{"id":2075,"date":"2023-02-23T05:13:07","date_gmt":"2023-02-23T05:13:07","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/google-doesnt-care-about-ai-content-heres-why\/"},"modified":"2023-02-23T05:13:07","modified_gmt":"2023-02-23T05:13:07","slug":"google-doesnt-care-about-ai-content-heres-why","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/google-doesnt-care-about-ai-content-heres-why\/","title":{"rendered":"Google Doesn&#8217;t Care About AI Content. Here\u2019s Why."},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total\u00a0sense.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Reason 1. Google can deal with an influx of bad content\u2014if it has\u00a0to<\/h2>\n<\/p>\n<\/div>\n<p>If you\u2019ve ever been asked what you think of someone\u2019s website, you\u2019ll know just how low most people\u2019s bar is when it comes to content quality. They order a few dozen articles from Fiverr and expect you (and Google) to be impressed.\u00a0<\/p>\n<p>The impact of AI will lower the cost of this type of content. Folks no longer need to pay $5 a pop for cheap, low-quality content because they can write it for free with AI content tools.<\/p>\n<p>Here\u2019s an example of the type of content I\u2019m talking about:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1890\" height=\"1388\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-12.png\" alt=\"Example of low-quality content\" class=\"wp-image-153846\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-12.png 1890w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-12-579x425.png 579w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-12-768x564.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-12-1536x1128.png 1536w\" sizes=\"(max-width: 1890px) 100vw, 1890px\"\/><\/noscript><img decoding=\"async\" width=\"1890\" height=\"1388\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-12.png\" alt=\"Example of low-quality content\" class=\"lazyload wp-image-153846\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-12.png 1890w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-12-579x425.png 579w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-12-768x564.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image7-12-1536x1128.png 1536w\" data-sizes=\"(max-width: 1890px) 100vw, 1890px\"\/><\/figure>\n<p>It\u2019s readable and well constructed, but the content itself is just fluff. You can tell immediately that it\u2019s words for the sake of words and that the author has never touched this product. They certainly don\u2019t have any unique insights or genuine opinions about\u00a0it.<\/p>\n<p>Given that you can create \u201csimilar quality\u201d content with AI tools, you may assume there\u2019ll be a sudden and massive influx of low-quality content for Google to deal\u00a0with.<\/p>\n<p>Here are my two cents on\u00a0this:<\/p>\n<ol>\n<li><strong>I don\u2019t think it\u2019ll be as bad as many people think <\/strong>\u2013 Your mom isn\u2019t going to suddenly start a content site just because AI tools can now do the heavy lifting. It\u2019ll mostly be folks already in the industry using AI tools. So while there will definitely be more content being created, I don\u2019t think it\u2019ll be a crazy amount more.<\/li>\n<li><strong>Even if I\u2019m wrong, Google\u2019s systems will deal with it <\/strong>\u2013<strong> <\/strong>If your site is full of low-quality content, AI or not, Google will just lower your <a href=\"https:\/\/ahrefs.com\/blog\/crawl-budget\/\">crawl budget<\/a> to save resources. Remember, ChatGPT isn\u2019t the first AI tool. People have been creating content with other tools like GPT2 for years, and Google has coped just fine so\u00a0far.\u00a0<\/li>\n<\/ol>\n<p>Long story short, the search engine\u2019s flood defense systems are robust enough to deal with the increased junk that AI throws their\u00a0way.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Reason 2. Google already knows how to surface good content and bury the bad\u2014however it was created<\/h2>\n<\/p>\n<\/div>\n<p>Google has many search algorithms working behind the scenes to rank the best results for its users. Are they perfect? No. But I think we can all agree they do a good job on the\u00a0whole.\u00a0<\/p>\n<p>For example, there are 717 million results for \u201clump on neck\u201d\u2014yet none of the top ones are from your average Joe. They\u2019re all written by doctors and published on the sites of respected health brands. In other words, they have E-E-A-T.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1644\" height=\"844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-8.png\" alt=\"Top-ranking result for &quot;lump on neck&quot;\" class=\"wp-image-153848\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-8.png 1644w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-8-680x349.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-8-768x394.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-8-1536x789.png 1536w\" sizes=\"(max-width: 1644px) 100vw, 1644px\"\/><\/noscript><img decoding=\"async\" width=\"1644\" height=\"844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-8.png\" alt=\"Top-ranking result for &quot;lump on neck&quot;\" class=\"lazyload wp-image-153848\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-8.png 1644w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-8-680x349.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-8-768x394.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image8-8-1536x789.png 1536w\" data-sizes=\"(max-width: 1644px) 100vw, 1644px\"\/><\/figure>\n<p>Of course, E-E-A-T isn\u2019t a direct ranking factor, so let\u2019s look at a couple of <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">known direct ranking factors<\/a> and discuss a couple of reasons why, on the whole, AI content won\u2019t flummox them.<\/p>\n<h3>Backlinks<\/h3>\n<p>People link to content for all kinds of reasons, but I think these are the two most common:<\/p>\n<ol>\n<li>They already know and trust the author or\u00a0brand.<\/li>\n<li>The content is the source of a unique idea or statistic.<\/li>\n<\/ol>\n<p>Given that it takes years to earn trust in an industry (even if you only publish high-quality content), it\u2019s not going to happen if you only publish low-end AI content.<\/p>\n<p>As for content that says something unique, take a look at these \u201cunique\u201d link building tactics ChatGPT came up\u00a0with:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1141\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-6.png\" alt=\"ChatGPT's &quot;unique&quot; link building tactics\" class=\"wp-image-153849\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-6-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-6-768x438.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-6-1536x877.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1141\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-6.png\" alt=\"ChatGPT's &quot;unique&quot; link building tactics\" class=\"lazyload wp-image-153849\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-6-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-6-768x438.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image11-6-1536x877.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>If you thought you heard about these 20 years ago, you\u2019d be right. They\u2019re not unique ideas at all. You\u2019re going to have to come up with these on your\u00a0own.<\/p>\n<h3>Helpful content system<\/h3>\n<p>Google\u2019s helpful content system aims to boost the performance of content that gives visitors a satisfying experience while demoting content that doesn\u2019t.<\/p>\n<p>Here\u2019s <a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\">how Google says it works<\/a> in a nutshell:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>The system generates a site-wide signal that we consider among many other signals for ranking web pages. Our systems automatically identify content that seems to have little value, low-added value or is otherwise not particularly helpful to those doing searches.<\/p>\n<\/blockquote>\n<p>Given that AI tools are trained on existing content, it\u2019s basically impossible for them to \u201cadd value.\u201d They can only summarize and rework ideas that are already out there (or that you give\u00a0them).<\/p>\n<p>Google also states that this is a sitewide signal. This means it should still negatively impact those who think, \u201cMeh. I\u2019ll just publish a load of AI content, see what sticks, then improve it.\u201d\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>Reason 3. Google knows that AI can help people create better content<\/h2>\n<\/p>\n<\/div>\n<p>Google couldn\u2019t be any clearer about this. Its documentation includes an entire section about how automation can help create helpful content.\u00a0<\/p>\n<p>Here\u2019s an excerpt:\u00a0<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Not all use of automation, including AI generation, is spam. [\u2026] AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the\u00a0web.<\/p>\n<\/blockquote>\n<p>If you\u2019re wondering how, let me share three examples.<\/p>\n<h3>AI can make your content interactive<\/h3>\n<p>Let\u2019s say you wanted to rank in the U.K. for \u201cUK tax brackets.\u201d If we look at the top results, they\u2019re all about the same. They list tax brackets and explain how to determine which one you\u2019re in.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1386\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-6.png\" alt=\"Example of a top result for &quot;UK tax brackets&quot;\" class=\"wp-image-153850\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-6-613x425.png 613w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-6-768x532.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-6-1536x1065.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1386\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-6.png\" alt=\"Example of a top result for &quot;UK tax brackets&quot;\" class=\"lazyload wp-image-153850\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-6-613x425.png 613w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-6-768x532.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image10-6-1536x1065.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>This is useful information, but you\u2019ll struggle to calculate your personal tax liability in your head. You need a calculator, and it would probably be helpful if it was embedded right there in the\u00a0post.<\/p>\n<p>Before AI, unless you knew how to code, you\u2019d have to hire a developer to do this for you. But now, with ChatGPT (and presumably other upcoming AI tools, like <a href=\"https:\/\/blog.google\/technology\/ai\/bard-google-ai-search-updates\/\">Google\u2019s Bard<\/a>), all you have to do is\u00a0ask:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1416\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-6.png\" alt=\"Asking ChatGPT to code an income tax calculator\" class=\"wp-image-153851\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-6-600x425.png 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-6-768x544.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-6-1536x1088.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1416\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-6.png\" alt=\"Asking ChatGPT to code an income tax calculator\" class=\"lazyload wp-image-153851\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-6-600x425.png 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-6-768x544.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image2-6-1536x1088.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Here\u2019s the output:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"804\" height=\"447\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1.gif\" alt=\"The results of the ChatGPT prompt\" class=\"wp-image-153852\"\/><\/noscript><img decoding=\"async\" width=\"804\" height=\"447\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image1.gif\" alt=\"The results of the ChatGPT prompt\" class=\"lazyload wp-image-153852\"\/><\/figure>\n<p>Using the free <a href=\"https:\/\/wordpress.org\/plugins\/code-snippets\/\">Code Snippets plugin for WordPress<\/a>, I managed to embed this interactive calculator in a post without any coding knowledge whatsoever. You can view a live working demo <a href=\"https:\/\/joshuahardwick.co.uk\/tax-rates-2022-23\/\">here<\/a>.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> The calculator doesn\u2019t account for the tapered annual allowance that (currently) applies to income over \u00a3240K in the U.K. But you could probably get ChatGPT to add this with a few extra prompts.<\/p><\/div>\n<h3>AI can proofread stuff<\/h3>\n<p>Last year, we <a href=\"https:\/\/www.youtube.com\/watch?v=LCmcW2kpLjg\">tested<\/a> the quality of freelance writers based on their rates. The cheapest charged just $0.02 per\u00a0word.<\/p>\n<p>If we take a part of their content and ask ChatGPT to proofread it, it makes minor improvements for clarity:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"757\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-10.png\" alt=\"ChatGPT proofreading content\" class=\"wp-image-153853\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-10.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-10-680x258.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-10-768x291.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-10-1536x582.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"757\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-10.png\" alt=\"ChatGPT proofreading content\" class=\"lazyload wp-image-153853\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-10.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-10-680x258.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-10-768x291.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image6-10-1536x582.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>I\u2019ve found this super helpful for improving spelling and grammatical issues in my drafts. Here it is correcting all of my typos and even capitalizing acronyms without me having to lift a finger:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1462\" height=\"598\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-10.png\" alt=\"ChatGPT proofreading content\" class=\"wp-image-153854\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-10.png 1462w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-10-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-10-768x314.png 768w\" sizes=\"(max-width: 1462px) 100vw, 1462px\"\/><\/noscript><img decoding=\"async\" width=\"1462\" height=\"598\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-10.png\" alt=\"ChatGPT proofreading content\" class=\"lazyload wp-image-153854\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-10.png 1462w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-10-680x278.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image9-10-768x314.png 768w\" data-sizes=\"(max-width: 1462px) 100vw, 1462px\"\/><\/figure>\n<h3>AI can explain things better (and faster) than\u00a0you<\/h3>\n<p>Here\u2019s what happened when I asked ChatGPT to explain and name a budgeting hack:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-14.png\" alt=\"ChatGPT explaining concepts succinctly\" class=\"wp-image-153856\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-14.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-14-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-14-768x425.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-14-1536x851.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"886\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-14.png\" alt=\"ChatGPT explaining concepts succinctly\" class=\"lazyload wp-image-153856\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-14.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-14-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-14-768x425.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image4-14-1536x851.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>I don\u2019t know about you, but I think it explained my admittedly lame (and somewhat unrealistic in this economic climate) \u201chack\u201d pretty well. Sure, the name isn\u2019t that great, but we can always ask ChatGPT for some other\u00a0ideas:\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-7.png\" alt=\"ChatGPT's alternative names for my budgeting hack\" class=\"wp-image-153857\" width=\"842\" height=\"506\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-7.png 842w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-7-680x409.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-7-768x462.png 768w\" sizes=\"(max-width: 842px) 100vw, 842px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-7.png\" alt=\"ChatGPT's alternative names for my budgeting hack\" class=\"lazyload wp-image-153857\" width=\"842\" height=\"506\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-7.png 842w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-7-680x409.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image3-7-768x462.png 768w\" data-sizes=\"(max-width: 842px) 100vw, 842px\"\/><\/figure>\n<p><span class=\"dquo\">\u201c<\/span>Round Up Retreat\u201d seems pretty catchy to\u00a0me.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p>\u00a0<\/p>\n<h2>Does this mean you won\u2019t see bad AI content ranking?<\/h2>\n<\/p>\n<\/div>\n<p>No. Bad AI content will rank for some keywords, just as low-quality content written by humans does. Here are two reasons why.<\/p>\n<h3>Google isn\u2019t perfect<\/h3>\n<p>I\u2019m sure some of you rolled your eyes when I mentioned backlinks and \u201chelpful content.\u201d After all, <a href=\"https:\/\/ahrefs.com\/blog\/buy-backlinks\/\">you can always buy backlinks<\/a> (although we don\u2019t recommend it), and there are plenty of sites with unhelpful content still thriving.<\/p>\n<p>This is, in part, because Google\u2019s algorithms aren\u2019t perfect.<\/p>\n<p>You can think of Google Search as one of those toys with holes that only let through specific shapes. They work, but if you spend some time twisting and turning the shapes (or grab a hammer), you can often force the wrong ones through.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1268\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/ai-content.png\" alt=\"Unhelpful content still ranks if you try hard enough\" class=\"wp-image-153893\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/ai-content.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/ai-content-536x425.png 536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/ai-content-768x609.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/ai-content-1536x1217.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1268\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/ai-content.png\" alt=\"Unhelpful content still ranks if you try hard enough\" class=\"lazyload wp-image-153893\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/ai-content.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/ai-content-536x425.png 536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/ai-content-768x609.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/ai-content-1536x1217.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>Just like these toys, Google\u2019s algorithms aren\u2019t going to catch all low-quality content\u2014AI or\u00a0not.<\/p>\n<h3>Google can only rank good content if it exists<\/h3>\n<p>Google\u2019s algorithms are designed to surface the best results, but you\u2019d be forgiven for thinking otherwise based on some\u00a0SERPs.\u00a0<\/p>\n<p>For example, here\u2019s the top result for \u201cbest headphones for big\u00a0heads\u201d:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-7.jpg\" alt=\"Example of a low-quality search result\" class=\"wp-image-153858\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-7.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-7-544x425.jpg 544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-7-768x600.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-7-1536x1200.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-7.jpg\" alt=\"Example of a low-quality search result\" class=\"lazyload wp-image-153858\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-7.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-7-544x425.jpg 544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-7-768x600.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image13-7-1536x1200.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>You can see that it\u2019s bog-standard affiliate content. Lots of words, no unique insights, and stock images. In other words, the level of quality that AI tools could easily write.\u00a0<\/p>\n<p>So how can this possibly be the best result for the\u00a0topic?<\/p>\n<p>I think the answer is simple. The topic just isn\u2019t lucrative enough to incentivize meaningful competition.\u00a0<\/p>\n<p>For example, the top-ranking page only gets an estimated 430 monthly search visits:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1802\" height=\"746\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-11.png\" alt=\"Estimated monthly traffic to the top-ranking page for &quot;best headphones for big heads&quot;\" class=\"wp-image-153859\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-11.png 1802w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-11-680x282.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-11-768x318.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-11-1536x636.png 1536w\" sizes=\"(max-width: 1802px) 100vw, 1802px\"\/><\/noscript><img decoding=\"async\" width=\"1802\" height=\"746\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-11.png\" alt=\"Estimated monthly traffic to the top-ranking page for &quot;best headphones for big heads&quot;\" class=\"lazyload wp-image-153859\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-11.png 1802w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-11-680x282.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-11-768x318.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/02\/image12-11-1536x636.png 1536w\" data-sizes=\"(max-width: 1802px) 100vw, 1802px\"\/><\/figure>\n<p>Let\u2019s be (very) generous and assume that:<\/p>\n<ul>\n<li>Each recommended pair of headphones costs $200 on average.<\/li>\n<li>10% of visits lead to purchases.<\/li>\n<li>The site gets 3% commissions from Amazon.<\/li>\n<\/ul>\n<p>Do the math: $200 * 43 (10% of 430 visits) * 3% = $258\/month.<\/p>\n<p>This isn\u2019t bad, but I still doubt anyone would be willing to buy and test dozens of $200 headphones to create exceptional content for this keyword. This creates a void of truly useful results for Google to choose from and a low bar for the \u201cbest\u201d result.<\/p>\n<p>In fact, ChatGPT could probably create content as good as the current top result.\u00a0<\/p>\n<h2>Final thoughts<\/h2>\n<p><a href=\"https:\/\/twitter.com\/marie_haynes?lang=en\">Marie Haynes<\/a> summarizes Google\u2019s stance on AI content well in this\u00a0tweet:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Essentially comes down to this:<\/p>\n<p>Use whatever you want to create your content. Just be sure you create helpful content that exhibits E-E-A-T.<\/p>\n<p>\u2014 Dr. Marie Haynes\ud83d\udc3c (@Marie_Haynes) <a href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1623378735297663016?ref_src=twsrc%5Etfw\">February 8,\u00a02023<\/a><\/p><\/blockquote><\/div>\n<\/figure>\n<p>Google\u2019s taking this stance because it knows AI tools are like power tools. If you\u2019re a carpenter, they\u2019ll help you get the shelves up faster and with a better finish. If not, they\u2019ll just help you botch the job faster\u2014and take one of your fingers in the process.\u00a0<\/p>\n<p>But while some SEOs will lose a metaphorical finger (or two) by jumping knee-deep into AI content, others will make it work. Google\u2019s algorithms are good, not perfect. So expect to see a few articles on shoddy AI content sites ranking like crazy and making bank.\u00a0<\/p>\n<p>Inevitably, though, these sites will tank. Not because they published AI content, but because they published low-quality content that never deserved to rank anyway.<\/p>\n<p>Got questions? Disagree with me? Ping me <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=en\">on Twitter<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/google-ai-content-guidelines\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total\u00a0sense. Reason 1. Google can deal with an influx of bad content\u2014if it has\u00a0to If you\u2019ve ever been asked what you think of someone\u2019s website, you\u2019ll know just how low most people\u2019s bar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2075"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2076"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}