{"id":2045,"date":"2023-02-07T00:28:55","date_gmt":"2023-02-07T00:28:55","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/index.php\/2023\/02\/07\/all-you-need-to-know-to-get-them\/"},"modified":"2023-02-07T00:28:55","modified_gmt":"2023-02-07T00:28:55","slug":"all-you-need-to-know-to-get-them","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/all-you-need-to-know-to-get-them\/","title":{"rendered":"All You Need to Know to Get Them"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Do you want to jump to the first position in Google without building links or significantly updating your content? Featured snippets can help you with\u00a0that.<\/p>\n<p>Featured snippets are a special type of search result showing a quick answer to the search query at the top of Google\u2019s results page. Google pulls this information from one of the top-ranking pages that then gets elevated to the top of the organic search results this\u00a0way.<\/p>\n<p>You may be wondering how that\u2019s a good thing for the website that owns the featured snippet. Users see your content on the <a href=\"https:\/\/ahrefs.com\/blog\/serps\/\">SERP<\/a>, and that may mean losing clicks, right?<\/p>\n<p>Well, yes and no. Check this example:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1856\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image38.jpg\" alt=\"Featured snippet example\" class=\"wp-image-152544\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image38.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image38-458x425.jpg 458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image38-768x713.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image38-1536x1426.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1856\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image38.jpg\" alt=\"Featured snippet example\" class=\"lazyload wp-image-152544\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image38.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image38-458x425.jpg 458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image38-768x713.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image38-1536x1426.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>If this question were possible to answer thoroughly in a few sentences, most of us would be out of work. So while the snippet tells you the absolute basics, you still have to click to learn\u00a0more.<\/p>\n<p>That\u2019s just one example. Featured snippets are one of the most prominent <a href=\"https:\/\/ahrefs.com\/blog\/serps\/#serp-features\">SERP features<\/a>\u2014and they\u2019re evolving all the\u00a0time.<\/p>\n<p>Follow this guide to learn everything you need to know about featured snippets and what it takes to optimize for\u00a0them.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>What types of featured snippets are\u00a0there?<\/h2>\n<\/p>\n<\/div>\n<p>There are five types of featured snippets that Google shows depending on the intent behind the search query:\u00a0<\/p>\n<ol>\n<li>Paragraph<\/li>\n<li>Numbered list<\/li>\n<li>Bullet list<\/li>\n<li>Table<\/li>\n<li>Video<\/li>\n<\/ol>\n<p>Let\u2019s check an example for each\u00a0type.\u00a0<\/p>\n<h3>1. Paragraph<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1840\" height=\"1128\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24.png\" alt=\"Paragraph featured snippet\" class=\"wp-image-152546\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24.png 1840w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-680x417.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-768x471.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-1536x942.png 1536w\" sizes=\"(max-width: 1840px) 100vw, 1840px\"\/><\/noscript><img decoding=\"async\" width=\"1840\" height=\"1128\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24.png\" alt=\"Paragraph featured snippet\" class=\"lazyload wp-image-152546\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24.png 1840w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-680x417.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-768x471.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-1536x942.png 1536w\" data-sizes=\"(max-width: 1840px) 100vw, 1840px\"\/><\/figure>\n<p>This one is a bit special because Google sometimes combines featured snippets with <a href=\"https:\/\/ahrefs.com\/blog\/people-also-ask\/\">People Also Ask (PAA) boxes<\/a>. You can see additional questions related to the search query there and click on them to see more information. That often comes from a different source than the featured snippet itself, as you can see in this\u00a0case:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1782\" height=\"1916\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image44.jpg\" alt=\"Featured snippet with PAA box\" class=\"wp-image-152545\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image44.jpg 1782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image44-395x425.jpg 395w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image44-768x826.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image44-1429x1536.jpg 1429w\" sizes=\"(max-width: 1782px) 100vw, 1782px\"\/><\/noscript><img decoding=\"async\" width=\"1782\" height=\"1916\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image44.jpg\" alt=\"Featured snippet with PAA box\" class=\"lazyload wp-image-152545\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image44.jpg 1782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image44-395x425.jpg 395w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image44-768x826.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image44-1429x1536.jpg 1429w\" data-sizes=\"(max-width: 1782px) 100vw, 1782px\"\/><\/figure>\n<h3>2. Numbered list<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"916\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-1.jpg\" alt=\"Numbered list featured snippet\" class=\"wp-image-152547\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-1-680x312.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-1-768x352.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-1-1536x704.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"916\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-1.jpg\" alt=\"Numbered list featured snippet\" class=\"lazyload wp-image-152547\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-1-680x312.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-1-768x352.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-1-1536x704.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><figcaption class=\"wp-element-caption\">This is an interesting case of a featured snippet where Google shows only the first point along with its own numbered list.<\/figcaption><\/figure>\n<h3>3. Bullet list<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"768\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image45.png\" alt=\"Bullet list featured snippet\" class=\"wp-image-152548\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image45.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image45-680x261.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image45-768x295.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image45-1536x590.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"768\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image45.png\" alt=\"Bullet list featured snippet\" class=\"lazyload wp-image-152548\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image45.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image45-680x261.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image45-768x295.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image45-1536x590.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<h3>4. Table<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1850\" height=\"1590\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-1.png\" alt=\"Table featured snippet\" class=\"wp-image-152549\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-1.png 1850w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-1-494x425.png 494w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-1-768x660.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-1-1536x1320.png 1536w\" sizes=\"(max-width: 1850px) 100vw, 1850px\"\/><\/noscript><img decoding=\"async\" width=\"1850\" height=\"1590\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-1.png\" alt=\"Table featured snippet\" class=\"lazyload wp-image-152549\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-1.png 1850w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-1-494x425.png 494w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-1-768x660.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-1-1536x1320.png 1536w\" data-sizes=\"(max-width: 1850px) 100vw, 1850px\"\/><\/figure>\n<h3>5. Video<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1996\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1.png\" alt=\"Video featured snippet\" class=\"wp-image-152550\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1-426x425.png 426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1-768x767.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1-1536x1534.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1-120x120.png 120w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1996\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1.png\" alt=\"Video featured snippet\" class=\"lazyload wp-image-152550\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1-426x425.png 426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1-768x767.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1-1536x1534.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-1-120x120.png 120w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>It\u2019s also important to note that there are other \u201csnippet-like\u201d results. You need to know about these to avoid any confusion:<\/p>\n<p><strong>Knowledge panel<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1061\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29.jpg\" alt=\"Knowledge panel example\" class=\"wp-image-152551\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29-680x361.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29-768x408.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29-1536x815.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1061\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29.jpg\" alt=\"Knowledge panel example\" class=\"lazyload wp-image-152551\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29-680x361.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29-768x408.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29-1536x815.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p><strong>Knowledge card<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1061\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25.jpg\" alt=\"Knowledge card example\" class=\"wp-image-152552\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-680x361.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-768x408.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-1536x815.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1061\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25.jpg\" alt=\"Knowledge card example\" class=\"lazyload wp-image-152552\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-680x361.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-768x408.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-1536x815.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p><strong>Entity carousel<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1234\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26.jpg\" alt=\"Entity carousel example\" class=\"wp-image-152554\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-680x420.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-768x474.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-1536x948.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1234\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26.jpg\" alt=\"Entity carousel example\" class=\"lazyload wp-image-152554\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-680x420.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-768x474.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-1536x948.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>These three SERP features have one thing in common. They don\u2019t pull answers from just one of the top-ranking search results, as they\u2019re based on entities in the <a href=\"https:\/\/ahrefs.com\/blog\/google-knowledge-graph\/\">knowledge graph<\/a>. While they may contain a link to the source of information (song lyrics, for example), it\u2019s never in the form of a clickable title as we have in featured snippets.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>How featured snippets influence search and\u00a0SEO<\/h2>\n<\/p>\n<\/div>\n<p>Google introduced featured snippets in <a href=\"https:\/\/www.blog.google\/products\/search\/reintroduction-googles-featured-snippets\/\">2014<\/a>, and I would say that they\u2019re one of the most prominent SERP changes of the past decade. There are quite a few things that featured snippets changed for both users and\u00a0SEOs.<\/p>\n<h3>Shortcut to the top organic position<\/h3>\n<p>If your content is ranking on the first SERP for a search query that shows a featured snippet, you can \u201cwin\u201d that snippet and shortcut your way to the top position. Let\u2019s break this\u00a0down.<\/p>\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">study<\/a> found that featured snippets come from pages that already rank in the top 10. Moreover, the vast majority of featured snippets pages rank in the top\u00a0five.<\/p>\n<p>In conclusion, the higher your content ranks, the more likely it is to get a featured snippet.<\/p>\n<p>Getting to the first SERP is a more manageable goal than ranking number #1 for a keyword. But if that keyword triggers a featured snippet, it makes the first position a bit more attainable.<\/p>\n<h3>Fewer clicks\u2026 sometimes<\/h3>\n<p>In the past, the page owning the featured snippet would also be listed in the standard \u201cblue link\u201d search results somewhere on the first SERP. But in January 2020, <a href=\"https:\/\/www.seroundtable.com\/google-feature-snippet-drop-normal-snippet-28879.html\">Google introduced featured snippet deduplication<\/a>.<\/p>\n<p>Once your page gets elevated to the featured snippet, you lose that \u201cregular\u201d search result.<\/p>\n<p>Besides the little traffic losses back then, some people also think that featured snippets reduce clicks on the search results. After all, if the answer to the query is on the SERP, why would you click on a result?<\/p>\n<p>While this is the case for some queries, it\u2019s certainly not the case for them all. It depends on whether Google can provide a satisfactory answer in the snippet.<\/p>\n<p>For example, take a look at the featured snippet for this\u00a0query:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1834\" height=\"1056\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20.png\" alt=\"Featured snippet with a straightforward answer\" class=\"wp-image-152555\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20.png 1834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-680x392.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-768x442.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-1536x884.png 1536w\" sizes=\"(max-width: 1834px) 100vw, 1834px\"\/><\/noscript><img decoding=\"async\" width=\"1834\" height=\"1056\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20.png\" alt=\"Featured snippet with a straightforward answer\" class=\"lazyload wp-image-152555\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20.png 1834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-680x392.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-768x442.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-1536x884.png 1536w\" data-sizes=\"(max-width: 1834px) 100vw, 1834px\"\/><\/figure>\n<p>The answer is right there for most people. And that\u2019s why there\u2019s only a 19% chance, on average, that the search for this query results in a\u00a0click.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"787\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1.png\" alt=\"Example of a keyword with low Clicks Per Search\" class=\"wp-image-152556\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1-680x268.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1-768x302.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1-1536x605.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"787\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1.png\" alt=\"Example of a keyword with low Clicks Per Search\" class=\"lazyload wp-image-152556\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1-680x268.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1-768x302.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-1-1536x605.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Now take a look at the snippet for \u201chow does the stock market work\u201d:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1854\" height=\"998\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image37.png\" alt=\"Featured snippet providing only a basic answer\" class=\"wp-image-152557\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image37.png 1854w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image37-680x366.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image37-768x413.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image37-1536x827.png 1536w\" sizes=\"(max-width: 1854px) 100vw, 1854px\"\/><\/noscript><img decoding=\"async\" width=\"1854\" height=\"998\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image37.png\" alt=\"Featured snippet providing only a basic answer\" class=\"lazyload wp-image-152557\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image37.png 1854w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image37-680x366.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image37-768x413.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image37-1536x827.png 1536w\" data-sizes=\"(max-width: 1854px) 100vw, 1854px\"\/><\/figure>\n<p>Because it gives a basic answer to the question, most searchers will probably want to know\u00a0more.\u00a0<\/p>\n<p>That is most likely why, on average, 82% of searches for this query result in a\u00a0click.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"776\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1.png\" alt=\"Example of a keyword with high Clicks Per Search\" class=\"wp-image-152559\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1-680x264.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1-768x298.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1-1536x596.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"776\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1.png\" alt=\"Example of a keyword with high Clicks Per Search\" class=\"lazyload wp-image-152559\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1-680x264.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1-768x298.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-1-1536x596.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>The takeaway here is that targeting keywords with a low number of Clicks Per Search (CPS) is rarely a good\u00a0idea.<\/p>\n<p>Pay attention to this when researching keywords in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"810\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15.png\" alt=\"CPS column in Ahrefs' Keywords Explorer\" class=\"wp-image-152560\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-680x276.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-768x311.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-1536x622.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"810\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15.png\" alt=\"CPS column in Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-152560\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-680x276.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-768x311.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-1536x622.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<h3>Featured snippets as superb branding opportunities<\/h3>\n<p>Clicks aside, featured snippets are the first thing that users see in the search results if there are no search ads. They\u2019re even more prominent on mobile devices where they\u2019re often the only thing people initially see:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image43.jpg\" alt=\"Featured snippet on mobile\" class=\"wp-image-152562\" width=\"548\" height=\"1362\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image43.jpg 730w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image43-171x425.jpg 171w\" sizes=\"(max-width: 548px) 100vw, 548px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image43.jpg\" alt=\"Featured snippet on mobile\" class=\"lazyload wp-image-152562\" width=\"548\" height=\"1362\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image43.jpg 730w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image43-171x425.jpg 171w\" data-sizes=\"(max-width: 548px) 100vw, 548px\"\/><\/figure>\n<p>This is a very compelling argument in favor of featured snippets.<\/p>\n<p>Increasing your <a href=\"https:\/\/ahrefs.com\/blog\/share-of-voice\/\">share of voice<\/a> on the SERPs is arguably one of the most important <a href=\"https:\/\/ahrefs.com\/blog\/seo-kpis\/\">SEO KPIs<\/a>. That\u2019s because brand-building is <a href=\"https:\/\/www.youtube.com\/watch?v=2LkK-UdbMuM\">proven<\/a> to be the primary driver of long-term growth.<\/p>\n<p>The more your brand is visible on the SERPs for relevant topics, the more you will be associated as a market leader.<\/p>\n<h3>You can opt out of featured snippets (don\u2019t do that, though)<\/h3>\n<p><a href=\"https:\/\/moz.com\/blog\/featured-snippets-experiment\">Cyrus Shepard led the way<\/a> in experimenting with opting out of featured snippets after the SERP deduplication and discovered that it led to a 12% traffic loss.<\/p>\n<p>That said, if you still want to opt out of featured snippets, Google offers various <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6229325?hl=en\">ways to do that<\/a>. Just be aware that both nosnippet <a href=\"https:\/\/ahrefs.com\/blog\/meta-robots\/\">robots meta tags<\/a> methods also block your content from appearing in traditional \u201cblue link\u201d snippets. I don\u2019t recommend using those because Google could then only use your hard-coded <a href=\"https:\/\/ahrefs.com\/blog\/seo-meta-tags\/\">title tag<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\">meta description<\/a>.<\/p>\n<p>So the best way to remove your page from appearing in featured snippets is to include max-snippet robots meta tag. This tag specifies the maximum number of characters Google can show in the text snippets.<\/p>\n<p>And because featured snippets are longer than descriptions in regular snippets, you can set the character limit to the usual maximum length of descriptions. That\u2019s around 160 characters.<\/p>\n<p>You\u2019ll just have to paste this code snippet into the &lt;head&gt; section of the page that you wish to remove from the featured snippets:<\/p>\n<p><code>&lt;meta name=\"robots\" content=\"max-snippet:170\"&gt;<\/code><\/p>\n<p>While this method doesn\u2019t guarantee not appearing in shorter featured snippets, it still outweighs the cons of using the <a href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/more-controls-on-search.html\">more restrictive methods<\/a>.<\/p>\n<div class=\"recommendation\">\n<p>Recommendation<\/p>\n<div class=\"recommendation-content\"> If you\u2019re thinking of opting out, it pays to first check which position your page would rank for the keyword without owning the featured snippet.<\/p>\n<p>For example, here\u2019s a featured snippet that we\u00a0own:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"988\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1.jpg\" alt=\"Featured snippet for the keyword &quot;h1 tag&quot;\" class=\"wp-image-152563\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1-680x336.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1-768x380.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1-1536x759.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"988\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1.jpg\" alt=\"Featured snippet for the keyword &quot;h1 tag&quot;\" class=\"lazyload wp-image-152563\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1-680x336.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1-768x380.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-1-1536x759.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>If we appended \u201c&amp;num=9\u201d to the URL, preferably in Incognito mode, we can see where we\u2019d rank if we weren\u2019t in the snippet:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1247\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11.png\" alt=\"Seeing the true position of the featured snippet page\" class=\"wp-image-152564\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-768x479.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-1536x958.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1247\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11.png\" alt=\"Seeing the true position of the featured snippet page\" class=\"lazyload wp-image-152564\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-768x479.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-1536x958.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>In this case, if we decided to opt out, we would be in the second or third position\u2014depending on the page that would take over the featured snippet (you\u2019ll see how to do that\u00a0too).<\/p>\n<p>Being in lower positions and opting out can hurt your traffic. You\u2019ve been warned.\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>How to find and optimize featured snippets that you already own<\/h2>\n<\/p>\n<\/div>\n<p>Google Search Console doesn\u2019t show any information regarding featured snippets. You\u2019ll have to use third-party tools like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> to dig into\u00a0them.<\/p>\n<p>Let\u2019s stick with Site Explorer. Paste in your site, then head to the <strong>Organic keywords<\/strong> report to see the keywords you rank for, then filter only for those where Google shows your page in the featured snippet:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30.jpg\" alt=\"Filtering for your own featured snippets\" class=\"wp-image-152565\" width=\"840\" height=\"435\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-680x353.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-768x398.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-1536x797.jpg 1536w\" sizes=\"(max-width: 840px) 100vw, 840px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30.jpg\" alt=\"Filtering for your own featured snippets\" class=\"lazyload wp-image-152565\" width=\"840\" height=\"435\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-680x353.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-768x398.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-1536x797.jpg 1536w\" data-sizes=\"(max-width: 840px) 100vw, 840px\"\/><\/figure>\n<p>As you can see above, Ahrefs\u2019 domain currently ranks for 1,042 keywords with featured snippets in the U.S.\u00a0<\/p>\n<p>In the previous version of this article, I recommended filtering for keywords with the highest search volume and checking the most important featured snippets manually. That\u2019s because Google sometimes pulls content that isn\u2019t optimal, and you\u2019d want these important featured snippets to be perfect.<\/p>\n<p>However, Google is still improving. Now, I didn\u2019t find a single keyword where I\u2019d bother editing the section Google pulls it\u00a0from.<\/p>\n<p>While you may come across featured snippets that can do with a bit of polishing, I don\u2019t recommend editing things unless Google pulls poorly formatted, misleading, or just plain wrong information.<\/p>\n<p>It\u2019s better to own an imperfect featured snippet than to risk losing it to a competitor by revising it.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>How to get more featured snippets<\/h2>\n<\/p>\n<\/div>\n<p>Winning more featured snippets is a simple way to potentially increase organic traffic to your site. Below, we\u2019ll discuss a few ways to do\u00a0that.<\/p>\n<h3>Leverage content that you already have and rank\u00a0for<\/h3>\n<p>Here, we\u2019ll be looking at pages that already rank in the top 10 for a particular term yet don\u2019t own the snippet. It\u2019s possible to win the snippet just by making a few tweaks to your\u00a0page.<\/p>\n<p>How to find these opportunities? It\u2019s\u00a0easy.<\/p>\n<p>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and filter keywords that trigger featured snippets where your website is ranking in positions #2\u201310.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1373\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image35.png\" alt=\"Checking featured snippet opportunities\" class=\"wp-image-152566\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image35.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image35-619x425.png 619w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image35-768x527.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image35-1536x1055.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1373\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image35.png\" alt=\"Checking featured snippet opportunities\" class=\"lazyload wp-image-152566\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image35.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image35-619x425.png 619w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image35-768x527.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image35-1536x1055.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>This is an easy way to filter out the vast majority if not all the featured snippets that you rank for, since they\u2019re predominantly ranking at the first position. There are cases where they appear at lower positions, but it\u2019s rare these days. In fact, all of our 1,042 featured snippets are ranking at the first position.<\/p>\n<p>In other words, we now have a list of low-hanging opportunities to steal featured snippets from your competitors. Let\u2019s get you prepared for the\u00a0heist.<\/p>\n<p>We need to prioritize. Stealing 7,064 featured snippets at once is mission impossible.<\/p>\n<p>I reduced the list to just 21 keywords by prioritizing those with higher search volumes where we rank in positions #2\u20135.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"703\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image32.png\" alt=\"Filtering down featured snippet opportunities\" class=\"wp-image-152567\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image32.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image32-680x239.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image32-768x270.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image32-1536x540.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"703\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image32.png\" alt=\"Filtering down featured snippet opportunities\" class=\"lazyload wp-image-152567\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image32.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image32-680x239.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image32-768x270.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image32-1536x540.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Now things look much more manageable.<\/p>\n<p>The search volume filter is an obvious one, as there\u2019s no point in targeting <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a> at this point. Regarding the positions and referring back to our <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">study<\/a>, the probability of owning a featured snippet increases with your organic position for that search query.<\/p>\n<p>Again, these filters will be different for you. However, if you don\u2019t rank for a substantial number of keywords already, I\u2019ll suggest focusing on creating <a href=\"https:\/\/ahrefs.com\/blog\/seo-content\/\">more great content<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">building links<\/a>.<\/p>\n<p>So we\u2019ve got the list. What\u2019s the battle plan?<\/p>\n<p>In our case, I\u2019ll prioritize further by manually checking for keywords with solid business value. Let\u2019s take a look at some of those keywords:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image42.png\" alt=\"Keywords with good featured snippet opportunities\" class=\"wp-image-152568\" width=\"534\" height=\"483\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image42.png 1526w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image42-470x425.png 470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image42-768x695.png 768w\" sizes=\"(max-width: 534px) 100vw, 534px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image42.png\" alt=\"Keywords with good featured snippet opportunities\" class=\"lazyload wp-image-152568\" width=\"534\" height=\"483\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image42.png 1526w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image42-470x425.png 470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image42-768x695.png 768w\" data-sizes=\"(max-width: 534px) 100vw, 534px\"\/><\/figure>\n<p>For example, the search query \u201cmost searched thing on google\u201d at the top is less valuable for us than \u201cseo content\u201d at the bottom even though the first has twice the search volume. People who want to learn about creating search-optimized content are much more likely to become our customers one\u00a0day.<\/p>\n<p>Taking that \u201cseo content\u201d query into account, this is what I\u00a0see:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1076\" height=\"776\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28.png\" alt=\"Competing featured snippet example\" class=\"wp-image-152569\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28.png 1076w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-589x425.png 589w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-768x554.png 768w\" sizes=\"(max-width: 1076px) 100vw, 1076px\"\/><\/noscript><img decoding=\"async\" width=\"1076\" height=\"776\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28.png\" alt=\"Competing featured snippet example\" class=\"lazyload wp-image-152569\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28.png 1076w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-589x425.png 589w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-768x554.png 768w\" data-sizes=\"(max-width: 1076px) 100vw, 1076px\"\/><\/figure>\n<p>First thing I\u2019ll do here is to check whether our page even qualifies for the featured snippet at the moment. That can dictate how big of a change we need to make. You do that by excluding the domain that ranks for the current featured snippet using the <code>-<\/code> <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">search operator<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"176\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31.png\" alt=\"Checking the featured snippet queue\" class=\"wp-image-152571\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-680x60.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-768x68.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1536x135.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"176\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31.png\" alt=\"Checking the featured snippet queue\" class=\"lazyload wp-image-152571\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-680x60.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-768x68.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1536x135.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>In this case, there\u2019s no other page in the featured snippet \u201cqueue,\u201d which is an indicator that we currently don\u2019t provide a good, short answer to the search query in the eyes of Google.<\/p>\n<p>Just so you know, here\u2019s an example of a featured snippet that has other eligible pages in\u00a0line:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1579\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-1.png\" alt=\"Example of a featured snippet with a queue\" class=\"wp-image-152572\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-1-538x425.png 538w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-1-768x607.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-1-1536x1213.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1579\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-1.png\" alt=\"Example of a featured snippet with a queue\" class=\"lazyload wp-image-152572\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-1-538x425.png 538w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-1-768x607.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-1-1536x1213.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>After excluding the Coursera domain, we can see what Google considers as the second-best option:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1369\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image41.png\" alt=\"Second featured snippet in line\" class=\"wp-image-152573\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image41.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image41-621x425.png 621w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image41-768x526.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image41-1536x1052.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1369\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image41.png\" alt=\"Second featured snippet in line\" class=\"lazyload wp-image-152573\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image41.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image41-621x425.png 621w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image41-768x526.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image41-1536x1052.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>And you can go on to even see the third domain in line, and so on. But back to optimizing for the \u201cseo content\u201d featured snippet.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1824\" height=\"498\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18.png\" alt=\"Competing featured snippet\" class=\"wp-image-152575\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18.png 1824w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-680x186.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-768x210.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-1536x419.png 1536w\" sizes=\"(max-width: 1824px) 100vw, 1824px\"\/><\/noscript><img decoding=\"async\" width=\"1824\" height=\"498\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18.png\" alt=\"Competing featured snippet\" class=\"lazyload wp-image-152575\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18.png 1824w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-680x186.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-768x210.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-1536x419.png 1536w\" data-sizes=\"(max-width: 1824px) 100vw, 1824px\"\/><\/figure>\n<p>We can clearly tell that a short, definition-style paragraph is the way to go here. Let\u2019s check what we have in our content:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1416\" height=\"364\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image39.png\" alt=\"Featured snippet content section to be optimized\" class=\"wp-image-152577\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image39.png 1416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image39-680x175.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image39-768x197.png 768w\" sizes=\"(max-width: 1416px) 100vw, 1416px\"\/><\/noscript><img decoding=\"async\" width=\"1416\" height=\"364\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image39.png\" alt=\"Featured snippet content section to be optimized\" class=\"lazyload wp-image-152577\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image39.png 1416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image39-680x175.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image39-768x197.png 768w\" data-sizes=\"(max-width: 1416px) 100vw, 1416px\"\/><\/figure>\n<p>So the appropriate section exists; that\u2019s a check. An interesting thing here is that Google ranks a page that targets the keyword in reverse order. Let\u2019s see if other pages qualified for ranking there in the past by opening that keyword in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and scrolling down to the Position history:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"838\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23.png\" alt=\"Position history in Ahrefs' Keywords Explorer\" class=\"wp-image-152578\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-680x285.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-768x322.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-1536x644.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"838\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23.png\" alt=\"Position history in Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-152578\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-680x285.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-768x322.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-1536x644.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>I only filtered for URLs that had the featured snippet at one point in the past two years. We can see that the rest targets \u201cseo content\u201d in the original order, and Backlinko claimed the first position for a long time. But we need to check whether Google was even showing the featured snippet back\u00a0then.<\/p>\n<p>You do that by scrolling further down in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> to the SERP overview. Select a date where you want to investigate the SERP for comparison. In this case, I need any SERP between July and September 2021:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1402\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-1.jpg\" alt=\"Historical SERP overview for the keyword &quot;seo content&quot;\" class=\"wp-image-152581\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-1-606x425.jpg 606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-1-768x539.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-1-1536x1077.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1402\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-1.jpg\" alt=\"Historical SERP overview for the keyword &quot;seo content&quot;\" class=\"lazyload wp-image-152581\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-1-606x425.jpg 606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-1-768x539.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-1-1536x1077.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>There it is: The featured snippet was there, claimed by another page. The last thing I need here is to check the section that was ranking back then by opening the URL on Archive.org after clicking on the\u00a0caret:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1424\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5.png\" alt=\"Checking a page on Archive.org\" class=\"wp-image-152580\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-597x425.png 597w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-768x547.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-1536x1094.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1424\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5.png\" alt=\"Checking a page on Archive.org\" class=\"lazyload wp-image-152580\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-597x425.png 597w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-768x547.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-1536x1094.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>And selecting a screenshot of that page during the time it was ranking for the featured snippet:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1724\" height=\"706\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1.png\" alt=\"Historically ranking featured snippet section\" class=\"wp-image-152582\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1.png 1724w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1-768x315.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1-1536x629.png 1536w\" sizes=\"(max-width: 1724px) 100vw, 1724px\"\/><\/noscript><img decoding=\"async\" width=\"1724\" height=\"706\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1.png\" alt=\"Historically ranking featured snippet section\" class=\"lazyload wp-image-152582\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1.png 1724w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1-768x315.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-1-1536x629.png 1536w\" data-sizes=\"(max-width: 1724px) 100vw, 1724px\"\/><\/figure>\n<p>We see three rather different definitions. There\u2019s definitely room for the featured snippet optimization. I\u2019d make our definition a bit longer, change the second sentence, and fit in the mention of keywords because I think that\u2019s important. I\u2019d change it\u00a0from:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>SEO content is content designed to rank in search engines. It could be a blog post, product or landing page, interactive tool, or something else.<\/p>\n<\/blockquote>\n<p>To something like\u00a0this:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>SEO content is content designed to rank high in search engines for a specific keyword. Creating it requires researching and covering what searchers would find valuable.<\/p>\n<\/blockquote>\n<p>I can honestly say that I feel this definition is superior to the competing ones. That should be your ultimate goal when it comes to optimizing for featured snippets regardless of the format.<\/p>\n<p>This was quite an interesting example. One last thing to note here is that your snippet-worthy information needs to be formatted in a way that Google can easily parse, understand, and interpret. A good rule of thumb is that if the reader comes across that information easily, then Google should be able to as\u00a0well.<\/p>\n<h3>Create new content with featured snippets in\u00a0mind<\/h3>\n<p>Let\u2019s make one thing clear from the start: Scoring a featured snippet should be just the icing on the cake, not the main purpose of why and how you cover a certain topic.<\/p>\n<p>The prerequisite for winning the featured snippet is ranking well, so that should still be the focus. For this reason, I investigate potential featured snippet opportunities only after selecting a\u00a0topic.<\/p>\n<p>Since the major factor of being successful in SEO is <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">aligning with the search intent<\/a>, you should always analyze the competing pages on the SERP. Let\u2019s take our main topic here as an example because it doesn\u2019t get better than optimizing content to win featured snippets for \u201cfeatured snippets\u201d keywords.<\/p>\n<p>I have my \u201cfeatured snippets\u201d topic, and you should select yours based on your <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>. Look it up in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and scroll down to the SERP overview:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1118\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image34.jpg\" alt=\"SERP overview for the keyword &quot;featured snippet&quot;\" class=\"wp-image-152584\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image34.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image34-680x380.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image34-768x430.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image34-1536x859.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1118\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image34.jpg\" alt=\"SERP overview for the keyword &quot;featured snippet&quot;\" class=\"lazyload wp-image-152584\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image34.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image34-680x380.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image34-768x430.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image34-1536x859.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>I see that the main keyword triggers a featured snippet, so I\u2019m in the difficult position of trying to dethrone Google there:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"681\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17.png\" alt=\"Featured snippet for the keyword &quot;featured snippets&quot;\" class=\"wp-image-152585\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-680x232.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-768x262.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-1536x523.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-650x220.png 650w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"681\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17.png\" alt=\"Featured snippet for the keyword &quot;featured snippets&quot;\" class=\"lazyload wp-image-152585\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-680x232.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-768x262.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-1536x523.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-650x220.png 650w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Honestly, this is a case of a bad featured snippet. It doesn\u2019t really provide value to the searcher. I don\u2019t learn what it is or how it works. Google has a clear advantage of coining the term, so it\u2019s kind of a branded search. But I\u2019ll try my best to create a definition-type paragraph that I think searchers likely want to\u00a0see.<\/p>\n<p>We already went through the process of creating content for the \u201cseo content\u201d featured snippet, so this is just a rinse-and-repeat process\u2014provide the best answer possible using a suitable format.<\/p>\n<p>Since pages can rank for thousands of keywords, there are naturally many more featured snippet opportunities than just the one for the main keyword. The easiest way to check these is to click through a few top-ranking pages to see all the keywords they rank\u00a0for:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33.png\" alt=\"Checking organic keywords of the top-ranking page\" class=\"wp-image-152583\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33-680x414.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33-768x468.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33-1536x936.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33.png\" alt=\"Checking organic keywords of the top-ranking page\" class=\"lazyload wp-image-152583\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33-680x414.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33-768x468.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image33-1536x936.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>And filter the report for keywords that trigger featured snippets and have a certain minimum search volume to make it worthwhile (as we\u2019ve already shown earlier). I also included a \u201c1\u201320\u201d Position filter to make the list as relevant as possible:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1021\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19.jpg\" alt=\"Checking other featured snippets opportunities\" class=\"wp-image-152587\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-680x347.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-768x392.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-1536x785.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1021\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19.jpg\" alt=\"Checking other featured snippets opportunities\" class=\"lazyload wp-image-152587\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-680x347.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-768x392.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-1536x785.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Some of those keywords will be almost the same, having the same search intent and featured snippet. I don\u2019t need to check the featured snippets for keywords like \u201csnippet google\u201d or \u201cwhat is a featured snippet\u201d because the answer and optimizing your content for them remain the\u00a0same.<\/p>\n<p>We\u2019re looking for keywords that can trigger different featured snippets and are aligned with sections we cover in the article. There are a bunch of these opportunities around optimizing and getting featured snippets:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image36.png\" alt=\"Other featured snippet opportunities&#10;\" class=\"wp-image-152588\" width=\"549\" height=\"598\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image36.png 1830w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image36-390x425.png 390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image36-768x836.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image36-1411x1536.png 1411w\" sizes=\"(max-width: 549px) 100vw, 549px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image36.png\" alt=\"Other featured snippet opportunities&#10;\" class=\"lazyload wp-image-152588\" width=\"549\" height=\"598\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image36.png 1830w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image36-390x425.png 390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image36-768x836.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image36-1411x1536.png 1411w\" data-sizes=\"(max-width: 549px) 100vw, 549px\"\/><\/figure>\n<p>Look them up and see what Google shows\u00a0there:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1008\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image46.png\" alt=\"Featured snippet for the keyword &quot;how to get featured snippet&quot;\" class=\"wp-image-152589\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image46.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image46-680x343.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image46-768x387.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image46-1536x775.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1008\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image46.png\" alt=\"Featured snippet for the keyword &quot;how to get featured snippet&quot;\" class=\"lazyload wp-image-152589\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image46.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image46-680x343.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image46-768x387.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image46-1536x775.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>So if I want to have a chance to rank for this, I should include a straight-to-the-point paragraph on how to get a featured snippet instead of explaining the whole process across many pages. This looks like something that can fit nicely into the \u201cFinal thoughts\u201d section to sum it up, so I\u2019ll do\u00a0that.<\/p>\n<p>And since different pages rank for different keywords, it pays off to repeat this process for one to two more top-ranking pages. I found that I should also optimize for the \u201ctypes of featured snippets\u201d keyword here.<\/p>\n<p>Even if you don\u2019t end up winning the featured snippets, we\u2019re still trying to answer searchers\u2019 questions in the best way possible. That in itself is critical to your content\u2019s success on the\u00a0SERPs.<\/p>\n<p>Here are a few copywriting tips for winning featured snippets to wrap this section up. You should:<\/p>\n<ol>\n<li>Format and structure your content correctly (H1\u2013H6, etc.).<\/li>\n<li>Try to avoid overcomplicated sentences. Succinct explanations win.<\/li>\n<li>Use the language of your audience. In the end, Google uses featured snippets as <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/783352846779428864\">answers in voice search<\/a>.<\/li>\n<li>Use the <a href=\"https:\/\/ahrefs.com\/blog\/seo-copywriting\/#inverted-pyramid-method\">\u201dinverted pyramid\u201d method<\/a> (where it makes\u00a0sense).<\/li>\n<\/ol>\n<div class=\"recommendation\">\n<p>pro tip<\/p>\n<div class=\"recommendation-content\"> If your content includes sections that contain a sequence of steps to achieve a certain result or you have FAQ sections, use appropriate <a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">schema markup<\/a> to highlight these structured sections for Google.<\/p>\n<p>First, it\u2019s a good idea to do so regardless of featured snippets because it can enhance your plain search result into a <a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/\">rich snippet<\/a>. But I\u2019ve also seen such pages dominate the combined featured snippets with PAA boxes where everything was from a single source.\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>How to keep track of your featured snippets<\/h2>\n<\/p>\n<\/div>\n<p>Getting a featured snippet is equal to ranking first for a keyword. You may already be tracking keyword ranking positions, so let me help you expand it to tracking featured snippets.<\/p>\n<p>Enter Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>.<\/p>\n<p>First of all, I track all important keywords regardless of their SERP features. But we can begin by adding the most important keywords that also trigger featured snippets.<\/p>\n<p>You can do that in a few clicks through the <strong>Organic keywords<\/strong> report we\u2019ve already shown multiple times here. You just have to create a Rank Tracking project first for it to appear here:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-1.jpg\" alt=\"Adding keywords triggering featured snippets to Ahrefs' Rank Tracker\" class=\"wp-image-152590\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-1-680x421.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-1-768x476.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-1-1536x952.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-1.jpg\" alt=\"Adding keywords triggering featured snippets to Ahrefs' Rank Tracker\" class=\"lazyload wp-image-152590\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-1-680x421.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-1-768x476.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-1-1536x952.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>You\u2019re all set to see when you win or lose a featured snippet. Go to the <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker\u2019s<\/a> <strong>Overview<\/strong> report, click on the \u201cSERP features\u201d tab, and check the \u201cFeatured snippet\u201d row:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22.png\" alt=\"Checking SERP featured in Rank Tracker\" class=\"wp-image-152596\" width=\"840\" height=\"447\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-680x362.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-768x409.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-1536x818.png 1536w\" sizes=\"(max-width: 840px) 100vw, 840px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22.png\" alt=\"Checking SERP featured in Rank Tracker\" class=\"lazyload wp-image-152596\" width=\"840\" height=\"447\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-680x362.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-768x409.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-1536x818.png 1536w\" data-sizes=\"(max-width: 840px) 100vw, 840px\"\/><\/figure>\n<p>As you can see, from the keywords I\u2019m tracking, the project lost eight featured snippets, while 12 new ones appeared on the SERP over the tracked time period (last 30\u00a0days).\u00a0<\/p>\n<p>Here are the key parts to keep an eye\u00a0on:<\/p>\n<ol>\n<li>Number of featured snippets you currently own (plus the +\/- change in the selected period)<\/li>\n<li>Number of featured snippets in total for the keywords you\u2019re tracking (plus the +\/- change for the period)<\/li>\n<li>Percentage of all the featured snippets among the tracked keywords that you own (9%, in this example)<\/li>\n<\/ol>\n<p>You can also change the view from \u201call tracked features\u201d to \u201cfeatured snippets\u201d to see your progress over\u00a0time:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21.png\" alt=\"Progress of featured snippets in Rank Tracker\" class=\"wp-image-152593\" width=\"511\" height=\"535\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21.png 1704w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-406x425.png 406w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-768x803.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1469x1536.png 1469w\" sizes=\"(max-width: 511px) 100vw, 511px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21.png\" alt=\"Progress of featured snippets in Rank Tracker\" class=\"lazyload wp-image-152593\" width=\"511\" height=\"535\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21.png 1704w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-406x425.png 406w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-768x803.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1469x1536.png 1469w\" data-sizes=\"(max-width: 511px) 100vw, 511px\"\/><\/figure>\n<p>To delve deeper into the specifics on the keyword level, select the \u201cFeatured snippet\u201d filter:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14.png\" alt=\"Filtering for keywords that only trigger featured snippets\" class=\"wp-image-152594\" width=\"580\" height=\"370\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14.png 1450w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-667x425.png 667w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-768x489.png 768w\" sizes=\"(max-width: 580px) 100vw, 580px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14.png\" alt=\"Filtering for keywords that only trigger featured snippets\" class=\"lazyload wp-image-152594\" width=\"580\" height=\"370\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14.png 1450w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-667x425.png 667w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-768x489.png 768w\" data-sizes=\"(max-width: 580px) 100vw, 580px\"\/><\/figure>\n<p>And scroll down to the keywords list to see the time comparison data (30 days, in this example):<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"713\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8.png\" alt=\"Featured snippet changes over the past 30 days\" class=\"wp-image-152595\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-680x243.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-768x274.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-1536x548.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"713\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8.png\" alt=\"Featured snippet changes over the past 30 days\" class=\"lazyload wp-image-152595\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-680x243.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-768x274.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-1536x548.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>We can see that the top keyword is among our new featured snippets. But it is more helpful to isolate the featured snippet movements only.<\/p>\n<p>To isolate the winning cases, we\u2019ll need to apply two filters:<\/p>\n<ul>\n<li><strong>Position<\/strong> \u2013 Improved (you rank higher than at the start of your selected period).<\/li>\n<li><strong>SERP features<\/strong> \u2013 You rank for the featured snippet.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"921\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1.png\" alt=\"Filtering for won featured snippets\" class=\"wp-image-152591\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1-680x313.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1-768x354.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1-1536x708.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"921\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1.png\" alt=\"Filtering for won featured snippets\" class=\"lazyload wp-image-152591\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1-680x313.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1-768x354.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-1-1536x708.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Again, scroll down and see the featured snippet winners of the month (or whatever period you choose):<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"683\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image40.png\" alt=\"Won featured snippets\" class=\"wp-image-152598\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image40.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image40-680x232.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image40-768x262.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image40-1536x525.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"683\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image40.png\" alt=\"Won featured snippets\" class=\"lazyload wp-image-152598\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image40.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image40-680x232.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image40-768x262.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image40-1536x525.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>To see lost featured snippets, just apply reverse filters -&gt; decline in positions in the top 10 and only show featured snippets that you don\u2019t own. Unfortunately, you can\u2019t currently isolate cases where you lost the snippet, so you\u2019ll see all declines in the top\u00a010.<\/p>\n<p>Look for keywords that dropped from the first position, like these first\u00a0two:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27.png\" alt=\"Lost featured snippets\" class=\"wp-image-152599\" width=\"482\" height=\"499\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27.png 1204w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-410x425.png 410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-768x796.png 768w\" sizes=\"(max-width: 482px) 100vw, 482px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27.png\" alt=\"Lost featured snippets\" class=\"lazyload wp-image-152599\" width=\"482\" height=\"499\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27.png 1204w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-410x425.png 410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-768x796.png 768w\" data-sizes=\"(max-width: 482px) 100vw, 482px\"\/><\/figure>\n<p>You may want to consider checking the position drops regardless of featured snippets anyway. Sort the table by traffic and pay attention to huge traffic drops.\u00a0<\/p>\n<h2>Final thoughts<\/h2>\n<p>You should now know everything necessary to win those coveted SERP jumps to the first position. To sum it\u00a0up:<\/p>\n<p>Optimizing for featured snippets is about providing a brief and valuable answer to the search query in the most suitable format. Getting the featured snippet involves following all the best SEO practices to make the content rank well for the target keyword.<\/p>\n<p>If you have any comments or questions, don\u2019t hesitate to ping me <a href=\"https:\/\/twitter.com\/michalpecanek\">on Twitter<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to jump to the first position in Google without building links or significantly updating your content? Featured snippets can help you with\u00a0that. Featured snippets are a special type of search result showing a quick answer to the search query at the top of Google\u2019s results page. Google pulls this information from one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2045"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2046"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}