{"id":2247,"date":"2023-06-28T05:11:13","date_gmt":"2023-06-28T05:11:13","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/what-it-is-how-to-do-it-successfully\/"},"modified":"2023-06-28T05:11:13","modified_gmt":"2023-06-28T05:11:13","slug":"what-it-is-how-to-do-it-successfully","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/what-it-is-how-to-do-it-successfully\/","title":{"rendered":"What It Is &#038; How to Do It Successfully"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Digital content creation is the process of creating and publishing content on digital platforms, like websites, social media, and\u00a0more.<\/p>\n<p>In this post, you\u2019ll learn how to create digital content that people want to\u00a0see.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">Why is digital content creation important?<\/h2>\n<\/p>\n<\/div>\n<p>The online world is made up of content. Whether you\u2019re searching on Google or scrolling through TikTok, you\u2019re consuming content.\u00a0<\/p>\n<p>So if you want to build online visibility and <a href=\"https:\/\/ahrefs.com\/blog\/how-to-drive-traffic-to-your-website\/\">drive traffic to your website<\/a> or business, you need to create digital content. This will allow you to reach your target audience online.<\/p>\n<p>Also, creating digital content allows you to build an audience and develop trust with them. You\u2019ll become the go-to authority for anything related to your niche and topic of choice.\u00a0<\/p>\n<p>For example, we publish frequently on <a href=\"https:\/\/www.youtube.com\/@AhrefsCom\">YouTube<\/a>. Here\u2019s an example of the type of comments we\u00a0get:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"874\" height=\"316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-11.png\" alt=\"YouTube comment praising Sam Oh\" class=\"wp-image-161837\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-11.png 874w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-11-680x246.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-11-768x278.png 768w\" sizes=\"(max-width: 874px) 100vw, 874px\"\/><\/noscript><img decoding=\"async\" width=\"874\" height=\"316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-11.png\" alt=\"YouTube comment praising Sam Oh\" class=\"lazyload wp-image-161837\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-11.png 874w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-11-680x246.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image5-11-768x278.png 768w\" data-sizes=\"(max-width: 874px) 100vw, 874px\"\/><\/figure>\n<p>Finally, you can <em>actually<\/em> earn a living from it. You could be paid as a <a href=\"https:\/\/ahrefs.com\/blog\/content-creator\/\">content creator<\/a> for your digital content creation skills, or you could monetize the audience you\u2019ve built\u2014ads, product placements, <a href=\"https:\/\/ahrefs.com\/blog\/affiliate-marketing\/\">affiliate marketing<\/a>, consulting, selling your own products, and\u00a0more.<\/p>\n<p>Here are some examples of digital content you can create:<\/p>\n<ol>\n<li><strong>Blog posts<\/strong> \u2013 You\u2019re reading one now. They\u2019re one of the most common types of digital content. Learn <a href=\"https:\/\/ahrefs.com\/blog\/how-to-write-a-blog-post\/\">how to write a great blog post here<\/a>.<\/li>\n<li><strong>Videos<\/strong> \u2013 They could be longer-form ones (like those we <a href=\"https:\/\/www.youtube.com\/c\/ahrefscom\">publish on YouTube<\/a>) or short-form videos (like TikTok, Instagram Reels, YouTube Shorts, and\u00a0more).\u00a0<\/li>\n<li><strong>Podcasts<\/strong> \u2013 Audio content that can range from short-form (&lt;5 mins) to long-form ones (I\u2019ve seen seven hours and more). These days, podcasts also come in video formats.<\/li>\n<li><strong>Photos, images, and GIFs<\/strong> \u2013 One of the most common types of digital content on social media. They could be real or AI-generated. This category also includes custom illustrations, charts, diagrams, graphs, infographics, memes, and\u00a0more.<\/li>\n<li><strong>Social media posts <\/strong>\u2013 These are content published on popular platforms like Instagram, Twitter, LinkedIn, Reddit, and more. There may be specific formats for each platform (e.g., carousels on LinkedIn, threads on Twitter, and\u00a0more).<\/li>\n<li><strong>Newsletters<\/strong> \u2013 Emails sent to an audience at a particular frequency. These can be long-form essays, curated links (like our <a href=\"https:\/\/ahrefs.com\/newsletter\">newsletter<\/a>), or\u00a0more.\u00a0<\/li>\n<li><strong>Courses<\/strong> \u2013 A structured series of videos (sometimes together with text and worksheets) intended to teach a subject or topic, like our <a href=\"https:\/\/app.ahrefs.com\/academy\/seo-training-course\/lesson-0-1\">SEO course for beginners<\/a>.<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">The digital content creation process<\/h2>\n<\/p>\n<\/div>\n<p>The process of creating digital content is similar for every channel.\u00a0<\/p>\n<p>Here\u2019s how to do\u00a0it:<\/p>\n<h3 class=\"wp-block-heading\">1. Decide on your main type of content<\/h3>\n<p>Making a video is different from writing a blog post. So each type of digital content requires you to possess different skills.<\/p>\n<p>However, even if your ideal goal is to be able to create any type of digital content, you\u2019ll want to begin by prioritizing. At this stage, getting started and doing the real thing is more important than dreaming about being able to create all types of content.\u00a0<\/p>\n<p>So choose the <strong>one<\/strong> type of digital content you wish to excel at creating and get started.\u00a0<\/p>\n<p>As writer Scott Young <a href=\"https:\/\/www.scotthyoung.com\/blog\/2021\/10\/19\/youre-trying-to-do-too-much\/\">says<\/a>:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Attempting several pursuits at once is a recipe for accomplishing none of them. Progress requires priorities. We need to tackle projects one at a time\u2014not try to juggle them all at\u00a0once.<\/p>\n<\/blockquote>\n<p>I recommend starting with the content type you have the most affinity with. These can result from your natural strengths or simply the platform you spend the most time\u00a0on.\u00a0<\/p>\n<p>For example, if you find yourself <s>wasting<\/s> spending hours on YouTube, then making videos could be up your alley. For me, I enjoyed reading books and blog posts, so I ended up choosing writing as my main <a href=\"https:\/\/ahrefs.com\/blog\/marketing-skills\/\">marketing skill<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">2. Find proven topics<\/h3>\n<p>No matter the type or platform you\u2019re <a href=\"https:\/\/ahrefs.com\/blog\/content-creation\/\">creating content<\/a> for, you\u2019ll want to ensure you\u2019re creating something that appeals to your target audience.<\/p>\n<p>Nothing beats the good old-fashioned method of asking your target audience what they want to\u00a0see.<\/p>\n<p>Find friends and family that match your audience profile and ask them what they\u2019d like to see or what type of content is missing\/neglected on the internet. For example, I breakdance as a hobby. So if I were to start a YouTube channel about breaking, it would be as easy as hitting up my regular practice spot and asking my fellow breakers some questions.<\/p>\n<p>If you\u2019re a business and have existing customers, reach out and ask them. You can join online groups on Facebook, Reddit, Discord, and Slack and ask them questions.\u00a0<\/p>\n<p>Beyond that, you can use tools to see what type of topics already performed well. This is an indicator that people are interested\u2014and will continue to be interested\u2014in those topics.<\/p>\n<p>For example, if you\u2019re creating blog posts, you\u2019ll want to know the topics people are searching for on Google. Since they\u2019re searching for those topics, then it\u2019s likely they\u2019ll want to read about\u00a0them.<\/p>\n<p>To find these topics, you\u2019ll have to do <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>. This is the process of finding the words and phrases people search for in search engines.<\/p>\n<p>The easiest way to do this is to use a keyword research tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. Here\u2019s how:<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter a word that\u2019s relevant to what you want to create content about (e.g., basketball)<\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<li>Switch the tab to <strong>Questions<\/strong><\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1282\" height=\"1168\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-11.jpg\" alt=\"Matching terms report with &quot;Questions&quot; tab toggled, via Ahrefs' Keywords Explorer\" class=\"wp-image-161838\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-11.jpg 1282w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-11-466x425.jpg 466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-11-768x700.jpg 768w\" sizes=\"(max-width: 1282px) 100vw, 1282px\"\/><\/noscript><img decoding=\"async\" width=\"1282\" height=\"1168\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-11.jpg\" alt=\"Matching terms report with &quot;Questions&quot; tab toggled, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-161838\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-11.jpg 1282w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-11-466x425.jpg 466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image7-11-768x700.jpg 768w\" data-sizes=\"(max-width: 1282px) 100vw, 1282px\"\/><\/figure>\n<p>This report will show you all the questions containing \u201cbasketball,\u201d sorted by <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/search-volume\">search volume<\/a>. Look through the report and pick out the questions you want to write\u00a0about.\u00a0<\/p>\n<p>Other examples:<\/p>\n<ul>\n<li><strong>Reddit<\/strong> \u2013 Find a relevant subreddit (e.g., r\/tennis if you\u2019re making tennis videos) and select \u201cTop\u201d and \u201cAll time.\u201d This will show you the most upvoted posts in that subreddit.<\/li>\n<li><strong>Twitter<\/strong> \u2013 Install a Chrome extension like <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/twemex-sidebar-for-twitte\/amoldiondpmjdnllknhklocndiibkcoe\">Twemex<\/a>, which will show you a user\u2019s most popular tweets of all\u00a0time.<\/li>\n<li><strong>YouTube<\/strong> \u2013 Use tools like <a href=\"https:\/\/www.tubebuddy.com\/\">TubeBuddy<\/a> or <a href=\"https:\/\/vidiq.com\/\">VidIQ<\/a> to do <a href=\"https:\/\/ahrefs.com\/blog\/youtube-keyword-research\/\">keyword research for YouTube<\/a>.<\/li>\n<li><strong>Podcasts<\/strong> \u2013 Use a search engine like <a href=\"https:\/\/www.listennotes.com\/\">ListenNotes<\/a> to see which episodes in your niche are trending.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">3. Create the content<\/h3>\n<p>There are three main steps involved in the process of <em>actually <\/em>creating the content:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1700\" height=\"1692\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/digital-content-creation.png\" alt=\"Flowchart showing how to plan, create, and publish content\" class=\"wp-image-161839\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/digital-content-creation.png 1700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/digital-content-creation-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/digital-content-creation-768x764.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/digital-content-creation-1536x1529.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/digital-content-creation-120x120.png 120w\" sizes=\"(max-width: 1700px) 100vw, 1700px\"\/><\/noscript><img decoding=\"async\" width=\"1700\" height=\"1692\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/digital-content-creation.png\" alt=\"Flowchart showing how to plan, create, and publish content\" class=\"lazyload wp-image-161839\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/digital-content-creation.png 1700w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/digital-content-creation-427x425.png 427w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/digital-content-creation-768x764.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/digital-content-creation-1536x1529.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/digital-content-creation-120x120.png 120w\" data-sizes=\"(max-width: 1700px) 100vw, 1700px\"\/><\/figure>\n<p>Let\u2019s take a deeper look.<\/p>\n<h4 class=\"wp-block-heading\">Planning<\/h4>\n<p>Before you put pen to paper, you\u2019ll want to have a clear idea of what it is <strong>exactly <\/strong>you want to say. Otherwise, there is a real risk of going off-track, missing the main points, and making your audience fall asleep.<\/p>\n<p>You may get away with simply throwing your thoughts out as a tweet or IG story. But even then, those types of posts can benefit from planning and rewriting:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">1. Always give value before you ask for value.<\/p>\n<p>2. Spend more time revising your tweets than you think is reasonable. Most of mine take 10-20 minutes to write. <\/p>\n<p>3. Post at least 1 tweet per\u00a0day.<\/p>\n<p>\u2014 James Clear (@JamesClear) <a href=\"https:\/\/twitter.com\/JamesClear\/status\/1293009794241003526?ref_src=twsrc%5Etfw\">August 11,\u00a02020<\/a><\/p><\/blockquote>\n<p>So this stage means creating an <a href=\"https:\/\/ahrefs.com\/blog\/blog-post-outline\/\">outline<\/a> (or a storyboard if you\u2019re making a video). For example, this post began as an outline:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1602\" height=\"918\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-8.png\" alt=\"Outline of the post on digital content creation&#10;\" class=\"wp-image-161841\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-8.png 1602w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-8-680x390.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-8-768x440.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-8-1536x880.png 1536w\" sizes=\"(max-width: 1602px) 100vw, 1602px\"\/><\/noscript><img decoding=\"async\" width=\"1602\" height=\"918\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-8.png\" alt=\"Outline of the post on digital content creation&#10;\" class=\"lazyload wp-image-161841\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-8.png 1602w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-8-680x390.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-8-768x440.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image4-8-1536x880.png 1536w\" data-sizes=\"(max-width: 1602px) 100vw, 1602px\"\/><\/figure>\n<p>To create the outline, I combined a mix\u00a0of:<\/p>\n<ul>\n<li>My own personal experience and knowledge.<\/li>\n<li>Looking at what the top-ranking pages have covered.<\/li>\n<li>Running a <a href=\"https:\/\/ahrefs.com\/academy\/how-to-use-ahrefs\/site-explorer\/content-gap\">content gap analysis<\/a>.<\/li>\n<\/ul>\n<p>Here\u2019s how to do the last\u00a0one:<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter your target topic<\/li>\n<li>Scroll to the <strong>SERP overview<\/strong><\/li>\n<li>Select a few of the top-ranking pages<\/li>\n<li>Click <strong>Open in<\/strong> and choose <strong>Content gap<\/strong><\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1126\" height=\"1016\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-8.png\" alt=\"SERP overview for &quot;how to get better at basketball,&quot; via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-161843\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-8.png 1126w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-8-471x425.png 471w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-8-768x693.png 768w\" sizes=\"(max-width: 1126px) 100vw, 1126px\"\/><\/noscript><img decoding=\"async\" width=\"1126\" height=\"1016\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-8.png\" alt=\"SERP overview for &quot;how to get better at basketball,&quot; via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-161843\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-8.png 1126w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-8-471x425.png 471w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image2-8-768x693.png 768w\" data-sizes=\"(max-width: 1126px) 100vw, 1126px\"\/><\/figure>\n<p>This report shows you all the common keywords the top-ranking pages are ranking for. These could make potential subtopics we could cover. However, we only want to see the most relevant ones, so let\u2019s set the \u201cIntersections\u201d filter to <strong>3, 4, and 5<\/strong>:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-10.png\" alt=\"Content Gap report&#10;\" class=\"wp-image-161845\" width=\"521\" height=\"597\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-10.png 868w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-10-371x425.png 371w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-10-768x879.png 768w\" sizes=\"(max-width: 521px) 100vw, 521px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-10.png\" alt=\"Content Gap report&#10;\" class=\"lazyload wp-image-161845\" width=\"521\" height=\"597\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-10.png 868w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-10-371x425.png 371w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image1-10-768x879.png 768w\" data-sizes=\"(max-width: 521px) 100vw, 521px\"\/><\/figure>\n<p>Scrolling through the list, we can see a few subtopics to include:<\/p>\n<ul>\n<li>how to learn to play basketball<\/li>\n<li>how to be better at basketball<\/li>\n<li>tips for basketball<\/li>\n<li>basketball techniques<\/li>\n<li>how long does it take to get good at basketball<\/li>\n<li>how to get the ball more in basketball<\/li>\n<\/ul>\n<p>If you\u2019re making an educational video on YouTube, this script format has worked well for\u00a0us:<\/p>\n<ol>\n<li><strong>Problem<\/strong> \u2013 Lead with the problem your video is solving.<\/li>\n<li><strong>Teaser<\/strong> \u2013 Show that there\u2019s a solution to the problem without giving it\u00a0away.<\/li>\n<li><strong>Solution<\/strong> \u2013 Teach how to solve the problem.<\/li>\n<\/ol>\n<p>Once you\u2019re done with your outline or storyboard, I recommend getting a friend or colleague to give feedback. We do this for all our outlines (and drafts too). At this stage, this feedback will be invaluable in helping you identify what\u2019s missing and what could be improved, especially with regard to the structure.<\/p>\n<h4 class=\"wp-block-heading\">Creating<\/h4>\n<p>No matter what you\u2019re creating, this part is really about hunkering down and just making the content.\u00a0<\/p>\n<p>You\u2019ll have your own quirks and fancies here (for example, I enjoy a cup of strong coffee while writing). But from experience, it\u2019s seriously about blocking out a chunk of time and working on the content with no distractions.<\/p>\n<p>This could\u00a0mean:<\/p>\n<ul>\n<li>Creating a non-negotiable block of time on your calendar and committing to\u00a0it.<\/li>\n<li>Putting your phone on \u201cairplane\u201d mode or in another room.<\/li>\n<li>Letting others know you don\u2019t want to be disturbed during that time (especially important if you work from\u00a0home).<\/li>\n<li>Using a webpage-blocking Chrome extension.<\/li>\n<li>Logging out of all social media and team chat software, like Slack or\u00a0Teams.<\/li>\n<li>Forcing yourself to create without editing (this pertains especially to writing).<\/li>\n<\/ul>\n<p>When you\u2019re done creating, you should (again) get feedback from a friend or colleague. Doing this will help reduce inaccuracies, logical loopholes, spelling errors, and grammatical mistakes.<\/p>\n<h4 class=\"wp-block-heading\">Publishing<\/h4>\n<p>This is the easiest part. Once you\u2019re done, it\u2019s really just a matter of formatting, finalizing, and uploading your work onto the target platform.<\/p>\n<h3 class=\"wp-block-heading\">4. Measure and monitor performance<\/h3>\n<p>Content creation is all about the feedback loop. You\u2019ll want to create content and publish it, and you\u2019ll also want to know if it\u2019s hitting the target.\u00a0<\/p>\n<p>Are people consuming it? Do people like it? What can you improve on or do less\u00a0of?<\/p>\n<p>Answering these questions will require you to measure your content\u2019s performance. Besides getting qualitative feedback from your audience, you can also use tools to see said performance.<\/p>\n<p>For example, if your main digital content type is blog posts, you\u2019ll want to check <a href=\"https:\/\/ahrefs.com\/blog\/google-search-console\/\">Google Search Console<\/a> and see if you\u2019re generating any search traffic.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1876\" height=\"1070\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-9.png\" alt=\"Ahrefs' Google Search Console performance report&#10;\" class=\"wp-image-161847\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-9.png 1876w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-9-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-9-768x438.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-9-1536x876.png 1536w\" sizes=\"(max-width: 1876px) 100vw, 1876px\"\/><\/noscript><img decoding=\"async\" width=\"1876\" height=\"1070\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-9.png\" alt=\"Ahrefs' Google Search Console performance report&#10;\" class=\"lazyload wp-image-161847\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-9.png 1876w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-9-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-9-768x438.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image8-9-1536x876.png 1536w\" data-sizes=\"(max-width: 1876px) 100vw, 1876px\"\/><\/figure>\n<p>You\u2019ll also want to add your main keywords to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> to see if you\u2019re ranking high on Google:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"922\" height=\"788\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-11.png\" alt=\"Ahrefs' Rank Tracker showing keywords and their metrics (position change, volume, and traffic)&#10;\" class=\"wp-image-161849\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-11.png 922w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-11-497x425.png 497w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-11-768x656.png 768w\" sizes=\"(max-width: 922px) 100vw, 922px\"\/><\/noscript><img decoding=\"async\" width=\"922\" height=\"788\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-11.png\" alt=\"Ahrefs' Rank Tracker showing keywords and their metrics (position change, volume, and traffic)&#10;\" class=\"lazyload wp-image-161849\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-11.png 922w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-11-497x425.png 497w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/06\/image6-11-768x656.png 768w\" data-sizes=\"(max-width: 922px) 100vw, 922px\"\/><\/figure>\n<p>For other platforms, you\u2019ll likely be able to see your analytics via the platform itself. For example, if you\u2019re creating content for YouTube, you\u2019ll want to go to YouTube Studio and check your analytics.\u00a0<\/p>\n<p>When you see something working, consider doubling down and making more of the same. But don\u2019t be afraid to experiment too. Use the scientific process\u2014if something doesn\u2019t work, can you try a different approach? Perhaps a different hook, structure, or format?\u00a0<\/p>\n<p>It\u2019s all about playing around, experimenting, and figuring out what works along the\u00a0way.<\/p>\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n<p>There are two main factors behind successful digital content creation:<\/p>\n<ol>\n<li><strong>Consistency<\/strong> \u2013 Two things here: First, to be good at something, you need to practice consistently. Second, it\u2019s hard for your audience to become a fan of someone who creates once and disappears. So make sure you\u2019re always showing up. Do this by publishing at a frequency you can commit to. But don\u2019t be overly ambitious\u2014you can always ramp up in the future.<\/li>\n<li><strong>Longevity<\/strong> \u2013 <a href=\"https:\/\/twitter.com\/indexsy\/status\/1630236412917284866\">According to SEO Jacky Chou<\/a>, publishing 21 podcast episodes puts you in the world\u2019s top 1% of podcasts. This stat is not telling you how easy it is to produce a podcast but <strong>how quickly <\/strong>most people give up. You can win the game simply by outlasting everyone.<\/li>\n<\/ol>\n<p>Any questions or comments? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on Twitter<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/digital-content-creation\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital content creation is the process of creating and publishing content on digital platforms, like websites, social media, and\u00a0more. In this post, you\u2019ll learn how to create digital content that people want to\u00a0see. Why is digital content creation important? The online world is made up of content. Whether you\u2019re searching on Google or scrolling through [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2247"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2248"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}