{"id":2309,"date":"2023-08-29T05:02:41","date_gmt":"2023-08-29T05:02:41","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/7-inspiring-content-marketing-examples-and-why-they-worked\/"},"modified":"2023-08-29T05:02:41","modified_gmt":"2023-08-29T05:02:41","slug":"7-inspiring-content-marketing-examples-and-why-they-worked","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/7-inspiring-content-marketing-examples-and-why-they-worked\/","title":{"rendered":"7 Inspiring Content Marketing Examples (And Why They Worked)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Everyone says content marketing is great, but what are some really good examples that actually delivered?<\/p>\n<p>To answer this question, we\u2019ve put our <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a> to work. These seven examples came from filtering over 6.2B live pages in English by <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/organic-traffic\">organic traffic<\/a> and referring domains.\u00a0<\/p>\n<p>We will also share our short analysis of why these examples came out so\u00a0well.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"1999\" height=\"901\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-11.jpg\" alt=\"Adobe's Free Image Background Remover \" class=\"wp-image-165627\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-11.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-11-680x306.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-11-768x346.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-11-1536x692.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"1999\" height=\"901\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-11.jpg\" alt=\"Adobe's Free Image Background Remover \" class=\"lazyload wp-image-165627\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-11.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-11-680x306.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-11-768x346.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-11-1536x692.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p><strong>Estimated monthly organic traffic: <\/strong>5.1M<br \/><strong>Backlinks:<\/strong> 3.7K from 1.8K domains<\/p>\n<p>Adobe. In case you\u2019ve heard about its product but haven\u2019t heard about the company, it\u2019s responsible for putting the \u201cphotoshopped\u201d in \u201cthis photo looks totally photoshopped.\u201d<\/p>\n<p>Its claim to fame on this list is a tool that automatically removes the background from any pic for free so you don\u2019t have to. If you\u2019ve ever tried to do this manually, you\u2019ll know why such a tool is a lifesaver.<\/p>\n<h3 class=\"wp-block-heading\">Why it worked\u00a0<\/h3>\n<p>Millions of people search for a solution like this every month, and Adobe ranks in the top three every\u00a0time.<\/p>\n<p>To illustrate, here are some of their top-performing <a href=\"https:\/\/ahrefs.com\/seo\/glossary\/keywords\">keywords<\/a> and their search volume in the U.S.\u00a0alone.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1172\" height=\"438\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-5.png\" alt=\"Keyword data, via Ahrefs' Site Explorer\" class=\"wp-image-165628\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-5.png 1172w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-5-680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-5-768x287.png 768w\" sizes=\"(max-width: 1172px) 100vw, 1172px\"\/><\/noscript><img decoding=\"async\" width=\"1172\" height=\"438\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-5.png\" alt=\"Keyword data, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-165628\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-5.png 1172w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-5-680x254.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-5-768x287.png 768w\" data-sizes=\"(max-width: 1172px) 100vw, 1172px\"\/><figcaption class=\"wp-element-caption\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/figcaption><\/figure>\n<p>This site gets most of the traffic from India, where demand is even higher.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1190\" height=\"440\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-6.png\" alt=\"Keyword data, via Ahrefs' Site Explorer\" class=\"wp-image-165629\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-6.png 1190w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-6-680x251.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-6-768x284.png 768w\" sizes=\"(max-width: 1190px) 100vw, 1190px\"\/><\/noscript><img decoding=\"async\" width=\"1190\" height=\"440\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-6.png\" alt=\"Keyword data, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-165629\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-6.png 1190w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-6-680x251.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image25-6-768x284.png 768w\" data-sizes=\"(max-width: 1190px) 100vw, 1190px\"\/><\/figure>\n<p>Naturally, it\u2019s thought about a conversion path. Removing the background is free. But in case you need to resize the image too\u2026 Adobe always has a plan (pun intended).\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-4-1.jpg\" alt=\"Adobe Express plans\" class=\"wp-image-165631\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-4-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-4-1-680x297.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-4-1-768x336.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-4-1-1536x672.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-4-1.jpg\" alt=\"Adobe Express plans\" class=\"lazyload wp-image-165631\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-4-1.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-4-1-680x297.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-4-1-768x336.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image21-4-1-1536x672.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1045\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3.png\" alt=\"16Personalities\u2019 Free Personality Test\u00a0\" class=\"wp-image-165633\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3-680x355.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3-768x401.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3-1536x803.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1045\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3.png\" alt=\"16Personalities\u2019 Free Personality Test\u00a0\" class=\"lazyload wp-image-165633\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3-680x355.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3-768x401.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image24-3-1536x803.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p><strong>Estimated monthly organic traffic: <\/strong>2.8M<br \/><strong>Backlinks:<\/strong> 20.9K from 10.3K domains<\/p>\n<p>This content marketing example is so effective that someone built an entire business on\u00a0it.\u00a0<\/p>\n<p>It\u2019s a free personality test. The site sells premium content on personal growth, customized based on the test outcomes.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Why it worked<\/h3>\n<p>In short, many people want to learn more about themselves and the people in their surroundings, so they seek advice in personality tests like this one. This company created an experience that stands out in every aspect, which allowed it to take advantage of that demand.\u00a0<\/p>\n<p>This single page ranks for over 7K keywords, many of which have tens and even hundreds of thousands in search volume. This explains such surprisingly high traffic for \u201cjust\u201d a personality test.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1278\" height=\"566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-8.png\" alt=\"Keyword data, via Ahrefs' Site Explorer\" class=\"wp-image-165635\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-8.png 1278w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-8-680x301.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-8-768x340.png 768w\" sizes=\"(max-width: 1278px) 100vw, 1278px\"\/><\/noscript><img decoding=\"async\" width=\"1278\" height=\"566\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-8.png\" alt=\"Keyword data, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-165635\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-8.png 1278w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-8-680x301.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-8-768x340.png 768w\" data-sizes=\"(max-width: 1278px) 100vw, 1278px\"\/><figcaption class=\"wp-element-caption\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/figcaption><\/figure>\n<p>Another notable thing is how well the conversion path is designed throughout the site with the sole purpose of sending visitors to that\u00a0page.\u00a0<\/p>\n<p>When you enter the site, there is absolutely no distraction; there\u2019s 100% focus on the\u00a0test.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"988\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-9.png\" alt=\"CTA buttons leading to the test\" class=\"wp-image-165643\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-9.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-9-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-9-768x380.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-9-1536x759.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"988\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-9.png\" alt=\"CTA buttons leading to the test\" class=\"lazyload wp-image-165643\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-9.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-9-680x336.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-9-768x380.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image17-9-1536x759.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>After the test, you get a generous amount of free information on your personality. At that point, you\u2019re most likely \u201chooked.\u201d You\u2019re then offered the opportunity to upgrade your experience: more advice, tips, and more specialized tests. And the site is selling this as frictionless as technically possible.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1248\" height=\"694\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-5.png\" alt=\"How the site reassures visitors\" class=\"wp-image-165639\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-5.png 1248w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-5-680x378.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-5-768x427.png 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\"\/><\/noscript><img decoding=\"async\" width=\"1248\" height=\"694\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-5.png\" alt=\"How the site reassures visitors\" class=\"lazyload wp-image-165639\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-5.png 1248w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-5-680x378.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image22-5-768x427.png 768w\" data-sizes=\"(max-width: 1248px) 100vw, 1248px\"\/><\/figure>\n<p>You even get an automatically created free profile which, I must admit, feels like your very own dedicated zone for personal exploration. Even the main CTA buttons change to lead you to your profile.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1000\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-12.png\" alt=\"CTAs leading to a profile on the site\" class=\"wp-image-165641\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-12.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-12-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-12-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-12-1536x768.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-12-400x200.png 400w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1000\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-12.png\" alt=\"CTAs leading to a profile on the site\" class=\"lazyload wp-image-165641\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-12.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-12-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-12-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-12-1536x768.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-12-400x200.png 400w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"899\" height=\"562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-12.png\" alt=\"NeoMam\u2019s 13 Reasons Your Brain Craves Infographics \" class=\"wp-image-165646\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-12.png 899w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-12-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-12-768x480.png 768w\" sizes=\"(max-width: 899px) 100vw, 899px\"\/><\/noscript><img decoding=\"async\" width=\"899\" height=\"562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-12.png\" alt=\"NeoMam\u2019s 13 Reasons Your Brain Craves Infographics \" class=\"lazyload wp-image-165646\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-12.png 899w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-12-680x425.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-12-768x480.png 768w\" data-sizes=\"(max-width: 899px) 100vw, 899px\"\/><\/figure>\n<p><strong>Estimated monthly organic traffic: <\/strong>4<br \/><strong>Backlinks:<\/strong> 4.1K from 329 domains<\/p>\n<p>Launched in 2013, this is an infographic about why your brain craves infographics, created by an infographic design and marketing agency in the U.K.\u00a0<\/p>\n<p>It\u2019s well designed and well researched. It\u2019s also one of the few interactive pieces of content we\u2019ve come across that actually resized correctly and worked on mobile (as of when this article was written).<\/p>\n<h3 class=\"wp-block-heading\">Why it worked\u00a0<\/h3>\n<p>The timing was almost certainly one of the biggest contributing factors here.<\/p>\n<p>NeoMam published this piece of content in July 2013 which, according to Google Trends, was nearly the peak of a long-term trend of interest in infographics.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"972\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-7.png\" alt=\"Data from Google Trends\" class=\"wp-image-165648\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-7.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-7-680x331.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-7-768x373.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-7-1536x747.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"972\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-7.png\" alt=\"Data from Google Trends\" class=\"lazyload wp-image-165648\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-7.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-7-680x331.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-7-768x373.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-7-1536x747.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>By publishing content about trending topics, you increase the pool of prospects who are likely to be interested in featuring the content. It\u2019s akin to publishing something about the Barbie movie in 2023\u2014if the content is good, journalists and bloggers will be falling over themselves to cover\u00a0it.<\/p>\n<p>And that\u2019s exactly what happened in this case. NeoMam\u2019s infographic got featured on a lot of huge sites, such as Huffington Post, Harvard Business Review, and Entrepreneur:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1054\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-9.png\" alt=\"Data via Ahrefs' Site Explorer\" class=\"wp-image-165650\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-9.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-9-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-9-768x405.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-9-1536x810.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1054\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-9.png\" alt=\"Data via Ahrefs' Site Explorer\" class=\"lazyload wp-image-165650\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-9.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-9-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-9-768x405.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-9-1536x810.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><figcaption class=\"wp-element-caption\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/figcaption><\/figure>\n<p>But what\u2019s also notable is this work was featured in other lists like this one. So if someone looking for infographic inspiration comes across this example, they may hire the agency that created it.\u00a0<\/p>\n<p>Danny Ashton, the founder of NeoMam, also puts some of the success down to the quality and depth of research:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Back in 2013 you could get away with sources that didn\u2019t quite make sense or just link to a blog. But one of the things I said to the team when we did this was to only talk about things that we could cite with a scientific journal. Going the extra mile when it comes to research quality was key for getting the trust from journalists looking to cover the\u00a0story.<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1378\" height=\"1292\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-6.png\" alt=\"CoinDesk\u2019s Bitcoin Market Data\" class=\"wp-image-165653\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-6.png 1378w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-6-453x425.png 453w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-6-768x720.png 768w\" sizes=\"(max-width: 1378px) 100vw, 1378px\"\/><\/noscript><img decoding=\"async\" width=\"1378\" height=\"1292\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-6.png\" alt=\"CoinDesk\u2019s Bitcoin Market Data\" class=\"lazyload wp-image-165653\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-6.png 1378w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-6-453x425.png 453w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-6-768x720.png 768w\" data-sizes=\"(max-width: 1378px) 100vw, 1378px\"\/><\/figure>\n<p><strong>Estimated monthly organic traffic: <\/strong>1.3M<br \/><strong>Backlinks:<\/strong> 234K from 10.3K domains<\/p>\n<p>CoinDesk is an online magazine devoted to cryptocurrencies, web3, and the underlying technology. This example is one of the web\u2019s go-to sources for checking the latest price of Bitcoin and some related market data.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Why it worked<\/h3>\n<p>There are millions of searches for the live price of Bitcoin every month. With this page, CoinDesk ranks high for these searches and generates massive traffic it doesn\u2019t need to pay\u00a0for.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1286\" height=\"610\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-11.png\" alt=\"Keyword data, via Ahrefs' Site Explorer\" class=\"wp-image-165655\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-11.png 1286w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-11-680x323.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-11-768x364.png 768w\" sizes=\"(max-width: 1286px) 100vw, 1286px\"\/><\/noscript><img decoding=\"async\" width=\"1286\" height=\"610\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-11.png\" alt=\"Keyword data, via Ahrefs' Site Explorer\" class=\"lazyload wp-image-165655\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-11.png 1286w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-11-680x323.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-11-768x364.png 768w\" data-sizes=\"(max-width: 1286px) 100vw, 1286px\"\/><figcaption class=\"wp-element-caption\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/figcaption><\/figure>\n<p>What\u2019s in it for CoinDesk to go through all of that hassle to provide fresh market data? Especially when traders get their data from their trading apps? I can think of a few things:<\/p>\n<ul>\n<li>Advertising revenue from on-site ads, which get millions of\u00a0views.\u00a0<\/li>\n<li>Affiliate revenue\u2014the \u201cbuy\/sell\u201d button you can see in the screenshot leads to third-party trading apps.\u00a0<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/website-authority\">Authority<\/a> from all of the links pointing to that site. Which can, in turn, help it rank other content.<\/li>\n<li>Last but not least, increased readership. Its core content (news) is just a click\u00a0away.\u00a0<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1576\" height=\"1382\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-12.png\" alt=\"Cars.com\u2019s Auto Loan Calculator\" class=\"wp-image-165657\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-12.png 1576w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-12-485x425.png 485w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-12-768x673.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-12-1536x1347.png 1536w\" sizes=\"(max-width: 1576px) 100vw, 1576px\"\/><\/noscript><img decoding=\"async\" width=\"1576\" height=\"1382\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-12.png\" alt=\"Cars.com\u2019s Auto Loan Calculator\" class=\"lazyload wp-image-165657\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-12.png 1576w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-12-485x425.png 485w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-12-768x673.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-12-1536x1347.png 1536w\" data-sizes=\"(max-width: 1576px) 100vw, 1576px\"\/><\/figure>\n<p><strong>Estimated monthly organic traffic: <\/strong>140K<br \/><strong>Backlinks:<\/strong> 16.6K from 570 domains<\/p>\n<p>Cars.com\u2019s Auto Loan Calculator does exactly what it says on the tin. But as you may have guessed, cars.com is not in the calculator business\u2014it\u2019s an online car marketplace.\u00a0<\/p>\n<p>Once it calculates the monthly payment amount, there\u2019s an auto-generated search box underneath that lets you \u201csearch for cars in your budget.\u201d Of course, the list of cars comes from cars.com.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1944\" height=\"1232\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-3.jpg\" alt=\"List of eligible offers based on the calculation\" class=\"wp-image-165659\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-3.jpg 1944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-3-671x425.jpg 671w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-3-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-3-768x487.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-3-1536x973.jpg 1536w\" sizes=\"(max-width: 1944px) 100vw, 1944px\"\/><\/noscript><img decoding=\"async\" width=\"1944\" height=\"1232\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-3.jpg\" alt=\"List of eligible offers based on the calculation\" class=\"lazyload wp-image-165659\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-3.jpg 1944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-3-671x425.jpg 671w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-3-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-3-768x487.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image23-3-1536x973.jpg 1536w\" data-sizes=\"(max-width: 1944px) 100vw, 1944px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Why it worked<\/h3>\n<p>The phrase \u201ccar loan calculator\u201d gets an estimated 475K monthly searches in the U.S.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1142\" height=\"732\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-9.png\" alt=\"Keyword data, via Ahrefs' Keywords Explorer\" class=\"wp-image-165661\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-9.png 1142w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-9-663x425.png 663w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-9-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-9-768x492.png 768w\" sizes=\"(max-width: 1142px) 100vw, 1142px\"\/><\/noscript><img decoding=\"async\" width=\"1142\" height=\"732\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-9.png\" alt=\"Keyword data, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-165661\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-9.png 1142w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-9-663x425.png 663w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-9-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-9-768x492.png 768w\" data-sizes=\"(max-width: 1142px) 100vw, 1142px\"\/><figcaption class=\"wp-element-caption\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/figcaption><\/figure>\n<p>The calculator ranks in the top three in Google for that query. It also ranks in the top 100 for 8,970 other keywords, which also send traffic to the page resulting in an estimated 148,242 monthly visits.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1736\" height=\"556\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-6.png\" alt=\"SERP overview for &quot;car loan calculator,&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-165663\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-6.png 1736w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-6-680x218.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-6-768x246.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-6-1536x492.png 1536w\" sizes=\"(max-width: 1736px) 100vw, 1736px\"\/><\/noscript><img decoding=\"async\" width=\"1736\" height=\"556\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-6.png\" alt=\"SERP overview for &quot;car loan calculator,&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-165663\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-6.png 1736w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-6-680x218.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-6-768x246.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image19-6-1536x492.png 1536w\" data-sizes=\"(max-width: 1736px) 100vw, 1736px\"\/><\/figure>\n<p>That traffic then converts into leads when people search for cars on the website within that price\u00a0range.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"916\" height=\"537\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-11.jpg\" alt=\"Superdrug\u2019s Perceptions of Perfection Across Borders\" class=\"wp-image-165664\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-11.jpg 916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-11-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-11-768x450.jpg 768w\" sizes=\"(max-width: 916px) 100vw, 916px\"\/><\/noscript><img decoding=\"async\" width=\"916\" height=\"537\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-11.jpg\" alt=\"Superdrug\u2019s Perceptions of Perfection Across Borders\" class=\"lazyload wp-image-165664\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-11.jpg 916w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-11-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-11-768x450.jpg 768w\" data-sizes=\"(max-width: 916px) 100vw, 916px\"\/><\/figure>\n<p><strong>Estimated monthly organic traffic: <\/strong>28<br \/><strong>Backlinks:<\/strong> 1.1K from 545 domains<\/p>\n<p>Superdrug, a health and beauty retailer in the U.K., asked female graphic designers from 18 different countries to retouch a photo of a woman to make her more attractive.<\/p>\n<p>Here are just a few of the results:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"863\" height=\"836\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-10.jpg\" alt=\"Perceptions of perfection\u2014women\" class=\"wp-image-165666\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-10.jpg 863w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-10-439x425.jpg 439w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-10-768x744.jpg 768w\" sizes=\"(max-width: 863px) 100vw, 863px\"\/><\/noscript><img decoding=\"async\" width=\"863\" height=\"836\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-10.jpg\" alt=\"Perceptions of perfection\u2014women\" class=\"lazyload wp-image-165666\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-10.jpg 863w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-10-439x425.jpg 439w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-10-768x744.jpg 768w\" data-sizes=\"(max-width: 863px) 100vw, 863px\"\/><\/figure>\n<p>A year later, it repeated the study with\u00a0men:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1532\" height=\"860\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-10.jpg\" alt=\"Perceptions of perfection\u2014men\" class=\"wp-image-165668\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-10.jpg 1532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-10-680x382.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-10-768x431.jpg 768w\" sizes=\"(max-width: 1532px) 100vw, 1532px\"\/><\/noscript><img decoding=\"async\" width=\"1532\" height=\"860\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-10.jpg\" alt=\"Perceptions of perfection\u2014men\" class=\"lazyload wp-image-165668\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-10.jpg 1532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-10-680x382.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-10-768x431.jpg 768w\" data-sizes=\"(max-width: 1532px) 100vw, 1532px\"\/><\/figure>\n<p>Each resulting image and body type is vastly different from the rest\u2014which is the entire point.<\/p>\n<p>Superdrug aimed to show that there\u2019s no such thing as the perfect body. It\u2019s subjective, not definitive. What\u2019s seen as the ideal body varies massively from country to country.<\/p>\n<h4 class=\"wp-block-heading\">Why it worked\u00a0<\/h4>\n<p>Superdrug launched this campaign in 2015 when, according to Google Trends, the body positivity movement was starting to gain traction.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1001\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-5.png\" alt=\"Data from Google Trends\" class=\"wp-image-165670\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-5-680x341.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-5-768x385.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-5-1536x769.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-5-400x200.png 400w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1001\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-5.png\" alt=\"Data from Google Trends\" class=\"lazyload wp-image-165670\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-5-680x341.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-5-768x385.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-5-1536x769.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image20-5-400x200.png 400w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>That meant there were many journalists and bloggers eager to cover positive, thought-provoking content around this subject, which led to features in big news sites such as Huffington Post, The Telegraph, and Daily\u00a0Mail.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1422\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-11.png\" alt=\"Data via Ahrefs' Site Explorer\" class=\"wp-image-165671\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-11.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-11-597x425.png 597w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-11-768x546.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-11-1536x1093.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1422\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-11.png\" alt=\"Data via Ahrefs' Site Explorer\" class=\"lazyload wp-image-165671\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-11.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-11-597x425.png 597w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-11-768x546.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-11-1536x1093.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><figcaption class=\"wp-element-caption\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>.<\/figcaption><\/figure>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"901\" height=\"536\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-11.jpg\" alt=\"Zendesk Alternative\" class=\"wp-image-165673\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-11.jpg 901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-11-680x405.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-11-768x457.jpg 768w\" sizes=\"(max-width: 901px) 100vw, 901px\"\/><\/noscript><img decoding=\"async\" width=\"901\" height=\"536\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-11.jpg\" alt=\"Zendesk Alternative\" class=\"lazyload wp-image-165673\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-11.jpg 901w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-11-680x405.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-11-768x457.jpg 768w\" data-sizes=\"(max-width: 901px) 100vw, 901px\"\/><\/figure>\n<p><strong>Estimated monthly organic traffic: <\/strong>88<br \/><strong>Backlinks:<\/strong> 475 from 329 domains<\/p>\n<p>In 2013, Zendesk, a customer support solution, playfully created a fictional rock band called \u201cZendesk Alternative.\u201d The band\u2019s concept revolved around Zendesk stealing its name, leading to humorous and quirky situations.\u00a0<\/p>\n<p>Despite being entirely fake, Zendesk put in a lot of effort. It established the band on various platforms like Facebook, Bandcamp, or YouTube, giving it the appearance of a real\u00a0act.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Why it worked\u00a0<\/h3>\n<p>Not only is it funny and insanely well executed, but it actively targets customers considering other alternatives to Zendesk and attempts to win them\u00a0over.<\/p>\n<p>The page ranks in the top five search results most of the time on Google for \u201czendesk alternative,\u201d a keyword that gets 800 searches per month in the U.S.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"967\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-8.png\" alt=\"Data via Ahrefs' Keywords Explorer\" class=\"wp-image-165674\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-8-680x329.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-8-768x372.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-8-1536x743.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"967\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-8.png\" alt=\"Data via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-165674\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-8.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-8-680x329.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-8-768x372.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image18-8-1536x743.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><figcaption class=\"wp-element-caption\">Data via Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.<\/figcaption><\/figure>\n<p>This is a keyword for which the bulk of traffic would ordinarily go to some other website.<\/p>\n<p>Also, according to <a href=\"https:\/\/web.archive.org\/web\/20140704141008\/http:\/\/radius.com\/2014\/06\/24\/zendesk-mastered-alternative-marketing-smart-video-strategy\/\">this archived article<\/a> on radius.com, Zendesk closed five deals that originated from the Zendesk Alternative page within six months of the campaign going\u00a0live.<\/p>\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n<p>Every one of these examples relies on creating something of value (content) and promoting it to interested audiences (marketing).<\/p>\n<p>They\u2019re all relatively replicable and straightforward ideas at their core. Some of them may have required more resources, but others prove that you can create outstanding content even if you\u2019re on a budget.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<p>Do you know of any other cool content marketing examples? Let me know <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on Twitter<\/a> or <a href=\"https:\/\/seocommunity.social\/@mako\">Mastodon<\/a>.\u00a0<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-examples\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone says content marketing is great, but what are some really good examples that actually delivered? To answer this question, we\u2019ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains.\u00a0 We will also share our short analysis of why these [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2309"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2310"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}