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PageRank (PR) is an algorithm that improves the quality of search results by using links to measure the importance of a page. It considers links as votes, with the underlying assumption being that more important pages are likely to receive more\u00a0links.<\/p>\n
PageRank was created by Google co-founders Sergey Brin and Larry Page in 1997 when they were at Stanford University, and the name is a reference to both Larry Page and the term \u201cwebpage.\u201d\u00a0<\/p>\n
In many ways, it\u2019s similar to a metric called \u201cimpact factor\u201d for journals, where more cited = more important. It differs a bit in that PageRank considers some votes more important than others.\u00a0<\/p>\n
By using links along with content to rank pages, Google\u2019s results were better than competitors. Links became the currency of the\u00a0web.<\/p>\n
Want to know more about PageRank? Let\u2019s dive\u00a0in.<\/p>\n