{"id":2186,"date":"2023-05-12T05:16:28","date_gmt":"2023-05-12T05:16:28","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/25-types-of-content-you-can-use-for-content-marketing\/"},"modified":"2023-05-12T05:16:28","modified_gmt":"2023-05-12T05:16:28","slug":"25-types-of-content-you-can-use-for-content-marketing","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/25-types-of-content-you-can-use-for-content-marketing\/","title":{"rendered":"25 Types of Content You Can Use for Content Marketing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>What type of content should you create for your content marketing?<\/p>\n<p>From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy.<\/p>\n<p>Blog posts are a great way to educate your audience and \u201csell\u201d what you do in the process.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\">list of free keyword research tools<\/a> features four of our own\u00a0tools.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"808\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3.png\" alt=\"Ahrefs' post on free keyword research tools&#10;\" class=\"wp-image-158981\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3-680x275.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3-768x310.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3-1536x621.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"808\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3.png\" alt=\"Ahrefs' post on free keyword research tools&#10;\" class=\"lazyload wp-image-158981\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3-680x275.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3-768x310.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image15-3-1536x621.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>If you want consistent traffic to your blog posts, write about topics people search for on Google and <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">use SEO to rank high<\/a>.<\/p>\n<p>How can you find these topics?<\/p>\n<p>Look at which of your competitors\u2019 posts get the most organic search traffic.<\/p>\n<p>Here\u2019s how:<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Enter a popular industry blog<\/li>\n<li>Go to the <strong>Top pages<\/strong> report<\/li>\n<li>Toggle <strong>SERP titles<\/strong> on\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-3.png\" alt=\"Top pages report, via Ahrefs' Site Explorer&#10;\" class=\"wp-image-158982\" width=\"554\" height=\"481\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-3.png 1108w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-3-490x425.png 490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-3-768x667.png 768w\" sizes=\"(max-width: 554px) 100vw, 554px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-3.png\" alt=\"Top pages report, via Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-158982\" width=\"554\" height=\"481\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-3.png 1108w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-3-490x425.png 490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image13-3-768x667.png 768w\" data-sizes=\"(max-width: 554px) 100vw, 554px\"\/><\/figure>\n<p>Videos are a great way to reach a wide audience and show your product or service in action.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Our video on lesser-known link building tactics shows how you can execute them with the help of our toolset.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>If you\u2019re starting out with no audience, the best way to generate traffic to your videos is to rank high on YouTube. You can do this by targeting topics people are searching for on YouTube.<\/p>\n<p>Here\u2019s how to find these topics:<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Switch the tab to <strong>YouTube<\/strong><\/li>\n<li>Enter one or a few relevant keywords<\/li>\n<li>Go to the <strong>Matching terms <\/strong>report<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1694\" height=\"1110\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3.png\" alt=\"Finding &quot;YouTube&quot; keywords, via Ahrefs' Keywords Explorer\" class=\"wp-image-158984\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3.png 1694w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3-649x425.png 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3-768x503.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3-1536x1006.png 1536w\" sizes=\"(max-width: 1694px) 100vw, 1694px\"\/><\/noscript><img decoding=\"async\" width=\"1694\" height=\"1110\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3.png\" alt=\"Finding &quot;YouTube&quot; keywords, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-158984\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3.png 1694w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3-649x425.png 649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3-768x503.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image19-3-1536x1006.png 1536w\" data-sizes=\"(max-width: 1694px) 100vw, 1694px\"\/><\/figure>\n<p>Podcasts are a great way to build brand awareness, reach a wide audience, and network with industry experts.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>In only six months, HubSpot\u2019s \u201cMarketing Against the Grain\u201d podcast hit <a href=\"https:\/\/www.linkedin.com\/posts\/kieranjflanagan_we-grew-marketing-against-the-grain-to-activity-6981237691187134464-5pi5\/?originalSubdomain=sn\">70,000 monthly downloads<\/a>\u2014many of whom are marketers and potential customers.<\/p>\n<p> <iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5BR35f6R5X5yQffVCuBlS6?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><\/p>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>A few ideas to get the word out for your podcast:<\/p>\n<ul>\n<li>Record your podcast as a video so it can be uploaded on YouTube (instead of just having it in\u00a0audio)<\/li>\n<li>Share snippets of your podcast on social media (<a href=\"https:\/\/twitter.com\/ramit\/status\/1643327598389346313\">here\u2019s an example<\/a>)<\/li>\n<li>Be a guest on other podcasts<\/li>\n<li>Transcribe your podcast and <a href=\"https:\/\/tim.blog\/2016\/04\/11\/tim-ferriss-podcast-business\/\">send highlights to journalists<\/a>\u00a0<\/li>\n<\/ul>\n<p>How-tos are a great way to teach your audience to solve problems step by step with your product or service.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/keyword-optimization\/\">article on keyword optimization<\/a> shows how to complete the process with our toolset.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2.jpg\" alt=\"Ahrefs' blog post on keyword optimization&#10;\" class=\"wp-image-158986\" width=\"573\" height=\"608\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2.jpg 1274w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2-401x425.jpg 401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2-768x814.jpg 768w\" sizes=\"(max-width: 573px) 100vw, 573px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2.jpg\" alt=\"Ahrefs' blog post on keyword optimization&#10;\" class=\"lazyload wp-image-158986\" width=\"573\" height=\"608\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2.jpg 1274w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2-401x425.jpg 401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image21-2-768x814.jpg 768w\" data-sizes=\"(max-width: 573px) 100vw, 573px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>The best way is to rank your how-tos on Google and generate consistent search traffic. To do this, target \u201chow to\u201d keywords.<\/p>\n<p>Here\u2019s how to find\u00a0them:<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter one or a few relevant keywords<\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<li>In the <strong>Include<\/strong> filter, add \u201chow\u201d<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1560\" height=\"1406\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4.png\" alt=\"Finding &quot;how to&quot; keywords, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-158988\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4.png 1560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4-472x425.png 472w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4-768x692.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4-1536x1384.png 1536w\" sizes=\"(max-width: 1560px) 100vw, 1560px\"\/><\/noscript><img decoding=\"async\" width=\"1560\" height=\"1406\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4.png\" alt=\"Finding &quot;how to&quot; keywords, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-158988\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4.png 1560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4-472x425.png 472w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4-768x692.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image10-4-1536x1384.png 1536w\" data-sizes=\"(max-width: 1560px) 100vw, 1560px\"\/><\/figure>\n<p>Guides are a great way to introduce your audience to a specific topic and insert your product or service in the process.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">beginner\u2019s guide to technical SEO<\/a> explains everything you need to know about technical SEO, including how to use our toolset to fix technical issues.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1.jpg\" alt=\"Ahrefs' guide to technical SEO&#10;\" class=\"wp-image-158990\" width=\"822\" height=\"840\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1.jpg 1644w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1-416x425.jpg 416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1-768x785.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1-1503x1536.jpg 1503w\" sizes=\"(max-width: 822px) 100vw, 822px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1.jpg\" alt=\"Ahrefs' guide to technical SEO&#10;\" class=\"lazyload wp-image-158990\" width=\"822\" height=\"840\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1.jpg 1644w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1-416x425.jpg 416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1-768x785.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image31-1-1503x1536.jpg 1503w\" data-sizes=\"(max-width: 822px) 100vw, 822px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>The best way is to rank your guides high on Google. Here\u2019s how to find guide-related topics:<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter one or a few relevant keywords<\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<li>In the <strong>Include<\/strong> filter, add \u201cwhat\u201d<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-3.png\" alt=\"Finding &quot;guide&quot; keywords, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-158992\" width=\"594\" height=\"734\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-3.png 1188w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-3-344x425.png 344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-3-768x949.png 768w\" sizes=\"(max-width: 594px) 100vw, 594px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-3.png\" alt=\"Finding &quot;guide&quot; keywords, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-158992\" width=\"594\" height=\"734\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-3.png 1188w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-3-344x425.png 344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image14-3-768x949.png 768w\" data-sizes=\"(max-width: 594px) 100vw, 594px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> Not all of this will be guide-related keywords (e.g., \u201cwhat does seo stand for\u201d), so make sure you analyze the SERPs\u00a0first.<\/p><\/div>\n<p>Newsletters are a great way to build an audience whom you can reach out to any time. They\u2019re also great for <a href=\"https:\/\/ahrefs.com\/blog\/content-distribution\/\">distributing content<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>We send a <a href=\"https:\/\/ahrefs.com\/newsletter\">weekly newsletter<\/a> to 200,000 people that features content from our blog and elsewhere.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-4.png\" alt=\"Example of an Ahrefs' Digest issue&#10;\" class=\"wp-image-158994\" width=\"579\" height=\"729\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-4.png 1158w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-4-338x425.png 338w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-4-768x967.png 768w\" sizes=\"(max-width: 579px) 100vw, 579px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-4.png\" alt=\"Example of an Ahrefs' Digest issue&#10;\" class=\"lazyload wp-image-158994\" width=\"579\" height=\"729\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-4.png 1158w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-4-338x425.png 338w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image3-4-768x967.png 768w\" data-sizes=\"(max-width: 579px) 100vw, 579px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>The best way is to encourage people to opt in for the newsletter when they\u2019re already consuming your content. You can do this via a simple opt-in (like us) or with an incentive (via the other content formats in this\u00a0post).<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image4-4.png\" alt=\"Ahrefs' subscribe box&#10;\" class=\"wp-image-158996\" width=\"392\" height=\"297\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image4-4.png\" alt=\"Ahrefs' subscribe box&#10;\" class=\"lazyload wp-image-158996\" width=\"392\" height=\"297\"\/><\/figure>\n<p>Don\u2019t just riff off a list of items; expand your listicles with specific steps. This will allow you to \u201csell\u201d your product or service naturally.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/how-to-drive-traffic-to-your-website\/\">listicle on driving traffic to your website<\/a> shows how you can use our toolset in different tactics.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1676\" height=\"1448\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1.jpg\" alt=\"Ahrefs' blog post on driving traffic to your website&#10;\" class=\"wp-image-158998\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1.jpg 1676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1-492x425.jpg 492w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1-768x664.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1-1536x1327.jpg 1536w\" sizes=\"(max-width: 1676px) 100vw, 1676px\"\/><\/noscript><img decoding=\"async\" width=\"1676\" height=\"1448\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1.jpg\" alt=\"Ahrefs' blog post on driving traffic to your website&#10;\" class=\"lazyload wp-image-158998\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1.jpg 1676w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1-492x425.jpg 492w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1-768x664.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image28-1-1-1536x1327.jpg 1536w\" data-sizes=\"(max-width: 1676px) 100vw, 1676px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>Like other blog post formats, the best way is to rank your listicle high on Google. Here\u2019s how to find potential list-based topics:<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter one or a few relevant keywords<\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<li>In the <strong>Include<\/strong> filter, add list-based keywords like \u201cideas, tips, tools, things, strategies, tactics, list\u201d<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1496\" height=\"1584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4.png\" alt=\"Finding &quot;listicle&quot; keywords, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-159000\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4.png 1496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4-401x425.png 401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4-768x813.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4-1451x1536.png 1451w\" sizes=\"(max-width: 1496px) 100vw, 1496px\"\/><\/noscript><img decoding=\"async\" width=\"1496\" height=\"1584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4.png\" alt=\"Finding &quot;listicle&quot; keywords, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-159000\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4.png 1496w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4-401x425.png 401w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4-768x813.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image5-4-1451x1536.png 1451w\" data-sizes=\"(max-width: 1496px) 100vw, 1496px\"\/><\/figure>\n<p>Usually &lt;100 pages, ebooks work as great incentives to encourage visitors to opt in to your email\u00a0list.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>To get a free copy of Intercom\u2019s <a href=\"https:\/\/www.intercom.com\/resources\/books\/intercom-marketing\">book on marketing<\/a>, it requires prospects to fill in relevant details (e.g., name, email address, and\u00a0more).<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4.png\" alt=\"Intercom's opt-in box for its book&#10;\" class=\"wp-image-159002\" width=\"453\" height=\"868\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4.png 906w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4-222x425.png 222w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4-768x1472.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4-802x1536.png 802w\" sizes=\"(max-width: 453px) 100vw, 453px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4.png\" alt=\"Intercom's opt-in box for its book&#10;\" class=\"lazyload wp-image-159002\" width=\"453\" height=\"868\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4.png 906w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4-222x425.png 222w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4-768x1472.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image7-4-802x1536.png 802w\" data-sizes=\"(max-width: 453px) 100vw, 453px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>Create a dedicated landing page for your ebook that\u2019s designed to capture email addresses. You can then link to this landing page from your blog posts or run ads to\u00a0it.<\/p>\n<p>Physical books are generally regarded as high-value and signal that the brand is serious about content and education.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>The <a href=\"https:\/\/ahrefs.com\/blog\/seo-for-beginners-book\/\">launch of our new SEO book for beginners<\/a> generated a positive reception.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>The best way to market a book is <a href=\"https:\/\/ahrefs.com\/blog\/word-of-mouth-marketing\/\">word of mouth<\/a>. To get the flywheel going, run a giveaway of your\u00a0book.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We\u2019ve published an SEO book for beginners\u2014and we\u2019ve 100 hardcover copies to give away! \ud83e\udd73<\/p>\n<p>To score a copy:<\/p>\n<p>1\ufe0f\u20e3 Like + RT this post<\/p>\n<p>2\ufe0f\u20e3 Leave a comment telling us when + why you started learning SEO<\/p>\n<p>**Note: This giveaway closes April 15, 12am EST. Good luck!** <a href=\"https:\/\/t.co\/COCfOFPdKi\">pic.twitter.com\/COCfOFPdKi<\/a><\/p>\n<p>\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1645849220149309446?ref_src=twsrc%5Etfw\">April 11,\u00a02023<\/a><\/p><\/blockquote><\/div>\n<\/figure>\n<p>Checklists are a great way to drive tons of search traffic and insert your product or service as part of the checklist. They can also work well as a content upgrade.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/seo-checklist\/\">SEO checklist<\/a> ranks in position #2 and generates a lot of search traffic.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1626\" height=\"662\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2.png\" alt=\"Ahrefs' SEO checklist post ranks in position #2, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-159004\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2.png 1626w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2-680x277.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2-768x313.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2-1536x625.png 1536w\" sizes=\"(max-width: 1626px) 100vw, 1626px\"\/><\/noscript><img decoding=\"async\" width=\"1626\" height=\"662\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2.png\" alt=\"Ahrefs' SEO checklist post ranks in position #2, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-159004\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2.png 1626w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2-680x277.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2-768x313.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image16-2-1536x625.png 1536w\" data-sizes=\"(max-width: 1626px) 100vw, 1626px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>The best way is to rank your checklist high on Google. Here\u2019s how to find potential checklist topics:<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter one or a few relevant keywords<\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<li>In the <strong>Include<\/strong> filter, add \u201cchecklist\u201d<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-2.png\" alt=\"Finding &quot;checklist&quot; keywords, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-159006\" width=\"589\" height=\"662\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-2.png 1310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-2-378x425.png 378w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-2-768x863.png 768w\" sizes=\"(max-width: 589px) 100vw, 589px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-2.png\" alt=\"Finding &quot;checklist&quot; keywords, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-159006\" width=\"589\" height=\"662\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-2.png 1310w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-2-378x425.png 378w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image22-2-768x863.png 768w\" data-sizes=\"(max-width: 589px) 100vw, 589px\"\/><\/figure>\n<p>Like checklists, templates are a good way to \u201cinsert\u201d your product or service into the process. They also work well as <a href=\"https:\/\/ahrefs.com\/blog\/lead-magnet\/\">lead magnets<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/keyword-strategy\/\">guide to keyword strategy<\/a> offers a free template for anyone to\u00a0copy.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-6.png\" alt=\"Ahrefs' guide to keyword strategy&#10;\" class=\"wp-image-159008\" width=\"514\" height=\"220\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-6.png 1028w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-6-680x291.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-6-768x329.png 768w\" sizes=\"(max-width: 514px) 100vw, 514px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-6.png\" alt=\"Ahrefs' guide to keyword strategy&#10;\" class=\"lazyload wp-image-159008\" width=\"514\" height=\"220\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-6.png 1028w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-6-680x291.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image1-6-768x329.png 768w\" data-sizes=\"(max-width: 514px) 100vw, 514px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>Don\u2019t create templates no one wants. Make sure people are looking for it. You can do this by looking for templates people are searching for.<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter one or a few relevant keywords<\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<li>In the <strong>Include<\/strong> filter, add \u201ctemplate\u201d<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-3.png\" alt=\"Finding &quot;template&quot; keywords, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-159010\" width=\"547\" height=\"648\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-3.png 1216w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-3-359x425.png 359w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-3-768x909.png 768w\" sizes=\"(max-width: 547px) 100vw, 547px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-3.png\" alt=\"Finding &quot;template&quot; keywords, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-159010\" width=\"547\" height=\"648\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-3.png 1216w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-3-359x425.png 359w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image11-3-768x909.png 768w\" data-sizes=\"(max-width: 547px) 100vw, 547px\"\/><\/figure>\n<p>Since the goal of a white paper is to show necessary data and facts to explain why a product is the best on the market, it can work as a lead magnet for prospects who are interested in learning more about your product.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Ultimaker, a 3D printer manufacturer, gathers contact information from an audience interested in the real cost of owning a 3D printer.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1225\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2.png\" alt=\"3D printing white paper from Ultimaker&#10;\" class=\"wp-image-159012\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2-555x425.png 555w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2-768x588.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2-1536x1176.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1225\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2.png\" alt=\"3D printing white paper from Ultimaker&#10;\" class=\"lazyload wp-image-159012\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2-555x425.png 555w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2-768x588.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image12-2-1536x1176.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>Create a dedicated landing page for your white paper. You can then link to this landing page from your blog posts or run ads to\u00a0it.<\/p>\n<p>Social media posts are great for increasing brand awareness, reaching a broader audience, and building a following interested in your brand, content, product, or service.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Ahrefs posts regularly on Twitter, including threads.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Find low-competition keywords in 3 steps \ud83d\udd0d<\/p>\n<p>Building a new website and looking to strengthen your link profile? Capture low-hanging keywords.<\/p>\n<p>You can find them using an SEO tool featuring a difficulty score\u2014like Ahrefs\u2019 Keyword Difficulty.<\/p>\n<p>Follow these\u00a0steps\u00a0\ud83d\udc47<\/p>\n<p>\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1645456632439267328?ref_src=twsrc%5Etfw\">April 10,\u00a02023<\/a><\/p><\/blockquote><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>Each social media platform has its own rules, culture, and media type (e.g., short-form videos on TikTok, carousels on LinkedIn, long-form on Twitter). Learn what they are and create content that matches what people on the platform want to\u00a0see.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">14. Illustrations and infographics<\/h2>\n<\/p>\n<\/div>\n<p>Illustrations and infographics are great ways to condense text, concepts, and ideas into a shareable form. They also work great on social media.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Our <a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-on-the-first-page-of-google\/\">post on how to get on the first page of Google<\/a> features a flowchart.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"913\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2.jpg\" alt=\"Flowchart on how to get on the first page of Google&#10;\" class=\"wp-image-159014\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2.jpg 913w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2-194x425.jpg 194w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2-768x1682.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2-702x1536.jpg 702w\" sizes=\"(max-width: 913px) 100vw, 913px\"\/><\/noscript><img decoding=\"async\" width=\"913\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2.jpg\" alt=\"Flowchart on how to get on the first page of Google&#10;\" class=\"lazyload wp-image-159014\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2.jpg 913w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2-194x425.jpg 194w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2-768x1682.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image23-2-702x1536.jpg 702w\" data-sizes=\"(max-width: 913px) 100vw, 913px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>Create illustrations and infographics that people want to see. You can do this by following the TRUST formula:<\/p>\n<ol>\n<li>Find a <strong>T<\/strong>rending topic<\/li>\n<li>Do <strong>R<\/strong>esearch and analysis to find interesting data<\/li>\n<li>Present a <strong>U<\/strong>nique takeaway\u00a0<\/li>\n<li>Create a <strong>S<\/strong>imple visual<\/li>\n<li>Promote <strong>T<\/strong>actically<\/li>\n<\/ol>\n<p>Free tools are a great way to let customers test-drive your product or service.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Our <a href=\"https:\/\/ahrefs.com\/backlink-checker\">backlink checker<\/a> is one of the many <a href=\"https:\/\/ahrefs.com\/free-seo-tools\">free SEO tools<\/a> we\u00a0offer.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1350\" height=\"922\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-2.png\" alt=\"Ahrefs' free backlink checker&#10;\" class=\"wp-image-159016\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-2.png 1350w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-2-622x425.png 622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-2-768x525.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\"\/><\/noscript><img decoding=\"async\" width=\"1350\" height=\"922\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-2.png\" alt=\"Ahrefs' free backlink checker&#10;\" class=\"lazyload wp-image-159016\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-2.png 1350w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-2-622x425.png 622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image17-2-768x525.png 768w\" data-sizes=\"(max-width: 1350px) 100vw, 1350px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>Don\u2019t guess what tools people want. Create them based on what people are searching for:<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter one or a few relevant keywords<\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<li>In the <strong>Include<\/strong> filter, add \u201ctool, tools, checker, calculator\u201d<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-4.png\" alt=\"Finding &quot;tool&quot; keywords, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-159018\" width=\"570\" height=\"628\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-4.png 1140w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-4-386x425.png 386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-4-768x846.png 768w\" sizes=\"(max-width: 570px) 100vw, 570px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-4.png\" alt=\"Finding &quot;tool&quot; keywords, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-159018\" width=\"570\" height=\"628\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-4.png 1140w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-4-386x425.png 386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image18-4-768x846.png 768w\" data-sizes=\"(max-width: 570px) 100vw, 570px\"\/><\/figure>\n<p>Courses are a great way to educate your audience, especially about how to use your product or use your product to solve their problems.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Our <a href=\"https:\/\/ahrefs.com\/academy\/seo-training-course\">SEO course for beginners<\/a> teaches the basics of SEO using Ahrefs.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1160\" height=\"1446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image30-1.jpg\" alt=\"Ahrefs' SEO course for beginners&#10;\" class=\"wp-image-159020\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image30-1.jpg 1160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image30-1-341x425.jpg 341w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image30-1-768x957.jpg 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\"\/><\/noscript><img decoding=\"async\" width=\"1160\" height=\"1446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image30-1.jpg\" alt=\"Ahrefs' SEO course for beginners&#10;\" class=\"lazyload wp-image-159020\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image30-1.jpg 1160w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image30-1-341x425.jpg 341w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image30-1-768x957.jpg 768w\" data-sizes=\"(max-width: 1160px) 100vw, 1160px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>Similarly, you\u2019ll want to create courses for topics that people are searching for:<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter one or a few relevant keywords<\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<li>In the <strong>Include<\/strong> filter, add \u201ccourse\u201d<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image26-2.png\" alt=\"Finding &quot;course&quot; keywords, via Ahrefs' Keywords Explorer\" class=\"wp-image-159022\" width=\"554\" height=\"684\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image26-2.png 1108w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image26-2-344x425.png 344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image26-2-768x948.png 768w\" sizes=\"(max-width: 554px) 100vw, 554px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image26-2.png\" alt=\"Finding &quot;course&quot; keywords, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-159022\" width=\"554\" height=\"684\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image26-2.png 1108w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image26-2-344x425.png 344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image26-2-768x948.png 768w\" data-sizes=\"(max-width: 554px) 100vw, 554px\"\/><\/figure>\n<p>Case studies can be an effective nudge for turning a prospect into a customer.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Recruiting software Lever has <a href=\"https:\/\/www.lever.co\/customers\/\">hundreds of case studies<\/a> based on customer size and industry.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1390\" height=\"1128\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-6.png\" alt=\"Lever's customer case studies&#10;\" class=\"wp-image-159024\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-6.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-6-524x425.png 524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-6-768x623.png 768w\" sizes=\"(max-width: 1390px) 100vw, 1390px\"\/><\/noscript><img decoding=\"async\" width=\"1390\" height=\"1128\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-6.png\" alt=\"Lever's customer case studies&#10;\" class=\"lazyload wp-image-159024\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-6.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-6-524x425.png 524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image2-6-768x623.png 768w\" data-sizes=\"(max-width: 1390px) 100vw, 1390px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>The best way is to add them to your website so visitors can navigate there.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1134\" height=\"452\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-4.png\" alt=\"Lever's navigation to its case studies&#10;\" class=\"wp-image-159026\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-4.png 1134w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-4-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-4-768x306.png 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\"\/><\/noscript><img decoding=\"async\" width=\"1134\" height=\"452\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-4.png\" alt=\"Lever's navigation to its case studies&#10;\" class=\"lazyload wp-image-159026\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-4.png 1134w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-4-680x271.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image8-4-768x306.png 768w\" data-sizes=\"(max-width: 1134px) 100vw, 1134px\"\/><\/figure>\n<p>They can also be used as part of your sales process.<\/p>\n<p>Testimonials are a great way to add social proof to your website.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>We have a rolling carousel of testimonials on our homepage, separated by our customer profiles.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1182\" height=\"1102\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-3.png\" alt=\"Testimonials from happy Ahrefs customers&#10;\" class=\"wp-image-159028\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-3.png 1182w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-3-456x425.png 456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-3-768x716.png 768w\" sizes=\"(max-width: 1182px) 100vw, 1182px\"\/><\/noscript><img decoding=\"async\" width=\"1182\" height=\"1102\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-3.png\" alt=\"Testimonials from happy Ahrefs customers&#10;\" class=\"lazyload wp-image-159028\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-3.png 1182w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-3-456x425.png 456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image20-3-768x716.png 768w\" data-sizes=\"(max-width: 1182px) 100vw, 1182px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>The best way is to put them on your homepage.<\/p>\n<p>Webinars are a great way to generate leads or onboard customers.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>We mainly use <a href=\"https:\/\/community.ahrefs.com\/c\/events\/\">webinars<\/a> as onboarding at Ahrefs.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image29-1.png\" alt=\"The email that Ahrefs sends to invite people to the onboarding webinar&#10;\" class=\"wp-image-159030\" width=\"548\" height=\"639\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image29-1.png 730w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image29-1-364x425.png 364w\" sizes=\"(max-width: 548px) 100vw, 548px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image29-1.png\" alt=\"The email that Ahrefs sends to invite people to the onboarding webinar&#10;\" class=\"lazyload wp-image-159030\" width=\"548\" height=\"639\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image29-1.png 730w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image29-1-364x425.png 364w\" data-sizes=\"(max-width: 548px) 100vw, 548px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>The specific promotion strategy will depend on your goals for webinars:<\/p>\n<ul>\n<li>If you\u2019re using them as onboarding for new or existing customers, you can promote them via your email\u00a0list.<\/li>\n<li>If you\u2019re using them for <a href=\"https:\/\/ahrefs.com\/blog\/lead-generation\/\">lead generation<\/a>, consider partnering with experts and influencers in your niche so they can promote them to various audiences.<\/li>\n<\/ul>\n<p>Quizzes are a great way to <a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">acquire links<\/a>, build brand awareness, and segment your audience.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Todoist runs a <a href=\"https:\/\/todoist.com\/productivity-methods\">quiz on the best productivity methods<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"932\" height=\"580\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-3.png\" alt=\"Todoist's productivity methods quiz&#10;\" class=\"wp-image-159032\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-3.png 932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-3-680x423.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-3-768x478.png 768w\" sizes=\"(max-width: 932px) 100vw, 932px\"\/><\/noscript><img decoding=\"async\" width=\"932\" height=\"580\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-3.png\" alt=\"Todoist's productivity methods quiz&#10;\" class=\"lazyload wp-image-159032\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-3.png 932w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-3-680x423.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image9-3-768x478.png 768w\" data-sizes=\"(max-width: 932px) 100vw, 932px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>Add them to your website so visitors can navigate and find\u00a0them.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1544\" height=\"1136\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2.jpg\" alt=\"Todoist's navigation to its productivity methods quiz&#10;\" class=\"wp-image-159034\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2.jpg 1544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2-578x425.jpg 578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2-768x565.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2-1536x1130.jpg 1536w\" sizes=\"(max-width: 1544px) 100vw, 1544px\"\/><\/noscript><img decoding=\"async\" width=\"1544\" height=\"1136\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2.jpg\" alt=\"Todoist's navigation to its productivity methods quiz&#10;\" class=\"lazyload wp-image-159034\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2.jpg 1544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2-578x425.jpg 578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2-768x565.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image24-2-1536x1130.jpg 1536w\" data-sizes=\"(max-width: 1544px) 100vw, 1544px\"\/><\/figure>\n<p>Interactive forms of content, like games, allow prospects and customers to play with content. They\u2019re a great <a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\">type of content to attract backlinks<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Swedish financial company Advisa created a <a href=\"https:\/\/advisa.se\/en\/research\/brexit-bus\/\">game<\/a> to indirectly comment on the British pound after Brexit was confirmed.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"958\" height=\"866\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image25-2.png\" alt=\"Brexit bus game&#10;\" class=\"wp-image-159036\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image25-2.png 958w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image25-2-470x425.png 470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image25-2-768x694.png 768w\" sizes=\"(max-width: 958px) 100vw, 958px\"\/><\/noscript><img decoding=\"async\" width=\"958\" height=\"866\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image25-2.png\" alt=\"Brexit bus game&#10;\" class=\"lazyload wp-image-159036\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image25-2.png 958w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image25-2-470x425.png 470w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image25-2-768x694.png 768w\" data-sizes=\"(max-width: 958px) 100vw, 958px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>The best way is to pitch your interactive content to relevant news websites.\u00a0<\/p>\n<p>Interviews are a great way to create expert content and tap into other people\u2019s audiences. They can be in any format: video, audio, or\u00a0text.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Our chief marketing officer, <a href=\"https:\/\/twitter.com\/timsoulo?lang=en\">Tim Soulo<\/a>, interviews expert SEOs and marketers for our <a href=\"https:\/\/community.ahrefs.com\/\">customers-only community<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1198\" height=\"1146\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-4.jpg\" alt=\"Ahrefs' interview series, &quot;This Never Happened&quot;&#10;\" class=\"wp-image-159038\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-4.jpg 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-4-444x425.jpg 444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-4-768x735.jpg 768w\" sizes=\"(max-width: 1198px) 100vw, 1198px\"\/><\/noscript><img decoding=\"async\" width=\"1198\" height=\"1146\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-4.jpg\" alt=\"Ahrefs' interview series, &quot;This Never Happened&quot;&#10;\" class=\"lazyload wp-image-159038\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-4.jpg 1198w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-4-444x425.jpg 444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image6-4-768x735.jpg 768w\" data-sizes=\"(max-width: 1198px) 100vw, 1198px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>Promote your interview via your email list. You should also encourage your guest to promote the interview to their audience.<\/p>\n<p>Slide decks are usually created for conferences and work well as thought leadership.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>This is a presentation from Tim at BrightonSEO, an SEO conference.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-slideshare wp-block-embed-slideshare\"\/>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>After your presentation, upload your slide decks on SlideShare.<\/p>\n<p>Primarily for social media, memes are a great way to engage with your audience.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Fast-food restaurant Wendy\u2019s is well known for posting memes on Twitter.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>Since memes are mainly for engaging with your audience, the best way is to post them on the social media platform you\u2019re using to engage with said audience.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">25. User-generated content<\/h2>\n<\/p>\n<\/div>\n<p>User-generated content (UGC) is a great way to build and engage with your audience.<\/p>\n<h3 class=\"wp-block-heading\">Example<\/h3>\n<p>Every post and reply in our customers-only community is UGC and contributes to its engagement and activity.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1242\" height=\"1352\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image27-2.png\" alt=\"Posts and comments from members in Ahrefs' community&#10;\" class=\"wp-image-159040\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image27-2.png 1242w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image27-2-390x425.png 390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image27-2-768x836.png 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\"\/><\/noscript><img decoding=\"async\" width=\"1242\" height=\"1352\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image27-2.png\" alt=\"Posts and comments from members in Ahrefs' community&#10;\" class=\"lazyload wp-image-159040\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image27-2.png 1242w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image27-2-390x425.png 390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/05\/image27-2-768x836.png 768w\" data-sizes=\"(max-width: 1242px) 100vw, 1242px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How to market them<\/h3>\n<p>Rather than market UGC, a better way would be to figure out how to generate more of it. For example, we\u2019d want more activity in our community (and therefore more\u00a0UGC).<\/p>\n<p>While there\u2019s no surefire way to do this, one thing\u2019s certain\u2014you have to be a brand that your customers love. That means creating an amazing product and providing great customer service.<\/p>\n<p>Beyond that, you\u2019ll also want to make things exclusive so your customers feel like they\u2019re part of an invite-only community. For example:<\/p>\n<ul>\n<li>Our interview series, \u201cThis Never Happened,\u201d is live, and the recording is only available to our community for 24\u00a0hours.<\/li>\n<li>Adidas Yeezys are limited edition, and you can\u2019t get them anywhere else.<\/li>\n<li>To launch his chocolate brand, Feastables, MrBeast <a href=\"https:\/\/tclarkmedia.substack.com\/p\/-how-mrbeast-launched-feastables\">embedded 10 golden tickets<\/a> that represent the opportunity to be featured in a MrBeast video, remaking Willy Wonka\u2019s Chocolate Factory in real\u00a0life.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Learn more<\/h2>\n<p>Looking to learn more about content marketing? Check out these resources:<\/p>\n<p>Any questions or comments? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/types-of-content-marketing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What type of content should you create for your content marketing? From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and \u201csell\u201d what you do in the process. Example Our list of free keyword [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2186"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2187"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}