{"id":2287,"date":"2023-08-11T05:07:30","date_gmt":"2023-08-11T05:07:30","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/what-it-is-how-to-optimize-for-it\/"},"modified":"2023-08-11T05:07:30","modified_gmt":"2023-08-11T05:07:30","slug":"what-it-is-how-to-optimize-for-it","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/what-it-is-how-to-optimize-for-it\/","title":{"rendered":"What It Is &#038; How to Optimize for It"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Search intent is the reason behind a search query. In other words, it\u2019s what the searcher is looking for when using a search engine like Google.<\/p>\n<p>In this guide, you\u2019ll learn all you need to know about search intent and how to optimize your content to align with\u00a0it.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">Why search intent matters for\u00a0SEO<\/h2>\n<\/p>\n<\/div>\n<p>Google prioritizes <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/ranking-results\/#relevance\">relevance<\/a> in search results. So if you want to <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">rank in Google<\/a>, your content must be the most relevant result for the query. First and foremost, that means creating content that aligns with search intent.<\/p>\n<p>For example, if you search for \u201cbest suv,\u201d you\u2019ll find all the results are SUV rankings and reviews, not any particular car\u2019s product page.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-1.png\" alt=\"Example of dominating search intent\" class=\"wp-image-164403\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-1.png 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-1-567x425.png 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-1-768x576.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><\/noscript><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-1.png\" alt=\"Example of dominating search intent\" class=\"lazyload wp-image-164403\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-1.png 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-1-567x425.png 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-1-768x576.png 768w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><\/figure>\n<p>This is because Google knows searchers want to learn first, and then potentially buy.<\/p>\n<p>Optimizing for search intent can bring great results. We got 516% more traffic in less than six months by making a change to one of our landing pages.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-1.png\" alt=\"Results of optimizing for search intent\" class=\"wp-image-164404\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-1-680x220.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-1-768x248.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-1-1536x496.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"646\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-1.png\" alt=\"Results of optimizing for search intent\" class=\"lazyload wp-image-164404\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-1-680x220.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-1-768x248.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-1-1536x496.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>The landing page wasn\u2019t ranking well because it lacked a free tool functionality. To align it with searchers\u2019 expectations for the \u201cbacklink checker\u201d query, we needed to add that\u00a0tool.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"511\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-1.png\" alt=\"Changes made to a page to align with search intent\" class=\"wp-image-164406\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-1-680x174.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-1-768x196.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-1-1536x393.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"511\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-1.png\" alt=\"Changes made to a page to align with search intent\" class=\"lazyload wp-image-164406\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-1-680x174.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-1-768x196.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-1-1536x393.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">How to find and optimize for search intent<\/h2>\n<\/p>\n<\/div>\n<p>SEOs usually group keywords into one of three intent buckets:<\/p>\n<ul>\n<li><strong>Informational <\/strong>\u2013 Searchers want to learn something.\u00a0<\/li>\n<li><strong>Transactional <\/strong>\u2013<strong> <\/strong>Searchers want to buy something.<\/li>\n<li><strong>Navigational<\/strong> \u2013<strong> <\/strong>Searchers are looking for a specific website.\u00a0<\/li>\n<\/ul>\n<p>These are generally far too ambiguous to be useful.\u00a0<\/p>\n<p>For example, the query \u201cbest air fryer\u201d is informational, as searchers clearly want to learn, not buy. But this tells you nothing about what they <em>actually<\/em> want.<\/p>\n<ul>\n<li>Do they want a blog post or\u00a0video?<\/li>\n<li>Do they want a list of the best options, or a single recommendation and review?<\/li>\n<li>Do they value anything in particular when looking for recommendations?<\/li>\n<\/ul>\n<p>It\u2019s impossible to cater to search intent unless you know the answers to these questions. And if you don\u2019t cater to intent, your chances of ranking are slim to\u00a0none.<\/p>\n<p>This is why we came up with a new (and hopefully better) way to classify intent.<\/p>\n<p>Here are the\u00a0steps:<\/p>\n<h3 class=\"wp-block-heading\">Step 1. Align your content with the \u201cthree Cs of search intent\u201d<\/h3>\n<p>For starters, you need to identify the three Cs of search intent for your target <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/keywords\">keyword<\/a> and make sure your content is aligned with that. The three Cs\u00a0are:<\/p>\n<ol>\n<li><strong>C<\/strong>ontent type<\/li>\n<li><strong>C<\/strong>ontent format<\/li>\n<li><strong>C<\/strong>ontent angle<\/li>\n<\/ol>\n<p>The idea here is that when creating content for search intent, it makes the most sense to follow the crowd. For instance, if most of the top pages are how-to guides, create a how-to guide. Of course, that doesn\u2019t mean you have to copy them entirely.\u00a0<\/p>\n<p>Let\u2019s run through this process in more detail.<\/p>\n<h4 class=\"wp-block-heading\">1. Content type\u00a0<\/h4>\n<p>This refers to the dominant \u201ctype\u201d of content in the search results and is usually one of the following:<\/p>\n<ul>\n<li>Blog post<\/li>\n<li>Video<\/li>\n<li>Product page<\/li>\n<li>Category page<\/li>\n<li>Landing page<\/li>\n<\/ul>\n<p>For example, take a look at the top search results for \u201cbest air fryer\u201d in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. Just by looking at the titles, we can see that the dominating content type is a blog\u00a0post.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1068\" height=\"862\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-2.png\" alt=\"Dominating content type for &quot;best air fryer&quot; query\" class=\"wp-image-164407\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-2.png 1068w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-2-527x425.png 527w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-2-768x620.png 768w\" sizes=\"(max-width: 1068px) 100vw, 1068px\"\/><\/noscript><img decoding=\"async\" width=\"1068\" height=\"862\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-2.png\" alt=\"Dominating content type for &quot;best air fryer&quot; query\" class=\"lazyload wp-image-164407\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-2.png 1068w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-2-527x425.png 527w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-2-768x620.png 768w\" data-sizes=\"(max-width: 1068px) 100vw, 1068px\"\/><\/figure>\n<p>This means searchers don\u2019t expect to see pages where air fryer manufacturers explain why their product is the best. They want the opinion of someone who has tested different options available on the market before they make the purchase.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">2. Content format\u00a0<\/h4>\n<p>This refers to the dominant \u201cformat\u201d of the top-ranking pages. Typically, content format applies to <a href=\"https:\/\/ahrefs.com\/blog\/how-to-format-a-blog-post\/\">blog posts<\/a>.\u00a0<\/p>\n<p>Some common formats include these:<\/p>\n<ul>\n<li>\u201cHow-to\u201d guides<\/li>\n<li>Step-by-step tutorials<\/li>\n<li>List posts<\/li>\n<li>Opinion pieces<\/li>\n<li>Reviews<\/li>\n<li>Comparisons<\/li>\n<\/ul>\n<p>In our example of \u201cbest air fryer,\u201d the dominating content format is <a href=\"https:\/\/ahrefs.com\/blog\/listicle\/\">list post<\/a>\u2014look at the titles:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1068\" height=\"862\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-2.png\" alt=\"Dominating content format for &quot;best air fryer&quot; query\" class=\"wp-image-164409\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-2.png 1068w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-2-527x425.png 527w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-2-768x620.png 768w\" sizes=\"(max-width: 1068px) 100vw, 1068px\"\/><\/noscript><img decoding=\"async\" width=\"1068\" height=\"862\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-2.png\" alt=\"Dominating content format for &quot;best air fryer&quot; query\" class=\"lazyload wp-image-164409\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-2.png 1068w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-2-527x425.png 527w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-2-768x620.png 768w\" data-sizes=\"(max-width: 1068px) 100vw, 1068px\"\/><\/figure>\n<p>This means searchers want a list of recommendations, not just a single recommendation or a single product review.<\/p>\n<h4 class=\"wp-block-heading\">3. Content angle\u00a0<\/h4>\n<p>The content angle refers to the unique selling point of the top-ranking posts and pages. It provides insight into what searchers value when doing this particular search.<\/p>\n<p>In our example, \u201c2023\u201d is the dominating content angle (i.e., the best products in the current year). Again, it\u2019s evident just by looking at the titles.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1068\" height=\"862\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-2.png\" alt=\"Dominating content angle for &quot;best air fryer&quot; query\" class=\"wp-image-164411\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-2.png 1068w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-2-527x425.png 527w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-2-768x620.png 768w\" sizes=\"(max-width: 1068px) 100vw, 1068px\"\/><\/noscript><img decoding=\"async\" width=\"1068\" height=\"862\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-2.png\" alt=\"Dominating content angle for &quot;best air fryer&quot; query\" class=\"lazyload wp-image-164411\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-2.png 1068w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-2-527x425.png 527w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-2-768x620.png 768w\" data-sizes=\"(max-width: 1068px) 100vw, 1068px\"\/><\/figure>\n<p>This means searchers want up-to-date recommendations. And that makes sense, as new air fryers are being released all the\u00a0time.<\/p>\n<h3 class=\"wp-block-heading\">Step 2. Find subtopics to cover in your content\u00a0<\/h3>\n<p>To satisfy search intent, you need to cover your topic in full. Including subtopics that searchers may expect is a great way to do\u00a0that.<\/p>\n<p>Below are two ways to find key subtopics.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">1. Visit the top-ranking pages<\/h4>\n<p>Commonalities among top-ranking pages can give you clues on what searchers expect to see for any given\u00a0topic.<\/p>\n<p>For example, by visiting some top-ranking blog posts for \u201cbest air fryer,\u201d we see they recommend the best products in their respective categories.\u00a0<\/p>\n<p>One of the common categories is a small air fryer ideal for one person.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1272\" height=\"534\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-1.png\" alt=\"Common subtopic in product reviews\" class=\"wp-image-164413\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-1.png 1272w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-1-680x285.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-1-768x322.png 768w\" sizes=\"(max-width: 1272px) 100vw, 1272px\"\/><\/noscript><img decoding=\"async\" width=\"1272\" height=\"534\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-1.png\" alt=\"Common subtopic in product reviews\" class=\"lazyload wp-image-164413\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-1.png 1272w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-1-680x285.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-1-768x322.png 768w\" data-sizes=\"(max-width: 1272px) 100vw, 1272px\"\/><\/figure>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-4.jpg\" alt=\"Common subtopic in product reviews\" class=\"wp-image-164415\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-4.jpg 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-4-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-4-768x576.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><\/noscript><img decoding=\"async\" width=\"1280\" height=\"960\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-4.jpg\" alt=\"Common subtopic in product reviews\" class=\"lazyload wp-image-164415\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-4.jpg 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-4-567x425.jpg 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-4-768x576.jpg 768w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><\/figure>\n<p>The presence of different product categories is a hint that people may have different needs when it comes to this type of product. Therefore, it\u2019s probably a good idea to include similar product categories in the content.<\/p>\n<h4 class=\"wp-block-heading\">2. Run a content gap analysis at the page\u00a0level<\/h4>\n<p>A <a href=\"https:\/\/ahrefs.com\/content-gap\">content gap analysis<\/a> is an easier, automated way of finding common subtopics and key points. It works by listing common keyword rankings for the analyzed pages.\u00a0<\/p>\n<p>For example, let\u2019s do a content gap analysis for the keyword \u201cbest air fryer\u201d in Ahrefs. To do this, we need to plug in the keyword in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> and open a few top-ranking pages with the same intent in the <strong>Content Gap <\/strong>report.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1048\" height=\"728\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-1.png\" alt=\"&quot;Open in Content gap&quot; feature, via Ahrefs' Keywords Explorer\" class=\"wp-image-164416\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-1.png 1048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-1-612x425.png 612w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-1-768x533.png 768w\" sizes=\"(max-width: 1048px) 100vw, 1048px\"\/><\/noscript><img decoding=\"async\" width=\"1048\" height=\"728\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-1.png\" alt=\"&quot;Open in Content gap&quot; feature, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-164416\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-1.png 1048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-1-612x425.png 612w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-1-768x533.png 768w\" data-sizes=\"(max-width: 1048px) 100vw, 1048px\"\/><\/figure>\n<p>We\u2019ll see a common list of keywords. Some of them will likely make great subheadings or points for our page. Here\u2019s an excerpt from the content gap analysis:\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-1.png\" alt=\"List of keywords from content gap analysis, via Ahrefs' Keywords Explorer\" class=\"wp-image-164417\" width=\"348\" height=\"437\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-1.png 464w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-1-339x425.png 339w\" sizes=\"(max-width: 348px) 100vw, 348px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-1.png\" alt=\"List of keywords from content gap analysis, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-164417\" width=\"348\" height=\"437\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-1.png 464w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-1-339x425.png 339w\" data-sizes=\"(max-width: 348px) 100vw, 348px\"\/><\/figure>\n<p>So in a list post of best air fryers, some of the things you may want to include are\u00a0these:<\/p>\n<ul>\n<li>Best budget option<\/li>\n<li>Best option based on capacity (small\/large, quart capacity)<\/li>\n<li>Best smart air\u00a0fryer\u00a0<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Final thoughts\u00a0<\/h2>\n<p>Search intent is one of the most important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">ranking factors<\/a>.\u00a0<\/p>\n<p>Fail to give searchers what they want, and your chances of ranking are slim to none. We\u2019ve seen this time and time again with the content we publish here on the Ahrefs Blog.<\/p>\n<p>If you want to rank for the long term, make it your mission to give searchers what they want. Google will almost certainly reward you for doing\u00a0so.<\/p>\n<p>Got questions or comments? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a> or <a href=\"https:\/\/seocommunity.social\/@mako\">Mastodon<\/a>.\u00a0<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search intent is the reason behind a search query. In other words, it\u2019s what the searcher is looking for when using a search engine like Google. In this guide, you\u2019ll learn all you need to know about search intent and how to optimize your content to align with\u00a0it.\u00a0 Why search intent matters for\u00a0SEO Google prioritizes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2287"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2287\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2288"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}