><img decoding=\"async\" width=\"2056\" height=\"596\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-convertkit-automation-rules.jpg\" alt=\"ConvertKit automation rules\" class=\"lazyload wp-image-149303\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-convertkit-automation-rules.jpg 2056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-convertkit-automation-rules-680x197.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-convertkit-automation-rules-768x223.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-convertkit-automation-rules-1536x445.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-convertkit-automation-rules-2048x594.jpg 2048w\" data-sizes=\"(max-width: 2056px) 100vw, 2056px\"\/><\/figure>\n<p>Click <strong>+ New Rule<\/strong> in the top right, and you\u2019ll be prompted to choose a Trigger and an Action. Depending on which segmentation strategy you want to use from the three I mentioned above, you\u2019ll need to do a different trigger.<\/p>\n<p>For this example, I\u2019ll keep it simple\u2014click <strong>Subscribes to a form<\/strong> as a trigger and <strong>Subscribe to a sequence<\/strong> as an action. (Note that you\u2019ll need to set up the form and sequence before this for it to work.) This makes it so whenever someone subscribes via the form you chose, they will be added to the sequence (the \u201cdrip feed\u201d) you selected.<\/p>\n<p>Additionally, click the <strong>+ <\/strong>under the <strong>Subscribe to a sequence<\/strong> action and add the second action <strong>Add tag<\/strong> with the corresponding segment tag for that particular form. This will add a tag to anyone who subscribes to that form, thus allowing you to \u201csegment\u201d them.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"2042\" height=\"842\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-convertkit-trigger-response.jpg\" alt=\"ConvertKit triggers and actions\" class=\"wp-image-149304\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-convertkit-trigger-response.jpg 2042w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-convertkit-trigger-response-680x280.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-convertkit-trigger-response-768x317.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-convertkit-trigger-response-1536x633.jpg 1536w\" sizes=\"(max-width: 2042px) 100vw, 2042px\"\/><\/noscript><img decoding=\"async\" width=\"2042\" height=\"842\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-convertkit-trigger-response.jpg\" alt=\"ConvertKit triggers and actions\" class=\"lazyload wp-image-149304\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-convertkit-trigger-response.jpg 2042w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-convertkit-trigger-response-680x280.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-convertkit-trigger-response-768x317.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-convertkit-trigger-response-1536x633.jpg 1536w\" data-sizes=\"(max-width: 2042px) 100vw, 2042px\"\/><\/figure>\n<p>When you\u2019re happy with the settings, click <strong>Save Rule.<\/strong> That\u2019s all you have to\u00a0do.<\/p>\n<h2>Final thoughts<\/h2>\n<p>Again, your email list is arguably one of your business\u2019s biggest assets. It\u2019s a customer list that you have control of\u2014unlike other <a href=\"https:\/\/ahrefs.com\/blog\/marketing-channels\/\">marketing channels<\/a>.\u00a0<\/p>\n<p>The tactics I\u2019ve outlined above have helped me build several lists in the tens of thousands, with people who stay engaged and care when I send out an\u00a0email.<\/p>\n<p>Treat your list like gold, never take advantage of it, and remember that there are real people at the other end of those emails. That\u2019s the way to grow and keep a high-quality email\u00a0list.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/grow-email-list\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your email list is one of your business\u2019s most important marketing assets. Rather than fleeting traffic from temporary social media posts or paid ads, these are people who have engaged with you and you have direct access to. You can make money at the click of a button whenever you need to with a strong [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=1946"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/1947"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=1946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=1946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=1946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}