{"id":1993,"date":"2023-01-17T02:35:10","date_gmt":"2023-01-17T02:35:10","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2023\/01\/17\/9-tactics-to-increase-brand-awareness-tried-tested\/"},"modified":"2023-01-17T02:35:10","modified_gmt":"2023-01-17T02:35:10","slug":"9-tactics-to-increase-brand-awareness-tried-tested","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/9-tactics-to-increase-brand-awareness-tried-tested\/","title":{"rendered":"9 Tactics to Increase Brand Awareness (Tried &#038; Tested)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>One of the best ways to make anyone buy from you is to make them aware of your brand and products before they even start considering the purchase.<\/p>\n<p>Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we\u2019ll focus only on what\u2019s truly impactful here.<\/p>\n<p>Let\u2019s go through nine tried and tested ways to increase your brand awareness.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>1. Implement a search-focused content marketing strategy<\/h2>\n<\/p>\n<\/div>\n<p>If people are searching for information surrounding your products (they most likely are), your website should be present in the search results.<\/p>\n<p>The great thing about organic search traffic is that it\u2019s one of the few channels with the potential to influence your target audience throughout the whole marketing funnel:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1372\" height=\"1536\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-marketing-funnel.jpg\" alt=\"How marketing funnels work&#10;\" class=\"wp-image-150889\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-marketing-funnel.jpg 1372w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-marketing-funnel-380x425.jpg 380w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-marketing-funnel-768x860.jpg 768w\" sizes=\"(max-width: 1372px) 100vw, 1372px\"\/><\/noscript><img decoding=\"async\" width=\"1372\" height=\"1536\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-marketing-funnel.jpg\" alt=\"How marketing funnels work&#10;\" class=\"lazyload wp-image-150889\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-marketing-funnel.jpg 1372w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-marketing-funnel-380x425.jpg 380w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/1-marketing-funnel-768x860.jpg 768w\" data-sizes=\"(max-width: 1372px) 100vw, 1372px\"\/><\/figure>\n<p>We\u2019re naturally interested in the top of the funnel (ToFu) here, so you need to create the type of content people search for when they start getting information about the industry you\u2019re in.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1460\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-funnel-stages-keywords.png\" alt=\"Keyword examples across the funnel&#10;\" class=\"wp-image-150891\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-funnel-stages-keywords.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-funnel-stages-keywords-524x425.png 524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-funnel-stages-keywords-768x623.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-funnel-stages-keywords-1536x1246.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1460\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-funnel-stages-keywords.png\" alt=\"Keyword examples across the funnel&#10;\" class=\"lazyload wp-image-150891\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-funnel-stages-keywords.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-funnel-stages-keywords-524x425.png 524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-funnel-stages-keywords-768x623.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/2-funnel-stages-keywords-1536x1246.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>This is where <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a> comes into\u00a0play.<\/p>\n<p>Keyword research is the process of discovering valuable search queries that your target customers type into search engines like Google to look for products, services, and information.<\/p>\n<p>You start with a keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and plug in a few seed words that define your\u00a0niche:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1035\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-keywords-explorer-input.png\" alt=\"Seed keywords in Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-150892\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-keywords-explorer-input.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-keywords-explorer-input-680x352.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-keywords-explorer-input-768x398.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-keywords-explorer-input-1536x795.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1035\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-keywords-explorer-input.png\" alt=\"Seed keywords in Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-150892\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-keywords-explorer-input.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-keywords-explorer-input-680x352.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-keywords-explorer-input-768x398.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/3-keywords-explorer-input-1536x795.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Next, head over to the <strong>Matching terms<\/strong> report to see all keywords containing the \u201cseed\u201d keywords from the\u00a0input:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1193\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-coffee-keywords.jpg\" alt=\"Matching terms report in Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-150894\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-coffee-keywords.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-coffee-keywords-680x406.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-coffee-keywords-768x458.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-coffee-keywords-1536x917.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1193\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-coffee-keywords.jpg\" alt=\"Matching terms report in Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-150894\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-coffee-keywords.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-coffee-keywords-680x406.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-coffee-keywords-768x458.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/4-coffee-keywords-1536x917.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>As you can see, over 4 million keywords contain those seed phrases. Now it\u2019s all about filtering and choosing which keywords you\u2019ll target with a great piece of content.<\/p>\n<p>In this case, I\u2019m going for keywords that:<\/p>\n<ul>\n<li>Have a maximum Keyword Difficulty (KD) of 40, so they shouldn\u2019t be too difficult to rank\u00a0for.<\/li>\n<li>Have a Traffic Potential (TP) of at least 500 clicks a\u00a0month.<\/li>\n<li>Include terms that signal searchers are looking for the type of informational content we\u2019re planning to create.<\/li>\n<\/ul>\n<p>Voil\u00e1, I narrowed the list down to ~8,500 keywords:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1176\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-coffee-keywords-filtered.png\" alt=\"Matching terms report with filters applied\" class=\"wp-image-150895\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-coffee-keywords-filtered.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-coffee-keywords-filtered-680x400.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-coffee-keywords-filtered-768x452.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-coffee-keywords-filtered-1536x904.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1176\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-coffee-keywords-filtered.png\" alt=\"Matching terms report with filters applied\" class=\"lazyload wp-image-150895\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-coffee-keywords-filtered.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-coffee-keywords-filtered-680x400.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-coffee-keywords-filtered-768x452.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/5-coffee-keywords-filtered-1536x904.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>The last filter to apply here is common sense. Always think about how relevant the topic is to your brand. Can the potential visitor ever become your customer? For example, suppose you\u2019re selling fancy equipment for making espressos. In that case, people looking up \u201cwhat is espresso\u201d aren\u2019t likely to ever become your target audience.<\/p>\n<p>Head on to the following guides to learn more about researching keywords and creating content:<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>2. React to media inquiries to kickstart your\u00a0PR<\/h2>\n<\/p>\n<\/div>\n<p>The purpose of public relations is to positively influence how a brand is perceived. There\u2019s no doubt that communications with the media and the general public should be in your arsenal for increasing brand awareness.<\/p>\n<p>Getting started with PR can seem terrifying. Journalists are swamped with emails and topics they could write about. You must truly deserve the media attention.<\/p>\n<p>But every writer needs expert contributions for their content once in a while. You can be that expert in your niche, and it\u2019s a great way to get your foot in the door of the bigger PR\u00a0game.<\/p>\n<p>All you need to do is to subscribe to a feed of media inquiries via services like <a href=\"https:\/\/www.helpareporter.com\/\">HARO<\/a>, <a href=\"https:\/\/www.sourcebottle.com\/\">SourceBottle<\/a>, or <a href=\"https:\/\/terkel.io\/\">Terkel<\/a>.<\/p>\n<p>Here\u2019s what one of these feeds looks like with\u00a0HARO:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"992\" height=\"544\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-haro-feed-example.png\" alt=\"HARO feed example&#10;\" class=\"wp-image-150897\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-haro-feed-example.png 992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-haro-feed-example-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-haro-feed-example-768x421.png 768w\" sizes=\"(max-width: 992px) 100vw, 992px\"\/><\/noscript><img decoding=\"async\" width=\"992\" height=\"544\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-haro-feed-example.png\" alt=\"HARO feed example&#10;\" class=\"lazyload wp-image-150897\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-haro-feed-example.png 992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-haro-feed-example-680x373.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/6-haro-feed-example-768x421.png 768w\" data-sizes=\"(max-width: 992px) 100vw, 992px\"\/><\/figure>\n<p>Your goal is to provide valuable information as fast as possible whenever you see a good opportunity.<\/p>\n<p>The competition, especially on HARO, can be fierce. Here are a few tips to start off on the right\u00a0foot:<\/p>\n<ul>\n<li><strong>Only respond to requests where you or your colleagues are experts on that topic <\/strong>\u2013<strong> <\/strong>Forget it if you don\u2019t know your\u00a0stuff.<\/li>\n<li><strong>Stick to the requirements <\/strong>\u2013 Journalists sometimes require specific formats or information about your credentials.<\/li>\n<li><strong>Try to provide the answer ASAP <\/strong>\u2013 You could subscribe to a premium HARO tier for $49\/month to give you a head start before other users get the email\u00a0feed.<\/li>\n<li><strong>Check the publication\u2019s authority and history <\/strong>\u2013<strong> <\/strong>Some companies exploit the potential to get expert contributions easily, so you should be able to identify and ignore these.<\/li>\n<\/ul>\n<p>Let\u2019s expand on that last point a little. You should always know who you\u2019re responding to so you can make sure the eventual coverage is worth the effort. That means ignoring anonymous inquiries and separating the wheat from the\u00a0chaff.<\/p>\n<p>If you\u2019re unfamiliar with the company next to the inquiry, look up its website and review a few of its recent posts. Let\u2019s take a look at a specific website example I just came across in the HARO\u00a0feed:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1123\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-socialmediatoday-haro.png\" alt=\"Checking websites from the HARO feed&#10;\" class=\"wp-image-150898\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-socialmediatoday-haro.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-socialmediatoday-haro-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-socialmediatoday-haro-768x431.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-socialmediatoday-haro-1536x863.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1123\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-socialmediatoday-haro.png\" alt=\"Checking websites from the HARO feed&#10;\" class=\"lazyload wp-image-150898\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-socialmediatoday-haro.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-socialmediatoday-haro-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-socialmediatoday-haro-768x431.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/7-socialmediatoday-haro-1536x863.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>What immediately catches my attention here is the large \u201clisticle\u201d post. Since journalists and bloggers tend to feature multiple, sometimes even tens of HARO contributors, you can look for patterns in the titles like a large listicle number or \u201cshared by experts.\u201d<\/p>\n<p>In this case, the large listicle post wasn\u2019t created from HARO contributions. The rest of the articles don\u2019t look sourced from HARO either. You don\u2019t want to see a significant number of posts that include these contributions, as it dilutes the benefits you get from the coverage and backlink to your website. This particular website gets a pass on the content-sourcing front.<\/p>\n<p>Another way to assess how valuable the coverage could be is to look at the website\u2019s backlink profile strength. Generally speaking, the more it\u2019s linked to from authoritative websites (ideally in your niche), the more valuable the backlink is for\u00a0you.<\/p>\n<p>The website\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/domain-rating\/\">Domain Rating (DR)<\/a> is a good proxy metric for this particular use, which you can see with Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a>.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"2000\" height=\"1200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-socialmediatoday-metrics.jpg\" alt=\"Quickly assessing a website's backlink profile strength&#10;\" class=\"wp-image-150900\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-socialmediatoday-metrics.jpg 2000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-socialmediatoday-metrics-680x408.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-socialmediatoday-metrics-768x461.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-socialmediatoday-metrics-1536x922.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\"\/><\/noscript><img decoding=\"async\" width=\"2000\" height=\"1200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-socialmediatoday-metrics.jpg\" alt=\"Quickly assessing a website's backlink profile strength&#10;\" class=\"lazyload wp-image-150900\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-socialmediatoday-metrics.jpg 2000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-socialmediatoday-metrics-680x408.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-socialmediatoday-metrics-768x461.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/8-socialmediatoday-metrics-1536x922.jpg 1536w\" data-sizes=\"(max-width: 2000px) 100vw, 2000px\"\/><\/figure>\n<p>Simply, the higher the DR, the better. As a rule of thumb for English websites, you can exclude anything below DR 50 unless the website looks relevant to your niche and the content is of high quality.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>3. Incentivize and influence word of\u00a0mouth<\/h2>\n<\/p>\n<\/div>\n<p>In all, 14,000 new customers in 2020 told us they learned about Ahrefs from their friends:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1512\" height=\"888\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-ahrefs-wom.jpg\" alt=\"Word-of-mouth recommendations&#10;\" class=\"wp-image-150901\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-ahrefs-wom.jpg 1512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-ahrefs-wom-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-ahrefs-wom-768x451.jpg 768w\" sizes=\"(max-width: 1512px) 100vw, 1512px\"\/><\/noscript><img decoding=\"async\" width=\"1512\" height=\"888\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-ahrefs-wom.jpg\" alt=\"Word-of-mouth recommendations&#10;\" class=\"lazyload wp-image-150901\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-ahrefs-wom.jpg 1512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-ahrefs-wom-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/9-ahrefs-wom-768x451.jpg 768w\" data-sizes=\"(max-width: 1512px) 100vw, 1512px\"\/><\/figure>\n<p>We can\u2019t fully control it, but trying to incentivize and influence people to bring up Ahrefs in their discussions clearly has vast benefits. This process is known as <a href=\"https:\/\/ahrefs.com\/blog\/word-of-mouth-marketing\/\">word-of-mouth marketing<\/a>.<\/p>\n<p><a href=\"https:\/\/www.nielsen.com\/insights\/2015\/global-trust-in-advertising-2015\/\">Research from Nielsen<\/a> shows that 83% of people trust recommendations from friends and family. It\u2019s simply the most trustworthy and authentic marketing channel. No matter how great your marketing communication is, you can\u2019t beat\u00a0it.<\/p>\n<p>The number one thing that nudges people to talk positively about a particular brand is a superb customer experience. Most of it consists of having a great product, but the entire buying process and customer service can\u2019t be neglected. Only when you have these will proper marketing communication make it all work effectively:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">You better calm down with these \ud83d\udd25 updates or I\u2019m gonna have to recommend you more than I already do<\/p>\n<p>\u2014 Patrick Herbert (@PatrickHerbert0) <a href=\"https:\/\/twitter.com\/PatrickHerbert0\/status\/1466111327991210000?ref_src=twsrc%5Etfw\">December 1,\u00a02021<\/a><\/p><\/blockquote><\/div>\n<\/figure>\n<p>In essence, word-of-mouth marketing is about properly managing your brand, communication, and <a href=\"https:\/\/ahrefs.com\/blog\/product-marketing\/\">product marketing<\/a> once you have a product people love. To be more specific, here are four tactics to consider using:<\/p>\n<ol>\n<li><strong>Make your product a natural part of your content <\/strong>\u2013 Referring back to the \u201cespresso equipment\u201d example, listing some of the products you sell for topics like \u201chow to tamp espresso\u201d or \u201cespresso distribution\u201d provides value to the reader.<\/li>\n<li><strong>Create and distribute educational content <\/strong>\u2013 This helps your customers use your products better.<\/li>\n<li><strong>Encourage customers to create and share content<\/strong> <strong>around your product<\/strong> \u2013 Here, we\u2019re talking about social media posts, articles, photos, videos, etc. Think creative campaigns, affiliate marketing, or community hashtags. This brings us\u00a0to\u2026<\/li>\n<li><strong>Build an engaged community within your target audience <\/strong>\u2013<strong> <\/strong>It takes time, but it\u2019s worth\u00a0it.\u00a0<\/li>\n<\/ol>\n<p>On top of that, apply all suitable tactics to increase your brand awareness listed throughout this guide. Word of mouth is a by-product of improving brand awareness, leading to further increase. It\u2019s like a flywheel.<\/p>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/word-of-mouth-marketing\/\"><em>Word-of-Mouth Marketing: A Simple Tried &amp; Tested Guide<\/em><\/a><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>4. Be visible across all review platforms and directory listings<\/h2>\n<\/p>\n<\/div>\n<p>People usually check the experiences of others when they\u2019re close to making a purchase. But your brand\u2019s visibility throughout all relevant directory listings and review platforms impacts their product choices even before they get to that\u00a0stage.<\/p>\n<p>For example, here are just a few of the terms the biggest software review platform, G2, ranks for in Google\u2019s top positions:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1033\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-g2-crm-keywords-1.jpg\" alt=\"G2 ranks well for some highly competitive CRM keywords&#10;\" class=\"wp-image-150903\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-g2-crm-keywords-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-g2-crm-keywords-1-680x351.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-g2-crm-keywords-1-768x397.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-g2-crm-keywords-1-1536x794.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1033\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-g2-crm-keywords-1.jpg\" alt=\"G2 ranks well for some highly competitive CRM keywords&#10;\" class=\"lazyload wp-image-150903\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-g2-crm-keywords-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-g2-crm-keywords-1-680x351.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-g2-crm-keywords-1-768x397.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/10-g2-crm-keywords-1-1536x794.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>People looking up these keywords could still be considered at the top of the funnel. They\u2019re likely aware of some of the problems CRMs solve but are just getting into specific products and brands. Being listed among the top CRM solutions on these category landing pages has obvious benefits.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1975\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-g2-crm-page.jpg\" alt=\"CRM category page on G2&#10;\" class=\"wp-image-150905\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-g2-crm-page.jpg 1975w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-g2-crm-page-420x425.jpg 420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-g2-crm-page-768x777.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-g2-crm-page-1518x1536.jpg 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-g2-crm-page-120x120.jpg 120w\" sizes=\"(max-width: 1975px) 100vw, 1975px\"\/><\/noscript><img decoding=\"async\" width=\"1975\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-g2-crm-page.jpg\" alt=\"CRM category page on G2&#10;\" class=\"lazyload wp-image-150905\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-g2-crm-page.jpg 1975w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-g2-crm-page-420x425.jpg 420w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-g2-crm-page-768x777.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-g2-crm-page-1518x1536.jpg 1518w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/11-g2-crm-page-120x120.jpg 120w\" data-sizes=\"(max-width: 1975px) 100vw, 1975px\"\/><\/figure>\n<p>And this is far from the only page and way these platforms can showcase your\u00a0brand.\u00a0<\/p>\n<p>For example, you can pop up on competitors\u2019 profiles in specific sections:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1540\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-g2-competitors.png\" alt=\"CRM comparison section on a specific brand's page&#10;\" class=\"wp-image-150907\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-g2-competitors.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-g2-competitors-552x425.png 552w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-g2-competitors-768x592.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-g2-competitors-1536x1183.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1540\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-g2-competitors.png\" alt=\"CRM comparison section on a specific brand's page&#10;\" class=\"lazyload wp-image-150907\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-g2-competitors.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-g2-competitors-552x425.png 552w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-g2-competitors-768x592.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/12-g2-competitors-1536x1183.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Of course, getting into the top 10 among 800+ listings is naturally a challenging task. You must set up processes to gather reviews and adequately <a href=\"https:\/\/ahrefs.com\/blog\/online-reputation-management\/\">manage your online reputation<\/a>. Getting a paid plan with the review platform can make things easier.<\/p>\n<p>Fortunately, you can also apply these practices to many different platforms and directories. They also tend to work on similar principles because it makes sense to show the most relevant results that are the most popular:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1882\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-local-results.jpg\" alt=\"Local listing recommendations&#10;\" class=\"wp-image-150909\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-local-results.jpg 1882w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-local-results-400x425.jpg 400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-local-results-768x816.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-local-results-1446x1536.jpg 1446w\" sizes=\"(max-width: 1882px) 100vw, 1882px\"\/><\/noscript><img decoding=\"async\" width=\"1882\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-local-results.jpg\" alt=\"Local listing recommendations&#10;\" class=\"lazyload wp-image-150909\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-local-results.jpg 1882w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-local-results-400x425.jpg 400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-local-results-768x816.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/13-local-results-1446x1536.jpg 1446w\" data-sizes=\"(max-width: 1882px) 100vw, 1882px\"\/><\/figure>\n<p>Not sure if you\u2019ve already got a profile on every important platform? Enter your domain into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, go to the\u00a0<a href=\"https:\/\/ahrefs.com\/link-intersect\">Link Intersect tool<\/a>, and fill in as many competitors as possible (the <strong>Organic competitors<\/strong> report can help with\u00a0that).<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1344\" height=\"1028\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-link-intersect-example.png\" alt=\"Link Intersect tool example&#10;\" class=\"wp-image-150911\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-link-intersect-example.png 1344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-link-intersect-example-556x425.png 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-link-intersect-example-768x587.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\"\/><\/noscript><img decoding=\"async\" width=\"1344\" height=\"1028\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-link-intersect-example.png\" alt=\"Link Intersect tool example&#10;\" class=\"lazyload wp-image-150911\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-link-intersect-example.png 1344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-link-intersect-example-556x425.png 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/14-link-intersect-example-768x587.png 768w\" data-sizes=\"(max-width: 1344px) 100vw, 1344px\"\/><\/figure>\n<p>You\u2019ll get a list of websites that link to your competitors but not you. Play around with the number of intersections and filters and try to spot the directories:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1054\" height=\"604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-spot-directories.png\" alt=\"Directories found in Link Intersect tool&#10;\" class=\"wp-image-150913\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-spot-directories.png 1054w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-spot-directories-680x390.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-spot-directories-768x440.png 768w\" sizes=\"(max-width: 1054px) 100vw, 1054px\"\/><\/noscript><img decoding=\"async\" width=\"1054\" height=\"604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-spot-directories.png\" alt=\"Directories found in Link Intersect tool&#10;\" class=\"lazyload wp-image-150913\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-spot-directories.png 1054w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-spot-directories-680x390.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/15-spot-directories-768x440.png 768w\" data-sizes=\"(max-width: 1054px) 100vw, 1054px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>PRO TIP<\/p>\n<div class=\"recommendation-content\">\n<p>Once you grasp SEO and online reputation management, you can dive into <a href=\"https:\/\/kalicube.com\/topic\/entity-seo\/\">entity SEO<\/a>. This is where you optimize how Google perceives your brand and products to (hopefully) become an entity in <a href=\"https:\/\/ahrefs.com\/blog\/google-knowledge-graph\/\">Google\u2019s Knowledge Graph<\/a>.<\/p>\n<p>This can significantly impact your branded searches as you get more estate on the SERPs. And similarly to the platforms listed above, you\u2019ll also be present in sections like \u201crelated searches\u201d:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1997\" height=\"1672\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-entities-related-searches.jpg\" alt=\"Related searches feature in Google is full of entities&#10;\" class=\"wp-image-150915\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-entities-related-searches.jpg 1997w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-entities-related-searches-508x425.jpg 508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-entities-related-searches-768x643.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-entities-related-searches-1536x1286.jpg 1536w\" sizes=\"(max-width: 1997px) 100vw, 1997px\"\/><\/noscript><img decoding=\"async\" width=\"1997\" height=\"1672\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-entities-related-searches.jpg\" alt=\"Related searches feature in Google is full of entities&#10;\" class=\"lazyload wp-image-150915\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-entities-related-searches.jpg 1997w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-entities-related-searches-508x425.jpg 508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-entities-related-searches-768x643.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/16-entities-related-searches-1536x1286.jpg 1536w\" data-sizes=\"(max-width: 1997px) 100vw, 1997px\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>5. Talk at industry events<\/h2>\n<\/p>\n<\/div>\n<p>I\u2019ve attended many marketing and SEO events over the years. If there\u2019s a speaker with a talk that excites me, then it\u2019s easy to get into my head. I sometimes even try to learn more about the speaker and their company.\u00a0<\/p>\n<p>Others may not do the same. But one thing is for sure\u2014people prefer engaging with other people, not brands. Speaking at events and encouraging your colleagues to do the same have many benefits:<\/p>\n<ul>\n<li>It increases awareness from both marketing and employer branding perspectives.<\/li>\n<li>It increases employee retention and satisfaction from building their own personal brands.<\/li>\n<li>It helps you become an authority in your\u00a0niche.<\/li>\n<li>It helps you build more personalized relationships with your current and potential customers.<\/li>\n<li>It can often trigger social media mentions, event reports, mentions in articles, etc.<\/li>\n<\/ul>\n<p>At Ahrefs, we have many people across different teams and countries speaking and networking at events. We try to reap all the benefits listed above.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1065\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-josh-brightonseo.jpg\" alt=\"Josh from Ahrefs speaking at BrightonSEO&#10;\" class=\"wp-image-150917\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-josh-brightonseo.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-josh-brightonseo-680x362.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-josh-brightonseo-768x409.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-josh-brightonseo-1536x818.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1065\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-josh-brightonseo.jpg\" alt=\"Josh from Ahrefs speaking at BrightonSEO&#10;\" class=\"lazyload wp-image-150917\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-josh-brightonseo.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-josh-brightonseo-680x362.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-josh-brightonseo-768x409.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/17-josh-brightonseo-1536x818.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><figcaption class=\"wp-element-caption\">My colleague, Joshua Hardwick, speaking on the main stage of BrightonSEO in April\u00a02022.<\/figcaption><\/figure>\n<p>If you\u2019re starting from scratch here, it\u2019s better to test the waters at smaller, local events. You\u2019ll need a solid speaking portfolio or something extraordinary to share to land a gig on the biggest stages anyway.<\/p>\n<p>First, discover topics and styles that resonate with your audience. Forget sales pitches and try to provide as much value as possible. Listen to the audience\u2019s feedback.<\/p>\n<p>Second, take your time before hitting bigger stages. Practicing, getting good references, and building confidence are key things to getting there. I still get the jittery feeling even though it\u2019s been a few years since I first spoke in front of 100+ people. A certain level of stress and anxiety apparently never goes away, no matter how experienced you\u00a0are.<\/p>\n<p>And last but not least, you\u2019ll start getting a lot of speaking invitations once you get on the right path. Be ruthless with choosing the right events. Ask past participants for references. Make sure it has value for you and your company.<\/p>\n<p>A big chunk of our marketing budget goes toward sponsoring podcasts, events, and newsletters.<\/p>\n<p>You may have noticed our huge logo in the last image. We\u2019re trying to squeeze the most out of the biggest SEO conference by being the main sponsor, speaking on the main stage, and having a big booth\u00a0there:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p>Events aside, here\u2019s what our sponsorship looks like in newsletters:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1456\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-ahrefs-ariyh-sponsorship.png\" alt=\"Ahrefs sponsorship of the Ariyh newsletter&#10;\" class=\"wp-image-150919\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-ahrefs-ariyh-sponsorship.png 1456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-ahrefs-ariyh-sponsorship-310x425.png 310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-ahrefs-ariyh-sponsorship-768x1054.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-ahrefs-ariyh-sponsorship-1119x1536.png 1119w\" sizes=\"(max-width: 1456px) 100vw, 1456px\"\/><\/noscript><img decoding=\"async\" width=\"1456\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-ahrefs-ariyh-sponsorship.png\" alt=\"Ahrefs sponsorship of the Ariyh newsletter&#10;\" class=\"lazyload wp-image-150919\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-ahrefs-ariyh-sponsorship.png 1456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-ahrefs-ariyh-sponsorship-310x425.png 310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-ahrefs-ariyh-sponsorship-768x1054.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/18-ahrefs-ariyh-sponsorship-1119x1536.png 1119w\" data-sizes=\"(max-width: 1456px) 100vw, 1456px\"\/><\/figure>\n<p>You can even go with the more traditional approach of sponsoring events for the masses. It all depends on your product, positioning, audience, and budget. Anything from local football matches to the Super Bowl can\u00a0work.<\/p>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/podcast-advertising\/\"><em>Podcast Advertising: $51,975 Spent. Here\u2019s What We Learned<\/em><\/a><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>7. Have brand ambassadors<\/h2>\n<\/p>\n<\/div>\n<p>A brand ambassador is anyone who\u2019s regularly in the spotlight representing a company. This is often an employee with the power to influence the community, but you can form these long-term partnerships with anyone. You probably follow influencers who\u2019ve been promoting certain products for\u00a0years.<\/p>\n<p>For example, at Ahrefs, we have <a href=\"https:\/\/twitter.com\/patrickstox\">Patrick Stox<\/a> as our brand ambassador:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1798\" height=\"1542\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-patrick-stox-brand-ambassador.jpg\" alt=\"Patrick Stox as Ahrefs' brand ambassador&#10;\" class=\"wp-image-150921\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-patrick-stox-brand-ambassador.jpg 1798w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-patrick-stox-brand-ambassador-496x425.jpg 496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-patrick-stox-brand-ambassador-768x659.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-patrick-stox-brand-ambassador-1536x1317.jpg 1536w\" sizes=\"(max-width: 1798px) 100vw, 1798px\"\/><\/noscript><img decoding=\"async\" width=\"1798\" height=\"1542\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-patrick-stox-brand-ambassador.jpg\" alt=\"Patrick Stox as Ahrefs' brand ambassador&#10;\" class=\"lazyload wp-image-150921\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-patrick-stox-brand-ambassador.jpg 1798w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-patrick-stox-brand-ambassador-496x425.jpg 496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-patrick-stox-brand-ambassador-768x659.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/19-patrick-stox-brand-ambassador-1536x1317.jpg 1536w\" data-sizes=\"(max-width: 1798px) 100vw, 1798px\"\/><\/figure>\n<p>And then we have many customers keen to recommend our products to others. Some of them evolve from fans influencing word of mouth to brand ambassadors via sponsorships:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"754\" height=\"224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-ambassador-sponsorships.png\" alt=\"Sponsoring a podcast of a huge fan of the Ahrefs product&#10;\" class=\"wp-image-150923\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-ambassador-sponsorships.png 754w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-ambassador-sponsorships-680x202.png 680w\" sizes=\"(max-width: 754px) 100vw, 754px\"\/><\/noscript><img decoding=\"async\" width=\"754\" height=\"224\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-ambassador-sponsorships.png\" alt=\"Sponsoring a podcast of a huge fan of the Ahrefs product&#10;\" class=\"lazyload wp-image-150923\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-ambassador-sponsorships.png 754w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/20-ambassador-sponsorships-680x202.png 680w\" data-sizes=\"(max-width: 754px) 100vw, 754px\"\/><\/figure>\n<p>See how this intertwines with some of the tactics we\u2019ve already gone through?<\/p>\n<p>Go through your customer database and try to spot influential people in your niche. Check communication history, whether they already mentioned you somewhere, and then create a shortlist of the best candidates for\u00a0this.<\/p>\n<p>Of course, the prerequisite is to have a superb product. You can pay some influencers to promote basically anything, but many people can spot dishonest recommendations from miles away. And yes, even ketchup can be apparently a superb product:\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>To sum it up, <a href=\"https:\/\/ahrefs.com\/blog\/influencer-marketing\/\">influencer marketing<\/a> should be in your arsenal, and using brand ambassadors is an excellent approach to\u00a0this.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>8. Partner with other brands<\/h2>\n<\/p>\n<\/div>\n<p>Some brands share values and common traits among their audiences. Joining forces to appeal to both customer bases can work across niches for win-win campaigns.<\/p>\n<p>The easiest way to get started with this is by co-creating content. Here\u2019s an example of me doing a webinar with Kontent, which is a headless CMS:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1240\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-co-branded-webinar.jpg\" alt=\"Co-branded webinar between Ahrefs and Kontent&#10;\" class=\"wp-image-150925\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-co-branded-webinar.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-co-branded-webinar-680x422.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-co-branded-webinar-768x476.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-co-branded-webinar-1536x953.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1240\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-co-branded-webinar.jpg\" alt=\"Co-branded webinar between Ahrefs and Kontent&#10;\" class=\"lazyload wp-image-150925\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-co-branded-webinar.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-co-branded-webinar-680x422.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-co-branded-webinar-768x476.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/21-co-branded-webinar-1536x953.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Ahrefs is the authority in SEO the Kontent team needs for this topic. Kontent\u2019s audience consists of potential enterprise-level leads for us where 45 minutes of brand and product exposure has great value. It\u2019s a win-win.<\/p>\n<p>That said, the most impactful co-branding campaigns for brand awareness are co-branded products.<\/p>\n<p>The best example of a successful co-branded product I can recall from the past few years is a MoonSwatch:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>At the time of writing, MoonSwatches are still widely unavailable eight months after their release. People who wouldn\u2019t buy an Omega stood in long lines together with wealthy watch fans who\u2019d likely never wear a regular Swatch on their wrists.<\/p>\n<p>In this case, both brands are owned by the same company. But chances are you don\u2019t have a portfolio of complementary brands at your disposal. So here are two main methods of discovering the right brands to partner with.<\/p>\n<p>The first is to enhance your <a href=\"https:\/\/ahrefs.com\/blog\/market-research\/\">market research<\/a> data with other products your customers and audience like\u00a0using.<\/p>\n<p>The second is to use an audience insights tool like <a href=\"https:\/\/sparktoro.com\/\">SparkToro<\/a>. It will show you social media accounts and websites that your audience also follows and visits:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1276\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-sparktoro-cobranding-opps.jpg\" alt=\"Using SparkToro to find opportunities for co-branding campaigns&#10;\" class=\"wp-image-150927\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-sparktoro-cobranding-opps.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-sparktoro-cobranding-opps-666x425.jpg 666w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-sparktoro-cobranding-opps-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-sparktoro-cobranding-opps-768x490.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-sparktoro-cobranding-opps-1536x980.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1276\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-sparktoro-cobranding-opps.jpg\" alt=\"Using SparkToro to find opportunities for co-branding campaigns&#10;\" class=\"lazyload wp-image-150927\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-sparktoro-cobranding-opps.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-sparktoro-cobranding-opps-666x425.jpg 666w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-sparktoro-cobranding-opps-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-sparktoro-cobranding-opps-768x490.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/22-sparktoro-cobranding-opps-1536x980.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Simply filter out your competitors and see if any remaining companies fit the\u00a0bill.<\/p>\n<p><strong>Learn more: <\/strong><a href=\"https:\/\/www.marketingweek.com\/mark-ritson-omega-swatch-moonswatch-co-branding\/\"><em>For Omega and Swatch, the Rewards of Co-branding Could Be Astronomical<\/em><\/a><\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>9. Run ads in mass\u00a0media<\/h2>\n<\/p>\n<\/div>\n<p>I saved the most tried and tested tactic for increasing brand awareness for\u00a0last.\u00a0<\/p>\n<p>Ads in mass media have been with us forever. TV ad spending in North America alone was <a href=\"https:\/\/www.statista.com\/statistics\/882008\/tv-advertising-expenditure-in-north-america\/\">$64.7 billion in 2021<\/a>. And countless studies and data support that mass media advertising works.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-tv-ads-top-medium.jpg\" alt=\"Chart showing that mass media channels still thrive&#10;\" class=\"wp-image-150929\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-tv-ads-top-medium.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-tv-ads-top-medium-425x425.jpg 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-tv-ads-top-medium-768x768.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-tv-ads-top-medium-120x120.jpg 120w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/noscript><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-tv-ads-top-medium.jpg\" alt=\"Chart showing that mass media channels still thrive&#10;\" class=\"lazyload wp-image-150929\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-tv-ads-top-medium.jpg 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-tv-ads-top-medium-425x425.jpg 425w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-tv-ads-top-medium-768x768.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/23-tv-ads-top-medium-120x120.jpg 120w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/figure>\n<p>Of course, don\u2019t go and spend 90% of your marketing budget to run national TV ads if you\u2019re a B2B startup. But even smaller companies with very specific target audiences can use mass media properly.<\/p>\n<p>All mass media channels, except TV, can be used to target a specific audience. Most of it comes from location targeting. If your target segment is tech companies, you can, for example, buy a few billboards in technological hubs.\u00a0<\/p>\n<p>Here are two notable examples from Silicon Valley:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-targeted-billboard.jpg\" alt=\"Twilio billboard in Silicon Valley&#10;\" class=\"wp-image-150931\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-targeted-billboard.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-targeted-billboard-637x425.jpg 637w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-targeted-billboard-768x512.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-targeted-billboard-1536x1024.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-targeted-billboard.jpg\" alt=\"Twilio billboard in Silicon Valley&#10;\" class=\"lazyload wp-image-150931\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-targeted-billboard.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-targeted-billboard-637x425.jpg 637w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-targeted-billboard-768x512.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/24-targeted-billboard-1536x1024.jpg 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.wired.com\/2016\/05\/okay-dont-understand-billboards-silicon-valley\/\">Wired<\/a>.\u00a0<\/figcaption><\/figure>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p>These may be closer to PR stunts, but you get the gist. You can also buy ads on local radios, newspapers, airports frequently visited by your target audience, etc.\u00a0<\/p>\n<h2>Final thoughts<\/h2>\n<p>Increasing brand awareness is one of the end goals of brand management. It\u2019s a whole marketing discipline, so we barely touched the surface here and covered just the last\u00a0mile.<\/p>\n<p>The tactics you choose to increase your brand awareness should always stem from <a href=\"https:\/\/ahrefs.com\/blog\/marketing-strategy\/\">a proper marketing strategy<\/a>. Its components regarding brand management include:<\/p>\n<ul>\n<li>Appealing to your target audience with a brand\u2019s positioning (the way they should perceive your brand and products).<\/li>\n<li>Developing and consistently using multiple brand assets (logos, specific colors, fonts, slogans, mascots, etc.) in your communications to make your brand stand out and easy to recognize.<\/li>\n<li>Committing a significant portion of your marketing budget and resources to brand-building activities.<\/li>\n<li>Setting strategic objectives, including a proper way to measure progress.<\/li>\n<\/ul>\n<p>Take this as a quick introduction to topics related to the effectiveness of brand awareness campaigns. Remember: the sooner you start executing, the better. You can always polish the processes later. I\u2019ll leave you with a few resources that will help you do\u00a0that:<\/p>\n<p>Got any questions? Ping me on <a href=\"https:\/\/twitter.com\/michalpecanek\">Twitter<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/increase-brand-awareness\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the best ways to make anyone buy from you is to make them aware of your brand and products before they even start considering the purchase. Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=1993"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/1993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/1994"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=1993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=1993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=1993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}