{"id":2275,"date":"2023-08-02T05:06:18","date_gmt":"2023-08-02T05:06:18","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/5-content-strategy-examples-that-work-and-why\/"},"modified":"2023-08-02T05:06:18","modified_gmt":"2023-08-02T05:06:18","slug":"5-content-strategy-examples-that-work-and-why","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/5-content-strategy-examples-that-work-and-why\/","title":{"rendered":"5 Content Strategy Examples That Work (And Why)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Nailing down your content strategy is one of the best ways to grow your business. But that\u2019s easier said than\u00a0done.<\/p>\n<p>To help you with this, I want to dissect a few successful content strategy examples. Not only will we look at <em>what<\/em> content they create, but we\u2019ll also look at <em>why<\/em> their strategies work and tips on implementing these strategies in your own marketing.<\/p>\n<p>First up, I\u2019d like to highlight our own content strategy here at Ahrefs. We rely almost solely on content to promote our product, which is an <a href=\"https:\/\/ahrefs.com\/\">all-in-one SEO toolset<\/a>.<\/p>\n<p>Why us? Because our content marketing strategy was one of the main factors that grew our traffic to over 2.4M monthly visits from search engines (data from Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>):<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1738\" height=\"656\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-10.png\" alt=\"Overview of ahrefs.com, via Ahrefs' Site Explorer\" class=\"wp-image-163624\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-10.png 1738w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-10-680x257.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-10-768x290.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-10-1536x580.png 1536w\" sizes=\"(max-width: 1738px) 100vw, 1738px\"\/><\/noscript><img decoding=\"async\" width=\"1738\" height=\"656\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-10.png\" alt=\"Overview of ahrefs.com, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-163624\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-10.png 1738w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-10-680x257.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-10-768x290.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image18-10-1536x580.png 1536w\" data-sizes=\"(max-width: 1738px) 100vw, 1738px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">What is our strategy?<\/h3>\n<p>We focus on <a href=\"https:\/\/ahrefs.com\/blog\/what-is-seo\/\">search engine optimization<\/a>, i.e., creating content intended to rank on the front page of Google for keywords that help us promote our product.<\/p>\n<p>We started with a focus on SEO-specific content, but we\u2019ve since scaled our blog to cover other marketing topics, including content marketing, affiliate marketing, video marketing, and\u00a0more.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1174\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-9.png\" alt=\"The Ahrefs Blog\" class=\"wp-image-163626\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-9.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-9-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-9-768x451.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-9-1536x902.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1174\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-9.png\" alt=\"The Ahrefs Blog\" class=\"lazyload wp-image-163626\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-9.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-9-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-9-768x451.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image16-9-1536x902.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Our strategy begins with keyword research to determine what keywords our target audience is searching for. Then we create content that matches the <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">search intent<\/a> of those keywords.\u00a0<\/p>\n<p>Within that content, we promote our product whenever it\u2019s relevant using screenshots, tutorials, helpful tips, and direct product promotion. You\u2019re seeing an example of this right\u00a0now.<\/p>\n<p>When deciding which keywords to pursue, it\u2019s a good idea to <a href=\"https:\/\/ahrefs.com\/blog\/content-map\/#:~:text=The%20%E2%80%9Cbusiness%20potential%E2%80%9D%20framework\">look at the business potential<\/a> of that article. We typically follow this scoring system when choosing our next topics:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1422\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7.png\" alt=\"Business potential scorecard\" class=\"wp-image-163849\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-478x425.png 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-768x683.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-1536x1365.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1422\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7.png\" alt=\"Business potential scorecard\" class=\"lazyload wp-image-163849\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-478x425.png 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-768x683.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-1536x1365.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Why does it work so\u00a0well?<\/h3>\n<p>Our SEO strategy works so well because our content (and <a href=\"https:\/\/ahrefs.com\/\">our tools<\/a>) is extremely useful to anyone who wants to learn and implement SEO on their own website.\u00a0<\/p>\n<p>We also already have a strong backlink portfolio, which is one of <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google\u2019s most important ranking factors<\/a>. While many niches are less competitive and don\u2019t require nearly as many links to compete, the SEO niche is highly competitive, and we need the backlinks to outrank our competitors.<\/p>\n<p>Lastly, we have rigorous editorial standards to make sure our content is epic, and we check all the boxes for <a href=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical SEO<\/a>.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\">How can you implement our strategy?<\/h3>\n<p>If you want to reap the benefits of passive, recurring traffic (and customers), then SEO is the way to\u00a0go.\u00a0<\/p>\n<p>I recommend reading our <a href=\"https:\/\/ahrefs.com\/seo\">beginner\u2019s guide to SEO<\/a>. But beyond that, here are some other guides to get you started:<\/p>\n<p>It\u2019s also a good idea to understand <a href=\"https:\/\/ahrefs.com\/blog\/google-search-algorithm\/\">how the Google search algorithm works<\/a> so you have a better shot at ranking in that coveted first position.<\/p>\n<p>The Tonic is a daily email newsletter with over 17K subscribers, and it grosses more than $5K in monthly revenue.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1276\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-11.png\" alt=\"The Tonic's homepage\" class=\"wp-image-163630\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-11.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-11-666x425.png 666w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-11-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-11-768x490.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-11-1536x980.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1276\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-11.png\" alt=\"The Tonic's homepage\" class=\"lazyload wp-image-163630\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-11.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-11-666x425.png 666w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-11-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-11-768x490.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image1-11-1536x980.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>It\u2019s achieved some impressive numbers for a newsletter that\u2019s sent so frequently:<\/p>\n<ul>\n<li>Five emails sent per\u00a0week<\/li>\n<li>A 33% open\u00a0rate<\/li>\n<li>Growing at a rate of 2K subs per\u00a0month<\/li>\n<li>0.1% unsubscribe rate per\u00a0email<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1779\" height=\"862\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-14.png\" alt=\"Email performance chart for The Tonic's newsletter\" class=\"wp-image-163632\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-14.png 1779w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-14-680x329.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-14-768x372.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-14-1536x744.png 1536w\" sizes=\"(max-width: 1779px) 100vw, 1779px\"\/><\/noscript><img decoding=\"async\" width=\"1779\" height=\"862\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-14.png\" alt=\"Email performance chart for The Tonic's newsletter\" class=\"lazyload wp-image-163632\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-14.png 1779w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-14-680x329.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-14-768x372.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image7-14-1536x744.png 1536w\" data-sizes=\"(max-width: 1779px) 100vw, 1779px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">What is its strategy?<\/h3>\n<p>The bulk of its growth comes from Facebook ads leading to conversion-focused blog articles.\u00a0<\/p>\n<p>In fact, Mike Blankenship (co-founder of The Tonic) shared exactly how the company got 834 subscribers in less than two weeks for just $24.68:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Growing an email newsletter?\ud83d\udce8<\/p>\n<p>I\u2019m the co-founder of <a href=\"https:\/\/twitter.com\/TheTonichq?ref_src=twsrc%5Etfw\">@TheTonichq<\/a> , a personal development daily email newsletter. <\/p>\n<p>Here\u2019s how we added 834 subscribers to our list from March 9th to March 22nd for just $24.68 through FB\u00a0ads.\u00a0\ud83e\uddf5<\/p>\n<p>\u2014 Michael Blankenship (@Mike_R_Blanke) <a href=\"https:\/\/twitter.com\/Mike_R_Blanke\/status\/1638474057564782592?ref_src=twsrc%5Etfw\">March 22,\u00a02023<\/a><\/p><\/blockquote><\/div>\n<\/figure>\n<p>Basically, it wrote this article, which had an extremely clickable title\u2026<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"741\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-11.png\" alt=\"Clickable, eye-catching title\" class=\"wp-image-163634\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-11.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-11-680x252.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-11-768x285.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-11-1536x569.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"741\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-11.png\" alt=\"Clickable, eye-catching title\" class=\"lazyload wp-image-163634\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-11.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-11-680x252.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-11-768x285.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image5-11-1536x569.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>\u2026 and ended with a non-intrusive call to action to join the newsletter.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1145\" height=\"692\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-6-1.jpg\" alt=\"A call to action\" class=\"wp-image-163636\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-6-1.jpg 1145w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-6-1-680x411.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-6-1-768x464.jpg 768w\" sizes=\"(max-width: 1145px) 100vw, 1145px\"\/><\/noscript><img decoding=\"async\" width=\"1145\" height=\"692\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-6-1.jpg\" alt=\"A call to action\" class=\"lazyload wp-image-163636\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-6-1.jpg 1145w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-6-1-680x411.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image14-6-1-768x464.jpg 768w\" data-sizes=\"(max-width: 1145px) 100vw, 1145px\"\/><\/figure>\n<p>Finally, it created the following Facebook ad to drive traffic to its content:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"682\" height=\"575\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-16.png\" alt=\"The Tonic's Facebook ad\" class=\"wp-image-163638\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-16.png 682w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-16-504x425.png 504w\" sizes=\"(max-width: 682px) 100vw, 682px\"\/><\/noscript><img decoding=\"async\" width=\"682\" height=\"575\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-16.png\" alt=\"The Tonic's Facebook ad\" class=\"lazyload wp-image-163638\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-16.png 682w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image9-16-504x425.png 504w\" data-sizes=\"(max-width: 682px) 100vw, 682px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Why does it work so\u00a0well?<\/h3>\n<p>In today\u2019s fast-paced, information-overloaded world, people crave instant gratification. They want the answer, and they want it <em>now<\/em>.<\/p>\n<p>So The Tonic gives it to\u00a0them.<\/p>\n<p>The title of the article, \u201cThe Two Minutes It Takes You To Read This Will Make You 10% Happier Forever,\u201d screams to be read. Can you really afford not to read something with such a low commitment and a high potential payoff?<\/p>\n<p>It works so well because of simplicity and excellent copy.\u00a0<\/p>\n<p>The bold yellow background of the ad makes it stand out in the sea of junk as you\u2019re scrolling, the title is compelling, and the article delivers on the promise, making people <em>want<\/em> to subscribe.<\/p>\n<h3 class=\"wp-block-heading\">How can you implement its strategy?<\/h3>\n<p>First, take five minutes to skim through <a href=\"https:\/\/ahrefs.com\/blog\/writing-tips\/\">my writing tips<\/a>. They\u2019re not specific to ad copy, but some do still apply. Plus, you can never waste time learning to become a better writer.<\/p>\n<p>Then brainstorm landing page ideas for your Facebook ad. What is something you can write that is to the point, intriguing, and useful?<\/p>\n<p>Here are a few random examples in different niches:<\/p>\n<ul>\n<li>Learn how to prevent pet cataracts in two minutes<\/li>\n<li>This one tip could save you thousands on car repairs<\/li>\n<li>You\u2019ll never believe what they put in your\u00a0bread<\/li>\n<\/ul>\n<p>Basically, you want to come up with a title that captivates your target audience and requires an extremely low commitment to read. We don\u2019t want ultimate guides or 57 tips here\u2014remember, KISS. <strong>K<\/strong>eep <strong>i<\/strong>t <strong>s<\/strong>uper <strong>s<\/strong>imple.<\/p>\n<p>Finally, when writing the landing page, keep it short and useful and end it with your call to action once you have the reader hooked.<\/p>\n<p>Red Bull is one of the savviest marketing companies I\u2019ve ever\u00a0seen.<\/p>\n<p>Its content strategy involves getting you to like, share, and subscribe to videos on every platform\u2014and it\u2019s crushing it, with millions of subscribers on<em> each <\/em>platform.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"732\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-15.png\" alt=\"Subscriber count of almost 12M on Reb Bull's YouTube page\" class=\"wp-image-163639\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-15.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-15-680x249.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-15-768x281.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-15-1536x562.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"732\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-15.png\" alt=\"Subscriber count of almost 12M on Reb Bull's YouTube page\" class=\"lazyload wp-image-163639\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-15.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-15-680x249.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-15-768x281.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image3-15-1536x562.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>It also happens to get over 3.5M visits from organic search every\u00a0month.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1704\" height=\"658\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-11.jpg\" alt=\"Overview of redbull.com, via Ahrefs' Site Explorer\" class=\"wp-image-163641\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-11.jpg 1704w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-11-680x263.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-11-768x297.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-11-1536x593.jpg 1536w\" sizes=\"(max-width: 1704px) 100vw, 1704px\"\/><\/noscript><img decoding=\"async\" width=\"1704\" height=\"658\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-11.jpg\" alt=\"Overview of redbull.com, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-163641\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-11.jpg 1704w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-11-680x263.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-11-768x297.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image10-11-1536x593.jpg 1536w\" data-sizes=\"(max-width: 1704px) 100vw, 1704px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">What is its strategy?<\/h3>\n<p>Red Bull excels at creating viral, on-brand video content across a wide array of mediums, including TikTok, Instagram, YouTube, and even traditional TV advertising.\u00a0<\/p>\n<p>But, unlike our strategy at Ahrefs, it isn\u2019t directly promoting its products in this content. Instead, it\u2019s focusing on getting its brand name and logo in front of giant audiences.\u00a0<\/p>\n<p>The hope is that you\u2019ll grab a Red Bull instead of a Monster or another competitor when you see it because you\u2019ve watched its content and recognize its brand more than the others.\u00a0<\/p>\n<p>It even has different channels for different sports, such as Red Bull Bike for bike sports, Red Bull Skateboarding for skateboarding, etc.\u00a0<\/p>\n<p>Amazingly, those channels also have over a million subscribers each.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1808\" height=\"672\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-13.jpg\" alt=\"Subscriber count of almost 2M on Red Bull Bike's YouTube page\" class=\"wp-image-163643\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-13.jpg 1808w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-13-680x253.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-13-768x285.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-13-1536x571.jpg 1536w\" sizes=\"(max-width: 1808px) 100vw, 1808px\"\/><\/noscript><img decoding=\"async\" width=\"1808\" height=\"672\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-13.jpg\" alt=\"Subscriber count of almost 2M on Red Bull Bike's YouTube page\" class=\"lazyload wp-image-163643\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-13.jpg 1808w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-13-680x253.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-13-768x285.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image4-13-1536x571.jpg 1536w\" data-sizes=\"(max-width: 1808px) 100vw, 1808px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Why does it work so\u00a0well?<\/h3>\n<p>Red Bull\u2019s videos and brand align perfectly\u2014they are all about high-energy, high-intensity activities like skydiving and other extreme sports. The videos perform well because some of the things it films people doing are so wildly extreme that it\u2019s actually hard to believe it\u2019s\u00a0real.<\/p>\n<p>Take this video, for example, where Red Bull sends Felix Baumgartner to low orbit in a helium-filled balloon and has him jump out of it. Yes, you heard that right\u2014he\u2019s space-diving.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Or this TikTok video, where it built a skate park on a hot air balloon, and Kriss Kyle rode his bike around it over a mile above the ground:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<p>These videos work so well not because they\u2019re good at promoting Red Bull\u2019s products specifically, but because they\u2019re able to go viral and spread brand awareness of the company through sheer numbers.\u00a0<\/p>\n<p>Sometimes, marketing isn\u2019t about providing the best information to help people find your product; it\u2019s about aligning your brand with your ideal customer and getting in front of them in any way possible.<\/p>\n<h3 class=\"wp-block-heading\">How can you implement its strategy?<\/h3>\n<p>Obviously, I don\u2019t expect your brand to have the kind of marketing budget Red Bull\u00a0has.\u00a0<\/p>\n<p>But you can still learn from its strategy\u2014namely, that if you\u2019re focusing on social media, you need to learn to create viral videos.<\/p>\n<p>Ask yourself: What does my target market care about, and how can I get in front of it? Brainstorm a list of ideas that could be great attention-grabbers. Think outside the box and go check out other viral video creators in your niche to get\u00a0ideas.<\/p>\n<p>To learn more, check out <a href=\"https:\/\/ahrefs.com\/blog\/video-marketing\/\">our guide to video marketing<\/a>.<\/p>\n<p>Bank My Cell is a site where you can trade in your old cell phone for cash. Like Ahrefs, it also focuses on SEO as its main content strategy\u2014to the tune of 324K monthly organic traffic.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1734\" height=\"650\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-10.png\" alt=\"Overview of bankmycell.com, via Ahrefs' Site Explorer\" class=\"wp-image-163645\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-10.png 1734w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-10-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-10-768x288.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-10-1536x576.png 1536w\" sizes=\"(max-width: 1734px) 100vw, 1734px\"\/><\/noscript><img decoding=\"async\" width=\"1734\" height=\"650\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-10.png\" alt=\"Overview of bankmycell.com, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-163645\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-10.png 1734w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-10-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-10-768x288.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image8-10-1536x576.png 1536w\" data-sizes=\"(max-width: 1734px) 100vw, 1734px\"\/><\/figure>\n<p>However, its approach is a little different.<\/p>\n<h3 class=\"wp-block-heading\">What is its strategy?<\/h3>\n<p>Bank My Cell\u2019s strategy focuses heavily on two things: <a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">link building<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/topical-authority\/\">topical authority<\/a>.<\/p>\n<p>In the first few years of the site\u2019s existence, it struggled to gain traction. As you can see in the chart below, despite publishing more content (yellow line) and building links steadily (blue line), its traffic (orange line) remained relatively flat and even on the downtrend.<\/p>\n<p>That is, until December of 2020, when it started publishing informational content like crazy in order to achieve topical authority.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1882\" height=\"940\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-15.png\" alt=\"Bank My Cell's organic traffic chart\" class=\"wp-image-163647\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-15.png 1882w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-15-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-15-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-15-1536x767.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-15-400x200.png 400w\" sizes=\"(max-width: 1882px) 100vw, 1882px\"\/><\/noscript><img decoding=\"async\" width=\"1882\" height=\"940\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-15.png\" alt=\"Bank My Cell's organic traffic chart\" class=\"lazyload wp-image-163647\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-15.png 1882w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-15-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-15-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-15-1536x767.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image2-15-400x200.png 400w\" data-sizes=\"(max-width: 1882px) 100vw, 1882px\"\/><\/figure>\n<p>Before that time, it only had money pages on its site. After that, it filled out its site with content like \u201chow to factory reset your iphone\u201d and \u201chow to tell what model iphone you\u00a0have.\u201d<\/p>\n<p>As you can see, it led to a massive boost in organic traffic.\u00a0<\/p>\n<p>In addition to this new content, it also utilized <a href=\"https:\/\/ahrefs.com\/blog\/digital-pr\/\">digital PR<\/a> and statistic pages to build high-quality backlinks to the website.\u00a0<\/p>\n<p>For example, its \u201chow many people have smartphones\u201d page has over 9K backlinks\u2014many of which are from high-DR websites. This one page alone is enough to put it on the map for most of its target keywords.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"946\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-12.jpg\" alt=\"Backlinks report for Bank My Cell, via Ahrefs' Site Explorer\" class=\"wp-image-163649\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-12.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-12-680x322.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-12-768x363.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-12-1536x727.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"946\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-12.jpg\" alt=\"Backlinks report for Bank My Cell, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-163649\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-12.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-12-680x322.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-12-768x363.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image6-12-1536x727.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Why does it work so\u00a0well?<\/h3>\n<p>The informational content Bank My Cell published helped it appear as an authority in the eyes of Google, improving rankings across the\u00a0board.\u00a0<\/p>\n<p>Better still, these info pages, once ranking well, acquired natural backlinks from other websites on autopilot\u2014creating an upward spiral effect.<\/p>\n<p>Combine this with the links its PR and statistic pages pulled in, and you have a recipe for easy page #1 rankings on all its keywords (data from Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>):<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-8.png\" alt=\"Backlink profile for Bank My Cell, via Ahrefs' Site Explorer\" class=\"wp-image-163651\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-8-680x414.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-8-768x468.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-8-1536x936.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-8.png\" alt=\"Backlink profile for Bank My Cell, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-163651\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-8-680x414.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-8-768x468.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image17-8-1536x936.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">How can you implement its strategy?<\/h3>\n<p>Begin by figuring out the topical authority coverage of you and your competitors.<\/p>\n<p>Measuring topical authority is difficult. But Kevin Indig devised <a href=\"https:\/\/www.kevin-indig.com\/how-to-measure-topical-authority\/\">a way of roughly calculating <\/a><a href=\"https:\/\/docs.google.com\/document\/u\/0\/d\/1fYwSMBAG4bKRyc8nGIv3XP-auAHVdtP8D4Pxj3a0F-Q\/edit\">topical authority<\/a> using the <strong>Traffic share by domains<\/strong> report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>, which shows traffic share percentages of the major players in your\u00a0niche:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"821\" height=\"672\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-9.png\" alt=\"Traffic share by domains report, via Ahrefs' Keywords Explorer\" class=\"wp-image-163653\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-9.png 821w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-9-519x425.png 519w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-9-768x629.png 768w\" sizes=\"(max-width: 821px) 100vw, 821px\"\/><\/noscript><img decoding=\"async\" width=\"821\" height=\"672\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-9.png\" alt=\"Traffic share by domains report, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-163653\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-9.png 821w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-9-519x425.png 519w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image15-9-768x629.png 768w\" data-sizes=\"(max-width: 821px) 100vw, 821px\"\/><\/figure>\n<p>Here\u2019s how you can do this in your\u00a0niche:<\/p>\n<ul>\n<li>Take a head term like \u201cecommerce\u201d and enter it in <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Go to the <strong>Matching terms<\/strong> report and filter for a minimum volume of\u00a010<\/li>\n<li>Export all keywords and reupload them into Keywords Explorer<\/li>\n<li>Go to <strong>Traffic share by domains<\/strong><\/li>\n<\/ul>\n<p>Traffic share = topic share, aka \u201ctopical authority.\u201d You can use this analysis to see who in your niche has the most topical authority and what keywords they\u2019re ranking for.<\/p>\n<p>Then, you can take these competing sites and perform a <a href=\"https:\/\/ahrefs.com\/content-gap\">content gap analysis<\/a> to see what keywords they\u2019re ranking for that you aren\u2019t\u2014revealing the holes in your topical coverage.<\/p>\n<p>To do that, head to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and click \u201cContent gap.\u201d Enter your competitors into the\u00a0tool.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1108\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-12.jpg\" alt=\"Content Gap tool, via Ahrefs' Site Explorer\" class=\"wp-image-163655\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-12.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-12-680x377.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-12-768x426.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-12-1536x851.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1108\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-12.jpg\" alt=\"Content Gap tool, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-163655\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-12.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-12-680x377.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-12-768x426.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image13-12-1536x851.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Once you click \u201cShow keywords,\u201d you\u2019ll be taken to a list of keywords that those competing websites rank for, but yours doesn\u2019t.\u00a0<\/p>\n<p>Let\u2019s run through this on one of my\u00a0sites.\u00a0<\/p>\n<p>In just the first 10 keywords, I realized I haven\u2019t yet talked about tent air conditioners, lifted 4Runners, or Jeep Wrangler builds.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1196\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-11.png\" alt=\"Content Gap report results, via Ahrefs' Site Explorer\" class=\"wp-image-163657\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-11.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-11-680x407.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-11-768x459.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-11-1536x919.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1196\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-11.png\" alt=\"Content Gap report results, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-163657\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-11.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-11-680x407.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-11-768x459.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image11-11-1536x919.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>I\u2019ve written about lifted Tacomas, tent fans, and Jeep Wrangler gear on my site, so publishing content targeting these gap keywords can improve my topical authority.<\/p>\n<p>Another thing you can do to emulate Bank My Cell\u2019s content strategy is to create statistic pages that journalists, news websites, and other bloggers want to link\u00a0to.\u00a0<\/p>\n<p>We\u2019ve done this at Ahrefs by making our <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">SEO statistics page<\/a>, which has acquired over 4.5K backlinks from 2K referring domains.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1680\" height=\"646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-13.png\" alt=\"No. of backlinks and referring domains for Ahrefs' SEO stats page, via Ahrefs' Site Explorer\" class=\"wp-image-163659\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-13.png 1680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-13-680x261.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-13-768x295.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-13-1536x591.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\"\/><\/noscript><img decoding=\"async\" width=\"1680\" height=\"646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-13.png\" alt=\"No. of backlinks and referring domains for Ahrefs' SEO stats page, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-163659\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-13.png 1680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-13-680x261.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-13-768x295.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/07\/image12-13-1536x591.png 1536w\" data-sizes=\"(max-width: 1680px) 100vw, 1680px\"\/><\/figure>\n<p>Follow <a href=\"https:\/\/ahrefs.com\/blog\/link-building-case-study\/\">our guide to statistic page link building<\/a> to learn how you can do this\u00a0too.<\/p>\n<p>Airbnb grosses over <a href=\"https:\/\/www.zippia.com\/airbnb-careers-13934\/revenue\/\">$8.4B<\/a> every year, and that number is growing fast. It owes its start\u2014and much of its current growth\u2014to a strong content strategy.<\/p>\n<h3 class=\"wp-block-heading\">What is its strategy?<\/h3>\n<p><a href=\"https:\/\/airbnb.design\/content-strategy-at-airbnb\/\">Airbnb\u2019s content strategy<\/a> started with a mix of destination guides, user-submitted stories and photos, and a strong social media presence.<\/p>\n<p>Today, it thrives on user-generated content (UGC) to promote the business. Both Airbnb hosts and their guests are posting their homes and stays online.<\/p>\n<p>Airbnb often reposts its customers\u2019 posts that showcase their Airbnb properties:<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CtwKTnqPx3V\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Airbnb guests also share photos and videos of their experience, further promoting the company.<\/p>\n<h3 class=\"wp-block-heading\">Why does it work so\u00a0well?<\/h3>\n<p>UGC works so well for Airbnb because it encourages that through contests and by showcasing the customers\u2019 photos and videos on its social media platforms and website.<\/p>\n<p>This capitalizes on people\u2019s desire to feel special and interesting. When you see a big brand name share your content, it makes you feel\u00a0good.\u00a0<\/p>\n<p>Also, it makes sense for hosts to want to post about their rental properties on social media because it helps them make more money for their own business\u2014it\u2019s a win-win.<\/p>\n<h3 class=\"wp-block-heading\">How can you implement its strategy?<\/h3>\n<p>Besides running UGC contests to encourage your customers to post about you, you should also build your business in a way that naturally encourages UGC.<\/p>\n<p>For instance, fashion brands\u2014particularly high-status ones\u2014naturally encourage UGC because people want to post themselves wearing these clothes to show\u00a0off.<\/p>\n<p>If your products photograph or video well, then create a hashtag, run some contests, and engage with your users. They appreciate the shout-out, and you get free content.<\/p>\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n<p>The right content strategy can scale your business and bring you passive income. Whether you choose to use SEO, social media, or another strategy, content is still\u00a0king.<\/p>\n<p>These content strategy examples are just the tip of the iceberg. If you want to learn more, be sure to check out <a href=\"https:\/\/ahrefs.com\/blog\/content-strategy\/\">our complete guide to creating a winning content strategy<\/a>.<\/p>\n<p>Comments? Questions? Ping me <a href=\"https:\/\/twitter.com\/TheBillWidmer\">on Twitter<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/content-strategy-examples\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nailing down your content strategy is one of the best ways to grow your business. But that\u2019s easier said than\u00a0done. To help you with this, I want to dissect a few successful content strategy examples. Not only will we look at what content they create, but we\u2019ll also look at why their strategies work and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2275"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2276"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}