{"id":1988,"date":"2023-01-16T00:25:44","date_gmt":"2023-01-16T00:25:44","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2023\/01\/16\/12-tried-tested-tips\/"},"modified":"2023-01-16T00:25:44","modified_gmt":"2023-01-16T00:25:44","slug":"12-tried-tested-tips","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/12-tried-tested-tips\/","title":{"rendered":"12 Tried &#038; Tested Tips"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Need more organic traffic? We get it\u2014it\u2019s one of the best\u00a0kinds.<\/p>\n<p>In this article, we\u2019ll share tactics that helped us at Ahrefs increase organic traffic over the years. Nothing too complicated. Only practical stuff anyone can master.\u00a0<\/p>\n<p>We\u2019ll start with things that can squeeze more traffic from your existing content and then move on to creating new content.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>1. Start by fixing SEO issues<\/h2>\n<\/p>\n<\/div>\n<p>First things first. If you want to get more organic, you need to make sure\u00a0that:<\/p>\n<ol>\n<li>Google can <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/crawlability\">crawl<\/a> (i.e., access) and <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/indexability\">index<\/a> (i.e., list in a database) all your pages that should generate traffic.<\/li>\n<li>Your website adheres to the so-called <a href=\"https:\/\/www.google.com\/search?q=page+experience+signals&amp;oq=page+experience+signals&amp;aqs=chrome.0.69i59j0i512j0i390l2.3562j0j7&amp;sourceid=chrome&amp;ie=UTF-8#:~:text=Understanding%20page%20experience,com%20%E2%80%BA%20...%20%E2%80%BA%20Documentation\">Page Experience signals<\/a>. In other words, it has to be mobile-friendly, fast, stable, and easily accessible to the\u00a0user.<\/li>\n<li>Your website is ideally free from other SEO issues like missing title tags and broken pages.<\/li>\n<\/ol>\n<p>If you don\u2019t keep your website in good \u201cSEO health,\u201d you may undermine other SEO efforts or even keep your website from ranking.\u00a0<\/p>\n<p>The simplest possible solution is to use <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> and Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> to find common issues, then fix\u00a0them.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1854\" height=\"946\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-broken-redirects-reported-by-site-audit.png\" alt=\"Broken redirects reported by Site Audit\" class=\"wp-image-150701\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-broken-redirects-reported-by-site-audit.png 1854w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-broken-redirects-reported-by-site-audit-680x347.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-broken-redirects-reported-by-site-audit-768x392.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-broken-redirects-reported-by-site-audit-1536x784.png 1536w\" sizes=\"(max-width: 1854px) 100vw, 1854px\"\/><\/noscript><img decoding=\"async\" width=\"1854\" height=\"946\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-broken-redirects-reported-by-site-audit.png\" alt=\"Broken redirects reported by Site Audit\" class=\"lazyload wp-image-150701\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-broken-redirects-reported-by-site-audit.png 1854w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-broken-redirects-reported-by-site-audit-680x347.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-broken-redirects-reported-by-site-audit-768x392.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-broken-redirects-reported-by-site-audit-1536x784.png 1536w\" data-sizes=\"(max-width: 1854px) 100vw, 1854px\"\/><figcaption class=\"wp-element-caption\">If you\u2019re not an expert SEO, you\u2019ll love this feature\u00a0in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. Not only does it find issues for you, but it also explains how to fix\u00a0them.<\/figcaption><\/figure>\n<p>If you\u2019re entirely new to SEO, use <a href=\"https:\/\/ahrefs.com\/blog\/seo-audit\/\">our SEO audit<\/a> to find and fix basic issues.\u00a0<\/p>\n<div class=\"recommendation\">\n<p>PRO TIP<\/p>\n<div class=\"recommendation-content\">\n<p>While fixing broken pages, pay particular attention to those with backlinks. It\u2019s often worth reinstating these pages or redirecting them to preserve <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/link-equity\">link equity<\/a>. Tip #12 on <a href=\"https:\/\/ahrefs.com\/blog\/seo-tips\/#12-fix-dead-links-with-backlinks\">our list of SEO tips<\/a> explains how.\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>2. Consolidate pages with the same target keyword and intent<\/h2>\n<\/p>\n<\/div>\n<p>If two or more pages target the same keyword and the same <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a>, they may hurt each other\u2019s organic performance. A situation like this is called keyword cannibalization.\u00a0<\/p>\n<p>If you solve any possible cannibalization issues, your content may rank higher and, as a result, you get more visitors.\u00a0<\/p>\n<p>The fastest way to uncover cannibalization issues is to perform a sitewide check with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.\u00a0<\/p>\n<ol>\n<li>Enter your domain<\/li>\n<li>Go to the <strong>Organic keywords<\/strong> report<\/li>\n<li>Switch on the <strong>Multiple URLs only<\/strong> toggle\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"579\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-possible-keyword-cannibalization-issues.png\" alt=\"Ahrefs' Site Explorer showing potential keyword cannibalization issues\" class=\"wp-image-150702\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-possible-keyword-cannibalization-issues.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-possible-keyword-cannibalization-issues-680x197.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-possible-keyword-cannibalization-issues-768x222.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-possible-keyword-cannibalization-issues-1536x445.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"579\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-possible-keyword-cannibalization-issues.png\" alt=\"Ahrefs' Site Explorer showing potential keyword cannibalization issues\" class=\"lazyload wp-image-150702\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-possible-keyword-cannibalization-issues.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-possible-keyword-cannibalization-issues-680x197.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-possible-keyword-cannibalization-issues-768x222.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-possible-keyword-cannibalization-issues-1536x445.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>What this shows is a list of <em>potential <\/em>keyword cannibalization issues. To investigate further, look at each keyword and find pages that meet these criteria:<\/p>\n<ul>\n<li>Are at least 6 months old\u00a0<\/li>\n<li>Intended to rank (don\u2019t use pages like \u201cAbout\u201d or otherwise valuable to the\u00a0user)<\/li>\n<li>Rank 4\u201320<\/li>\n<li>Are not targeting a unique keyword\u00a0<\/li>\n<li>Are not targeting a unique search intent\u00a0<\/li>\n<\/ul>\n<p>Pages that meet the above criteria are the pages you should consolidate with your better-performing content. We did the same thing for two of our guides that were \u201ccannibalizing\u201d each other. We combined both articles to make a better one, deleted the worse-performing guide, and redirected it to the better-performing one.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1274\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fixing-keyword-cannibalization-impact.png\" alt=\"Fixed keyword cannibalization: before and after\" class=\"wp-image-150730\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fixing-keyword-cannibalization-impact.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fixing-keyword-cannibalization-impact-600x425.png 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fixing-keyword-cannibalization-impact-768x544.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fixing-keyword-cannibalization-impact-1536x1087.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1274\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fixing-keyword-cannibalization-impact.png\" alt=\"Fixed keyword cannibalization: before and after\" class=\"lazyload wp-image-150730\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fixing-keyword-cannibalization-impact.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fixing-keyword-cannibalization-impact-600x425.png 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fixing-keyword-cannibalization-impact-768x544.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/fixing-keyword-cannibalization-impact-1536x1087.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>As a result, we had one guide instead of two, but that one guide got more organic traffic than both before.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"768\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-organic-traffic-comparison-after-fixing-cannibalization.png\" alt=\"Organic traffic compared after cannibalization\" class=\"wp-image-150703\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-organic-traffic-comparison-after-fixing-cannibalization.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-organic-traffic-comparison-after-fixing-cannibalization-680x326.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-organic-traffic-comparison-after-fixing-cannibalization-768x369.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-organic-traffic-comparison-after-fixing-cannibalization-1536x737.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"768\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-organic-traffic-comparison-after-fixing-cannibalization.png\" alt=\"Organic traffic compared after cannibalization\" class=\"lazyload wp-image-150703\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-organic-traffic-comparison-after-fixing-cannibalization.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-organic-traffic-comparison-after-fixing-cannibalization-680x326.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-organic-traffic-comparison-after-fixing-cannibalization-768x369.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-organic-traffic-comparison-after-fixing-cannibalization-1536x737.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><figcaption class=\"wp-element-caption\">Historical estimated organic traffic to these two pages before and after consolidation.<\/figcaption><\/figure>\n<p><strong>Learn more: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/keyword-cannibalization\/\"><em>Keyword Cannibalization: What It (Really) Is &amp; How to Fix\u00a0It<\/em><\/a><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>3. Rewrite pages ranking below the top\u00a010<\/h2>\n<\/p>\n<\/div>\n<p>Pages that don\u2019t rank on the first page of Google get very little traffic. But it doesn\u2019t necessarily mean it\u2019s the end for\u00a0them.\u00a0<\/p>\n<p>They may just need a rewrite as this article did:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1994\" height=\"828\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-organic-traffic-after-rewriting.png\" alt=\"Results of rewriting an article\" class=\"wp-image-150704\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-organic-traffic-after-rewriting.png 1994w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-organic-traffic-after-rewriting-680x282.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-organic-traffic-after-rewriting-768x319.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-organic-traffic-after-rewriting-1536x638.png 1536w\" sizes=\"(max-width: 1994px) 100vw, 1994px\"\/><\/noscript><img decoding=\"async\" width=\"1994\" height=\"828\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-organic-traffic-after-rewriting.png\" alt=\"Results of rewriting an article\" class=\"lazyload wp-image-150704\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-organic-traffic-after-rewriting.png 1994w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-organic-traffic-after-rewriting-680x282.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-organic-traffic-after-rewriting-768x319.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-organic-traffic-after-rewriting-1536x638.png 1536w\" data-sizes=\"(max-width: 1994px) 100vw, 1994px\"\/><figcaption class=\"wp-element-caption\">Results of rewriting one of our articles. Before, it was ranking #12; after, #3. That change in ranking caused the spike in traffic you see on the\u00a0graph.<\/figcaption><\/figure>\n<p>If you\u2019re using WordPress, you can use <a href=\"https:\/\/ahrefs.com\/wordpress-seo-plugin\">our free SEO plugin<\/a> to find rewrite opportunities for\u00a0you.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"549\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-content-audit-ahrefs-seo-plugin.png\" alt=\"Content audit in Ahrefs' SEO plugin\" class=\"wp-image-150705\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-content-audit-ahrefs-seo-plugin.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-content-audit-ahrefs-seo-plugin-680x233.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-content-audit-ahrefs-seo-plugin-768x264.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-content-audit-ahrefs-seo-plugin-1536x527.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"549\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-content-audit-ahrefs-seo-plugin.png\" alt=\"Content audit in Ahrefs' SEO plugin\" class=\"lazyload wp-image-150705\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-content-audit-ahrefs-seo-plugin.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-content-audit-ahrefs-seo-plugin-680x233.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-content-audit-ahrefs-seo-plugin-768x264.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-content-audit-ahrefs-seo-plugin-1536x527.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>Alternatively, track your main keyword targets in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>, then filter for pages in positions 11+.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1510\" height=\"744\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-rank-tracker.png\" alt=\"Keywords we rank in positions 11+ for, via Ahrefs' Rank Tracker\" class=\"wp-image-150706\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-rank-tracker.png 1510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-rank-tracker-680x335.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-rank-tracker-768x378.png 768w\" sizes=\"(max-width: 1510px) 100vw, 1510px\"\/><\/noscript><img decoding=\"async\" width=\"1510\" height=\"744\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-rank-tracker.png\" alt=\"Keywords we rank in positions 11+ for, via Ahrefs' Rank Tracker\" class=\"lazyload wp-image-150706\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-rank-tracker.png 1510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-rank-tracker-680x335.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-rank-tracker-768x378.png 768w\" data-sizes=\"(max-width: 1510px) 100vw, 1510px\"\/><\/figure>\n<p>Once you\u2019ve found a page, watch <a href=\"https:\/\/youtu.be\/9HWna4hK47c\">this video<\/a> to learn the process for rewriting:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>4. Update pages ranking in the top\u00a010<\/h2>\n<\/p>\n<\/div>\n<p>If you\u2019re ranking on the first page of Google, even jumping up by one position can make a huge difference in traffic.<\/p>\n<p>For example, based on our estimations, jumping from position #6 to #5 could double organic traffic from this keyword.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1525\" height=\"970\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-estimated-traffic-buy-serp-position.jpg\" alt=\"Estimated traffic by SERP position\" class=\"wp-image-150707\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-estimated-traffic-buy-serp-position.jpg 1525w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-estimated-traffic-buy-serp-position-668x425.jpg 668w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-estimated-traffic-buy-serp-position-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-estimated-traffic-buy-serp-position-768x488.jpg 768w\" sizes=\"(max-width: 1525px) 100vw, 1525px\"\/><\/noscript><img decoding=\"async\" width=\"1525\" height=\"970\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-estimated-traffic-buy-serp-position.jpg\" alt=\"Estimated traffic by SERP position\" class=\"lazyload wp-image-150707\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-estimated-traffic-buy-serp-position.jpg 1525w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-estimated-traffic-buy-serp-position-668x425.jpg 668w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-estimated-traffic-buy-serp-position-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-estimated-traffic-buy-serp-position-768x488.jpg 768w\" data-sizes=\"(max-width: 1525px) 100vw, 1525px\"\/><\/figure>\n<p>But rewriting content entirely can be too risky in such cases. Here, we should tread lightly and bet on small, incremental changes.\u00a0<\/p>\n<p>Here are some ideas that worked for\u00a0us:\u00a0<\/p>\n<ul>\n<li>Adding missing subtopics<\/li>\n<li>Refreshing outdated information<\/li>\n<li>Adding an <a href=\"https:\/\/ahrefs.com\/blog\/faq-pages-seo\/\">FAQ section<\/a> (with questions mainly from Google\u2019s People Also Ask\u00a0box)\u00a0<\/li>\n<li>Making the content easier to digest (cutting irrelevant content, simplifying language, adding visuals)\u00a0<\/li>\n<li>Adding free resources (templates, checklists, etc)<\/li>\n<li>Adding internal links (more on this in the next section)\u00a0<\/li>\n<\/ul>\n<p>We usually start by comparing our and our competitors\u2019 content in our <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap tool<\/a>. This tool shows us keywords they rank for, but we don\u2019t. It\u2019s an indication of what topics we may be missing.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1630\" height=\"956\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-content-gap-analysis.png\" alt=\"Content Gap analysis\" class=\"wp-image-150708\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-content-gap-analysis.png 1630w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-content-gap-analysis-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-content-gap-analysis-768x450.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-content-gap-analysis-1536x901.png 1536w\" sizes=\"(max-width: 1630px) 100vw, 1630px\"\/><\/noscript><img decoding=\"async\" width=\"1630\" height=\"956\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-content-gap-analysis.png\" alt=\"Content Gap analysis\" class=\"lazyload wp-image-150708\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-content-gap-analysis.png 1630w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-content-gap-analysis-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-content-gap-analysis-768x450.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-content-gap-analysis-1536x901.png 1536w\" data-sizes=\"(max-width: 1630px) 100vw, 1630px\"\/><figcaption class=\"wp-element-caption\">A content gap analysis from my colleague,\u00a0Si Quan Ong. This told him that he could\u00a0add \u201cevergreen ads\u201d and \u201cevergreen\u00a0content on social media\u201d as subtopics.<\/figcaption><\/figure>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/content-refresh\/\"><em>Content Refreshing: A Step-by-Step Strategy (Based on Updating 50+ Posts)<\/em><\/a><em>\u00a0<\/em><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>5. Boost important pages with internal links<\/h2>\n<\/p>\n<\/div>\n<p>Internal links are links from one page on the same domain to another.\u00a0<\/p>\n<p>Since internal links can pass <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a> (also referred to as \u201clink equity\u201d), you can add them from \u201cstronger\u201d\u00a0pages to \u201cweaker pages\u201d to boost\u00a0them.<\/p>\n<p>How do you know which pages have strong link profiles? Unfortunately, there\u2019s no way to check PageRank anymore. But there is a similar score in Ahrefs called URL Rating (UR).\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1382\" height=\"710\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-url-metric-ahrefs.png\" alt=\"UR metric in Ahrefs\" class=\"wp-image-150709\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-url-metric-ahrefs.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-url-metric-ahrefs-680x349.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-url-metric-ahrefs-768x395.png 768w\" sizes=\"(max-width: 1382px) 100vw, 1382px\"\/><\/noscript><img decoding=\"async\" width=\"1382\" height=\"710\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-url-metric-ahrefs.png\" alt=\"UR metric in Ahrefs\" class=\"lazyload wp-image-150709\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-url-metric-ahrefs.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-url-metric-ahrefs-680x349.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-url-metric-ahrefs-768x395.png 768w\" data-sizes=\"(max-width: 1382px) 100vw, 1382px\"\/><\/figure>\n<p>To find pages with high\u00a0UR:<\/p>\n<ol>\n<li>Open <strong><a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> <\/strong>and enter your domain<\/li>\n<li>Go to the <strong>Best by links<\/strong> report\u00a0<\/li>\n<li>Look for the <strong>UR<\/strong> column\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1703\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-bbl-report.png\" alt=\"Best by links report in Site Explorer\" class=\"wp-image-150711\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-bbl-report.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-bbl-report-499x425.png 499w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-bbl-report-768x654.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-bbl-report-1536x1309.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1703\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-bbl-report.png\" alt=\"Best by links report in Site Explorer\" class=\"lazyload wp-image-150711\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-bbl-report.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-bbl-report-499x425.png 499w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-bbl-report-768x654.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-bbl-report-1536x1309.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Now it\u2019s just a case of skimming this list for pages about similar topics to the one you want to\u00a0boost.<\/p>\n<p>For example, we\u2019ve linked from our free <a href=\"https:\/\/ahrefs.com\/backlink-checker\">backlink checker tool<\/a> with a UR of 40 to some of our content on link building.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1716\" height=\"244\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-backlink-checker-ur-40.png\" alt=\"Best by links report showing UR of a page\" class=\"wp-image-150713\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-backlink-checker-ur-40.png 1716w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-backlink-checker-ur-40-680x97.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-backlink-checker-ur-40-768x109.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-backlink-checker-ur-40-1536x218.png 1536w\" sizes=\"(max-width: 1716px) 100vw, 1716px\"\/><\/noscript><img decoding=\"async\" width=\"1716\" height=\"244\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-backlink-checker-ur-40.png\" alt=\"Best by links report showing UR of a page\" class=\"lazyload wp-image-150713\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-backlink-checker-ur-40.png 1716w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-backlink-checker-ur-40-680x97.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-backlink-checker-ur-40-768x109.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-backlink-checker-ur-40-1536x218.png 1536w\" data-sizes=\"(max-width: 1716px) 100vw, 1716px\"\/><\/figure>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"989\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-link-building-internal-links.jpg\" alt=\"Links to link building guides placed in the footer of a tool for checking backlinks\" class=\"wp-image-150714\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-link-building-internal-links.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-link-building-internal-links-680x336.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-link-building-internal-links-768x380.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-link-building-internal-links-1536x760.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"989\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-link-building-internal-links.jpg\" alt=\"Links to link building guides placed in the footer of a tool for checking backlinks\" class=\"lazyload wp-image-150714\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-link-building-internal-links.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-link-building-internal-links-680x336.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-link-building-internal-links-768x380.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-link-building-internal-links-1536x760.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Backlinks are links from a page on one website to another. They remain one of the most important ranking factors for Google.\u00a0<\/p>\n<p>Generally, the more high-quality backlinks a page has, the more likely it is to rank #1 on Google (of course, <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">other factors<\/a> come into play\u00a0too).<\/p>\n<p>This means if you manage to get more backlinks to your pages, you can boost their rankings.\u00a0<\/p>\n<p>To illustrate the effect of backlinks, here\u2019s how the ranking for one of our articles shot up after a successful outreach campaign (we\u2019ve documented the entire process <a href=\"https:\/\/ahrefs.com\/blog\/link-building-case-study\/\">here<\/a>):\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"696\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-results-of-link-building-1.png\" alt=\"Results of link building\" class=\"wp-image-150715\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-results-of-link-building-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-results-of-link-building-1-680x296.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-results-of-link-building-1-768x334.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-results-of-link-building-1-1536x668.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"696\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-results-of-link-building-1.png\" alt=\"Results of link building\" class=\"lazyload wp-image-150715\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-results-of-link-building-1.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-results-of-link-building-1-680x296.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-results-of-link-building-1-768x334.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-results-of-link-building-1-1536x668.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>There are many link building tactics out there. We think these four are the best (they\u2019re white-hat techniques that bring the best results):\u00a0<\/p>\n<ol>\n<li><strong>Pursuing competitors\u2019 links<\/strong> \u2013 This is where you find out where your competitors got their backlinks and try to get the same pages or websites to link to\u00a0you.<\/li>\n<li><strong>Creating linkable assets<\/strong> \u2013 The so-called <a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\">link bait<\/a>\u2014stuff so good that other content creators on the web will want to link to\u00a0it.\u00a0<\/li>\n<li><strong>Content promotion<\/strong> \u2013 You guessed it. It\u2019s telling other people about your content using advertising, outreach, or communities.\u00a0<\/li>\n<li><strong>Guest blogging<\/strong> \u2013 This is when another website agrees to publish your article. One of the things that you get in return is a backlink.<\/li>\n<\/ol>\n<p><strong>Learn more: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\"><em>Link Building for SEO: The Beginner\u2019s Guide<\/em><\/a><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>7. Organize existing content into topic clusters\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Topic clusters (aka content hubs) are interlinked pages about a particular subject designed to cover the subject in full and\u00a0rank.\u00a0<\/p>\n<p>They\u2019re good for SEO because:<\/p>\n<ul>\n<li>Grouping content can make it easier to find for crawlers.<\/li>\n<li>It may help to build <a href=\"https:\/\/ahrefs.com\/blog\/topical-authority\/\">topical authority<\/a>.<\/li>\n<li>They create relevant internal links naturally.\u00a0<\/li>\n<li>The pillar page for the cluster may bring additional traffic (see example below).<\/li>\n<\/ul>\n<p>Plus, they\u2019re great for user experience since they make it easier for visitors to find your content.<\/p>\n<p>But before creating topic clusters from scratch, which can be pretty time consuming, try browsing through your existing content to see if it can be repurposed into a cluster.\u00a0<\/p>\n<p>It\u2019s something we did for our <a href=\"https:\/\/ahrefs.com\/seo\">SEO guide<\/a>. We took existing articles (cluster pages) and linked them together via a new page (pillar page).\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-headings-show-linked-cluster-content.png\" alt=\"Headings of the pillar page show linked cluster content\" class=\"wp-image-150716\" width=\"408\" height=\"224\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-headings-show-linked-cluster-content.png 816w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-headings-show-linked-cluster-content-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-headings-show-linked-cluster-content-768x422.png 768w\" sizes=\"(max-width: 408px) 100vw, 408px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-headings-show-linked-cluster-content.png\" alt=\"Headings of the pillar page show linked cluster content\" class=\"lazyload wp-image-150716\" width=\"408\" height=\"224\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-headings-show-linked-cluster-content.png 816w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-headings-show-linked-cluster-content-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-headings-show-linked-cluster-content-768x422.png 768w\" data-sizes=\"(max-width: 408px) 100vw, 408px\"\/><figcaption class=\"wp-element-caption\">The chapters you see here are links to already existing\u00a0articles.<\/figcaption><\/figure>\n<p>By doing this, we were able to attract more traffic easily with mostly old content.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1420\" height=\"516\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-organic-traffic-to-pillar-page.png\" alt=\"Organic traffic to the pillar page\" class=\"wp-image-150717\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-organic-traffic-to-pillar-page.png 1420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-organic-traffic-to-pillar-page-680x247.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-organic-traffic-to-pillar-page-768x279.png 768w\" sizes=\"(max-width: 1420px) 100vw, 1420px\"\/><\/noscript><img decoding=\"async\" width=\"1420\" height=\"516\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-organic-traffic-to-pillar-page.png\" alt=\"Organic traffic to the pillar page\" class=\"lazyload wp-image-150717\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-organic-traffic-to-pillar-page.png 1420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-organic-traffic-to-pillar-page-680x247.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-organic-traffic-to-pillar-page-768x279.png 768w\" data-sizes=\"(max-width: 1420px) 100vw, 1420px\"\/><\/figure>\n<p>Here\u2019s the gist of the process:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1924\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/deciding-topic-clusters.png\" alt=\"When to organize existing content into a cluster\" class=\"wp-image-150731\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/deciding-topic-clusters.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/deciding-topic-clusters-398x425.png 398w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/deciding-topic-clusters-768x821.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/deciding-topic-clusters-1437x1536.png 1437w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1924\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/deciding-topic-clusters.png\" alt=\"When to organize existing content into a cluster\" class=\"lazyload wp-image-150731\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/deciding-topic-clusters.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/deciding-topic-clusters-398x425.png 398w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/deciding-topic-clusters-768x821.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/deciding-topic-clusters-1437x1536.png 1437w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>8. Use schema markup for more visibility\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Schema markup is code you add to your pages to make them eligible for rich results in Google.\u00a0<\/p>\n<p>For example, this\u00a0code\u2026<\/p>\n<pre class=\"wp-block-preformatted\">\"review\": {\n    \"@type\": \"Review\",\n    \"author\": {\n      \"@type\": \"Person\",\n      \"name\": \"Alex Wawro\",\n      \"url\": \"https:\/\/www.tomsguide.com\/author\/alex-wawro\",\n      \"image\": \n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\/\/cdn.mos.cms.futurecdn.net\/3ByKfc678e7yx6pMNNhCf5.jpg\"\n      ,<\/pre>\n<p>\u2026 allows Google to display this on the\u00a0SERPs:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1354\" height=\"366\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-page-with-rich-results.png\" alt=\"A page with rich results\" class=\"wp-image-150718\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-page-with-rich-results.png 1354w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-page-with-rich-results-680x184.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-page-with-rich-results-768x208.png 768w\" sizes=\"(max-width: 1354px) 100vw, 1354px\"\/><\/noscript><img decoding=\"async\" width=\"1354\" height=\"366\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-page-with-rich-results.png\" alt=\"A page with rich results\" class=\"lazyload wp-image-150718\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-page-with-rich-results.png 1354w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-page-with-rich-results-680x184.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-page-with-rich-results-768x208.png 768w\" data-sizes=\"(max-width: 1354px) 100vw, 1354px\"\/><\/figure>\n<p>While not a ranking factor, rich results can lead to more clicks because they make your pages stand\u00a0out.\u00a0<\/p>\n<p>The process is as follows. You\u00a0can:<\/p>\n<ol>\n<li>Check available properties for your type of content in <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/article\">Google\u2019s documentation<\/a>.<\/li>\n<li>Deploy the code (probably best if you use a schema markup generator).\u00a0<\/li>\n<li>Test the code using this <a href=\"https:\/\/search.google.com\/test\/rich-results\">Rich Results Test tool<\/a>.<\/li>\n<li>Use the URL Inspection tool in Google Search Console to see if things look OK. Google also recommends requesting indexing in Google Search Console to let it know about changes.<\/li>\n<\/ol>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/\"><em>Rich Snippets: What Are They and How Do You Get\u00a0Them?<\/em><\/a><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>9. Find new content ideas with keyword research<\/h2>\n<\/p>\n<\/div>\n<p>Up to this point, we\u2019ve covered tactics that can get extra mileage from your existing content. Let\u2019s talk about creating new content.\u00a0<\/p>\n<p>Content designed to attract organic traffic needs a good target keyword. To find that, take a keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and look for keyword ideas\u00a0that:\u00a0<\/p>\n<ol>\n<li>Have search traffic potential.<\/li>\n<li>Have search intent you can\u00a0match.<\/li>\n<li>Can bring valuable traffic.\u00a0<\/li>\n<li>Are within your capabilities to\u00a0rank.\u00a0<\/li>\n<\/ol>\n<p>Let me explain with an example.\u00a0<\/p>\n<p>Since our main expertise is in SEO, we often write about this topic on our blog. To find SEO-related topics, we turn to our very own <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. Here is an example of such a keyword, along with its key SEO metrics:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1520\" height=\"756\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-example-keyword-with-seo-metrics.png\" alt=\"A keyword example with key SEO metrics\" class=\"wp-image-150719\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-example-keyword-with-seo-metrics.png 1520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-example-keyword-with-seo-metrics-680x338.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-example-keyword-with-seo-metrics-768x382.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-example-keyword-with-seo-metrics-400x200.png 400w\" sizes=\"(max-width: 1520px) 100vw, 1520px\"\/><\/noscript><img decoding=\"async\" width=\"1520\" height=\"756\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-example-keyword-with-seo-metrics.png\" alt=\"A keyword example with key SEO metrics\" class=\"lazyload wp-image-150719\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-example-keyword-with-seo-metrics.png 1520w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-example-keyword-with-seo-metrics-680x338.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-example-keyword-with-seo-metrics-768x382.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-example-keyword-with-seo-metrics-400x200.png 400w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\"\/><\/figure>\n<p>And here\u2019s why it ticks all four boxes for\u00a0us:<\/p>\n<ol>\n<li><strong>It has traffic potential<\/strong> \u2013 Ranking #1 for this keyword will bring us an estimated 150 monthly visits.<\/li>\n<li><strong>Search intent is guides<\/strong> \u2013 We know this from looking at the results in Google. Definitely within our wheelhouse to create.<\/li>\n<li><strong>It\u2019s about SEO<\/strong> \u2013 There is a high probability that people interested in the topic will also be interested in our product. In other words, it has business potential for us because we can feature our product naturally.\u00a0<\/li>\n<li><strong>It\u2019s not that hard for us to rank for <\/strong>\u2013<strong> <\/strong>We\u2019ve had continuous success ranking for keywords with Keyword Difficulty (KD) scores lower than 50, so this fits the\u00a0bill.\u00a0<\/li>\n<\/ol>\n<p>Based on this assessment, we ended up targeting this keyword. We currently rank in the top\u00a0three.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1502\" height=\"1224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-page-ranking-top-3.png\" alt=\"Our example article ranking in the top three\" class=\"wp-image-150720\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-page-ranking-top-3.png 1502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-page-ranking-top-3-522x425.png 522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-page-ranking-top-3-768x626.png 768w\" sizes=\"(max-width: 1502px) 100vw, 1502px\"\/><\/noscript><img decoding=\"async\" width=\"1502\" height=\"1224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-page-ranking-top-3.png\" alt=\"Our example article ranking in the top three\" class=\"lazyload wp-image-150720\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-page-ranking-top-3.png 1502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-page-ranking-top-3-522x425.png 522w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-page-ranking-top-3-768x626.png 768w\" data-sizes=\"(max-width: 1502px) 100vw, 1502px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>10. Source content ideas from competitors<\/h2>\n<\/p>\n<\/div>\n<p>Yes, you can target the same or similar keywords as your competitors and get organic traffic.\u00a0<\/p>\n<p>If you play your cards right, you can even outrank your competitors. But if not, you can still get traffic if you rank on page #1.\u00a0<\/p>\n<p>Here\u2019s how to find your competitors\u2019 organic keywords with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> (in fact, any pages\u2019 organic keywords):<\/p>\n<ol>\n<li>Enter their domain or a subfolder (e.g., moz.com\/blog)<\/li>\n<li>Go to the <strong>Organic keywords <\/strong>report<\/li>\n<li>Refine the list of keywords if needed (e.g., you can sort by volume or use the filters to see only low-difficulty keywords or keywords that mention particular words like \u201chow.\u201d)\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1732\" height=\"1268\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-analyzing-a-pages-keywords.png\" alt=\"Analyzing competitor's keywords in Site Explorer\" class=\"wp-image-150721\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-analyzing-a-pages-keywords.png 1732w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-analyzing-a-pages-keywords-581x425.png 581w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-analyzing-a-pages-keywords-768x562.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-analyzing-a-pages-keywords-1536x1125.png 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\"\/><\/noscript><img decoding=\"async\" width=\"1732\" height=\"1268\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-analyzing-a-pages-keywords.png\" alt=\"Analyzing competitor's keywords in Site Explorer\" class=\"lazyload wp-image-150721\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-analyzing-a-pages-keywords.png 1732w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-analyzing-a-pages-keywords-581x425.png 581w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-analyzing-a-pages-keywords-768x562.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-analyzing-a-pages-keywords-1536x1125.png 1536w\" data-sizes=\"(max-width: 1732px) 100vw, 1732px\"\/><\/figure>\n<p>You can also learn a lot from your competitors\u2019 best content. In Ahrefs, we have two reports that help with\u00a0this:<\/p>\n<ul>\n<li><strong>Best by links<\/strong> report shows which content attracted the most backlinks<\/li>\n<li><strong>Top pages<\/strong> report shows which pages bring the most traffic<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1922\" height=\"922\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-top-pages-report-ahrefs.png\" alt=\"Top pages report in Ahrefs\" class=\"wp-image-150722\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-top-pages-report-ahrefs.png 1922w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-top-pages-report-ahrefs-680x326.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-top-pages-report-ahrefs-768x368.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-top-pages-report-ahrefs-1536x737.png 1536w\" sizes=\"(max-width: 1922px) 100vw, 1922px\"\/><\/noscript><img decoding=\"async\" width=\"1922\" height=\"922\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-top-pages-report-ahrefs.png\" alt=\"Top pages report in Ahrefs\" class=\"lazyload wp-image-150722\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-top-pages-report-ahrefs.png 1922w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-top-pages-report-ahrefs-680x326.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-top-pages-report-ahrefs-768x368.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-top-pages-report-ahrefs-1536x737.png 1536w\" data-sizes=\"(max-width: 1922px) 100vw, 1922px\"\/><figcaption class=\"wp-element-caption\">Tom\u2019s Guide hit the jackpot with daily Wordle answers.<\/figcaption><\/figure>\n<p>You can also use the <strong>Content Gap<\/strong> report to compare which keywords your competitors rank for, but you don\u2019t. This can also help you to find topics to\u00a0cover.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1530\" height=\"960\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-content-gap-report-2.png\" alt=\"Content Gap report\u2014comparing to competitors\" class=\"wp-image-150723\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-content-gap-report-2.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-content-gap-report-2-677x425.png 677w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-content-gap-report-2-768x482.png 768w\" sizes=\"(max-width: 1530px) 100vw, 1530px\"\/><\/noscript><img decoding=\"async\" width=\"1530\" height=\"960\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-content-gap-report-2.png\" alt=\"Content Gap report\u2014comparing to competitors\" class=\"lazyload wp-image-150723\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-content-gap-report-2.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-content-gap-report-2-677x425.png 677w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/25-content-gap-report-2-768x482.png 768w\" data-sizes=\"(max-width: 1530px) 100vw, 1530px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>PRO TIP<\/p>\n<div class=\"recommendation-content\">\n<p>If you\u2019re not entirely sure who your \u201corganic\u201d competitors are, check out the <strong>Organic competitors <\/strong>report. This shows websites that rank for the same keywords as\u00a0you.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"694\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-organic-competitors-report-ahrefs.jpg\" alt=\"Organic competitors report in Ahrefs\" class=\"wp-image-150724\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-organic-competitors-report-ahrefs.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-organic-competitors-report-ahrefs-680x236.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-organic-competitors-report-ahrefs-768x267.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-organic-competitors-report-ahrefs-1536x533.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"694\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-organic-competitors-report-ahrefs.jpg\" alt=\"Organic competitors report in Ahrefs\" class=\"lazyload wp-image-150724\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-organic-competitors-report-ahrefs.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-organic-competitors-report-ahrefs-680x236.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-organic-competitors-report-ahrefs-768x267.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/26-organic-competitors-report-ahrefs-1536x533.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<\/div>\n<\/div>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/keyword-competitive-analysis\/\"><em>Keyword Competitive Analysis: How to Find Your Competitors\u2019 Keywords<\/em><\/a><em>\u00a0<\/em><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>11. Invite guest writers\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>If you have a blog (and I guess you do), you can invite people outside of your company to publish on\u00a0it.\u00a0<\/p>\n<ul>\n<li>They get exposure on your channels, referral traffic, and a backlink from your website.\u00a0<\/li>\n<li>You get exposure from the author\u2019s promotion, organic traffic, and backlinks from websites pointing to the article.\u00a0<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1398\" height=\"518\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-organic-traffic-to-guest-article.png\" alt=\"Organic traffic to one of our guest articles\" class=\"wp-image-150725\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-organic-traffic-to-guest-article.png 1398w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-organic-traffic-to-guest-article-680x252.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-organic-traffic-to-guest-article-768x285.png 768w\" sizes=\"(max-width: 1398px) 100vw, 1398px\"\/><\/noscript><img decoding=\"async\" width=\"1398\" height=\"518\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-organic-traffic-to-guest-article.png\" alt=\"Organic traffic to one of our guest articles\" class=\"lazyload wp-image-150725\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-organic-traffic-to-guest-article.png 1398w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-organic-traffic-to-guest-article-680x252.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/27-organic-traffic-to-guest-article-768x285.png 768w\" data-sizes=\"(max-width: 1398px) 100vw, 1398px\"\/><figcaption class=\"wp-element-caption\">This guest post on our blog generates an estimated 2.9K organic visits monthly.<\/figcaption><\/figure>\n<p>If you\u2019d like a reference point for inviting people to write for your blog, check out <a href=\"https:\/\/ahrefs.com\/blog\/write-for-us\/\">how we do it<\/a>. Key points are\u00a0to:<\/p>\n<ul>\n<li>Have a landing page where you clearly explain all the details.<\/li>\n<li>Make it attractive. For example, offer some cool swag, say how many people read your blog, or offer paid promotion.\u00a0<\/li>\n<li>Have a system for gathering content pitches. The simplest solution is to create a dedicated email and ask folks to pitch their ideas there, but a more efficient way is to set up an online form.<\/li>\n<li>Make sure to place the link in some visible place on your website.\u00a0<\/li>\n<li>Promote the program. Repeatedly.\u00a0<\/li>\n<li>Aim to find authors with expertise in their fields (good for readers, important for <a href=\"https:\/\/ahrefs.com\/blog\/eat-seo\/\">E-A-T<\/a>).\u00a0<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>12. Find your long-tail keywords that need dedicated pages<\/h2>\n<\/p>\n<\/div>\n<p>Long-tail keywords are search queries that get a small number of monthly searches. They tend to be longer and more specific.\u00a0<\/p>\n<p>To illustrate, if \u201cheadphones\u201d is the general topic (short-tail keyword, aka head term), then \u201cbest headphones for skiing\u201d will be a \u201clong\u00a0tail.\u201d<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-examples-short-tail-long-tail-keywords.png\" alt=\"Examples of short-tail and long-tail keywords\" class=\"wp-image-150726\" width=\"357\" height=\"146\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-examples-short-tail-long-tail-keywords.png 714w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-examples-short-tail-long-tail-keywords-680x278.png 680w\" sizes=\"(max-width: 357px) 100vw, 357px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-examples-short-tail-long-tail-keywords.png\" alt=\"Examples of short-tail and long-tail keywords\" class=\"lazyload wp-image-150726\" width=\"357\" height=\"146\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-examples-short-tail-long-tail-keywords.png 714w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/29-examples-short-tail-long-tail-keywords-680x278.png 680w\" data-sizes=\"(max-width: 357px) 100vw, 357px\"\/><\/figure>\n<p>In this keyword research technique, you find long-tail keywords you already rank for and create dedicated content for them to rank higher.\u00a0<\/p>\n<p>Let me illustrate the concept:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"2040\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/long-tail-content-decision.png\" alt=\"The effect of targeting some long-tail keywords separately\" class=\"wp-image-150732\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/long-tail-content-decision.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/long-tail-content-decision-375x425.png 375w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/long-tail-content-decision-768x870.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/long-tail-content-decision-1355x1536.png 1355w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"2040\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/long-tail-content-decision.png\" alt=\"The effect of targeting some long-tail keywords separately\" class=\"lazyload wp-image-150732\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/long-tail-content-decision.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/long-tail-content-decision-375x425.png 375w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/long-tail-content-decision-768x870.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/long-tail-content-decision-1355x1536.png 1355w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>We\u2019ve done exactly this with our post about off-page SEO. We saw that one of the long-tail keywords it ranked (poorly) for was \u201con page vs off page seo.\u201d Judging by the SERP, it needed a dedicated article\u2014so we wrote\u00a0one.<\/p>\n<p>Here are the results of our efforts:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"908\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-ranking-history-graph.png\" alt=\"Ranking history graph\" class=\"wp-image-150727\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-ranking-history-graph.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-ranking-history-graph-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-ranking-history-graph-768x349.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-ranking-history-graph-1536x698.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"908\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-ranking-history-graph.png\" alt=\"Ranking history graph\" class=\"lazyload wp-image-150727\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-ranking-history-graph.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-ranking-history-graph-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-ranking-history-graph-768x349.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/30-ranking-history-graph-1536x698.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>To find your long-tail keywords with <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>:<\/p>\n<ol>\n<li>Enter your domain or subfolder<\/li>\n<li>Go to the <strong>Organic keywords<\/strong> report<\/li>\n<li>Set <strong>Volume<\/strong> to max 300 (simplification from our end, but you can put a higher or lower number) and <strong>Position<\/strong> to 20\u201370<\/li>\n<li>Click <strong>Show results\u00a0\u00a0<\/strong><\/li>\n<\/ol>\n<p>Now it\u2019s just a case of picking keywords that can be targeted separately. To do this, see if the top 10 ranking pages target the keyword directly. If yes, then it\u2019s probably a good opportunity. If not, probably not.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1066\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-long-tail-keyword-new-content-potential.jpg\" alt=\"Long-tail keyword that could be targeted with separate content\" class=\"wp-image-150728\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-long-tail-keyword-new-content-potential.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-long-tail-keyword-new-content-potential-680x363.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-long-tail-keyword-new-content-potential-768x410.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-long-tail-keyword-new-content-potential-1536x819.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1066\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-long-tail-keyword-new-content-potential.jpg\" alt=\"Long-tail keyword that could be targeted with separate content\" class=\"lazyload wp-image-150728\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-long-tail-keyword-new-content-potential.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-long-tail-keyword-new-content-potential-680x363.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-long-tail-keyword-new-content-potential-768x410.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/31-long-tail-keyword-new-content-potential-1536x819.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><figcaption class=\"wp-element-caption\">Our article about branded search ranks for branded keywords at #25. Looking at the SERP, we see that we probably have a better chance of ranking for this keyword with a separate article.<\/figcaption><\/figure>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\"><em>Long-tail Keywords: What They Are and How to Get Search Traffic From Them<\/em><\/a><em>\u00a0<\/em><\/p>\n<h2>Final thoughts\u00a0<\/h2>\n<p>How do you know if these tactics are working out for\u00a0you?\u00a0<\/p>\n<p>Besides checking organic traffic in your analytics tool, you should track your rankings in Google. But use something other than Google because it always shows personalized (distorted) results one way or another. So consider using a rank tracker like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>.<\/p>\n<p>The last ingredient you will need to increase your organic traffic is patience. Sometimes, you may see results in a matter of days. But on average, it takes three to six months (check out our <a href=\"https:\/\/ahrefs.com\/blog\/how-long-does-seo-take\/\">study<\/a> and learn\u00a0why).<\/p>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a> (or <a href=\"https:\/\/seocommunity.social\/@mako\">Mastodon<\/a>).\u00a0<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/how-to-increase-organic-traffic\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need more organic traffic? We get it\u2014it\u2019s one of the best\u00a0kinds. In this article, we\u2019ll share tactics that helped us at Ahrefs increase organic traffic over the years. Nothing too complicated. Only practical stuff anyone can master.\u00a0 We\u2019ll start with things that can squeeze more traffic from your existing content and then move on to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=1988"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/1989"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=1988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=1988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=1988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}