{"id":2039,"date":"2023-01-31T05:46:34","date_gmt":"2023-01-31T05:46:34","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2023\/01\/31\/9-common-technical-seo-issues-that-actually-matter\/"},"modified":"2023-01-31T05:46:34","modified_gmt":"2023-01-31T05:46:34","slug":"9-common-technical-seo-issues-that-actually-matter","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/9-common-technical-seo-issues-that-actually-matter\/","title":{"rendered":"9 Common Technical SEO Issues That Actually Matter"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>In this article, we\u2019ll see how to find and fix technical SEO issues, but only those that can seriously affect your rankings.<\/p>\n<p>If you\u2019d like to follow along, get <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> and <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> (both are free) and check for the following issues.<\/p>\n<p>Indexability is a webpage\u2019s ability to be indexed by search engines. Pages that are not indexable can\u2019t be displayed on the search engine results pages and can\u2019t bring in any search traffic.\u00a0<\/p>\n<p>Three requirements must be met for a page to be indexable:<\/p>\n<ol>\n<li><strong>The page must be crawlable.<\/strong> If you haven\u2019t blocked Googlebot from entering the page <a href=\"https:\/\/ahrefs.com\/blog\/robots-txt\/\">robots.txt<\/a> or you have a website with fewer than 1,000 pages, you probably don\u2019t have an issue\u00a0there.\u00a0<\/li>\n<li><strong>The page must not have a noindex tag<\/strong> (more on that in a\u00a0bit).<\/li>\n<li><strong>The page must be <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/canonicalization\/\"><strong>canonical<\/strong><\/a><strong> <\/strong>(i.e., the main version).\u00a0<\/li>\n<\/ol>\n<h3>Solution<\/h3>\n<p>In <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> (AWT):\u00a0\u00a0<\/p>\n<ol>\n<li>Open <a href=\"https:\/\/ahrefs.com\/site-audit\"><strong>Site Audit<\/strong><\/a><\/li>\n<li>Go to the <strong>Indexability<\/strong> report\u00a0<\/li>\n<li>Click on issues related to canonicalization and \u201cnoindex\u201d to see affected pages<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1836\" height=\"1106\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image13-2.jpg\" alt=\"Indexability issues in Site Audit\" class=\"wp-image-152037\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image13-2.jpg 1836w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image13-2-680x410.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image13-2-768x463.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image13-2-1536x925.jpg 1536w\" sizes=\"(max-width: 1836px) 100vw, 1836px\"\/><\/noscript><img decoding=\"async\" width=\"1836\" height=\"1106\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image13-2.jpg\" alt=\"Indexability issues in Site Audit\" class=\"lazyload wp-image-152037\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image13-2.jpg 1836w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image13-2-680x410.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image13-2-768x463.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image13-2-1536x925.jpg 1536w\" data-sizes=\"(max-width: 1836px) 100vw, 1836px\"\/><\/figure>\n<p>For canonicalization issues in this report, you will need to replace bad URLs in the <code>link rel=\"canonical\"<\/code> tag with valid ones (i.e., returning an \u201cHTTP 200\u00a0OK\u201d).\u00a0<\/p>\n<p>As for pages marked by <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/2429909-what-does-noindex-page-warning-in-site-audit-mean\">\u201cnoindex\u201d issues<\/a>, these are the pages with the \u201cnoindex\u201d meta tag placed inside their code. Chances are most of the pages found in the report there should stay as is. But if you see any pages that shouldn\u2019t be there, simply remove the tag. Do make sure those pages aren\u2019t blocked by robots.txt first.\u00a0<\/p>\n<div class=\"recommendation\">\n<p>Recommendation<\/p>\n<div class=\"recommendation-content\">Click on the question mark on the right to see instructions on how to fix each issue. For more detailed instructions, click on the \u201cLearn more\u201d\u00a0link.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"764\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image24-1.png\" alt=\"Instruction on how to fix an SEO issue in Site Audit\" class=\"wp-image-152038\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image24-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image24-1-680x260.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image24-1-768x294.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image24-1-1536x587.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"764\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image24-1.png\" alt=\"Instruction on how to fix an SEO issue in Site Audit\" class=\"lazyload wp-image-152038\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image24-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image24-1-680x260.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image24-1-768x294.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image24-1-1536x587.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<\/div>\n<\/div>\n<p>A <a href=\"https:\/\/ahrefs.com\/blog\/how-to-create-a-sitemap\/\">sitemap<\/a> should contain only pages that you want search engines to\u00a0index.\u00a0<\/p>\n<p>When a sitemap isn\u2019t regularly updated or an unreliable generator has been used to make it, a sitemap may start to show broken pages, pages that became \u201cnoindexed,\u201d pages that were de-canonicalized, or pages blocked in robots.txt.\u00a0<\/p>\n<h3>Solution\u00a0<\/h3>\n<p>In <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a>:<\/p>\n<ol>\n<li>Open <a href=\"https:\/\/ahrefs.com\/site-audit\"><strong>Site Audit<\/strong><\/a><strong>\u00a0<\/strong><\/li>\n<li>Go to the <strong>All issues<\/strong> report<\/li>\n<li>Click on issues containing the word \u201csitemap\u201d to find affected pages\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image8-3.png\" alt=\"Sitemap issues shown in Site Audit\" class=\"wp-image-152041\" width=\"499\" height=\"173\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image8-3.png 997w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image8-3-680x235.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image8-3-768x266.png 768w\" sizes=\"(max-width: 499px) 100vw, 499px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image8-3.png\" alt=\"Sitemap issues shown in Site Audit\" class=\"lazyload wp-image-152041\" width=\"499\" height=\"173\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image8-3.png 997w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image8-3-680x235.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image8-3-768x266.png 768w\" data-sizes=\"(max-width: 499px) 100vw, 499px\"\/><\/figure>\n<p>Depending on the issue, you will have\u00a0to:<\/p>\n<ul>\n<li>Delete the pages from the sitemap.<\/li>\n<li>Remove the noindex tag on the pages (if you want to keep them in the sitemap).\u00a0<\/li>\n<li>Provide a valid URL for the reported page.\u00a0<\/li>\n<\/ul>\n<p>Google uses HTTPS encryption as a <a href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\">small ranking signal<\/a>. This means you can experience lower rankings if you don\u2019t have an SSL or TLS certificate securing your website.\u00a0<\/p>\n<p>But even if you do, some pages and\/or resources on your pages may still use the HTTP protocol.\u00a0<\/p>\n<h3>Solution\u00a0<\/h3>\n<p>Assuming you already have an SSL\/TLS certificate for all subdomains (if not, do get one), open <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a> and do\u00a0these:\u00a0<\/p>\n<ol>\n<li>Open <a href=\"https:\/\/ahrefs.com\/site-audit\"><strong>Site Audit<\/strong><\/a><\/li>\n<li>Go to the <strong>Internal pages<\/strong> report\u00a0<\/li>\n<li>Look at the protocol distribution graph and click on <strong>HTTP<\/strong> to see affected pages<\/li>\n<li>Inside the report showing pages, add a column for <strong>Final redirect URL<\/strong>\u00a0<\/li>\n<li>Make sure all HTTP pages are <a href=\"https:\/\/ahrefs.com\/blog\/redirects-for-seo\/\">permanently redirected<\/a> (301 or 308 redirects) to their HTTPS counterparts\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1200\" height=\"726\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image12-2.png\" alt=\"Protocol distribution graph\" class=\"wp-image-152043\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image12-2.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image12-2-680x411.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image12-2-768x465.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/noscript><img decoding=\"async\" width=\"1200\" height=\"726\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image12-2.png\" alt=\"Protocol distribution graph\" class=\"lazyload wp-image-152043\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image12-2.png 1200w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image12-2-680x411.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image12-2-768x465.png 768w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/figure>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"506\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image17-2.png\" alt=\"Internal pages issues report with added column\" class=\"wp-image-152044\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image17-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image17-2-680x172.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image17-2-768x194.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image17-2-1536x389.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"506\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image17-2.png\" alt=\"Internal pages issues report with added column\" class=\"lazyload wp-image-152044\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image17-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image17-2-680x172.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image17-2-768x194.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image17-2-1536x389.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Finally, let\u2019s check if any resources on the site still use\u00a0HTTP:\u00a0<\/p>\n<ol>\n<li>Inside the <strong>Internal pages <\/strong>report, click on <strong>Issues<\/strong><\/li>\n<li>Click on <strong>HTTPS\/HTTP mixed content<\/strong> to view affected resources\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"890\" height=\"208\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image7-2.png\" alt=\"Site Audit reporting six HTTPS\/HTTP mixed content issues\" class=\"wp-image-152045\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image7-2.png 890w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image7-2-680x159.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image7-2-768x179.png 768w\" sizes=\"(max-width: 890px) 100vw, 890px\"\/><\/noscript><img decoding=\"async\" width=\"890\" height=\"208\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image7-2.png\" alt=\"Site Audit reporting six HTTPS\/HTTP mixed content issues\" class=\"lazyload wp-image-152045\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image7-2.png 890w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image7-2-680x159.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image7-2-768x179.png 768w\" data-sizes=\"(max-width: 890px) 100vw, 890px\"\/><\/figure>\n<p>You can fix this issue by one of these methods:<\/p>\n<ul>\n<li>Link to the HTTPS version of the resource (check this option first)\u00a0<\/li>\n<li>Include the resource from a different host, if available\u00a0<\/li>\n<li>Download and host the content on your site directly if you are legally allowed to do\u00a0so<\/li>\n<li>Exclude the resource from your site altogether<\/li>\n<\/ul>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/ahrefs.com\/blog\/what-is-https\/\"><em>What Is HTTPS? Everything You Need to Know<\/em><\/a>\u00a0<\/p>\n<p>Duplicate content happens when exact or near-duplicate content appears on the web in more than one\u00a0place.\u00a0<\/p>\n<p>It\u2019s bad for SEO mainly for two reasons: It can cause undesirable URLs to show in search results and can dilute <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/link-equity\">link equity<\/a>.\u00a0<\/p>\n<p>Content duplication is not necessarily a case of intentional or unintentional creation of similar pages. There are other less obvious causes such as <a href=\"https:\/\/ahrefs.com\/blog\/faceted-navigation\/\">faceted navigation<\/a>, tracking parameters in URLs, or using <a href=\"https:\/\/ahrefs.com\/blog\/trailing-slash\/\">trailing and non-trailing slashes<\/a>.\u00a0<\/p>\n<h3>Solution\u00a0<\/h3>\n<p>First, check if your website is available under only one URL. Because if your site is accessible as:<\/p>\n<ul>\n<li>http:\/\/domain.com<\/li>\n<li>http:\/\/www.domain.com<\/li>\n<li>https:\/\/domain.com<\/li>\n<li>https:\/\/www.domain.com<\/li>\n<\/ul>\n<p>Then Google will see all of those URLs as different websites.\u00a0<\/p>\n<p>The easiest way to check if users can browse only one version of your website: type in all four variations in the browser, one by one, hit enter, and see if they get redirected to the master version (ideally, the one with\u00a0HTTPS).\u00a0<\/p>\n<p>You can also go straight into <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit\u2019s<\/a><strong> Duplicates<\/strong> report. If you see 100% <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/2115215-what-are-good-and-bad-duplicates-in-site-audit\">bad duplicates<\/a>, that is likely the reason.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1932\" height=\"658\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image16-2.png\" alt=\"Duplicates report showing 100% bad duplicates\" class=\"wp-image-152047\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image16-2.png 1932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image16-2-680x232.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image16-2-768x262.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image16-2-1536x523.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image16-2-650x220.png 650w\" sizes=\"(max-width: 1932px) 100vw, 1932px\"\/><\/noscript><img decoding=\"async\" width=\"1932\" height=\"658\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image16-2.png\" alt=\"Duplicates report showing 100% bad duplicates\" class=\"lazyload wp-image-152047\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image16-2.png 1932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image16-2-680x232.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image16-2-768x262.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image16-2-1536x523.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image16-2-650x220.png 650w\" data-sizes=\"(max-width: 1932px) 100vw, 1932px\"\/><figcaption class=\"wp-element-caption\">Simulation (other types of duplicates turned off).<\/figcaption><\/figure>\n<p>In this case, choose one version that will serve as canonical (likely the one with HTTPS) and permanently redirect other versions to\u00a0it.\u00a0<\/p>\n<p>Then run a <strong>New crawl<\/strong> in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> to see if there are any other bad duplicates left.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"850\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image19.png\" alt=\"Running a new crawl in Site Audit\" class=\"wp-image-152049\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image19.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image19-680x289.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image19-768x327.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image19-1536x653.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"850\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image19.png\" alt=\"Running a new crawl in Site Audit\" class=\"lazyload wp-image-152049\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image19.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image19-680x289.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image19-768x327.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image19-1536x653.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>There are a few ways you can handle bad duplicates depending on the case. Learn how to solve them in our <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/2134268-how-to-resolve-bad-duplicates-found-on-ahrefs-site-audit\">guide<\/a>.\u00a0<\/p>\n<p><strong>Learn more: <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/duplicate-content\/\"><em>Duplicate Content: Why It Happens and How to Fix It<\/em><\/a><em>\u00a0<\/em><\/p>\n<p>Pages that can\u2019t be found (4XX errors) and pages returning server errors (5XX errors) won\u2019t be indexed by Google so they won\u2019t bring you any traffic.\u00a0<\/p>\n<p>Furthermore, if broken pages have backlinks pointing to them, all of that link equity goes to\u00a0waste.\u00a0<\/p>\n<p>Broken pages are also a waste of <a href=\"https:\/\/ahrefs.com\/blog\/crawl-budget\/\">crawl budget<\/a>\u2014something to watch out for on bigger websites.\u00a0<\/p>\n<h3>Solution<\/h3>\n<p>In <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a>, you should:\u00a0<\/p>\n<ol>\n<li>Open <a href=\"https:\/\/ahrefs.com\/site-audit\"><strong>Site Audit<\/strong><\/a><strong>.<\/strong><\/li>\n<li>Go to the <strong>Internal pages<\/strong> report.<\/li>\n<li>See if there are any broken pages. If so, the <strong>Broken<\/strong> section will show a number higher than 0. Click on the number to show affected pages.<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"908\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image20-1.png\" alt=\"Broken pages report in Site Audit\" class=\"wp-image-152050\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image20-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image20-1-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image20-1-768x349.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image20-1-1536x698.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"908\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image20-1.png\" alt=\"Broken pages report in Site Audit\" class=\"lazyload wp-image-152050\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image20-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image20-1-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image20-1-768x349.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image20-1-1536x698.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>In the report showing pages with issues, it\u2019s a good idea to add a column for the number of referring domains. This will help you make the decision on how to fix the\u00a0issue.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"516\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image15-2.png\" alt=\"Internal pages report with no. of referring domains column added\" class=\"wp-image-152051\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image15-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image15-2-680x176.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image15-2-768x198.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image15-2-1536x396.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"516\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image15-2.png\" alt=\"Internal pages report with no. of referring domains column added\" class=\"lazyload wp-image-152051\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image15-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image15-2-680x176.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image15-2-768x198.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image15-2-1536x396.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Now, fixing broken pages (4XX error codes) is quite simple, but there is more than one possibility. Here\u2019s a short graph explaining the process:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1857\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo_issues.png\" alt=\"How to deal with broken pages\" class=\"wp-image-152035\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo_issues.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo_issues-366x425.png 366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo_issues-768x891.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo_issues-1323x1536.png 1323w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1857\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo_issues.png\" alt=\"How to deal with broken pages\" class=\"lazyload wp-image-152035\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo_issues.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo_issues-366x425.png 366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo_issues-768x891.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/seo_issues-1323x1536.png 1323w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>Dealing with server errors (the ones reporting a 5XX) can be a tougher one, as there are different possible reasons for a server to be unresponsive. Read <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/2453036-what-does-5xx-page-error-mean-in-site-audit\">this short guide<\/a> for troubleshooting.<\/p>\n<div class=\"recommendation\">\n<p>Recommendation<\/p>\n<div class=\"recommendation-content\">With <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a>, you can also see 404s that were caused by incorrect links to your website. While this is not a technical issue per se, reclaiming those links may give you an additional SEO\u00a0boost.<\/p>\n<ol>\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Site Explorer<\/strong><\/a><\/li>\n<li>Enter your domain\u00a0<\/li>\n<li>Go to the <strong>Best by links<\/strong> report<\/li>\n<li>Add a \u201c<strong>404 not found<\/strong>\u201d filter<\/li>\n<li>Then sort the report by referring domains from high to\u00a0low<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1960\" height=\"1382\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-4.png\" alt=\"How to find broken backlinks in Site Explorer\" class=\"wp-image-152053\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-4.png 1960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-4-603x425.png 603w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-4-768x542.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-4-1536x1083.png 1536w\" sizes=\"(max-width: 1960px) 100vw, 1960px\"\/><\/noscript><img decoding=\"async\" width=\"1960\" height=\"1382\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-4.png\" alt=\"How to find broken backlinks in Site Explorer\" class=\"lazyload wp-image-152053\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-4.png 1960w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-4-603x425.png 603w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-4-768x542.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image5-4-1536x1083.png 1536w\" data-sizes=\"(max-width: 1960px) 100vw, 1960px\"\/><figcaption class=\"wp-element-caption\">In this example, someone linked to us, leaving\u00a0a comma inside\u00a0the URL.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<p>If you\u2019ve already dealt with broken pages, chances are you\u2019ve fixed most of the broken links issues.\u00a0<\/p>\n<p>Other critical issues related to links\u00a0are:\u00a0<\/p>\n<ul>\n<li><strong>Orphan pages<\/strong> \u2013 These are the pages without any <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a>. Web crawlers have limited ability to access those pages (only from sitemap or backlinks), and there is no link equity flowing to them from other pages on your site. Last but not least, users won\u2019t be able to access this page from the site navigation.\u00a0<\/li>\n<li><strong>HTTPS pages linking to internal HTTP pages<\/strong> \u2013 If an internal link on your website brings users to an HTTP URL, web browsers will likely show a warning about a non-secure page. This can damage your overall website authority and user experience.<\/li>\n<\/ul>\n<h3>Solution<\/h3>\n<p>In <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a>, you\u00a0can:<\/p>\n<ol>\n<li>Go to <a href=\"https:\/\/ahrefs.com\/site-audit\"><strong>Site Audit<\/strong><\/a><strong>.<\/strong><\/li>\n<li>Open the <strong>Links<\/strong> report.<\/li>\n<li>Open the <strong>Issues<\/strong> tab.\u00a0<\/li>\n<li>Look for the following issues in the <strong>Indexable<\/strong> category. Click to see affected pages.\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"996\" height=\"418\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image21-2.png\" alt=\"Important SEO issues related to links\" class=\"wp-image-152055\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image21-2.png 996w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image21-2-680x285.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image21-2-768x322.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\"\/><\/noscript><img decoding=\"async\" width=\"996\" height=\"418\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image21-2.png\" alt=\"Important SEO issues related to links\" class=\"lazyload wp-image-152055\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image21-2.png 996w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image21-2-680x285.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image21-2-768x322.png 768w\" data-sizes=\"(max-width: 996px) 100vw, 996px\"\/><\/figure>\n<p>Fix the first issue by changing the links from HTTP to HTTPS or simply delete those links if no longer needed.<\/p>\n<p>For the second issue, an orphan page needs to be either linked to from some other page on your website or deleted if a given page holds no value to\u00a0you.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> can find orphan pages as long as they have backlinks or are included in the sitemap. For a more thorough search for this issue, you will need to analyze server logs to find orphan pages with hits. Find out how in <a href=\"https:\/\/ahrefs.com\/blog\/orphan-pages\/#how-to-find-orphan-pages\">this guide<\/a>.<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>7. Mobile experience issues<\/h2>\n<\/p>\n<\/div>\n<p>Having a mobile-friendly website is a must for SEO. Two reasons:\u00a0<\/p>\n<ol>\n<li><strong>Google uses <\/strong><a href=\"https:\/\/ahrefs.com\/blog\/mobile-first-indexing\/\"><strong>mobile-first indexing<\/strong><\/a> \u2013 It\u2019s mostly using the content of mobile pages for indexing and ranking.<\/li>\n<li><strong>Mobile experience is part of the <\/strong><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\"><strong>Page Experience signals<\/strong><\/a> \u2013 While Google will allegedly always \u201cpromote\u201d the page with the best content, page experience can be a tiebreaker for pages offering content of similar quality.\u00a0<\/li>\n<\/ol>\n<h3>Solution<\/h3>\n<p>In GSC:\u00a0<\/p>\n<ol>\n<li>Go to the <strong>Mobile Usability<\/strong> report in the <strong>Experience<\/strong> section<\/li>\n<li>View affected pages by clicking on issues in the <strong>Why pages aren\u2019t usable on mobile<\/strong> section\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1782\" height=\"710\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-4.png\" alt=\"Mobile Usability report in Google Search Console\" class=\"wp-image-152057\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-4.png 1782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-4-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-4-768x306.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-4-1536x612.png 1536w\" sizes=\"(max-width: 1782px) 100vw, 1782px\"\/><\/noscript><img decoding=\"async\" width=\"1782\" height=\"710\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-4.png\" alt=\"Mobile Usability report in Google Search Console\" class=\"lazyload wp-image-152057\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-4.png 1782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-4-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-4-768x306.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image6-4-1536x612.png 1536w\" data-sizes=\"(max-width: 1782px) 100vw, 1782px\"\/><\/figure>\n<p>You can read Google\u2019s guide for fixing mobile issues <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9063469\">here<\/a>.\u00a0\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>8. Performance and stability issues\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Performance and visual stability are other aspects of Page Experience signals used by Google to rank\u00a0pages.\u00a0<\/p>\n<p>Google has developed a special set of metrics to measure user experience called Core Web Vitals (CWV). Site owners and SEOs can use those metrics to see how Google perceives their website in terms of\u00a0UX.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1331\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-4.jpg\" alt=\"Google's search signals for page experience\" class=\"wp-image-152059\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-4.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-4-511x425.jpg 511w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-4-768x639.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-4-1536x1278.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1331\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-4.jpg\" alt=\"Google's search signals for page experience\" class=\"lazyload wp-image-152059\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-4.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-4-511x425.jpg 511w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-4-768x639.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image1-4-1536x1278.jpg 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>While page experience can be a ranking tiebreaker, CWV is not a race. You don\u2019t need to have the fastest website on the internet. You just need to score \u201cgood\u201d ideally in all three categories: loading, interactivity, and visual stability.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1524\" height=\"428\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-3.png\" alt=\"Three categories of Core Web Vitals\" class=\"wp-image-152061\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-3.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-3-680x191.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-3-768x216.png 768w\" sizes=\"(max-width: 1524px) 100vw, 1524px\"\/><\/noscript><img decoding=\"async\" width=\"1524\" height=\"428\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-3.png\" alt=\"Three categories of Core Web Vitals\" class=\"lazyload wp-image-152061\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-3.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-3-680x191.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image3-3-768x216.png 768w\" data-sizes=\"(max-width: 1524px) 100vw, 1524px\"\/><\/figure>\n<h3>Solution\u00a0<\/h3>\n<p>In GSC:\u00a0<\/p>\n<ol>\n<li>First, click on <strong>Core Web Vitals<\/strong> in the <strong>Experience<\/strong> section of the reports.<\/li>\n<li>Then click <strong>Open report<\/strong> in each section to see how your website scores.\u00a0<\/li>\n<li>For pages that aren\u2019t considered good, you\u2019ll see a special section at the bottom of the report. Use it to see pages that need your attention.<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1112\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image14-2.jpg\" alt=\"How to find Core Web Vitals in Google Search Console\" class=\"wp-image-152062\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image14-2.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image14-2-680x378.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image14-2-768x427.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image14-2-1536x854.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1112\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image14-2.jpg\" alt=\"How to find Core Web Vitals in Google Search Console\" class=\"lazyload wp-image-152062\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image14-2.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image14-2-680x378.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image14-2-768x427.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image14-2-1536x854.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1481\" height=\"625\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-3.png\" alt=\"CWV issue report in Google Search Console\" class=\"wp-image-152064\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-3.png 1481w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-3-680x287.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-3-768x324.png 768w\" sizes=\"(max-width: 1481px) 100vw, 1481px\"\/><\/noscript><img decoding=\"async\" width=\"1481\" height=\"625\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-3.png\" alt=\"CWV issue report in Google Search Console\" class=\"lazyload wp-image-152064\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-3.png 1481w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-3-680x287.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image2-3-768x324.png 768w\" data-sizes=\"(max-width: 1481px) 100vw, 1481px\"\/><\/figure>\n<p>Optimizing for CWV may take some time. This may include things like moving to a faster (or closer) server, compressing images, optimizing CSS, etc. We explain how to do this <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/#3-cwv-components\">in the third part of this guide to CWV.<\/a>\u00a0<\/p>\n<p>Bad website structure in the context of technical SEO is mainly about having important organic pages too deep into the website structure.\u00a0<\/p>\n<p>Pages that are nested too deep (i.e., users need &gt;6 clicks from the website to get to them) will receive less link equity from your homepage (likely the page with the most backlinks), which may affect their rankings. This is because link value diminishes with every link \u201chop.\u201d\u00a0<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> Website structure is important for other reasons too such as the overall user experience, crawl efficiency, and helping Google understand the context of your pages. Here, we\u2019ll only focus on the technical aspect, but you can read more about the topic in our full guide: <a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">Website Structure: How to Build Your SEO Foundation<\/a>.<\/div>\n<h3>Solution\u00a0<\/h3>\n<p>In <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">AWT<\/a>:\u00a0<\/p>\n<ol>\n<li>Open <a href=\"https:\/\/ahrefs.com\/site-audit\"><strong>Site Audit<\/strong><\/a><\/li>\n<li>Go to <strong>Structure explorer<\/strong>, switch to the <strong>Depth<\/strong> tab, and set the data type to <strong>Data table<\/strong><\/li>\n<li>Configure the <strong>Segment<\/strong> to only <strong>valid HTML pages<\/strong> and click <strong>Apply<\/strong><\/li>\n<li>Use the graph to investigate pages with more than six clicks away from the homepage\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"941\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image11-2.jpg\" alt=\"How to find site structure issues in Site Audit\" class=\"wp-image-152066\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image11-2.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image11-2-680x320.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image11-2-768x362.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image11-2-1536x723.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"941\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image11-2.jpg\" alt=\"How to find site structure issues in Site Audit\" class=\"lazyload wp-image-152066\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image11-2.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image11-2-680x320.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image11-2-768x362.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image11-2-1536x723.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1358\" height=\"448\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image18-1.png\" alt=\"Adding a new segment in Site Audit\" class=\"wp-image-152068\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image18-1.png 1358w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image18-1-680x224.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image18-1-768x253.png 768w\" sizes=\"(max-width: 1358px) 100vw, 1358px\"\/><\/noscript><img decoding=\"async\" width=\"1358\" height=\"448\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image18-1.png\" alt=\"Adding a new segment in Site Audit\" class=\"lazyload wp-image-152068\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image18-1.png 1358w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image18-1-680x224.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image18-1-768x253.png 768w\" data-sizes=\"(max-width: 1358px) 100vw, 1358px\"\/><\/figure>\n<p>The way to fix the issue is to link to these deeper nested pages from pages closer to the homepage. More important pages could find their place in site navigation, while less important ones can be just linked to the pages a few clicks closer.<\/p>\n<p>It\u2019s a good idea to weigh in user experience and the business role of your website when deciding what goes into sitewide navigation.\u00a0<\/p>\n<p>For example, we could probably give our <a href=\"https:\/\/ahrefs.com\/seo\/glossary\">SEO glossary<\/a> a slightly higher chance to get ahead of organic competitors by including it in the main site navigation. Yet we decided not to because it isn\u2019t such an important page for users who are not particularly searching for this type of information.\u00a0<\/p>\n<p>We\u2019ve moved the glossary only up a notch by including a link inside the beginner\u2019s guide to SEO (which itself is just one click away from the homepage).\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1296\" height=\"140\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image22-3.png\" alt=\"Structure explorer showing glossary page is two clicks away from the homepage\" class=\"wp-image-152070\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image22-3.png 1296w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image22-3-680x73.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image22-3-768x83.png 768w\" sizes=\"(max-width: 1296px) 100vw, 1296px\"\/><\/noscript><img decoding=\"async\" width=\"1296\" height=\"140\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image22-3.png\" alt=\"Structure explorer showing glossary page is two clicks away from the homepage\" class=\"lazyload wp-image-152070\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image22-3.png 1296w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image22-3-680x73.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image22-3-768x83.png 768w\" data-sizes=\"(max-width: 1296px) 100vw, 1296px\"\/><figcaption class=\"wp-element-caption\">One page from the glossary folder is two clicks away from the homepage.<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1614\" height=\"634\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image9-1.png\" alt=\"Link that moved SEO glossary a click closer to the homepage\" class=\"wp-image-152069\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image9-1.png 1614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image9-1-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image9-1-768x302.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image9-1-1536x603.png 1536w\" sizes=\"(max-width: 1614px) 100vw, 1614px\"\/><\/noscript><img decoding=\"async\" width=\"1614\" height=\"634\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image9-1.png\" alt=\"Link that moved SEO glossary a click closer to the homepage\" class=\"lazyload wp-image-152069\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image9-1.png 1614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image9-1-680x267.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image9-1-768x302.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image9-1-1536x603.png 1536w\" data-sizes=\"(max-width: 1614px) 100vw, 1614px\"\/><figcaption class=\"wp-element-caption\">Just one link, even at the bottom of a page, can move a page higher in the overall structure.<\/figcaption><\/figure>\n<h2>Final thoughts\u00a0<\/h2>\n<p>When you\u2019re done fixing the more pressing issues, dig a little deeper to keep your site in perfect SEO health. Open <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> and go to the <strong>All issues<\/strong> report to see other issues regarding on-page SEO, image optimization, redirects, localization, and more. In each case, you will find instructions on how to deal with the\u00a0issue.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1382\" height=\"650\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image23-1.png\" alt=\"All issues report in Site Audit\" class=\"wp-image-152072\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image23-1.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image23-1-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image23-1-768x361.png 768w\" sizes=\"(max-width: 1382px) 100vw, 1382px\"\/><\/noscript><img decoding=\"async\" width=\"1382\" height=\"650\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image23-1.png\" alt=\"All issues report in Site Audit\" class=\"lazyload wp-image-152072\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image23-1.png 1382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image23-1-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image23-1-768x361.png 768w\" data-sizes=\"(max-width: 1382px) 100vw, 1382px\"\/><\/figure>\n<p>You can also <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/1420169-how-to-configure-pre-set-issues-within-ahrefs-site-audit\">customize<\/a> this report by turning issues on\/off or changing their priority.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1828\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-4.png\" alt=\"Issue report in Site Audit is customizable\" class=\"wp-image-152073\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-4.png 1828w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-4-680x279.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-4-768x315.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-4-1536x630.png 1536w\" sizes=\"(max-width: 1828px) 100vw, 1828px\"\/><\/noscript><img decoding=\"async\" width=\"1828\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-4.png\" alt=\"Issue report in Site Audit is customizable\" class=\"lazyload wp-image-152073\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-4.png 1828w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-4-680x279.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-4-768x315.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/01\/image4-4-1536x630.png 1536w\" data-sizes=\"(max-width: 1828px) 100vw, 1828px\"\/><\/figure>\n<p>Did I miss any important technical issues? Let me know <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a> or <a href=\"https:\/\/seocommunity.social\/@mako\">Mastodon<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/seo-issues\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we\u2019ll see how to find and fix technical SEO issues, but only those that can seriously affect your rankings. If you\u2019d like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues. Indexability is a webpage\u2019s ability to be indexed by search [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2039"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2040"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}