{"id":2245,"date":"2023-06-27T05:17:28","date_gmt":"2023-06-27T05:17:28","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/15-easy-seo-tips-for-higher-rankings\/"},"modified":"2023-06-27T05:17:28","modified_gmt":"2023-06-27T05:17:28","slug":"15-easy-seo-tips-for-higher-rankings","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/15-easy-seo-tips-for-higher-rankings\/","title":{"rendered":"15 Easy SEO Tips for Higher Rankings"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>If you want more traffic to your website from search engines, you need to rank higher for keywords that people are searching for.<\/p>\n<p>Below are a few simple SEO tips to help you do\u00a0that.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">1. Rank faster by picking easier keywords<\/h2>\n<\/p>\n<\/div>\n<p>Many things affect ranking difficulty. But if you see pages from similar caliber sites in the top five with few backlinks, that\u2019s usually a sign of a keyword that\u2019s easy to rank\u00a0for.<\/p>\n<p>Here\u2019s how to find these keywords:<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter a broad\u00a0topic<\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<li>Set the Keyword Difficulty (KD) filter to \u226410<\/li>\n<li>Set the \u201cLowest DR\u201d filter (top 5) to your site\u2019s DR (you can check this in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>)<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image11-7.png\" alt=\"Finding keywords with low-DR websites ranking in the top five in Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-161759\" width=\"1018\" height=\"608\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image11-7.png 1018w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image11-7-680x406.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image11-7-768x459.png 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image11-7.png\" alt=\"Finding keywords with low-DR websites ranking in the top five in Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-161759\" width=\"1018\" height=\"608\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image11-7.png 1018w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image11-7-680x406.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image11-7-768x459.png 768w\" data-sizes=\"(max-width: 1018px) 100vw, 1018px\"\/><\/figure>\n<p>For example, the top-ranking page for \u201cski helmet headphones\u201d has one website linking to it and lives on a DR 19 website:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1642\" height=\"276\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7.png\" alt=\"Example of a low-DR website ranking #1 for &quot;ski helmet headphones&quot; with one linking website&#10;\" class=\"wp-image-161760\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7.png 1642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7-680x114.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7-768x129.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7-1536x258.png 1536w\" sizes=\"(max-width: 1642px) 100vw, 1642px\"\/><\/noscript><img decoding=\"async\" width=\"1642\" height=\"276\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7.png\" alt=\"Example of a low-DR website ranking #1 for &quot;ski helmet headphones&quot; with one linking website&#10;\" class=\"lazyload wp-image-161760\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7.png 1642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7-680x114.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7-768x129.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-7-1536x258.png 1536w\" data-sizes=\"(max-width: 1642px) 100vw, 1642px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">2. Boost page authority with internal links<\/h2>\n<\/p>\n<\/div>\n<p>Internal links can pass <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a>, which can help boost a page\u2019s rankings.<\/p>\n<p>Here\u2019s how to find internal linking opportunities for free using <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools (AWT)<\/a>:<\/p>\n<ol>\n<li>Crawl your site with <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a><\/li>\n<li>Go to the <strong>Link opportunities<\/strong> report<\/li>\n<li>Search for the URL of the page you want to\u00a0boost<\/li>\n<li>Choose \u201cTarget page\u201d from the dropdown<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1316\" height=\"526\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image18-6.png\" alt=\"Finding internal link opportunities in Ahrefs' Site Audit&#10;\" class=\"wp-image-161762\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image18-6.png 1316w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image18-6-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image18-6-768x307.png 768w\" sizes=\"(max-width: 1316px) 100vw, 1316px\"\/><\/noscript><img decoding=\"async\" width=\"1316\" height=\"526\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image18-6.png\" alt=\"Finding internal link opportunities in Ahrefs' Site Audit&#10;\" class=\"lazyload wp-image-161762\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image18-6.png 1316w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image18-6-680x272.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image18-6-768x307.png 768w\" data-sizes=\"(max-width: 1316px) 100vw, 1316px\"\/><\/figure>\n<p>You\u2019ll see a list of contextual internal linking opportunities.\u00a0<\/p>\n<p>For example, here\u2019s a suggestion to link from <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-tools\/\">our list of content marketing tools<\/a> to our post about <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-strategy\/\">building a content marketing strategy<\/a> with \u201ccontent marketing strategy\u201d as the anchor text.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"189\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2.png\" alt=\"Example of an internal link opportunity for the Ahrefs Blog in Ahrefs' Site Audit&#10;\" class=\"wp-image-161764\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2-680x64.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2-768x73.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2-1536x145.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"189\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2.png\" alt=\"Example of an internal link opportunity for the Ahrefs Blog in Ahrefs' Site Audit&#10;\" class=\"lazyload wp-image-161764\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2-680x64.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2-768x73.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image24-2-1536x145.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">3. Rank for more long-tail keywords with FAQ sections<\/h2>\n<\/p>\n<\/div>\n<p>FAQ sections answer popular questions about a topic. Adding them to your page can help you rank higher for <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\">long-tail keywords<\/a>.\u00a0<\/p>\n<p>For example, <a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">our guide to H1 tags<\/a> answers how long they should be in the FAQ section.<\/p>\n<p>As a result, it ranks high for a related long-tail search:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1400\" height=\"814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image10-10.png\" alt=\"Example of our post about H1 tags ranking high for a long-tail keyword thanks to us answering an FAQ&#10;\" class=\"wp-image-161767\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image10-10.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image10-10-680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image10-10-768x447.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"\/><\/noscript><img decoding=\"async\" width=\"1400\" height=\"814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image10-10.png\" alt=\"Example of our post about H1 tags ranking high for a long-tail keyword thanks to us answering an FAQ&#10;\" class=\"lazyload wp-image-161767\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image10-10.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image10-10-680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image10-10-768x447.png 768w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\"\/><\/figure>\n<p>Here\u2019s how to find frequently asked questions to answer:<\/p>\n<ol>\n<li>Go to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter your\u00a0topic<\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<li>Toggle to \u201cQuestions\u201d<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-7.png\" alt=\"Finding popular questions in Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-161769\" width=\"543\" height=\"510\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-7.png 988w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-7-452x425.png 452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-7-768x721.png 768w\" sizes=\"(max-width: 543px) 100vw, 543px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-7.png\" alt=\"Finding popular questions in Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-161769\" width=\"543\" height=\"510\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-7.png 988w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-7-452x425.png 452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-7-768x721.png 768w\" data-sizes=\"(max-width: 543px) 100vw, 543px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">4. Shortcut your way to position #1 by winning more featured snippets<\/h2>\n<\/p>\n<\/div>\n<p>Featured snippets are quick answers in search results that Google pulls from a page ranking in the top 10. You can often \u201cshortcut\u201d your way to the top of Google by winning them.<\/p>\n<p>Here\u2019s how to find the easiest opportunities:\u00a0<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Enter your domain<\/li>\n<li>Go to the <strong>Organic keywords <\/strong>report<\/li>\n<li>Filter for keywords in positions #1\u20135<\/li>\n<li>Filter for keywords that trigger featured snippets \u201cwhere target doesn\u2019t rank\u201d\u00a0<\/li>\n<li>Look for keywords where your page is missing the answer, then add\u00a0it<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1296\" height=\"856\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image13-6.png\" alt=\"Finding the best featured snippet opportunities in Ahrefs' Site Explorer&#10;\" class=\"wp-image-161771\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image13-6.png 1296w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image13-6-643x425.png 643w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image13-6-768x507.png 768w\" sizes=\"(max-width: 1296px) 100vw, 1296px\"\/><\/noscript><img decoding=\"async\" width=\"1296\" height=\"856\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image13-6.png\" alt=\"Finding the best featured snippet opportunities in Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-161771\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image13-6.png 1296w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image13-6-643x425.png 643w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image13-6-768x507.png 768w\" data-sizes=\"(max-width: 1296px) 100vw, 1296px\"\/><\/figure>\n<p>For example, the snippet for \u201cgoogle operators\u201d is a definition:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1154\" height=\"826\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-12.png\" alt=\"Example of a featured snippet with a definition&#10;\" class=\"wp-image-161773\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-12.png 1154w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-12-594x425.png 594w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-12-768x550.png 768w\" sizes=\"(max-width: 1154px) 100vw, 1154px\"\/><\/noscript><img decoding=\"async\" width=\"1154\" height=\"826\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-12.png\" alt=\"Example of a featured snippet with a definition&#10;\" class=\"lazyload wp-image-161773\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-12.png 1154w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-12-594x425.png 594w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image3-12-768x550.png 768w\" data-sizes=\"(max-width: 1154px) 100vw, 1154px\"\/><\/figure>\n<p>To stand a chance at winning the snippet, we\u2019ll need to define the term on our\u00a0page.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">5. Reclaim \u201cauthority\u201d by fixing dead pages with backlinks<\/h2>\n<\/p>\n<\/div>\n<p>Backlinks can only help you rank higher if they point to working pages.<\/p>\n<p>Here\u2019s how to find dead pages with backlinks:<\/p>\n<ol>\n<li>Enter your site into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/li>\n<li>Go to the<strong> Best by links<\/strong> report<\/li>\n<li>Filter for pages with the HTTP code \u201c404 not\u00a0found\u201d\u00a0<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1458\" height=\"1144\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image27-3.png\" alt=\"Finding dead pages with backlinks in Ahrefs' Site Explorer&#10;\" class=\"wp-image-161775\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image27-3.png 1458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image27-3-542x425.png 542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image27-3-768x603.png 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\"\/><\/noscript><img decoding=\"async\" width=\"1458\" height=\"1144\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image27-3.png\" alt=\"Finding dead pages with backlinks in Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-161775\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image27-3.png 1458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image27-3-542x425.png 542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image27-3-768x603.png 768w\" data-sizes=\"(max-width: 1458px) 100vw, 1458px\"\/><\/figure>\n<p>Here\u2019s how to fix\u00a0them:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1804\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links.png\" alt=\"How to deal with broken links&#10;\" class=\"wp-image-161754\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links-377x425.png 377w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links-768x866.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links-1362x1536.png 1362w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1804\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links.png\" alt=\"How to deal with broken links&#10;\" class=\"lazyload wp-image-161754\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links-377x425.png 377w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links-768x866.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/how-to-deal-with-broken-links-1362x1536.png 1362w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">6. Improve your chances of ranking by matching search intent<\/h2>\n<\/p>\n<\/div>\n<p>People are usually looking for one of these types of content when they search Google:<\/p>\n<ul>\n<li>Blog post<\/li>\n<li>Interactive tool<\/li>\n<li>Video<\/li>\n<li>Category page<\/li>\n<li>Product page<\/li>\n<\/ul>\n<p>To stand the best chance of ranking, you should align your content with search intent.\u00a0<\/p>\n<p>You can find this out by looking at the top-ranking pages.<\/p>\n<p>For example, interactive tools dominate the first page for \u201cdays between dates.\u201d But videos dominate the first page for \u201cexcel for beginners\u201d:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"2120\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example.png\" alt=\"Example of differing search intent between queries&#10;\" class=\"wp-image-161755\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example-321x425.png 321w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example-768x1018.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example-1159x1536.png 1159w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example-1546x2048.png 1546w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"2120\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example.png\" alt=\"Example of differing search intent between queries&#10;\" class=\"lazyload wp-image-161755\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example-321x425.png 321w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example-768x1018.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example-1159x1536.png 1159w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/search-intent-example-1546x2048.png 1546w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">7. Get more clicks by crafting compelling title\u00a0tags<\/h2>\n<\/p>\n<\/div>\n<p>Title tags are a <a href=\"https:\/\/www.searchenginejournal.com\/title-tags-are-tiny-ranking-factor\/425417\/\">small but confirmed ranking factor<\/a>, and Google often uses them for search snippets in the results.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1190\" height=\"264\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-8.png\" alt=\"Example of a title tag in Google's organic search results&#10;\" class=\"wp-image-161777\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-8.png 1190w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-8-680x151.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-8-768x170.png 768w\" sizes=\"(max-width: 1190px) 100vw, 1190px\"\/><\/noscript><img decoding=\"async\" width=\"1190\" height=\"264\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-8.png\" alt=\"Example of a title tag in Google's organic search results&#10;\" class=\"lazyload wp-image-161777\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-8.png 1190w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-8-680x151.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-8-768x170.png 768w\" data-sizes=\"(max-width: 1190px) 100vw, 1190px\"\/><\/figure>\n<p>Here\u2019s our advice for writing a compelling one:<\/p>\n<ul>\n<li><strong>Keep it short <\/strong>\u2013 Ideally under 70 characters.<\/li>\n<li><strong>Match search intent <\/strong>\u2013 Show that you have what searchers want.<\/li>\n<li><strong>Be descriptive <\/strong>\u2013 Give them what they\u00a0want.<\/li>\n<li><strong>Don\u2019t clickbait <\/strong>\u2013 Focus on overdelivering.<\/li>\n<li><strong>Include your keyword <\/strong>\u2013<strong> <\/strong>Or a close variation.\u00a0<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">8. Refresh outdated content to boost its rankings\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Rankings rarely last forever, so you need to refresh content periodically to maintain them.\u00a0<\/p>\n<p>Here\u2019s how to find declining content with <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a>:<\/p>\n<ol>\n<li>Go to the <strong>Search results<\/strong> report<\/li>\n<li>Click the \u201cDate\u201d filter and select \u201cCompare\u201d mode<\/li>\n<li>Choose \u201cCompare last 6 months to previous period\u201d<\/li>\n<li>Hit <strong>Apply<\/strong><\/li>\n<li>Click the \u201cPages\u201d tab in the\u00a0table<\/li>\n<li>Sort the results by \u201cClicks Difference\u201d from low to\u00a0high<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1880\" height=\"732\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9.png\" alt=\"Finding declining content in Google Search Console&#10;\" class=\"wp-image-161781\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9.png 1880w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9-680x265.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9-768x299.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9-1536x598.png 1536w\" sizes=\"(max-width: 1880px) 100vw, 1880px\"\/><\/noscript><img decoding=\"async\" width=\"1880\" height=\"732\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9.png\" alt=\"Finding declining content in Google Search Console&#10;\" class=\"lazyload wp-image-161781\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9.png 1880w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9-680x265.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9-768x299.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image9-9-1536x598.png 1536w\" data-sizes=\"(max-width: 1880px) 100vw, 1880px\"\/><\/figure>\n<p>From there, look for pages where searchers would expect fresh information and update them.\u00a0<\/p>\n<p>For example, take <a href=\"https:\/\/ahrefs.com\/blog\/top-google-searches\/\">our list of the top Google searches<\/a>. This page\u2019s rankings almost certainly declined because searchers want an up-to-date list.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">9. Get powerful backlinks with\u00a0HARO<\/h2>\n<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.helpareporter.com\/\">HARO<\/a> is a service that connects journalists and sources.\u00a0<\/p>\n<p>Sign up as a source, and you\u2019ll get daily emails with questions from journalists at various publications. Answer these, and you can earn mentions and backlinks that may help you rank higher in Google.<\/p>\n<p>For example, here\u2019s a journalist from Apartment Therapy (DR 87) requesting insights from landlords:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1126\" height=\"530\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-10.png\" alt=\"Example of a HARO request&#10;\" class=\"wp-image-161783\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-10.png 1126w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-10-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-10-768x361.png 768w\" sizes=\"(max-width: 1126px) 100vw, 1126px\"\/><\/noscript><img decoding=\"async\" width=\"1126\" height=\"530\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-10.png\" alt=\"Example of a HARO request&#10;\" class=\"lazyload wp-image-161783\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-10.png 1126w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-10-680x320.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-10-768x361.png 768w\" data-sizes=\"(max-width: 1126px) 100vw, 1126px\"\/><\/figure>\n<p>Here\u2019s the link a landlord earned by replying to this request:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"972\" height=\"434\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image19-4.png\" alt=\"Example of a backlink built using HARO&#10;\" class=\"wp-image-161785\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image19-4.png 972w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image19-4-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image19-4-768x343.png 768w\" sizes=\"(max-width: 972px) 100vw, 972px\"\/><\/noscript><img decoding=\"async\" width=\"972\" height=\"434\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image19-4.png\" alt=\"Example of a backlink built using HARO&#10;\" class=\"lazyload wp-image-161785\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image19-4.png 972w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image19-4-680x304.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image19-4-768x343.png 768w\" data-sizes=\"(max-width: 972px) 100vw, 972px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">10. Improve your Core Web Vitals to boost page experience<\/h2>\n<\/p>\n<\/div>\n<p>Core Web Vitals are speed metrics Google uses to measure user experience as part of its <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\">Page Experience signals<\/a>.<\/p>\n<p>They\u2019re not a super strong ranking factor, but they can still impact rankings.<\/p>\n<p>To check if your Core Web Vitals need work, use the <strong>Core Web Vitals <\/strong>report in Google Search Console or the <strong>Performance<\/strong> report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1167\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2.png\" alt=\"Checking Core Web Vitals performance in Ahrefs' Site Audit&#10;\" class=\"wp-image-161787\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2-680x397.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2-768x448.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2-1536x897.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1167\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2.png\" alt=\"Checking Core Web Vitals performance in Ahrefs' Site Audit&#10;\" class=\"lazyload wp-image-161787\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2-680x397.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2-768x448.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image26-2-1536x897.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">11. Combine similar pages to rank more easily\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Backlinks are a ranking factor, so it makes sense to combine very similar pages to consolidate authority and create a page with more \u201cranking power.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"2238\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings.png\" alt=\"Combine and consolidate similar pages to rank more easily\" class=\"wp-image-161757\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings-304x425.png 304w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings-768x1074.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings-1098x1536.png 1098w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings-1464x2048.png 1464w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"2238\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings.png\" alt=\"Combine and consolidate similar pages to rank more easily\" class=\"lazyload wp-image-161757\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings-304x425.png 304w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings-768x1074.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings-1098x1536.png 1098w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/consolidate-pages-to-boost-rankings-1464x2048.png 1464w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>For example, in 2017, we had two similar guides to broken link building that ranked in positions #5 and #6:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1056\" height=\"608\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image21-4.png\" alt=\"Rankings for our two pages about broken link building in 2016, via Ahrefs' Site Explorer&#10;\" class=\"wp-image-161789\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image21-4.png 1056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image21-4-680x392.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image21-4-768x442.png 768w\" sizes=\"(max-width: 1056px) 100vw, 1056px\"\/><\/noscript><img decoding=\"async\" width=\"1056\" height=\"608\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image21-4.png\" alt=\"Rankings for our two pages about broken link building in 2016, via Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-161789\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image21-4.png 1056w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image21-4-680x392.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image21-4-768x442.png 768w\" data-sizes=\"(max-width: 1056px) 100vw, 1056px\"\/><\/figure>\n<p>Here\u2019s what we\u00a0did:<\/p>\n<ol>\n<li>Updated the first guide with knowledge from both guides<\/li>\n<li>Redirected the second guide there with a <a href=\"https:\/\/ahrefs.com\/blog\/301-redirects\/\">301 redirect<\/a><\/li>\n<\/ol>\n<p>The page shot to position #1 almost immediately, and it\u2019s been in the top three ever\u00a0since.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1502\" height=\"624\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image17-4.png\" alt=\"Our ranking boost after we consolidated the two similar posts&#10;\" class=\"wp-image-161791\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image17-4.png 1502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image17-4-680x283.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image17-4-768x319.png 768w\" sizes=\"(max-width: 1502px) 100vw, 1502px\"\/><\/noscript><img decoding=\"async\" width=\"1502\" height=\"624\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image17-4.png\" alt=\"Our ranking boost after we consolidated the two similar posts&#10;\" class=\"lazyload wp-image-161791\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image17-4.png 1502w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image17-4-680x283.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image17-4-768x319.png 768w\" data-sizes=\"(max-width: 1502px) 100vw, 1502px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">12. Create thorough content to rank for more keywords<\/h2>\n<\/p>\n<\/div>\n<p>If your content covers more relevant subtopics, it\u2019ll likely rank for more keywords and get more traffic.<\/p>\n<p>Here\u2019s how to find the best subtopics to\u00a0cover:<\/p>\n<ol>\n<li>Put your main keyword into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Scroll to the SERP overview and select a few top-ranking pages<\/li>\n<li>Click the \u201cOpen in\u201d dropdown and select \u201cContent gap\u201d<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1080\" height=\"614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image12-8.png\" alt=\"Opening top-ranking pages in Ahrefs' Content Gap tool to find subtopics to cover&#10;\" class=\"wp-image-161793\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image12-8.png 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image12-8-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image12-8-768x437.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\"\/><\/noscript><img decoding=\"async\" width=\"1080\" height=\"614\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image12-8.png\" alt=\"Opening top-ranking pages in Ahrefs' Content Gap tool to find subtopics to cover&#10;\" class=\"lazyload wp-image-161793\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image12-8.png 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image12-8-680x387.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image12-8-768x437.png 768w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\"\/><\/figure>\n<p>If we do this for the keyword \u201caffiliate marketing,\u201d we can see that the top-ranking pages also rank in the top 10 for\u00a0these:<\/p>\n<ul>\n<li>what is affiliate marketing<\/li>\n<li>how to become an affiliate marketer<\/li>\n<li>how to do affiliate marketing<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1578\" height=\"1050\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2.png\" alt=\"Example of relevant subtopics to cover&#10;\" class=\"wp-image-161795\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2.png 1578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2-639x425.png 639w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2-768x511.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2-1536x1022.png 1536w\" sizes=\"(max-width: 1578px) 100vw, 1578px\"\/><\/noscript><img decoding=\"async\" width=\"1578\" height=\"1050\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2.png\" alt=\"Example of relevant subtopics to cover&#10;\" class=\"lazyload wp-image-161795\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2.png 1578w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2-639x425.png 639w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2-768x511.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image16-2-1536x1022.png 1536w\" data-sizes=\"(max-width: 1578px) 100vw, 1578px\"\/><\/figure>\n<p>By covering these subtopics in a piece about \u201caffiliate marketing,\u201d we can potentially rank for them and get more traffic.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">13. Earn backlinks by curating industry statistics<\/h2>\n<\/p>\n<\/div>\n<p>Bloggers and journalists often quote statistics in their content. If you can be the source of these statistics, you can earn backlinks to your website.<\/p>\n<p>Here\u2019s how to find statistics keywords to target:<\/p>\n<ol>\n<li>Enter a few broad topics into <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Go to the <strong>Matching terms<\/strong> report\u00a0<\/li>\n<li>Add \u201cstatistics\u201d to the \u201cInclude\u201d filter<\/li>\n<\/ol>\n<p>For example, there are an estimated 600 monthly searches in the U.S. for \u201cseo statistics\u201d:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"930\" height=\"834\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-10.png\" alt=\"Search volume for &quot;SEO statistics,&quot; via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-161797\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-10.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-10-474x425.png 474w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-10-768x689.png 768w\" sizes=\"(max-width: 930px) 100vw, 930px\"\/><\/noscript><img decoding=\"async\" width=\"930\" height=\"834\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-10.png\" alt=\"Search volume for &quot;SEO statistics,&quot; via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-161797\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-10.png 930w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-10-474x425.png 474w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-10-768x689.png 768w\" data-sizes=\"(max-width: 930px) 100vw, 930px\"\/><\/figure>\n<p>If you were to curate and publish some SEO statistics on a page and rank for this term, chances are that bloggers and journalists would find your page when searching for statistics. They\u2019d also be likely to link to your page as the source.<\/p>\n<p>This is what we did back in 2020. Our page now has backlinks from 1,900 websites.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1542\" height=\"734\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6.png\" alt=\"Number of referring domains to our &quot;SEO statistics&quot; page&#10;\" class=\"wp-image-161799\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6.png 1542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6-768x366.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6-1536x731.png 1536w\" sizes=\"(max-width: 1542px) 100vw, 1542px\"\/><\/noscript><img decoding=\"async\" width=\"1542\" height=\"734\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6.png\" alt=\"Number of referring domains to our &quot;SEO statistics&quot; page&#10;\" class=\"lazyload wp-image-161799\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6.png 1542w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6-768x366.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image14-6-1536x731.png 1536w\" data-sizes=\"(max-width: 1542px) 100vw, 1542px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">14. Improve E-E-A-T by including expert quotes<\/h2>\n<\/p>\n<\/div>\n<p>E-E-A-T stands for experience, expertise, authority, and\u00a0trust.\u00a0<\/p>\n<p>It\u2019s not a direct ranking factor, but Google <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1182674027166326785\">says<\/a> it uses \u201ca variety of signals as a proxy to tell if content seems to match E-E-A-T.\u201d\u00a0<\/p>\n<p>Backlinks are <a href=\"https:\/\/twitter.com\/patrickstox\/status\/974318705633935360\">one of these signals<\/a>, and including expert quotes may help you get more of\u00a0them.<\/p>\n<p>For example, here\u2019s a backlink we earned to <a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/\">our hreflang tags guide<\/a>, thanks to quoting <a href=\"https:\/\/twitter.com\/JohnMu\">John Mueller<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"690\" height=\"286\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image20-2.png\" alt=\"Example of a backlink earned thanks to a quote, via Ahrefs' Site Explorer&#10;\" class=\"wp-image-161801\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image20-2.png 690w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image20-2-680x282.png 680w\" sizes=\"(max-width: 690px) 100vw, 690px\"\/><\/noscript><img decoding=\"async\" width=\"690\" height=\"286\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image20-2.png\" alt=\"Example of a backlink earned thanks to a quote, via Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-161801\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image20-2.png 690w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image20-2-680x282.png 680w\" data-sizes=\"(max-width: 690px) 100vw, 690px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">15. Help Google understand your content with short, SEO-friendly URLs\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Google <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide?hl=en\">says<\/a> to use words that are relevant to your site\u2019s content in your URL. The easiest way to do this is to set the URL slug as your target keyword.<\/p>\n<p>For example, our main keyword for this post is \u201cseo tips,\u201d so that\u2019s our URL\u00a0slug:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"544\" height=\"56\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-9.png\" alt=\"Example of a keyword as the URL slug&#10;\" class=\"wp-image-161803\"\/><\/noscript><img decoding=\"async\" width=\"544\" height=\"56\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-9.png\" alt=\"Example of a keyword as the URL slug&#10;\" class=\"lazyload wp-image-161803\"\/><\/figure>\n<p>If your URLs have subfolders, use common sense to keep them short and relevant.\u00a0<\/p>\n<p>For example, the target keyword for <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/backlinks\">our backlinks definition<\/a> is \u201cwhat are backlinks.\u201d But as we already have <code>\/seo\/glossary\/<\/code> in the URL, we just used <code>\/backlinks\/<\/code> as the slug because it\u2019s clear from the rest of the URL that it\u2019s a definition.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"674\" height=\"62\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image25-3.png\" alt=\"Example of an SEO-friendly URL slug with subfolders&#10;\" class=\"wp-image-161804\"\/><\/noscript><img decoding=\"async\" width=\"674\" height=\"62\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image25-3.png\" alt=\"Example of an SEO-friendly URL slug with subfolders&#10;\" class=\"lazyload wp-image-161804\"\/><\/figure>\n<h2 class=\"wp-block-heading\">Get more SEO\u00a0tips<\/h2>\n<p>Watch the video below or take <a href=\"https:\/\/ahrefs.com\/academy\/seo-training-course\">our free SEO course for beginners<\/a> to learn more tips and ideas for ranking higher.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/> <\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/seo-tips\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want more traffic to your website from search engines, you need to rank higher for keywords that people are searching for. Below are a few simple SEO tips to help you do\u00a0that.\u00a0 1. Rank faster by picking easier keywords Many things affect ranking difficulty. But if you see pages from similar caliber sites [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2245"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2246"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}