{"id":2146,"date":"2023-04-11T06:22:52","date_gmt":"2023-04-11T06:22:52","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/seo-writing-tools-do-you-really-need-them\/"},"modified":"2023-04-11T06:22:52","modified_gmt":"2023-04-11T06:22:52","slug":"seo-writing-tools-do-you-really-need-them","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/seo-writing-tools-do-you-really-need-them\/","title":{"rendered":"SEO Writing Tools (Do You Really Need Them?)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>SEO writing tools help you improve your content. Here are the top reasons why you need them and the tools I use to improve my writing.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>1. To find the best keywords to target<\/h2>\n<\/p>\n<\/div>\n<p>If your goal is to rank high on Google, writing content without targeting any keywords is risky. You can get lucky, but ranking in Google without proper targeting will be\u00a0hard.<\/p>\n<p>A better approach is to analyze keyword data using a tool like <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a> and write your content using that knowledge.\u00a0<\/p>\n<p>Below, I\u2019ll outline four ways you can use Ahrefs to help identify the best keywords to target.<\/p>\n<h3>1. To understand the keyword difficulty and competition\u00a0<\/h3>\n<p>The first method I\u2019d suggest is to add your keyword to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and look at the <strong>Keyword Difficulty<\/strong> <strong>(KD)<\/strong> of the keyword.\u00a0<\/p>\n<p>For this example, I\u2019ve used the keyword \u201ctypewriter.\u201d<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-3.png\" alt=\"KD data for &quot;typewriter,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-156905\" width=\"341\" height=\"477\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-3.png 682w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-3-304x425.png 304w\" sizes=\"(max-width: 341px) 100vw, 341px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-3.png\" alt=\"KD data for &quot;typewriter,&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-156905\" width=\"341\" height=\"477\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-3.png 682w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image3-3-304x425.png 304w\" data-sizes=\"(max-width: 341px) 100vw, 341px\"\/><\/figure>\n<p>Ahrefs estimates it\u2019s a hard keyword to rank for. We\u2019ll need backlinks from ~77 websites just to rank on the first page of Google for this keyword.<\/p>\n<p>Let\u2019s contrast this with a more specific search. Let\u2019s say we\u2019re looking for <a href=\"https:\/\/youtu.be\/rVFR7wDZT9A\">this typewriter song<\/a>; we might then enter \u201cleroy anderson typewriter.\u201d\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-1.png\" alt=\"KD data for &quot;leroy anderson typewriter,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-156906\" width=\"377\" height=\"472\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-1.png 754w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-1-339x425.png 339w\" sizes=\"(max-width: 377px) 100vw, 377px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-1.png\" alt=\"KD data for &quot;leroy anderson typewriter,&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-156906\" width=\"377\" height=\"472\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-1.png 754w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image13-1-339x425.png 339w\" data-sizes=\"(max-width: 377px) 100vw, 377px\"\/><\/figure>\n<p>Ahrefs estimates that this is a much easier keyword to rank for. We\u2019ll need backlinks from only ~two websites to rank on the first page of Google.<\/p>\n<p>The bottom line here is that not all keywords are created equal. So choose your battles (and your keywords) carefully.\u00a0<\/p>\n<h3>2. To identify low-competition keywords<\/h3>\n<p>Let\u2019s return to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, plug in a keyword phrase, and head over to the <strong>Matching terms<\/strong> report.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1530\" height=\"1044\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11.png\" alt=\"Matching terms report results for &quot;kimchi recipe,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-156907\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11-623x425.png 623w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11-768x524.png 768w\" sizes=\"(max-width: 1530px) 100vw, 1530px\"\/><\/noscript><img decoding=\"async\" width=\"1530\" height=\"1044\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11.png\" alt=\"Matching terms report results for &quot;kimchi recipe,&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-156907\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11.png 1530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11-623x425.png 623w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image11-768x524.png 768w\" data-sizes=\"(max-width: 1530px) 100vw, 1530px\"\/><\/figure>\n<p>In this example, for the keyword \u201ckimchi recipe,\u201d we can\u2019t see many low-competition keywords.\u00a0<\/p>\n<p>To get the lowest competition keywords, we\u2019ll need to add a filter and set the KD<strong> <\/strong>to 20.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1604\" height=\"678\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1.png\" alt=\"Keyword Difficulty filter, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-156909\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1.png 1604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1-680x287.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1-768x325.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1-1536x649.png 1536w\" sizes=\"(max-width: 1604px) 100vw, 1604px\"\/><\/noscript><img decoding=\"async\" width=\"1604\" height=\"678\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1.png\" alt=\"Keyword Difficulty filter, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-156909\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1.png 1604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1-680x287.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1-768x325.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image18-1-1536x649.png 1536w\" data-sizes=\"(max-width: 1604px) 100vw, 1604px\"\/><\/figure>\n<p>Once we have applied the filter, we can see more green KD scores\u2014meaning these keywords are lower competition.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1524\" height=\"1342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-1.png\" alt=\"Keywords with lower KD scores, via Ahrefs' Keywords Explorer\" class=\"wp-image-156911\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-1.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-1-483x425.png 483w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-1-768x676.png 768w\" sizes=\"(max-width: 1524px) 100vw, 1524px\"\/><\/noscript><img decoding=\"async\" width=\"1524\" height=\"1342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-1.png\" alt=\"Keywords with lower KD scores, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-156911\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-1.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-1-483x425.png 483w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image19-1-768x676.png 768w\" data-sizes=\"(max-width: 1524px) 100vw, 1524px\"\/><\/figure>\n<p>If we wrote articles about these specific keyword topics, we\u2019d have a better chance of ranking than simply writing about \u201ckimchi recipe\u201d and all the initial matching terms.<\/p>\n<h3>3. To identify high traffic potential keywords<\/h3>\n<p>Open up a new instance of <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, plug in the keyword \u201ckimchi recipe,\u201d and head over to the <strong>Matching terms<\/strong> report.<\/p>\n<p>Then add a <strong>Traffic Potential<\/strong> filter from 0 to 30,000.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1604\" height=\"586\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-4.png\" alt=\"Traffic Potential filter, via Ahrefs' Keywords Explorer\" class=\"wp-image-156913\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-4.png 1604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-4-680x248.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-4-768x281.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-4-1536x561.png 1536w\" sizes=\"(max-width: 1604px) 100vw, 1604px\"\/><\/noscript><img decoding=\"async\" width=\"1604\" height=\"586\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-4.png\" alt=\"Traffic Potential filter, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-156913\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-4.png 1604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-4-680x248.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-4-768x281.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image6-4-1536x561.png 1536w\" data-sizes=\"(max-width: 1604px) 100vw, 1604px\"\/><\/figure>\n<p>Once we have done this, we can see the keywords with the highest organic <strong>TP.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1524\" height=\"1242\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-3.png\" alt=\"Keywords with the highest Traffic Potential, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-156915\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-3.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-3-521x425.png 521w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-3-768x626.png 768w\" sizes=\"(max-width: 1524px) 100vw, 1524px\"\/><\/noscript><img decoding=\"async\" width=\"1524\" height=\"1242\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-3.png\" alt=\"Keywords with the highest Traffic Potential, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-156915\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-3.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-3-521x425.png 521w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image9-3-768x626.png 768w\" data-sizes=\"(max-width: 1524px) 100vw, 1524px\"\/><\/figure>\n<p>Let\u2019s say we wanted to take it further and filter for the lowest <strong>KD<\/strong> keywords in this\u00a0list.<\/p>\n<p>We can do that by adding a <strong>KD<\/strong> filter with a max score of 20. Once we have done that, we\u2019ll get the following list.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1176\" height=\"576\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-2.png\" alt=\"Results with KD filter applied, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-156916\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-2.png 1176w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-2-680x333.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-2-768x376.png 768w\" sizes=\"(max-width: 1176px) 100vw, 1176px\"\/><\/noscript><img decoding=\"async\" width=\"1176\" height=\"576\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-2.png\" alt=\"Results with KD filter applied, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-156916\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-2.png 1176w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-2-680x333.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image20-2-768x376.png 768w\" data-sizes=\"(max-width: 1176px) 100vw, 1176px\"\/><\/figure>\n<p>Having keywords to target that have a low <strong>KD<\/strong> and a high <strong>TP <\/strong>means that you will stand a good chance of ranking for them in Google.<\/p>\n<h3>4. To identify content gaps<\/h3>\n<p>Another way you can find opportunities for content is to use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap tool<\/a>.\u00a0<\/p>\n<p>For the next example, I\u2019m going to stick with the \u201ckimchi recipes\u201d keyword. I\u2019ll pretend I\u2019m the BBC Good Food website, and I want to expand the Korean food content.<\/p>\n<p>To do this, I\u2019ve entered the top competitors of the \u201ckimchi recipes\u201d SERP into the <strong>Content Gap<\/strong> report and clicked the \u201cShow keywords\u201d button.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1760\" height=\"1062\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7-4.png\" alt=\"Content Gap tool, via Ahrefs' Site Explorer&#10;\" class=\"wp-image-156918\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7-4.png 1760w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7-4-680x410.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7-4-768x463.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7-4-1536x927.png 1536w\" sizes=\"(max-width: 1760px) 100vw, 1760px\"\/><\/noscript><img decoding=\"async\" width=\"1760\" height=\"1062\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7-4.png\" alt=\"Content Gap tool, via Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-156918\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7-4.png 1760w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7-4-680x410.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7-4-768x463.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image7-4-1536x927.png 1536w\" data-sizes=\"(max-width: 1760px) 100vw, 1760px\"\/><\/figure>\n<p>Once the report has been generated, I\u2019ll filter it again using the keyword \u201ckorean,\u201d as I only want to filter by Korean food content.<\/p>\n<p>Here\u2019s what it looks\u00a0like:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1468\" height=\"1388\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-4.png\" alt=\"Content Gap report results with filter applied, via Ahrefs' Site Explorer&#10;\" class=\"wp-image-156920\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-4.png 1468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-4-449x425.png 449w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-4-768x726.png 768w\" sizes=\"(max-width: 1468px) 100vw, 1468px\"\/><\/noscript><img decoding=\"async\" width=\"1468\" height=\"1388\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-4.png\" alt=\"Content Gap report results with filter applied, via Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-156920\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-4.png 1468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-4-449x425.png 449w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image12-4-768x726.png 768w\" data-sizes=\"(max-width: 1468px) 100vw, 1468px\"\/><\/figure>\n<p>We can see how easy it is to find keyword opportunities that other websites rank for, but your website doesn\u2019t.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>2. To write basic content<\/h2>\n<\/p>\n<\/div>\n<p>Should you use SEO writing tools to create content? Well, it depends.<\/p>\n<p>Writing content with SEO writing tools is still a contentious topic\u2014especially if we are talking about AI tools like <a href=\"https:\/\/openai.com\/blog\/chatgpt\">ChatGPT<\/a>.\u00a0<\/p>\n<p>Here\u2019s why I think you should be cautious when using these\u00a0tools:<\/p>\n<ul>\n<li>They don\u2019t always fact-check.<\/li>\n<li>They make up the data sometimes.<\/li>\n<li>Sometimes they\u2019ll lie if they don\u2019t know the answer.<\/li>\n<li>They draw from internet sources that are often incorrect themselves.<\/li>\n<li>They aren\u2019t always good with technical content.<\/li>\n<\/ul>\n<p>If these bullet points were describing a potential content writer\u2014you probably wouldn\u2019t hire\u00a0them.<\/p>\n<p>But before you cancel your AI subscriptions, it\u2019s worth noting that there\u2019s a place for tools like these. But they are best used cautiously, in my opinion.<\/p>\n<p>Here are three examples of where I <em>would<\/em> use SEO writing tools to help write basic content.<\/p>\n<h3>1. To create article outlines<\/h3>\n<p>SEO writing tools can help give you a framework to build your content around, but they typically need a lot of tweaking.\u00a0<\/p>\n<p>Here\u2019s an example of me using <a href=\"https:\/\/www.neuraltext.com\/\">NeuralText<\/a> to create an article outline:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1816\" height=\"680\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-4.png\" alt=\"NeuralText's article outline example\" class=\"wp-image-156922\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-4.png 1816w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-4-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-4-768x288.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-4-1536x575.png 1536w\" sizes=\"(max-width: 1816px) 100vw, 1816px\"\/><\/noscript><img decoding=\"async\" width=\"1816\" height=\"680\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-4.png\" alt=\"NeuralText's article outline example\" class=\"lazyload wp-image-156922\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-4.png 1816w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-4-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-4-768x288.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image8-4-1536x575.png 1536w\" data-sizes=\"(max-width: 1816px) 100vw, 1816px\"\/><\/figure>\n<p>And let\u2019s repeat this with ChatGPT:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image15-3.png\" alt=\"ChatGPT's article outline example&#10;\" class=\"wp-image-156923\" width=\"513\" height=\"590\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image15-3.png 1026w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image15-3-370x425.png 370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image15-3-768x883.png 768w\" sizes=\"(max-width: 513px) 100vw, 513px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image15-3.png\" alt=\"ChatGPT's article outline example&#10;\" class=\"lazyload wp-image-156923\" width=\"513\" height=\"590\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image15-3.png 1026w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image15-3-370x425.png 370w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image15-3-768x883.png 768w\" data-sizes=\"(max-width: 513px) 100vw, 513px\"\/><\/figure>\n<p>We can see that with NeuralText, it\u2019s gone for a standard structure. With ChatGPT, it\u2019s not that different but provides a bit more detail.\u00a0<\/p>\n<p>If we compare this against the structure of the top-ranking pages in Google, we can see that the structure of the top-ranking pages is different.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1340\" height=\"918\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-3.png\" alt=\"Top-ranking pages analysis, via Ahrefs' SEO Toolbar&#10;\" class=\"wp-image-156925\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-3.png 1340w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-3-620x425.png 620w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-3-768x526.png 768w\" sizes=\"(max-width: 1340px) 100vw, 1340px\"\/><\/noscript><img decoding=\"async\" width=\"1340\" height=\"918\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-3.png\" alt=\"Top-ranking pages analysis, via Ahrefs' SEO Toolbar&#10;\" class=\"lazyload wp-image-156925\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-3.png 1340w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-3-620x425.png 620w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image2-3-768x526.png 768w\" data-sizes=\"(max-width: 1340px) 100vw, 1340px\"\/><\/figure>\n<p>In this particular example, it\u2019s ~2000 words on the best SEO content writing tools. There\u2019s no definition or importance of the tools; it\u2019s just straight into the list of the top\u00a0tools.<\/p>\n<p>So should you use AI tools for outlines? Or is it better to write your own from scratch? It depends on how technical the writing is.\u00a0<\/p>\n<p>If your writing is non-technical, then an outline that covers the <em>definition<\/em>, <em>importance of<\/em>, and <em>role of<\/em> may be more than enough. But more specific details are often needed for more technical topics like <a href=\"https:\/\/ahrefs.com\/seo\">SEO<\/a>.<\/p>\n<h3>2. To create meta descriptions at\u00a0scale<\/h3>\n<p>When it comes to writing basic content like meta descriptions, tools like ChatGPT\u2014and, more specifically, <a href=\"https:\/\/openai.com\/blog\/openai-api\">the OpenAI API<\/a> can help you speed up the content creation process.\u00a0<\/p>\n<p>Here\u2019s a quick example of some <a href=\"https:\/\/ahrefs.com\/blog\/seo-meta-tags\/#meta-description\">meta descriptions<\/a> I generated programmatically using a <a href=\"https:\/\/gist.github.com\/abi\/94ffd06cf654038c75f56ff59ef2f086\">Google Apps script<\/a> I found on GitHub.<\/p>\n<p>Assuming your content is in cell A2, you can drag the formula below down, and it will automatically generate the meta descriptions for you using the\u00a0API.<\/p>\n<p>Place the following code in cell B2 after running the script:<\/p>\n<p><strong><code>=AI(\"write an interesting meta description for cell(\"&amp;[TITLE CELL NUMBER]&amp;\"))\")<\/code><\/strong><\/p>\n<p>Replace [TITLE CELL NUMBER] with your cell reference. You can change the part stating \u201cwrite an interesting meta description for cell\u201d to any prompt, but I\u2019ve kept it very\u00a0basic.<\/p>\n<p>Here\u2019s the output:<\/p>\n<table id=\"tablepress-184\" class=\"tablepress tablepress-id-184 tablepress-responsive\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\"><b>Title<\/b><\/th>\n<th class=\"column-2\"><b>Meta description<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n<td class=\"column-1\">How many seats does a Tesla\u00a0have?<\/td>\n<td class=\"column-2\">Find out how many seats are in a Tesla car! Learn about the different models and their seating capacity to determine the perfect car for your\u00a0needs.<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">How many seats does a Tesla Model X\u00a0have?<\/td>\n<td class=\"column-2\">Discover how many seats the Tesla Model X has and learn more about this revolutionary electric vehicle. Get the facts and find out why the Tesla Model X is the perfect car for your family.<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">How many teeth does a megalodon have?<\/td>\n<td class=\"column-2\">This article explores the fascinating world of the megalodon, the largest shark to ever exist. Learn about how many teeth it had and how it compares to modern sharks.<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">How many numbers does a credit card\u00a0have?<\/td>\n<td class=\"column-2\">This article answers the question of how many numbers are on a credit card. Learn the answer, plus other interesting facts about credit cards and their\u00a0uses.<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\">How many parameters does a normal distribution have?<\/td>\n<td class=\"column-2\">Discover the answer to the question \u201cHow many parameters does a normal distribution have?\u201d and learn more about the fascinating world of cell distributions.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Again, I\u2019m not saying these are the greatest meta descriptions in the world, but if you have a large website, this can be an efficient (and cost-effective) way to write them at\u00a0scale.<\/p>\n<p>But what does Google think about this? Well, it is completely fine with <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet#programmatically-generate-descriptions\">programmatically made meta descriptions<\/a>. But as always, remember to follow its general guidelines around <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet\">this topic<\/a>.<\/p>\n<h3>3. To create newsletters or email templates<\/h3>\n<p>Another example of basic content is newsletters and email templates. Creating structured newsletters or emails with a tool like ChatGPT is a breeze.\u00a0<\/p>\n<p>Here\u2019s an example of it in action:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1142\" height=\"1348\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-1.jpg\" alt=\"Newsletter template example, via ChatGPT&#10;\" class=\"wp-image-156927\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-1.jpg 1142w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-1-360x425.jpg 360w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-1-768x907.jpg 768w\" sizes=\"(max-width: 1142px) 100vw, 1142px\"\/><\/noscript><img decoding=\"async\" width=\"1142\" height=\"1348\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-1.jpg\" alt=\"Newsletter template example, via ChatGPT&#10;\" class=\"lazyload wp-image-156927\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-1.jpg 1142w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-1-360x425.jpg 360w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image21-1-768x907.jpg 768w\" data-sizes=\"(max-width: 1142px) 100vw, 1142px\"\/><\/figure>\n<p>And you can also use it for email templates as\u00a0well.\u00a0<\/p>\n<p>Here\u2019s a quick example:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1198\" height=\"818\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-3.png\" alt=\"Email template example, via ChatGPT&#10;\" class=\"wp-image-156929\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-3.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-3-622x425.png 622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-3-768x524.png 768w\" sizes=\"(max-width: 1198px) 100vw, 1198px\"\/><\/noscript><img decoding=\"async\" width=\"1198\" height=\"818\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-3.png\" alt=\"Email template example, via ChatGPT&#10;\" class=\"lazyload wp-image-156929\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-3.png 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-3-622x425.png 622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image1-3-768x524.png 768w\" data-sizes=\"(max-width: 1198px) 100vw, 1198px\"\/><\/figure>\n<p>As we saw with the outlines, the content here is basic and likely needs improving. But for simple frameworks, it can be useful.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>3. To make your content more readable<\/h2>\n<\/p>\n<\/div>\n<p>My favorite SEO writing tool for making my content more readable is Grammarly.<\/p>\n<p>Here\u2019s what I like about\u00a0it.<\/p>\n<h3>Grammarly<\/h3>\n<p>It\u2019s a <a href=\"https:\/\/www.grammarly.com\/plans\">paid tool<\/a> that helps improve your grammar. I find it helpful to use while writing or editing my content.<\/p>\n<p>When creating a new document, you are encouraged to set goals. This allows the tool to tailor its suggestions based on your goals and audience.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1148\" height=\"1020\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-1.png\" alt=\"Setting goals, via Grammarly&#10;\" class=\"wp-image-156931\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-1.png 1148w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-1-478x425.png 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-1-768x682.png 768w\" sizes=\"(max-width: 1148px) 100vw, 1148px\"\/><\/noscript><img decoding=\"async\" width=\"1148\" height=\"1020\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-1.png\" alt=\"Setting goals, via Grammarly&#10;\" class=\"lazyload wp-image-156931\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-1.png 1148w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-1-478x425.png 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image23-1-768x682.png 768w\" data-sizes=\"(max-width: 1148px) 100vw, 1148px\"\/><\/figure>\n<p>Once you\u2019ve set your preferences, Grammarly will score your writing and provide suggestions on clarity, engagement, style, delivery, and correctness.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1255\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-4.png\" alt=\"Demo document and suggestions, via Grammarly&#10;\" class=\"wp-image-156933\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-4-677x425.png 677w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-4-768x482.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-4-1536x964.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1255\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-4.png\" alt=\"Demo document and suggestions, via Grammarly&#10;\" class=\"lazyload wp-image-156933\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-4.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-4-677x425.png 677w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-4-768x482.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image10-4-1536x964.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>It\u2019s a helpful writing tool that many content teams have built into their proofreading process.<\/p>\n<p>Once you have checked a few documents using Grammarly, you can get an analytics breakdown.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1996\" height=\"992\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image22-1.png\" alt=\"Analytics breakdown of sessions, via Grammarly&#10;\" class=\"wp-image-156934\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image22-1.png 1996w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image22-1-680x338.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image22-1-768x382.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image22-1-1536x763.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image22-1-400x200.png 400w\" sizes=\"(max-width: 1996px) 100vw, 1996px\"\/><\/noscript><img decoding=\"async\" width=\"1996\" height=\"992\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image22-1.png\" alt=\"Analytics breakdown of sessions, via Grammarly&#10;\" class=\"lazyload wp-image-156934\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image22-1.png 1996w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image22-1-680x338.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image22-1-768x382.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image22-1-1536x763.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image22-1-400x200.png 400w\" data-sizes=\"(max-width: 1996px) 100vw, 1996px\"\/><\/figure>\n<p>It shows how many sessions you have improved. It has helped me improve 68% of my sessions\u2014quite a\u00a0lot.<\/p>\n<p>I\u2019ve used Grammarly a lot in the last year or so, and I can testify that it\u2019s usually accurate. But I noticed once that it suggested replacing \u201clinks\u201d with \u201csausages.\u201d\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p>This is a good example of where you still have to moderate the output and not blindly accept the AI suggestions all of the\u00a0time.<\/p>\n<h3>Hemingway<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1692\" height=\"1434\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-5.png\" alt=\"Hemingway App editor example&#10;\" class=\"wp-image-156935\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-5.png 1692w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-5-501x425.png 501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-5-768x651.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-5-1536x1302.png 1536w\" sizes=\"(max-width: 1692px) 100vw, 1692px\"\/><\/noscript><img decoding=\"async\" width=\"1692\" height=\"1434\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-5.png\" alt=\"Hemingway App editor example&#10;\" class=\"lazyload wp-image-156935\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-5.png 1692w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-5-501x425.png 501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-5-768x651.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image5-5-1536x1302.png 1536w\" data-sizes=\"(max-width: 1692px) 100vw, 1692px\"\/><\/figure>\n<p>Hemingway is another SEO writing tool you can use to help make your writing clearer and more concise. To get started, head over to <a href=\"https:\/\/hemingwayapp.com\/\">Hemingway\u2019s website<\/a>, paste in your content, and it will analyze it for readability.<\/p>\n<p>What I like about this tool is that it is clean, clear, and simple to use. Also, all the key information I need is in the right-hand column, meaning I don\u2019t have to check word count through a menu or use other tools to analyze the writing.<\/p>\n<p>In my opinion, any SEO writing tool that significantly helps improve your content\u2019s quality is worth learning how to\u00a0use.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>4. To get creative inspiration<\/h2>\n<\/p>\n<\/div>\n<p>Another use for SEO writing tools is as a creative sparring partner.<\/p>\n<p>Sometimes, it\u2019s hard to get that spark of inspiration when writing.\u00a0<\/p>\n<p>But what if you could ask someone influential to write for you? Well, you can do this with AI\u2014almost.<\/p>\n<h3>Get some tone of voice inspiration<\/h3>\n<p>Here\u2019s an example of me asking ChatGPT to write in the style of <a href=\"https:\/\/en.wikipedia.org\/wiki\/David_Ogilvy_(businessman)\">David Ogilvy<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1776\" height=\"1286\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image17-2.png\" alt=\"Copywriting example in the style of David Ogilvy, via ChatGPT&#10;\" class=\"wp-image-156936\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image17-2.png 1776w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image17-2-587x425.png 587w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image17-2-768x556.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image17-2-1536x1112.png 1536w\" sizes=\"(max-width: 1776px) 100vw, 1776px\"\/><\/noscript><img decoding=\"async\" width=\"1776\" height=\"1286\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image17-2.png\" alt=\"Copywriting example in the style of David Ogilvy, via ChatGPT&#10;\" class=\"lazyload wp-image-156936\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image17-2.png 1776w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image17-2-587x425.png 587w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image17-2-768x556.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image17-2-1536x1112.png 1536w\" data-sizes=\"(max-width: 1776px) 100vw, 1776px\"\/><\/figure>\n<p>Using this type of prompt in ChatGPT allows you to get creative inspiration from famous copywriters or any other distinctive personalities you can think\u00a0of.\u00a0<\/p>\n<p>Here\u2019s a more extreme example of the same prompt in the style of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gordon_Ramsay\">Gordon Ramsay<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1164\" height=\"988\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16-3.jpg\" alt=\"Copywriting example in the style of Gordon Ramsay, via ChatGPT&#10;\" class=\"wp-image-156938\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16-3.jpg 1164w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16-3-501x425.jpg 501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16-3-768x652.jpg 768w\" sizes=\"(max-width: 1164px) 100vw, 1164px\"\/><\/noscript><img decoding=\"async\" width=\"1164\" height=\"988\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16-3.jpg\" alt=\"Copywriting example in the style of Gordon Ramsay, via ChatGPT&#10;\" class=\"lazyload wp-image-156938\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16-3.jpg 1164w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16-3-501x425.jpg 501w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image16-3-768x652.jpg 768w\" data-sizes=\"(max-width: 1164px) 100vw, 1164px\"\/><\/figure>\n<p>The options here are limitless, and your writing\u2019s tone of voice is only limited by your imagination and creativity.\u00a0<\/p>\n<p>The bottom line is that ChatGPT can help you develop interesting ideas you might not have thought of initially.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>5. To level up your content process<\/h2>\n<\/p>\n<\/div>\n<p>Traditional content writing can be slow. It can sometimes be painful.\u00a0<\/p>\n<p>And it can take a lot of\u00a0time.\u00a0<\/p>\n<p>But using SEO writing tools helps keep the momentum going.<\/p>\n<p>You\u2019ll likely get better results if you target your keywords correctly, write basic content, and proofread it using SEO writing tools.<\/p>\n<h3>Become the \u201ccontent cyborg\u201d<\/h3>\n<p><a href=\"https:\/\/www.animalz.co\/blog\/the-content-cyborg\/\">The folks at Animalz were the first to coin this phrase<\/a>, to my knowledge. And it\u2019s one that has been stuck in my head this past\u00a0year.<\/p>\n<p>The content cyborg refers to the use of AI tools, but my definition goes broader\u2014to SEO writing tools in general.\u00a0<\/p>\n<p>I think you should use tools that help you improve your content process and make it more efficient without sacrificing your overall content quality.<\/p>\n<p>If you can speed up your content process, you will increase your output and work more efficiently.<\/p>\n<p>Most of you won\u2019t dream of using a typewriter to write blog content these days\u2014it just doesn\u2019t make sense. It\u2019s too slow, inefficient, and not connected to the internet!\u00a0<\/p>\n<p>So when it comes to SEO writing tools, the question is not whether you should or should not use them, in my opinion. It\u2019s more about <em>how<\/em> you can use them to increase the efficiency of your work to achieve better quality output.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2>6. To get more organic traffic<\/h2>\n<\/p>\n<\/div>\n<p>Ahrefs\u2019 blog has had an impressive increase in organic traffic over the past\u00a0year.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1486\" height=\"822\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-3.png\" alt=\"Ahrefs Blog's organic traffic 2022\u20132023, via Ahrefs' Site Explorer&#10;\" class=\"wp-image-156939\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-3.png 1486w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-3-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-3-768x425.png 768w\" sizes=\"(max-width: 1486px) 100vw, 1486px\"\/><\/noscript><img decoding=\"async\" width=\"1486\" height=\"822\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-3.png\" alt=\"Ahrefs Blog's organic traffic 2022\u20132023, via Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-156939\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-3.png 1486w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-3-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image14-3-768x425.png 768w\" data-sizes=\"(max-width: 1486px) 100vw, 1486px\"\/><\/figure>\n<p>Looking at last year\u2019s <strong>Organic traffic <\/strong>report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, we can see we have increased our blog traffic by ~108% year on\u00a0year.<\/p>\n<p>But how much of this success is due to the SEO writing tools we use? Well, it\u2019s hard to say exactly. But we do know that we use them to help create our content.<\/p>\n<p>The most measurable example of us using SEO writing tools to improve our content is likely Grammarly.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"895\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-3.png\" alt=\"Grammarly analytics showing stats on writing sessions&#10;\" class=\"wp-image-156940\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-3-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-3-768x344.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-3-1536x688.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"895\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-3.png\" alt=\"Grammarly analytics showing stats on writing sessions&#10;\" class=\"lazyload wp-image-156940\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-3-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-3-768x344.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/04\/image4-3-1536x688.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>According to its analytics report, its suggestions have positively impacted 65% of our writers\u2019 sessions in the last month\u00a0alone.\u00a0<\/p>\n<p>Although we can\u2019t directly attribute any traffic increase to any particular SEO writing tool, it\u2019s likely to have contributed to a positive experience for our readers. This, in turn, might have helped to drive more traffic to the site in the last\u00a0year.<\/p>\n<h2>Final thoughts<\/h2>\n<p>SEO writing tools are useful for many tasks. But you need to know <em>how<\/em> to use them effectively to get results.<\/p>\n<p>But do you really need SEO writing tools? Well, yes, you do. But only if you use them properly. They can help you become more efficient at writing, increase output, and enhance content in ways you wouldn\u2019t have thought of before.<\/p>\n<p>Got more questions? Ping me <a href=\"https:\/\/twitter.com\/chris_at_b449\">on Twitter<\/a>. \ud83d\ude42<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/seo-writing-tools\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO writing tools help you improve your content. Here are the top reasons why you need them and the tools I use to improve my writing. 1. To find the best keywords to target If your goal is to rank high on Google, writing content without targeting any keywords is risky. You can get lucky, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2146"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2147"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}