{"id":1980,"date":"2023-01-09T05:05:00","date_gmt":"2023-01-09T05:05:00","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2023\/01\/09\/6-key-tips-to-write-great-product-descriptions-with-examples\/"},"modified":"2023-01-09T05:05:00","modified_gmt":"2023-01-09T05:05:00","slug":"6-key-tips-to-write-great-product-descriptions-with-examples","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/6-key-tips-to-write-great-product-descriptions-with-examples\/","title":{"rendered":"6 Key Tips to Write Great Product Descriptions (With Examples)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>If you own an e-commerce website, your product descriptions are a low-hanging fruit to help you make more\u00a0sales.<\/p>\n<p>A great product description tells a story\u2014the story of <em>who<\/em> your product is for and <em>how<\/em> your product can help them get what they\u00a0want.<\/p>\n<p>Because when it comes to sales, it\u2019s not about what your product <em>does<\/em>. It\u2019s about how your product helps your customers achieve the life they imagine in their\u00a0heads.<\/p>\n<p>But what does that mean? And how do you get more people to click \u201cBuy now\u201d after reading your product descriptions? Let\u2019s set the scene with a few great examples.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Fantastic product description examples you can learn\u00a0from<\/h2>\n<\/p>\n<\/div>\n<p>One of my favorite examples of a stellar product description is Thursday Boot Co.\u2019s <a href=\"https:\/\/thursdayboots.com\/products\/mens-president-tobacco\">President Lace-Up Boot<\/a>. Let\u2019s take a\u00a0look:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1292\" height=\"646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-thursday-boot-co-product-description.jpg\" alt=\"Thursday Boots mission statement\" class=\"wp-image-150465\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-thursday-boot-co-product-description.jpg 1292w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-thursday-boot-co-product-description-680x340.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-thursday-boot-co-product-description-768x384.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-thursday-boot-co-product-description-400x200.jpg 400w\" sizes=\"(max-width: 1292px) 100vw, 1292px\"\/><\/noscript><img decoding=\"async\" width=\"1292\" height=\"646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-thursday-boot-co-product-description.jpg\" alt=\"Thursday Boots mission statement\" class=\"lazyload wp-image-150465\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-thursday-boot-co-product-description.jpg 1292w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-thursday-boot-co-product-description-680x340.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-thursday-boot-co-product-description-768x384.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-thursday-boot-co-product-description-400x200.jpg 400w\" data-sizes=\"(max-width: 1292px) 100vw, 1292px\"\/><\/figure>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1418\" height=\"552\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-thursday-boot-co-mission-statement.jpg\" alt=\"Thursday Boots mission statement\" class=\"wp-image-150467\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-thursday-boot-co-mission-statement.jpg 1418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-thursday-boot-co-mission-statement-680x265.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-thursday-boot-co-mission-statement-768x299.jpg 768w\" sizes=\"(max-width: 1418px) 100vw, 1418px\"\/><\/noscript><img decoding=\"async\" width=\"1418\" height=\"552\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-thursday-boot-co-mission-statement.jpg\" alt=\"Thursday Boots mission statement\" class=\"lazyload wp-image-150467\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-thursday-boot-co-mission-statement.jpg 1418w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-thursday-boot-co-mission-statement-680x265.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-thursday-boot-co-mission-statement-768x299.jpg 768w\" data-sizes=\"(max-width: 1418px) 100vw, 1418px\"\/><\/figure>\n<p>There are a few key things here that make this description so\u00a0good:<\/p>\n<ul>\n<li>It knows its audience: Men who want a boot that looks good, stands up to hard use, and doesn\u2019t require constant cleaning and caring.<\/li>\n<li>It makes you a part of its story and mission: making the highest-quality boots that are priced fairly and ethically.<\/li>\n<li>It highlights the quality of the materials\u2014Kevlar laces and USA-grown tier 1 cattle hides.<\/li>\n<\/ul>\n<p>Here\u2019s another product description example from Solo Stove\u2019s <a href=\"https:\/\/solostove.com\/en-us\/p\/solo-stove-bonfire\">smokeless fire pit<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"689\" height=\"372\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-bonfire-product-description.png\" alt=\"Solo Stove Bonfire 2.0 product description\" class=\"wp-image-150469\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-bonfire-product-description.png 689w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-bonfire-product-description-680x367.png 680w\" sizes=\"(max-width: 689px) 100vw, 689px\"\/><\/noscript><img decoding=\"async\" width=\"689\" height=\"372\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-bonfire-product-description.png\" alt=\"Solo Stove Bonfire 2.0 product description\" class=\"lazyload wp-image-150469\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-bonfire-product-description.png 689w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-bonfire-product-description-680x367.png 680w\" data-sizes=\"(max-width: 689px) 100vw, 689px\"\/><\/figure>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"466\" height=\"206\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-bonfire-product-info.png\" alt=\"Solo Stove smokeless firepit description\" class=\"wp-image-150471\"\/><\/noscript><img decoding=\"async\" width=\"466\" height=\"206\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-bonfire-product-info.png\" alt=\"Solo Stove smokeless firepit description\" class=\"lazyload wp-image-150471\"\/><\/figure>\n<p>Just like Thursday Boot Co., Solo Stove does a great job of knowing its audience. Anyone who\u2019s sat around a fire knows what teary eyes and smelly clothes feel\u00a0like.<\/p>\n<p>Notice how its actual \u201cproduct description\u201d is only two short sentences. It cuts straight to what the product is with zero fluff above the fold, then goes into explaining the features in more detail beneath the product images and\u00a0specs.<\/p>\n<p>Solo Stove also does a great job of using video to enhance its product descriptions.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Lastly, let\u2019s look at one of my favorite products of all time: chocolate.<\/p>\n<p><a href=\"https:\/\/www.chocolatebar.com\/\">Endangered Species Chocolate<\/a> is my favorite chocolate brand. The chocolate is decadent, delicious, and, best of all, the brand gives 10% of its profit to help save endangered species.<\/p>\n<p>Why am I telling you this? Aside from wanting to convince you to enlighten your palate, I\u2019m hoping you\u2019ll see these are all points that help the brand write delicious product descriptions that convert.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1336\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-endangered-species-chocolate-product-page.png\" alt=\"Endangered Chocolate 88% cacao chocolate bar\" class=\"wp-image-150473\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-endangered-species-chocolate-product-page.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-endangered-species-chocolate-product-page-636x425.png 636w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-endangered-species-chocolate-product-page-768x513.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-endangered-species-chocolate-product-page-1536x1027.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1336\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-endangered-species-chocolate-product-page.png\" alt=\"Endangered Chocolate 88% cacao chocolate bar\" class=\"lazyload wp-image-150473\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-endangered-species-chocolate-product-page.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-endangered-species-chocolate-product-page-636x425.png 636w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-endangered-species-chocolate-product-page-768x513.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-endangered-species-chocolate-product-page-1536x1027.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>It uses its descriptions to describe the experience you will have when you buy one of the bars. This helps you to imagine the taste in your mouth. And if you can imagine it, you\u2019re one step closer to making that experience a reality and clicking the \u201cbuy\u201d button.<\/p>\n<p>This is the power of using words to help your customers visualize themselves owning, using, or consuming your product. If they can see it in their minds, they are much more likely to\u00a0buy.<\/p>\n<p>By studying other brands\u2019 copywriting, you can improve your\u00a0own.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>6 tips to write product descriptions that convert<\/h2>\n<\/p>\n<\/div>\n<p>Ready to start writing? Here are six tips for crafting the best product descriptions possible:<\/p>\n<h3>1. Above all else, know your audience<\/h3>\n<p>Convincing someone to buy something without understanding their needs, wants, and desires is difficult, to say the least. If you want your descriptions to be as effective as possible, you need to know your audience well.<\/p>\n<p>Specifically, you need to know the answers to the following questions:<\/p>\n<ul>\n<li>What are the characteristics of the target segment or of an ideal customer? (Age, gender, interests, personality, life situation, etc.).<\/li>\n<li>What pain point does my product help them solve? What lifestyle does it help them\u00a0live?<\/li>\n<\/ul>\n<p>If we look at the three examples I gave above, we can answer these questions.\u00a0<\/p>\n<p><strong>President Lace-Up Boot:\u00a0<\/strong><\/p>\n<ul>\n<li>Male, likely aged 25\u201345, cares about his appearance but also needs a boot that can function, hold up, and look\u00a0good.<\/li>\n<li>It helps the wearer have practical footwear that looks good, feels good, and doesn\u2019t break the\u00a0bank.<\/li>\n<\/ul>\n<p><strong>Solo Stove:<\/strong><\/p>\n<ul>\n<li>Multiple age ranges and genders, but likely a family-oriented person aged 30\u201345 or possibly someone who enjoys hosting parties. I would create more than one <a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-buyer-persona\/\">buyer persona<\/a> in this\u00a0case.<\/li>\n<li>It helps them host wonderful gatherings around a smokeless, beautiful fire.<\/li>\n<\/ul>\n<p><strong>Endangered Species Chocolate:<\/strong><\/p>\n<ul>\n<li>Likely someone a bit older (30+) with more money to spend on indulgences and who cares about the planet as well as great chocolate.<\/li>\n<li>It helps them enjoy a delicious treat and take a moment for themselves.<\/li>\n<\/ul>\n<p>Notice that I didn\u2019t say, \u201cGives them a good shoe to wear\u201d or \u201cGives them a pit to make a fire.\u201d There\u2019s more to it than that\u2014it\u2019s about the ultimate desired outcome: Having the perfect fire to make the perfect party or the perfect boot to look good and feel good without breaking the\u00a0bank.<\/p>\n<p>If you can figure out <em>exactly<\/em> what your audience wants and needs, then you can paint a picture with your words that can sell your product for\u00a0you.<\/p>\n<p>If you don\u2019t know the answers to these questions, it\u2019s time to <a href=\"https:\/\/ahrefs.com\/blog\/market-research\/\">do some market research<\/a>. Read forums, ask questions, and always try to get authentic customer feedback. Even consider sending an email asking for people\u2019s feedback and try to get them to let you hop on a phone or video call. This insight is invaluable and can be worth giving free products or discounts to\u00a0get.<\/p>\n<h3>2. Tell a\u00a0story<\/h3>\n<p>Good copywriting gets the reader invested. You want them to feel like they\u2019re a part of your story or mission.<\/p>\n<p>In the words of world-renowned copywriter David Ogilvy, \u201cThe worst fault a salesman can commit is to be a bore.\u201d People want to be entertained and fascinated, and your descriptions are no exception.<\/p>\n<p>Obviously, this is easier done with some products than others. It\u2019s pretty difficult to tell an interesting story about something as simple as a standard phone charging cable or a roll of paper towels. But that doesn\u2019t mean it can\u2019t be\u00a0done.<\/p>\n<p>One of my favorite ways a brand has done this is <a href=\"https:\/\/www.squattypotty.com\/collections\/stools\/products\/original\">Squatty Potty<\/a> and its slogan \u201cUnkink Your\u00a0Colon\u201d:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1249\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-squatty-potty-slogan.png\" alt=\"Squatty Potty funny product description\" class=\"wp-image-150475\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-squatty-potty-slogan.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-squatty-potty-slogan-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-squatty-potty-slogan-768x480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-squatty-potty-slogan-1536x960.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1249\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-squatty-potty-slogan.png\" alt=\"Squatty Potty funny product description\" class=\"lazyload wp-image-150475\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-squatty-potty-slogan.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-squatty-potty-slogan-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-squatty-potty-slogan-768x480.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-squatty-potty-slogan-1536x960.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>It combines humor with storytelling to make an extremely compelling product description. And it keeps it going all the way through its product page.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"848\" height=\"668\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-squatty-potty-mission.jpg\" alt=\"Squatty Potty brand mission\" class=\"wp-image-150477\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-squatty-potty-mission.jpg 848w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-squatty-potty-mission-540x425.jpg 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-squatty-potty-mission-768x605.jpg 768w\" sizes=\"(max-width: 848px) 100vw, 848px\"\/><\/noscript><img decoding=\"async\" width=\"848\" height=\"668\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-squatty-potty-mission.jpg\" alt=\"Squatty Potty brand mission\" class=\"lazyload wp-image-150477\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-squatty-potty-mission.jpg 848w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-squatty-potty-mission-540x425.jpg 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-squatty-potty-mission-768x605.jpg 768w\" data-sizes=\"(max-width: 848px) 100vw, 848px\"\/><\/figure>\n<p>The \u201cstory\u201d is, as a species, we have evolved to poop while squatting, not sitting. The squatty potty helps you to do what humans were designed to do in the unnatural environment we call a bathroom.<\/p>\n<p>Not all products lend themselves so well to this type of humorous storytelling. But if you can find an interesting angle for your products, it can help you create a selling point.<\/p>\n<h3>3. Write with SEO in\u00a0mind<\/h3>\n<p>If you care about getting free, recurring customers, you should care about <a href=\"https:\/\/ahrefs.com\/seo\">search engine optimization (SEO)<\/a>. That means optimizing your product pages so they can rank for keywords people search on Google and other search engines.<\/p>\n<p>Optimizing your product descriptions starts with knowing what keyword you want your page to rank for\u2014which means you need to do some <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>.<\/p>\n<p>The easiest way to do that is to search for your product on Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, look at the <strong>Related terms<\/strong> report, and leave it at the default view. It shows you keywords that pages ranking at the top 10 positions for the keyword on the input also rank\u00a0for.<\/p>\n<p>For example, let\u2019s say I want to sell a purple bikini. It brings back 38 related keywords:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"2160\" height=\"1040\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-ahrefs-related-terms-report-updated.jpg\" alt=\"Related terms report, via Ahrefs' Keywords Explorer\" class=\"wp-image-150480\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-ahrefs-related-terms-report-updated.jpg 2160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-ahrefs-related-terms-report-updated-680x327.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-ahrefs-related-terms-report-updated-768x370.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-ahrefs-related-terms-report-updated-1536x740.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-ahrefs-related-terms-report-updated-2048x986.jpg 2048w\" sizes=\"(max-width: 2160px) 100vw, 2160px\"\/><\/noscript><img decoding=\"async\" width=\"2160\" height=\"1040\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-ahrefs-related-terms-report-updated.jpg\" alt=\"Related terms report, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-150480\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-ahrefs-related-terms-report-updated.jpg 2160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-ahrefs-related-terms-report-updated-680x327.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-ahrefs-related-terms-report-updated-768x370.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-ahrefs-related-terms-report-updated-1536x740.jpg 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-ahrefs-related-terms-report-updated-2048x986.jpg 2048w\" data-sizes=\"(max-width: 2160px) 100vw, 2160px\"\/><\/figure>\n<p>The keyword \u201cpurple bikini\u201d is searched for ~3,000 times per month. But there are other keywords like \u201cpurple bathing suits,\u201d \u201cpurple bikini set,\u201d etc., that are also searched for.<\/p>\n<p>In this case, the keyword I typed in happened to be the best target keyword for the page. But that won\u2019t always be the case. Had we typed \u201clavender bikini,\u201d we would have found that \u201cpurple bikini\u201d would be a better keyword to target due to its higher traffic potential.<\/p>\n<p>These related terms can help you further optimize your product page for the main target keyword.<\/p>\n<p>For example, we can talk about \u201cpurple swimsuit\u201d and \u201cpurple bikini set\u201d in our product description to increase our page\u2019s relevancy for the keyword \u201cpurple bikini\u201d and help our chances of ranking on Google.<\/p>\n<p>You can use these keywords in your page headers, the description itself, image alt text, and more. Just add them wherever it feels natural and makes sense without trying to force them in too many times. Think of it as a way of varying your word choices (which is one of <a href=\"https:\/\/ahrefs.com\/blog\/writing-tips\/\">my tips to become a better writer<\/a>, by the\u00a0way).<\/p>\n<p>This is part of the deeper process of <a href=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/\">on-page SEO<\/a>\u2014something every e-commerce business owner should learn.\u00a0<\/p>\n<h3>4. Use ads to test\u00a0copy<\/h3>\n<p>Enough about SEO. Let\u2019s talk about <a href=\"https:\/\/ahrefs.com\/blog\/ppc-marketing\/\">pay-per-click (PPC)<\/a> ads and how to use them to improve your product copy.<\/p>\n<p>If you\u2019re already running search ads, then use excerpts from the winning ad copies in your product descriptions. You\u2019ve already got the data that they\u00a0work.<\/p>\n<p>If you\u2019re not running ads, you can still spy on competitors\u2019 ads to see what kind of copy is working for them. Just Google your product\u2026<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1394\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-google-search-results-for-affordable-mens-suits.png\" alt=\"Google search results for &quot;affordable men's suits&quot;\" class=\"wp-image-150482\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-google-search-results-for-affordable-mens-suits.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-google-search-results-for-affordable-mens-suits-609x425.png 609w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-google-search-results-for-affordable-mens-suits-768x536.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-google-search-results-for-affordable-mens-suits-1536x1071.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1394\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-google-search-results-for-affordable-mens-suits.png\" alt=\"Google search results for &quot;affordable men's suits&quot;\" class=\"lazyload wp-image-150482\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-google-search-results-for-affordable-mens-suits.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-google-search-results-for-affordable-mens-suits-609x425.png 609w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-google-search-results-for-affordable-mens-suits-768x536.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-google-search-results-for-affordable-mens-suits-1536x1071.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>\u2026 and take note of any common trends among the ads. In this example, the word \u201cDesigner\u201d sticks out to me. If I try other keywords, I can see that\u2019s a common trend:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1762\" height=\"1574\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-google-search-results-for-stylish-mens-suits.jpg\" alt=\"Google search results for &quot;stylish men's suits&quot;\" class=\"wp-image-150484\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-google-search-results-for-stylish-mens-suits.jpg 1762w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-google-search-results-for-stylish-mens-suits-476x425.jpg 476w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-google-search-results-for-stylish-mens-suits-768x686.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-google-search-results-for-stylish-mens-suits-1536x1372.jpg 1536w\" sizes=\"(max-width: 1762px) 100vw, 1762px\"\/><\/noscript><img decoding=\"async\" width=\"1762\" height=\"1574\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-google-search-results-for-stylish-mens-suits.jpg\" alt=\"Google search results for &quot;stylish men's suits&quot;\" class=\"lazyload wp-image-150484\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-google-search-results-for-stylish-mens-suits.jpg 1762w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-google-search-results-for-stylish-mens-suits-476x425.jpg 476w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-google-search-results-for-stylish-mens-suits-768x686.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-google-search-results-for-stylish-mens-suits-1536x1372.jpg 1536w\" data-sizes=\"(max-width: 1762px) 100vw, 1762px\"\/><\/figure>\n<p>This tells me using words like \u201cDesigner\u201d and advertising combo pricing may be a good thing to include in your product descriptions.<\/p>\n<p>To make this even better and faster, you can spy on your competitors\u2019 ads with the <strong>Ads<\/strong> report<strong> <\/strong>inside Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1431\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-ahrefs-ads-report.jpg\" alt=\"Ads report, via Ahrefs' Site Explorer\" class=\"wp-image-150486\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-ahrefs-ads-report.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-ahrefs-ads-report-594x425.jpg 594w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-ahrefs-ads-report-768x550.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-ahrefs-ads-report-1536x1100.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1431\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-ahrefs-ads-report.jpg\" alt=\"Ads report, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-150486\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-ahrefs-ads-report.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-ahrefs-ads-report-594x425.jpg 594w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-ahrefs-ads-report-768x550.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-ahrefs-ads-report-1536x1100.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>This will let you see their ad copies across all of their ads, and you can check multiple competitors to see the trends and overlaps of what makes them successful. This is because ads that drive the most traffic and cost the most are likely to be optimized and tested, so you can steal what\u2019s already been found to convert.<\/p>\n<h3>5. Make it look\u00a0good<\/h3>\n<p>Your product page doesn\u2019t need to just <em>sound<\/em> good\u2014it needs to <em>look<\/em> good\u00a0too.<\/p>\n<p>This encompasses a lot of things:<\/p>\n<ul>\n<li>Using better words to describe your products<\/li>\n<li>Formatting your description in a way that\u2019s easy to\u00a0scan<\/li>\n<li>Breaking up large paragraphs and cutting fluff<\/li>\n<li>Using high-quality photos and videos<\/li>\n<li>Breaking up the page visually<\/li>\n<\/ul>\n<p>The brand examples I gave at the beginning of this article do this really well. They don\u2019t just have some product photos with a description and a \u201cbuy\u201d button\u2014their whole product page is a landing page created to convert the visitor.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"640\" height=\"433\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-thursday-boot-co-product-page.gif\" alt=\"Thursday Boots product page\" class=\"wp-image-150488\"\/><\/noscript><img decoding=\"async\" width=\"640\" height=\"433\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-thursday-boot-co-product-page.gif\" alt=\"Thursday Boots product page\" class=\"lazyload wp-image-150488\"\/><\/figure>\n<p>They break up the page into sections using a mix of beautiful product photos with brief descriptions, video overviews, and close-ups that explain the minute details. If you don\u2019t know how to structure your website like this yourself and can\u2019t find a template you like, it may be worth hiring a web designer to build it for\u00a0you.<\/p>\n<p>Beyond the structure of the page, you should also focus on improving the words you use to describe your products. Instead of just saying it\u2019s \u201cdurable\u201d or \u201chigh quality,\u201d take a more poetic and enticing approach.<\/p>\n<p>Jacob McMillen shares a great tip in <a href=\"https:\/\/jacobmcmillen.com\/website-copywriting\/#product-page\">his guide to copywriting<\/a> that is beneficial here\u2014use bulleted lists that describe a feature of the product, then follow that up with the added benefit while utilizing power\u00a0words.\u00a0<\/p>\n<p>For example:<\/p>\n<ul>\n<li>Enzyme washed for added softness<\/li>\n<li>Dye process creates variations of color, making each tee truly unique<\/li>\n<li>Tees pre-shrunk, so they will fit the same forever<\/li>\n<\/ul>\n<p>Words such as \u201cunique\u201d or \u201cforever\u201d are power words. Check out <a href=\"https:\/\/optinmonster.com\/700-power-words-that-will-boost-your-conversions\/#:~:text=What%20are%20Power%20Words%3F,resist%20being%20influenced%20by%20them!\">this list of power words<\/a> for more ideas to vary your wording and keep it interesting.<\/p>\n<h3>6. Cut the\u00a0fluff<\/h3>\n<p>Hopefully at this point, you\u2019ve meticulously brooded over every word of your descriptions. You\u2019ve formatted them with thoughtful use of bulleted lists, sections, and\u00a0media.<\/p>\n<p>But there\u2019s one more thing you need to do to polish your description: <strong>Ruthlessly cut the\u00a0fluff.<\/strong><\/p>\n<p>When you\u2019re done writing, sleep on it first, then read your product descriptions out loud the next day. By reading them out loud, it will be painfully obvious where you\u2019ve added unnecessary, extra wording or which sentences sound strange.<\/p>\n<p>Some big culprits include the overuse of the word \u201cthat,\u201d writing in passive voice instead of active voice, and using weak verbs instead of stronger, more expressive ones.<\/p>\n<p>Let\u2019s take an example. Here\u2019s a product description:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Our lovely, fluffy down pillow is made by hand in a factory in Indiana by people who put a lot of care into every stitch. This pillow is sure to get rid of your insomnia and help you sleep like a\u00a0baby.<\/p>\n<\/blockquote>\n<p>Good, but let\u2019s cut the fluff and see what we can improve:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Our luxurious down pillows are hand-crafted with love in every stitch. Sewn right here in Indiana, these pillows will make your insomnia a thing of the past. Sleep like a baby\u00a0again.<\/p>\n<\/blockquote>\n<p>See how the second is more direct and uses stronger verbs with fewer words? That\u2019s what you\u2019re aiming for. Strong, expressive, and concise.<\/p>\n<h2>Final thoughts<\/h2>\n<p>As digital entrepreneurs, our website is our 24\/7 sales machine. Every second we put into improving it is a second invested in an automated money machine.<\/p>\n<p>Learning how to perfect your product descriptions\u2014and your product pages\u2014is one of the ways you can get a bigger ROI from your business.<\/p>\n<p>Ready to learn more? Check out these other guides:<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/product-descriptions-creation\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you own an e-commerce website, your product descriptions are a low-hanging fruit to help you make more\u00a0sales. A great product description tells a story\u2014the story of who your product is for and how your product can help them get what they\u00a0want. Because when it comes to sales, it\u2019s not about what your product does. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=1980"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/1981"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=1980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=1980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=1980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}