{"id":2221,"date":"2023-06-06T05:15:57","date_gmt":"2023-06-06T05:15:57","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/what-are-seo-benchmarks-which-ones-actually-matter\/"},"modified":"2023-06-06T05:15:57","modified_gmt":"2023-06-06T05:15:57","slug":"what-are-seo-benchmarks-which-ones-actually-matter","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/what-are-seo-benchmarks-which-ones-actually-matter\/","title":{"rendered":"What Are SEO Benchmarks, & Which Ones Actually Matter?"},"content":{"rendered":"
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To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and benchmarks.<\/p>\n
But with so many KPIs, knowing exactly which ones you should be benchmarking can be challenging. In this article, we will look at which SEO benchmarks matter and\u00a0why.\u00a0<\/p>\n
Many people usually talk about key performance indicators (KPIs) and benchmarks interchangeably, which can be confusing, especially if you\u2019re new to SEO. Although they do work together, they are not the\u00a0same.<\/p>\n
KPIs are industry statistics you can use to measure performance over time and give insights as to how effective your SEO campaign is.\u00a0<\/p>\n
Benchmarks, however, are KPIs you set as your reference point when building your SEO strategy.\u00a0<\/p>\n
For example, organic traffic is a KPI. But you can use last month\u2019s organic traffic as a benchmark.<\/p>\n