{"id":2034,"date":"2023-01-27T05:23:24","date_gmt":"2023-01-27T05:23:24","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2023\/01\/27\/59-blogging-statistics-for-2023\/"},"modified":"2023-01-27T05:23:24","modified_gmt":"2023-01-27T05:23:24","slug":"59-blogging-statistics-for-2023","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/59-blogging-statistics-for-2023\/","title":{"rendered":"59 Blogging Statistics for 2023"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div>\n<div class=\"author-desktop\">\n<div class=\"post-navigation2\">\n<div id=\"fright\" class=\"share-post-top-bottom subscr-fright\">\n<h6>Subscribe for weekly updates<\/h6>\n<\/div><\/div>\n<\/div>\n<\/div>\n<p> <span><\/p>\n<p>Are you curious about the state of blogging in 2023? Then look no further.<\/p>\n<p>We\u2019ve curated, vetted, and categorized a list of up-to-date statistics below.<\/p>\n<p>Click to jump to a category, or keep reading for our top blogging statistics:<\/p>\n<p>These are the most interesting blogging statistics you should know.<\/p>\n<ol>\n<li>71% of marketers report that content marketing has become more important to their organization in the last year (<a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-research-trends-statistics\">Content Marketing Institute<\/a>).<\/li>\n<li>76% of content marketers use content to generate leads (<a href=\"https:\/\/learn.parsely.com\/rs\/314-EBB-255\/images\/Parse.ly-Content-Matters-Report-2022.pdf\">Parse.ly<\/a>).<\/li>\n<li>There are more than 600 million blogs out of 1.9 billion websites worldwide (<a href=\"https:\/\/hostingtribunal.com\/blog\/how-many-blogs\/\">Web Tribunal<\/a>).<\/li>\n<li>77% of internet users read blogs (<a href=\"https:\/\/www.socialmediatoday.com\/news\/the-benefits-of-blogging-20-stats-business-owners-need-to-know-infograph\/511816\/\">Social Media Today<\/a>), and nearly 26% of people in the U.K. aged 5\u201318 are reading blogs (<a href=\"https:\/\/www.statista.com\/statistics\/299097\/blog-reading-by-young-people-in-the-uk\/\">Statista<\/a>).<\/li>\n<li>There is a strong positive correlation between word count and backlinks, but only up to 1,000 words. For posts longer than 1,000 words, there is a strong negative correlation between word count and backlinks (<a href=\"https:\/\/ahrefs.com\/blog\/blog-post-length\/\">Ahrefs<\/a>).<\/li>\n<li>There is a moderate correlation between content length and organic traffic, but only up to 2,000 words. For posts longer than 2,000 words, there is a moderate negative correlation between word count and organic traffic (<a href=\"https:\/\/ahrefs.com\/blog\/blog-post-length\/\">Ahrefs<\/a>).<\/li>\n<li>80% of bloggers report that blogging drives results (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<li>The bloggers who publish two to six times per week are 50% more likely to report strong results (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<li>Bloggers who use 7+ images per post are 2.3X more likely to report strong results (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<li>65% of B2B buyers cite vendor websites as one of their most highly influential content types. This is followed by third-party websites (48%) and third-party articles by independent publishers (39%) (<a href=\"https:\/\/www.marketingcharts.com\/industries\/business-to-business-112579\">MarketingCharts<\/a>).<\/li>\n<li>59% of links shared on social media are shared without ever being read (<a href=\"https:\/\/www.chicagotribune.com\/business\/blue-sky\/ct-share-this-link-without-reading-it-ap-bsi-20160618-story.html\">Chicago Tribune<\/a>).<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>General blogging statistics<\/h2>\n<\/p>\n<\/div>\n<p>What\u2019s the state of blogging in 2023? Here are some statistics that may surprise you.\u00a0<\/p>\n<ol>\n<li>Tumblr hosts over 518 million blogs, while WordPress hosts over 60 million blogs (<a href=\"https:\/\/hostingtribunal.com\/blog\/how-many-blogs\/\">Web Tribunal<\/a>).\u00a0<\/li>\n<li>WordPress powers over 43.2% of the internet (<a href=\"https:\/\/w3techs.com\/\">W3Techs<\/a>).<\/li>\n<li>Roughly 70 million new posts are published on WordPress each month (<a href=\"https:\/\/wordpress.com\/activity\/\">WordPress<\/a>).<\/li>\n<li>On average, 77 million new comments are added to WordPress posts per month (<a href=\"https:\/\/wordpress.com\/activity\/\">WordPress<\/a>).<\/li>\n<li>From 2023 to 2027, the global content marketing industry is expected to grow by $584.02 billion (<a href=\"https:\/\/www.reportlinker.com\/p04793441\/Global-Content-Publishing-Market.html\">ReportLinker<\/a>).<\/li>\n<li>44% of buyers say they typically consume three to five pieces of content before engaging with a vendor (<a href=\"https:\/\/e61c88871f1fbaa6388d-c1e3bb10b0333d7ff7aa972d61f8c669.ssl.cf1.rackcdn.com\/DGR_DG154_SURV_ContentPref_March_2021_Final.pdf\">Demand Gen Report<\/a>).<\/li>\n<li>More than half of consumers will stop what they are doing if they encounter issues when viewing content (<a href=\"https:\/\/www.slideshare.net\/adobe\/2019-adobe-brand-content-survey\">Adobe<\/a>).<\/li>\n<li>Only 40% of marketers have a written content strategy (<a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-research-trends-statistics\">Content Marketing Institute<\/a>).<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Blogging revenue statistics<\/h2>\n<\/p>\n<\/div>\n<p>Do bloggers really earn money? Or is it just a pipe dream? Check out these statistics on blogging revenue.\u00a0<\/p>\n<ol>\n<li>33% of bloggers don\u2019t earn any money at all (<a href=\"https:\/\/techjury.net\/blog\/how-many-blogs-are-there\/\">TechJury<\/a>).<\/li>\n<li>The most popular monetization method for bloggers is Google AdSense, followed by affiliate marketing. However, for high-income bloggers, AdSense ranks third; these bloggers are 2.5 times more likely to sell their own product or service than use AdSense (<a href=\"https:\/\/growthbadger.com\/blog-statistics\/\">GrowthBadger<\/a>).<\/li>\n<li>Bloggers make most of their income from ads, affiliate products, sponsored product reviews, selling their own products, and online courses (<a href=\"https:\/\/www.rankiq.com\/most-profitable-blog-niches-study\/\">RankIQ<\/a>).<\/li>\n<li>45% of bloggers who earn over $50,000 per year sell their own product or service, while only 8% of lower-income bloggers do that (<a href=\"https:\/\/growthbadger.com\/blog-statistics\/\">GrowthBadger<\/a>).<\/li>\n<li>72% of bloggers making $2,000+\/month use either Mediavine or Adthrive as their ad management company (<a href=\"https:\/\/www.rankiq.com\/most-profitable-blog-niches-study\/\">RankIQ<\/a>).<\/li>\n<li>The most profitable niche is the food blog niche. Food bloggers have the highest median monthly income ($9,169) as compared to bloggers from all major niches (<a href=\"https:\/\/www.rankiq.com\/most-profitable-blog-niches-study\/\">RankIQ<\/a>).<\/li>\n<li>The niches that have the highest percentage of blogs with over 50,000 monthly sessions are food (42.8%), lifestyle (13.3%), and travel (10%) (<a href=\"https:\/\/www.rankiq.com\/most-profitable-blog-niches-study\/\">RankIQ<\/a>).<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1000\" height=\"954\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1.png\" alt=\"List of activities bloggers earning over $50K\/year and lower-income bloggers do; bar graphs consistently show more higher-income than lower-income bloggers do each activity\" class=\"wp-image-151850\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1.png 1000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1-445x425.png 445w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1-768x733.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><\/noscript><img decoding=\"async\" width=\"1000\" height=\"954\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1.png\" alt=\"List of activities bloggers earning over $50K\/year and lower-income bloggers do; bar graphs consistently show more higher-income than lower-income bloggers do each activity\" class=\"lazyload wp-image-151850\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1.png 1000w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1-445x425.png 445w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-1-768x733.png 768w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Blogging length and frequency statistics<\/h2>\n<\/p>\n<\/div>\n<p>How long should your blog posts be? How often should you publish? When should you publish? These are questions bloggers always ask.\u00a0<\/p>\n<ol>\n<li>Engagement drops for posts with a reading time longer than seven minutes (<a href=\"https:\/\/medium.com\/data-lab\/the-optimal-post-is-7-minutes-74b9f41509b\">Medium<\/a>).<\/li>\n<li>73% of people admit to skimming blog posts, while 27% consume posts thoroughly (<a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/53\/assets\/hubspot.com\/research\/reports\/HubSpot%20Content%20Trends%20-%20Generational%20Fault%20Lines.pdf?t=1511049274375\">HubSpot<\/a>).<\/li>\n<li>75% of the public prefers reading articles under 1,000 words (<a href=\"https:\/\/contently.com\/2019\/01\/14\/mid-range-blog-post\/\">Contently<\/a>).<\/li>\n<li>The average blog post takes four hours and 10 minutes to write (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<li>The average blog post is 1,376 words (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<li>\u00a0The typical B2B article is 1,460 words compared to B2C articles, which are 1,300 words (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).\u00a0<\/li>\n<li>About 66% of bloggers publish weekly, monthly, or somewhere in between (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-2.png\" alt=\"Bar graphs showing average no. of words per blog post across the years (2014 to 2022)\" class=\"wp-image-151851\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-2.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-2-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-2-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-2-400x200.png 400w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/noscript><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-2.png\" alt=\"Bar graphs showing average no. of words per blog post across the years (2014 to 2022)\" class=\"lazyload wp-image-151851\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-2.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-2-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-2-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-2-400x200.png 400w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/figure>\n<p>As competition intensifies, bloggers need to create higher-quality content. Check out these statistics on <a href=\"https:\/\/ahrefs.com\/blog\/types-of-content-marketing\/\">content formats<\/a> and quality.\u00a0<\/p>\n<ol>\n<li><span class=\"dquo\">\u201c<\/span>Quality of content\u201d is rated the #1 most important success factor among all bloggers. However, higher-income bloggers put much more emphasis on promoting their content than lower-income bloggers do (<a href=\"https:\/\/growthbadger.com\/blog-statistics\/\">GrowthBadger<\/a>).<\/li>\n<li>Most bloggers add around one to three images per blog post (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<li>42% of bloggers are conducting and publishing original research (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<li>37% of bloggers work with editors (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<li>The most common complaints about content\u2014too wordy, poorly written, or poorly designed (<a href=\"https:\/\/www.slideshare.net\/adobe\/2019-adobe-brand-content-survey\">Adobe<\/a>).<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2.png\" alt=\"Bar graphs showing small minority of bloggers make highly visual content\" class=\"wp-image-151852\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2-400x200.png 400w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/noscript><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2.png\" alt=\"Bar graphs showing small minority of bloggers make highly visual content\" class=\"lazyload wp-image-151852\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-2-400x200.png 400w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/figure>\n<p>To get consistent traffic to your blog, you first need to get your article indexed and ranking in the search engines.<\/p>\n<ol>\n<li>68% of online experiences begin with a search engine (<a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\">BrightEdge<\/a>).<\/li>\n<li>90.63% of pages get no organic search traffic from Google (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>).<\/li>\n<li>Only 5.7% of pages will rank in the top 10 search results within a year of publication (<a href=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\">Ahrefs<\/a>).<\/li>\n<li>The average page in the top 10 is 2+ years old (<a href=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\">Ahrefs<\/a>).<\/li>\n<li>The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords (<a href=\"https:\/\/ahrefs.com\/blog\/also-rank-for-study\/\">Ahrefs<\/a>).<\/li>\n<li>Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>).<\/li>\n<li>There\u2019s no correlation between <a href=\"https:\/\/en.wikipedia.org\/wiki\/Flesch%E2%80%93Kincaid_readability_tests\">Flesch Reading Ease<\/a> scores and ranking positions (<a href=\"https:\/\/ahrefs.com\/blog\/flesch-reading-ease\/\">Ahrefs<\/a>).<\/li>\n<li>71% of bloggers say SEO is the most important source of traffic (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<li>Only 50% of bloggers are doing <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a> for most of their content (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<li>17% of bloggers never research keywords (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<li>Bloggers who earn over $50,000 per year put a lot of emphasis on SEO. Their #1 traffic source is typically Google organic search; also, compared to lower-income bloggers, they are 4.3 times as likely to conduct keyword research (<a href=\"https:\/\/growthbadger.com\/blog-statistics\/\">GrowthBadger<\/a>).<\/li>\n<li>73% of bloggers are <a href=\"https:\/\/ahrefs.com\/blog\/republishing-content\">updating old content<\/a> (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"900\" height=\"700\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-2.png\" alt=\"Pie chart showing 90.63% of pages get no organic search traffic from Google\" class=\"wp-image-151854\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-2.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-2-546x425.png 546w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-2-768x597.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\"\/><\/noscript><img decoding=\"async\" width=\"900\" height=\"700\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-2.png\" alt=\"Pie chart showing 90.63% of pages get no organic search traffic from Google\" class=\"lazyload wp-image-151854\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-2.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-2-546x425.png 546w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-2-768x597.png 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Blog marketing statistics<\/h2>\n<\/p>\n<\/div>\n<p>Your blog can\u2019t go viral overnight. It needs to be discovered, promoted, and marketed.\u00a0<\/p>\n<ol>\n<li>Only 32% of bloggers regularly check their blogs\u2019 traffic analytics (<a href=\"https:\/\/www.statista.com\/statistics\/314486\/blogging-analytics-access-and-usage\/\">Statista<\/a>).<\/li>\n<li>Social media is the most popular channel for driving blog traffic (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<li>70% of bloggers who earn over $50,000 per year say they are active or very active promoters of their blogs, compared to only 14% of lower-income bloggers (<a href=\"https:\/\/growthbadger.com\/blog-statistics\/\">GrowthBadger<\/a>).<\/li>\n<li>Bloggers who collaborate with influencers get better results (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>).<\/li>\n<li>Bloggers who earn over $50,000 per year from their blogs are over twice as likely to focus on getting email subscribers compared to lower-income bloggers. They also use 343% as many email-collection methods as lower-income bloggers (<a href=\"https:\/\/growthbadger.com\/blog-statistics\/\">GrowthBadger<\/a>).<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-2.png\" alt=\"Bar graphs showing how bloggers drive traffic to their content across the years (2014 to 2022)\" class=\"wp-image-151856\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-2.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-2-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-2-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-2-400x200.png 400w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/noscript><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-2.png\" alt=\"Bar graphs showing how bloggers drive traffic to their content across the years (2014 to 2022)\" class=\"lazyload wp-image-151856\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-2.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-2-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-2-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-2-400x200.png 400w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Guest blogging statistics<\/h2>\n<\/p>\n<\/div>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">Guest blogging<\/a> is alive and well, and it\u2019s still a great way to <a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">acquire links<\/a> and be exposed to a large audience.\u00a0<\/p>\n<ol>\n<li>The average cost of publishing a paid guest post is $77.80 (<a href=\"https:\/\/ahrefs.com\/blog\/buy-backlinks\/\">Ahrefs<\/a>).<\/li>\n<li>50% of bloggers perform outreach for guest posts to 10 or fewer contacts a month, while 7% of them pitch to 100 or more blogs per month (<a href=\"https:\/\/referralrock.com\/blog\/guest-blogging-statistics\/\">Referral Rock<\/a>).<\/li>\n<li>60% of bloggers write one to five guest posts per month (<a href=\"https:\/\/referralrock.com\/blog\/guest-blogging-statistics\/\">Referral Rock<\/a>).<\/li>\n<li>87% of bloggers come up with guest post ideas themselves, but only 52% of them do the actual writing (<a href=\"https:\/\/referralrock.com\/blog\/guest-blogging-statistics\/\">Referral Rock<\/a>).<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1310\" height=\"688\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-2.png\" alt=\"Bar graphs showing percentage of guest posters who do each of six guest blogging tasks\" class=\"wp-image-151858\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-2.png 1310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-2-680x357.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-2-768x403.png 768w\" sizes=\"(max-width: 1310px) 100vw, 1310px\"\/><\/noscript><img decoding=\"async\" width=\"1310\" height=\"688\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-2.png\" alt=\"Bar graphs showing percentage of guest posters who do each of six guest blogging tasks\" class=\"lazyload wp-image-151858\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-2.png 1310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-2-680x357.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-2-768x403.png 768w\" data-sizes=\"(max-width: 1310px) 100vw, 1310px\"\/><\/figure>\n<h2>Final thoughts<\/h2>\n<p>Want to learn more about blogging and content marketing? Get started with these guides:<\/p>\n<p>Do you have other interesting statistics to share? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.<\/p>\n<p> <\/span><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/blogging-statistics\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Subscribe for weekly updates Are you curious about the state of blogging in 2023? Then look no further. We\u2019ve curated, vetted, and categorized a list of up-to-date statistics below. Click to jump to a category, or keep reading for our top blogging statistics: These are the most interesting blogging statistics you should know. 71% of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2034"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2035"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}