{"id":2071,"date":"2023-02-21T06:56:12","date_gmt":"2023-02-21T06:56:12","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/12-things-that-only-ahrefs-can-do\/"},"modified":"2023-02-21T06:56:12","modified_gmt":"2023-02-21T06:56:12","slug":"12-things-that-only-ahrefs-can-do","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/12-things-that-only-ahrefs-can-do\/","title":{"rendered":"12 Things That Only Ahrefs Can Do"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>What makes Ahrefs better than the competition?<\/p>\n<p>It\u2019s a fair question but a tough one to answer because there are just so many things to compare.<\/p>\n<p>So instead of filling out one of those classic \u201cus\u201d vs. \u201cthem\u201d comparison tables, we decided to go a different route and showcase some of Ahrefs\u2019 unique features and functionalities.<\/p>\n<div class=\"recommendation\">\n<p>Note<\/p>\n<p> These features were selected by comparing Ahrefs to other similarly priced all-in-one SEO tools. It\u2019s quite possible that some of the lesser-known, more specialized SEO tools have one or more of these features.<\/p>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>1. Compare historical data<\/h2>\n<\/p>\n<\/div>\n<p>With Ahrefs, it\u2019s possible to specify an exact date when working with historical data. This opens up the space for a handful of actionable use\u00a0cases.<\/p>\n<p>The first use case is to access the <strong>Organic keywords<\/strong> report to see how ranking fluctuations have affected search traffic over\u00a0time.<\/p>\n<p>For example, going up three ranking positions for the keyword \u201caffiliate marketing\u201d has brought us ~3,000 more search visits in a matter of three months.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"835\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-8.jpg\" alt=\"Organic keywords report, via Ahrefs' Site Explorer\" class=\"wp-image-153577\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-8.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-8-680x284.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-8-768x321.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-8-1536x642.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"835\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-8.jpg\" alt=\"Organic keywords report, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-153577\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-8.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-8-680x284.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-8-768x321.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-8-1536x642.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Second, you can open the <strong>Top pages <\/strong>report and filter for newly created pages to see how much content your competitors are publishing each\u00a0month.<\/p>\n<p>For example, our content team has created over 200 pages for our blog in the past three months.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"848\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-2.png\" alt=\"Top pages report in comparison mode, via Ahrefs' Site Explorer\" class=\"wp-image-153579\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-2-680x288.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-2-768x326.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-2-1536x652.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"848\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-2.png\" alt=\"Top pages report in comparison mode, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-153579\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-2-680x288.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-2-768x326.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image27-2-1536x652.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>Tip<\/p>\n<div class=\"recommendation-content\">\n<p>Use this last use case as an argument for a budget raise.<\/p>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>2. See your competitors\u2019 top-performing pages globally<\/h2>\n<\/p>\n<\/div>\n<p>While the<strong> Top pages<\/strong> report is not a feature unique to Ahrefs, what\u2019s unique is that we show top pages for all countries.<\/p>\n<p>Most other SEO tools have either data for only one country or hide the additional data behind a paywall.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1862\" height=\"1176\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-2.png\" alt=\"Top pages report with countries selector, via Ahrefs' Site Explorer\" class=\"wp-image-153581\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-2.png 1862w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-2-673x425.png 673w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-2-768x485.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-2-1536x970.png 1536w\" sizes=\"(max-width: 1862px) 100vw, 1862px\"\/><\/noscript><img decoding=\"async\" width=\"1862\" height=\"1176\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-2.png\" alt=\"Top pages report with countries selector, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-153581\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-2.png 1862w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-2-673x425.png 673w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-2-768x485.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image15-2-1536x970.png 1536w\" data-sizes=\"(max-width: 1862px) 100vw, 1862px\"\/><\/figure>\n<p>For example, our article about \u201ctop google searches\u201d surprisingly ranks #1 in the Netherlands.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"747\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-2.jpg\" alt=\"Ahrefs ranking #1 for &quot;top google searches&quot; in Netherlands, via Ahrefs' Site Explorer\" class=\"wp-image-153583\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-2.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-2-680x254.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-2-768x287.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-2-1536x574.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"747\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-2.jpg\" alt=\"Ahrefs ranking #1 for &quot;top google searches&quot; in Netherlands, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-153583\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-2.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-2-680x254.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-2-768x287.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image22-2-1536x574.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>Note<\/p>\n<p> Use this information with caution when replicating your competitor\u2019s success. It might be that most of their traffic comes from the U.K. when you\u2019re looking for visitors in the U.S.<\/p>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>3. See backlink growth or decline over time, with daily granularity<\/h2>\n<\/p>\n<\/div>\n<p>Thanks to our continued investment in web crawling technology and infrastructure, Ahrefs is the only tool to update referring domain graphs <strong>daily.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1624\" height=\"928\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29.png\" alt=\"Referring domains performance chart, via Ahrefs' Site Explorer\" class=\"wp-image-153585\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29.png 1624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29-680x389.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29-768x439.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29-1536x878.png 1536w\" sizes=\"(max-width: 1624px) 100vw, 1624px\"\/><\/noscript><img decoding=\"async\" width=\"1624\" height=\"928\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29.png\" alt=\"Referring domains performance chart, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-153585\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29.png 1624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29-680x389.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29-768x439.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image29-1536x878.png 1536w\" data-sizes=\"(max-width: 1624px) 100vw, 1624px\"\/><\/figure>\n<p>One glance at our blog\u2019s link profile tells us that it gained three times more links from unique referring domains (36,000) than in 2021 (12,574).<\/p>\n<p>This level of granularity allows you to accurately compare your own link acquisition pace with your competitors to see if you\u2019re on track to catch\u00a0up.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>4. Spot which subfolders attract the most organic traffic for your competitors<\/h2>\n<\/p>\n<\/div>\n<p>The<strong> Site structure<\/strong> report helps you understand a competitor\u2019s website structure in a tree-like format without having to run a\u00a0crawl.<\/p>\n<p>Use it to analyze their top-level folders and see which ones generate the most organic traffic.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1124\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-10.png\" alt=\"Site structure report, via Ahrefs' Site Explorer\" class=\"wp-image-153587\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-10.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-10-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-10-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-10-1536x864.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1124\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-10.png\" alt=\"Site structure report, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-153587\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-10.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-10-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-10-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-10-1536x864.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Here are a few key things you can learn about our <a href=\"https:\/\/ahrefs.com\/blog\/seo-strategy\/\">SEO strategy<\/a> by skimming this report:<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>5. Gauge the full traffic potential for a keyword<\/h2>\n<\/p>\n<\/div>\n<p>Most SEO professionals look at the search volume of their target keyword to predict a page\u2019s organic traffic potential.<\/p>\n<p>Search volume alone can be misleading, though, as pages <a href=\"https:\/\/ahrefs.com\/blog\/also-rank-for-study\/\">rarely rank for one keyword<\/a>.<\/p>\n<p>A better (and more insightful) way to estimate search traffic is to use <strong>Traffic Potential,<\/strong> which shows you how much search traffic you\u2019d get if you were to rank #1 for your keyword.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"899\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-3.jpg\" alt=\"Traffic potential of &quot;whipped coffee recipe,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-153589\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-3.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-3-680x306.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-3-768x345.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-3-1536x691.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"899\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-3.jpg\" alt=\"Traffic potential of &quot;whipped coffee recipe,&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-153589\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-3.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-3-680x306.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-3-768x345.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image18-3-1536x691.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Please note that the traffic is not coming from your target keyword but from all the keywords the top-ranking page is ranking for.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"427\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-12.png\" alt=\"SERP overview for &quot;whipped coffee recipe,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-153591\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-12.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-12-680x145.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-12-768x164.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-12-1536x328.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"427\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-12.png\" alt=\"SERP overview for &quot;whipped coffee recipe,&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-153591\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-12.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-12-680x145.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-12-768x164.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-12-1536x328.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>6. Find out if you can target multiple keywords with one\u00a0page<\/h2>\n<\/p>\n<\/div>\n<p>Let\u2019s say you\u2019ve got the following keywords on your\u00a0list.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-4.png\" alt=\"Keyword metrics for &quot;whipped coffee&quot; related keywords, via Ahrefs' Keywords Explorer\" class=\"wp-image-153593\" width=\"518\" height=\"300\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-4.png 864w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-4-680x394.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-4-768x444.png 768w\" sizes=\"(max-width: 518px) 100vw, 518px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-4.png\" alt=\"Keyword metrics for &quot;whipped coffee&quot; related keywords, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-153593\" width=\"518\" height=\"300\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-4.png 864w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-4-680x394.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image17-4-768x444.png 768w\" data-sizes=\"(max-width: 518px) 100vw, 518px\"\/><\/figure>\n<p>All of them seem to be targeting the same topic. But how do you know whether you should target them with a single page or create separate pages for each of\u00a0them?<\/p>\n<p>We can find this out by looking at how Google \u201csees\u201d them. If Google is ranking similar pages for all of these keywords, it means they probably belong under the same\u00a0topic.\u00a0<\/p>\n<p>We can see how Google \u201csees\u201d them by using the <strong>SERP comparison<\/strong> feature under the SERP overview.<\/p>\n<p>You\u2019ll be able to compare SERPs side by side for the same keyword on different dates. You could also compare them for different keywords, which is what we\u2019re going to\u00a0do.<\/p>\n<p>Let\u2019s compare the search results for the keyword \u201cwhipped coffee\u201d with \u201cwhipped coffee recipe.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"971\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-1.png\" alt=\"SERP similarity score between &quot;whipped coffee&quot; and &quot;whipped coffee recipe,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-153595\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-1-680x330.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-1-768x373.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-1-1536x746.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"971\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-1.png\" alt=\"SERP similarity score between &quot;whipped coffee&quot; and &quot;whipped coffee recipe,&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-153595\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-1-680x330.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-1-768x373.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image23-1-1536x746.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>The top-ranking pages for both keywords are nearly identical (8\/10 common results), a thing also indicated by our<strong> SERP similarity score.<\/strong><\/p>\n<p>This typically means that Google sees the search query \u201cwhipped coffee recipe\u201d as a subtopic of a more general query, \u201cwhipped coffee.\u201d Which means you can likely rank for both keywords with a single page.<\/p>\n<p>If we compare \u201cwhipped coffee\u201d with \u201cwhipped coffee without sugar,\u201d we\u2019ll notice there\u2019s no similarity between the\u00a0SERPs.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1005\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-1.png\" alt=\"SERP similarity score between &quot;whipped coffee&quot; and &quot;whipped coffee without sugar,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-153597\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-1-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-1-768x386.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-1-1536x772.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-1-400x200.png 400w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1005\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-1.png\" alt=\"SERP similarity score between &quot;whipped coffee&quot; and &quot;whipped coffee without sugar,&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-153597\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-1-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-1-768x386.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-1-1536x772.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image28-1-400x200.png 400w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Which means you\u2019ll need to create two separate pages if you want to target both of these keywords.<\/p>\n<div class=\"recommendation\">\n<p>TIP<\/p>\n<div class=\"recommendation-content\">You can also evaluate whether or not you should target similar keywords with the same page by going to the <strong>Traffic share by pages<\/strong> report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n<p>This will show you how much their SERPs overlap. Not so much in our latter case, as we\u2019ve concluded before.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1188\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-5.jpg\" alt=\"Traffic share by pages report, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-153599\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-5.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-5-680x404.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-5-768x456.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-5-1536x913.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1188\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-5.jpg\" alt=\"Traffic share by pages report, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-153599\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-5.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-5-680x404.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-5-768x456.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-5-1536x913.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>7. Group keywords into topic clusters<\/h2>\n<\/p>\n<\/div>\n<p>Generating keyword ideas has become fairly easy with <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. Just type in a broad seed keyword, say \u201cespresso,\u201d and open one of our keyword ideas reports.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"960\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-8.png\" alt=\"Matching terms report for &quot;espresso,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-153601\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-8-680x327.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-8-768x369.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-8-1536x738.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"960\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-8.png\" alt=\"Matching terms report for &quot;espresso,&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-153601\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-8-680x327.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-8-768x369.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-8-1536x738.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>But how do you see the most popular topics under a broad term when there are so many keywords to begin\u00a0with?<\/p>\n<p>The gist is to group them <strong>by Parent Topic. <\/strong>It determines if you can rank for your target keyword while targeting a more general topic instead.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"964\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-1.png\" alt=\"Matching keywords grouped by Parent Topic, via Ahrefs' Keywords Explorer\" class=\"wp-image-153603\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-1-680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-1-768x370.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-1-1536x741.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"964\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-1.png\" alt=\"Matching keywords grouped by Parent Topic, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-153603\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-1-680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-1-768x370.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image25-1-1536x741.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>At a quick glance, we can see that people are interested in espresso machines, specific brands like Breville and Delonghi, espresso martinis, and so\u00a0on.<\/p>\n<p>A topic worth considering is \u201chow to make espresso.\u201d If we click on it, we\u2019ll get a cluster of long-tail queries with the same Parent Topic (\u201cespresso\u201d) that can be covered as subtopics.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1147\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-6.jpg\" alt=\"Parent topic &quot;how to make espresso,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-153605\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-6.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-6-680x390.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-6-768x441.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-6-1536x881.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1147\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-6.jpg\" alt=\"Parent topic &quot;how to make espresso,&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-153605\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-6.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-6-680x390.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-6-768x441.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-6-1536x881.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>TIP<\/p>\n<div class=\"recommendation-content\"> Clustering keywords <strong>by Parent Topic <\/strong>is much better than grouping <strong>by terms,<\/strong> as this latter option will group keywords by popular single terms with a particular modifier.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1237\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-5.jpg\" alt=\"Matching keywords grouped by terms, via Ahrefs' Keywords Explorer\" class=\"wp-image-153607\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-5.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-5-680x421.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-5-768x475.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-5-1536x950.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1237\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-5.jpg\" alt=\"Matching keywords grouped by terms, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-153607\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-5.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-5-680x421.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-5-768x475.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image16-5-1536x950.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>8. See the ranking history of any website for a keyword (and compare with competitors)<\/h2>\n<\/p>\n<\/div>\n<p>Knowing how your pages used to rank for particular keywords can be extremely insightful. Here\u2019s how you can do this in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n<ul>\n<li>Open Site Explorer<\/li>\n<li>Enter a website and check the <strong>Organic keywords<\/strong> report<\/li>\n<li>Choose a keyword<\/li>\n<li>Click the \u201cposition history\u201d chart<\/li>\n<\/ul>\n<p>Here are our rankings for the keyword \u201cwebsite traffic checker\u201d over the past eight\u00a0years:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1108\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-3.png\" alt=\"Position history chart for &quot;website traffic checker,&quot; via Ahrefs' Site Explorer\" class=\"wp-image-153609\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-3-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-3-768x426.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-3-1536x851.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1108\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-3.png\" alt=\"Position history chart for &quot;website traffic checker,&quot; via Ahrefs' Site Explorer\" class=\"lazyload wp-image-153609\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-3-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-3-768x426.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-3-1536x851.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>By unchecking a few pages on the list, we can see that our guide on <a href=\"https:\/\/ahrefs.com\/blog\/website-traffic\/\">how much traffic your website gets<\/a> was lagging in rankings on position #21.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1013\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-6.png\" alt=\"Position history chart for &quot;website traffic checker,&quot; via Ahrefs' Site Explorer\" class=\"wp-image-153610\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-6-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-6-768x389.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-6-1536x778.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1013\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-6.png\" alt=\"Position history chart for &quot;website traffic checker,&quot; via Ahrefs' Site Explorer\" class=\"lazyload wp-image-153610\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-6-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-6-768x389.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-6-1536x778.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>This was up until October 2021, when Google decided to rank another one of our pages for this keyword.<\/p>\n<p>Since then, we\u2019ve launched our <a href=\"https:\/\/ahrefs.com\/traffic-checker\">free website traffic checker tool<\/a>. The fact that we\u2019re now in the top five positions shows that the tool matches search intent much better than the initial blog\u00a0post.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1020\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-9.png\" alt=\"Position history chart for &quot;website traffic checker,&quot; via Ahrefs' Site Explorer\" class=\"wp-image-153612\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-9.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-9-680x347.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-9-768x392.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-9-1536x784.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1020\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-9.png\" alt=\"Position history chart for &quot;website traffic checker,&quot; via Ahrefs' Site Explorer\" class=\"lazyload wp-image-153612\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-9.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-9-680x347.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-9-768x392.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1-9-1536x784.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>From here, we can add a competitor to compare our performances.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1165\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30.png\" alt=\"Position history chart for &quot;website traffic checker,&quot; via Ahrefs' Site Explorer\" class=\"wp-image-153614\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-680x396.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-768x448.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-1536x895.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1165\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30.png\" alt=\"Position history chart for &quot;website traffic checker,&quot; via Ahrefs' Site Explorer\" class=\"lazyload wp-image-153614\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-680x396.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-768x448.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image30-1536x895.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>It looks like Moz is not targeting this keyword, which might be better served with a tool rather than a blog\u00a0post.<\/p>\n<div class=\"recommendation\">\n<p>TIP: Discover keyword cannibalization issues<\/p>\n<div class=\"recommendation-content\">\n<p>Look at Moz\u2019s ranking history for the keyword \u201clocal SEO<strong>\u201d:<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1182\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-1.png\" alt=\"Position history chart for &quot;local seo,&quot; via Ahrefs' Site Explorer&#10;\" class=\"wp-image-153616\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-1-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-1-768x454.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-1-1536x908.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1182\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-1.png\" alt=\"Position history chart for &quot;local seo,&quot; via Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-153616\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-1-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-1-768x454.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image24-1-1536x908.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Five unique pages on its site have ranked for this query over the years but not in the top three. This was a potential \u201ckeyword cannibalization\u201d issue, which it\u2019s solved by merging them all into a content pillar.<\/p>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>9. Understand which competitors have the largest share of voice for a set of keywords<\/h2>\n<\/p>\n<\/div>\n<p>Share of voice (SOV) represents a website\u2019s overall visibility in the organic search results for a set of tracked keywords.<\/p>\n<p>At the same time, it\u2019s one of the few vital metrics for <a href=\"https:\/\/ahrefs.com\/blog\/seo-roi\/\">measuring SEO ROI<\/a>.<\/p>\n<p>To see your website\u2019s share of voice for a given set of keywords, first paste them in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and select the <strong>Traffic share by domains\/Traffic share by pages<\/strong> reports.<\/p>\n<p>The fun part: You will most likely discover organic competitors that you weren\u2019t even tracking who are sneaking up the same SERPs you\u2019re trying to\u00a0win.<\/p>\n<p>For example, we write mostly about SEO and marketing. But we never thought Shopify would target similar topics, since our businesses are completely different.<\/p>\n<p>It earns about 9% of the organic traffic for the keywords we pasted. Hence, we can research its top content and reverse engineer any low-hanging SEO wins it\u00a0has.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"905\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1.jpg\" alt=\"Traffic share by domains report, via Ahrefs' Keywords Explorer\" class=\"wp-image-153618\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1-680x308.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1-768x348.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1-1536x695.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"905\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1.jpg\" alt=\"Traffic share by domains report, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-153618\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1-680x308.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1-768x348.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image31-1-1536x695.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>10. Advanced, flexible SEO audits<\/h2>\n<\/p>\n<\/div>\n<p>SEO crawls are crucial for monitoring your website\u2019s SEO health over time. Yet not every website is built the same, which may require a bit of tweaking to the actual crawl settings.<\/p>\n<p>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> has got your back, featuring editable <em>and<\/em> customizable SEO issues.<\/p>\n<p>At a global level, you can change the importance of an SEO issue and decide whether to apply it to existing projects or\u00a0not.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"723\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-5.png\" alt=\"Global issue settings, via Ahrefs' Site Audit\" class=\"wp-image-153620\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-5-680x246.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-5-768x278.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-5-1536x556.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"723\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-5.png\" alt=\"Global issue settings, via Ahrefs' Site Audit\" class=\"lazyload wp-image-153620\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-5-680x246.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-5-768x278.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image14-5-1536x556.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>While at a project level, you can turn off certain SEO issues.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"680\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-5.png\" alt=\"&quot;All issues&quot; report, via Ahrefs' Site Audit\" class=\"wp-image-153623\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-5-680x231.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-5-768x261.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-5-1536x523.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-5-650x220.png 650w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"680\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-5.png\" alt=\"&quot;All issues&quot; report, via Ahrefs' Site Audit\" class=\"lazyload wp-image-153623\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-5-680x231.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-5-768x261.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-5-1536x523.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-5-650x220.png 650w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Both settings are of great importance when calculating a website\u2019s Health Score, as we only take into account links with errors (links with warnings and notices are not factored in). Thus, the higher the number of errors that show up, the lower the Health Score.<\/p>\n<p>Similarly, you can customize your own issues, which will take the specific attributes within the <strong>Page explorer <\/strong>report. Like a custom error where meta descriptions are longer than 160 characters.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"609\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-8.png\" alt=\"&quot;Create issue&quot; button under the Page explorer report, via Ahrefs' Site Audit&#10;\" class=\"wp-image-153625\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-8-680x207.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-8-768x234.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-8-1536x468.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"609\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-8.png\" alt=\"&quot;Create issue&quot; button under the Page explorer report, via Ahrefs' Site Audit&#10;\" class=\"lazyload wp-image-153625\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-8-680x207.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-8-768x234.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-8-1536x468.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Speaking of customization, <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> also allows you to configure a segment, save it, and return to it in just a few clicks.<\/p>\n<p>This comes in handy because most website owners and SEOs want to isolate issues related to a specific section of a website, such as \/blog, \/store\/, or perhaps a subdomain like es.ahrefs.com.<\/p>\n<p>To set one up, click on <em>Configure &gt; Configure segment.<\/em><\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1422\" height=\"716\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26.png\" alt=\"Segment, via Ahrefs' Site Audit\" class=\"wp-image-153627\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26.png 1422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-768x387.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-400x200.png 400w\" sizes=\"(max-width: 1422px) 100vw, 1422px\"\/><\/noscript><img decoding=\"async\" width=\"1422\" height=\"716\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26.png\" alt=\"Segment, via Ahrefs' Site Audit\" class=\"lazyload wp-image-153627\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26.png 1422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-768x387.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image26-400x200.png 400w\" data-sizes=\"(max-width: 1422px) 100vw, 1422px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>Note<\/p>\n<div class=\"recommendation-content\">\n<p>The segment will be applied to every report in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>11. Get internal linking suggestions\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Internal links are crucial to SEO. They help Google discover new content on your website and pass link equity from high-authority pages to low-authority ones.<\/p>\n<p>But let\u2019s face it: Building internal links is time consuming.<\/p>\n<p>Not if you\u2019re using Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.\u00a0<\/p>\n<p>Our <strong>Internal link opportunities <\/strong>report identifies internal link opportunities by taking the top 10 keywords for your ranking pages\u2014then finding mentions of them on your other\u00a0pages.\u00a0<\/p>\n<p>Including important keyword metrics and the keyword context. How cool is\u00a0that?<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"660\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1-1.jpg\" alt=\"Internal link opportunities report, via Ahrefs' Site Audit\" class=\"wp-image-153629\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1-1-680x225.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1-1-768x254.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1-1-1536x507.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"660\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1-1.jpg\" alt=\"Internal link opportunities report, via Ahrefs' Site Audit\" class=\"lazyload wp-image-153629\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1-1-680x225.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1-1-768x254.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image21-1-1-1536x507.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>TIP: Find internal link opportunities manually<\/p>\n<div class=\"recommendation-content\"> We won\u2019t suggest a link if one already exists between the\u00a0pages.<\/p>\n<p>Despite this, you can still find the pages mentioning your terms by going to the <strong>Page explorer <\/strong>report and searching for the keyword within the HTML feature.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1182\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-7.png\" alt=\"Page explorer report, via Ahrefs' Site Audit&#10;\" class=\"wp-image-153631\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-7.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-7-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-7-768x454.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-7-1536x908.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1182\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-7.png\" alt=\"Page explorer report, via Ahrefs' Site Audit&#10;\" class=\"lazyload wp-image-153631\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-7.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-7-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-7-768x454.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image5-7-1536x908.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>12. Use Content Explorer to find top-performing content in your niche and high-quality link prospects<\/h2>\n<\/p>\n<\/div>\n<p>Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> is a searchable database of 12 billion webpages, complete with these proprietary metrics:<\/p>\n<ul>\n<li>Domain Rating (of the parent website)<\/li>\n<li>Number of referring domains<\/li>\n<li>Organic search traffic<\/li>\n<li>Word count<\/li>\n<li>Publish date<\/li>\n<li>Updated date<\/li>\n<li>Live\/broken<\/li>\n<li>Author<\/li>\n<\/ul>\n<p>No close competitors for the tool exist, and there are more use cases than I have time to cover in this article. So let me share two of my favorite ways to use\u00a0it.<\/p>\n<h3>A. Find low-competition topics with high traffic potential<\/h3>\n<p>Want to get content ideas that are easy to rank\u00a0for?<\/p>\n<p>Search for a broad topic like \u201cbackpacking\u201d in <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> and apply these two filters:<\/p>\n<ul>\n<li>Referring domains &lt;\u00a05<\/li>\n<li>Page traffic &gt; 1,000<\/li>\n<\/ul>\n<p>In return, you\u2019ll get a list of relevant pages that get lots of organic traffic and are easy to rank\u00a0for.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1235\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3.jpg\" alt=\"Page over time report with filters applied, via Ahrefs' Content Explorer\" class=\"wp-image-153633\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3-680x420.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3-768x474.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3-1536x949.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1235\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3.jpg\" alt=\"Page over time report with filters applied, via Ahrefs' Content Explorer\" class=\"lazyload wp-image-153633\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3-680x420.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3-768x474.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image20-3-1536x949.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>From here, you can dig further into the keywords responsible for the organic traffic.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1093\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19.png\" alt=\"List of organic keywords\" class=\"wp-image-153634\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-680x372.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-768x420.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-1536x840.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1093\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19.png\" alt=\"List of organic keywords\" class=\"lazyload wp-image-153634\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-680x372.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-768x420.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image19-1536x840.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<h3>B. Finding broken link building opportunities<\/h3>\n<p>Search for pages with a relevant word or phrase in their title, filter for<strong> Only broken pages,<\/strong> then filter for results with at least 50\u2013100 referring domains.<\/p>\n<p>Here\u2019s a dead recipe nutrition calculator with 490 referring domains.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"883\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-4.png\" alt=\"Pages over time report, via Ahrefs' Content Explorer\" class=\"wp-image-153636\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-4-680x300.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-4-768x339.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-4-1536x678.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"883\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-4.png\" alt=\"Pages over time report, via Ahrefs' Content Explorer\" class=\"lazyload wp-image-153636\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-4-680x300.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-4-768x339.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-4-1536x678.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>If we have a site in this niche, we can create a similar piece of content on our site, then ask everyone linking to the dead page to link to us instead.<\/p>\n<h2>That\u2019s obviously not everything\u2026<\/h2>\n<p>Ahrefs has many more unique features and data points.<\/p>\n<p>Perhaps I should write a follow-up article and showcase more of the unique things that only Ahrefs can do. What do you\u00a0think?<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/unique-features-ahrefs\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What makes Ahrefs better than the competition? It\u2019s a fair question but a tough one to answer because there are just so many things to compare. So instead of filling out one of those classic \u201cus\u201d vs. \u201cthem\u201d comparison tables, we decided to go a different route and showcase some of Ahrefs\u2019 unique features and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2071"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2072"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}