<\/g><\/svg><\/a><\/p>\n9. Email isn\u2019t necessarily the best medium<\/h2>\n<\/p>\n<\/div>\n
Almost every guide about outreach is focused on writing emails. There\u2019s nothing wrong with this; it\u2019s many people\u2019s preferred communication style. But that doesn\u2019t apply everywhere in the\u00a0world.<\/p>\n
Andrew shared that while email is still good for first-time introductions in Indonesia, it\u2019s much more effective to use apps and platforms like WhatsApp later\u00a0on.<\/p>\n
In other Southeast Asian countries like Thailand or Vietnam, Andrew added that email isn\u2019t really working at all. He recommended using social media like LinkedIn or, even better, Facebook Messenger to pitch your content.<\/p>\n
I have a similar experience in the Chinese market. Most people I got in touch with preferred to communicate over WeChat. That often involved exchanging voice messages, bringing me to the last\u00a0point.<\/p>\n
Calling someone as a part of your outreach process could get you far ahead of the competition. Anna said that leaving your phone contact so the other side can get in touch with you on a more personal level works well in Germany. She also reported success doing all aspects of her outreach over the phone in Poland. I know Czech link builders who also got links this\u00a0way.<\/p>\n
Final thoughts<\/h2>\n
As you can see, the path to link building success and what success even means locally can vastly differ from country to country.<\/p>\n
There are also a lot of similarities to the best link building practices you already know, naturally.<\/p>\n
Great link bait still makes a fantastic asset that can land you links in top-tier media and websites. But getting the buy-in for carrying this out can be difficult in many niches, as the number of link prospects tends to be quite limited. Another tactic that seems to work well everywhere is ego baiting<\/a>.<\/p>\nOn the other hand, there are still a lot of people using outdated bad tactics. These include mass outreach to buy links with specific anchor texts, spamming UGC links, doing unsophisticated link exchanges, etc.<\/p>\n
Got any questions or insights to share? Let me know on Twitter<\/a>.<\/p>\n<\/p><\/div>\n