{"id":1976,"date":"2023-01-06T05:54:38","date_gmt":"2023-01-06T05:54:38","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2023\/01\/06\/grammarlys-seo-strategy-11-interesting-insights\/"},"modified":"2023-01-06T05:54:38","modified_gmt":"2023-01-06T05:54:38","slug":"grammarlys-seo-strategy-11-interesting-insights","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/grammarlys-seo-strategy-11-interesting-insights\/","title":{"rendered":"Grammarly&#8217;s SEO Strategy: 11 Interesting Insights"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages.<\/p>\n<p>If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per\u00a0month.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1518\" height=\"550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-grammarly-organic-traffic-value.png\" alt=\"Grammarly's estimated organic traffic value if it were bought, via Google Ads\" class=\"wp-image-150503\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-grammarly-organic-traffic-value.png 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-grammarly-organic-traffic-value-680x246.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-grammarly-organic-traffic-value-768x278.png 768w\" sizes=\"(max-width: 1518px) 100vw, 1518px\"\/><\/noscript><img decoding=\"async\" width=\"1518\" height=\"550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-grammarly-organic-traffic-value.png\" alt=\"Grammarly's estimated organic traffic value if it were bought, via Google Ads\" class=\"lazyload wp-image-150503\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-grammarly-organic-traffic-value.png 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-grammarly-organic-traffic-value-680x246.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-grammarly-organic-traffic-value-768x278.png 768w\" data-sizes=\"(max-width: 1518px) 100vw, 1518px\"\/><\/figure>\n<p>In this post, I\u2019ll share 11 takeaways from my deep dive into the company\u2019s SEO strategy.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>1. 38.6% of its organic search traffic is branded<\/h2>\n<\/p>\n<\/div>\n<p>Grammarly gets an estimated 7.8M monthly search visits from search queries containing the phrase \u201cgrammarly.\u201d That\u2019s 38.6% of its total organic traffic.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1518\" height=\"528\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-estimated-branded-organic-traffic.png\" alt=\"Grammarly's estimated branded organic traffic\" class=\"wp-image-150504\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-estimated-branded-organic-traffic.png 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-estimated-branded-organic-traffic-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-estimated-branded-organic-traffic-768x267.png 768w\" sizes=\"(max-width: 1518px) 100vw, 1518px\"\/><\/noscript><img decoding=\"async\" width=\"1518\" height=\"528\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-estimated-branded-organic-traffic.png\" alt=\"Grammarly's estimated branded organic traffic\" class=\"lazyload wp-image-150504\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-estimated-branded-organic-traffic.png 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-estimated-branded-organic-traffic-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-estimated-branded-organic-traffic-768x267.png 768w\" data-sizes=\"(max-width: 1518px) 100vw, 1518px\"\/><\/figure>\n<p>Ironically, however, it gets at least a further 590K monthly searches for keywords containing brand misspellings.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1518\" height=\"528\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-estimated-branded-organic-traffic-misspellings.png\" alt=\"Grammarly's estimated branded organic traffic including misspellings\" class=\"wp-image-150505\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-estimated-branded-organic-traffic-misspellings.png 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-estimated-branded-organic-traffic-misspellings-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-estimated-branded-organic-traffic-misspellings-768x267.png 768w\" sizes=\"(max-width: 1518px) 100vw, 1518px\"\/><\/noscript><img decoding=\"async\" width=\"1518\" height=\"528\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-estimated-branded-organic-traffic-misspellings.png\" alt=\"Grammarly's estimated branded organic traffic including misspellings\" class=\"lazyload wp-image-150505\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-estimated-branded-organic-traffic-misspellings.png 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-estimated-branded-organic-traffic-misspellings-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-estimated-branded-organic-traffic-misspellings-768x267.png 768w\" data-sizes=\"(max-width: 1518px) 100vw, 1518px\"\/><\/figure>\n<p>Given that it has 30M daily users (by its own estimates), this is hardly surprising. In fact, there are over 37K queries in our U.S. keyword database containing \u201cgrammarly\u201d with a total estimated monthly search volume of 3.1M.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1242\" height=\"472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-keywords-containing-grammarly.png\" alt=\"There are over 37K keywords containing &quot;grammarly&quot; in Ahrefs' U.S. keyword database\" class=\"wp-image-150506\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-keywords-containing-grammarly.png 1242w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-keywords-containing-grammarly-680x258.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-keywords-containing-grammarly-768x292.png 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\"\/><\/noscript><img decoding=\"async\" width=\"1242\" height=\"472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-keywords-containing-grammarly.png\" alt=\"There are over 37K keywords containing &quot;grammarly&quot; in Ahrefs' U.S. keyword database\" class=\"lazyload wp-image-150506\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-keywords-containing-grammarly.png 1242w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-keywords-containing-grammarly-680x258.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-keywords-containing-grammarly-768x292.png 768w\" data-sizes=\"(max-width: 1242px) 100vw, 1242px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>2. 29.7% of traffic goes to the homepage<\/h2>\n<\/p>\n<\/div>\n<p>Grammarly\u2019s homepage gets an estimated 6.6M monthly search visits\u2014almost a third of its total traffic.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1436\" height=\"574\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-estimated-organic-traffic-grammarly-homepage.png\" alt=\"Estimated organic search traffic to Grammarly's homepage\" class=\"wp-image-150507\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-estimated-organic-traffic-grammarly-homepage.png 1436w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-estimated-organic-traffic-grammarly-homepage-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-estimated-organic-traffic-grammarly-homepage-768x307.png 768w\" sizes=\"(max-width: 1436px) 100vw, 1436px\"\/><\/noscript><img decoding=\"async\" width=\"1436\" height=\"574\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-estimated-organic-traffic-grammarly-homepage.png\" alt=\"Estimated organic search traffic to Grammarly's homepage\" class=\"lazyload wp-image-150507\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-estimated-organic-traffic-grammarly-homepage.png 1436w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-estimated-organic-traffic-grammarly-homepage-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-estimated-organic-traffic-grammarly-homepage-768x307.png 768w\" data-sizes=\"(max-width: 1436px) 100vw, 1436px\"\/><\/figure>\n<p>Despite the company seemingly making some effort to target the keyword \u201cwriting assistant\u201d on its homepage (it\u2019s in the page\u2019s title tag), almost all of its traffic is branded.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1498\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-branded-traffic-grammarly-homepage.png\" alt=\"Estimated branded organic search traffic to Grammarly's homepage\" class=\"wp-image-150508\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-branded-traffic-grammarly-homepage.png 1498w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-branded-traffic-grammarly-homepage-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-branded-traffic-grammarly-homepage-768x268.png 768w\" sizes=\"(max-width: 1498px) 100vw, 1498px\"\/><\/noscript><img decoding=\"async\" width=\"1498\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-branded-traffic-grammarly-homepage.png\" alt=\"Estimated branded organic search traffic to Grammarly's homepage\" class=\"lazyload wp-image-150508\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-branded-traffic-grammarly-homepage.png 1498w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-branded-traffic-grammarly-homepage-680x237.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-branded-traffic-grammarly-homepage-768x268.png 768w\" data-sizes=\"(max-width: 1498px) 100vw, 1498px\"\/><\/figure>\n<p>In fact, its homepage is responsible for 84.6% of all its branded traffic.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>3. 90.7% of its traffic comes from 11.2% of its\u00a0pages<\/h2>\n<\/p>\n<\/div>\n<p>Just 277 of Grammarly\u2019s 2,468 pages attract the bulk of its organic search traffic\u201420.1M monthly visits.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1198\" height=\"682\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-grammarly-traffic-distribution-by-page.png\" alt=\"Most of Grammarly's organic traffic goes to a small percentage of its pages\" class=\"wp-image-150509\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-grammarly-traffic-distribution-by-page.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-grammarly-traffic-distribution-by-page-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-grammarly-traffic-distribution-by-page-768x437.png 768w\" sizes=\"(max-width: 1198px) 100vw, 1198px\"\/><\/noscript><img decoding=\"async\" width=\"1198\" height=\"682\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-grammarly-traffic-distribution-by-page.png\" alt=\"Most of Grammarly's organic traffic goes to a small percentage of its pages\" class=\"lazyload wp-image-150509\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-grammarly-traffic-distribution-by-page.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-grammarly-traffic-distribution-by-page-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-grammarly-traffic-distribution-by-page-768x437.png 768w\" data-sizes=\"(max-width: 1198px) 100vw, 1198px\"\/><\/figure>\n<p>This traffic goes to a mix of free tools, blog posts, and its homepage.<\/p>\n<p>Grammarly is far from the odd one out here. You\u2019ll see a similar distribution for most websites, thanks to the Pareto principle (80\/20 rule).\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>4. 22% of its content gets no organic traffic<\/h2>\n<\/p>\n<\/div>\n<p>543 of Grammarly\u2019s 2,468 pages get no organic traffic.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1198\" height=\"682\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-grammarly-pages-no-organic-traffic.png\" alt=\"22% of Grammarly's pages get no organic traffic\" class=\"wp-image-150510\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-grammarly-pages-no-organic-traffic.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-grammarly-pages-no-organic-traffic-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-grammarly-pages-no-organic-traffic-768x437.png 768w\" sizes=\"(max-width: 1198px) 100vw, 1198px\"\/><\/noscript><img decoding=\"async\" width=\"1198\" height=\"682\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-grammarly-pages-no-organic-traffic.png\" alt=\"22% of Grammarly's pages get no organic traffic\" class=\"lazyload wp-image-150510\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-grammarly-pages-no-organic-traffic.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-grammarly-pages-no-organic-traffic-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-grammarly-pages-no-organic-traffic-768x437.png 768w\" data-sizes=\"(max-width: 1198px) 100vw, 1198px\"\/><\/figure>\n<p>Here\u2019s a quick breakdown of these\u00a0pages:<\/p>\n<ul>\n<li>360 blog\u00a0posts<\/li>\n<li>76 jobs\u00a0pages<\/li>\n<li>77 support articles<\/li>\n<li>12 developer\/API pages<\/li>\n<li>12 PDFs<\/li>\n<li>6 other<\/li>\n<\/ul>\n<p>Blog posts aside, none of the other pages appear to have been created with attracting search traffic in mind. So it\u2019s hardly surprising that they get\u00a0none.<\/p>\n<p>In fact, this is the case for some of the blog posts\u00a0too.<\/p>\n<p>For example, there are 48 posts with no traffic under the \/business\/ subfolder.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1524\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-business-subfolder-traffic.png\" alt=\"None of Grammarly's blog posts in the \/business\/ subfolder get any organic traffic\" class=\"wp-image-150511\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-business-subfolder-traffic.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-business-subfolder-traffic-680x233.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-business-subfolder-traffic-768x263.png 768w\" sizes=\"(max-width: 1524px) 100vw, 1524px\"\/><\/noscript><img decoding=\"async\" width=\"1524\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-business-subfolder-traffic.png\" alt=\"None of Grammarly's blog posts in the \/business\/ subfolder get any organic traffic\" class=\"lazyload wp-image-150511\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-business-subfolder-traffic.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-business-subfolder-traffic-680x233.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-business-subfolder-traffic-768x263.png 768w\" data-sizes=\"(max-width: 1524px) 100vw, 1524px\"\/><\/figure>\n<p>Most of these seem to be more thought leadership\u2013type content than search-focused pieces.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1098\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content.png\" alt=\"Example of thought-leadership content from Grammarly\" class=\"wp-image-150512\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content-680x374.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content-768x422.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content-1536x844.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1098\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content.png\" alt=\"Example of thought-leadership content from Grammarly\" class=\"lazyload wp-image-150512\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content-680x374.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content-768x422.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-grammarly-thought-leadership-content-1536x844.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>5. 13.5% of its traffic goes to free\u00a0tools<\/h2>\n<\/p>\n<\/div>\n<p>Grammarly has seven free tools that cumulatively get over 3M estimated monthly search visits.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"974\" height=\"650\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-grammarly-free-tool-traffic.png\" alt=\"Estimated monthly organic search traffic to seven of Grammarly's free tools\" class=\"wp-image-150513\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-grammarly-free-tool-traffic.png 974w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-grammarly-free-tool-traffic-637x425.png 637w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-grammarly-free-tool-traffic-768x513.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\"\/><\/noscript><img decoding=\"async\" width=\"974\" height=\"650\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-grammarly-free-tool-traffic.png\" alt=\"Estimated monthly organic search traffic to seven of Grammarly's free tools\" class=\"lazyload wp-image-150513\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-grammarly-free-tool-traffic.png 974w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-grammarly-free-tool-traffic-637x425.png 637w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-grammarly-free-tool-traffic-768x513.png 768w\" data-sizes=\"(max-width: 974px) 100vw, 974px\"\/><\/figure>\n<p>However, almost all traffic goes to just two of these tools: its <a href=\"http:\/\/www.grammarly.com\/grammar-check\">grammar checker<\/a> and <a href=\"http:\/\/www.grammarly.com\/plagiarism-checker\">plagiarism checker<\/a>.<\/p>\n<p>Interestingly, 77.4% of this traffic is non-branded. It comes from keywords like \u201cgrammar checker,\u201d \u201cplagiarism checker,\u201d \u201cspell checker,\u201d and \u201cpunctuation checker\u201d\u2014all of which get tens of thousands of estimated monthly searches.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"626\" height=\"384\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-search-volume-grammar-tools.png\" alt=\"Estimated monthly U.S. search volumes for keywords Grammarly is targeting with free tools\" class=\"wp-image-150514\"\/><\/noscript><img decoding=\"async\" width=\"626\" height=\"384\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-search-volume-grammar-tools.png\" alt=\"Estimated monthly U.S. search volumes for keywords Grammarly is targeting with free tools\" class=\"lazyload wp-image-150514\"\/><\/figure>\n<div class=\"recommendation\">\n<p>Do you want to use this SEO tactic for your website?<\/p>\n<div class=\"recommendation-content\">\n<ol>\n<li>Go to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter a few \u201cseed\u201d terms related to your industry<\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<li>Add words and phrases like <em>tool<\/em>, <em>tools<\/em>, <em>calculator<\/em>, <em>checker<\/em>, and <em>generator<\/em> to the \u201cInclude\u201d filter<\/li>\n<li>Select \u201cAny word\u201d on the \u201cInclude\u201d filter<\/li>\n<li>Click \u201cApply\u201d<\/li>\n<\/ol>\n<p>For example, if you sell accounting software, you might enter seeds like \u201ctax\u201d and \u201csalary.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"930\" height=\"836\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-keywords-explorer-tool-keywords.png\" alt=\"Finding keywords to target with tools in Ahrefs' Keywords Explorer\" class=\"wp-image-150515\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-keywords-explorer-tool-keywords.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-keywords-explorer-tool-keywords-473x425.png 473w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-keywords-explorer-tool-keywords-768x690.png 768w\" sizes=\"(max-width: 930px) 100vw, 930px\"\/><\/noscript><img decoding=\"async\" width=\"930\" height=\"836\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-keywords-explorer-tool-keywords.png\" alt=\"Finding keywords to target with tools in Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-150515\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-keywords-explorer-tool-keywords.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-keywords-explorer-tool-keywords-473x425.png 473w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-keywords-explorer-tool-keywords-768x690.png 768w\" data-sizes=\"(max-width: 930px) 100vw, 930px\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>6. 50.3% of traffic goes to the\u00a0blog<\/h2>\n<\/p>\n<\/div>\n<p>Grammarly is committed to blogging. 1,699 of its 2,468 (69%) pages are blog posts, which attract more than half (~11.2M) of its estimated search traffic.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1522\" height=\"726\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-grammarly-blog-traffic-percentage.png\" alt=\"Grammarly's blog is responsible for over half of its organic search traffic\" class=\"wp-image-150516\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-grammarly-blog-traffic-percentage.png 1522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-grammarly-blog-traffic-percentage-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-grammarly-blog-traffic-percentage-768x366.png 768w\" sizes=\"(max-width: 1522px) 100vw, 1522px\"\/><\/noscript><img decoding=\"async\" width=\"1522\" height=\"726\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-grammarly-blog-traffic-percentage.png\" alt=\"Grammarly's blog is responsible for over half of its organic search traffic\" class=\"lazyload wp-image-150516\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-grammarly-blog-traffic-percentage.png 1522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-grammarly-blog-traffic-percentage-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-grammarly-blog-traffic-percentage-768x366.png 768w\" data-sizes=\"(max-width: 1522px) 100vw, 1522px\"\/><\/figure>\n<p>Most of these pages (81.6%) get at least some search traffic, so it\u2019s clear that Grammarly takes a <a href=\"https:\/\/ahrefs.com\/blog\/blog-seo\/\">search-focused approach to blogging<\/a>.\u00a0<\/p>\n<p>In terms of what the posts cover, they\u2019re mainly about grammatical terms like verbs, nouns, etc.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"860\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example.jpg\" alt=\"Example of a Grammarly blog post\" class=\"wp-image-150517\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example-680x293.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example-768x330.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example-1536x661.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"860\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example.jpg\" alt=\"Example of a Grammarly blog post\" class=\"lazyload wp-image-150517\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example-680x293.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example-768x330.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-grammarly-blog-post-example-1536x661.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Most of these terms get tons of monthly searches, and Grammarly ranks #1 for many of them\u2014hence why its blog gets so much search traffic.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1382\" height=\"666\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-grammarly-keyword-rankings.png\" alt=\"Grammarly's blog ranks #1 for over 21K keywords, according to Ahrefs' Site Explorer\" class=\"wp-image-150518\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-grammarly-keyword-rankings.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-grammarly-keyword-rankings-680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-grammarly-keyword-rankings-768x370.png 768w\" sizes=\"(max-width: 1382px) 100vw, 1382px\"\/><\/noscript><img decoding=\"async\" width=\"1382\" height=\"666\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-grammarly-keyword-rankings.png\" alt=\"Grammarly's blog ranks #1 for over 21K keywords, according to Ahrefs' Site Explorer\" class=\"lazyload wp-image-150518\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-grammarly-keyword-rankings.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-grammarly-keyword-rankings-680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-grammarly-keyword-rankings-768x370.png 768w\" data-sizes=\"(max-width: 1382px) 100vw, 1382px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>7. 15.1% of blog posts get 83.6% of blog traffic<\/h2>\n<\/p>\n<\/div>\n<p>Just 256 of Grammarly\u2019s 1,699 blog posts get ~9.4M monthly organic search visits\u2014almost all of its blog\u2019s total traffic.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1108\" height=\"684\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-grammarly-blog-post-traffic-distribution.png\" alt=\"Most of Grammarly's blog traffic comes from a small percentage of its blog posts\" class=\"wp-image-150519\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-grammarly-blog-post-traffic-distribution.png 1108w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-grammarly-blog-post-traffic-distribution-680x420.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-grammarly-blog-post-traffic-distribution-768x474.png 768w\" sizes=\"(max-width: 1108px) 100vw, 1108px\"\/><\/noscript><img decoding=\"async\" width=\"1108\" height=\"684\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-grammarly-blog-post-traffic-distribution.png\" alt=\"Most of Grammarly's blog traffic comes from a small percentage of its blog posts\" class=\"lazyload wp-image-150519\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-grammarly-blog-post-traffic-distribution.png 1108w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-grammarly-blog-post-traffic-distribution-680x420.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-grammarly-blog-post-traffic-distribution-768x474.png 768w\" data-sizes=\"(max-width: 1108px) 100vw, 1108px\"\/><\/figure>\n<p>Once again, this distribution isn\u2019t abnormal. It\u2019s actually even more extreme on our blog, with 6.7% of our posts attracting 77.9% of our blog traffic.\u00a0<\/p>\n<p>However, we get nowhere near the amount of organic search traffic Grammarly gets.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1662\" height=\"724\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic.png\" alt=\"Grammarly's blog gets significantly more organic search traffic than Ahrefs' blog\" class=\"wp-image-150520\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic.png 1662w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic-680x296.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic-768x335.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic-1536x669.png 1536w\" sizes=\"(max-width: 1662px) 100vw, 1662px\"\/><\/noscript><img decoding=\"async\" width=\"1662\" height=\"724\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic.png\" alt=\"Grammarly's blog gets significantly more organic search traffic than Ahrefs' blog\" class=\"lazyload wp-image-150520\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic.png 1662w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic-680x296.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic-768x335.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-grammarly-vs-ahrefs-organic-traffic-1536x669.png 1536w\" data-sizes=\"(max-width: 1662px) 100vw, 1662px\"\/><\/figure>\n<p>This is partly because the terms Grammarly targets (and ranks for) are super popular.\u00a0<\/p>\n<p>For example, there are an estimated 151K monthly searches for \u201cem dash\u201d in the U.S. Grammarly currently ranks #6.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1082\" height=\"132\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-em-dash-search-volume.png\" alt=\"Estimated monthly search volume in the U.S. for &quot;em dash,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-150521\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-em-dash-search-volume.png 1082w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-em-dash-search-volume-680x83.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-em-dash-search-volume-768x94.png 768w\" sizes=\"(max-width: 1082px) 100vw, 1082px\"\/><\/noscript><img decoding=\"async\" width=\"1082\" height=\"132\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-em-dash-search-volume.png\" alt=\"Estimated monthly search volume in the U.S. for &quot;em dash,&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-150521\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-em-dash-search-volume.png 1082w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-em-dash-search-volume-680x83.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-em-dash-search-volume-768x94.png 768w\" data-sizes=\"(max-width: 1082px) 100vw, 1082px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>8. 75.8% of its top-performing posts were published long\u00a0ago<\/h2>\n<\/p>\n<\/div>\n<p>Grammarly has been blogging for a while. It published its first blog post on June 22,\u00a02012.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1342\" height=\"258\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-grammarly-first-blog-post-publish-date.png\" alt=\"Grammarly published its first blog post more than 10 years ago\" class=\"wp-image-150522\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-grammarly-first-blog-post-publish-date.png 1342w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-grammarly-first-blog-post-publish-date-680x131.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-grammarly-first-blog-post-publish-date-768x148.png 768w\" sizes=\"(max-width: 1342px) 100vw, 1342px\"\/><\/noscript><img decoding=\"async\" width=\"1342\" height=\"258\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-grammarly-first-blog-post-publish-date.png\" alt=\"Grammarly published its first blog post more than 10 years ago\" class=\"lazyload wp-image-150522\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-grammarly-first-blog-post-publish-date.png 1342w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-grammarly-first-blog-post-publish-date-680x131.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-grammarly-first-blog-post-publish-date-768x148.png 768w\" data-sizes=\"(max-width: 1342px) 100vw, 1342px\"\/><\/figure>\n<p>If we plug that post\u2019s URL into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, we see that it probably didn\u2019t take much effort to write, as it\u2019s only 304 words long. Yet it still attracts hundreds of monthly organic visits to this\u00a0day.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1846\" height=\"312\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post.png\" alt=\"Grammarly's first blog post was just 304 words long, according to Ahrefs' Content Explorer\" class=\"wp-image-150523\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post.png 1846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post-680x115.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post-768x130.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post-1536x260.png 1536w\" sizes=\"(max-width: 1846px) 100vw, 1846px\"\/><\/noscript><img decoding=\"async\" width=\"1846\" height=\"312\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post.png\" alt=\"Grammarly's first blog post was just 304 words long, according to Ahrefs' Content Explorer\" class=\"lazyload wp-image-150523\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post.png 1846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post-680x115.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post-768x130.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-grammarly-word-length-blog-post-1536x260.png 1536w\" data-sizes=\"(max-width: 1846px) 100vw, 1846px\"\/><\/figure>\n<p>However, this is far from one of Grammarly\u2019s top-performing posts.<\/p>\n<p>If we look at posts getting 10K monthly search visits or more, only 24.2% of them were published in the last two years (since November 2020). Most of them were published in 2016 or\u00a02017.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1916\" height=\"1046\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts.png\" alt=\"Most of Grammarly's most popular blog posts were published a few years ago, according to Ahrefs' Content Explorer\" class=\"wp-image-150524\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts.png 1916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts-768x419.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts-1536x839.png 1536w\" sizes=\"(max-width: 1916px) 100vw, 1916px\"\/><\/noscript><img decoding=\"async\" width=\"1916\" height=\"1046\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts.png\" alt=\"Most of Grammarly's most popular blog posts were published a few years ago, according to Ahrefs' Content Explorer\" class=\"lazyload wp-image-150524\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts.png 1916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts-768x419.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-grammarly-recent-blog-posts-1536x839.png 1536w\" data-sizes=\"(max-width: 1916px) 100vw, 1916px\"\/><\/figure>\n<p>This just goes to show that SEO is not an overnight strategy. It can take years to experience the full benefit of <a href=\"https:\/\/ahrefs.com\/blog\/orchard-seo-strategy\/\">a solid SEO strategy<\/a>.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>9. Updating blog posts is a core part of its strategy<\/h2>\n<\/p>\n<\/div>\n<p>Most of Grammarly\u2019s top-performing posts have been updated in the last few months.<\/p>\n<p>For example, <a href=\"https:\/\/www.grammarly.com\/blog\/contractions\/\">its post about contractions<\/a> in writing was initially published in June 2016. But it updated and republished the post in August 2022.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1118\" height=\"306\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-grammarly-blog-post-republishing.png\" alt=\"Example of a blog post that Grammarly republished six years after it first wrote said post\" class=\"wp-image-150525\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-grammarly-blog-post-republishing.png 1118w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-grammarly-blog-post-republishing-680x186.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-grammarly-blog-post-republishing-768x210.png 768w\" sizes=\"(max-width: 1118px) 100vw, 1118px\"\/><\/noscript><img decoding=\"async\" width=\"1118\" height=\"306\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-grammarly-blog-post-republishing.png\" alt=\"Example of a blog post that Grammarly republished six years after it first wrote said post\" class=\"lazyload wp-image-150525\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-grammarly-blog-post-republishing.png 1118w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-grammarly-blog-post-republishing-680x186.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-grammarly-blog-post-republishing-768x210.png 768w\" data-sizes=\"(max-width: 1118px) 100vw, 1118px\"\/><\/figure>\n<p>If we search for Grammarly\u2019s blog in <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, the \u201cPages over time\u201d graph shows how its publishing and republishing strategy has changed over\u00a0time.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"983\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy.png\" alt=\"Content Explorer shows that Grammarly has been republishing more content recently\" class=\"wp-image-150526\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy-680x334.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy-768x378.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy-1536x755.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"983\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy.png\" alt=\"Content Explorer shows that Grammarly has been republishing more content recently\" class=\"lazyload wp-image-150526\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy-680x334.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy-768x378.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-grammarly-publishing-republishing-strategy-1536x755.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Between June 2016 and June 2017, it published 529 new posts but didn\u2019t republish a single post. Compare that with the period from June 2021 to June 2022 when it published 185 posts and republished 29 (13.5% of all posts during the period).<\/p>\n<p>Many of these updates have had an incredible impact on search traffic too.<\/p>\n<p>For example, it republished its post about participles in July 2022. Shortly after, organic search traffic shot up from ~1.5K to ~16K per\u00a0month.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1680\" height=\"550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike.png\" alt=\"Estimated organic traffic to Grammarly's blog post about contractions shot up after the post was updated and republished\" class=\"wp-image-150527\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike.png 1680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike-680x223.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike-768x251.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike-1536x503.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\"\/><\/noscript><img decoding=\"async\" width=\"1680\" height=\"550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike.png\" alt=\"Estimated organic traffic to Grammarly's blog post about contractions shot up after the post was updated and republished\" class=\"lazyload wp-image-150527\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike.png 1680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike-680x223.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike-768x251.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-republishing-traffic-spike-1536x503.png 1536w\" data-sizes=\"(max-width: 1680px) 100vw, 1680px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>10. 0.7% of its traffic goes to its support section<\/h2>\n<\/p>\n<\/div>\n<p>Grammarly\u2019s support subdomain only gets around 0.7% of the company\u2019s total organic search traffic. But this is quite impressive when you consider how little content there\u00a0is.<\/p>\n<p>Right now, according to the <strong>Site structure <\/strong>report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, it has 399\u00a0pages.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1180\" height=\"598\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-grammarly-support-section-pages.png\" alt=\"Grammarly's support section has 399 pages, according to Ahrefs' Site Explorer\" class=\"wp-image-150528\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-grammarly-support-section-pages.png 1180w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-grammarly-support-section-pages-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-grammarly-support-section-pages-768x389.png 768w\" sizes=\"(max-width: 1180px) 100vw, 1180px\"\/><\/noscript><img decoding=\"async\" width=\"1180\" height=\"598\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-grammarly-support-section-pages.png\" alt=\"Grammarly's support section has 399 pages, according to Ahrefs' Site Explorer\" class=\"lazyload wp-image-150528\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-grammarly-support-section-pages.png 1180w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-grammarly-support-section-pages-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-grammarly-support-section-pages-768x389.png 768w\" data-sizes=\"(max-width: 1180px) 100vw, 1180px\"\/><\/figure>\n<p>But the impressive part is that it took minimal effort to get this traffic, as much of this content is super\u00a0short.\u00a0<\/p>\n<p>For example, according to <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a>, the top-performing support page gets an estimated 26.8K monthly visits despite being just 77 words\u00a0long.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1706\" height=\"334\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length.png\" alt=\"Most of Grammarly's support pages are quite short, according to Ahrefs' Content Explorer\" class=\"wp-image-150529\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length.png 1706w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length-680x133.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length-768x150.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length-1536x301.png 1536w\" sizes=\"(max-width: 1706px) 100vw, 1706px\"\/><\/noscript><img decoding=\"async\" width=\"1706\" height=\"334\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length.png\" alt=\"Most of Grammarly's support pages are quite short, according to Ahrefs' Content Explorer\" class=\"lazyload wp-image-150529\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length.png 1706w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length-680x133.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length-768x150.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-support-copy-length-1536x301.png 1536w\" data-sizes=\"(max-width: 1706px) 100vw, 1706px\"\/><\/figure>\n<p>In fact, 76.5% of the support section\u2019s organic search traffic comes from just 20 articles comprising 4,023 words in\u00a0total.\u00a0<\/p>\n<p>Pretty much all this traffic comes from branded search (e.g., \u201cadd grammarly to word\u201d). But that\u2019s to be expected, as content on this subdomain answers questions about the\u00a0tool.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>11. 23.9K of traffic goes to \u201chub\u201d\u00a0pages<\/h2>\n<\/p>\n<\/div>\n<p>Grammarly has recently started creating short introductory guides to topics that link to related blog posts, otherwise known as <a href=\"https:\/\/ahrefs.com\/blog\/content-hub\/\">content hubs<\/a>.\u00a0<\/p>\n<p>Here are the four \u201chub\u201d pages it currently has:<\/p>\n<p>It seems to be working well so far. Most of these pages are already attracting a few thousand organic search visits per\u00a0month.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"930\" height=\"372\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/28-traffic-to-hub-pages.png\" alt=\"Grammarly's &quot;hub&quot; pages seem to be attracting a good amount of search traffic, according to Ahrefs' Site Explorer\" class=\"wp-image-150530\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/28-traffic-to-hub-pages.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/28-traffic-to-hub-pages-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/28-traffic-to-hub-pages-768x307.png 768w\" sizes=\"(max-width: 930px) 100vw, 930px\"\/><\/noscript><img decoding=\"async\" width=\"930\" height=\"372\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/28-traffic-to-hub-pages.png\" alt=\"Grammarly's &quot;hub&quot; pages seem to be attracting a good amount of search traffic, according to Ahrefs' Site Explorer\" class=\"lazyload wp-image-150530\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/28-traffic-to-hub-pages.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/28-traffic-to-hub-pages-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/28-traffic-to-hub-pages-768x307.png 768w\" data-sizes=\"(max-width: 930px) 100vw, 930px\"\/><\/figure>\n<h2>Final thoughts<\/h2>\n<p>Grammarly\u2019s search performance has been on an upward trajectory for years, and there\u2019s a lot to learn from it. It will be interesting to see where its SEO team goes from\u00a0here.<\/p>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick\">on Twitter<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/grammarly-seo\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages. If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per\u00a0month. In this post, I\u2019ll share 11 takeaways from my deep dive into the company\u2019s SEO strategy.\u00a0 1. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=1976"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/1977"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=1976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=1976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=1976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}