{"id":2267,"date":"2023-07-21T05:12:28","date_gmt":"2023-07-21T05:12:28","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/continuous-seo-can-you-complete-seo\/"},"modified":"2023-07-21T05:12:28","modified_gmt":"2023-07-21T05:12:28","slug":"continuous-seo-can-you-complete-seo","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/continuous-seo-can-you-complete-seo\/","title":{"rendered":"Continuous SEO: Can You &#8220;Complete&#8221; SEO?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Once you achieve your SEO goals and have a sustainable stream of organic traffic, is it time to refocus budgets to other channels? Can you really \u201ccomplete\u201d SEO, or should it be continuous?<\/p>\n<p>In this guide, we\u2019ll answer just that and share some top tips for implementing a continuous SEO strategy.<\/p>\n<p>The answer, in short, is almost always no.<\/p>\n<p>SEO, in nature, is a continuous strategy. You can\u2019t just turn it on and off like a tap in the same way you can with <a href=\"https:\/\/ahrefs.com\/blog\/seo-vs-ppc\/\">PPC<\/a>, for example.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1656\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5.png\" alt=\"SEO results are continuous, while PPC results can be turned on and off&#10;\" class=\"wp-image-163219\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5-411x425.png 411w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5-768x795.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5-1484x1536.png 1484w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1656\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5.png\" alt=\"SEO results are continuous, while PPC results can be turned on and off&#10;\" class=\"lazyload wp-image-163219\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5-411x425.png 411w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5-768x795.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-5-1484x1536.png 1484w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>But of course, like all things in SEO, it\u2019s much more nuanced than a simple yes or\u00a0no.<\/p>\n<p>With that in mind, here are the most common reasons as to why you should continue to invest in SEO as an ongoing strategy.<\/p>\n<h3 class=\"wp-block-heading\">The algorithm doesn\u2019t stand\u00a0still<\/h3>\n<p>In 2022 alone, there were over 10 algorithm updates confirmed by Google. In reality, there were likely many more updates that weren\u2019t publicly announced by Google too.<\/p>\n<p>These many updates and tweaks to the algorithm provide new ways to impress Google. Most of these updates focus on rewarding quality content within the search rankings.<\/p>\n<p>For example, Google recently updated its quality rater guidelines by adding an extra \u201cE\u201d into <a href=\"https:\/\/ahrefs.com\/blog\/eat-seo\/\">E-A-T<\/a>, making it <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T<\/a>. Besides making the acronym a bit more confusing to pronounce, it provides some extra opportunities to showcase quality.<\/p>\n<p>The additional \u201cE\u201d stands for <strong>experience,<\/strong> meaning Google is now taking into account whether the page is written by someone with personal experience on the respective topic.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1858\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-10.png\" alt=\"Showcasing the difference between experience and expertise&#10;\" class=\"wp-image-163221\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-10.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-10-366x425.png 366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-10-768x892.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-10-1323x1536.png 1323w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1858\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-10.png\" alt=\"Showcasing the difference between experience and expertise&#10;\" class=\"lazyload wp-image-163221\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-10.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-10-366x425.png 366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-10-768x892.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-10-1323x1536.png 1323w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>Google hasn\u2019t directly told us that it uses this as a ranking signal. Instead, its quality raters look for examples of this in sites that rank as a means to measure the performance of its own ranking algorithm.<\/p>\n<p>That said, we absolutely know that Google is now taking \u201cexperience\u201d more seriously and that its raters are looking for examples of it in content that is ranking well. So with that in mind, it\u2019s a fair assumption that Google is looking to reward sites that showcase E-E-A-T in its rankings.<\/p>\n<p>Another example is <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a>. In May 2021, Google introduced Core Web Vitals as a ranking signal. Core Web Vitals are a set of technical page experience metrics measured via CrUX (Chrome User Experience Report) using real user\u00a0data.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1331\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-8.jpg\" alt=\"Google's Page Experience signals include https, no intrusive interstitials, mobile-friendliness, and Core Web Vitals&#10;\" class=\"wp-image-163223\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-8.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-8-511x425.jpg 511w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-8-768x639.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-8-1536x1278.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1331\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-8.jpg\" alt=\"Google's Page Experience signals include https, no intrusive interstitials, mobile-friendliness, and Core Web Vitals&#10;\" class=\"lazyload wp-image-163223\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-8.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-8-511x425.jpg 511w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-8-768x639.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-8-1536x1278.jpg 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>Following this, Google has recently announced that it will update its CrUX ranking signals. From March 2024, Google will no longer be using FID (First Input Delay) as a ranking signal, <a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/05\/introducing-inp\">replacing it with INP<\/a> (Interaction to Next\u00a0Paint).<\/p>\n<p>This provides new technical challenges that you\u2019ll need to stay on top\u00a0of.<\/p>\n<p>While Core Web Vitals are widely regarded as a minor ranking signal, you\u2019ll certainly want to stay on top of these metrics. It could well be the difference between a page #1 and page #2 ranking for some of your most competitive keywords.\u00a0<\/p>\n<p>With the algorithm being volatile at times and constantly evolving, SEO is not just about getting it right once. A page #1 ranking today could be a page #2 ranking overnight.<\/p>\n<h3 class=\"wp-block-heading\">There\u2019s always opportunity to improve<\/h3>\n<p>Often enough, there\u2019s almost always room to improve and gain more traffic via search terms that are super relevant to your website. After all, it\u2019s pretty much impossible to rank #1 for every keyword you are targeting, even if you are Wikipedia. So there\u2019s always room for growth.<\/p>\n<p>Even at Ahrefs, for example. The team is doing an incredible job at ranking in the top positions for relevant keywords. That said, even within the top traffic-driving keywords, there are always opportunities to improve.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1320\" height=\"670\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-11.png\" alt=\"Keywords with strong rankings but also some opportunities to rank higher, via Ahrefs' Site Explorer&#10;\" class=\"wp-image-163225\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-11.png 1320w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-11-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-11-768x390.png 768w\" sizes=\"(max-width: 1320px) 100vw, 1320px\"\/><\/noscript><img decoding=\"async\" width=\"1320\" height=\"670\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-11.png\" alt=\"Keywords with strong rankings but also some opportunities to rank higher, via Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-163225\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-11.png 1320w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-11-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-11-768x390.png 768w\" data-sizes=\"(max-width: 1320px) 100vw, 1320px\"\/><\/figure>\n<p>Often, these super important \u201cmoney\u201d keywords are your most competitive keywords, so keeping your content up to date and optimized is essential to maintaining and further improving on strong rankings.<\/p>\n<p>Beyond ranking in the top positions for your commercial keywords, there\u2019s often so much opportunity to create and scale informational content.<\/p>\n<p>Earlier on, I mentioned the importance of showcasing E-E-A-T. Producing and scaling useful, relevant, and high-quality content is a great way to demonstrate experience, expertise, authority, and trust. You\u2019d also be building up strong associations and <a href=\"https:\/\/ahrefs.com\/blog\/topical-authority\/\">topical authority<\/a> to your niche in the eyes of Google.\u00a0<\/p>\n<p>While this may seem complex, in principle, it\u2019s simple.<\/p>\n<p>Let\u2019s say you operate in the toy sector. You can show Google that your business is all about toys by providing useful guides to support your existing e-commerce landing pages.\u00a0<\/p>\n<p>There is a wide range of content opportunities here; this could range from tips for cleaning your kid\u2019s toys to reviewing the best storage solutions. Not only does this build relevant associations and topical authority within your niche in the eyes of Google, but you\u2019ll also be putting your brand in front of potential future customers too.<\/p>\n<p>Another benefit to upper-funnel content is that you can raise brand awareness among potential customers. While they may not be looking to make a direct purchase straight away, you\u2019ll be increasing the chances of them making that purchase with you in the future.<\/p>\n<p>In my previous article on <a href=\"https:\/\/ahrefs.com\/blog\/seo-marketing-strategy\/\">fitting SEO into your marketing strategy<\/a>, I used a kayak store as an example.\u00a0<\/p>\n<p>A user searching \u201chow to store a kayak\u201d may consider purchasing a kayak in the future. If they find the guide to be useful and informative, this increases the chances of said user making that purchase through your\u00a0store.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1460\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-12.png\" alt=\"Target keywords across the marketing funnel (stages include awareness, research, service or product, and brand)&#10;\" class=\"wp-image-163227\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-12.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-12-524x425.png 524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-12-768x623.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-12-1536x1246.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1460\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-12.png\" alt=\"Target keywords across the marketing funnel (stages include awareness, research, service or product, and brand)&#10;\" class=\"lazyload wp-image-163227\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-12.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-12-524x425.png 524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-12-768x623.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-12-1536x1246.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">SEO is super competitive<\/h3>\n<p>In SEO, it\u2019s easy to forget that it\u2019s not just you going for growth via Google rankings. It\u2019s highly likely that your competitors won\u2019t be standing still.<\/p>\n<p>Complacency is a big danger. While you\u2019ve slowed down, your competitors could be more active by:<\/p>\n<ul>\n<li>Updating existing content.<\/li>\n<li>Rolling out fresh content to target rising keywords.<\/li>\n<li>Building on their existing backlink profiles.<\/li>\n<\/ul>\n<p>By just standing still, you could soon see your performance \u201cfall backward\u201d in what is a relatively volatile and often competitive channel.<\/p>\n<p>Let\u2019s look at the position history for the keyword \u201clife insurance\u201d via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> as an example.<\/p>\n<p>Just over a period of 30 days, we\u2019ve seen the top ranking change hands frequently across three competitors.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1643\" height=\"513\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-8.png\" alt=\"Three different sites ranking in #1 for &quot;life insurance&quot; at some stage during a 30-day period&#10;\" class=\"wp-image-163229\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-8.png 1643w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-8-680x212.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-8-768x240.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-8-1536x480.png 1536w\" sizes=\"(max-width: 1643px) 100vw, 1643px\"\/><\/noscript><img decoding=\"async\" width=\"1643\" height=\"513\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-8.png\" alt=\"Three different sites ranking in #1 for &quot;life insurance&quot; at some stage during a 30-day period&#10;\" class=\"lazyload wp-image-163229\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-8.png 1643w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-8-680x212.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-8-768x240.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-8-1536x480.png 1536w\" data-sizes=\"(max-width: 1643px) 100vw, 1643px\"\/><\/figure>\n<p>Furthermore, we can see how volatile search rankings can be just by following the green line (newyorklife.com). This domain peaked in #1 before temporarily dropping to #7 within a couple of\u00a0weeks.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1649\" height=\"521\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-8.png\" alt=\"Ranking history showing New York Life's ranking volatility&#10;\" class=\"wp-image-163230\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-8.png 1649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-8-680x215.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-8-768x243.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-8-1536x485.png 1536w\" sizes=\"(max-width: 1649px) 100vw, 1649px\"\/><\/noscript><img decoding=\"async\" width=\"1649\" height=\"521\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-8.png\" alt=\"Ranking history showing New York Life's ranking volatility&#10;\" class=\"lazyload wp-image-163230\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-8.png 1649w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-8-680x215.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-8-768x243.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-8-1536x485.png 1536w\" data-sizes=\"(max-width: 1649px) 100vw, 1649px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">It may be time to conquer new markets<\/h3>\n<p>Depending on the needs and capabilities of your business, it may be time to optimize for new markets.<\/p>\n<p>Or if you already have an <a href=\"https:\/\/ahrefs.com\/blog\/international-seo\/\">international SEO strategy<\/a>, perhaps it\u2019s time to double down on those secondary markets that may have been previously neglected.<\/p>\n<p>Given that international SEO is one of the most complex areas of SEO, it\u2019s unsurprising that many websites struggle to rank in the top positions for their targeted keywords globally.<\/p>\n<p>You can quickly see how you and your competitors are performing globally by entering the respective domains into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/p>\n<p>Notice that your main competitor is receiving a lot more traffic from a certain country than you? This is likely worth a deeper investigation.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"963\" height=\"520\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-7.png\" alt=\"Table showcasing traffic distribution by country, via Ahrefs' Site Explorer&#10;\" class=\"wp-image-163231\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-7.png 963w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-7-680x367.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-7-768x415.png 768w\" sizes=\"(max-width: 963px) 100vw, 963px\"\/><\/noscript><img decoding=\"async\" width=\"963\" height=\"520\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-7.png\" alt=\"Table showcasing traffic distribution by country, via Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-163231\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-7.png 963w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-7-680x367.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-7-768x415.png 768w\" data-sizes=\"(max-width: 963px) 100vw, 963px\"\/><\/figure>\n<p>It quite often turns out that your top SEO opportunity countries aren\u2019t the ones that your business is prioritizing. If that is the case, this data is incredibly powerful and could form the business case to reprioritize and focus on new markets with SEO potential.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">Five tips for implementing a continuous SEO strategy<\/h2>\n<\/p>\n<\/div>\n<p>We\u2019ve established that you can\u2019t just start and stop SEO and that a continuous SEO strategy is the way forward.<\/p>\n<p>A continuous SEO strategy can range from updating your old content to regularly updating your <a href=\"https:\/\/ahrefs.com\/blog\/seo-sops\/\">SOPs<\/a> to form a more efficient and effective SEO process.<\/p>\n<p>Here are my top five tips for rolling out a continuous SEO strategy.<\/p>\n<h3 class=\"wp-block-heading\">1. Continuously monitor the technical health of your\u00a0site<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">Technical SEO<\/a> is the crucial foundation of any SEO campaign. Given how big an impact one technical hitch could have on your rankings, adopting a proactive approach is essential.<\/p>\n<p>Sure, conducting a <a href=\"https:\/\/ahrefs.com\/blog\/technical-seo-audit\/\">technical audit<\/a> at the start of an SEO campaign is incredibly useful. However, I find the approach of only doing a technical audit once every six to 12 months as insufficient.<\/p>\n<p>In that interim period, one negative technical change may result in you scrambling to work out what caused a loss in rankings.\u00a0<\/p>\n<p>With Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, you can set your crawls to run on an automated schedule\u2014be it a daily, weekly, or monthly audit.<\/p>\n<p>You can also schedule the exact time for the audit to run, meaning you\u2019ll have the results from the audit ready at a time that suits you\u00a0best.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1390\" height=\"704\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-7.png\" alt=\"Ahrefs' Site Audit setup screen, with option to schedule regular audits&#10;\" class=\"wp-image-163232\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-7.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-7-680x344.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-7-768x389.png 768w\" sizes=\"(max-width: 1390px) 100vw, 1390px\"\/><\/noscript><img decoding=\"async\" width=\"1390\" height=\"704\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-7.png\" alt=\"Ahrefs' Site Audit setup screen, with option to schedule regular audits&#10;\" class=\"lazyload wp-image-163232\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-7.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-7-680x344.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-7-768x389.png 768w\" data-sizes=\"(max-width: 1390px) 100vw, 1390px\"\/><\/figure>\n<p>You\u2019ll be able to compare your results against previous crawls too. So if you notice the number of errors is slightly higher than in recent audits, you\u2019ll know a technical issue has crept\u00a0in.<\/p>\n<p>I personally like to run these audits at least weekly with regular manual checks in between. This supports a proactive approach to SEO. It also means technical issues are captured as and when they happen, as opposed to several months down the line in a technical audit.<\/p>\n<h3 class=\"wp-block-heading\">2. Automate repetitive tasks<\/h3>\n<p>A continuous SEO strategy doesn\u2019t just require you to \u201cdo more SEO,\u201d but also to \u201cdo SEO\u201d more effectively.<\/p>\n<p>We just touched on how you can automate your technical auditing by scheduling that on <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. This is a great start for making your SEO workflow more efficient, but we don\u2019t have to stop\u00a0there.<\/p>\n<p>Since ChatGPT was born into the world, I\u2019m sure we\u2019ve all been presented with the \u201ctop five ChatGPT prompts to automate your workflow.\u201d<\/p>\n<p>I have no doubt we can all agree that the social media craze for ChatGPT prompts has diluted the conversation somewhat.\u00a0<\/p>\n<p>To save you from the torture of reading these dreaded Twitter threads, Ahrefs\u2019 Si Quan Ong has reviewed and shared some of the <a href=\"https:\/\/ahrefs.com\/blog\/chatgpt-for-seo\/\">best ChatGPT prompts for SEOs<\/a> and the ones you should avoid (no matter how many Twitter threads they appear in).\u00a0<\/p>\n<p>One of my favorite ChatGPT prompts is to generate outlines for content.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"621\" height=\"451\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-8.png\" alt=\"Content outline generated via ChatGPT&#10;\" class=\"wp-image-163235\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-8.png 621w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-8-585x425.png 585w\" sizes=\"(max-width: 621px) 100vw, 621px\"\/><\/noscript><img decoding=\"async\" width=\"621\" height=\"451\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-8.png\" alt=\"Content outline generated via ChatGPT&#10;\" class=\"lazyload wp-image-163235\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-8.png 621w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-8-585x425.png 585w\" data-sizes=\"(max-width: 621px) 100vw, 621px\"\/><\/figure>\n<p>Ultimately, my final outline will always look nothing like the initial ChatGPT response. That said, I find this helps get those important \u201ccreative juices\u201d flowing while I\u2019m in that ideation phase. This leads to much more efficient production of content outlines.<\/p>\n<p>Keen to learn more about SEO automation? Check out Fraser McCulloch\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/seo-automation\/\">automation tips for these nine common SEO tasks<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">3. Review and update existing content<\/h3>\n<p>Content can naturally become outdated over time. And users can usually tell when an article feels\u00a0old.<\/p>\n<p>If you wait too long to update your content, your competitors could\u00a0have:\u00a0<\/p>\n<ul>\n<li>Information that\u2019s more up to\u00a0date.<\/li>\n<li>Statistics and analysis from more recent datasets.<\/li>\n<li>Case studies that are more relevant to today\u2019s questions.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"633\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-13.png\" alt=\"Traffic graph showing sustained increase in traffic following a content refresh&#10;\" class=\"wp-image-163237\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-13.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-13-680x215.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-13-768x243.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-13-1536x486.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"633\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-13.png\" alt=\"Traffic graph showing sustained increase in traffic following a content refresh&#10;\" class=\"lazyload wp-image-163237\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-13.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-13-680x215.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-13-768x243.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-13-1536x486.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Ultimately, it\u2019s Google\u2019s job to ensure users have a good experience when they click through to content via the search results. So if your competitors are doing a good job at keeping their content up to date and you are not, you\u2019ll likely lose out in the rankings.<\/p>\n<p>Google uses a ranking factor called Query Deserves Freshness (QDF) to determine how fresh a piece of content should be in order to rank for a particular search term.<\/p>\n<p>This ranking signal is pretty much what it says on the tin. If Google determines that users are looking for fresh content in their searches, it will look to prioritize fresh content in the rankings.<\/p>\n<p>Google leans on news sites, blog posts, and search requests to determine when users are looking for fresh content in their searches. In 2007, Amit Singhal (former VP at Google) talked about this in an <a href=\"http:\/\/www.nytimes.com\/2007\/06\/03\/business\/yourmoney\/03google.html\">article for The New York Times<\/a>:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>The QDF solution revolves around determining whether a topic is \u201chot.\u201d If news sites or blog posts are actively writing about a topic, the model figures that it is one for which users are more likely to want current information.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>We shouldn\u2019t interpret QDF as just applying to news items. What could seem like an \u201cevergreen\u201d keyword could soon need fresh content\u2014should there be a strong rise in related news posts and skyrocketing search demand.<\/p>\n<p>To learn more, Ahrefs\u2019 Josh Hardwick has a guide on implementing an <a href=\"https:\/\/ahrefs.com\/blog\/republishing-content\/\">SEO content republishing strategy<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">4. Continue to look for new content opportunities<\/h3>\n<p>As the demands from users change over time, this is reflected in the queries they search for online. In turn, this means that new content opportunities will arise every now and\u00a0then.<\/p>\n<p>You can stay on top of new content opportunities by:<\/p>\n<ul>\n<li>Regularly conducting <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>.<\/li>\n<li>Regularly checking for keyword\/content gaps between you and your competitors.<\/li>\n<\/ul>\n<p>Ahrefs\u2019 new Competitive Analysis tool is great for seeing what keywords your competitors rank for that you don\u2019t.<\/p>\n<p>Start off by entering your domain as the target and then the domains of your competitors.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1268\" height=\"702\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-6.png\" alt=\"Entering target and competitor domains to set up competitive analysis, via Ahrefs' Competitive Analysis tool&#10;\" class=\"wp-image-163239\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-6.png 1268w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-6-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-6-768x425.png 768w\" sizes=\"(max-width: 1268px) 100vw, 1268px\"\/><\/noscript><img decoding=\"async\" width=\"1268\" height=\"702\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-6.png\" alt=\"Entering target and competitor domains to set up competitive analysis, via Ahrefs' Competitive Analysis tool&#10;\" class=\"lazyload wp-image-163239\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-6.png 1268w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-6-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-6-768x425.png 768w\" data-sizes=\"(max-width: 1268px) 100vw, 1268px\"\/><\/figure>\n<p>In just a few clicks, you\u2019ll be presented with a list of keywords that your competitors rank for (within the top 10 positions by default) where you don\u2019t rank at\u00a0all.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1536\" height=\"731\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-4.png\" alt=\"Keyword gaps, via Ahrefs' Competitive Analysis tool&#10;\" class=\"wp-image-163240\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-4.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-4-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-4-768x366.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\"\/><\/noscript><img decoding=\"async\" width=\"1536\" height=\"731\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-4.png\" alt=\"Keyword gaps, via Ahrefs' Competitive Analysis tool&#10;\" class=\"lazyload wp-image-163240\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-4.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-4-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-4-768x366.png 768w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\"\/><\/figure>\n<p>I personally like to go one step further and set the \u201cTarget position\u201d filter to \u201cNo position or custom\u201d with a minimum ranking of\u00a011.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1622\" height=\"632\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-10.png\" alt=\"Applying filters in Ahrefs' Competitive Analysis tool&#10;\" class=\"wp-image-163242\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-10.png 1622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-10-680x265.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-10-768x299.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-10-1536x598.png 1536w\" sizes=\"(max-width: 1622px) 100vw, 1622px\"\/><\/noscript><img decoding=\"async\" width=\"1622\" height=\"632\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-10.png\" alt=\"Applying filters in Ahrefs' Competitive Analysis tool&#10;\" class=\"lazyload wp-image-163242\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-10.png 1622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-10-680x265.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-10-768x299.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-10-1536x598.png 1536w\" data-sizes=\"(max-width: 1622px) 100vw, 1622px\"\/><\/figure>\n<p>This means we\u2019ll now be presented with a list of keywords that our competitors rank in the top 10 positions where we rank from page #2 or\u00a0worse.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1745\" height=\"861\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-11.png\" alt=\"Keyword gaps (based on top 10 rankings), via Ahrefs Competitive Analysis tool&#10;\" class=\"wp-image-163244\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-11.png 1745w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-11-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-11-768x379.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-11-1536x758.png 1536w\" sizes=\"(max-width: 1745px) 100vw, 1745px\"\/><\/noscript><img decoding=\"async\" width=\"1745\" height=\"861\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-11.png\" alt=\"Keyword gaps (based on top 10 rankings), via Ahrefs Competitive Analysis tool&#10;\" class=\"lazyload wp-image-163244\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-11.png 1745w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-11-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-11-768x379.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-11-1536x758.png 1536w\" data-sizes=\"(max-width: 1745px) 100vw, 1745px\"\/><\/figure>\n<p>This is super useful for staying on top of what content your competitors are rolling out and what keyword gaps you may need to jump\u00a0on.<\/p>\n<h3 class=\"wp-block-heading\">5. Monitor and review your performance frequently<\/h3>\n<p>Most SEOs would agree that effective monitoring and reporting are essential. That said, I believe it\u2019s an area that can be done more effectively by\u00a0many.<\/p>\n<p>One example is that many SEOs rely solely on Search Console to see how they are ranking for their top keywords.<\/p>\n<p>There\u2019s no doubt Search Console is an incredibly useful source for reporting and should be included in reports. That said, I don\u2019t see it as the most effective tool to measure ranking performance. Here\u2019s why:<\/p>\n<ul>\n<li>Average ranking data is often heavily skewed by irrelevant searches (e.g., irrelevant locations).\u00a0<\/li>\n<li>Data lag means you can\u2019t see how you are ranking for a keyword today.<\/li>\n<li>You can\u2019t compare the share of voice and rankings against competitors.<\/li>\n<\/ul>\n<p>A rank tracking tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> is essential for daily ranking updates for your domain and your competitors. You\u2019ll also benefit from useful metrics like share of voice and estimated traffic.<\/p>\n<p>To get started with Rank Tracker, simply set your location, enter your keywords from your own keyword lists, and hit \u201ccontinue.\u201d Don\u2019t forget to include your competitors on the next step\u00a0too.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1044\" height=\"538\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-6.png\" alt=\"Entering keyword list into Ahrefs' Rank Tracker&#10;\" class=\"wp-image-163246\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-6.png 1044w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-6-680x350.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-6-768x396.png 768w\" sizes=\"(max-width: 1044px) 100vw, 1044px\"\/><\/noscript><img decoding=\"async\" width=\"1044\" height=\"538\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-6.png\" alt=\"Entering keyword list into Ahrefs' Rank Tracker&#10;\" class=\"lazyload wp-image-163246\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-6.png 1044w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-6-680x350.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-6-768x396.png 768w\" data-sizes=\"(max-width: 1044px) 100vw, 1044px\"\/><\/figure>\n<p>In no time, you\u2019ll start to see ranking data pull through for your keyword list, such as the respective ranking positions and ranking URLs.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1557\" height=\"478\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-8.png\" alt=\"Ahrefs' Rank Tracker displaying ranking data, such as position and URL, for tracked keywords&#10;\" class=\"wp-image-163247\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-8.png 1557w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-8-680x209.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-8-768x236.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-8-1536x472.png 1536w\" sizes=\"(max-width: 1557px) 100vw, 1557px\"\/><\/noscript><img decoding=\"async\" width=\"1557\" height=\"478\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-8.png\" alt=\"Ahrefs' Rank Tracker displaying ranking data, such as position and URL, for tracked keywords&#10;\" class=\"lazyload wp-image-163247\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-8.png 1557w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-8-680x209.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-8-768x236.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-8-1536x472.png 1536w\" data-sizes=\"(max-width: 1557px) 100vw, 1557px\"\/><\/figure>\n<p>Don\u2019t forget to connect Ahrefs up to your custom SEO dashboards, whether that\u2019s Looker Studio or through API\u00a0calls.<\/p>\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n<p>SEO, as an ongoing and continuous strategy, should be non-negotiable.<\/p>\n<p>As tempting as it may be to refocus budgets to other channels or rest on your laurels, complacency is a huge risk to organic performance.<\/p>\n<p>Implement a continuous SEO strategy by:<\/p>\n<ul>\n<li>Regularly monitoring the technical health of your\u00a0site.<\/li>\n<li>Automating repetitive tasks.<\/li>\n<li>Reviewing and updating existing content.<\/li>\n<li>Looking for new content opportunities.<\/li>\n<li>Reviewing your performance frequently.<\/li>\n<\/ul>\n<p>Have any questions? Ping me <a href=\"https:\/\/twitter.com\/keyword_king\">on Twitter<\/a> and let me\u00a0know.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/continuous-seo\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once you achieve your SEO goals and have a sustainable stream of organic traffic, is it time to refocus budgets to other channels? Can you really \u201ccomplete\u201d SEO, or should it be continuous? In this guide, we\u2019ll answer just that and share some top tips for implementing a continuous SEO strategy. The answer, in short, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2267"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2268"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}