{"id":2315,"date":"2023-08-31T05:03:17","date_gmt":"2023-08-31T05:03:17","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/we-studied-over-1-million-domains-to-find-the-most-common-technical-seo-issues\/"},"modified":"2023-08-31T05:03:17","modified_gmt":"2023-08-31T05:03:17","slug":"we-studied-over-1-million-domains-to-find-the-most-common-technical-seo-issues","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/we-studied-over-1-million-domains-to-find-the-most-common-technical-seo-issues\/","title":{"rendered":"We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>There\u2019s a lot that can go wrong on a website, and every site is going to have some issues to\u00a0fix.<\/p>\n<p>We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we\u00a0found.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">The 15 most common technical SEO issues<\/h2>\n<\/p>\n<\/div>\n<p>These are the issues flagged the most across the 1 million+ domains. The number is the percentage of domains where the issues were found on at least one of their\u00a0pages.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"1718\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-13-2.jpg\" alt=\"The most common technical SEO issues from a study of over 1 million domains\" class=\"wp-image-165889\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-13-2.jpg 1718w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-13-2-365x425.jpg 365w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-13-2-768x894.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-13-2-1320x1536.jpg 1320w\" sizes=\"(max-width: 1718px) 100vw, 1718px\"\/><\/noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"1718\" height=\"1999\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-13-2.jpg\" alt=\"The most common technical SEO issues from a study of over 1 million domains\" class=\"lazyload wp-image-165889\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-13-2.jpg 1718w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-13-2-365x425.jpg 365w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-13-2-768x894.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image9-13-2-1320x1536.jpg 1320w\" data-sizes=\"(max-width: 1718px) 100vw, 1718px\"\/><\/figure>\n<p>These are the most common issues, but every website is different. You can use Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> to get reports about the issues on your own website. This is free for verified sites with an <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools<\/a> (AWT) account.<\/p>\n<p>I made a sheet with <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1u1vKUmRBvG6k_sWoKu-_8a8M_JTQA42P\/edit?usp=sharing&amp;ouid=102636613735538965223&amp;rtpof=true&amp;sd=true\">the rest of the issues<\/a> if you just want the data. If you want my commentary on the top issues and prioritization for fixing them, keep reading.<\/p>\n<h3 class=\"wp-block-heading\">3XX redirect \u2013 95.2% of\u00a0sites<\/h3>\n<p>Most sites use <a href=\"https:\/\/ahrefs.com\/blog\/301-redirects\/\">redirects<\/a>, and it\u2019s not usually anything to worry about. Sites, and the web in general, are always changing. We ran a study that found that <a href=\"https:\/\/ahrefs.com\/blog\/link-rot-study\/\">~two-thirds of links to pages on the web disappeared<\/a> in the nine-year period we looked at.<\/p>\n<p>I\u2019d be concerned if there are redirect loops, where a page gets redirected infinitely, or when there is a long chain of redirects. Google will follow up to five redirect hops in one session. And when it resumes crawling in the next session, it will follow up to five more. Anything over 10 hops won\u2019t consolidate signals (like links) properly to the final\u00a0URL.<\/p>\n<p>You can find both of these in the \u201cIssues\u201d tab in the <strong>Redirects<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-10.png\" alt=\"Redirect chain too long and redirect loop issues, via Ahrefs' Site Audit\" class=\"wp-image-165891\" style=\"object-fit:cover;width:443px;height:139px\" width=\"443\" height=\"139\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-10.png 886w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-10-680x213.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-10-768x241.png 768w\" sizes=\"(max-width: 443px) 100vw, 443px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-10.png\" alt=\"Redirect chain too long and redirect loop issues, via Ahrefs' Site Audit\" class=\"lazyload wp-image-165891\" style=\"object-fit:cover;width:443px;height:139px\" width=\"443\" height=\"139\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-10.png 886w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-10-680x213.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-10-768x241.png 768w\" data-sizes=\"(max-width: 443px) 100vw, 443px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">HTTP to HTTPS redirect \u2013 88% of\u00a0sites<\/h3>\n<p>If you see this, great! You want your site to be on <a href=\"https:\/\/ahrefs.com\/blog\/what-is-https\/\">HTTPS<\/a>.\u00a0<\/p>\n<p>We have this as a notification in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, and you shouldn\u2019t be concerned unless the redirect is going the other way\u2014from HTTPS to HTTP. You can find the HTTPS to HTTP redirects in the \u201cIssues\u201d tab of the <strong>Internal pages<\/strong> report in Site\u00a0Audit:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-13.png\" alt=\"HTTPS to HTTP redirect issue, via Ahrefs' Site Audit\" class=\"wp-image-165893\" style=\"object-fit:cover;width:399px;height:83px\" width=\"399\" height=\"83\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-13.png 797w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-13-680x141.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-13-768x159.png 768w\" sizes=\"(max-width: 399px) 100vw, 399px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-13.png\" alt=\"HTTPS to HTTP redirect issue, via Ahrefs' Site Audit\" class=\"lazyload wp-image-165893\" style=\"object-fit:cover;width:399px;height:83px\" width=\"399\" height=\"83\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-13.png 797w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-13-680x141.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image6-13-768x159.png 768w\" data-sizes=\"(max-width: 399px) 100vw, 399px\"\/><\/figure>\n<p>A surprising number of sites, &gt;6%, are redirecting the wrong\u00a0way.<\/p>\n<p>One of the other issues that can happen along with HTTP to HTTPS redirects is \u201cmixed content\u201d issues. You can find this in the \u201cIssues\u201d tab of the <strong>Internal pages<\/strong> report in Site\u00a0Audit:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-8.png\" alt=\"Mixed content issue, via Ahrefs' Site Audit\" class=\"wp-image-165895\" style=\"object-fit:cover;width:460px;height:66px\" width=\"460\" height=\"66\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-8.png 921w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-8-680x98.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-8-768x111.png 768w\" sizes=\"(max-width: 460px) 100vw, 460px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-8.png\" alt=\"Mixed content issue, via Ahrefs' Site Audit\" class=\"lazyload wp-image-165895\" style=\"object-fit:cover;width:460px;height:66px\" width=\"460\" height=\"66\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-8.png 921w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-8-680x98.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image14-8-768x111.png 768w\" data-sizes=\"(max-width: 460px) 100vw, 460px\"\/><\/figure>\n<p>Some people spend a lot of time updating all of the references to other file types to solve these. There\u2019s a better way.<\/p>\n<p>If you set a <a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/HTTP\/CSP\">Content Security Policy (CSP)<\/a> for upgrade-insecure-requests, it will solve all of your \u201cmixed content\u201d issues. It only takes a couple of minutes to set a rule in your .htaccess or server config for\u00a0this.<\/p>\n<p>In .htaccess, you simply add:<\/p>\n<p><code>&lt;ifModule mod_headers.c&gt;<br \/>Header always set Content-Security-Policy \"upgrade-insecure-requests;\"<br \/>&lt;\/IfModule&gt;<\/code><\/p>\n<h3 class=\"wp-block-heading\">Missing alt attributes \u2013 80.4% of\u00a0sites<\/h3>\n<p>Missing <a href=\"https:\/\/ahrefs.com\/blog\/alt-text\/\">alt attributes<\/a> is an accessibility issue, which may turn into a legal issue. Most big companies have been sued for ADA compliance issues on their websites, and some get sued multiple times a year. I\u2019d fix this for the main content images, but not for things like placeholder or decorative images where you can leave the alt attributes blank.<\/p>\n<p>For web search, the text in alt attributes counts as text on the page, but that\u2019s really the only role it plays. Its importance is often overstated for SEO, in my opinion. However, it does help with image search and image rankings.<\/p>\n<p>You can find missing alt attributes in the <strong>Images<\/strong> report:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1442\" height=\"894\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-12.png\" alt=\"Pie chart showing alt attribute distribution, via Ahrefs' Site Audit\" class=\"wp-image-165897\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-12.png 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-12-680x422.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-12-768x476.png 768w\" sizes=\"(max-width: 1442px) 100vw, 1442px\"\/><\/noscript><img decoding=\"async\" width=\"1442\" height=\"894\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-12.png\" alt=\"Pie chart showing alt attribute distribution, via Ahrefs' Site Audit\" class=\"lazyload wp-image-165897\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-12.png 1442w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-12-680x422.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image1-12-768x476.png 768w\" data-sizes=\"(max-width: 1442px) 100vw, 1442px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Meta description tag missing or empty \u2013 72.9% of\u00a0sites<\/h3>\n<p>I don\u2019t worry much about missing <a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\">meta descriptions<\/a>. They don\u2019t impact rankings. Google will write one for you if you don\u2019t have one or sometimes rewrite yours even if you do have one. When we ran a study, we found that <a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\">Google rewrites meta descriptions 62.78% of the time<\/a>.<\/p>\n<p>Still, there are times when I focus on them. Try to add meta descriptions when creating a page. If it\u2019s missing on a page you really care about or that gets a lot of traffic, you may want to add it. You may also want to add one if you have a unique selling point or offer you think can be compelling for\u00a0users.<\/p>\n<p>You\u2019ll find the \u201cmissing meta description\u201d issue in the <strong>Content<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1264\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-11.png\" alt=\"Pie chart showing meta description tag missing issue, via Ahrefs' Site Audit\" class=\"wp-image-165899\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-11.png 1264w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-11-680x403.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-11-768x456.png 768w\" sizes=\"(max-width: 1264px) 100vw, 1264px\"\/><\/noscript><img decoding=\"async\" width=\"1264\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-11.png\" alt=\"Pie chart showing meta description tag missing issue, via Ahrefs' Site Audit\" class=\"lazyload wp-image-165899\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-11.png 1264w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-11-680x403.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image11-11-768x456.png 768w\" data-sizes=\"(max-width: 1264px) 100vw, 1264px\"\/><\/figure>\n<p>If you click into the issue, you can sort the pages by \u201cOrganic traffic\u201d in the report.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1067\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-15.jpg\" alt=\"Sorting pages with missing meta description tags by organic traffic\" class=\"wp-image-165900\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-15.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-15-680x363.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-15-768x410.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-15-1536x820.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1067\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-15.jpg\" alt=\"Sorting pages with missing meta description tags by organic traffic\" class=\"lazyload wp-image-165900\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-15.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-15-680x363.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-15-768x410.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image2-15-1536x820.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Slow page \u2013 72.3% of\u00a0sites<\/h3>\n<p>We usually deem a page as slow by using our own subjective measure of speed. To get a better idea, I recommend enabling <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a> in your project\u2019s crawl settings.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1995\" height=\"448\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-12.png\" alt=\"Use your PageSpeed Insights API key to get CWV in Ahrefs' Site Audit\" class=\"wp-image-165901\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-12.png 1995w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-12-680x153.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-12-768x172.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-12-1536x345.png 1536w\" sizes=\"(max-width: 1995px) 100vw, 1995px\"\/><\/noscript><img decoding=\"async\" width=\"1995\" height=\"448\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-12.png\" alt=\"Use your PageSpeed Insights API key to get CWV in Ahrefs' Site Audit\" class=\"lazyload wp-image-165901\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-12.png 1995w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-12-680x153.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-12-768x172.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image10-12-1536x345.png 1536w\" data-sizes=\"(max-width: 1995px) 100vw, 1995px\"\/><\/figure>\n<p>This is going to connect you to <a href=\"https:\/\/ahrefs.com\/blog\/pagespeed-insights\/\">Google PageSpeed Insights<\/a> and will pull the Core Web Vitals metrics into <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. These are the metrics Google actually uses in its rankings and are pulled from the same data source.<\/p>\n<p>Some other auditors will pull lab test versions of these metrics. But if the tool isn\u2019t connecting to PageSpeed Insights, you\u2019re not getting the actual Core Web Vitals data, which comes from real-world users of Google Chrome. If they\u2019re showing you Total Blocking Time (TBT) from Lighthouse instead of <a href=\"https:\/\/ahrefs.com\/blog\/first-input-delay-fid\/\">First Input Delay (FID)<\/a> or Interaction to Next Paint (INP), that\u2019s an easy way to tell the difference.\u00a0<\/p>\n<p>We give you the Lighthouse-based test scores, as well as the Core Web Vitals test scores. Check out the <strong>Performance<\/strong> report in Site Audit for these issues and\u00a0more.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1285\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-12.png\" alt=\"CrUX and Lighthouse metrics visualizations\" class=\"wp-image-165903\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-12.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-12-661x425.png 661w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-12-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-12-768x494.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-12-1536x987.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1285\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-12.png\" alt=\"CrUX and Lighthouse metrics visualizations\" class=\"lazyload wp-image-165903\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-12.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-12-661x425.png 661w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-12-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-12-768x494.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image5-12-1536x987.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Page and SERP titles do not match \u2013 68.5% of\u00a0sites<\/h3>\n<p>You may want to improve the <a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">page title<\/a> if it\u2019s not relevant to the page since it is a ranking factor. You may also want to improve titles for pages getting a lot of search traffic where you think you can do a better job than Google.<\/p>\n<p>You can find the \u201cPage and SERP titles do not match\u201d issue in the \u201cIssues\u201d tab of the <strong>Content<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-11.png\" alt=\"Page and SERP titles do not match issue, via Ahrefs' Site Audit\" class=\"wp-image-165904\" style=\"object-fit:cover;width:412px;height:59px\" width=\"412\" height=\"59\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-11.png 825w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-11-680x98.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-11-768x111.png 768w\" sizes=\"(max-width: 412px) 100vw, 412px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-11.png\" alt=\"Page and SERP titles do not match issue, via Ahrefs' Site Audit\" class=\"lazyload wp-image-165904\" style=\"object-fit:cover;width:412px;height:59px\" width=\"412\" height=\"59\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-11.png 825w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-11-680x98.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image13-11-768x111.png 768w\" data-sizes=\"(max-width: 412px) 100vw, 412px\"\/><\/figure>\n<p>If you click into the issue, you can sort the pages by \u201cOrganic traffic\u201d in the report.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1937\" height=\"339\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-12.png\" alt=\"Sorting pages where page and SERP titles do not match by organic traffic\" class=\"wp-image-165906\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-12.png 1937w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-12-680x119.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-12-768x134.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-12-1536x269.png 1536w\" sizes=\"(max-width: 1937px) 100vw, 1937px\"\/><\/noscript><img decoding=\"async\" width=\"1937\" height=\"339\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-12.png\" alt=\"Sorting pages where page and SERP titles do not match by organic traffic\" class=\"lazyload wp-image-165906\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-12.png 1937w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-12-680x119.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-12-768x134.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image3-12-1536x269.png 1536w\" data-sizes=\"(max-width: 1937px) 100vw, 1937px\"\/><\/figure>\n<p>I made a script a while back that you can use to see which of your titles Google changed the most from their original text. It\u2019s really easy to use. Here\u2019s the <a href=\"https:\/\/colab.research.google.com\/drive\/1mg3DTWVkgX0KHD3Hx2Y3WyMAUDjdm3cB?usp=sharing\">script<\/a> and a video of how to use\u00a0it.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<h3 class=\"wp-block-heading\">Page has only one dofollow incoming internal link \u2013 66.2% of\u00a0sites<\/h3>\n<p>At least it\u2019s not a completely <a href=\"https:\/\/ahrefs.com\/blog\/orphan-pages\/\">orphaned page<\/a>. But if it\u2019s a page that you want to rank, you may want to add some more <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a>.<\/p>\n<p>The easiest way to see internal link opportunities is with our tool in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. We look at what your pages are ranking for and suggest links from other pages on your site that talk about those things.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-14.png\" alt=\"Internal link opportunity report in Ahrefs' Site Audit\" class=\"wp-image-165908\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-14.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-14-680x78.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-14-768x88.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-14-1536x177.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"230\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-14.png\" alt=\"Internal link opportunity report in Ahrefs' Site Audit\" class=\"lazyload wp-image-165908\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-14.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-14-680x78.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-14-768x88.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image12-14-1536x177.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Title too long \u2013 63.2% of\u00a0sites<\/h3>\n<p>We estimate if the title tag is being cut off on the <a href=\"https:\/\/ahrefs.com\/blog\/serps\/\">SERPs<\/a>, but you may want to manually check if it\u2019s cut off on desktop or mobile searches. Mobile typically allows longer titles than desktop. We plan to actually check the SERPs for you in the future. But for now, you may want to check pages that are important to\u00a0you.<\/p>\n<p>If the title is cut off, you may want to adjust your tag to fit. However, the ranking is based on the whole title tag, not just what is shown on the SERPs, so you may want to leave it\u00a0alone.<\/p>\n<h3 class=\"wp-block-heading\">Page has links to redirect \u2013 62.7% of\u00a0sites<\/h3>\n<p>As long as the redirects resolve to another page and there are fewer than 10 hops (like I mentioned earlier), this is fine. I usually put issues like this in the backlog for someone to clean up when they get a chance, but I don\u2019t consider it a big issue and don\u2019t prioritize it.<\/p>\n<p>You may want to check if any of the chains are too long. Look for this in the \u201cIssues\u201d tab in the <strong>Redirects<\/strong> report.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-11.png\" alt=\"Redirect chain too long and redirect loop issues, via Ahrefs' Site Audit&#10;\" class=\"wp-image-165911\" style=\"object-fit:cover;width:443px;height:139px\" width=\"443\" height=\"139\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-11.png 886w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-11-680x213.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-11-768x241.png 768w\" sizes=\"(max-width: 443px) 100vw, 443px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-11.png\" alt=\"Redirect chain too long and redirect loop issues, via Ahrefs' Site Audit&#10;\" class=\"lazyload wp-image-165911\" style=\"object-fit:cover;width:443px;height:139px\" width=\"443\" height=\"139\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-11.png 886w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-11-680x213.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image15-11-768x241.png 768w\" data-sizes=\"(max-width: 443px) 100vw, 443px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">H1 tag missing or empty \u2013 59.5% of\u00a0sites<\/h3>\n<p>I consider <a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">H1 tags<\/a> missing a minor issue, especially if the text is wrapped in an H2 tag instead. It\u2019s usually an easy fix to change them, so I\u2019ll mostly do it\u2014but I don\u2019t expect much impact.<\/p>\n<p>You can find the issue in the <strong>Content<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1278\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-7.png\" alt=\"Pie chart showing H1 issues, via Ahrefs' Site Audit\" class=\"wp-image-165912\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-7.png 1278w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-7-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-7-768x451.png 768w\" sizes=\"(max-width: 1278px) 100vw, 1278px\"\/><\/noscript><img decoding=\"async\" width=\"1278\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-7.png\" alt=\"Pie chart showing H1 issues, via Ahrefs' Site Audit\" class=\"lazyload wp-image-165912\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-7.png 1278w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-7-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-7-768x451.png 768w\" data-sizes=\"(max-width: 1278px) 100vw, 1278px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Meta description too short \u2013 59.2% of\u00a0sites<\/h3>\n<p>You already saw that I generally don\u2019t worry about missing meta descriptions, so why would I worry if they\u2019re too short? But if it\u2019s a page you care about and you have something to add to the description, go for\u00a0it.<\/p>\n<p>Like I mentioned before, I think meta descriptions are a good place to add unique selling points or offers if you have\u00a0them.<\/p>\n<p>You can find the issue in the <strong>Content<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1280\" height=\"741\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-12.png\" alt=\"Pie chart showing meta description length distribution issues, via Ahrefs' Site Audit\" class=\"wp-image-165913\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-12.png 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-12-680x394.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-12-768x445.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><\/noscript><img decoding=\"async\" width=\"1280\" height=\"741\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-12.png\" alt=\"Pie chart showing meta description length distribution issues, via Ahrefs' Site Audit\" class=\"lazyload wp-image-165913\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-12.png 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-12-680x394.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-12-768x445.png 768w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Open Graph tags incomplete \u2013 56% of\u00a0sites<\/h3>\n<p>Not every page needs <a href=\"https:\/\/ahrefs.com\/blog\/open-graph-meta-tags\/\">Open Graph meta tags<\/a>, so I\u2019m not surprised by how often these are missing. They\u2019re really only needed for pages that you may share on social media.<\/p>\n<p>I typically don\u2019t consider these tags to be related to SEO. The only time they may be used for something SEO-related is when they\u2019re used in Google Discover instead of your title or feature image.<\/p>\n<p>The only benefit they can have for SEO is that you may get a bit more exposure on social media, which potentially leads to some additional links. They are not used directly in rankings.<\/p>\n<h3 class=\"wp-block-heading\">Meta description too long \u2013 54.5% of\u00a0sites<\/h3>\n<p>If you haven\u2019t already realized it, I don\u2019t focus much on meta descriptions. If it\u2019s a page that\u2019s important to you and you can write a better meta description that fits, go for\u00a0it.<\/p>\n<p>I\u2019ve just seen too many audits recommending that someone should rewrite 800 meta descriptions, and I cry for that poor\u00a0soul.<\/p>\n<p>You can find the issue in the <strong>Content<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1280\" height=\"741\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-13.png\" alt=\"Pie chart showing meta description length distribution issues, via Ahrefs' Site Audit\" class=\"wp-image-165914\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-13.png 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-13-680x394.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-13-768x445.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><\/noscript><img decoding=\"async\" width=\"1280\" height=\"741\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-13.png\" alt=\"Pie chart showing meta description length distribution issues, via Ahrefs' Site Audit\" class=\"lazyload wp-image-165914\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-13.png 1280w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-13-680x394.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image7-13-768x445.png 768w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Multiple H1 tags \u2013 51.3% of\u00a0sites<\/h3>\n<p>Multiple H<a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">1 tags<\/a> are allowed in modern HTML, and Google has said this is not a problem. HTML5 has supported multiple H1s since it launched in\u00a02014.<\/p>\n<p>I\u2019d just check to make sure all of the headings you have as H1s are relevant to the\u00a0page.<\/p>\n<p>You can find the issue in the <strong>Content<\/strong> report in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1278\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-8.png\" alt=\"Pie chart showing H1 issues, via Ahrefs' Site Audit&#10;\" class=\"wp-image-165915\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-8.png 1278w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-8-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-8-768x451.png 768w\" sizes=\"(max-width: 1278px) 100vw, 1278px\"\/><\/noscript><img decoding=\"async\" width=\"1278\" height=\"750\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-8.png\" alt=\"Pie chart showing H1 issues, via Ahrefs' Site Audit&#10;\" class=\"lazyload wp-image-165915\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-8.png 1278w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-8-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image16-8-768x451.png 768w\" data-sizes=\"(max-width: 1278px) 100vw, 1278px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Meta description tag missing or empty (non-indexable page) \u2013 50.8% of\u00a0sites<\/h3>\n<p>We split a lot of different issues based on if a page is indexable or not indexable. This is meant to save you time by not focusing on issues on pages that aren\u2019t indexed anyway.<\/p>\n<p>For instance, you wouldn\u2019t worry about a meta description on a page that can\u2019t be indexed because that meta description can\u2019t show up in a search result. Don\u2019t spend time\u00a0here.<\/p>\n<div class=\"recommendation\">\n<p>Tip<\/p>\n<div class=\"recommendation-content\">\n<p>Once again, here\u2019s a sheet with <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1u1vKUmRBvG6k_sWoKu-_8a8M_JTQA42P\/edit?usp=sharing&amp;ouid=102636613735538965223&amp;rtpof=true&amp;sd=true\">the rest of the issues<\/a>. Keep reading to learn more about prioritization of issues, which is what I consider the hardest thing for SEOs to get\u00a0right.<\/p>\n<\/div>\n<\/div>\n<p>What you prioritize to fix will be determined by the scale of the issues and which ones you think will have the most impact for your\u00a0site.\u00a0<\/p>\n<p>We have a default prioritization for issues in <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, but you can edit the priority by going to \u201cIssue settings\u201d at the top right of the Site Audit dashboard. I\u2019ll warn you now that changing the issue prioritization will impact your Health Score!<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-11.png\" alt=\"Adjust the priority of issues in &quot;Issue settings&quot; in Ahrefs' Site Audit\" class=\"wp-image-165917\" style=\"object-fit:cover;width:396px;height:166px\" width=\"396\" height=\"166\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-11.png 793w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-11-680x285.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-11-768x322.png 768w\" sizes=\"(max-width: 396px) 100vw, 396px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-11.png\" alt=\"Adjust the priority of issues in &quot;Issue settings&quot; in Ahrefs' Site Audit\" class=\"lazyload wp-image-165917\" style=\"object-fit:cover;width:396px;height:166px\" width=\"396\" height=\"166\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-11.png 793w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-11-680x285.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image8-11-768x322.png 768w\" data-sizes=\"(max-width: 396px) 100vw, 396px\"\/><\/figure>\n<p>In fact, you can fully <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/1420169-how-to-configure-pre-set-issues-within-ahrefs-site-audit\">customize the issues<\/a>. You can edit existing issues, create new issues, change the priority of issues, or turn off ones that don\u2019t matter to\u00a0you.<\/p>\n<p>Prioritizing fixes or even determining if you should fix some issues is one of the hardest parts of technical SEO. It gets even more complicated when you have to weigh fixing technical issues along with things like creating content or\u00a0links.\u00a0<\/p>\n<p>Sometimes, the best course of action is to do nothing because the costs outweigh the benefits.<\/p>\n<p>I don\u2019t want to make assumptions about your sites in this study, but I have listed some of the projects I would prioritize in our <a href=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">beginner\u2019s guide to technical SEO<\/a>. We also have guides on doing a <a href=\"https:\/\/ahrefs.com\/blog\/technical-seo-audit\/\">technical audit<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/seo-issues\/\">fixing technical SEO issues<\/a> to give you more\u00a0ideas.<\/p>\n<p>The way I usually prioritize issues is by the impact I believe they will have and the effort that I (or my dev team) believe it will take to fix them. This makes for a nice visual for presentations and helps you see which fixes will have the most impact with the least effort.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"900\" height=\"926\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-11.png\" alt=\"Impact Effort Matrix used for prioritizing technical SEO issues\" class=\"wp-image-165918\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-11.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-11-413x425.png 413w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-11-768x790.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\"\/><\/noscript><img decoding=\"async\" width=\"900\" height=\"926\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-11.png\" alt=\"Impact Effort Matrix used for prioritizing technical SEO issues\" class=\"lazyload wp-image-165918\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-11.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-11-413x425.png 413w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/08\/image4-11-768x790.png 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\"\/><\/figure>\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n<p>A huge thanks and shoutout to my colleague, <a href=\"https:\/\/twitter.com\/zindelzindel?lang=en\">Oleksiy Golvoko<\/a>, for helping me gather this data! It was interesting to see the issues at a scale that has never been done before.<\/p>\n<p>In case you missed the other two links to it, here is a <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1u1vKUmRBvG6k_sWoKu-_8a8M_JTQA42P\/edit?usp=sharing&amp;ouid=102636613735538965223&amp;rtpof=true&amp;sd=true\">sheet with the rest of the issues<\/a>.<\/p>\n<p>If you have any questions, message me <a href=\"https:\/\/twitter.com\/patrickstox\">on Twitter<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/site-audit-study\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a lot that can go wrong on a website, and every site is going to have some issues to\u00a0fix. We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we\u00a0found. The 15 most common technical SEO issues These are the issues flagged the most across the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2315"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2316"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}