{"id":2103,"date":"2023-03-15T06:44:06","date_gmt":"2023-03-15T06:44:06","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/seo-for-multiple-locations-beginners-guide\/"},"modified":"2023-03-15T06:44:06","modified_gmt":"2023-03-15T06:44:06","slug":"seo-for-multiple-locations-beginners-guide","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/seo-for-multiple-locations-beginners-guide\/","title":{"rendered":"SEO for Multiple Locations (Beginner&#8217;s Guide)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>To attract customers from certain geographic locations with organic search, you\u2019ll need to start implementing SEO for multiple locations. But how <em>exactly<\/em> can you do\u00a0this?<\/p>\n<p>Let\u2019s get started.<\/p>\n<p>Multiple location SEO (MLS) is the process of optimizing your business\u2019s organic search presence for multiple geographic locations. It may sound complicated, but it\u2019s similar to regular SEO, with a few additions.<\/p>\n<p>MLS is particularly important for businesses like restaurants, service-based businesses, or retail chains that have multiple stores with their own established presence.\u00a0<\/p>\n<p>The benefits are that it enables your business to reach a larger audience\u2014both in the online world and the offline world.\u00a0<\/p>\n<p>So how do you get started?\u00a0<\/p>\n<p>In Google, there are two primary ways to appear for geographic-based searches, either as part of the regular organic results or the map pack (also known as the local\u00a0pack).<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1489\" height=\"1600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2.png\" alt=\"Infographic of map pack and regular organic results on Google SERP\" class=\"wp-image-154841\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2.png 1489w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2-396x425.png 396w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2-768x825.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2-1429x1536.png 1429w\" sizes=\"(max-width: 1489px) 100vw, 1489px\"\/><\/noscript><img decoding=\"async\" width=\"1489\" height=\"1600\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2.png\" alt=\"Infographic of map pack and regular organic results on Google SERP\" class=\"lazyload wp-image-154841\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2.png 1489w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2-396x425.png 396w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2-768x825.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image19-2-1429x1536.png 1429w\" data-sizes=\"(max-width: 1489px) 100vw, 1489px\"\/><\/figure>\n<p>Let\u2019s take a look at how to optimize for these for multiple locations.<\/p>\n<h3>How to appear in the localized organic results<\/h3>\n<p>The first thing I look at is the website\u2019s structure.\u00a0<\/p>\n<p>If you have multiple physical locations, it\u2019s a good idea to set up location-specific landing pages. But only if there is search demand for these pages and only if you have a physical location in those places.<\/p>\n<p>But how can you work out what the search demand is? Simple\u2014you can use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/p>\n<p>Let\u2019s say you own a dog walking business in the U.S. and you want to optimize it for the physical locations in New York City and Chicago. How do you do\u00a0it?<\/p>\n<p>If we open <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, plug in \u201cdog walking services,\u201d and head to the <strong>Matching terms<\/strong> report, we can see Chicago is a key location without even looking at the keyword list.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1364\" height=\"1330\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-6.png\" alt=\"Matching terms report for &quot;dog walking services,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-154843\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-6.png 1364w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-6-436x425.png 436w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-6-768x749.png 768w\" sizes=\"(max-width: 1364px) 100vw, 1364px\"\/><\/noscript><img decoding=\"async\" width=\"1364\" height=\"1330\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-6.png\" alt=\"Matching terms report for &quot;dog walking services,&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-154843\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-6.png 1364w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-6-436x425.png 436w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image13-6-768x749.png 768w\" data-sizes=\"(max-width: 1364px) 100vw, 1364px\"\/><\/figure>\n<p>Let\u2019s dive into the keywords a bit more and look at all the popular locations for dog walking services.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1172\" height=\"1328\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-3.jpg\" alt=\"List of dog walking locations with highlights, via Ahrefs' Keywords Explorer\" class=\"wp-image-154845\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-3.jpg 1172w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-3-375x425.jpg 375w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-3-768x870.jpg 768w\" sizes=\"(max-width: 1172px) 100vw, 1172px\"\/><\/noscript><img decoding=\"async\" width=\"1172\" height=\"1328\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-3.jpg\" alt=\"List of dog walking locations with highlights, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-154845\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-3.jpg 1172w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-3-375x425.jpg 375w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image14-3-768x870.jpg 768w\" data-sizes=\"(max-width: 1172px) 100vw, 1172px\"\/><\/figure>\n<p>From the above list, we can see that these are the most searched for areas for dog walking services:<\/p>\n<ul>\n<li>Chicago<\/li>\n<li>Reston<\/li>\n<li>NYC<\/li>\n<li>Boston<\/li>\n<li>Minneapolis\u00a0<\/li>\n<\/ul>\n<p>Using this newly acquired knowledge, we can set up landing pages for our Chicago and NYC stores as a priority, knowing that there is search demand for these particular locations.<\/p>\n<p>When setting up your new landing pages, it\u2019s a good idea to start with the\u00a0URLs.\u00a0<\/p>\n<p>They should look something like\u00a0this:\u00a0<\/p>\n<ul>\n<li><code>yourwebsite.com<strong>\/<\/strong>dog-walking-services<strong>\/chicago\/<\/strong><\/code><\/li>\n<li><code>yourwebsite.com<strong>\/<\/strong>dog-walking-services<strong>\/nyc\/<\/strong><\/code><\/li>\n<\/ul>\n<div class=\"recommendation\">\n<p>Tip<\/p>\n<div class=\"recommendation-content\">\n<p>If you see a location appear in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> in short form, e.g., \u201cNYC\u201d instead of \u201cNew York City,\u201d it\u2019s usually best to go with the most searched for version.<\/p>\n<\/div>\n<\/div>\n<p>Once we have set up these pages, we can populate them with all the important information about that particular location.\u00a0<\/p>\n<p>The important details to include are what\u2019s known as your \u201cNAP\u201d\u2014the name, address, and phone number of that business\u2019s location.<\/p>\n<p>Once you have added this, you can build out the location landing page(s) with further details of the business. This will help build trust with your customers.<\/p>\n<p>It\u2019s a good idea to put yourself in the shoes of your customers when doing this and think about what information they would be interested in.<\/p>\n<p>If we take a look at one of the landing pages in the SERPs for \u201creston va dog walking,\u201d we can see that it\u2019s reasonably well optimized.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1443\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-8.png\" alt=\"Reston VA Dog Walking landing page, via Paw Pals&#10;\" class=\"wp-image-154847\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-8-589x425.png 589w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-8-768x554.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-8-1536x1109.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1443\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-8.png\" alt=\"Reston VA Dog Walking landing page, via Paw Pals&#10;\" class=\"lazyload wp-image-154847\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-8-589x425.png 589w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-8-768x554.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image6-8-1536x1109.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>It includes helpful information for customers, such\u00a0as:\u00a0<\/p>\n<ul>\n<li>The opening hours.<\/li>\n<li>Certifications and awards it has won and associations it is part\u00a0of.<\/li>\n<li>Holiday schedule and pricing details.<\/li>\n<li>Google rating widget.<\/li>\n<li><span class=\"dquo\">\u201c<\/span>Other areas served\u201d list.<\/li>\n<li>Contact form.\u00a0<\/li>\n<li>Google map\u00a0embed.<\/li>\n<\/ul>\n<p>The NAP details are at the bottom of the page, with a contact form and phone number in the top right-hand corner.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"599\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-6.png\" alt=\"NAP and opening hours example, via Paw Pals&#10;\" class=\"wp-image-154849\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-6-680x204.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-6-768x230.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-6-1536x460.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"599\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-6.png\" alt=\"NAP and opening hours example, via Paw Pals&#10;\" class=\"lazyload wp-image-154849\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-6.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-6-680x204.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-6-768x230.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image17-6-1536x460.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Although these elements are for a dog walking site, you can see that these simple elements are reproducible for many businesses.\u00a0<\/p>\n<p>The only extra information I would have added to this landing page is more detail about the staff providing the services.<\/p>\n<p>With a quick check of this page using the <a href=\"https:\/\/search.google.com\/test\/rich-results\">Rich Results Test<\/a>, I can see that it doesn\u2019t have any location schema markup.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">Schema<\/a> is a further addition that you can make to your multiple-location landing pages.\u00a0<\/p>\n<p>Without going into too much technical detail, I recommend checking out <a href=\"https:\/\/postelniak.com\/blog\/local-business-schema-for-multiple-locations\/\">this guide<\/a> that shows you how to optimize for multiple locations using schema.<\/p>\n<p>Once you are done, it should look something like <a href=\"https:\/\/search.google.com\/test\/rich-results\/result\/r%2Flocal-business?id=TMdxpe6FQiKRKxb8PXU4IQ&amp;hl=en\">this<\/a> in the Rich Results Test:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1942\" height=\"1202\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-3.png\" alt=\"Multiple locations schema example, via Google Rich Results Test\" class=\"wp-image-154851\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-3.png 1942w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-3-680x421.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-3-768x475.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-3-1536x951.png 1536w\" sizes=\"(max-width: 1942px) 100vw, 1942px\"\/><\/noscript><img decoding=\"async\" width=\"1942\" height=\"1202\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-3.png\" alt=\"Multiple locations schema example, via Google Rich Results Test\" class=\"lazyload wp-image-154851\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-3.png 1942w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-3-680x421.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-3-768x475.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image11-3-1536x951.png 1536w\" data-sizes=\"(max-width: 1942px) 100vw, 1942px\"\/><\/figure>\n<h3>How to appear in the local\u00a0pack<\/h3>\n<p>Once you have set up your location-based landing page(s), it\u2019s time to consider the other elements of your online presence, such as how to appear in the local pack results.<\/p>\n<p>For location-based searches, Google typically shows the <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/local-pack\">local pack<\/a> at the top of the page ahead of the organic results.<\/p>\n<p>If we search for the phrase \u201cbrewdog manchester\u201d\u2014(a popular craft beer brand + a city in the U.K.), we can see the local pack above the organic results.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1309\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-4.jpg\" alt=\"Local pack example, via Google.com\" class=\"wp-image-154853\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-4.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-4-649x425.jpg 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-4-768x503.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-4-1536x1006.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1309\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-4.jpg\" alt=\"Local pack example, via Google.com\" class=\"lazyload wp-image-154853\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-4.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-4-649x425.jpg 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-4-768x503.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image10-4-1536x1006.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>If we search for the same keyword phrase on Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, the <strong>SERP overview<\/strong> shows us the details of the local pack and breaks out the same results in an easier-to-scan format.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"420\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-7.jpg\" alt=\"Local pack highlight in SERP overview, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-154855\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-7.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-7-680x143.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-7-768x161.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-7-1536x323.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"420\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-7.jpg\" alt=\"Local pack highlight in SERP overview, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-154855\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-7.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-7-680x143.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-7-768x161.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image9-7-1536x323.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Setting up a Google Business Profile is the key to appearing in the local pack results.\u00a0<\/p>\n<p>To do this, head over <a href=\"https:\/\/www.google.com\/business\/\">here<\/a> to get started.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1442\" height=\"1070\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-7.jpg\" alt=\"Google Business start page, via Google Business Profile&#10;\" class=\"wp-image-154857\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-7.jpg 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-7-573x425.jpg 573w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-7-768x570.jpg 768w\" sizes=\"(max-width: 1442px) 100vw, 1442px\"\/><\/noscript><img decoding=\"async\" width=\"1442\" height=\"1070\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-7.jpg\" alt=\"Google Business start page, via Google Business Profile&#10;\" class=\"lazyload wp-image-154857\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-7.jpg 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-7-573x425.jpg 573w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image3-7-768x570.jpg 768w\" data-sizes=\"(max-width: 1442px) 100vw, 1442px\"\/><\/figure>\n<p>Once you have set up your main location and it\u2019s verified, you\u2019ll need to set up your other locations.<\/p>\n<p>To do this, click on <strong>Add business<\/strong> in your Google Business Profile:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1044\" height=\"1012\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-2.png\" alt=\"Google Business Profile; adding multiple locations example, via Google Business Profile&#10;\" class=\"wp-image-154859\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-2.png 1044w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-2-438x425.png 438w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-2-768x744.png 768w\" sizes=\"(max-width: 1044px) 100vw, 1044px\"\/><\/noscript><img decoding=\"async\" width=\"1044\" height=\"1012\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-2.png\" alt=\"Google Business Profile; adding multiple locations example, via Google Business Profile&#10;\" class=\"lazyload wp-image-154859\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-2.png 1044w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-2-438x425.png 438w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image16-2-768x744.png 768w\" data-sizes=\"(max-width: 1044px) 100vw, 1044px\"\/><\/figure>\n<p>Then click on <strong>Add single business.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1612\" height=\"984\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-7.png\" alt=\"Adding a single business, via Google Business Profile&#10;\" class=\"wp-image-154861\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-7.png 1612w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-7-680x415.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-7-768x469.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-7-1536x938.png 1536w\" sizes=\"(max-width: 1612px) 100vw, 1612px\"\/><\/noscript><img decoding=\"async\" width=\"1612\" height=\"984\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-7.png\" alt=\"Adding a single business, via Google Business Profile&#10;\" class=\"lazyload wp-image-154861\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-7.png 1612w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-7-680x415.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-7-768x469.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image8-7-1536x938.png 1536w\" data-sizes=\"(max-width: 1612px) 100vw, 1612px\"\/><\/figure>\n<p>When you have filled out all of the relevant information for your different locations, you will have created your Google Business Profile. The business locations should start to show in the local pack once Google has verified your profile and the other locations.<\/p>\n<p>If you have more than 10 locations to add, you can bulk import them by clicking on the <strong>Import businesses<\/strong> button instead.<\/p>\n<p>You\u2019ll then be prompted to download a template. Once you have downloaded and filled in the information, it will look something like\u00a0this:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1054\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-4.png\" alt=\"Sample data CSV bulk upload&#10;\" class=\"wp-image-154863\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-4-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-4-768x405.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-4-1536x810.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1054\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-4.png\" alt=\"Sample data CSV bulk upload&#10;\" class=\"lazyload wp-image-154863\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-4-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-4-768x405.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image18-4-1536x810.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>After you\u2019ve filled everything out, it\u2019s just a question of uploading the file by selecting <strong>Select file <\/strong>and then <a href=\"https:\/\/support.google.com\/business\/answer\/4490296?hl=en-GB#step2\">requesting bulk verification<\/a>.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-6.png\" alt=\"&quot;Select file&quot; option, via Google Business Profile&#10;\" class=\"wp-image-154865\" width=\"573\" height=\"614\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-6.png 956w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-6-397x425.png 397w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-6-768x823.png 768w\" sizes=\"(max-width: 573px) 100vw, 573px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-6.png\" alt=\"&quot;Select file&quot; option, via Google Business Profile&#10;\" class=\"lazyload wp-image-154865\" width=\"573\" height=\"614\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-6.png 956w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-6-397x425.png 397w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image5-6-768x823.png 768w\" data-sizes=\"(max-width: 573px) 100vw, 573px\"\/><\/figure>\n<p>Once you have completed these steps, you can manage your multiple businesses through your Google Business Profile.<\/p>\n<p>The optimization doesn\u2019t stop once the above is done\u2014in fact, you have only just started.<\/p>\n<p>It\u2019s an ongoing process of maintaining and optimizing your profile similarly to how you would optimize your website.<\/p>\n<p>If you have fewer than 10 locations and didn\u2019t do the bulk upload, you\u2019ll first need to double-check that you have filled out all of the Google Business Profile information for your locations.<\/p>\n<p>This means you should have checked the following:<\/p>\n<p>The more information you give Google, the better your chances of ranking higher in the local\u00a0pack.<\/p>\n<p>If you haven\u2019t already, you will need to add high-quality photos of your business. You can do this by logging into Google Business Profile and then returning to the search results.\u00a0<\/p>\n<p>At the top of the SERP, Google will show a mini dashboard where you can update and manage your business profile. To update your photos, click on <strong>Add photo.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1336\" height=\"604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-7.jpg\" alt=\"SERP dashboard for Google Business Profile\" class=\"wp-image-154867\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-7.jpg 1336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-7-680x307.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-7-768x347.jpg 768w\" sizes=\"(max-width: 1336px) 100vw, 1336px\"\/><\/noscript><img decoding=\"async\" width=\"1336\" height=\"604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-7.jpg\" alt=\"SERP dashboard for Google Business Profile\" class=\"lazyload wp-image-154867\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-7.jpg 1336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-7-680x307.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image2-7-768x347.jpg 768w\" data-sizes=\"(max-width: 1336px) 100vw, 1336px\"\/><\/figure>\n<p>You can add three types of photos: <a href=\"https:\/\/support.google.com\/business\/answer\/6103862?hl=en\">Logos, Cover Photos, or Business Photos<\/a>. These are the requirements for the photos:<\/p>\n<ul>\n<li><strong>Format: <\/strong>JPG or\u00a0PNG<\/li>\n<li><strong>Suggested size:<\/strong> Between 10 KB and 5\u00a0MB<\/li>\n<li><strong>Recommended resolution:<\/strong> 720 px tall, 720 px\u00a0wide<\/li>\n<li><strong>Minimum resolution:<\/strong> 250 px tall, 250 px\u00a0wide<\/li>\n<li><strong>Quality:<\/strong> Photo should be in focus, well-lit, and have no significant alterations or excessive use of filters<\/li>\n<\/ul>\n<div class=\"recommendation\">\n<p>Tip<\/p>\n<p>Include interior shots of your business. And if you are a restaurant owner, it\u2019s a good idea to include photos of your\u00a0menu.<\/p>\n<\/div>\n<p>Updating your Google Business Profile is crucial for customers around holiday dates.\u00a0<\/p>\n<p>Google is so concerned with the accuracy of its results it will occasionally phone you to confirm your business opening hours during these periods.\u00a0<\/p>\n<p>I contacted Google to confirm whether this is still part of its checks, and it confirmed that it\u00a0was.<\/p>\n<p>Now that you have successfully added your locations, you can start to measure your performance.<\/p>\n<p>You can do this by returning to the search results and clicking the <strong>Performance <\/strong>icon.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1346\" height=\"614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-5.png\" alt=\"SERP dashboard with &quot;Performance&quot; icon highlighted, via Google Business Profile&#10;\" class=\"wp-image-154869\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-5.png 1346w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-5-680x310.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-5-768x350.png 768w\" sizes=\"(max-width: 1346px) 100vw, 1346px\"\/><\/noscript><img decoding=\"async\" width=\"1346\" height=\"614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-5.png\" alt=\"SERP dashboard with &quot;Performance&quot; icon highlighted, via Google Business Profile&#10;\" class=\"lazyload wp-image-154869\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-5.png 1346w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-5-680x310.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image4-5-768x350.png 768w\" data-sizes=\"(max-width: 1346px) 100vw, 1346px\"\/><\/figure>\n<p>Once you have done this, it will take you to an overview screen.\u00a0<\/p>\n<p>You can click through the tabs to look\u00a0at:<\/p>\n<ul>\n<li>Calls<\/li>\n<li>Messages<\/li>\n<li>Bookings<\/li>\n<li>Directions<\/li>\n<li>Website clicks<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"895\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-7.png\" alt=\"Performance page and analytics, via Google Business Profile&#10;\" class=\"wp-image-154871\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-7.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-7-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-7-768x344.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-7-1536x688.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"895\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-7.png\" alt=\"Performance page and analytics, via Google Business Profile&#10;\" class=\"lazyload wp-image-154871\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-7.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-7-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-7-768x344.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image7-7-1536x688.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>From this screen, you can get an understanding of how your business is performing locally.<\/p>\n<p>If you want to monitor the performance of your local landing pages, you can do this in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n<p>Let\u2019s go back to the BrewDog example and imagine that we wanted to know the traffic performance of its top bars in the U.S.<\/p>\n<p>To do this, we can plug BrewDog\u2019s website in the <strong>Top pages<\/strong> report and then add a <strong>URL filter <\/strong>that contains \u201c\/bars\/usa\/\u201d like\u00a0so:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"976\" height=\"316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-4.png\" alt=\"URL filter for USA bars, via Ahrefs' Site Explorer&#10;\" class=\"wp-image-154873\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-4.png 976w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-4-680x220.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-4-768x249.png 768w\" sizes=\"(max-width: 976px) 100vw, 976px\"\/><\/noscript><img decoding=\"async\" width=\"976\" height=\"316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-4.png\" alt=\"URL filter for USA bars, via Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-154873\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-4.png 976w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-4-680x220.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image15-4-768x249.png 768w\" data-sizes=\"(max-width: 976px) 100vw, 976px\"\/><\/figure>\n<p>This will enable us to filter the top-performing landing pages by <strong>Traffic.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"904\" height=\"510\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-4.png\" alt=\"Top U.S. BrewDog bars by organic traffic, via Ahrefs' Site Explorer&#10;\" class=\"wp-image-154875\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-4.png 904w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-4-680x384.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-4-768x433.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\"\/><\/noscript><img decoding=\"async\" width=\"904\" height=\"510\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-4.png\" alt=\"Top U.S. BrewDog bars by organic traffic, via Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-154875\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-4.png 904w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-4-680x384.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image12-4-768x433.png 768w\" data-sizes=\"(max-width: 904px) 100vw, 904px\"\/><\/figure>\n<p>From this, we can see that Cleveland is the top location in terms of organic traffic.<\/p>\n<p>Using <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, we can look at all the key metrics for our location pages, such\u00a0as:<\/p>\n<ul>\n<li>Traffic.<\/li>\n<li>Position.<\/li>\n<li>Top keyword.<\/li>\n<li>Number of ranking keywords the page\u00a0has.<\/li>\n<li>Estimate the value of the location page\u2019s organic traffic.<\/li>\n<\/ul>\n<p>Lastly, if you want to track positions, you can use a keyword tracking tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>.\u00a0<\/p>\n<p>Here\u2019s an example of me entering a ZIP code to track in the U.S.:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1440\" height=\"1148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-5.png\" alt=\"ZIP code selector example, via Ahrefs' Rank Tracker&#10;\" class=\"wp-image-154877\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-5.png 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-5-533x425.png 533w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-5-768x612.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\"\/><\/noscript><img decoding=\"async\" width=\"1440\" height=\"1148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-5.png\" alt=\"ZIP code selector example, via Ahrefs' Rank Tracker&#10;\" class=\"lazyload wp-image-154877\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-5.png 1440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-5-533x425.png 533w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/03\/image1-5-768x612.png 768w\" data-sizes=\"(max-width: 1440px) 100vw, 1440px\"\/><\/figure>\n<p>Rank Tracker can track keyword rankings on a country, state, city, or ZIP code\u00a0basis.<\/p>\n<h2>Final thoughts<\/h2>\n<p>Having an online presence for multiple locations is essential if your business relies on customers from specific areas.<\/p>\n<p>Maintaining the profiles and landing pages can be a challenge, though. Optimizing for multiple locations takes time. But if you put in the effort now, you\u2019ll benefit from it in the long\u00a0run.<\/p>\n<p>Got more questions? Ping me <a href=\"https:\/\/twitter.com\/chris_at_b449\">on Twitter.<\/a> \ud83d\ude42<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/seo-for-multiple-locations\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To attract customers from certain geographic locations with organic search, you\u2019ll need to start implementing SEO for multiple locations. But how exactly can you do\u00a0this? Let\u2019s get started. Multiple location SEO (MLS) is the process of optimizing your business\u2019s organic search presence for multiple geographic locations. It may sound complicated, but it\u2019s similar to regular [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2103"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2104"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}