{"id":1952,"date":"2022-11-30T06:00:00","date_gmt":"2022-11-30T06:00:00","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2022\/11\/30\/examples-with-pros-cons\/"},"modified":"2022-11-30T06:00:00","modified_gmt":"2022-11-30T06:00:00","slug":"examples-with-pros-cons","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/examples-with-pros-cons\/","title":{"rendered":"Examples With Pros &#038; Cons"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Marketing channels are tools and platforms that brands use to communicate with their audience.<\/p>\n<p>If we squeezed the idea of marketing channels into a single picture, it\u2019ll look something like\u00a0this:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1599\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-how-marketing-channels-work.png\" alt=\"How marketing channels work\" class=\"wp-image-149838\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-how-marketing-channels-work.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-how-marketing-channels-work-478x425.png 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-how-marketing-channels-work-768x682.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-how-marketing-channels-work-1536x1364.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1599\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-how-marketing-channels-work.png\" alt=\"How marketing channels work\" class=\"lazyload wp-image-149838\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-how-marketing-channels-work.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-how-marketing-channels-work-478x425.png 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-how-marketing-channels-work-768x682.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-how-marketing-channels-work-1536x1364.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>Businesses use different means (content, messages, ads) to reach their audience in places where they hang out (e.g., social media, Google Search) or reach them directly (e.g., text messages, emails). They may use a selection of channels or all available channels.\u00a0<\/p>\n<p>In this post, you will get an overview of the most commonly used channels today: what they are about, how they are used, and what they are best\u00a0at.\u00a0<\/p>\n<p>Organic search refers to the non-paid search results from a search engine.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1496\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-two-search-result-types.png\" alt=\"Two types of search results\" class=\"wp-image-149843\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-two-search-result-types.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-two-search-result-types-455x425.png 455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-two-search-result-types-768x718.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-two-search-result-types-1536x1436.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1496\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-two-search-result-types.png\" alt=\"Two types of search results\" class=\"lazyload wp-image-149843\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-two-search-result-types.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-two-search-result-types-455x425.png 455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-two-search-result-types-768x718.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-two-search-result-types-1536x1436.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>Organic search is one of the pillars of the entire internet. In all, 68% of online experiences begin with a search engine (<a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\">BrightEdge<\/a>).<\/p>\n<p>The practice of optimizing webpages to increase traffic and visibility in this channel is called <a href=\"https:\/\/ahrefs.com\/seo\">search engine optimization (SEO)<\/a>.<\/p>\n<h3>Example<\/h3>\n<p>At Ahrefs, we create blog posts about topics relevant to our <a href=\"https:\/\/ahrefs.com\/\">product<\/a>. At the same time, we try to target topics that offer search traffic potential and are within our capability to\u00a0rank.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1058\" height=\"589\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-sample-keywords-we-target.png\" alt=\"Sample keywords we target with our content\" class=\"wp-image-149845\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-sample-keywords-we-target.png 1058w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-sample-keywords-we-target-680x379.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-sample-keywords-we-target-768x428.png 768w\" sizes=\"(max-width: 1058px) 100vw, 1058px\"\/><\/noscript><img decoding=\"async\" width=\"1058\" height=\"589\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-sample-keywords-we-target.png\" alt=\"Sample keywords we target with our content\" class=\"lazyload wp-image-149845\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-sample-keywords-we-target.png 1058w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-sample-keywords-we-target-680x379.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-sample-keywords-we-target-768x428.png 768w\" data-sizes=\"(max-width: 1058px) 100vw, 1058px\"\/><figcaption>We use <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> to find good topics for our blog. The SEO metrics\u00a0show us how much traffic we are potentially looking at (TP) and how hard it can be to rank (KD).<\/figcaption><\/figure>\n<p>This way, when people Google things related to SEO and marketing, we can naturally feature our product.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1374\" height=\"1348\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-seo-content-ranking-example.png\" alt=\"Example of high-ranking SEO content\" class=\"wp-image-149847\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-seo-content-ranking-example.png 1374w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-seo-content-ranking-example-433x425.png 433w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-seo-content-ranking-example-768x753.png 768w\" sizes=\"(max-width: 1374px) 100vw, 1374px\"\/><\/noscript><img decoding=\"async\" width=\"1374\" height=\"1348\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-seo-content-ranking-example.png\" alt=\"Example of high-ranking SEO content\" class=\"lazyload wp-image-149847\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-seo-content-ranking-example.png 1374w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-seo-content-ranking-example-433x425.png 433w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-seo-content-ranking-example-768x753.png 768w\" data-sizes=\"(max-width: 1374px) 100vw, 1374px\"\/><\/figure>\n<p>Each piece of content that ends up ranking adds up to your overall organic traffic. So the more high-ranking content you have, the more potential customers visit your website. Plus, <a href=\"https:\/\/ahrefs.com\/blog\/evergreen-content\/\">evergreen topics<\/a> can generate traffic for years after publication.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"666\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-evergreen-content-chart.png\" alt=\"Chart showing traffic years after publication\" class=\"wp-image-149848\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-evergreen-content-chart.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-evergreen-content-chart-680x227.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-evergreen-content-chart-768x256.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-evergreen-content-chart-1536x512.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"666\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-evergreen-content-chart.png\" alt=\"Chart showing traffic years after publication\" class=\"lazyload wp-image-149848\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-evergreen-content-chart.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-evergreen-content-chart-680x227.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-evergreen-content-chart-768x256.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-evergreen-content-chart-1536x512.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<h3>Pros and\u00a0cons<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1557\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-organic-search.png\" alt=\"Pros and cons of organic search\" class=\"wp-image-149850\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-organic-search.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-organic-search-491x425.png 491w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-organic-search-768x664.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-organic-search-1536x1329.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1557\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-organic-search.png\" alt=\"Pros and cons of organic search\" class=\"lazyload wp-image-149850\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-organic-search.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-organic-search-491x425.png 491w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-organic-search-768x664.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-organic-search-1536x1329.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p><strong>Learn more: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/seo-content-strategy\/\"><em>How to Create an SEO Content Strategy (Follow the Ahrefs\u2019 Framework)<\/em><\/a><\/p>\n<p>Social media platforms are used to engage brand followers and other users through organic reach or by paying to reach a defined audience.\u00a0<\/p>\n<p>Social media is not just Facebook, Twitter, or LinkedIn. Messaging-only apps like Discord, Slack, and WhatsApp also fall into the same channel category.\u00a0<\/p>\n<p>Do social media users \u201cconsume\u201d content from brands? Quite surprisingly, 90% of people on Instagram follow a business (<a href=\"https:\/\/business.instagram.com\/\">Instagram<\/a>).\u00a0<\/p>\n<h3>Example\u00a0<\/h3>\n<p>Social media is complex. It\u2019s a mix of <a href=\"https:\/\/ahrefs.com\/blog\/product-marketing\/\">product marketing<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/digital-pr\/\">PR<\/a>, and customer support. Trying to summarize it is like trying to summarize all conversations in the\u00a0world.\u00a0<\/p>\n<p>Each brand on social media tends to develop its own voice while publishing a balanced mix of product marketing, conversations, entertainment, and company news.\u00a0<\/p>\n<p>And so while some brands will be super serious and \u201cbusiness-oriented,\u201d others will try to win hearts with candor and authenticity.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1192\" height=\"856\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-candor-social-media.jpg\" alt=\"Social media profile description\" class=\"wp-image-149852\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-candor-social-media.jpg 1192w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-candor-social-media-592x425.jpg 592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-candor-social-media-768x552.jpg 768w\" sizes=\"(max-width: 1192px) 100vw, 1192px\"\/><\/noscript><img decoding=\"async\" width=\"1192\" height=\"856\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-candor-social-media.jpg\" alt=\"Social media profile description\" class=\"lazyload wp-image-149852\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-candor-social-media.jpg 1192w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-candor-social-media-592x425.jpg 592w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-candor-social-media-768x552.jpg 768w\" data-sizes=\"(max-width: 1192px) 100vw, 1192px\"\/><\/figure>\n<p>Furthermore, this is an effective use of social media:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Tomorrow is the longest day of the year which means it\u2019s the perfect day to get out there and launch a coordinated 17 hour attack against the sun who\u2019s with\u00a0me<\/p>\n<p>\u2014 MoonPie (@MoonPie) <a href=\"https:\/\/twitter.com\/MoonPie\/status\/1539011646936469504?ref_src=twsrc%5Etfw\">June 20,\u00a02022<\/a><\/p><\/blockquote><\/div>\n<\/figure>\n<p>Advertising products also\u00a0works:\u00a0<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Ckely4kvoUh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Demonstrating value is something fans want to see from their favorite brands:\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p>Last but not least, one of the best ways to use social media for businesses\u2026 user-generated content:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1193\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-ugc-example.jpg\" alt=\"Example of user-generated content on social media\" class=\"wp-image-149854\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-ugc-example.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-ugc-example-680x406.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-ugc-example-768x458.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-ugc-example-1536x917.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1193\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-ugc-example.jpg\" alt=\"Example of user-generated content on social media\" class=\"lazyload wp-image-149854\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-ugc-example.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-ugc-example-680x406.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-ugc-example-768x458.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-ugc-example-1536x917.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><figcaption>Users\u2019 photos made with GoPro published on the company\u2019s Pinterest profile.<\/figcaption><\/figure>\n<h3>Pros and\u00a0cons<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1910\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-social-media.png\" alt=\"Pros and cons of social media\" class=\"wp-image-149856\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-social-media.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-social-media-401x425.png 401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-social-media-768x815.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-social-media-1448x1536.png 1448w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1910\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-social-media.png\" alt=\"Pros and cons of social media\" class=\"lazyload wp-image-149856\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-social-media.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-social-media-401x425.png 401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-social-media-768x815.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-social-media-1448x1536.png 1448w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p><strong>Learn more: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-twitter-marketing-strategy\/\"><em>Ahrefs\u2019 Twitter Marketing Strategy: Here\u2019s How We Do It<\/em><\/a><em>\u00a0<\/em><\/p>\n<p>This marketing channel allows you to distribute your content and ads in a video format.<\/p>\n<p>Does video marketing work? These stats seem to speak for themselves:<\/p>\n<ul>\n<li>70% of viewers bought from a brand after seeing it on YouTube (<a href=\"https:\/\/blog.google\/products\/ads\/new-ways-to-drive-action\/\">Google<\/a>).<\/li>\n<li>96% of people have watched an explainer video to learn more about a product or service (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>).<\/li>\n<\/ul>\n<p>Basically, video marketing is about two things:<\/p>\n<ul>\n<li><strong>Using video instead of text and images to engage with the audience<\/strong> \u2013 Video can make such a difference compared to other media that focusing on this kind of content has become a distinct type of marketing.\u00a0<\/li>\n<li><strong>Taking advantage of video-first platforms like YouTube and TikTok<\/strong> \u2013 These platforms have such a big audience that it makes sense for many brands to create videos just to be\u00a0there.\u00a0<\/li>\n<\/ul>\n<h3>Example\u00a0<\/h3>\n<p>The great thing about video is that platforms like YouTube have their own distribution mechanisms, which can bring your content to thousands of people for free (of course, you can boost that with some budget too).\u00a0<\/p>\n<p>We use this channel on a regular basis, and we\u2019ve even made a video on how to rank videos #1:\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Moreover, you can repurpose videos and create \u201cpackages\u201d\u2014like a full-blown Academy. It also works the other way around: start with a course and share it or parts of it on YouTube.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1095\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-yt-videos-repurposed-to-course.png\" alt=\"YouTube videos repurposed for an entire course\" class=\"wp-image-149858\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-yt-videos-repurposed-to-course.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-yt-videos-repurposed-to-course-680x372.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-yt-videos-repurposed-to-course-768x421.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-yt-videos-repurposed-to-course-1536x841.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1095\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-yt-videos-repurposed-to-course.png\" alt=\"YouTube videos repurposed for an entire course\" class=\"lazyload wp-image-149858\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-yt-videos-repurposed-to-course.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-yt-videos-repurposed-to-course-680x372.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-yt-videos-repurposed-to-course-768x421.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-yt-videos-repurposed-to-course-1536x841.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<h3>Pros and\u00a0cons<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1585\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-video-marketing.png\" alt=\"Pros and cons of video marketing\" class=\"wp-image-149859\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-video-marketing.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-video-marketing-483x425.png 483w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-video-marketing-768x676.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-video-marketing-1536x1353.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1585\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-video-marketing.png\" alt=\"Pros and cons of video marketing\" class=\"lazyload wp-image-149859\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-video-marketing.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-video-marketing-483x425.png 483w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-video-marketing-768x676.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-video-marketing-1536x1353.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/video-marketing\/\"><em>The Simple (But Complete) Guide to Video Marketing<\/em><\/a><em>\u00a0<\/em><\/p>\n<p>Advertising is about paying media outlets that have access to your audience to display your message near or instead of regular content.\u00a0<\/p>\n<p>Digital advertising is the same idea transplanted to the internet (aka paid traffic or paid\u00a0media).\u00a0<\/p>\n<p>Advertising is not dead. Although content marketing seems to be the perfect alternative, most B2B and B2C marketers use paid content distribution (<a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-statistics\/#:~:text=67%25)%20use%20paid%20content%20distribution%20channels%20(-,CMI,-).\">67%<\/a> and <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/01\/b2c-2022-research-r3-1.pdf\">78%<\/a>, respectively).\u00a0<\/p>\n<h3>Example\u00a0<\/h3>\n<p>Why pay for ads when there are free traffic channels like search and social media? Especially when ads have such a bad reputation?\u00a0<\/p>\n<p>It\u2019s all about the creative you use and the targeting.<\/p>\n<p>Some ads can be simply irresistible because they dominate the space, such as this \u201cStranger Things\u201d Ad:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1045\" height=\"1568\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-stranger-things-ad-on-building.jpg\" alt=\"&quot;Stranger Things&quot; ad on building\" class=\"wp-image-149861\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-stranger-things-ad-on-building.jpg 1045w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-stranger-things-ad-on-building-283x425.jpg 283w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-stranger-things-ad-on-building-768x1152.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-stranger-things-ad-on-building-1024x1536.jpg 1024w\" sizes=\"(max-width: 1045px) 100vw, 1045px\"\/><\/noscript><img decoding=\"async\" width=\"1045\" height=\"1568\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-stranger-things-ad-on-building.jpg\" alt=\"&quot;Stranger Things&quot; ad on building\" class=\"lazyload wp-image-149861\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-stranger-things-ad-on-building.jpg 1045w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-stranger-things-ad-on-building-283x425.jpg 283w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-stranger-things-ad-on-building-768x1152.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-stranger-things-ad-on-building-1024x1536.jpg 1024w\" data-sizes=\"(max-width: 1045px) 100vw, 1045px\"\/><figcaption>Source: <a href=\"https:\/\/www.netflix.com\/tudum\/articles\/empire-state-building-lights-stranger-things\">Netflix<\/a>.<\/figcaption><\/figure>\n<p>Some are genuinely entertaining, such as the <a href=\"https:\/\/adage.com\/SuperBowl2022Commercials\">Super Bowl half-time commercials<\/a>.\u00a0<\/p>\n<p>Some ads are just so well-targeted that it makes you wonder whether they\u2019re still\u00a0legal.\u00a0<\/p>\n<p>And unlike free traffic channels, you can simply outspend the competition instead of building authority, backlinks, or a following.\u00a0<\/p>\n<h3>Pros and\u00a0cons\u00a0<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1913\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-advertising.png\" alt=\"Pros and cons of advertising\" class=\"wp-image-149863\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-advertising.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-advertising-400x425.png 400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-advertising-768x816.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-advertising-1445x1536.png 1445w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1913\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-advertising.png\" alt=\"Pros and cons of advertising\" class=\"lazyload wp-image-149863\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-advertising.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-advertising-400x425.png 400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-advertising-768x816.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/13-advertising-1445x1536.png 1445w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>Email marketing lets you reach your prospects\u2019 mailboxes with messages that either prompt direct action or are aimed at creating a long-term relationship with the\u00a0brand.<\/p>\n<p>You can get a \u201cdirect line\u201d to your audience either by building an email list (e.g., with a newsletter) or sponsoring someone else\u2019s newsletter (a mix of advertising and email marketing).\u00a0<\/p>\n<p>Be prepared for what success looks like on this channel, though: The highest average industry click rate is 5.01% (hobbies), and the average for all industries is 2.62% (<a href=\"https:\/\/mailchimp.com\/en-gb\/resources\/email-marketing-benchmarks\/\">Mailchimp<\/a>).<\/p>\n<h3>Example\u00a0<\/h3>\n<p>Some brands use this channel only to \u201cseal the deal.\u201d They spend so much on brand awareness and product marketing elsewhere that all they need is a nudge sent directly to an inbox (my inbox, in this example).<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-vans-email-campaigns.png\" alt=\"Email marketing from Vans\" class=\"wp-image-149865\" width=\"506\" height=\"408\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-vans-email-campaigns.png 674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-vans-email-campaigns-527x425.png 527w\" sizes=\"(max-width: 506px) 100vw, 506px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-vans-email-campaigns.png\" alt=\"Email marketing from Vans\" class=\"lazyload wp-image-149865\" width=\"506\" height=\"408\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-vans-email-campaigns.png 674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/14-vans-email-campaigns-527x425.png 527w\" data-sizes=\"(max-width: 506px) 100vw, 506px\"\/><figcaption>We all have our favorite brands. They just need to email us from time to time to sell us stuff. No need to preach to the converted.<\/figcaption><\/figure>\n<p>Other brands will need more touch points and do more soft-selling beforehand.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1218\" height=\"646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-hustle-introduces-hubspot.png\" alt=\"Hustle introduces HubSpot in an email\" class=\"wp-image-149867\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-hustle-introduces-hubspot.png 1218w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-hustle-introduces-hubspot-680x361.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-hustle-introduces-hubspot-768x407.png 768w\" sizes=\"(max-width: 1218px) 100vw, 1218px\"\/><\/noscript><img decoding=\"async\" width=\"1218\" height=\"646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-hustle-introduces-hubspot.png\" alt=\"Hustle introduces HubSpot in an email\" class=\"lazyload wp-image-149867\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-hustle-introduces-hubspot.png 1218w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-hustle-introduces-hubspot-680x361.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/15-hustle-introduces-hubspot-768x407.png 768w\" data-sizes=\"(max-width: 1218px) 100vw, 1218px\"\/><\/figure>\n<h3>Pros and\u00a0cons<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1662\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-email-marketing.png\" alt=\"Pros and cons of email marketing\" class=\"wp-image-149869\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-email-marketing.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-email-marketing-460x425.png 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-email-marketing-768x709.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-email-marketing-1536x1418.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1662\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-email-marketing.png\" alt=\"Pros and cons of email marketing\" class=\"lazyload wp-image-149869\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-email-marketing.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-email-marketing-460x425.png 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-email-marketing-768x709.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/16-email-marketing-1536x1418.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/grow-email-list\/\"><em>8 Easy (But Effective) Ways to Grow Your Email\u00a0List<\/em><\/a><\/p>\n<p>Sponsorship as a marketing channel is about attracting prospects to your business through exposure to your brand in a sponsored material or\u00a0event.<\/p>\n<p>It\u2019s typically used for two kinds of goals: brand awareness and brand image (i.e., gaining customers\u2019 trust).\u00a0<\/p>\n<p>Sponsorship is all about visibility. But it works best if the cause\/person you fund is something\/someone that your target audience cares about, e.g., an event attended by your audience.\u00a0<\/p>\n<p>Is sponsorship a popular way to do marketing? If you look at it globally, <a href=\"https:\/\/www.statista.com\/statistics\/196864\/global-sponsorship-spending-since-2007\/\">the spending from 2007 to 2018<\/a> was on a steady rise.\u00a0<\/p>\n<p>Most probably, the stats are inflated by big brands sponsoring sports. But small and medium brands can engage in sponsorships too, e.g., niche magazines, industry events, or influential content creators.\u00a0<\/p>\n<h3>Example\u00a0<\/h3>\n<p>Sports would probably be just a pastime activity if it weren\u2019t for the sponsors.\u00a0<\/p>\n<p>Sports is also a great lesson about sponsorship. Watch an FC Barcelona game, and you\u2019ll see and hear \u201cSpotify\u201d thousands of times. The logo is literally on every player, and its home stadium\u2019s name starts with \u201cSpotify.\u201d\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"717\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-sport-sponsorship-example.png\" alt=\"Sports sponsorship example\" class=\"wp-image-149871\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-sport-sponsorship-example.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-sport-sponsorship-example-680x244.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-sport-sponsorship-example-768x275.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-sport-sponsorship-example-1536x551.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"717\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-sport-sponsorship-example.png\" alt=\"Sports sponsorship example\" class=\"lazyload wp-image-149871\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-sport-sponsorship-example.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-sport-sponsorship-example-680x244.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-sport-sponsorship-example-768x275.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/17-sport-sponsorship-example-1536x551.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<h3>Pros and\u00a0cons\u00a0<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1720\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-sponsorship.png\" alt=\"Pros and cons of sponsorship\" class=\"wp-image-149872\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-sponsorship.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-sponsorship-445x425.png 445w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-sponsorship-768x734.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-sponsorship-1536x1468.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1720\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-sponsorship.png\" alt=\"Pros and cons of sponsorship\" class=\"lazyload wp-image-149872\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-sponsorship.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-sponsorship-445x425.png 445w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-sponsorship-768x734.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/18-sponsorship-1536x1468.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>7. Conversational marketing\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Conversational marketing refers to engaging in real-time conversations with potential and current customers through live chats, chatbots, messaging apps, and social media.\u00a0<\/p>\n<p>This channel is supposed to be the answer to generic experiences typically offered on websites where users have to navigate through a set of pages to get information or service.\u00a0<\/p>\n<p>What\u2019s more, it seems to be quite effective:\u00a0<\/p>\n<ul>\n<li>79% of companies say that live chat has had positive results for customer loyalty, sales, and revenue (<a href=\"https:\/\/kayako.com\/live-chat-software\/statistics\/\">Kayako<\/a>).<\/li>\n<li>82% of companies that use AI conversational marketing solutions find them to be a valuable asset in their strategy (<a href=\"https:\/\/www.drift.com\/books-reports\/conversational-marketing-trends\/\">Drift<\/a>).\u00a0<\/li>\n<\/ul>\n<h3>Example\u00a0<\/h3>\n<p>The way brands usually use chatbots (aka virtual assistants) is\u00a0to:\u00a0<\/p>\n<ul>\n<li>Answer basic and frequent questions.<\/li>\n<li>Qualify leads.<\/li>\n<li>Schedule a meeting with an\u00a0agent.\u00a0<\/li>\n<li>Promote specific content.\u00a0<\/li>\n<\/ul>\n<p>Just like <a href=\"https:\/\/www.drift.com\/\">Drift<\/a> does:\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-chatbot-example.png\" alt=\"Chatbot example\" class=\"wp-image-149874\" width=\"543\" height=\"837\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-chatbot-example.png 724w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-chatbot-example-276x425.png 276w\" sizes=\"(max-width: 543px) 100vw, 543px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-chatbot-example.png\" alt=\"Chatbot example\" class=\"lazyload wp-image-149874\" width=\"543\" height=\"837\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-chatbot-example.png 724w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/19-chatbot-example-276x425.png 276w\" data-sizes=\"(max-width: 543px) 100vw, 543px\"\/><\/figure>\n<p>Anything beyond that is beyond the capabilities of automation for now. However, solutions like <a href=\"https:\/\/getzowie.com\/\">Zowie<\/a> claim their chatbots are ready to sell things to humans.\u00a0<\/p>\n<h3>Pros and\u00a0cons<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1915\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-conversational-marketing.png\" alt=\"Pros and cons of conversational marketing\" class=\"wp-image-149876\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-conversational-marketing.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-conversational-marketing-399x425.png 399w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-conversational-marketing-768x817.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-conversational-marketing-1444x1536.png 1444w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1915\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-conversational-marketing.png\" alt=\"Pros and cons of conversational marketing\" class=\"lazyload wp-image-149876\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-conversational-marketing.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-conversational-marketing-399x425.png 399w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-conversational-marketing-768x817.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/20-conversational-marketing-1444x1536.png 1444w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>Word-of-mouth marketing (WoMM) is the process of influencing and encouraging natural discussions about a product, service, or company.<\/p>\n<p>In other words, it\u2019s about giving people a reason to\u00a0talk.<\/p>\n<p>Is word of mouth effective?\u00a0<\/p>\n<p>Well, it\u2019s probably one of the most effective marketing channels because people tend to trust other people more than brands. According to a study by <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">BrightLocal<\/a>, 91% of people regularly or occasionally read online reviews, and 84% trust online reviews as much as a personal recommendation.<\/p>\n<h3>Example\u00a0<\/h3>\n<p>WoM is so powerful it can get a company off the ground and help it grow throughout the\u00a0years.\u00a0<\/p>\n<p>We should know. Ahrefs started over 10 years ago with 0 marketing budget and no marketing personnel. What got us <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/2-ways-to-get-to-%24100m-in-arr-tim-soulo-cmo-ahrefs\/id1604632853?i=1000548951055\">where we are today<\/a> was largely thanks to WoM: recommendations from users and positive reviews.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/21-seo-industry-poll.png\" alt=\"SEO industry poll\" class=\"wp-image-149878\" width=\"516\" height=\"566\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/21-seo-industry-poll.png 860w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/21-seo-industry-poll-387x425.png 387w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/21-seo-industry-poll-768x843.png 768w\" sizes=\"(max-width: 516px) 100vw, 516px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/21-seo-industry-poll.png\" alt=\"SEO industry poll\" class=\"lazyload wp-image-149878\" width=\"516\" height=\"566\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/21-seo-industry-poll.png 860w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/21-seo-industry-poll-387x425.png 387w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/21-seo-industry-poll-768x843.png 768w\" data-sizes=\"(max-width: 516px) 100vw, 516px\"\/><figcaption>One of the industry polls on SEO\u00a0tools.<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1512\" height=\"888\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/22-word-of-mouth-example.jpg\" alt=\"Word of mouth example\" class=\"wp-image-149880\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/22-word-of-mouth-example.jpg 1512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/22-word-of-mouth-example-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/22-word-of-mouth-example-768x451.jpg 768w\" sizes=\"(max-width: 1512px) 100vw, 1512px\"\/><\/noscript><img decoding=\"async\" width=\"1512\" height=\"888\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/22-word-of-mouth-example.jpg\" alt=\"Word of mouth example\" class=\"lazyload wp-image-149880\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/22-word-of-mouth-example.jpg 1512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/22-word-of-mouth-example-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/22-word-of-mouth-example-768x451.jpg 768w\" data-sizes=\"(max-width: 1512px) 100vw, 1512px\"\/><figcaption>This person subscribed to Ahrefs because their\u00a0friends spread the\u00a0word. Thank you, friends.\u00a0\ud83d\ude42<\/figcaption><\/figure>\n<h3>Pros and\u00a0cons<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-word-of-mouth.png\" alt=\"Pros and cons of word of mouth\" class=\"wp-image-149882\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-word-of-mouth.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-word-of-mouth-520x425.png 520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-word-of-mouth-768x628.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-word-of-mouth-1536x1256.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-word-of-mouth.png\" alt=\"Pros and cons of word of mouth\" class=\"lazyload wp-image-149882\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-word-of-mouth.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-word-of-mouth-520x425.png 520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-word-of-mouth-768x628.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/23-word-of-mouth-1536x1256.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/word-of-mouth-marketing\/\"><em>Word-of-Mouth Marketing: A Simple Tried &amp; Tested Guide<\/em><\/a><em>\u00a0<\/em><\/p>\n<p>Podcasting allows brands to reach people interested in a given topic by producing, being featured in, or sponsoring pre-recorded audio.\u00a0<\/p>\n<p>Podcasts seem to be a growing channel in terms of audience and ad\u00a0spend:<\/p>\n<ul>\n<li>Podcast ad spending in the U.S. is expected to reach $2.2 billion in 2023, a 27% increase from 2022 (<a href=\"https:\/\/www.statista.com\/statistics\/610071\/podcast-ad-spending-us\/\">Statista<\/a>).<\/li>\n<li>There are more than <a href=\"https:\/\/nealschaffer.com\/podcast-statistics\/\">850,000 active podcasts<\/a> today.\u00a0<\/li>\n<\/ul>\n<h3>Example\u00a0<\/h3>\n<p>Let\u2019s take a quick look at three ways brands use podcasts today.\u00a0<\/p>\n<p><strong>The first,<\/strong> and probably the most popular way, is being interviewed on a podcast or co-hosting one. The brand and\/or the product gets to be featured in a natural way throughout the conversation.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1996\" height=\"1198\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-brands-in-podcasts-1.jpg\" alt=\"Brand in a podcast\" class=\"wp-image-149884\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-brands-in-podcasts-1.jpg 1996w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-brands-in-podcasts-1-680x408.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-brands-in-podcasts-1-768x461.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-brands-in-podcasts-1-1536x922.jpg 1536w\" sizes=\"(max-width: 1996px) 100vw, 1996px\"\/><\/noscript><img decoding=\"async\" width=\"1996\" height=\"1198\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-brands-in-podcasts-1.jpg\" alt=\"Brand in a podcast\" class=\"lazyload wp-image-149884\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-brands-in-podcasts-1.jpg 1996w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-brands-in-podcasts-1-680x408.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-brands-in-podcasts-1-768x461.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/24-brands-in-podcasts-1-1536x922.jpg 1536w\" data-sizes=\"(max-width: 1996px) 100vw, 1996px\"\/><\/figure>\n<p><strong>The second way,<\/strong> and also a very popular option, is to sponsor a podcast. The audience gets acquainted with the brand through advertisements inside the podcast and\/or brand identification near the content (like in the example below).<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1428\" height=\"706\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/25-brands-in-podcasts-2.jpg\" alt=\"Brand in a podcast\" class=\"wp-image-149886\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/25-brands-in-podcasts-2.jpg 1428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/25-brands-in-podcasts-2-680x336.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/25-brands-in-podcasts-2-768x380.jpg 768w\" sizes=\"(max-width: 1428px) 100vw, 1428px\"\/><\/noscript><img decoding=\"async\" width=\"1428\" height=\"706\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/25-brands-in-podcasts-2.jpg\" alt=\"Brand in a podcast\" class=\"lazyload wp-image-149886\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/25-brands-in-podcasts-2.jpg 1428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/25-brands-in-podcasts-2-680x336.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/25-brands-in-podcasts-2-768x380.jpg 768w\" data-sizes=\"(max-width: 1428px) 100vw, 1428px\"\/><\/figure>\n<p>The last way a brand becomes engaged in podcasts is by creating its own series. Products are rarely featured; the focus is on memorable experiences delivered through carefully targeted content. This way, the brand can earn positive associations, differentiate, and give their audience a reason to come back to the website on a regular basis.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1576\" height=\"842\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-brands-in-podcasts-3.jpg\" alt=\"Brand in a podcast\" class=\"wp-image-149888\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-brands-in-podcasts-3.jpg 1576w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-brands-in-podcasts-3-680x363.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-brands-in-podcasts-3-768x410.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-brands-in-podcasts-3-1536x821.jpg 1536w\" sizes=\"(max-width: 1576px) 100vw, 1576px\"\/><\/noscript><img decoding=\"async\" width=\"1576\" height=\"842\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-brands-in-podcasts-3.jpg\" alt=\"Brand in a podcast\" class=\"lazyload wp-image-149888\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-brands-in-podcasts-3.jpg 1576w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-brands-in-podcasts-3-680x363.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-brands-in-podcasts-3-768x410.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/26-brands-in-podcasts-3-1536x821.jpg 1536w\" data-sizes=\"(max-width: 1576px) 100vw, 1576px\"\/><\/figure>\n<h3>Pros and\u00a0cons<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1941\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-podcasts.png\" alt=\"Pros and cons of podcasts\" class=\"wp-image-149890\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-podcasts.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-podcasts-394x425.png 394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-podcasts-768x828.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-podcasts-1424x1536.png 1424w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1941\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-podcasts.png\" alt=\"Pros and cons of podcasts\" class=\"lazyload wp-image-149890\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-podcasts.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-podcasts-394x425.png 394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-podcasts-768x828.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/27-podcasts-1424x1536.png 1424w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>Whereas other marketing channels are used to <em>communicate<\/em> with the audience, events are more about <em>meeting<\/em> with the audience.\u00a0<\/p>\n<p>Event marketing can be done online and offline but also in a hybrid model. However, in-person events allow for evoking stronger emotions and more convenient networking.\u00a0<\/p>\n<p>But can you rely on the in-person formula only? Probably not. Half of marketers and advertisers predict all future events will have a virtual dimension (<a href=\"https:\/\/www.marketingcharts.com\/cross-media-and-traditional\/trade-shows-and-events-traditional-and-cross-channel-113634\">MarketingCharts<\/a>).<\/p>\n<h3>Example\u00a0<\/h3>\n<p>There are a few different types of events used in marketing. They can differ quite substantially.\u00a0<\/p>\n<p><strong>Trade shows. <\/strong>Organized around products and technologies. Usually business-oriented, with the goal of networking and generating leads.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1932\" height=\"1282\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-formnext-event-marketing.jpg\" alt=\"Formnext, example of event marketing\" class=\"wp-image-149892\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-formnext-event-marketing.jpg 1932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-formnext-event-marketing-640x425.jpg 640w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-formnext-event-marketing-768x510.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-formnext-event-marketing-1536x1019.jpg 1536w\" sizes=\"(max-width: 1932px) 100vw, 1932px\"\/><\/noscript><img decoding=\"async\" width=\"1932\" height=\"1282\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-formnext-event-marketing.jpg\" alt=\"Formnext, example of event marketing\" class=\"lazyload wp-image-149892\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-formnext-event-marketing.jpg 1932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-formnext-event-marketing-640x425.jpg 640w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-formnext-event-marketing-768x510.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/28-formnext-event-marketing-1536x1019.jpg 1536w\" data-sizes=\"(max-width: 1932px) 100vw, 1932px\"\/><figcaption>Formnext, an additive\u00a0manufacturing trade show. Business, business, business.<\/figcaption><\/figure>\n<p><strong>Conferences.<\/strong> Organized around ideas or technologies. The focus is on exchanging knowledge, entertainment, and networking. Often have a laid-back atmosphere with a mixed agenda. They are the most \u201copen\u201d of all\u00a0types.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1249\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-inbound-2022-event-marketing.png\" alt=\"Inbound 2022, event marketing example\" class=\"wp-image-149894\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-inbound-2022-event-marketing.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-inbound-2022-event-marketing-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-inbound-2022-event-marketing-768x480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-inbound-2022-event-marketing-1536x960.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1249\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-inbound-2022-event-marketing.png\" alt=\"Inbound 2022, event marketing example\" class=\"lazyload wp-image-149894\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-inbound-2022-event-marketing.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-inbound-2022-event-marketing-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-inbound-2022-event-marketing-768x480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/29-inbound-2022-event-marketing-1536x960.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><figcaption>HubSpot\u2019s Inbound landing page. Learn, meet friends, eat well. Like in\u00a0life.<\/figcaption><\/figure>\n<p><strong>Seminars and workshops.<\/strong> Focused on exchanging ideas and experiences. Usually smaller in size and organized for a small number of people.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1125\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-seo-workshop-event-marketing.png\" alt=\"SEO workshop at Digisemestr\" class=\"wp-image-149896\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-seo-workshop-event-marketing.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-seo-workshop-event-marketing-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-seo-workshop-event-marketing-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-seo-workshop-event-marketing-1536x864.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1125\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-seo-workshop-event-marketing.png\" alt=\"SEO workshop at Digisemestr\" class=\"lazyload wp-image-149896\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-seo-workshop-event-marketing.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-seo-workshop-event-marketing-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-seo-workshop-event-marketing-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/30-seo-workshop-event-marketing-1536x864.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><figcaption>My colleague, Michal Pec\u00e1nek, running a workshop on SEO for students of Digisemestr.<\/figcaption><\/figure>\n<h3>Pros and\u00a0cons<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1800\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-events.png\" alt=\"Pros and cons of events\" class=\"wp-image-149898\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-events.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-events-425x425.png 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-events-768x768.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-events-1536x1536.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1800\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-events.png\" alt=\"Pros and cons of events\" class=\"lazyload wp-image-149898\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-events.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-events-425x425.png 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-events-768x768.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/31-events-1536x1536.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/seo-for-events\/\"><em>A Simple SEO Guide for Successful Event Marketing<\/em><\/a><em>\u00a0<\/em><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>11. Affiliate marketing\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Affiliate marketing is where people promote another company\u2019s product or service in return for a commission on generated sales.<\/p>\n<p>The party promoting the product is called the affiliate, and the brand delivering the product is the merchant. Often, there is also a middleman connecting the parties called the <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing-programs\/\">network or program<\/a> (e.g., ShareASale or GiddyUp).<\/p>\n<p>A commission is typically a percentage of the sale price but can occasionally be a fixed amount.\u00a0<\/p>\n<p>All those fractional commissions and percentages add up to a huge business. According to <a href=\"https:\/\/www.statista.com\/statistics\/693438\/affiliate-marketing-spending\/\">Statista<\/a>, business spending on affiliate marketing will hit $8.2 billion in the U.S. by\u00a02022.<\/p>\n<h3>Example\u00a0<\/h3>\n<p><a href=\"https:\/\/www.musicianonamission.com\/home-studio-setup\/\">This article<\/a> by Musician on a Mission lists eight studio setup essentials and links to products using affiliate links.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1492\" height=\"510\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/32-example-of-affiliate-link.png\" alt=\"Example of affiliate link\" class=\"wp-image-149900\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/32-example-of-affiliate-link.png 1492w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/32-example-of-affiliate-link-680x232.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/32-example-of-affiliate-link-768x263.png 768w\" sizes=\"(max-width: 1492px) 100vw, 1492px\"\/><\/noscript><img decoding=\"async\" width=\"1492\" height=\"510\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/32-example-of-affiliate-link.png\" alt=\"Example of affiliate link\" class=\"lazyload wp-image-149900\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/32-example-of-affiliate-link.png 1492w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/32-example-of-affiliate-link-680x232.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/32-example-of-affiliate-link-768x263.png 768w\" data-sizes=\"(max-width: 1492px) 100vw, 1492px\"\/><figcaption>The highlighted\u00a0link is an affiliate link.<\/figcaption><\/figure>\n<p>Products mentioned in this one article alone can get a part of that over 10,000 organic traffic (and other traffic sources too).\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1755\" height=\"506\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-affiliate-marketing-organic-traffic.png\" alt=\"Organic traffic to an article with affiliate links\" class=\"wp-image-149902\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-affiliate-marketing-organic-traffic.png 1755w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-affiliate-marketing-organic-traffic-680x196.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-affiliate-marketing-organic-traffic-768x221.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-affiliate-marketing-organic-traffic-1536x443.png 1536w\" sizes=\"(max-width: 1755px) 100vw, 1755px\"\/><\/noscript><img decoding=\"async\" width=\"1755\" height=\"506\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-affiliate-marketing-organic-traffic.png\" alt=\"Organic traffic to an article with affiliate links\" class=\"lazyload wp-image-149902\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-affiliate-marketing-organic-traffic.png 1755w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-affiliate-marketing-organic-traffic-680x196.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-affiliate-marketing-organic-traffic-768x221.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/33-affiliate-marketing-organic-traffic-1536x443.png 1536w\" data-sizes=\"(max-width: 1755px) 100vw, 1755px\"\/><\/figure>\n<p>At its best, affiliate marketing is a win-win for all parties involved, including consumers. Affiliates earn commissions on their work testing products (sometimes) and putting up the content, merchants get exposure to qualified audiences via trusted partners, and consumers don\u2019t need to spend much time researching products on their\u00a0own.\u00a0<\/p>\n<h3>Pros and\u00a0cons<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"2108\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-affiliate-marketing.png\" alt=\"Pros and cons of affiliate marketing\" class=\"wp-image-149904\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-affiliate-marketing.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-affiliate-marketing-363x425.png 363w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-affiliate-marketing-768x899.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-affiliate-marketing-1312x1536.png 1312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-affiliate-marketing-1749x2048.png 1749w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"2108\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-affiliate-marketing.png\" alt=\"Pros and cons of affiliate marketing\" class=\"lazyload wp-image-149904\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-affiliate-marketing.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-affiliate-marketing-363x425.png 363w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-affiliate-marketing-768x899.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-affiliate-marketing-1312x1536.png 1312w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/34-affiliate-marketing-1749x2048.png 1749w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>Frequently asked questions about marketing channels.\u00a0<\/p>\n<h3>Why are channels important in marketing?\u00a0<\/h3>\n<p>Because every brand needs a way to reach out to its target audience and attract customers. Marketing channels simply connect brands to people who might need their products or services.\u00a0<\/p>\n<h3>What is the best marketing channel?<\/h3>\n<p>It\u2019s very unlikely and definitely not optimal to use one marketing channel. Brands usually try to be present in as many channels as possible, as this increases reach and convenience to customers.<\/p>\n<p>That said, it\u2019s common to focus on one channel or a small set of channels. For example, at Ahrefs, we focus on organic search and video marketing because those channels can serve the entire <a href=\"https:\/\/ahrefs.com\/blog\/marketing-funnels\/\">marketing funnel<\/a>. This has proven to be an effective way to reach out to our audience.\u00a0<\/p>\n<h3>How to choose marketing channels?\u00a0<\/h3>\n<p>Do some <a href=\"https:\/\/ahrefs.com\/blog\/market-research\/\">market research<\/a> and identify places where your audience hangs out and what channels your competition is using. Then start using those channels to test out what works for you and what doesn\u2019t, and then iterate on your findings.\u00a0<\/p>\n<h3>What\u2019s the difference between multichannel and omnichannel marketing?\u00a0<\/h3>\n<p>Omnichannel marketing is about using all available channels to attract and serve customers, providing a seamless experience. For example, Ikea allows you to purchase products in stores, online, through an app, by phone, etc.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1199\" height=\"1600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-omnichannel-marketing-in-nutshell.jpg\" alt=\"Omnichannel marketing in a nutshell\" class=\"wp-image-149905\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-omnichannel-marketing-in-nutshell.jpg 1199w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-omnichannel-marketing-in-nutshell-318x425.jpg 318w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-omnichannel-marketing-in-nutshell-768x1025.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-omnichannel-marketing-in-nutshell-1151x1536.jpg 1151w\" sizes=\"(max-width: 1199px) 100vw, 1199px\"\/><\/noscript><img decoding=\"async\" width=\"1199\" height=\"1600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-omnichannel-marketing-in-nutshell.jpg\" alt=\"Omnichannel marketing in a nutshell\" class=\"lazyload wp-image-149905\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-omnichannel-marketing-in-nutshell.jpg 1199w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-omnichannel-marketing-in-nutshell-318x425.jpg 318w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-omnichannel-marketing-in-nutshell-768x1025.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/35-omnichannel-marketing-in-nutshell-1151x1536.jpg 1151w\" data-sizes=\"(max-width: 1199px) 100vw, 1199px\"\/><\/figure>\n<p>Whereas in multichannel marketing, multiple channels are utilized. However, <em>not all<\/em> of them are utilized or integrated. For example, I bought a wardrobe online recently, and the shop sent me text messages about the status of the order. But I couldn\u2019t use the same channel to respond (and warn that it was about to send me the same product twice).\u00a0<\/p>\n<h3>How are marketing channels different in B2B than in\u00a0B2C?<\/h3>\n<p>B2B and B2C brands invest in the same channels (according to <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">HubSpot<\/a>). However, the way they use the channels may differ.\u00a0<\/p>\n<p>B2C brands usually use these channels to offer entertainment and directly impact sales. B2B brands focus more on educating prospects and forming long-lasting relations.\u00a0<\/p>\n<p>These types of brands may also find some types of content or platforms more suitable for them. For example, B2C brands typically don\u2019t publish case studies, and B2B brands find LinkedIn more effective.\u00a0<\/p>\n<h3>What\u2019s the difference between marketing channels and distribution channels?<\/h3>\n<p>Distribution channels are the means by which products or services are <em>being made available<\/em> to a consumer (e.g., directly via a brand\u2019s website or through resellers), whereas marketing channels are the means by which products and services are being <em>communicated<\/em> to the consumer.\u00a0<\/p>\n<h2>Final thoughts\u00a0<\/h2>\n<p>Multichannel marketing and omnichannel marketing seem to be the way to go these days. More channels mean more convenience for your customers, more prospects reached, and more ROI for your company.<\/p>\n<p>But to make the best use of your channels, it\u2019s a good idea to keep your brand\u2019s messaging consistent across all media; marketers call it <a href=\"https:\/\/ahrefs.com\/blog\/imc\/\">integrated marketing communications<\/a>.\u00a0<\/p>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/marketing-channels\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing channels are tools and platforms that brands use to communicate with their audience. If we squeezed the idea of marketing channels into a single picture, it\u2019ll look something like\u00a0this: Businesses use different means (content, messages, ads) to reach their audience in places where they hang out (e.g., social media, Google Search) or reach them [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=1952"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/1953"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=1952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=1952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=1952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}