{"id":1954,"date":"2022-12-03T13:28:04","date_gmt":"2022-12-03T13:28:04","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2022\/12\/03\/link-building-for-seo-the-beginners-guide\/"},"modified":"2022-12-03T13:28:04","modified_gmt":"2022-12-03T13:28:04","slug":"link-building-for-seo-the-beginners-guide","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/link-building-for-seo-the-beginners-guide\/","title":{"rendered":"Link Building for SEO: The Beginner\u2019s Guide"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h3>What is link building?<\/h3>\n<p>Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the \u201cauthority\u201d of your pages in the eyes of Google so that these pages rank higher and bring more search traffic.<\/p>\n<h3>Why is link building important?<\/h3>\n<p><a href=\"https:\/\/searchengineland.com\/now-know-googles-top-three-search-ranking-factors-245882\">According to Google\u2019s Andrey Lipattsev<\/a>, links are one of the three major ranking factors in Google. So if you want your website\u2019s pages to rank high in search, you will almost certainly need\u00a0links.<\/p>\n<p>Google and other search engines look at links from other sites as \u201cvotes.\u201d These votes help them identify which page on a given topic (out of thousands of similar ones) deserves to rank at the very top of the search results.<\/p>\n<p>Thus, as a general rule, pages with more backlinks tend to rank higher in search results.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1800\" height=\"1740\" data-lazy-type=\"image\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-backlinks-help-pages-rank-higher.png\" alt=\"Backlinks help pages rank higher in Google's search results\" class=\"lazy lazy-hidden wp-image-149616\" srcset=\"\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><noscript><img decoding=\"async\" width=\"1800\" height=\"1740\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-backlinks-help-pages-rank-higher.png\" alt=\"Backlinks help pages rank higher in Google's search results\" class=\"wp-image-149616\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-backlinks-help-pages-rank-higher.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-backlinks-help-pages-rank-higher-440x425.png 440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-backlinks-help-pages-rank-higher-768x742.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/1-backlinks-help-pages-rank-higher-1536x1485.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><\/figure>\n<h3>Links aren\u2019t the answer to everything<\/h3>\n<p>Links are incredibly important for ranking well. And it is quite rare that you will outrank pages that have a lot of strong links\u2014unless you get just as many. And yet, links aren\u2019t the only factor that Google uses to rank\u00a0pages.<\/p>\n<p>So if you build lots of links to your page and it still ranks poorly, look into other ranking factors that might prevent you from ranking well.<\/p>\n<p>Conceptually, most link building tactics and strategies fall into one of the following four buckets:<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1800\" height=\"548\" data-lazy-type=\"image\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-link-building-buckets.png\" alt=\"Four buckets of link building strategies\" class=\"lazy lazy-hidden wp-image-149617\" srcset=\"\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><noscript><img decoding=\"async\" width=\"1800\" height=\"548\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-link-building-buckets.png\" alt=\"Four buckets of link building strategies\" class=\"wp-image-149617\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-link-building-buckets.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-link-building-buckets-680x207.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-link-building-buckets-768x234.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/2-link-building-buckets-1536x468.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><\/figure>\n<h3>1. Adding links<\/h3>\n<p>If you can go to a website that doesn\u2019t belong to you and manually place your link there, that\u2019s called \u201cadding\u201d a link. The most common tactics that fit into this category are:<\/p>\n<ul>\n<li>Business directory submissions.<\/li>\n<li>Social profile creation.<\/li>\n<li>Blog commenting.<\/li>\n<li>Posting to forums, communities, and Q&amp;A\u00a0sites.<\/li>\n<li>Creating job search listings.<\/li>\n<\/ul>\n<p>Building links via those tactics is very easy to do. And for that exact reason, such links tend to have very low value in the eyes of Google. In some cases, they may even be flagged as\u00a0spam.<\/p>\n<p>Other than that, these kinds of links barely give you any competitive advantage. If you can go to a website and manually place your link there, nothing stops your competitors from doing the\u00a0same.<\/p>\n<p>However, you shouldn\u2019t ignore this group of link building tactics entirely. Each of them can actually be quite beneficial for your online business for reasons other than\u00a0SEO.<\/p>\n<p>Let me elaborate with a couple of quick examples:<\/p>\n<ul>\n<li><strong>Business directories<\/strong> \u2013 If you\u2019re doing SEO for a restaurant website, you should definitely list it in three to five major directory sites like Yelp, Tripadvisor, Allmenus, Grubhub, etc. Those links won\u2019t be particularly strong ones, but you might get some actual customers from\u00a0them.<\/li>\n<li><strong>Industry forums <\/strong>\u2013 If you know some active forums or communities where your target audience is hanging out, you should definitely be active there too. But merely spamming your links without trying to add value to conversations will quickly get you banned from these places.<\/li>\n<\/ul>\n<p>As you can tell, each of these strategies can be quite meaningful. But if someone offers you to do any of the above at scale (i.e., register your site at a hundred business directories or create a hundred social media profiles)\u2014stay away from that. These kinds of \u201chacks\u201d are a waste of money at best and might even get your website penalized at\u00a0worst.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> While looking for more ways to \u201cadd\u201d links to other websites, you might come across tactics that mention \u201cweb 2.0s\u201d and \u201cbookmarking sites.\u201d Those things used to work some 15 years ago, but you shouldn\u2019t waste your time on them\u00a0today.<\/p><\/div>\n<h3>2. Asking for\u00a0links<\/h3>\n<p>As the name suggests, this is when you reach out to the owner of the website you want a link from and give them a compelling reason to link to\u00a0you.<\/p>\n<p>That \u201ccompelling reason\u201d is an absolutely essential success factor. The people you reach out to don\u2019t care about you and your website (unless you\u2019re some sort of celebrity) and, thus, they have zero incentive to promote you or your\u00a0work.<\/p>\n<p>So before you ask them to link to you, ask yourself: <em>\u201cWhat\u2019s in it for\u00a0THEM?\u201d<\/em><\/p>\n<p>Here are some of the link building tactics and strategies that fall into this category, along with a briefly defined \u201ccompelling reason\u201d that they\u2019re based\u00a0off:<\/p>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\"><strong>Guest blogging<\/strong><\/a> \u2013 Create useful content for their website.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/skyscraper-technique\/\"><strong>Skyscraper technique<\/strong><\/a> \u2013 Show them a better resource than the one they\u2019re linking to.<\/li>\n<li><strong>Link inserts <\/strong>\u2013 Show them a resource with more information on something they\u2019ve briefly mentioned.<\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/link-building-guide\/ego-bait-content\/\"><strong>Ego bait<\/strong><\/a> \u2013 Mention them or their work in your own content in a positive light.<\/li>\n<li><a href=\"https:\/\/www.matthewwoodward.co.uk\/seo\/link-building\/testimonial-link-building\/\"><strong>Testimonials<\/strong><\/a><strong> and case studies <\/strong>\u2013 Give positive feedback about their product or service.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/reciprocal-links\/\"><strong>Link exchanges<\/strong><\/a> \u2013 Offer to link back to them if they agree to link to\u00a0you.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/resource-page-link-building\/\"><strong>Resource page link building<\/strong><\/a> \u2013 Show them a good resource that fits their existing list.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/broken-link-building\/\"><strong>Broken link building<\/strong><\/a> \u2013 Help them fix a \u201cdead\u201d link on their page by providing a replacement.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/build-links-with-images\/\"><strong>Image link building<\/strong><\/a> \u2013 Ask to get credit for using your\u00a0image.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/unlinked-mentions\/\"><strong>Unlinked mentions<\/strong><\/a> \u2013 Ask to make the mention of your brand \u201cclickable.\u201d<\/li>\n<li><a href=\"https:\/\/www.siegemedia.com\/marketing\/advanced-link-reclamation\"><strong>Link moves<\/strong><\/a> \u2013 Ask to make changes to an existing link pointing at your website.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/haro-link-building\/\"><strong>HARO<\/strong><\/a><strong> and journalist requests <\/strong>\u2013 Give an \u201cexpert quote\u201d for their article.<\/li>\n<li><a href=\"https:\/\/moz.com\/blog\/easiest-pr-focused-link-building-tip\"><strong>PR<\/strong><\/a> \u2013 Give them a killer story to\u00a0cover.<\/li>\n<\/ul>\n<p>These strategies seem to make quite some sense, right? But as soon as you send your first email request, you\u2019re likely to face the harsh reality\u2014your \u201ccompelling reason\u201d isn\u2019t compelling enough:<\/p>\n<ul>\n<li>Your guest post isn\u2019t good enough.<\/li>\n<li>Your resource isn\u2019t worthy of a mention.<\/li>\n<li>Your \u201cskyscraper\u201d isn\u2019t as \u201ctall\u201d as you thought it\u00a0was.<\/li>\n<\/ul>\n<p>The truth is it is incredibly hard to <a href=\"https:\/\/ahrefs.com\/blog\/email-outreach\/\">persuade random website owners to link to you<\/a>. Either you have a one-of-a-kind outstanding resource that will genuinely impress them, or you\u2019re well known in your field and they will be happy to fix you a link as a\u00a0favor.<\/p>\n<p>If it\u2019s none of the two, you better handle rejection well. Because for every 100 emails, 98 will either not reply or say \u201cno.\u201d\u00a0<\/p>\n<p>And that is exactly the reason why many SEOs started looking for ways to make it worthwhile for the other party and offer something in return for a link, such\u00a0as:<\/p>\n<ul>\n<li>A shoutout on social media.<\/li>\n<li>An email newsletter blast.<\/li>\n<li>Free access to a premium product or service.<\/li>\n<li>A link in exchange.<\/li>\n<li>Money.<\/li>\n<\/ul>\n<p>But offering these kinds of \u201cextras\u201d gets them into the gray area of what is considered a \u201clink scheme,\u201d <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/link-schemes\">according to Google\u2019s guidelines.<\/a><\/p>\n<p>So there you have it. The candid ways of asking for links have a rather low success rate. But as soon as you try to \u201csweeten the deal,\u201d you\u2019re entering Google\u2019s minefield.<\/p>\n<p>At this point, it may seem that I\u2019m dissuading you from using tactics and strategies listed in this group. I\u2019m not. I\u2019m merely suggesting that you ensure your content is outstanding before reaching out to hundreds of people.<\/p>\n<h3>3. Buying links<\/h3>\n<p>Let\u2019s get this straight from the get-go:\u00a0<\/p>\n<p><strong>We don\u2019t recommend that you buy links!<\/strong>\u00a0<\/p>\n<p>If you don\u2019t have lots of experience with it, you\u2019re likely to waste lots of money on <a href=\"https:\/\/ahrefs.com\/blog\/bad-links\/\">useless links<\/a> that will have zero impact on your rankings. Or even get your website penalized.<\/p>\n<p>However, we will be putting you at a disadvantage if we don\u2019t disclose the fact that many people in the SEO industry do \u201cbuy\u201d links in all sorts of ways and manage to get away with\u00a0it.<\/p>\n<p>So if you\u2019re willing to risk the well-being of your website and buy links, please look for advice on doing that \u201csafely\u201d elsewhere\u2014because here at Ahrefs, we don\u2019t teach\u00a0that.<\/p>\n<h3>4. Earning links<\/h3>\n<p>You \u201cearn\u201d links when other people link to the pages on your website without you having to ask them to do so. This obviously doesn\u2019t happen unless you have something truly outstanding that other website owners will genuinely want to mention on their websites.<\/p>\n<p>But people can\u2019t link to things that they don\u2019t know exist. So no matter how awesome your page is, you\u2019ll need to invest in promoting it. And the more people see your page, the higher the chance that some of them will end up linking to\u00a0it.<\/p>\n<p>Later in this chapter, I\u2019m going to share some tactics and strategies that will help you both create \u201clink-worthy\u201d content and promote it to relevant audiences who might end up linking to\u00a0it.<\/p>\n<h3>Bonus: Preserving links<\/h3>\n<p>Technically, preserving your hard-earned links does not really fall under the definition of \u201clink building.\u201d But when you lose an important backlink, the \u201cvote\u201d that it was sending to Google <a href=\"https:\/\/www.reddit.com\/r\/TechSEO\/comments\/ao3fmk\/comment\/efygsbz\/\">is also lost.<\/a> So it is fairly important to preserve your hard-earned links.<\/p>\n<p>There are two simple ways to do\u00a0it:<\/p>\n<ol>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/fix-broken-links\/\">Fixing 404 pages<\/a> that have quality backlinks<\/li>\n<li>Monitoring your lost backlinks and reaching out to a website owner when an important link goes missing (also known as \u201c<a href=\"https:\/\/ahrefs.com\/blog\/link-reclamation\/\">link reclamation<\/a>\u201d)<\/li>\n<\/ol>\n<p>Both of these things are easy to do with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. The <strong>Best by links<\/strong> report will help you find the 404 pages with links. While the <strong>Backlinks<\/strong> report has a handy \u201cLost\u201d filter, which will show you all links that were recently lost.<\/p>\n<p>One important caveat, though. You don\u2019t need to bother about every single link that goes missing. You just need to preserve the most important ones. And that is exactly what we\u2019re going to talk about\u00a0next.<\/p>\n<p>Nobody knows for sure how exactly Google measures the value of each link. But there are some general concepts of evaluating links that the SEO community believes to be\u00a0true:<\/p>\n<ul>\n<li>Authority<\/li>\n<li>Relevance<\/li>\n<li>Anchor text<\/li>\n<li>Nofollow vs. follow<\/li>\n<li>Placement<\/li>\n<li>Destination<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1800\" height=\"1857\" data-lazy-type=\"image\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-what-makes-a-good-link.png\" alt=\"Six aspects of a good link\" class=\"lazy lazy-hidden wp-image-149619\" srcset=\"\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><noscript><img decoding=\"async\" width=\"1800\" height=\"1857\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-what-makes-a-good-link.png\" alt=\"Six aspects of a good link\" class=\"wp-image-149619\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-what-makes-a-good-link.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-what-makes-a-good-link-412x425.png 412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-what-makes-a-good-link-768x792.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/3-what-makes-a-good-link-1489x1536.png 1489w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><\/figure>\n<h3>1. Authority<\/h3>\n<p>As you already know, Google sees links as \u201cvotes\u201d that a given page deserves to rank well. But a link from techcrunch.com can\u2019t possibly have the same power as a link from your friend\u2019s personal blog, right? (Unless, of course, your friend is Tim Ferriss.)\u00a0<\/p>\n<p>Well, <a href=\"https:\/\/www.searchenginejournal.com\/google-we-dont-evaluate-a-sites-authority\/312431\/\">Google has consistently denied<\/a> that some sort of sitewide website authority metric exists in its system. And yet, many SEOs believe that the concept of \u201cwebsite authority\u201d makes too much sense to completely discount it.<\/p>\n<p>What is more important, though, is the authority of the actual page that is linking to you. It\u2019s one thing to be mentioned in a TechCrunch article that goes unnoticed, and it\u2019s an entirely different case if that article \u201cbreaks the internet\u201d and gets referenced on dozens of major news websites.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1800\" height=\"2304\" data-lazy-type=\"image\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-pages-more-backlinks-stronger-vote.png.png\" alt=\"Pages that have backlinks cast a stronger vote than those that don't\" class=\"lazy lazy-hidden wp-image-149621\" srcset=\"\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><noscript><img decoding=\"async\" width=\"1800\" height=\"2304\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-pages-more-backlinks-stronger-vote.png.png\" alt=\"Pages that have backlinks cast a stronger vote than those that don't\" class=\"wp-image-149621\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-pages-more-backlinks-stronger-vote.png.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-pages-more-backlinks-stronger-vote.png-332x425.png 332w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-pages-more-backlinks-stronger-vote.png-768x983.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-pages-more-backlinks-stronger-vote.png-1200x1536.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/4-pages-more-backlinks-stronger-vote.png-1600x2048.png 1600w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><\/figure>\n<p>In other words, a page that has some strong votes of its own will cast a stronger vote compared to a page with no votes. This simple principle lies at the core of <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">Google\u2019s famous PageRank algorithm<\/a>.<\/p>\n<p>Back in the day, Google even provided a browser toolbar, which displayed the PageRank of any URL you visited. But this toolbar was deprecated more than 10 years ago. Which gave SEO tool providers an opportunity to fill that gap and develop their own authority metrics.<\/p>\n<p>Here at Ahrefs, we have <a href=\"https:\/\/ahrefs.com\/blog\/domain-rating\/\">Domain Rating (DR)<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-seo-metrics\/#section9\">URL Rating (UR)<\/a>, which measure the so-called \u201clink popularity\u201d of websites and URLs, respectively.\u00a0<\/p>\n<h3>2. Relevance<\/h3>\n<p>Let\u2019s say you published a guide on grilling a perfect steak, and you want it to rank high in Google. Who would you prefer to get a link from\u2014Joe Rogan or Gordon Ramsay?<\/p>\n<p>I would imagine it\u2019s the latter. Joe may have a larger audience than Gordon, but he\u2019s not a world-renowned chef. So he can easily be wrong with his cooking advice.<\/p>\n<p>And that is something that Google seemingly accounts for when ranking pages. Links from websites on the same topic as yours are deemed to bring more value than links from irrelevant websites.<\/p>\n<p>Here\u2019s an excerpt from its <a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/how-search-works\/ranking-results\/\">\u201cHow search works\u201d guide<\/a>:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>If other prominent websites on the subject link to the page, that\u2019s a good sign that the information is of high quality.<\/p>\n<\/blockquote>\n<h3>3. Anchor text<\/h3>\n<p>Just in case you\u2019re not already familiar with the term, \u201c<a href=\"https:\/\/ahrefs.com\/blog\/anchor-text\/\">anchor text<\/a>\u201d is a clickable snippet of text that links to another page. In many cases, it succinctly describes what the linked page is\u00a0about.<\/p>\n<p>So it\u2019s no surprise that Google uses the words in the anchor text to better understand what the referenced page is about and what keywords it deserves to rank for. In fact, <a href=\"http:\/\/infolab.stanford.edu\/~backrub\/google.html\">Google\u2019s original PageRank patent<\/a> talks about this quite explicitly:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Google employs a number of techniques to improve search quality including page rank, anchor text, and proximity information.<\/p>\n<\/blockquote>\n<p>So how do you leverage anchor text when building links?<\/p>\n<p>Well, it\u2019s better that you don\u2019t. The more you try to control how different pages link to you and shoehorn all the \u201cright words\u201d into the anchor text of your backlinks, the higher the chance that Google will suspect manipulation and penalize you for that. So it\u2019s better to just let the author of the linking page decide how they want to reference your\u00a0page.\u00a0<\/p>\n<h3>4. Nofollow vs. follow<\/h3>\n<p><span class=\"dquo\">\u201c<\/span>Nofollow\u201d is a link attribute that tells Google that the linking page will rather not give its vote to the page that it is referencing.<\/p>\n<p>Here\u2019s how that looks like in page\u00a0code:<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1800\" height=\"584\" data-lazy-type=\"image\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-nofollow-page-code.png\" alt=\"Page code for nofollowed link\" class=\"lazy lazy-hidden wp-image-149623\" srcset=\"\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><noscript><img decoding=\"async\" width=\"1800\" height=\"584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-nofollow-page-code.png\" alt=\"Page code for nofollowed link\" class=\"wp-image-149623\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-nofollow-page-code.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-nofollow-page-code-680x221.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-nofollow-page-code-768x249.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/5-nofollow-page-code-1536x498.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><\/figure>\n<p>Historically, Google didn\u2019t count votes from \u201c<a href=\"https:\/\/ahrefs.com\/blog\/nofollow-links\/\">nofollowed links<\/a>\u201d (or so it said). Then, <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/09\/evolving-nofollow-new-ways-to-identify\">in 2019, it switched to a hint model<\/a>, which means that some \u201cnofollowed\u201d links may now influence your search rankings.<\/p>\n<p>It also introduced two new link attributes along with this announcement:<\/p>\n<ul>\n<li><strong>rel=\u201cUGC\u201d<\/strong> should be applied to user-generated links, e.g., blog comments and forum\u00a0posts.<\/li>\n<li><strong>rel=\u201csponsored\u201d <\/strong>should be applied when the link is part of an advertisement, sponsorship, or some other compensation agreement.<\/li>\n<\/ul>\n<p>As a general rule, you want to be getting \u201cfollowed\u201d links (i.e., links that don\u2019t have any of the aforementioned attributes) because these are the ones that are supposed to cast the strongest votes.<\/p>\n<p>However, if you see an opportunity to get a nofollowed link from a relevant high-authority page, you should absolutely take\u00a0it.<\/p>\n<p>A good example is Wikipedia, where all outgoing links are nofollowed. Getting a link from Wikipedia is incredibly hard, which is why many SEOs are convinced that those links are quite valuable in the eyes of Google.<\/p>\n<h3>5. Placement<\/h3>\n<p><a href=\"http:\/\/www.seobythesea.com\/2016\/04\/googles-reasonable-surfer-patent-updated\/\">Google\u2019s reasonable surfer patent<\/a> talks about how the likeliness of a link being clicked may affect how much authority it transfers. And placement of a link on a page is one of the few things that can affect its\u00a0CTR.<\/p>\n<p>Let\u2019s say there\u2019s a webpage that consists of three blocks: content, sidebar, and footer. As a general rule, links in the content will get more clicks because the content block gets the most attention from visitors.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1800\" height=\"2013\" data-lazy-type=\"image\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-prominently-placed-links-transfer-more-authority.png\" alt=\"Prominently placed links may transfer more &quot;authority&quot;\" class=\"lazy lazy-hidden wp-image-149624\" srcset=\"\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><noscript><img decoding=\"async\" width=\"1800\" height=\"2013\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-prominently-placed-links-transfer-more-authority.png\" alt=\"Prominently placed links may transfer more &quot;authority&quot;\" class=\"wp-image-149624\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-prominently-placed-links-transfer-more-authority.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-prominently-placed-links-transfer-more-authority-380x425.png 380w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-prominently-placed-links-transfer-more-authority-768x859.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/6-prominently-placed-links-transfer-more-authority-1373x1536.png 1373w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><\/figure>\n<p>One other thing that can affect the CTR of a link is how high on the page it appears. Readers are more likely to click links at the very beginning of the article rather than the ones at its very\u00a0end.<\/p>\n<h3>6. Destination<\/h3>\n<p>When building links to your website, there are three destinations where you can point\u00a0them:<\/p>\n<ol>\n<li>Your homepage.<\/li>\n<li>Your linkable assets.<\/li>\n<li>The actual pages that you need to rank well in Google.<\/li>\n<\/ol>\n<p>And quite often, the pages that you need to rank well are also the hardest ones to get links to. That\u2019s because people generally prefer to link to informational pages where their audience can get value for free rather than commercial pages where their audience is likely to part ways with their\u00a0cash.<\/p>\n<p>Thus, one of the most common questions in SEO is this: <em>\u201cHow to get links to boring pages?\u201d<\/em><\/p>\n<p>And while there\u2019s no single right answer to this question, everyone agrees that you should leverage the power of internal linking to help your \u201cboring pages\u201d rank better.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1800\" height=\"1817\" data-lazy-type=\"image\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-internal-links.png\" alt=\"Use internal links to transfer authority to the boring pages that you need to rank well in Google\" class=\"lazy lazy-hidden wp-image-149626\" srcset=\"\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><noscript><img decoding=\"async\" width=\"1800\" height=\"1817\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-internal-links.png\" alt=\"Use internal links to transfer authority to the boring pages that you need to rank well in Google\" class=\"wp-image-149626\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-internal-links.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-internal-links-421x425.png 421w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-internal-links-768x775.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/7-internal-links-1522x1536.png 1522w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><\/figure>\n<p>In part two, I listed a few dozen link building tactics and strategies for you to explore. But which of them are the best and most effective ones?<\/p>\n<p>Here at Ahrefs, we\u2019re big advocates of the following four:<\/p>\n<ol>\n<li>Pursuing competitors\u2019 links<\/li>\n<li>Creating linkable assets<\/li>\n<li>Content promotion<\/li>\n<li>Guest posting<\/li>\n<\/ol>\n<h3>1. Pursuing competitors\u2019 links<\/h3>\n<p>Competitor link research is one of the most fundamental activities in link building. Think about it. The top-ranking page for your desired search query has all the right links, which persuaded Google of its superiority. Therefore, by studying its links, you can figure out which tactics to use so that you can get similar links and outrank that\u00a0page.<\/p>\n<p>And this is where an SEO tool like Ahrefs is absolutely indispensable.<\/p>\n<p>Just put the keyword that you want to rank for in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and scroll down to the \u201cSERP overview.\u201d It will show you how many backlinks (and linking websites) each of the top-ranking pages\u00a0has:<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1728\" height=\"770\" data-lazy-type=\"image\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-serp-overview-best-productivity-apps.jpg\" alt=\"SERP overview for &quot;best productivity apps&quot;\" class=\"lazy lazy-hidden wp-image-149628\" srcset=\"\" sizes=\"(max-width: 1728px) 100vw, 1728px\"\/><noscript><img decoding=\"async\" width=\"1728\" height=\"770\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-serp-overview-best-productivity-apps.jpg\" alt=\"SERP overview for &quot;best productivity apps&quot;\" class=\"wp-image-149628\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-serp-overview-best-productivity-apps.jpg 1728w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-serp-overview-best-productivity-apps-680x303.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-serp-overview-best-productivity-apps-768x342.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/8-serp-overview-best-productivity-apps-1536x684.jpg 1536w\" sizes=\"(max-width: 1728px) 100vw, 1728px\"\/><\/noscript><\/figure>\n<p>Click on any of these numbers, and you\u2019ll see a report listing all of the\u00a0links.<\/p>\n<p>From here, your course of action is twofold:<\/p>\n<ol>\n<li>Try to get links from the pages that link to your competitors<\/li>\n<li>Study how those links were acquired and use the same tactics to get more links than your competitors<\/li>\n<\/ol>\n<h3>2. Creating linkable assets<\/h3>\n<p>In SEO, we use the terms \u201c<a href=\"https:\/\/ahrefs.com\/blog\/linkable-assets\/\">linkable asset<\/a>\u201d or \u201clinkbait\u201d to refer to content that is strategically crafted to attract links. Such linkable assets can take on many different forms:<\/p>\n<ul>\n<li>Online tools and calculators<\/li>\n<li>Infographics, GIFographics, and \u201cMap-o-graphics\u201d<\/li>\n<li>Awards and rankings<\/li>\n<li>Studies and research<\/li>\n<li>Industry surveys<\/li>\n<li>How-to guides and tutorials<\/li>\n<li>Definitions and coined terms<\/li>\n<\/ul>\n<p>I\u2019m sure that even in the most boring industries there\u2019s a way to create an interesting piece of content that will attract links. So it\u2019s always a good idea to study the websites of your competitors and see if they have any linkable assets that you could get inspiration from.<\/p>\n<p>To do that, simply put their domain name in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and go to the <strong>Best by links<\/strong> report. This will show you which of their pages have accrued the most\u00a0links.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1372\" height=\"1330\" data-lazy-type=\"image\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-best-pages-by-backlinks.jpg\" alt=\"Best pages by backlinks report\" class=\"lazy lazy-hidden wp-image-149629\" srcset=\"\" sizes=\"(max-width: 1372px) 100vw, 1372px\"\/><noscript><img decoding=\"async\" width=\"1372\" height=\"1330\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-best-pages-by-backlinks.jpg\" alt=\"Best pages by backlinks report\" class=\"wp-image-149629\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-best-pages-by-backlinks.jpg 1372w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-best-pages-by-backlinks-438x425.jpg 438w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/9-best-pages-by-backlinks-768x744.jpg 768w\" sizes=\"(max-width: 1372px) 100vw, 1372px\"\/><\/noscript><\/figure>\n<p>As you can see in the screenshot above, three of the five most linked pages on the Ahrefs Blog (excluding the homepage) are data-driven research studies. That gives you a pretty good idea of the kind of content that attracts links in our industry.<\/p>\n<h3>3. Content promotion<\/h3>\n<p>No matter how \u201clinkable\u201d your pages are, people can\u2019t link to them without first discovering them. In other words, even the best linkable assets have to be promoted in order to attract links.<\/p>\n<p>Generally speaking, there are just three <a href=\"https:\/\/ahrefs.com\/blog\/how-to-promote-your-blog\/\">ways to promote content<\/a>:<\/p>\n<ol>\n<li>Influencers and communities<\/li>\n<li>Advertising<\/li>\n<li>Growing an audience<\/li>\n<\/ol>\n<h4>1. Influencers and communities<\/h4>\n<p><em><span class=\"dquo\">\u201c<\/span><\/em><a href=\"https:\/\/sparktoro.com\/blog\/who-will-amplify-this-and-why\/\"><em>Who will amplify this? And why?<\/em><\/a><em>\u201d<\/em> According to Rand Fishkin, the answer to this question determines the amount of exposure that your piece of content is destined to\u00a0get.\u00a0<\/p>\n<p><span class=\"dquo\">\u201c<\/span>Who\u201d refers to influential people and relevant communities in your space that might help to put your content in front of large numbers of people. And \u201cwhy\u201d refers to the actual merit of your content that makes it worthy of being promoted in the first\u00a0place.<\/p>\n<p>Fun fact. Back in 2015, I reached out to Rand, asking him to tweet my article. And his response was essentially a crash course in how this\u00a0works:<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1062\" height=\"386\" data-lazy-type=\"image\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-rand-fishkin-email.jpg\" alt=\"Rand's email reply to Tim\" class=\"lazy lazy-hidden wp-image-149631\" srcset=\"\" sizes=\"(max-width: 1062px) 100vw, 1062px\"\/><noscript><img decoding=\"async\" width=\"1062\" height=\"386\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-rand-fishkin-email.jpg\" alt=\"Rand's email reply to Tim\" class=\"wp-image-149631\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-rand-fishkin-email.jpg 1062w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-rand-fishkin-email-680x247.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/10-rand-fishkin-email-768x279.jpg 768w\" sizes=\"(max-width: 1062px) 100vw, 1062px\"\/><\/noscript><\/figure>\n<h4>2. Advertising<\/h4>\n<p>You can easily bring lots of visitors to your content with the help of advertising on platforms like Facebook, Google, Twitter, and the like. Alternatively, you can partner with selected influencers and content creators in your space and pay them to promote your content to their audience.\u00a0<\/p>\n<p>Some people, though, find it hard to justify spending money to promote their content. Which naturally begs the question: How did they justify spending time to create it in the first\u00a0place?<\/p>\n<p>If you create your content with your business goals in mind, you should not have issues to justify spending money to promote it to people.<\/p>\n<h4>3. Growing an audience<\/h4>\n<p>Each time you publish and promote a piece of content, you\u2019ll reach some people who will find value in it (or simply enjoy it). And it would be a real shame to part ways with these people and never be able to reach them again, wouldn\u2019t it?<\/p>\n<p>That\u2019s why you have to work on growing your audience. Which can be done in a few different ways:<\/p>\n<ul>\n<li>Ask them to subscribe to your email\u00a0list<\/li>\n<li>Ask them to follow you on Twitter\/LinkedIn\/Instagram\/TikTok<\/li>\n<li>Invite them to join your private community on Slack\/Discord\/Facebook<\/li>\n<li>Retarget them with Facebook\/Twitter\/Google ads<\/li>\n<\/ul>\n<p>With every new cool piece of content that you release, your audience should be getting larger and larger. And the more people follow your work, the less you\u2019ll need to bother about promoting your content manually.<\/p>\n<h3>4. Guest posting<\/h3>\n<p><a href=\"https:\/\/aira.net\/state-of-link-building\/link-building-techniques-and-tools\/\">According to a 2022 survey by Aira<\/a>, guest posting is the third most used link building strategy among professional SEOs.<\/p>\n<p>As discussed earlier, asking for links without offering anything of value in return barely even works these days. But guest posting is not like that. You\u2019re offering a quality piece of content in exchange for an opportunity to link to your website from it. That sounds like a fair exchange of\u00a0value.<\/p>\n<p>Here at Ahrefs Blog, we have a \u201cwrite for us\u201d page, inviting our readers to contribute a guest article for us. And yet, we reject the vast majority of pitches we receive. Our standards for guest contributions are very\u00a0high.<\/p>\n<p>So here are two simple tips that will help you get published in the top blogs of your industry:<\/p>\n<h4>1. Start small and work your way\u00a0up<\/h4>\n<p>It is much easier to get the attention of the top blogs in your niche when you have a solid portfolio of published content on slightly smaller blogs.\u00a0<\/p>\n<p>So before you pitch a guest article to the owner of a DR80+ blog, make sure you have a published DR70+ piece to show them. And before you pitch that DR70+ blog\u2026 well, I\u2019m sure you get the\u00a0idea.<\/p>\n<p>You can use <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> to quickly find relevant blogs of required \u201cauthority.\u201d Just search for a related word or phrase in page titles and use the \u201cDomain Rating (DR)\u201d filter to narrow down results:<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1230\" height=\"670\" data-lazy-type=\"image\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-dr-filter.jpg\" alt=\"Finding blogs with required authority using Ahrefs' Content Explorer\" class=\"lazy lazy-hidden wp-image-149633\" srcset=\"\" sizes=\"(max-width: 1230px) 100vw, 1230px\"\/><noscript><img decoding=\"async\" width=\"1230\" height=\"670\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-dr-filter.jpg\" alt=\"Finding blogs with required authority using Ahrefs' Content Explorer\" class=\"wp-image-149633\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-dr-filter.jpg 1230w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-dr-filter-680x370.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/11-dr-filter-768x418.jpg 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\"\/><\/noscript><\/figure>\n<h4>2. Make an irresistible offer<\/h4>\n<p>What do blog owners want? They want to grow traffic to their\u00a0blog.<\/p>\n<p>So if you can persuade them that your guest article will rank well in Google for its target keyword and bring them consistent search traffic, it will be an easy\u00a0sell.<\/p>\n<p>And that\u2019s where the previous tip is absolutely invaluable. If you can show some actual examples of your past guest articles that rank well, I bet you\u2019ll get the deal easily.<\/p>\n<p>A somewhat lesser-known guest posting tactic is to find an underperforming article on their blog (in terms of search traffic) and offer to do a complete overhaul with the goal of improving its Google rankings. In many cases, the blogger will be happy for you to do\u00a0that.<\/p>\n<p>Just open the <strong>Top pages<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and use the \u201cTraffic\u201d filter to find underperforming articles easily:<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1300\" height=\"1084\" data-lazy-type=\"image\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-underperforming-pages.jpg\" alt=\"Underperforming articles in Top pages report\" class=\"lazy lazy-hidden wp-image-149635\" srcset=\"\" sizes=\"(max-width: 1300px) 100vw, 1300px\"\/><noscript><img decoding=\"async\" width=\"1300\" height=\"1084\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-underperforming-pages.jpg\" alt=\"Underperforming articles in Top pages report\" class=\"wp-image-149635\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-underperforming-pages.jpg 1300w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-underperforming-pages-510x425.jpg 510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2022\/11\/12-underperforming-pages-768x640.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\"\/><\/noscript><\/figure>\n<p>While it is technically possible to build links with just a bit of brain power and a Gmail account, there are a number of link building tools that will help make the process of acquiring links much easier.<\/p>\n<p>Here are some free\u00a0ones:<\/p>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/webmaster-tools\"><strong>Ahrefs Webmaster Tools<\/strong><\/a> \u2013 Shows all links pointing at your own website already and lets you sort and filter them by many important SEO metrics.<\/li>\n<li><strong>Ahrefs\u2019 <\/strong><a href=\"https:\/\/ahrefs.com\/backlink-checker\"><strong>Free Backlink Checker<\/strong><\/a> \u2013 Shows top 100 links pointing at any website or\u00a0URL.<\/li>\n<li><a href=\"https:\/\/www.google.com\/alerts\"><strong>Google Alerts<\/strong><\/a> \u2013 Notifies you whenever a specific word or phrase was mentioned on a newly published page. Which is a great way to source quality link prospects.<\/li>\n<\/ul>\n<p>\u00a0And here are some premium ones:<\/p>\n<ul>\n<li><strong>Ahrefs\u2019 <\/strong><a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Site Explorer<\/strong><\/a> \u2013 Shows you all links of any website or URL with an option to sort and filter them by many important SEO metrics.<\/li>\n<li><strong>Ahrefs\u2019 <\/strong><a href=\"https:\/\/ahrefs.com\/content-explorer\"><strong>Content Explorer<\/strong><\/a> \u2013 A unique link prospecting tool, which helps you find thousands of relevant websites for link requests and guest posting. Also helps to research linkable assets on any topic from all around the\u00a0web.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/alerts\"><strong>Ahrefs Alerts<\/strong><\/a> \u2013 Similar to Google Alerts but designed specifically with SEO professionals in\u00a0mind.<\/li>\n<li><a href=\"https:\/\/pitchbox.com\/\"><strong>Pitchbox<\/strong><\/a><strong>\/<\/strong><a href=\"https:\/\/www.buzzstream.com\/\"><strong>BuzzStream<\/strong><\/a><strong>\/<\/strong><a href=\"https:\/\/www.gmass.co\/\"><strong>GMass<\/strong><\/a> \u2013 Email outreach tools. There are many other tools that let you send personalized emails at scale, but these ones are the most popular among\u00a0SEOs.<\/li>\n<li><a href=\"https:\/\/hunter.io\/\"><strong>Hunter.io<\/strong><\/a><strong>\/<\/strong><a href=\"https:\/\/www.voilanorbert.com\/\"><strong>Voila Norbert<\/strong><\/a><strong> <\/strong>\u2013 The so-called \u201cemail lookup services,\u201d which help you find contact details of websites at\u00a0scale.<\/li>\n<\/ul>\n<h2>Let\u2019s wrap this\u00a0up<\/h2>\n<p>This guide turned out to be over 4,000 words. Yet we\u2019ve only scratched the surface of what link building entails. So if you want to dig deeper, make sure to check out our other articles on this topic, which I\u2019ve linked to throughout this\u00a0guide.<\/p>\n<p>And should you have any questions or comments, just tweet me at <a href=\"https:\/\/twitter.com\/timsoulo\">@timsoulo<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/link-building-guide\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is link building? Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the \u201cauthority\u201d of your pages in the eyes of Google so that these pages rank higher and bring more search traffic. Why is link building important? According to Google\u2019s Andrey [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=1954"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/1955"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=1954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=1954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=1954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}