{"id":2223,"date":"2023-06-08T05:00:49","date_gmt":"2023-06-08T05:00:49","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/6-web-analytics-tools-to-level-up-your-site\/"},"modified":"2023-06-08T05:00:49","modified_gmt":"2023-06-08T05:00:49","slug":"6-web-analytics-tools-to-level-up-your-site","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/6-web-analytics-tools-to-level-up-your-site\/","title":{"rendered":"6 Web Analytics Tools to Level up Your Site"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Web analytics tools allow you to collect, analyze, and report website data. If you\u2019re a marketer or a business owner looking to improve your site, these are the kind of tools you\u00a0need.<\/p>\n<p>There are more website analytics tools than you\u2019ll ever require. So here\u2019s a list of the <strong>only<\/strong> six tools you\u2019ll need based on the type of data you should be tracking.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Matomo \u2013 General website performance\" data-section=\"matomo-general-website-performance\">\n<h2 class=\"wp-block-heading\">1. <a href=\"https:\/\/matomo.org\/\">Matomo<\/a> \u2013 General website performance\u00a0<\/h2>\n<\/div>\n<\/div>\n<p>Matomo tells you where your visitors come from, what pages they visit, and what they do on them. Ethically.\u00a0<\/p>\n<p>Matomo is a Google Analytics alternative <a href=\"https:\/\/matomo.org\/privacy\/\">designed with data privacy in mind<\/a>. It protects your data owner and your visitors\u2019 privacy.<\/p>\n<p>Professionals value Matomo for its lack of <a href=\"https:\/\/matomo.org\/blog\/2019\/08\/what-is-google-analytics-data-sampling-and-whats-so-bad-about-it\/\">data sampling<\/a> (you can analyze all of your data), open-source code, on-premise hosting, and breadth of features.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Why you need\u00a0it\u00a0<\/h3>\n<p>When visitors come to your site, they perform all sorts of actions that can show you how effective your website is as a marketing tool.\u00a0<\/p>\n<p>Matomo will help you answer questions such as\u00a0these:\u00a0<\/p>\n<ul>\n<li>Is your website traffic growing or declining?\u00a0<\/li>\n<li>Where do your visitors come\u00a0from?\u00a0<\/li>\n<li>Which navigation paths do your visitors use (i.e., how do they find your most important pages)?<\/li>\n<li>How effective are your digital campaigns?\u00a0<\/li>\n<li>How many visitors perform actions valuable to your business?\u00a0<\/li>\n<li>What are the biggest bottlenecks for conversions and purchases?\u00a0<\/li>\n<\/ul>\n<p>In other words, Matomo provides fundamental website data that\u2019s hard to do digital marketing without.<\/p>\n<p>You may also need it for legal reasons. Google Analytics is <a href=\"https:\/\/techcrunch.com\/2022\/06\/23\/google-analytics-italy-eu-data-transfers\/\">illegal in some EU countries<\/a> (or at least <a href=\"https:\/\/www.inma.org\/blogs\/smart-data-initiative\/post.cfm\/no-google-analytics-didn-t-get-banned-in-insert-euro-country\">its default version<\/a>), in which case you\u2019ll need a GDPR-compliant alternative like Matomo.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Feature highlight<\/h3>\n<p>Some website events are more important than others: sales, form completions, downloads, specific page visits, etc. To monitor them, you can set up the \u201c<a href=\"https:\/\/matomo.org\/guide\/reports\/goals-and-conversions\/\">Goals<\/a>\u201d feature.\u00a0<\/p>\n<p>Matomo allows you to track various data related to your goals. You\u2019ll know how many people completed the goal, where they came from, how performance changes over time, and which channels contribute to the goals the most. You can also assign revenue to your goals for easier ROI tracking.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-1.png\" alt=\"&quot;Goals&quot; feature in Matomo\" class=\"wp-image-160804\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-1-680x421.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-1-768x476.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-1-1536x952.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1239\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-1.png\" alt=\"&quot;Goals&quot; feature in Matomo\" class=\"lazyload wp-image-160804\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-1-680x421.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-1-768x476.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-1-1536x952.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>You can visit <a href=\"https:\/\/demo.matomo.org\/\">Matomo\u2019s live demo<\/a> to get a feel of the product.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Pricing\u00a0<\/h3>\n<p>You can use the <a href=\"https:\/\/matomo.org\/pricing\/\">basic features of Matomo for free<\/a> if you host it on your server. The cloud-hosted version starts at $23\/month and depends on your monthly traffic.\u00a0<\/p>\n<p>You can also get premium add-ons such as A\/B testing, <a href=\"https:\/\/ahrefs.com\/blog\/marketing-funnels\/\">funnels<\/a>, or heatmaps. This is something worth comparing to third-party tools that offer the same functionality.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Ahrefs \u2013 All-in-one SEO\" data-section=\"ahrefs-all-in-one-seo\">\n<h2 class=\"wp-block-heading\">2. <a href=\"https:\/\/ahrefs.com\">Ahrefs<\/a> \u2013 All-in-one SEO<\/h2>\n<\/div>\n<\/div>\n<p>Ahrefs is a set of tools SEOs and marketers use to outrank the competition and get more organic traffic from search engines.\u00a0<\/p>\n<p>Getting a specialized tool for this kind of traffic is crucial because it\u2019s usually one of the biggest sources of traffic to websites. Plus, this source is free, passive, and consistent.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Why you need\u00a0it\u00a0<\/h3>\n<p>SEO requires specialized tools like Ahrefs. You won\u2019t find the right kind of <a href=\"https:\/\/ahrefs.com\/big-data\">data<\/a> about your site and your competitors\u2019 sites anywhere else.<\/p>\n<p>Ahrefs uncovers:<\/p>\n<ul>\n<li>Keywords your customers are searching for.\u00a0<\/li>\n<li>Content ideas from your competitors and top-performing content in your\u00a0niche.<\/li>\n<li>Link opportunities that can boost your\u00a0SEO.<\/li>\n<li>Your ranking progress.<\/li>\n<li>Technical SEO issues that may hinder your ability to\u00a0rank.<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p>On top of organic traffic, Ahrefs will also show you where your competitors funnel paid traffic, which keywords they bid for, and what ads they\u00a0use.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Feature highlight<\/h3>\n<p>With Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, you can get insights into how your competitors and other successful sites drive organic traffic.<\/p>\n<p>For example, the <a href=\"https:\/\/ahrefs.com\/content-gap\"><strong>Content Gap<\/strong><\/a> report automates the time-consuming process of finding the keywords that your competitors rank for, but you don\u2019t. This way, you can get ideas for new content based on the <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a> your competitors have already done.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1882\" height=\"1498\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1.jpg\" alt=\"Content Gap report in Ahrefs\" class=\"wp-image-160805\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1.jpg 1882w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-534x425.jpg 534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-768x611.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-1536x1223.jpg 1536w\" sizes=\"(max-width: 1882px) 100vw, 1882px\"\/><\/noscript><img decoding=\"async\" width=\"1882\" height=\"1498\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1.jpg\" alt=\"Content Gap report in Ahrefs\" class=\"lazyload wp-image-160805\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1.jpg 1882w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-534x425.jpg 534w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-768x611.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-1536x1223.jpg 1536w\" data-sizes=\"(max-width: 1882px) 100vw, 1882px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Pricing\u00a0<\/h3>\n<p>Ahrefs <a href=\"https:\/\/ahrefs.com\/pricing\">starts at $99\/month<\/a>, and you can get two months free if you pay annually.\u00a0<\/p>\n<p>If you\u2019re just starting out in SEO, Ahrefs offers a range of free tools to help you take your first steps. A notable one is <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a>, which allows you to check SEO performance for the sites you\u00a0own.<\/p>\n<p>Google Search Console (GSC) is another SEO tool on our list. You\u2019ll need it on top of any other SEO tools you\u2019ll use.\u00a0<\/p>\n<p>It\u2019s free and allows for integrations with numerous other web analytics tools, including Ahrefs.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Why you need\u00a0it\u00a0<\/h3>\n<p>To get data on your performance in Google search\u2013related products straight from the \u201cbot\u2019s mouth.\u201d GSC is the place where you can get the most accurate data on a handful of SEO metrics like website traffic, click-through rates, and index coverage.\u00a0<\/p>\n<p>On top of that, GSC holds a few unique features:\u00a0<\/p>\n<ul>\n<li>Submitting sitemaps\u00a0<\/li>\n<li>Finding crawlability issues<\/li>\n<li>Inspecting manual actions\u00a0<\/li>\n<\/ul>\n<div class=\"recommendation\">\n<p>Note<\/p>\n<div class=\"recommendation-content\">\n<p>That said, you\u2019ll likely need other SEO tools too. This is because GSC has its limitations when it comes to the availability of keyword and link data. To illustrate, here\u2019s a comparison with Ahrefs Webmaster Tools (AWT).<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1580\" height=\"1316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4.png\" alt=\"Ahrefs Webmaster Tools vs. Google Search Console\" class=\"wp-image-160807\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4.png 1580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-510x425.png 510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-768x640.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-1536x1279.png 1536w\" sizes=\"(max-width: 1580px) 100vw, 1580px\"\/><\/noscript><img decoding=\"async\" width=\"1580\" height=\"1316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4.png\" alt=\"Ahrefs Webmaster Tools vs. Google Search Console\" class=\"lazyload wp-image-160807\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4.png 1580w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-510x425.png 510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-768x640.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-1536x1279.png 1536w\" data-sizes=\"(max-width: 1580px) 100vw, 1580px\"\/><\/figure>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Feature highlight\u00a0<\/h3>\n<p>One of the popular use cases for GSC is using the click-through rate data, found in the \u201cSearch results\u201d report.\u00a0<\/p>\n<p>This metric shows the number of clicks that your webpages received divided by the number of times they were shown. So when you see a keyword ranking high but generating poor CTR, you can see the page that ranks for this keyword and try to optimize its\u00a0title.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1598\" height=\"802\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5.png\" alt=\"CTR data in Google Search Console&#10;\" class=\"wp-image-160808\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5.png 1598w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-680x341.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-768x385.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-1536x771.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-400x200.png 400w\" sizes=\"(max-width: 1598px) 100vw, 1598px\"\/><\/noscript><img decoding=\"async\" width=\"1598\" height=\"802\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5.png\" alt=\"CTR data in Google Search Console&#10;\" class=\"lazyload wp-image-160808\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5.png 1598w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-680x341.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-768x385.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-1536x771.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-400x200.png 400w\" data-sizes=\"(max-width: 1598px) 100vw, 1598px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n<p>Google Search Console is\u00a0free.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"HubSpot \u2013 Marketing automation\" data-section=\"hubspot-marketing-automation\">\n<h2 class=\"wp-block-heading\">4. <a href=\"https:\/\/www.hubspot.com\/\">HubSpot<\/a> \u2013 Marketing automation\u00a0<\/h2>\n<\/div>\n<\/div>\n<p>HubSpot is one of the most popular CRMs in the market and, lately, it\u2019s been expanding on marketing tools.\u00a0<\/p>\n<p>One of the main benefits of using HubSpot is that it offers analytics, content creation, and automation functionality \u201cunder one roof.\u201d So while you\u2019re analyzing website data, you can easily jump to another tool in the suite to put your insights into action.\u00a0<\/p>\n<p>Moreover, some teams value HubSpot\u2019s product family because it offers seamless operations between marketing, sales, and customer service.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Why you need\u00a0it\u00a0<\/h3>\n<p>If you\u2019re doing <a href=\"https:\/\/ahrefs.com\/blog\/lead-generation\/\">lead generation<\/a> and lead nurturing, you probably can\u2019t go wrong with HubSpot.\u00a0<\/p>\n<p>Without any coding skills, you can set up a site, start blogging, and create landing pages for <a href=\"https:\/\/ahrefs.com\/blog\/lead-magnet\/\">lead magnets<\/a>. Then you can engage your leads in email workflows without the need for another tool.\u00a0<\/p>\n<p>The analytic capabilities you get in the package aren\u2019t the most advanced on the market, but they\u2019re enough to get a decent insight into your performance.\u00a0<\/p>\n<p>What\u2019s more, as the company has been adding more free tools and features, HubSpot may be a good choice for small businesses.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Feature highlight\u00a0<\/h3>\n<p>While testing the analytics features in the free version, I found the dashboard feature super useful. With different features on board, you certainly don\u2019t want to click through the entire tool to find the right report. A customizable dashboard solves that because you get all your important reports in one\u00a0place.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1165\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-1.png\" alt=\"Dashboard in HubSpot\" class=\"wp-image-160810\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-1-680x396.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-1-768x448.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-1-1536x895.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1165\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-1.png\" alt=\"Dashboard in HubSpot\" class=\"lazyload wp-image-160810\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-1-680x396.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-1-768x448.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-1-1536x895.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><figcaption class=\"wp-element-caption\">A quick dashboard I created. Shows data from different tools in one\u00a0place.<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n<p>You can start with the basic functionality of HubSpot for free. Premium plans start at $18\/month (for an annual subscription) and largely depend on your contact list\u00a0size.\u00a0<\/p>\n<p>Visual Web Optimizer offers everything you\u2019d need to launch experiments on your website:<\/p>\n<ul>\n<li>A\/B and multivariate testing\u00a0<\/li>\n<li>Heatmaps<\/li>\n<li>Session recordings\u00a0<\/li>\n<li>Page personalization for audience segments\u00a0<\/li>\n<li>On-site surveys\u00a0<\/li>\n<li>Form filling analysis\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Why you need\u00a0it\u00a0<\/h3>\n<p>VWO takes the guesswork out of web design and copywriting. It allows you to test out ideas for virtually every element of your website to see how they impact clicks, signups, and other goals. No coding skills required.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Feature highlight\u00a0<\/h3>\n<p>VWO allows you to quickly hop in and test pretty much any kind of idea for improving your website\u2014and that\u2019s obviously great.\u00a0<\/p>\n<p>But what made an impression on me is how VWO enables you to be scientific and organized about your experiments (which is great for collaboration too).\u00a0<\/p>\n<p>I could document observations as they happened, regardless of any ongoing tests. When I got an idea of how to address my observations, I could create a hypothesis and link it to any kind of experiment.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1774\" height=\"1244\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-1.png\" alt=\"&quot;Hypothesis&quot; feature in Visual Web Optimizer\" class=\"wp-image-160812\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-1.png 1774w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-1-606x425.png 606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-1-768x539.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-1-1536x1077.png 1536w\" sizes=\"(max-width: 1774px) 100vw, 1774px\"\/><\/noscript><img decoding=\"async\" width=\"1774\" height=\"1244\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-1.png\" alt=\"&quot;Hypothesis&quot; feature in Visual Web Optimizer\" class=\"lazyload wp-image-160812\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-1.png 1774w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-1-606x425.png 606w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-1-768x539.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-1-1536x1077.png 1536w\" data-sizes=\"(max-width: 1774px) 100vw, 1774px\"\/><\/figure>\n<p>VWO also provides a neat planning tool (kanban). I can just leave my hypotheses in the backlog and let someone pick the one that should be tested.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n<p>VWO offers a free plan. Premium plans start at $173\/month for the core tool and depend on the number of users you want to track per month and optional tools.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"GTMetrix \u2013 Quick speed test on any website\" data-section=\"gtmetrix-quick-speed-test-on-any-website\">\n<h2 class=\"wp-block-heading\">6. <a href=\"https:\/\/gtmetrix.com\/\">GTMetrix<\/a> \u2013 Quick speed test on any website\u00a0<\/h2>\n<\/div>\n<\/div>\n<p>How fast does your website load? This is the question best answered by GTMetrix.\u00a0<\/p>\n<p>It\u2019s one of the most feature-rich site speed tools on the market, offering crucial metrics (such as <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a>) and automated monitoring.<\/p>\n<h3 class=\"wp-block-heading\">Why you need\u00a0it\u00a0<\/h3>\n<p>Starting from the top, why do you even need to monitor your site speed? There are a couple of reasons:<\/p>\n<ul>\n<li><strong>User experience<\/strong> \u2013 Nobody likes slow sites. This can translate into lost users and customers, especially when access to content needs to be quick (e.g., news\u00a0sites).<\/li>\n<li><strong>SEO<\/strong> \u2013 Site speed is one of the <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\">Page Experience signals<\/a>. If your site is sluggish, that can hurt your rankings.<\/li>\n<li><strong>Optimization<\/strong> \u2013 Chances are, your site could work even faster if you knew where the bottlenecks were.\u00a0<\/li>\n<\/ul>\n<p>Now, why this tool and not just <em>any <\/em>site speed tool? Here are some good reasons:<\/p>\n<ul>\n<li>Access to multiple testing locations (so you know how fast your site is in the country\/city where your most important users\u00a0are)<\/li>\n<li>Simulating different device types\u00a0<\/li>\n<li>Simulating mobile internet and various connection speeds\u00a0<\/li>\n<li>Regular monitoring with alerts\u00a0<\/li>\n<\/ul>\n<p>By the way, you can test any site with this tool\u2014useful for agency-side marketers.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Feature highlight\u00a0<\/h3>\n<p>Even a free GTMetrix plan allows for automated performance monitoring. You can also set specific conditions for an email alert to trigger.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"816\" height=\"922\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3.png\" alt=\"Setting up alerts in GTMetrix\" class=\"wp-image-160813\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3.png 816w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-376x425.png 376w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-768x868.png 768w\" sizes=\"(max-width: 816px) 100vw, 816px\"\/><\/noscript><img decoding=\"async\" width=\"816\" height=\"922\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3.png\" alt=\"Setting up alerts in GTMetrix\" class=\"lazyload wp-image-160813\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3.png 816w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-376x425.png 376w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-768x868.png 768w\" data-sizes=\"(max-width: 816px) 100vw, 816px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n<p>GTMetrix offers a free plan. Premium plans are offered on a monthly and annual basis, starting at $10.67\/month if you go for an annual subscription.\u00a0<\/p>\n<p>Frequently asked questions about tools used for web analysis.<\/p>\n<h3 class=\"wp-block-heading\">What are the benefits of using web analytics?<\/h3>\n<p>The main benefit is improving website performance. Thanks to the data made available by web analytics tools, you can identify areas that need improvement, such as conversion rates, speed, or search engine optimization.<\/p>\n<p>Web analytics also provide valuable market data: who your visitors are, where they are coming from, and what content interests them.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Are web analytics tools easy to\u00a0use?<\/h3>\n<p>Generally speaking, yes. They usually don\u2019t require coding skills and can be set up without effort.\u00a0<\/p>\n<p>That said, there may be some learning curve regarding different types of data and how to use\u00a0them.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">What type of data can you collect with web analytics tools?\u00a0<\/h3>\n<p>Here are some of the most actionable data\u00a0types:<\/p>\n<ul>\n<li>Website traffic (with sources)<\/li>\n<li>Search engine ranking\u00a0<\/li>\n<li>Organic keywords\u00a0<\/li>\n<li>Backlink profile<\/li>\n<li>Funnel conversion and goal completion<\/li>\n<li>Campaign performance<\/li>\n<li>Top\/underperforming pages<\/li>\n<li>Page speed\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">How do I use web analytics data to improve my website?<\/h3>\n<p>Good web analytics tools offer functionality based on the most important aspects of site performance. They make it easy to spot things that need improvements, such as <a href=\"https:\/\/ahrefs.com\/blog\/how-to-increase-organic-traffic\/\">organic traffic<\/a>.\u00a0\u00a0<\/p>\n<p>Improvements are usually made to the content, design, or technical aspects of the website.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">What about data privacy?\u00a0<\/h3>\n<p>When it comes to the privacy of visitor data, find a tool that is compliant with the laws in your country (e.g., <a href=\"https:\/\/gdpr-info.eu\/\">GDPR<\/a>, <a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa#:~:text=The%20California%20Consumer%20Privacy%20Act,how%20to%20implement%20the%20law.\">CCPA<\/a>).\u00a0<\/p>\n<p>Some tools offer two-step authentication and SSO to further protect your\u00a0data.<\/p>\n<p>In the case of general website performance tools, there is sometimes the option to host them on your server. This is considered a good way to make sure only you can access your\u00a0data.<\/p>\n<h3 class=\"wp-block-heading\">How to choose the right\u00a0tool?\u00a0<\/h3>\n<p>Identify areas where web analytics tools can help your business, consider reviews and preferences in your team, and get tools that fit within your budget.<\/p>\n<p>If you\u2019re not sure how web analytics can help, consider trying out free tools\u00a0first.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n<p>There are some helpful additions to web analytics tools, e.g., aggregators like Klipfolio, Cyfe, or Google Data Studio. They will allow you to get a quick overview of the key web metrics and see them next to other important data your company tracks.<\/p>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a> or <a href=\"https:\/\/seocommunity.social\/@mako\">Mastodon<\/a>.\u00a0<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/web-analytics-tools\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web analytics tools allow you to collect, analyze, and report website data. If you\u2019re a marketer or a business owner looking to improve your site, these are the kind of tools you\u00a0need. There are more website analytics tools than you\u2019ll ever require. So here\u2019s a list of the only six tools you\u2019ll need based on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2223"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2224"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}