{"id":1982,"date":"2023-01-11T20:00:00","date_gmt":"2023-01-11T20:00:00","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2023\/01\/11\/how-many-seo-keywords-should-a-page-really-target\/"},"modified":"2023-01-11T20:00:00","modified_gmt":"2023-01-11T20:00:00","slug":"how-many-seo-keywords-should-a-page-really-target","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/how-many-seo-keywords-should-a-page-really-target\/","title":{"rendered":"How Many SEO Keywords Should a Page Really Target?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Here\u2019s what we recommend: pick just one primary keyword and enough secondary keywords to cover a given topic in\u00a0full.<\/p>\n<p>In the rest of the article, I\u2019ll explain why and\u00a0how.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Primary vs. secondary keywords\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Going forward, we\u2019ll differentiate between two kinds of keywords.\u00a0<\/p>\n<p><strong>The primary keyword,<\/strong> also called the target keyword, is the main topic of a page. It\u2019s also the single keyword to optimize a page\u00a0for.\u00a0<\/p>\n<p><strong>Secondary keywords<\/strong> are any keywords closely related to the primary keyword that you\u2019re targeting with your\u00a0page.\u00a0<\/p>\n<p>Synonyms, subtopics, and long-tail keyword variations can be considered secondary keywords. But the best use of secondary keywords for <a href=\"https:\/\/ahrefs.com\/seo\">SEO<\/a> is as relevant subtopics\u2014this is what I\u2019ll focus on in this article.\u00a0<\/p>\n<p>So to sum up the difference, if the primary keyword is the topic of the book, you can use secondary keywords as subtopics.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1664\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-primary-vs-secondary-keywords.png\" alt=\"Primary vs. secondary keywords\" class=\"wp-image-150547\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-primary-vs-secondary-keywords.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-primary-vs-secondary-keywords-460x425.png 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-primary-vs-secondary-keywords-768x710.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-primary-vs-secondary-keywords-1536x1420.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1664\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-primary-vs-secondary-keywords.png\" alt=\"Primary vs. secondary keywords\" class=\"lazyload wp-image-150547\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-primary-vs-secondary-keywords.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-primary-vs-secondary-keywords-460x425.png 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-primary-vs-secondary-keywords-768x710.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-primary-vs-secondary-keywords-1536x1420.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Why one primary keyword is enough<\/h2>\n<\/p>\n<\/div>\n<p>There are at least three reasons why.\u00a0<\/p>\n<h3>Reason 1. Any page needs one clearly defined topic<\/h3>\n<p>Sounds quite obvious, but a satisfactory explanation of this idea can become complicated quite quickly. It\u2019s probably best if we look at this from a user experience perspective.\u00a0<\/p>\n<p>Since people look for specific things online, it won\u2019t be the best idea to make them look for those things on pages about multiple things or even worse\u2014everything. So a single page targeting multiple topics will not be that useful.<\/p>\n<p>And since Google exists to help people find specific things, it will likely show a page with a specific focus, i.e., the most relevant one, rather than a page that tries to rank for multiple different topics simultaneously.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1876\" height=\"752\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-sample-keyword-from-wikipedia.png\" alt=\"Sample keyword from Wikipedia\" class=\"wp-image-150549\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-sample-keyword-from-wikipedia.png 1876w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-sample-keyword-from-wikipedia-680x273.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-sample-keyword-from-wikipedia-768x308.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-sample-keyword-from-wikipedia-1536x616.png 1536w\" sizes=\"(max-width: 1876px) 100vw, 1876px\"\/><\/noscript><img decoding=\"async\" width=\"1876\" height=\"752\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-sample-keyword-from-wikipedia.png\" alt=\"Sample keyword from Wikipedia\" class=\"lazyload wp-image-150549\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-sample-keyword-from-wikipedia.png 1876w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-sample-keyword-from-wikipedia-680x273.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-sample-keyword-from-wikipedia-768x308.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-sample-keyword-from-wikipedia-1536x616.png 1536w\" data-sizes=\"(max-width: 1876px) 100vw, 1876px\"\/><figcaption>Wikipedia is a website about everything but only because each page is about\u00a0something particular. Imagine how unhelpful it would be to see its homepage instead of this page for the query \u201ctable football.\u201d<\/figcaption><\/figure>\n<h3>Reason 2. Google is good at catching close variations and misspellings\u00a0<\/h3>\n<p>Have you noticed what happens when you misspell something in Google?\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1438\" height=\"466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-google-handles-misspellings.png\" alt=\"Example of how Google handles misspelled words\" class=\"wp-image-150551\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-google-handles-misspellings.png 1438w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-google-handles-misspellings-680x220.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-google-handles-misspellings-768x249.png 768w\" sizes=\"(max-width: 1438px) 100vw, 1438px\"\/><\/noscript><img decoding=\"async\" width=\"1438\" height=\"466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-google-handles-misspellings.png\" alt=\"Example of how Google handles misspelled words\" class=\"lazyload wp-image-150551\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-google-handles-misspellings.png 1438w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-google-handles-misspellings-680x220.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-google-handles-misspellings-768x249.png 768w\" data-sizes=\"(max-width: 1438px) 100vw, 1438px\"\/><\/figure>\n<p>Google will correct you like a grammar teacher because you likely had something else in mind when typing that search term.\u00a0<\/p>\n<p>But what about close variations and synonyms?\u00a0<\/p>\n<p>Same thing. Google will rank your page for keywords with the same meaning and intent without you having to target every single variation intentionally. It knows that people search for the same thing in different ways.<\/p>\n<p>To illustrate, let\u2019s compare \u201csubmit website to search engines\u201d and \u201cwebsite submission to search engines.\u201d The SERP comparison in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> tells us these two keywords have almost the same results.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1878\" height=\"1038\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-ahrefs-serp-comparison.png\" alt=\"SERP comparison in Ahrefs' Keywords Explorer\" class=\"wp-image-151043\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-ahrefs-serp-comparison.png 1878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-ahrefs-serp-comparison-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-ahrefs-serp-comparison-768x424.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-ahrefs-serp-comparison-1536x849.png 1536w\" sizes=\"(max-width: 1878px) 100vw, 1878px\"\/><\/noscript><img decoding=\"async\" width=\"1878\" height=\"1038\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-ahrefs-serp-comparison.png\" alt=\"SERP comparison in Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-151043\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-ahrefs-serp-comparison.png 1878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-ahrefs-serp-comparison-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-ahrefs-serp-comparison-768x424.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-ahrefs-serp-comparison-1536x849.png 1536w\" data-sizes=\"(max-width: 1878px) 100vw, 1878px\"\/><\/figure>\n<h3>Reason 3. You can rank for hundreds of keywords if you optimize for\u00a0one<\/h3>\n<p>According to <a href=\"https:\/\/ahrefs.com\/blog\/also-rank-for-study\/\">our study,<\/a> the average #1 ranking page will also rank in the top 10 for nearly 1,000 other relevant keywords.\u00a0<\/p>\n<p>This doesn\u2019t apply only to keywords with large volumes. The pattern remains the same even for less popular keywords.\u00a0<\/p>\n<p>Case in point: Our article on <a href=\"https:\/\/ahrefs.com\/blog\/seo-basics\/\">seo basics<\/a> was optimized for a single keyword with 1,400 monthly searches. The article now ranks for 463 keywords, out of which 156 are in the top\u00a010.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-page-ranks-for-multiple-keywords-in-top-10.png\" alt=\"Example of an article ranking for multiple keywords in the top 10\" class=\"wp-image-150555\" width=\"428\" height=\"220\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-page-ranks-for-multiple-keywords-in-top-10.png 856w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-page-ranks-for-multiple-keywords-in-top-10-680x350.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-page-ranks-for-multiple-keywords-in-top-10-768x395.png 768w\" sizes=\"(max-width: 428px) 100vw, 428px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-page-ranks-for-multiple-keywords-in-top-10.png\" alt=\"Example of an article ranking for multiple keywords in the top 10\" class=\"lazyload wp-image-150555\" width=\"428\" height=\"220\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-page-ranks-for-multiple-keywords-in-top-10.png 856w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-page-ranks-for-multiple-keywords-in-top-10-680x350.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-page-ranks-for-multiple-keywords-in-top-10-768x395.png 768w\" data-sizes=\"(max-width: 428px) 100vw, 428px\"\/><\/figure>\n<p>Some of those keywords don\u2019t sound like close variations at\u00a0first:\u00a0<\/p>\n<ul>\n<li><span class=\"dquo\">\u201c<\/span>seo basics\u201d<\/li>\n<li><span class=\"dquo\">\u201c<\/span>how to use\u00a0seo\u201d\u00a0<\/li>\n<li><span class=\"dquo\">\u201c<\/span>beginner\u2019s guide to\u00a0seo\u201d<\/li>\n<li><span class=\"dquo\">\u201c<\/span>getting started with\u00a0seo\u201d<\/li>\n<li><span class=\"dquo\">\u201c<\/span>search engine optimization how\u00a0to\u201d<\/li>\n<li><span class=\"dquo\">\u201c<\/span>seo knowledge\u201d<\/li>\n<li><span class=\"dquo\">\u201c<\/span>seo fundamentals\u201d<\/li>\n<\/ul>\n<p>Yet, in Google\u2019s eyes, they can be \u201cserved\u201d by the same or similar pages.\u00a0<\/p>\n<p>The best part here is that all of the keywords bring traffic independently. As a result, that article optimized for a keyword with a volume of 1,400 monthly searches in the U.S. generates an estimated 8,600 visits every\u00a0month.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1398\" height=\"524\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-organic-traffic-to-article.png\" alt=\"Organic traffic to our guide on SEO for beginners\" class=\"wp-image-150557\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-organic-traffic-to-article.png 1398w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-organic-traffic-to-article-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-organic-traffic-to-article-768x288.png 768w\" sizes=\"(max-width: 1398px) 100vw, 1398px\"\/><\/noscript><img decoding=\"async\" width=\"1398\" height=\"524\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-organic-traffic-to-article.png\" alt=\"Organic traffic to our guide on SEO for beginners\" class=\"lazyload wp-image-150557\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-organic-traffic-to-article.png 1398w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-organic-traffic-to-article-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-organic-traffic-to-article-768x288.png 768w\" data-sizes=\"(max-width: 1398px) 100vw, 1398px\"\/><\/figure>\n<p>So while targeting not multiple but a single primary keyword is the best tactic, you will get the best results if you incorporate multiple secondary keywords.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Why you need secondary keywords\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>In short, to cover a topic in full, you need relevant subtopics. And one of the best ways to find relevant subtopics is through secondary keywords.\u00a0<\/p>\n<p>Imagine that Google is a huge bookstore, and you walk in to get the best beginner\u2019s guide to gardening. You\u2019d surely appreciate it if the shop assistant showed you a guide that explained all the basics in layperson\u2019s terms that other people seemed to be satisfied with. Why would you even look at other guides?\u00a0<\/p>\n<p>In an overly simplified analogy, that\u2019s how Google works. The system understands what the searcher may be after and tries to serve the most helpful result while keeping other options in the\u00a0back.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>How to find primary and secondary keywords\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Let\u2019s look at some practical ways to find both primary and secondary keywords at\u00a0scale.\u00a0<\/p>\n<h3>How to find primary keywords\u00a0<\/h3>\n<p>Use these methods to find the main topic for your content.\u00a0<\/p>\n<h4>Method 1. Use a keyword research tool\u00a0<\/h4>\n<p>One of the best ways to find a good keyword to target is to use a keyword research tool. One that not only uncovers keyword ideas but also provides actionable <a href=\"https:\/\/ahrefs.com\/blog\/seo-metrics-to-track\/\">SEO metrics<\/a>.\u00a0<\/p>\n<p>Here\u2019s how to find a good primary keyword with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.\u00a0<\/p>\n<p>Let\u2019s say you run a website with pet supplies, and you think dog toys may be a good topic for your visitors. You\u00a0can:<\/p>\n<ol>\n<li>Enter your seed keyword (\u201cdog toys\u201d). You can also use multiple seed keywords.<\/li>\n<li>Go to the <strong>Matching terms <\/strong>report.\u00a0<\/li>\n<li>Browse through <strong>Parent Topics<\/strong> on the left-hand side. When you find an interesting topic, click on it to see the keywords that fall under the same keyword group.\u00a0<\/li>\n<li>Pick the keyword while weighing in Keyword Difficulty (KD), Traffic Potential (TP), and what makes the most sense for your website (you can learn more about choosing the right keywords in <a href=\"https:\/\/ahrefs.com\/blog\/how-to-choose-keywords-for-seo\/\">this guide<\/a>).\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1440\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-finding-primary-keywords-via-parent-topics.jpg\" alt=\"Finding primary keywords via Parent Topics\" class=\"wp-image-150559\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-finding-primary-keywords-via-parent-topics.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-finding-primary-keywords-via-parent-topics-590x425.jpg 590w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-finding-primary-keywords-via-parent-topics-768x553.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-finding-primary-keywords-via-parent-topics-1536x1106.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1440\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-finding-primary-keywords-via-parent-topics.jpg\" alt=\"Finding primary keywords via Parent Topics\" class=\"lazyload wp-image-150559\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-finding-primary-keywords-via-parent-topics.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-finding-primary-keywords-via-parent-topics-590x425.jpg 590w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-finding-primary-keywords-via-parent-topics-768x553.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-finding-primary-keywords-via-parent-topics-1536x1106.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<h4>Method 2. Find common topics in any\u00a0niche<\/h4>\n<p>Use a content gap analysis tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap tool<\/a> to find topics often covered within a niche. It\u2019s a helpful technique if you\u2019re entering a niche you don\u2019t know much\u00a0about.\u00a0<\/p>\n<p>\u00a0Here\u2019s what to\u00a0do:\u00a0<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Site Explorer<\/strong><\/a><\/li>\n<li>Open <a href=\"https:\/\/ahrefs.com\/content-gap\"><strong>Content Gap\u00a0tool<\/strong><\/a><\/li>\n<li>Enter URLs of websites with similar content, and make sure the last input field is\u00a0clear<\/li>\n<li>Hit <strong>Show keywords\u00a0<\/strong><\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1602\" height=\"812\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-finding-topics-content-gap.png\" alt=\"Finding topics with Content Gap\" class=\"wp-image-150561\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-finding-topics-content-gap.png 1602w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-finding-topics-content-gap-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-finding-topics-content-gap-768x389.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-finding-topics-content-gap-1536x779.png 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\"\/><\/noscript><img decoding=\"async\" width=\"1602\" height=\"812\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-finding-topics-content-gap.png\" alt=\"Finding topics with Content Gap\" class=\"lazyload wp-image-150561\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-finding-topics-content-gap.png 1602w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-finding-topics-content-gap-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-finding-topics-content-gap-768x389.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-finding-topics-content-gap-1536x779.png 1536w\" data-sizes=\"(max-width: 1602px) 100vw, 1602px\"\/><\/figure>\n<p>You can also use filters to refine your list. For example, show only the most common keywords (<strong>Intersect<\/strong> filter) with a minimum volume of 100 and a maximum Keyword Difficulty (<strong>KD<\/strong>) of\u00a020.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1861\" height=\"283\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-filtering-in-content-gap.png\" alt=\"Filtering results in Content Gap\" class=\"wp-image-150562\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-filtering-in-content-gap.png 1861w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-filtering-in-content-gap-680x103.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-filtering-in-content-gap-768x117.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-filtering-in-content-gap-1536x234.png 1536w\" sizes=\"(max-width: 1861px) 100vw, 1861px\"\/><\/noscript><img decoding=\"async\" width=\"1861\" height=\"283\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-filtering-in-content-gap.png\" alt=\"Filtering results in Content Gap\" class=\"lazyload wp-image-150562\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-filtering-in-content-gap.png 1861w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-filtering-in-content-gap-680x103.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-filtering-in-content-gap-768x117.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-filtering-in-content-gap-1536x234.png 1536w\" data-sizes=\"(max-width: 1861px) 100vw, 1861px\"\/><\/figure>\n<h4>Method 3. Analyze keywords of your competitors\u00a0<\/h4>\n<p>This method will show the keywords that your competitor ranks for (or any other site you wish to analyze). Based on that, you can pick keywords that could make a good fit for your website too. Here\u2019s a rundown of the process using <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>. You\u00a0can:<\/p>\n<ol>\n<li>Enter your competitor\u2019s website address.<\/li>\n<li>Go to the <strong>Organic keywords <\/strong>report.<\/li>\n<li>Refine the list of keywords to your heart\u2019s content. For example, you may want to uncover keywords that include a particular word or phrase.\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1114\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-analyzing-competitors-keywords.jpg\" alt=\"Analyzing competitor's keywords\" class=\"wp-image-150563\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-analyzing-competitors-keywords.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-analyzing-competitors-keywords-680x379.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-analyzing-competitors-keywords-768x428.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-analyzing-competitors-keywords-1536x856.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1114\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-analyzing-competitors-keywords.jpg\" alt=\"Analyzing competitor's keywords\" class=\"lazyload wp-image-150563\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-analyzing-competitors-keywords.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-analyzing-competitors-keywords-680x379.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-analyzing-competitors-keywords-768x428.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-analyzing-competitors-keywords-1536x856.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1724\" height=\"388\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-filtering-competitor-keywords.png\" alt=\"Filtering competitor's keywords\" class=\"wp-image-150565\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-filtering-competitor-keywords.png 1724w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-filtering-competitor-keywords-680x153.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-filtering-competitor-keywords-768x173.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-filtering-competitor-keywords-1536x346.png 1536w\" sizes=\"(max-width: 1724px) 100vw, 1724px\"\/><\/noscript><img decoding=\"async\" width=\"1724\" height=\"388\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-filtering-competitor-keywords.png\" alt=\"Filtering competitor's keywords\" class=\"lazyload wp-image-150565\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-filtering-competitor-keywords.png 1724w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-filtering-competitor-keywords-680x153.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-filtering-competitor-keywords-768x173.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-filtering-competitor-keywords-1536x346.png 1536w\" data-sizes=\"(max-width: 1724px) 100vw, 1724px\"\/><\/figure>\n<h3>How to find secondary keywords\u00a0<\/h3>\n<p>Use these methods to find relevant subtopics for your content.\u00a0<\/p>\n<h4>Method 1. Find secondary keywords of the top-ranking pages\u00a0<\/h4>\n<p>Once you uncover secondary keywords of the top-ranking content, you\u2019ll have a good idea of the subtopics to include in your content.\u00a0<\/p>\n<p>Here\u2019s how to find them with <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>:\u00a0<\/p>\n<ol>\n<li>Enter a topic you want to analyze, preferably a primary keyword you want to target\u00a0<\/li>\n<li>Go to the <strong>Related terms <\/strong>report\u00a0<\/li>\n<li>Set the toggles to <strong>Also rank for<\/strong> and <strong>Top 10<\/strong><\/li>\n<li>Look at the results and pick keywords that sound like good subtopics for your\u00a0page\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1614\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-related-terms-finding-ideas-for-subtopics.png\" alt=\"Related terms report\u2014finding ideas for subtopics\" class=\"wp-image-150567\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-related-terms-finding-ideas-for-subtopics.png 1614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-related-terms-finding-ideas-for-subtopics-680x220.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-related-terms-finding-ideas-for-subtopics-768x248.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-related-terms-finding-ideas-for-subtopics-1536x497.png 1536w\" sizes=\"(max-width: 1614px) 100vw, 1614px\"\/><\/noscript><img decoding=\"async\" width=\"1614\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-related-terms-finding-ideas-for-subtopics.png\" alt=\"Related terms report\u2014finding ideas for subtopics\" class=\"lazyload wp-image-150567\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-related-terms-finding-ideas-for-subtopics.png 1614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-related-terms-finding-ideas-for-subtopics-680x220.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-related-terms-finding-ideas-for-subtopics-768x248.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-related-terms-finding-ideas-for-subtopics-1536x497.png 1536w\" data-sizes=\"(max-width: 1614px) 100vw, 1614px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>Recommendation<\/p>\n<div class=\"recommendation-content\">\n<p>Google <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">tries to avoid<\/a> ranking content that brings nothing new to the\u00a0table.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1472\" height=\"902\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-google-self-assessment.png\" alt=\"Excerpt from Google's helpful content self-assessment test\" class=\"wp-image-150569\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-google-self-assessment.png 1472w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-google-self-assessment-680x417.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-google-self-assessment-768x471.png 768w\" sizes=\"(max-width: 1472px) 100vw, 1472px\"\/><\/noscript><img decoding=\"async\" width=\"1472\" height=\"902\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-google-self-assessment.png\" alt=\"Excerpt from Google's helpful content self-assessment test\" class=\"lazyload wp-image-150569\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-google-self-assessment.png 1472w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-google-self-assessment-680x417.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-google-self-assessment-768x471.png 768w\" data-sizes=\"(max-width: 1472px) 100vw, 1472px\"\/><\/figure>\n<p>So use competitor analysis wisely. Get an understanding of the kind of information necessary to meet searchers\u2019 expectations but make sure to add something unique (your own research, a unique perspective, more up-to-date data,\u00a0etc.).\u00a0<\/p>\n<\/div>\n<\/div>\n<h4>Method 2: Find missing keywords with Content Gap\u00a0<\/h4>\n<p>This last method should be used to boost your <em>existing <\/em>content. It allows you to find subtopics you may be missing by uncovering relevant keywords you don\u2019t rank\u00a0for.\u00a0<\/p>\n<p>We\u2019ll use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap tool<\/a> again. But this time, we\u2019ll insert a page in the last input to compare it with others.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1390\" height=\"1018\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-content-gap-missing-secondary-keywords.png\" alt=\"Using Content Gap to find missing secondary keywords\" class=\"wp-image-150571\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-content-gap-missing-secondary-keywords.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-content-gap-missing-secondary-keywords-580x425.png 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-content-gap-missing-secondary-keywords-768x562.png 768w\" sizes=\"(max-width: 1390px) 100vw, 1390px\"\/><\/noscript><img decoding=\"async\" width=\"1390\" height=\"1018\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-content-gap-missing-secondary-keywords.png\" alt=\"Using Content Gap to find missing secondary keywords\" class=\"lazyload wp-image-150571\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-content-gap-missing-secondary-keywords.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-content-gap-missing-secondary-keywords-580x425.png 580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-content-gap-missing-secondary-keywords-768x562.png 768w\" data-sizes=\"(max-width: 1390px) 100vw, 1390px\"\/><\/figure>\n<p>For example, comparing pages about playing with dogs, we see that the authors of the compared page can consider adding a section about games to play with puppies.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1520\" height=\"698\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-content-gap-analysis-results.png\" alt=\"Results from content gap analysis\" class=\"wp-image-150573\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-content-gap-analysis-results.png 1520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-content-gap-analysis-results-680x312.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-content-gap-analysis-results-768x353.png 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\"\/><\/noscript><img decoding=\"async\" width=\"1520\" height=\"698\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-content-gap-analysis-results.png\" alt=\"Results from content gap analysis\" class=\"lazyload wp-image-150573\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-content-gap-analysis-results.png 1520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-content-gap-analysis-results-680x312.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-content-gap-analysis-results-768x353.png 768w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>How to optimize content for keywords<\/h2>\n<\/p>\n<\/div>\n<p>If you want to target a keyword for SEO effectively, it\u2019s essential to know how to use your primary and secondary keywords inside the content. Here\u2019s a quick overview.\u00a0<\/p>\n<p>What\u2019s most important is your primary keyword should determine the <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>, which is a fundamental aspect of search engine optimization. To get the search intent right, plug in your primary keyword into Google, look at the top-ranking pages, and identify:\u00a0<\/p>\n<ul>\n<li><strong>Dominating content type<\/strong> \u2013 Popular types: video, article, landing page, product page.\u00a0<\/li>\n<li><strong>Dominating content format<\/strong> \u2013 Popular formats: reviews, comparisons, listicles, how-to guides, and opinion-based articles.\u00a0<\/li>\n<li><strong>Relevant content angles <\/strong>\u2013<strong> <\/strong>This refers to the unique selling point of the top-ranking pages. For instance, \u201cbest,\u201d \u201cfree,\u201d \u201cin 5 minutes,\u201d \u201cfor 2023,\u201d etc.\u00a0<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1370\" height=\"1264\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-identifying-intent-through-serps.png\" alt=\"SERPs for &quot;learn piano&quot; uncover the search intent\" class=\"wp-image-150575\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-identifying-intent-through-serps.png 1370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-identifying-intent-through-serps-461x425.png 461w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-identifying-intent-through-serps-768x709.png 768w\" sizes=\"(max-width: 1370px) 100vw, 1370px\"\/><\/noscript><img decoding=\"async\" width=\"1370\" height=\"1264\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-identifying-intent-through-serps.png\" alt=\"SERPs for &quot;learn piano&quot; uncover the search intent\" class=\"lazyload wp-image-150575\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-identifying-intent-through-serps.png 1370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-identifying-intent-through-serps-461x425.png 461w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-identifying-intent-through-serps-768x709.png 768w\" data-sizes=\"(max-width: 1370px) 100vw, 1370px\"\/><figcaption>Analyzing the SERPs for \u201clearn piano,\u201d we see that the dominating type is article, the format is a guide, and the useful angles are these: for beginners, best way, 2022, for adults.<\/figcaption><\/figure>\n<p>Next, as already mentioned, you need to cover your chosen topic in full. A quick reminder here: Your primary keyword is the topic, while your subtopics can come from relevant secondary keywords.\u00a0<\/p>\n<p>But not all relevant subtopics will be uncovered by keyword research. It\u2019s always a good idea to look at the structure of top-ranking pages to get an idea of what searchers may be looking for.\u00a0<\/p>\n<p>To make the job even easier, get our free <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a> and let it work out the structure for\u00a0you.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1328\" height=\"894\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-content-report-ahrefs-seo-toolbar.png\" alt=\"Content report in Ahrefs' SEO Toolbar\" class=\"wp-image-150577\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-content-report-ahrefs-seo-toolbar.png 1328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-content-report-ahrefs-seo-toolbar-631x425.png 631w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-content-report-ahrefs-seo-toolbar-768x517.png 768w\" sizes=\"(max-width: 1328px) 100vw, 1328px\"\/><\/noscript><img decoding=\"async\" width=\"1328\" height=\"894\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-content-report-ahrefs-seo-toolbar.png\" alt=\"Content report in Ahrefs' SEO Toolbar\" class=\"lazyload wp-image-150577\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-content-report-ahrefs-seo-toolbar.png 1328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-content-report-ahrefs-seo-toolbar-631x425.png 631w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-content-report-ahrefs-seo-toolbar-768x517.png 768w\" data-sizes=\"(max-width: 1328px) 100vw, 1328px\"\/><\/figure>\n<p>While we\u2019re at using keywords inside the content, let\u2019s address a couple of \u201cdon\u2019ts\u201d:\u00a0<\/p>\n<ul>\n<li><strong>Don\u2019t stuff your content with keywords<\/strong> \u2013 You don\u2019t need to try to mention your keywords as much as possible or aim for some kind of keyword density or statistical importance score.\u00a0<\/li>\n<li><strong>Don\u2019t try to \u201cforce in\u201d synonyms and closely related keywords (aka <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/lsi-keywords\/\"><strong>LSI keywords<\/strong><\/a><strong>)<\/strong> \u2013 Google won\u2019t rank your content higher just because you\u2019ve used more words than other pages to describe the same\u00a0thing.<\/li>\n<\/ul>\n<p>Finally, it\u2019s a good idea\u00a0to:<\/p>\n<ul>\n<li><strong>Insert your target keyword into the title<\/strong> \u2013 Title tags help Google understand what the content is\u00a0about.\u00a0<\/li>\n<li><strong>Align the H1 tag with the title<\/strong> \u2013 The easiest thing to do here is to make the H1 and title tags identical.\u00a0<\/li>\n<li><strong>Use secondary keywords in the H2\u2013H6 headings<\/strong> \u2013 But only if it\u2019s natural to the main body of the text. This can help Google understand what your page is\u00a0about.\u00a0<\/li>\n<li><strong>Use the primary keyword in the URL<\/strong> \u2013 Not a requirement, just the easiest way to help Google and searchers understand the context of the\u00a0page.\u00a0<\/li>\n<\/ul>\n<p>Those are the basics. If you\u2019re interested in learning more, check out <a href=\"https:\/\/ahrefs.com\/blog\/keyword-optimization\/\">How to Do Keyword Optimization for SEO (3 Steps)<\/a>.\u00a0<\/p>\n<h2>Final thoughts\u00a0<\/h2>\n<p>Let\u2019s recap the article in a handy list of dos and don\u2019ts.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"2100\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-targeting-keywords-for-seo.png\" alt=\"Table of dos and don'ts when targeting keywords for SEO\" class=\"wp-image-151046\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-targeting-keywords-for-seo.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-targeting-keywords-for-seo-364x425.png 364w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-targeting-keywords-for-seo-768x896.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-targeting-keywords-for-seo-1317x1536.png 1317w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-targeting-keywords-for-seo-1755x2048.png 1755w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"2100\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-targeting-keywords-for-seo.png\" alt=\"Table of dos and don'ts when targeting keywords for SEO\" class=\"lazyload wp-image-151046\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-targeting-keywords-for-seo.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-targeting-keywords-for-seo-364x425.png 364w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-targeting-keywords-for-seo-768x896.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-targeting-keywords-for-seo-1317x1536.png 1317w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-targeting-keywords-for-seo-1755x2048.png 1755w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a> or <a href=\"http:\/\/@mako@seocommunity.social\">Mastodon<\/a>.\u00a0<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/how-many-seo-keywords\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s what we recommend: pick just one primary keyword and enough secondary keywords to cover a given topic in\u00a0full. In the rest of the article, I\u2019ll explain why and\u00a0how. Primary vs. secondary keywords\u00a0 Going forward, we\u2019ll differentiate between two kinds of keywords.\u00a0 The primary keyword, also called the target keyword, is the main topic of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=1982"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/1983"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=1982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=1982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=1982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}