{"id":1986,"date":"2023-01-13T06:40:26","date_gmt":"2023-01-13T06:40:26","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2023\/01\/13\/how-to-use-google-keyword-planner-in-2023\/"},"modified":"2023-01-13T06:40:26","modified_gmt":"2023-01-13T06:40:26","slug":"how-to-use-google-keyword-planner-in-2023","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/how-to-use-google-keyword-planner-in-2023\/","title":{"rendered":"How to Use Google Keyword Planner in 2023"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Google Keyword Planner is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It can even show you the keywords your competitors are targeting.<\/p>\n<p>In this guide, you\u2019ll learn how to get some serious SEO value from Keyword Planner.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Step 1. Get access to Google Keyword Planner<\/h2>\n<\/p>\n<\/div>\n<p>Google Keyword Planner is free. All you need is a Google Ads account to use\u00a0it.\u00a0<\/p>\n<p>To set one up, go to <a href=\"https:\/\/ads.google.com\/home\/\">ads.google.com<\/a>, click \u201cStart now,\u201d and sign in to your Google account.<\/p>\n<p>Next, click the small blue \u201cSwitch to Expert Mode\u201d\u00a0link.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1250\" height=\"987\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-switch-to-expert-mode.png\" alt=\"&quot;Switch to Expert mode&quot; link\" class=\"wp-image-150958\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-switch-to-expert-mode.png 1250w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-switch-to-expert-mode-538x425.png 538w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-switch-to-expert-mode-768x606.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\"\/><\/noscript><img decoding=\"async\" width=\"1250\" height=\"987\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-switch-to-expert-mode.png\" alt=\"&quot;Switch to Expert mode&quot; link\" class=\"lazyload wp-image-150958\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-switch-to-expert-mode.png 1250w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-switch-to-expert-mode-538x425.png 538w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-switch-to-expert-mode-768x606.png 768w\" data-sizes=\"(max-width: 1250px) 100vw, 1250px\"\/><\/figure>\n<p>Then click the small \u201cSet up an account only\u201d\u00a0link.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1164\" height=\"1368\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-set-up-account-only.png\" alt=\"&quot;Set up account only&quot; link\" class=\"wp-image-150959\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-set-up-account-only.png 1164w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-set-up-account-only-362x425.png 362w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-set-up-account-only-768x903.png 768w\" sizes=\"(max-width: 1164px) 100vw, 1164px\"\/><\/noscript><img decoding=\"async\" width=\"1164\" height=\"1368\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-set-up-account-only.png\" alt=\"&quot;Set up account only&quot; link\" class=\"lazyload wp-image-150959\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-set-up-account-only.png 1164w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-set-up-account-only-362x425.png 362w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-set-up-account-only-768x903.png 768w\" data-sizes=\"(max-width: 1164px) 100vw, 1164px\"\/><\/figure>\n<p>On the next screen, enter your billing country, time zone, and currency, then click \u201cSubmit.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1582\" height=\"1152\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-billing-information.png\" alt=\"Confirming business information\" class=\"wp-image-150960\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-billing-information.png 1582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-billing-information-584x425.png 584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-billing-information-768x559.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-billing-information-1536x1119.png 1536w\" sizes=\"(max-width: 1582px) 100vw, 1582px\"\/><\/noscript><img decoding=\"async\" width=\"1582\" height=\"1152\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-billing-information.png\" alt=\"Confirming business information\" class=\"lazyload wp-image-150960\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-billing-information.png 1582w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-billing-information-584x425.png 584w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-billing-information-768x559.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-billing-information-1536x1119.png 1536w\" data-sizes=\"(max-width: 1582px) 100vw, 1582px\"\/><\/figure>\n<p>On the success screen that follows, click \u201cExplore your account.\u201d\u00a0<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-congratulations-message-680x330.png\" alt=\"Congratulations message\" width=\"340\" height=\"165\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-congratulations-message-680x330.png\" alt=\"Congratulations message\" width=\"340\" height=\"165\"\/><\/figure>\n<p>On the menu bar, click \u201cTools and settings\u201d &gt; \u201cPlanning\u201d &gt; \u201cKeyword Planner.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1032\" height=\"928\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-keyword-planner.png\" alt=\"Keyword Planner in menu\" class=\"wp-image-150962\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-keyword-planner.png 1032w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-keyword-planner-473x425.png 473w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-keyword-planner-768x691.png 768w\" sizes=\"(max-width: 1032px) 100vw, 1032px\"\/><\/noscript><img decoding=\"async\" width=\"1032\" height=\"928\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-keyword-planner.png\" alt=\"Keyword Planner in menu\" class=\"lazyload wp-image-150962\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-keyword-planner.png 1032w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-keyword-planner-473x425.png 473w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-keyword-planner-768x691.png 768w\" data-sizes=\"(max-width: 1032px) 100vw, 1032px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Step 2. Discover new keywords<\/h2>\n<\/p>\n<\/div>\n<p>If you want to see search volumes and metrics for an existing list of keywords, click \u201cGet search volume and forecasts.\u201d Otherwise, click \u201cDiscover new keywords\u201d to find new keyword ideas.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1708\" height=\"968\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-discover-new-keywords.png\" alt=\"Keyword Planner has two options: discover new keywords, or get search volume and forecasts\" class=\"wp-image-150963\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-discover-new-keywords.png 1708w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-discover-new-keywords-680x385.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-discover-new-keywords-768x435.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-discover-new-keywords-1536x871.png 1536w\" sizes=\"(max-width: 1708px) 100vw, 1708px\"\/><\/noscript><img decoding=\"async\" width=\"1708\" height=\"968\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-discover-new-keywords.png\" alt=\"Keyword Planner has two options: discover new keywords, or get search volume and forecasts\" class=\"lazyload wp-image-150963\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-discover-new-keywords.png 1708w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-discover-new-keywords-680x385.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-discover-new-keywords-768x435.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-discover-new-keywords-1536x871.png 1536w\" data-sizes=\"(max-width: 1708px) 100vw, 1708px\"\/><\/figure>\n<p>There are two ways to discover new keywords:<\/p>\n<ol>\n<li><strong>Start with ideas<\/strong> \u2013 Enter up to 10 words or phrases related to your business.\u00a0<\/li>\n<li><strong>Start with a website or webpage \u2013 <\/strong>Enter a URL and choose whether you want keyword suggestions based on the whole site or just that\u00a0page.\u00a0<\/li>\n<\/ol>\n<p>For example, if we enter a few keywords related to SEO, we get 2,934 keyword ideas.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1332\" height=\"1280\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-keyword-ideas.png\" alt=\"Number of keyword ideas from SEO &quot;seed&quot; keywords in Google Keyword Planner = 2,934\" class=\"wp-image-150964\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-keyword-ideas.png 1332w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-keyword-ideas-442x425.png 442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-keyword-ideas-768x738.png 768w\" sizes=\"(max-width: 1332px) 100vw, 1332px\"\/><\/noscript><img decoding=\"async\" width=\"1332\" height=\"1280\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-keyword-ideas.png\" alt=\"Number of keyword ideas from SEO &quot;seed&quot; keywords in Google Keyword Planner = 2,934\" class=\"lazyload wp-image-150964\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-keyword-ideas.png 1332w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-keyword-ideas-442x425.png 442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-keyword-ideas-768x738.png 768w\" data-sizes=\"(max-width: 1332px) 100vw, 1332px\"\/><\/figure>\n<p>This is pretty low compared to the number of keyword ideas you get from a third-party keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1352\" height=\"482\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-keywords-explorer-ideas.png\" alt=\"Number of keyword ideas from SEO &quot;seed&quot; keywords in Ahrefs' Keywords Explorer = 4.5 million\" class=\"wp-image-150965\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-keywords-explorer-ideas.png 1352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-keywords-explorer-ideas-680x242.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-keywords-explorer-ideas-768x274.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"\/><\/noscript><img decoding=\"async\" width=\"1352\" height=\"482\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-keywords-explorer-ideas.png\" alt=\"Number of keyword ideas from SEO &quot;seed&quot; keywords in Ahrefs' Keywords Explorer = 4.5 million\" class=\"lazyload wp-image-150965\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-keywords-explorer-ideas.png 1352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-keywords-explorer-ideas-680x242.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-keywords-explorer-ideas-768x274.png 768w\" data-sizes=\"(max-width: 1352px) 100vw, 1352px\"\/><\/figure>\n<p>But the neat thing about Keyword Planner is that it generates related ideas that don\u2019t contain the terms you entered.\u00a0<\/p>\n<p>For example, here are some ideas we get if we enter \u201cSEO\u201d as our seed\u00a0idea:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-seo-keyword-ideas.png\" alt=\"Keyword ideas in Google Keyword Planner from the seed keyword &quot;SEO&quot;\" class=\"wp-image-150966\" width=\"198\" height=\"273\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-seo-keyword-ideas.png 396w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-seo-keyword-ideas-308x425.png 308w\" sizes=\"(max-width: 198px) 100vw, 198px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-seo-keyword-ideas.png\" alt=\"Keyword ideas in Google Keyword Planner from the seed keyword &quot;SEO&quot;\" class=\"lazyload wp-image-150966\" width=\"198\" height=\"273\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-seo-keyword-ideas.png 396w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-seo-keyword-ideas-308x425.png 308w\" data-sizes=\"(max-width: 198px) 100vw, 198px\"\/><\/figure>\n<p>Typically, you\u2019d need to enter more seed ideas to find keyword ideas like this in conventional keyword research tools.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Step 3. Look for the best keyword ideas<\/h2>\n<\/p>\n<\/div>\n<p>There\u2019s no point in trying to rank for irrelevant keywords, so the best starting point is to filter out keywords that don\u2019t make sense to target.<\/p>\n<p>For example, say that you\u2019re looking for keyword ideas related to T-shirts for an online clothing store.\u00a0<\/p>\n<p>If you enter \u201ctshirt\u201d as your seed idea, you\u2019ll see a lot of brand-related keywords:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-tshirt-keyword-ideas.png\" alt=\"Keyword ideas in Google Keyword Planner from the seed keyword &quot;tshirt&quot;\" class=\"wp-image-150967\" width=\"217\" height=\"410\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-tshirt-keyword-ideas.png 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-tshirt-keyword-ideas-225x425.png 225w\" sizes=\"(max-width: 217px) 100vw, 217px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-tshirt-keyword-ideas.png\" alt=\"Keyword ideas in Google Keyword Planner from the seed keyword &quot;tshirt&quot;\" class=\"lazyload wp-image-150967\" width=\"217\" height=\"410\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-tshirt-keyword-ideas.png 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-tshirt-keyword-ideas-225x425.png 225w\" data-sizes=\"(max-width: 217px) 100vw, 217px\"\/><\/figure>\n<p>This is fine if you sell T-shirts from these brands. Otherwise, they\u2019re a distraction.<\/p>\n<p>Luckily, Keyword Planner makes it super easy to refine ideas. Just click \u201cRefine keywords\u201d in the upper right to quickly include or exclude keywords by attributes like brand, color, and\u00a0style.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-refine-keywords.png\" alt=\"Refining keywords in Keyword Planner\" class=\"wp-image-150968\" width=\"373\" height=\"422\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-refine-keywords.png 746w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-refine-keywords-376x425.png 376w\" sizes=\"(max-width: 373px) 100vw, 373px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-refine-keywords.png\" alt=\"Refining keywords in Keyword Planner\" class=\"lazyload wp-image-150968\" width=\"373\" height=\"422\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-refine-keywords.png 746w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-refine-keywords-376x425.png 376w\" data-sizes=\"(max-width: 373px) 100vw, 373px\"\/><\/figure>\n<p>For example, you can easily filter out keywords that mention brands you don\u2019t\u00a0sell.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-filtering-keywords.png\" alt=\"Refining keywords by brand in Keyword Planner\" class=\"wp-image-150969\" width=\"352\" height=\"218\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-filtering-keywords.png 704w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-filtering-keywords-680x421.png 680w\" sizes=\"(max-width: 352px) 100vw, 352px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-filtering-keywords.png\" alt=\"Refining keywords by brand in Keyword Planner\" class=\"lazyload wp-image-150969\" width=\"352\" height=\"218\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-filtering-keywords.png 704w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-filtering-keywords-680x421.png 680w\" data-sizes=\"(max-width: 352px) 100vw, 352px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> This feature doesn\u2019t work if you started keyword research with a website or\u00a0URL.<\/p><\/div>\n<p>If you still see many irrelevant keywords after this, use the \u201cdoes not contain\u201d keyword filter to exclude them.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-near-me-filter.png\" alt=\"Refining keyword ideas by &quot;does not contain&quot; in Keyword Planner\" class=\"wp-image-150970\" width=\"204\" height=\"386\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-near-me-filter.png 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-near-me-filter-225x425.png 225w\" sizes=\"(max-width: 204px) 100vw, 204px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-near-me-filter.png\" alt=\"Refining keyword ideas by &quot;does not contain&quot; in Keyword Planner\" class=\"lazyload wp-image-150970\" width=\"204\" height=\"386\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-near-me-filter.png 408w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-near-me-filter-225x425.png 225w\" data-sizes=\"(max-width: 204px) 100vw, 204px\"\/><\/figure>\n<p>From here, it\u2019s just a case of looking through the ideas for keywords that make\u00a0sense.\u00a0<\/p>\n<p>Here are a few ideas and ways to do\u00a0this:<\/p>\n<h3>Find low-competition long-tails<\/h3>\n<p>Long-tail keywords are keywords that get a few monthly searches. Because of this, they tend to be easier to rank for than popular keywords.<\/p>\n<p>Keyword Planner doesn\u2019t show the exact number of monthly searches for keywords, but it does show the average monthly range. So you can easily find long-tail keywords by sorting the ideas by average monthly searches from low to\u00a0high.<\/p>\n<p>For example, if we do this for the seed keyword \u201cebike,\u201d we see many ideas with 10\u2013100 monthly searches, including \u201cpower e bike\u201d and \u201cgenze e222b electric bike.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1160\" height=\"612\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-ebike-keywords.png\" alt=\"Keyword ideas from the seed keyword &quot;ebike&quot; in Keyword Planner\" class=\"wp-image-150971\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-ebike-keywords.png 1160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-ebike-keywords-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-ebike-keywords-768x405.png 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\"\/><\/noscript><img decoding=\"async\" width=\"1160\" height=\"612\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-ebike-keywords.png\" alt=\"Keyword ideas from the seed keyword &quot;ebike&quot; in Keyword Planner\" class=\"lazyload wp-image-150971\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-ebike-keywords.png 1160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-ebike-keywords-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-ebike-keywords-768x405.png 768w\" data-sizes=\"(max-width: 1160px) 100vw, 1160px\"\/><\/figure>\n<p>However, not all of these are necessarily easy to rank\u00a0for.<\/p>\n<p>Unfortunately, Keyword Planner can\u2019t help you figure that out because its \u201ccompetition\u201d metric has nothing to do with organic search competition. It\u2019s the competition level in Google Ads. As such, you should pay absolutely no attention to\u00a0it.<\/p>\n<p>Instead, we recommend plugging keyword ideas into a third-party tool like <a href=\"https:\/\/ahrefs.com\/keyword-difficulty\">our free Keyword Difficulty (KD) checker<\/a>. This estimates the difficulty of ranking on the first page of Google on a scale from 0 to\u00a0100.<\/p>\n<p>If we do this for \u201cpower e bike,\u201d we see that it has quite a high KD\u00a0score.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1814\" height=\"558\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs.png\" alt=\"The Ahrefs Keyword Difficulty (KD) score for &quot;power e bike&quot; is high\" class=\"wp-image-150972\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs.png 1814w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs-680x209.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs-768x236.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs-1536x472.png 1536w\" sizes=\"(max-width: 1814px) 100vw, 1814px\"\/><\/noscript><img decoding=\"async\" width=\"1814\" height=\"558\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs.png\" alt=\"The Ahrefs Keyword Difficulty (KD) score for &quot;power e bike&quot; is high\" class=\"lazyload wp-image-150972\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs.png 1814w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs-680x209.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs-768x236.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-keyword-difficulty-ahrefs-1536x472.png 1536w\" data-sizes=\"(max-width: 1814px) 100vw, 1814px\"\/><\/figure>\n<p>On the other hand, \u201cgenze e222b electric bike\u201d has a very low KD\u00a0score.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1806\" height=\"566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs.png\" alt=\"The Ahrefs Keyword Difficulty (KD) score for &quot;genze e222b electric bike&quot; is low\" class=\"wp-image-150973\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs.png 1806w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs-680x213.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs-768x241.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs-1536x481.png 1536w\" sizes=\"(max-width: 1806px) 100vw, 1806px\"\/><\/noscript><img decoding=\"async\" width=\"1806\" height=\"566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs.png\" alt=\"The Ahrefs Keyword Difficulty (KD) score for &quot;genze e222b electric bike&quot; is low\" class=\"lazyload wp-image-150973\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs.png 1806w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs-680x213.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs-768x241.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-keyword-difficulty-ahrefs-1536x481.png 1536w\" data-sizes=\"(max-width: 1806px) 100vw, 1806px\"\/><\/figure>\n<p>Another consideration when choosing keyword ideas is their traffic potential. The easiest method for this is to plug the top-ranking page for the keyword into <a href=\"https:\/\/ahrefs.com\/traffic-checker\">our free traffic checker<\/a>.\u00a0<\/p>\n<p>If we do this for the top-ranking page for \u201cgenze e222b electric bike,\u201d we see it gets an estimated 394 monthly search visits. So it clearly has traffic potential.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1844\" height=\"1098\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike.png\" alt=\"Estimated traffic potential for the top-ranking page for &quot;genze e222b electric bike,&quot; via Ahrefs' free keyword generator\" class=\"wp-image-150974\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike.png 1844w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike-680x405.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike-768x457.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike-1536x915.png 1536w\" sizes=\"(max-width: 1844px) 100vw, 1844px\"\/><\/noscript><img decoding=\"async\" width=\"1844\" height=\"1098\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike.png\" alt=\"Estimated traffic potential for the top-ranking page for &quot;genze e222b electric bike,&quot; via Ahrefs' free keyword generator\" class=\"lazyload wp-image-150974\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike.png 1844w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike-680x405.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike-768x457.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-traffic-potential-genze-ebike-1536x915.png 1536w\" data-sizes=\"(max-width: 1844px) 100vw, 1844px\"\/><\/figure>\n<h3>Find trending keywords<\/h3>\n<p>Keyword Planner has a YoY change metric. This shows the change in search trends between the latest month and the same month from the previous year.<\/p>\n<p>You can find breakout topics if you sort keyword ideas by this column from highest to lowest.<\/p>\n<p>For example, if we enter \u201ce bike\u201d as our seed keyword, we see that \u201cgazelle arroyo\u201d has a +900% YoY increase.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1074\" height=\"642\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-gazelle-arroyo-yoy.png\" alt=\"Keyword Planner shows a +900% YoY increase for &quot;gazelle arroyo&quot; thanks to the company reintroducing them in the U.S. this year\" class=\"wp-image-150975\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-gazelle-arroyo-yoy.png 1074w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-gazelle-arroyo-yoy-680x406.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-gazelle-arroyo-yoy-768x459.png 768w\" sizes=\"(max-width: 1074px) 100vw, 1074px\"\/><\/noscript><img decoding=\"async\" width=\"1074\" height=\"642\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-gazelle-arroyo-yoy.png\" alt=\"Keyword Planner shows a +900% YoY increase for &quot;gazelle arroyo&quot; thanks to the company reintroducing them in the U.S. this year\" class=\"lazyload wp-image-150975\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-gazelle-arroyo-yoy.png 1074w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-gazelle-arroyo-yoy-680x406.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-gazelle-arroyo-yoy-768x459.png 768w\" data-sizes=\"(max-width: 1074px) 100vw, 1074px\"\/><\/figure>\n<p>This is likely because Gazelle announced a reintroduction of its Arroyo electric bikes in the U.S. earlier this\u00a0year.\u00a0<\/p>\n<p>If you run an affiliate website, this is an excellent way to find products worth reviewing.\u00a0<\/p>\n<h3>Find seasonal keywords<\/h3>\n<p>Keyword Planner also has a \u201cthree month change\u201d metric. This shows the change in search trends between the latest month and the two months prior.<\/p>\n<p>You can find seasonal topics if you sort keyword ideas by this column from highest to lowest.<\/p>\n<p>For example, if we use \u201ce bike\u201d as our seed once again, we see that \u201cebike black friday\u201d has a +900% three-month increase.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1010\" height=\"222\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-ebike-black-friday-keyword.png\" alt=\"Keyword Planner shows a +900% three-month increase for &quot;e bike&quot; thanks to Black Friday\" class=\"wp-image-150976\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-ebike-black-friday-keyword.png 1010w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-ebike-black-friday-keyword-680x149.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-ebike-black-friday-keyword-768x169.png 768w\" sizes=\"(max-width: 1010px) 100vw, 1010px\"\/><\/noscript><img decoding=\"async\" width=\"1010\" height=\"222\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-ebike-black-friday-keyword.png\" alt=\"Keyword Planner shows a +900% three-month increase for &quot;e bike&quot; thanks to Black Friday\" class=\"lazyload wp-image-150976\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-ebike-black-friday-keyword.png 1010w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-ebike-black-friday-keyword-680x149.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-ebike-black-friday-keyword-768x169.png 768w\" data-sizes=\"(max-width: 1010px) 100vw, 1010px\"\/><\/figure>\n<p>This is because Black Friday is just around the corner (at the time of writing).<\/p>\n<p>Let\u2019s enter \u201csweater\u201d as our seed. We see many terms related to ugly Christmas sweaters seeing a recent increase in searches. Again, this makes sense given the time of year (once more, at the time of writing).<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1138\" height=\"838\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-sweater-keywords.png\" alt=\"Keyword Planner shows big three-month increases for sweater-related keywords in the run-up to Christmas\" class=\"wp-image-150977\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-sweater-keywords.png 1138w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-sweater-keywords-577x425.png 577w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-sweater-keywords-768x566.png 768w\" sizes=\"(max-width: 1138px) 100vw, 1138px\"\/><\/noscript><img decoding=\"async\" width=\"1138\" height=\"838\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-sweater-keywords.png\" alt=\"Keyword Planner shows big three-month increases for sweater-related keywords in the run-up to Christmas\" class=\"lazyload wp-image-150977\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-sweater-keywords.png 1138w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-sweater-keywords-577x425.png 577w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-sweater-keywords-768x566.png 768w\" data-sizes=\"(max-width: 1138px) 100vw, 1138px\"\/><\/figure>\n<h3>Find lucrative keywords<\/h3>\n<p>Keyword Planner has a column for \u201ctop of page bid (high range).\u201d As Google notes, this shows the \u201chigher range of what advertisers have historically paid for a keyword\u2019s top of page\u00a0bid.\u201d\u00a0<\/p>\n<p>Now, advertisers have nothing to do with SEO. But it\u2019s logical to assume that if they\u2019re willing to pay a lot for clicks from a keyword, it must have commercial value. In which case, it\u2019s worth trying to rank organically.\u00a0<\/p>\n<p>For example, if we sort our ebike keyword ideas by \u201ctop of page bid\u201d from high to low, one of the keywords that advertisers pay big bucks for clicks from is \u201czooz\u00a0ebike.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1010\" height=\"214\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-zooz-ebike-keyword.png\" alt=\"The estimated &quot;top of page bid (high range)&quot; for &quot;zooz ebike&quot; is high at $21.45\" class=\"wp-image-150978\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-zooz-ebike-keyword.png 1010w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-zooz-ebike-keyword-680x144.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-zooz-ebike-keyword-768x163.png 768w\" sizes=\"(max-width: 1010px) 100vw, 1010px\"\/><\/noscript><img decoding=\"async\" width=\"1010\" height=\"214\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-zooz-ebike-keyword.png\" alt=\"The estimated &quot;top of page bid (high range)&quot; for &quot;zooz ebike&quot; is high at $21.45\" class=\"lazyload wp-image-150978\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-zooz-ebike-keyword.png 1010w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-zooz-ebike-keyword-680x144.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-zooz-ebike-keyword-768x163.png 768w\" data-sizes=\"(max-width: 1010px) 100vw, 1010px\"\/><\/figure>\n<p>This is hardly surprising given that these bikes cost $2K\u2013$3K.<\/p>\n<h2>Bonus: Google Keyword Planner tips &amp; tricks<\/h2>\n<p>Now you know the basics of using Keyword Planner, let\u2019s look at a few tricks and tips that most SEOs aren\u2019t aware\u00a0of.<\/p>\n<h3>1. Unlock exact search volumes<\/h3>\n<p>Google\u2019s reluctance to show exact search volumes is one of the most frustrating things about Keyword Planner. It\u2019s why many SEOs no longer use the\u00a0tool.<\/p>\n<p>For example, both of these keywords have a search volume range of 1K\u201310K:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-same-search-volumes.png\" alt=\"Keyword Planner shows the same search volume range for &quot;off page seo&quot; and &quot;seo specialist&quot;\" class=\"wp-image-150979\" width=\"437\" height=\"203\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-same-search-volumes.png\" alt=\"Keyword Planner shows the same search volume range for &quot;off page seo&quot; and &quot;seo specialist&quot;\" class=\"lazyload wp-image-150979\" width=\"437\" height=\"203\"\/><\/figure>\n<p>But if we check these two keywords in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, we see that one of these keywords gets more than twice as many searches as the\u00a0other.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-real-search-volumes-ahrefs.png\" alt=\"Ahrefs' Keywords Explorer shows specific and different search volumes for &quot;off page seo&quot; and &quot;seo specialist&quot;\" class=\"wp-image-150980\" width=\"453\" height=\"170\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-real-search-volumes-ahrefs.png\" alt=\"Ahrefs' Keywords Explorer shows specific and different search volumes for &quot;off page seo&quot; and &quot;seo specialist&quot;\" class=\"lazyload wp-image-150980\" width=\"453\" height=\"170\"\/><\/figure>\n<p>Luckily, there\u2019s a trick to unlock more precise (but not perfect) search volumes in Keyword Planner.<\/p>\n<p>Here\u2019s the process:<\/p>\n<ol>\n<li>Go to the <strong>Forecast<\/strong> tab<\/li>\n<li>Click to add keywords<\/li>\n<li>Enter your keywords in square brackets (this specifies exact\u00a0match)<\/li>\n<li>Click Save<\/li>\n<li>Choose the maximum CPC on the\u00a0graph<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1104\" height=\"578\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-search-volume-trick.gif\" alt=\"Adjusting daily budget for ads to get a better estimate search volume\" class=\"wp-image-150981\"\/><\/noscript><img decoding=\"async\" width=\"1104\" height=\"578\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-search-volume-trick.gif\" alt=\"Adjusting daily budget for ads to get a better estimate search volume\" class=\"lazyload wp-image-150981\"\/><\/figure>\n<p>Now pay attention to the \u201cImpressions\u201d column. This tells you the estimated number of impressions your ad would get over the next month if you were to run it for the selected keywords.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-ad-impressions.png\" alt=\"Impressions estimate for &quot;seo specialist&quot; with a maxed out ad budget\" class=\"wp-image-150982\" width=\"468\" height=\"129\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-ad-impressions.png\" alt=\"Impressions estimate for &quot;seo specialist&quot; with a maxed out ad budget\" class=\"lazyload wp-image-150982\" width=\"468\" height=\"129\"\/><\/figure>\n<p>Because you set the bid value so high, these impressions should be close to the monthly search volume for that keyword.\u00a0<\/p>\n<p>Let\u2019s use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> to check how close these numbers are.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-seo-specialist-ahrefs-search-volume.png\" alt=\"Estimated monthly search volume for &quot;seo specialist&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-150983\" width=\"564\" height=\"113\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-seo-specialist-ahrefs-search-volume.png 752w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-seo-specialist-ahrefs-search-volume-680x136.png 680w\" sizes=\"(max-width: 564px) 100vw, 564px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-seo-specialist-ahrefs-search-volume.png\" alt=\"Estimated monthly search volume for &quot;seo specialist&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-150983\" width=\"564\" height=\"113\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-seo-specialist-ahrefs-search-volume.png 752w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-seo-specialist-ahrefs-search-volume-680x136.png 680w\" data-sizes=\"(max-width: 564px) 100vw, 564px\"\/><\/figure>\n<p>It looks like it was pretty much dead on in this\u00a0case.<\/p>\n<div class=\"recommendation\">\n<p>IMPORTANT<\/p>\n<div class=\"recommendation-content\">\n<p>Having played around with this trick for a while, it seems to be most accurate when investigating keywords with commercial intent. This is likely because Google is less likely to show ads for informational queries, so impression data is off. Keep in mind that third-party tools like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> tend to be more reliable.<\/p>\n<\/div>\n<\/div>\n<h3>2. See local search volumes\u00a0<\/h3>\n<p>Most keyword research tools don\u2019t tell you how many people search for a term in specific states or cities. They only show search volumes for the entire country, which could be better for <a href=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">local SEO<\/a>.\u00a0<\/p>\n<p>In Google Keyword Planner, however, you can simply change your location to a different country, state, or city to see local volume ranges.\u00a0<\/p>\n<p>For example, there are an estimated 100K\u20131M monthly searches for \u201cplumber\u201d in the U.S.:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-plumber-us-search-volume.png\" alt=\"Estimated U.S. search volume for &quot;plumber&quot; via Keywords Explorer\" class=\"wp-image-150984\" width=\"576\" height=\"198\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-plumber-us-search-volume.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-plumber-us-search-volume-680x234.png 680w\" sizes=\"(max-width: 576px) 100vw, 576px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-plumber-us-search-volume.png\" alt=\"Estimated U.S. search volume for &quot;plumber&quot; via Keywords Explorer\" class=\"lazyload wp-image-150984\" width=\"576\" height=\"198\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-plumber-us-search-volume.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-plumber-us-search-volume-680x234.png 680w\" data-sizes=\"(max-width: 576px) 100vw, 576px\"\/><\/figure>\n<p>But if we change the location to Birmingham, Alabama, the range changes to just 100\u20131K:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-plumber-birmingham-alabama-search-volume.png\" alt=\"Estimated search volume for &quot;plumber&quot; in Birmingham, Alabama, via Keywords Explorer\" class=\"wp-image-150985\" width=\"578\" height=\"203\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-plumber-birmingham-alabama-search-volume.png 770w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-plumber-birmingham-alabama-search-volume-680x238.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-plumber-birmingham-alabama-search-volume-768x269.png 768w\" sizes=\"(max-width: 578px) 100vw, 578px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-plumber-birmingham-alabama-search-volume.png\" alt=\"Estimated search volume for &quot;plumber&quot; in Birmingham, Alabama, via Keywords Explorer\" class=\"lazyload wp-image-150985\" width=\"578\" height=\"203\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-plumber-birmingham-alabama-search-volume.png 770w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-plumber-birmingham-alabama-search-volume-680x238.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-plumber-birmingham-alabama-search-volume-768x269.png 768w\" data-sizes=\"(max-width: 578px) 100vw, 578px\"\/><\/figure>\n<p>You can also combine this with the exact volume trick above to get more precise volume estimations for local\u00a0areas.\u00a0<\/p>\n<p>For example, suppose we were to max out our bid for \u201cplumber\u201d in Birmingham, Alabama. In that case, we\u2019d get an estimated 636 monthly impressions on our\u00a0ad.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-plumber-impressions-birmingham.png\" alt=\"Estimated impressions for &quot;plumber&quot; with a maxed out bid in Birmingham, Alabama, via Keywords Explorer\" class=\"wp-image-150986\" width=\"324\" height=\"239\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-plumber-impressions-birmingham.png 648w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-plumber-impressions-birmingham-576x425.png 576w\" sizes=\"(max-width: 324px) 100vw, 324px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-plumber-impressions-birmingham.png\" alt=\"Estimated impressions for &quot;plumber&quot; with a maxed out bid in Birmingham, Alabama, via Keywords Explorer\" class=\"lazyload wp-image-150986\" width=\"324\" height=\"239\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-plumber-impressions-birmingham.png 648w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-plumber-impressions-birmingham-576x425.png 576w\" data-sizes=\"(max-width: 324px) 100vw, 324px\"\/><\/figure>\n<h3>3. See popular search locations<\/h3>\n<p>Keyword Planner can also show you the most popular search locations for any term. Just scroll to the bottom of the <strong>Forecasts<\/strong> tab for your keywords.<\/p>\n<p>For example, 54% of impressions for \u201csuperbowl\u201d come from the U.S.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1056\" height=\"628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-top-countries-impresions.png\" alt=\"Top countries by impressions in Keyword Planner\" class=\"wp-image-150987\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-top-countries-impresions.png 1056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-top-countries-impresions-680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-top-countries-impresions-768x457.png 768w\" sizes=\"(max-width: 1056px) 100vw, 1056px\"\/><\/noscript><img decoding=\"async\" width=\"1056\" height=\"628\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-top-countries-impresions.png\" alt=\"Top countries by impressions in Keyword Planner\" class=\"lazyload wp-image-150987\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-top-countries-impresions.png 1056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-top-countries-impresions-680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-top-countries-impresions-768x457.png 768w\" data-sizes=\"(max-width: 1056px) 100vw, 1056px\"\/><\/figure>\n<p>But you can go even deeper. Knowing that most searches come from the U.S., you can set the U.S. as the location in the location filter. Now the Locations box will show the top states.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1052\" height=\"614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/32-top-states-impressions.png\" alt=\"Top states by impressions in Keyword Planner\" class=\"wp-image-150988\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/32-top-states-impressions.png 1052w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/32-top-states-impressions-680x397.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/32-top-states-impressions-768x448.png 768w\" sizes=\"(max-width: 1052px) 100vw, 1052px\"\/><\/noscript><img decoding=\"async\" width=\"1052\" height=\"614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/32-top-states-impressions.png\" alt=\"Top states by impressions in Keyword Planner\" class=\"lazyload wp-image-150988\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/32-top-states-impressions.png 1052w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/32-top-states-impressions-680x397.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/32-top-states-impressions-768x448.png 768w\" data-sizes=\"(max-width: 1052px) 100vw, 1052px\"\/><\/figure>\n<p>Going even deeper and setting the location to a state will show you the top cities.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1046\" height=\"614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/33-top-cities-impressions.png\" alt=\"Top cities by impressions in Keyword Planner\" class=\"wp-image-150989\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/33-top-cities-impressions.png 1046w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/33-top-cities-impressions-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/33-top-cities-impressions-768x451.png 768w\" sizes=\"(max-width: 1046px) 100vw, 1046px\"\/><\/noscript><img decoding=\"async\" width=\"1046\" height=\"614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/33-top-cities-impressions.png\" alt=\"Top cities by impressions in Keyword Planner\" class=\"lazyload wp-image-150989\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/33-top-cities-impressions.png 1046w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/33-top-cities-impressions-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/33-top-cities-impressions-768x451.png 768w\" data-sizes=\"(max-width: 1046px) 100vw, 1046px\"\/><\/figure>\n<p>In fact, if you set your location to a city, it\u2019ll even tell you the most popular ZIP\/postal codes.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1056\" height=\"626\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/34-top-postal-codes-impressions.png\" alt=\"Top postal codes by impressions in Keyword Planner\" class=\"wp-image-150990\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/34-top-postal-codes-impressions.png 1056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/34-top-postal-codes-impressions-680x403.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/34-top-postal-codes-impressions-768x455.png 768w\" sizes=\"(max-width: 1056px) 100vw, 1056px\"\/><\/noscript><img decoding=\"async\" width=\"1056\" height=\"626\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/34-top-postal-codes-impressions.png\" alt=\"Top postal codes by impressions in Keyword Planner\" class=\"lazyload wp-image-150990\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/34-top-postal-codes-impressions.png 1056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/34-top-postal-codes-impressions-680x403.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/34-top-postal-codes-impressions-768x455.png 768w\" data-sizes=\"(max-width: 1056px) 100vw, 1056px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>important<\/p>\n<div class=\"recommendation-content\">\n<p>This is based on impressions forecasts for ads\u2014so take the results with a pinch of salt. If you\u2019re just looking for a country-level breakdown of search volumes, <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> has you covered with more precise data.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"868\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer.jpg\" alt=\"Keyword data for &quot;superbowl,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-150991\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer-680x295.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer-768x333.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer-1536x667.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"868\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer.jpg\" alt=\"Keyword data for &quot;superbowl,&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-150991\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer-680x295.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer-768x333.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/35-data-keywords-explorer-1536x667.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<\/div>\n<\/div>\n<h3>4. See what devices searchers are\u00a0using<\/h3>\n<p>It\u2019s always best practice to ensure your content is optimized for mobile, as mobile-friendliness has been a ranking factor on mobile for years. But it\u2019s still more important for some topics than others.\u00a0<\/p>\n<p>After all, if few people are searching for your topic on mobile, then you don\u2019t need to stress too much about perfectly optimizing your content for mobile users.<\/p>\n<p>For example, suppose we add the keyword \u201cfree keyword research tool\u201d to our keyword plan and check the \u201cForecasts\u201d tab. We see that 81% of impressions happen on computers, not mobile phones or tablets.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/36-device-impressions.png\" alt=\"Computer impressions for &quot;free keyword research tool&quot; in Keyword Planner\" class=\"wp-image-150992\" width=\"783\" height=\"438\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/36-device-impressions.png 1044w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/36-device-impressions-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/36-device-impressions-768x430.png 768w\" sizes=\"(max-width: 783px) 100vw, 783px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/36-device-impressions.png\" alt=\"Computer impressions for &quot;free keyword research tool&quot; in Keyword Planner\" class=\"lazyload wp-image-150992\" width=\"783\" height=\"438\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/36-device-impressions.png 1044w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/36-device-impressions-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/36-device-impressions-768x430.png 768w\" data-sizes=\"(max-width: 783px) 100vw, 783px\"\/><\/figure>\n<p>Given this information, it\u2019s probably not worth stressing too much about making screenshots in the post easier to read on mobile\u2014especially not if doing so detracts from the desktop user experience.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"986\" height=\"1132\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/37-screenshots-device.png\" alt=\"Example of a screenshot that's not particularly well optimized for mobile\" class=\"wp-image-150993\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/37-screenshots-device.png 986w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/37-screenshots-device-370x425.png 370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/37-screenshots-device-768x882.png 768w\" sizes=\"(max-width: 986px) 100vw, 986px\"\/><\/noscript><img decoding=\"async\" width=\"986\" height=\"1132\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/37-screenshots-device.png\" alt=\"Example of a screenshot that's not particularly well optimized for mobile\" class=\"lazyload wp-image-150993\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/37-screenshots-device.png 986w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/37-screenshots-device-370x425.png 370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/37-screenshots-device-768x882.png 768w\" data-sizes=\"(max-width: 986px) 100vw, 986px\"\/><\/figure>\n<p>However, for some keywords, it will be the other way around.\u00a0<\/p>\n<p>For example, 92.3% of impressions for \u201cbest restaurant near me\u201d happen on mobile phones.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/38-mobile-phone-impressions.png\" alt=\"Mobile impressions for &quot;best restaurant near me&quot; in Keyword Planner\" class=\"wp-image-150994\" width=\"785\" height=\"431\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/38-mobile-phone-impressions.png 1046w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/38-mobile-phone-impressions-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/38-mobile-phone-impressions-768x421.png 768w\" sizes=\"(max-width: 785px) 100vw, 785px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/38-mobile-phone-impressions.png\" alt=\"Mobile impressions for &quot;best restaurant near me&quot; in Keyword Planner\" class=\"lazyload wp-image-150994\" width=\"785\" height=\"431\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/38-mobile-phone-impressions.png 1046w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/38-mobile-phone-impressions-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/38-mobile-phone-impressions-768x421.png 768w\" data-sizes=\"(max-width: 785px) 100vw, 785px\"\/><\/figure>\n<p>This makes sense. People Googling this are most likely just looking for a good restaurant for lunch while out and about. So if you\u2019re a local restaurant looking to rank for this and related keywords, optimizing your content for mobile is a top priority.\u00a0<\/p>\n<h2>Final thoughts<\/h2>\n<p>Google Keyword Planner is a powerful tool worth incorporating into your keyword research workflow. It\u2019s packed with valuable insights you can\u2019t get from other\u00a0tools.\u00a0<\/p>\n<p>But it does have its limitations\u2014the lack of accurate search volumes being a big\u00a0one.<\/p>\n<p>If that\u2019s what you\u2019re looking for, investing in a professional keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> is the way to go. This shows exact search volumes for all keywords and other useful metrics like <a href=\"https:\/\/ahrefs.com\/keyword-difficulty\">Keyword Difficulty (KD)<\/a> and Traffic Potential (TP).<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"836\" height=\"560\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/39-search-volumes-keywords-explorer.png\" alt=\"Keyword data in Ahrefs' Keywords Explorer\" class=\"wp-image-150995\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/39-search-volumes-keywords-explorer.png 836w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/39-search-volumes-keywords-explorer-634x425.png 634w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/39-search-volumes-keywords-explorer-768x514.png 768w\" sizes=\"(max-width: 836px) 100vw, 836px\"\/><\/noscript><img decoding=\"async\" width=\"836\" height=\"560\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/39-search-volumes-keywords-explorer.png\" alt=\"Keyword data in Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-150995\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/39-search-volumes-keywords-explorer.png 836w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/39-search-volumes-keywords-explorer-634x425.png 634w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/39-search-volumes-keywords-explorer-768x514.png 768w\" data-sizes=\"(max-width: 836px) 100vw, 836px\"\/><\/figure>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick\">on Twitter<\/a>.\u00a0<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Keyword Planner is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It can even show you the keywords your competitors are targeting. In this guide, you\u2019ll learn how to get some serious SEO value from Keyword Planner.\u00a0 Step 1. Get access to Google Keyword Planner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=1986"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/1987"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=1986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=1986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=1986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}