{"id":2329,"date":"2023-09-08T02:40:32","date_gmt":"2023-09-08T02:40:32","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/12-seo-best-practices-to-improve-rankings-in-2023\/"},"modified":"2023-09-08T02:40:32","modified_gmt":"2023-09-08T02:40:32","slug":"12-seo-best-practices-to-improve-rankings-in-2023","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/12-seo-best-practices-to-improve-rankings-in-2023\/","title":{"rendered":"12 SEO Best Practices to Improve Rankings in 2023"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>If you want to increase the SEO performance of your website, the best place to start is by implementing SEO best practices.<\/p>\n<p>Here are 12 essential SEO best practices to help you level up your website\u2019s performance.<\/p>\n<table id=\"tablepress-248\" class=\"tablepress tablepress-id-248 tablepress-responsive\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">SEO Best Practices: Impact vs. Difficulty<\/th>\n<th class=\"column-2\"\/>\n<th class=\"column-3\"\/><\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n<td class=\"column-1\"\/>\n<td class=\"column-2\"><b>Impact<\/b><\/td>\n<td class=\"column-3\"><b>Difficulty<\/b><\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Match content with search intent<\/td>\n<td class=\"column-2\">\u2b50\u2b50\u2b50\u2b50<\/td>\n<td class=\"column-3\">\u2b50\u2b50<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Create click-worthy title tags and meta descriptions<\/td>\n<td class=\"column-2\">\u2b50\u2b50\u2b50<\/td>\n<td class=\"column-3\">\u2b50\u2b50<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">Improve your site\u2019s user experience<\/td>\n<td class=\"column-2\">\u2b50\u2b50\u2b50<\/td>\n<td class=\"column-3\">\u2b50\u2b50<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\">Target topics with search traffic potential<\/td>\n<td class=\"column-2\">\u2b50\u2b50\u2b50\u2b50<\/td>\n<td class=\"column-3\">\u2b50<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n<td class=\"column-1\">Use your target keyword in three places<\/td>\n<td class=\"column-2\">\u2b50\u2b50\u2b50<\/td>\n<td class=\"column-3\">\u2b50\u2b50<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n<td class=\"column-1\">Use a short and descriptive URL<\/td>\n<td class=\"column-2\">\u2b50\u2b50\u2b50<\/td>\n<td class=\"column-3\">\u2b50<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n<td class=\"column-1\">Optimize images for SEO to get additional traffic<\/td>\n<td class=\"column-2\">\u2b50\u2b50\u2b50<\/td>\n<td class=\"column-3\">\u2b50\u2b50<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n<td class=\"column-1\">Add internal links from other relevant pages<\/td>\n<td class=\"column-2\">\u2b50\u2b50\u2b50\u2b50<\/td>\n<td class=\"column-3\">\u2b50\u2b50<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n<td class=\"column-1\">Cover everything searchers want to\u00a0know<\/td>\n<td class=\"column-2\">\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\n<td class=\"column-3\">\u2b50\u2b50\u2b50<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n<td class=\"column-1\">Get more backlinks to build authority<\/td>\n<td class=\"column-2\">\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\n<td class=\"column-3\">\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n<td class=\"column-1\">Get good scores to pass Core Web Vitals<\/td>\n<td class=\"column-2\">\u2b50\u2b50<\/td>\n<td class=\"column-3\">\u2b50\u2b50\u2b50\u2b50<\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n<td class=\"column-1\">Use HTTPS to secure your\u00a0site<\/td>\n<td class=\"column-2\">\u2b50\u2b50<\/td>\n<td class=\"column-3\">\u2b50<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">1. Match your content with search intent<\/h2>\n<\/p>\n<\/div>\n<p>Search intent is the underlying reason for a user\u2019s search in Google. It\u2019s important because Google\u2019s main job is to provide the best result for its user\u2019s search queries.\u00a0<\/p>\n<p>You\u2019ll stand the best chance of ranking in Google if you align your page with searchers\u2019 intent. Therefore, aligning your pages to the user\u2019s search intent is crucial.<\/p>\n<p>For example, look at the search results for \u201chow to make a protein shake.\u201d\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"1352\" height=\"1212\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-1.jpg\" alt=\"Google SERP for &quot;how to make a protein shake&quot;\" class=\"wp-image-166256\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-1.jpg 1352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-1-474x425.jpg 474w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-1-768x688.jpg 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"\/><\/noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"1352\" height=\"1212\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-1.jpg\" alt=\"Google SERP for &quot;how to make a protein shake&quot;\" class=\"lazyload wp-image-166256\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-1.jpg 1352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-1-474x425.jpg 474w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image3-1-1-768x688.jpg 768w\" data-sizes=\"(max-width: 1352px) 100vw, 1352px\"\/><\/figure>\n<p>There are no products to purchase in this search result. That\u2019s because searchers are looking to learn, not to\u00a0buy.<\/p>\n<p>The opposite is true for a query like \u201cbuy protein powder.\u201d<\/p>\n<p>People aren\u2019t looking for a protein shake recipe; they want to buy some powder. This is why most of the top 10 results are e-commerce category pages, not blog\u00a0posts.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1360\" height=\"1200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-2.jpg\" alt=\"Google SERP for &quot;buy protein powder&quot;\" class=\"wp-image-166257\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-2.jpg 1360w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-2-482x425.jpg 482w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-2-768x678.jpg 768w\" sizes=\"(max-width: 1360px) 100vw, 1360px\"\/><\/noscript><img decoding=\"async\" width=\"1360\" height=\"1200\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-2.jpg\" alt=\"Google SERP for &quot;buy protein powder&quot;\" class=\"lazyload wp-image-166257\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-2.jpg 1360w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-2-482x425.jpg 482w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image11-2-768x678.jpg 768w\" data-sizes=\"(max-width: 1360px) 100vw, 1360px\"\/><\/figure>\n<p>Looking at Google\u2019s top results like this can tell you a lot about the intent behind a query, which helps you understand what kind of content to create if you want to\u00a0rank.<\/p>\n<p>Let\u2019s look at a less obvious keyword like \u201cbest eye cream,\u201d which gets an estimated 31K monthly searches in the U.S.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-2.png\" alt=\"Search volume for &quot;best eye cream,&quot; via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-166259\" style=\"object-fit:cover;width:408px;height:127px\" width=\"408\" height=\"127\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-2.png 816w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-2-680x212.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-2-768x239.png 768w\" sizes=\"(max-width: 408px) 100vw, 408px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-2.png\" alt=\"Search volume for &quot;best eye cream,&quot; via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-166259\" style=\"object-fit:cover;width:408px;height:127px\" width=\"408\" height=\"127\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-2.png 816w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-2-680x212.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image8-2-768x239.png 768w\" data-sizes=\"(max-width: 408px) 100vw, 408px\"\/><\/figure>\n<p>For an eye cream retailer, it may seem perfectly logical to try to rank a product page for this keyword. However, the search results tell a different story:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1376\" height=\"1250\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-1.jpg\" alt=\"Google SERP for &quot;best eye cream&quot;\" class=\"wp-image-166260\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-1.jpg 1376w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-1-468x425.jpg 468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-1-768x698.jpg 768w\" sizes=\"(max-width: 1376px) 100vw, 1376px\"\/><\/noscript><img decoding=\"async\" width=\"1376\" height=\"1250\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-1.jpg\" alt=\"Google SERP for &quot;best eye cream&quot;\" class=\"lazyload wp-image-166260\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-1.jpg 1376w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-1-468x425.jpg 468w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image19-1-768x698.jpg 768w\" data-sizes=\"(max-width: 1376px) 100vw, 1376px\"\/><\/figure>\n<p>Almost all of the search results are blog posts listing top recommendations, not product pages.<\/p>\n<p>To stand any chance of ranking for this keyword, you should follow suit.\u00a0<\/p>\n<p>Catering to search intent goes way beyond creating a certain type of content. You also need to consider the content format and\u00a0angle.\u00a0<\/p>\n<p>Learn more about these in <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">our guide to optimizing for search intent<\/a>.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">2. Create click-worthy title tags and meta descriptions<\/h2>\n<\/p>\n<\/div>\n<p>Your title tags and meta descriptions act as your virtual shop front on Google\u2019s search results.\u00a0<\/p>\n<p>They usually look like\u00a0this:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1060\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-3.png\" alt=\"Components of a typical Google search result&#10;\" class=\"wp-image-166262\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-3-642x425.png 642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-3-768x509.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-3-1536x1018.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1060\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-3.png\" alt=\"Components of a typical Google search result&#10;\" class=\"lazyload wp-image-166262\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-3-642x425.png 642w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-3-768x509.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image13-3-1536x1018.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>Users will be less likely to click on your search result if they\u2019re unenticing.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> Google doesn\u2019t always show the defined title and description in the search results. Sometimes, it rewrites the title and chooses a more appropriate description from the page for the snippet.<\/p><\/div>\n<p>How can you improve your click-through rate (CTR)?<\/p>\n<p>First, keep your title tag under 60 characters and your descriptions under 150 characters. This helps to avoid truncation.<\/p>\n<p>Second, align your title and description with the search intent.<\/p>\n<p>For instance, almost all of the best headphones results specify the year in their titles and descriptions.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1342\" height=\"1216\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image33.jpg\" alt=\"Google SERP for &quot;best headphones&quot;\" class=\"wp-image-166264\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image33.jpg 1342w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image33-469x425.jpg 469w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image33-768x696.jpg 768w\" sizes=\"(max-width: 1342px) 100vw, 1342px\"\/><\/noscript><img decoding=\"async\" width=\"1342\" height=\"1216\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image33.jpg\" alt=\"Google SERP for &quot;best headphones&quot;\" class=\"lazyload wp-image-166264\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image33.jpg 1342w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image33-469x425.jpg 469w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image33-768x696.jpg 768w\" data-sizes=\"(max-width: 1342px) 100vw, 1342px\"\/><\/figure>\n<p>This is because people want lists of up-to-date recommendations, as new headphones are constantly released.<\/p>\n<p>Third, use <a href=\"https:\/\/sumo.com\/stories\/power-words\">power words<\/a> to entice the click\u2014without being \u201cclickbaity.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"988\" height=\"198\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image22.png\" alt=\"Power words in a Google SERP result&#10;\" class=\"wp-image-166267\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image22.png 988w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image22-680x136.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image22-768x154.png 768w\" sizes=\"(max-width: 988px) 100vw, 988px\"\/><\/noscript><img decoding=\"async\" width=\"988\" height=\"198\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image22.png\" alt=\"Power words in a Google SERP result&#10;\" class=\"lazyload wp-image-166267\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image22.png 988w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image22-680x136.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image22-768x154.png 768w\" data-sizes=\"(max-width: 988px) 100vw, 988px\"\/><\/figure>\n<p>Read more about <a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\">how to craft the perfect title tag<\/a>, or watch this\u00a0video:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">3. Improve your site\u2019s user experience<\/h2>\n<\/p>\n<\/div>\n<p>User experience (UX) focuses on your site\u2019s usability and how visitors interact and experience it.<\/p>\n<p>UX is important for SEO because if your website is not pleasant to use, visitors will leave your website.\u00a0<\/p>\n<p>If users do this consistently from your homepage, it\u2019ll develop a high <a href=\"https:\/\/ahrefs.com\/blog\/bounce-rate\/\">bounce rate<\/a>.<\/p>\n<p>To improve your UX and stop users from leaving your website quickly, try testing the following:<\/p>\n<ul>\n<li><strong>Visual appeal <\/strong>\u2013 Can your website\u2019s visual appeal be improved?<\/li>\n<li><strong>Easy to navigate<\/strong> \u2013 Is the <a href=\"https:\/\/ahrefs.com\/blog\/website-structure\/\">website\u2019s structure<\/a> well designed and easy to navigate?<\/li>\n<li><strong>Intrusive pop-ups<\/strong> \u2013 Are there any intrusive pop-ups that may harm the user experience?<\/li>\n<li><strong>Too many ads <\/strong>\u2013 Are the ads distracting from the main content?<\/li>\n<li><strong>Mobile friendly<\/strong> \u2013 Is your website easy to use on a mobile device?<\/li>\n<\/ul>\n<p>The key to improving your UX is to focus on your visitors\u2019 expectations. Ask yourself what they expect from your website.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">4. Target topics with search traffic potential<\/h2>\n<\/p>\n<\/div>\n<p>Trying to rank for keywords nobody\u2019s searching for is a fool\u2019s errand. You won\u2019t get traffic even if you rank number one.\u00a0<\/p>\n<p>For example, say you sell software tutorials. It won\u2019t make sense to target how do I make font larger in coffee cup html editor\u201d because it has no search volume:\u00a0<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image30.png\" alt=\"Easy Keyword Difficulty example, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-166269\" style=\"object-fit:cover;width:545px;height:416px\" width=\"545\" height=\"416\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image30.png 1090w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image30-557x425.png 557w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image30-768x586.png 768w\" sizes=\"(max-width: 545px) 100vw, 545px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image30.png\" alt=\"Easy Keyword Difficulty example, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-166269\" style=\"object-fit:cover;width:545px;height:416px\" width=\"545\" height=\"416\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image30.png 1090w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image30-557x425.png 557w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image30-768x586.png 768w\" data-sizes=\"(max-width: 545px) 100vw, 545px\"\/><\/figure>\n<p>And the top-ranking page gets zero organic traffic:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1172\" height=\"392\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-2.png\" alt=\"Top-ranking page getting zero traffic example, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-166271\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-2.png 1172w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-2-680x227.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-2-768x257.png 768w\" sizes=\"(max-width: 1172px) 100vw, 1172px\"\/><\/noscript><img decoding=\"async\" width=\"1172\" height=\"392\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-2.png\" alt=\"Top-ranking page getting zero traffic example, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-166271\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-2.png 1172w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-2-680x227.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image9-2-768x257.png 768w\" data-sizes=\"(max-width: 1172px) 100vw, 1172px\"\/><\/figure>\n<p>To find topics people are searching for, you need a keyword research tool like Ahrefs <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>. Enter a broad topic as your seed keyword and go to the <strong>Matching terms<\/strong> report.\u00a0<\/p>\n<p>For example, if you have a coffee affiliate site, you may enter coffee as your\u00a0seed.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1240\" height=\"934\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image27.png\" alt=\"Matching terms report for &quot;coffee,&quot; via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-166274\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image27.png 1240w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image27-564x425.png 564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image27-768x578.png 768w\" sizes=\"(max-width: 1240px) 100vw, 1240px\"\/><\/noscript><img decoding=\"async\" width=\"1240\" height=\"934\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image27.png\" alt=\"Matching terms report for &quot;coffee,&quot; via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-166274\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image27.png 1240w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image27-564x425.png 564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image27-768x578.png 768w\" data-sizes=\"(max-width: 1240px) 100vw, 1240px\"\/><\/figure>\n<p>You\u2019ll notice that the keyword ideas are sorted by their estimated monthly search volumes, so it\u2019s easy to find the ones people are searching for.<\/p>\n<p>That said, there are a lot of ideas here (over 3.7M), and not all will make sense for your\u00a0site.<\/p>\n<p>For example, there\u2019s no point in trying to rank for coffee cake recipe with a coffee affiliate site, as there\u2019s no way to monetize the content. It doesn\u2019t matter that it gets an estimated 60K monthly searches:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"838\" height=\"164\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image34.png\" alt=\"KD and volume of &quot;coffee cake recipe,&quot; via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-166276\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image34.png 838w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image34-680x133.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image34-768x150.png 768w\" sizes=\"(max-width: 838px) 100vw, 838px\"\/><\/noscript><img decoding=\"async\" width=\"838\" height=\"164\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image34.png\" alt=\"KD and volume of &quot;coffee cake recipe,&quot; via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-166276\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image34.png 838w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image34-680x133.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image34-768x150.png 768w\" data-sizes=\"(max-width: 838px) 100vw, 838px\"\/><\/figure>\n<p>This is where the filters come in\u00a0handy.<\/p>\n<p>For example, if you wanted to find classic best [whatever] affiliate keywords, you could just add the word best to the \u201cInclude\u201d filter:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-2.jpg\" alt=\"Matching terms report results with filters applied, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-166278\" style=\"object-fit:cover;width:542px;height:748px\" width=\"542\" height=\"748\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-2.jpg 774w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-2-308x425.jpg 308w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-2-768x1060.jpg 768w\" sizes=\"(max-width: 542px) 100vw, 542px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-2.jpg\" alt=\"Matching terms report results with filters applied, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-166278\" style=\"object-fit:cover;width:542px;height:748px\" width=\"542\" height=\"748\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-2.jpg 774w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-2-308x425.jpg 308w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image12-2-768x1060.jpg 768w\" data-sizes=\"(max-width: 542px) 100vw, 542px\"\/><\/figure>\n<p>You could then filter for keywords with low Keyword Difficulty (KD) scores to hone in on easy-to-rank-for keywords:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image25.jpg\" alt=\"Matching terms report results with filters applied, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-166280\" style=\"object-fit:cover;width:472px;height:792px\" width=\"472\" height=\"792\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image25.jpg 674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image25-253x425.jpg 253w\" sizes=\"(max-width: 472px) 100vw, 472px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image25.jpg\" alt=\"Matching terms report results with filters applied, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-166280\" style=\"object-fit:cover;width:472px;height:792px\" width=\"472\" height=\"792\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image25.jpg 674w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image25-253x425.jpg 253w\" data-sizes=\"(max-width: 472px) 100vw, 472px\"\/><\/figure>\n<p>Basically, relevant keywords with Traffic Potential that you can actually rank for are what you\u2019re looking for.<\/p>\n<p>If you want to identify low-KD keywords in bulk, you can also use <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a>.\u00a0<\/p>\n<p>Here\u2019s how you do\u00a0it:<\/p>\n<ul>\n<li>Enter a broad topic into Keywords Explorer\u2019s search bar<\/li>\n<li>Head to the <strong>Matching terms<\/strong> report\u00a0<\/li>\n<li>Select <strong>Phrase match <\/strong>on the toggle<\/li>\n<li>Filter for keywords with a <a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">Keyword Difficulty<\/a> score under\u00a020<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image35.png\" alt=\"Matching terms report results with filters applied, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-166282\" style=\"object-fit:cover;width:529px;height:631px\" width=\"529\" height=\"631\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image35.png 882w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image35-356x425.png 356w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image35-768x916.png 768w\" sizes=\"(max-width: 529px) 100vw, 529px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image35.png\" alt=\"Matching terms report results with filters applied, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-166282\" style=\"object-fit:cover;width:529px;height:631px\" width=\"529\" height=\"631\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image35.png 882w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image35-356x425.png 356w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image35-768x916.png 768w\" data-sizes=\"(max-width: 529px) 100vw, 529px\"\/><\/figure>\n<p>If the suggestions aren\u2019t that relevant, use an \u201cInclude\u201d filter to narrow things down. For example, let\u2019s filter our list to include only keywords with the word \u201cbest.\u201d<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image20-1.png\" alt=\"Matching terms report results with filters applied, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-166281\" style=\"object-fit:cover;width:545px;height:749px\" width=\"545\" height=\"749\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image20-1.png 838w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image20-1-309x425.png 309w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image20-1-768x1056.png 768w\" sizes=\"(max-width: 545px) 100vw, 545px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image20-1.png\" alt=\"Matching terms report results with filters applied, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-166281\" style=\"object-fit:cover;width:545px;height:749px\" width=\"545\" height=\"749\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image20-1.png 838w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image20-1-309x425.png 309w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image20-1-768x1056.png 768w\" data-sizes=\"(max-width: 545px) 100vw, 545px\"\/><\/figure>\n<p>You can then check the SERP to <a href=\"https:\/\/ahrefs.com\/blog\/keyword-difficulty\/\">assess difficulty<\/a> and competitiveness further.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">5. Use your target keyword in three places\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>A target keyword is the main keyword that describes the focus or topic of your\u00a0page.\u00a0<\/p>\n<p>You should use this keyword in three places:<\/p>\n<h3 class=\"wp-block-heading\">A. Title\u00a0tag<\/h3>\n<p>Google <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=en\">says<\/a> to write title tags that accurately describe the page\u2019s content. If you\u2019re targeting a specific keyword or phrase, this should do precisely that.<\/p>\n<p>It also demonstrates to searchers that your page offers what they want, as it aligns with their\u00a0query.<\/p>\n<p>Is this a hugely important ranking factor? Probably not, but it\u2019s still worth including.<\/p>\n<p>That\u2019s why we do it with almost all our blog\u00a0posts:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1132\" height=\"310\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-3.png\" alt=\"Target keyword in title of an Ahrefs post, via Google\" class=\"wp-image-166284\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-3.png 1132w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-3-680x186.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-3-768x210.png 768w\" sizes=\"(max-width: 1132px) 100vw, 1132px\"\/><\/noscript><img decoding=\"async\" width=\"1132\" height=\"310\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-3.png\" alt=\"Target keyword in title of an Ahrefs post, via Google\" class=\"lazyload wp-image-166284\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-3.png 1132w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-3-680x186.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image5-3-768x210.png 768w\" data-sizes=\"(max-width: 1132px) 100vw, 1132px\"\/><\/figure>\n<p>Just don\u2019t shoehorn the keyword in if it doesn\u2019t make sense. Readability always comes\u00a0first.<\/p>\n<p>For example, if your target keyword is \u201ckitchen cabinets cheap,\u201d that doesn\u2019t make sense as a title tag. Don\u2019t be afraid to rearrange things or add in stop words so it makes sense\u2014Google is smart enough to understand what you\u00a0mean.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"882\" height=\"218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-2.png\" alt=\"Example of a title tag, via google.com&#10;\" class=\"wp-image-166286\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-2.png 882w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-2-680x168.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-2-768x190.png 768w\" sizes=\"(max-width: 882px) 100vw, 882px\"\/><\/noscript><img decoding=\"async\" width=\"882\" height=\"218\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-2.png\" alt=\"Example of a title tag, via google.com&#10;\" class=\"lazyload wp-image-166286\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-2.png 882w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-2-680x168.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image15-2-768x190.png 768w\" data-sizes=\"(max-width: 882px) 100vw, 882px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">B. Heading (H1)<\/h3>\n<p>Every page should be wrapped in an <a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">H1 tag<\/a> and include your target keyword where it makes\u00a0sense.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1456\" height=\"904\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-2.png\" alt=\"Example of an H1 heading, via Ahrefs Blog&#10;\" class=\"wp-image-166289\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-2.png 1456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-2-680x422.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-2-768x477.png 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\"\/><\/noscript><img decoding=\"async\" width=\"1456\" height=\"904\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-2.png\" alt=\"Example of an H1 heading, via Ahrefs Blog&#10;\" class=\"lazyload wp-image-166289\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-2.png 1456w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-2-680x422.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image14-2-768x477.png 768w\" data-sizes=\"(max-width: 1456px) 100vw, 1456px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">C. URL<\/h3>\n<p>Google says to use words in URLs relevant to your page\u2019s content.<\/p>\n<p>Unless the keyword you\u2019re targeting is unusually long, using that as the slug is the best way to do\u00a0this.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"938\" height=\"204\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image23.png\" alt=\"Target keyword in slug, via Google\" class=\"wp-image-166407\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image23.png 938w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image23-680x148.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image23-768x167.png 768w\" sizes=\"(max-width: 938px) 100vw, 938px\"\/><\/noscript><img decoding=\"async\" width=\"938\" height=\"204\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image23.png\" alt=\"Target keyword in slug, via Google\" class=\"lazyload wp-image-166407\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image23.png 938w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image23-680x148.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image23-768x167.png 768w\" data-sizes=\"(max-width: 938px) 100vw, 938px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">6. Use a short and descriptive URL<\/h2>\n<\/p>\n<\/div>\n<p>URLs in SEO play a crucial role in informing users and search engines about the content and structure of a webpage.<\/p>\n<p>Google says to avoid using long URLs because they may intimidate searchers.<\/p>\n<p>Therefore, using the exact target query as the URL isn\u2019t always best practice.<\/p>\n<p>Just imagine your target keyword is how to get rid of a tooth abscess without going to the dentist. Not only is that a mouthful (no pun intended), but it\u2019s also going to get truncated in the search results:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1498\" height=\"292\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image21.png\" alt=\"Truncated keywords example, via google.com&#10;\" class=\"wp-image-166291\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image21.png 1498w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image21-680x133.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image21-768x150.png 768w\" sizes=\"(max-width: 1498px) 100vw, 1498px\"\/><\/noscript><img decoding=\"async\" width=\"1498\" height=\"292\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image21.png\" alt=\"Truncated keywords example, via google.com&#10;\" class=\"lazyload wp-image-166291\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image21.png 1498w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image21-680x133.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image21-768x150.png 768w\" data-sizes=\"(max-width: 1498px) 100vw, 1498px\"\/><\/figure>\n<p>Removing stop words and unnecessary details will give you something shorter and sweeter while keeping the important words.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1490\" height=\"311\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18.png\" alt=\"Removing unnecessary stop words, via google.com&#10;\" class=\"wp-image-166293\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18.png 1490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18-680x142.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18-768x160.png 768w\" sizes=\"(max-width: 1490px) 100vw, 1490px\"\/><\/noscript><img decoding=\"async\" width=\"1490\" height=\"311\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18.png\" alt=\"Removing unnecessary stop words, via google.com&#10;\" class=\"lazyload wp-image-166293\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18.png 1490w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18-680x142.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image18-768x160.png 768w\" data-sizes=\"(max-width: 1490px) 100vw, 1490px\"\/><\/figure>\n<p>That said, don\u2019t be afraid to describe your page more succinctly where needed.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1510\" height=\"300\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-2.png\" alt=\"Descriptive URL example, via google.com&#10;\" class=\"wp-image-166294\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-2.png 1510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-2-680x135.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-2-768x153.png 768w\" sizes=\"(max-width: 1510px) 100vw, 1510px\"\/><\/noscript><img decoding=\"async\" width=\"1510\" height=\"300\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-2.png\" alt=\"Descriptive URL example, via google.com&#10;\" class=\"lazyload wp-image-166294\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-2.png 1510w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-2-680x135.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image7-2-768x153.png 768w\" data-sizes=\"(max-width: 1510px) 100vw, 1510px\"\/><\/figure>\n<p>Note that if your CMS already has a predefined, ugly URL structure, it\u2019s not a huge deal. And it\u2019s certainly not worth jumping through countless hoops to fix. Google is showing the full URL for fewer and fewer results these days anyway.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">7. Optimize images for SEO to get additional traffic<\/h2>\n<\/p>\n<\/div>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/image-seo\/\">Image optimization for SEO<\/a> is the process of ensuring your images are optimized for search.\u00a0<\/p>\n<p>It\u2019s important to optimize images because they can show in Google Images and drive additional search traffic to your\u00a0site.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Alt text is extremely helpful for Google Images &#8212; if you want your images to rank there. Even if you use lazy-loading, you know which image will be loaded, so get that information in there as early as possible &amp; test what it renders as.<\/p>\n<p>\u2014 E-e-eat more user-agents (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1036901608880254976?ref_src=twsrc%5Etfw\">September 4,\u00a02018<\/a><\/p><\/blockquote><\/div>\n<\/figure>\n<p>Don\u2019t overlook the importance of Google Images. It\u2019s sent us over 5.5K clicks in the past three months:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image29.png\" alt=\"Total clicks for Ahrefs' images, via GSC\" class=\"wp-image-166295\" style=\"object-fit:cover;width:473px;height:248px\" width=\"473\" height=\"248\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image29.png 946w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image29-680x357.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image29-768x403.png 768w\" sizes=\"(max-width: 473px) 100vw, 473px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image29.png\" alt=\"Total clicks for Ahrefs' images, via GSC\" class=\"lazyload wp-image-166295\" style=\"object-fit:cover;width:473px;height:248px\" width=\"473\" height=\"248\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image29.png 946w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image29-680x357.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image29-768x403.png 768w\" data-sizes=\"(max-width: 473px) 100vw, 473px\"\/><\/figure>\n<p>Optimizing file names is simple. Just describe your image in words and separate those words with hyphens.\u00a0<\/p>\n<p>Here\u2019s an example:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-2.jpg\" alt=\"Joshua Hardwick's photograph, via ahrefs.com&#10;\" class=\"wp-image-166296\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-2.jpg 400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-2-120x120.jpg 120w\" sizes=\"(max-width: 400px) 100vw, 400px\"\/><\/noscript><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-2.jpg\" alt=\"Joshua Hardwick's photograph, via ahrefs.com&#10;\" class=\"lazyload wp-image-166296\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-2.jpg 400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image6-2-120x120.jpg 120w\" data-sizes=\"(max-width: 400px) 100vw, 400px\"\/><\/figure>\n<p><strong>Filename:<\/strong> <code>number-one-handsome-man.jpg<\/code><\/p>\n<p>For alt tags, do the same\u2014but use spaces, not hyphens.<\/p>\n<p><code>&lt;img src=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/.number-one-handsome-man.jpg\" alt=\"the world's most handsome man\"&gt;<\/code><\/p>\n<p>Alt text isn\u2019t only important for Google but also for visitors.\u00a0<\/p>\n<p>If an image fails to load, the browser shows the alt tag to explain what the image should have\u00a0been:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1358\" height=\"406\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1.png\" alt=\"Alt tag replacing image that failed to load\" class=\"wp-image-166298\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1.png 1358w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1-680x203.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1-768x230.png 768w\" sizes=\"(max-width: 1358px) 100vw, 1358px\"\/><\/noscript><img decoding=\"async\" width=\"1358\" height=\"406\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1.png\" alt=\"Alt tag replacing image that failed to load\" class=\"lazyload wp-image-166298\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1.png 1358w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1-680x203.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image2-1-768x230.png 768w\" data-sizes=\"(max-width: 1358px) 100vw, 1358px\"\/><\/figure>\n<p>Plus, around <a href=\"https:\/\/www.interactiveaccessibility.com\/accessibility-statistics\">8.1M Americans<\/a> have vision impairments and may use a screen reader. These devices read alt tags out\u00a0loud.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">8. Add internal links from other relevant pages<\/h2>\n<\/p>\n<\/div>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal links<\/a> are links from one page to another within your website. They\u2019re used for internal navigation, allowing visitors to move from A to\u00a0B.<\/p>\n<p>They\u2019re important because they have a special role in SEO. Generally speaking, the more links a page has\u2014from external and internal sources\u2014the higher its <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a>. This is the foundation of Google\u2019s ranking algorithm and remains important today.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1894\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-3.png\" alt=\"Line graph showing URL Rating vs. search traffic&#10;\" class=\"wp-image-166300\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-3-359x425.png 359w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-3-768x909.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-3-1298x1536.png 1298w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1894\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-3.png\" alt=\"Line graph showing URL Rating vs. search traffic&#10;\" class=\"lazyload wp-image-166300\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-3.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-3-359x425.png 359w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-3-768x909.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image1-3-1298x1536.png 1298w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>Internal links also help Google understand what a page is\u00a0about.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Most links do provide a bit of additional context through their anchor text. At least they should, right\u203d<\/p>\n<p>\u2014 E-e-eat more user-agents (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/933658806403391488?ref_src=twsrc%5Etfw\">November 23,\u00a02017<\/a><\/p><\/blockquote><\/div>\n<\/figure>\n<p>Luckily, most CMSes add internal links to new webpages from at least one other page by default. This may be on the menu bar, on the blog homepage, or somewhere else.<\/p>\n<p>However, it\u2019s good practice to add internal links from other relevant pages whenever you publish something new.<\/p>\n<p>To do this, search <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit\u2019s<\/a> <strong>Page Explorer <\/strong>for the topic you are searching for.<\/p>\n<p>In this example, I\u2019ve entered the keyword \u201clsi\u201d into the search box and set the dropdown to \u201cPage\u00a0text.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"846\" height=\"638\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image24.png\" alt=\"Page Explorer results with filters applied, via Ahrefs' Site Audit&#10;\" class=\"wp-image-166301\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image24.png 846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image24-564x425.png 564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image24-768x579.png 768w\" sizes=\"(max-width: 846px) 100vw, 846px\"\/><\/noscript><img decoding=\"async\" width=\"846\" height=\"638\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image24.png\" alt=\"Page Explorer results with filters applied, via Ahrefs' Site Audit&#10;\" class=\"lazyload wp-image-166301\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image24.png 846w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image24-564x425.png 564w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image24-768x579.png 768w\" data-sizes=\"(max-width: 846px) 100vw, 846px\"\/><\/figure>\n<p>This will find mentions of a keyword or topic on your site in the same way that a Google <code>site:<\/code> search would do. These are relevant places to add internal links.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">9. Cover everything searchers want to\u00a0know<\/h2>\n<\/p>\n<\/div>\n<p>Google wants to rank the best content for searchers, and that\u2019s the content that covers everything they want to\u00a0know.\u00a0<\/p>\n<p>Here are a couple of ways to find out what those things might\u00a0be:\u00a0<\/p>\n<h3 class=\"wp-block-heading\">A. Look for common subtopics on the top-ranking pages<\/h3>\n<p>You can identify common subtopics by opening two or three top-ranking pages, opening up Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">SEO Toolbar<\/a>, and clicking on the \u201cContent\u201d tab.<\/p>\n<p>I\u2019ve run a search for \u201cthings to do in london,\u201d and I can see that both the Tripadvisor page and Lonely Planet page mention the Tower of London as the top attraction to\u00a0visit.\u00a0<\/p>\n<p>Here\u2019s the content structure of the Tripadvisor page:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1380\" height=\"278\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-2.png\" alt=\"Tower of London in Tripadvisor's content, via Ahrefs' SEO Toolbar&#10;\" class=\"wp-image-166303\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-2.png 1380w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-2-680x137.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-2-768x155.png 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\"\/><\/noscript><img decoding=\"async\" width=\"1380\" height=\"278\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-2.png\" alt=\"Tower of London in Tripadvisor's content, via Ahrefs' SEO Toolbar&#10;\" class=\"lazyload wp-image-166303\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-2.png 1380w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-2-680x137.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image10-2-768x155.png 768w\" data-sizes=\"(max-width: 1380px) 100vw, 1380px\"\/><\/figure>\n<p>And here\u2019s the same for the Lonely Planet page:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1308\" height=\"262\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image28.png\" alt=\"Tower of London in Lonely Planet's content, via Ahrefs' SEO Toolbar&#10;\" class=\"wp-image-166302\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image28.png 1308w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image28-680x136.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image28-768x154.png 768w\" sizes=\"(max-width: 1308px) 100vw, 1308px\"\/><\/noscript><img decoding=\"async\" width=\"1308\" height=\"262\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image28.png\" alt=\"Tower of London in Lonely Planet's content, via Ahrefs' SEO Toolbar&#10;\" class=\"lazyload wp-image-166302\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image28.png 1308w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image28-680x136.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image28-768x154.png 768w\" data-sizes=\"(max-width: 1308px) 100vw, 1308px\"\/><\/figure>\n<p>We can see that the common subtopic between the two is the \u201cTower of London.\u201d<\/p>\n<p>This is likely something searchers expect and want to see on a list of things to do in London because multiple top-ranking pages talk about\u00a0it.<\/p>\n<h3 class=\"wp-block-heading\">B. Run a content gap analysis<\/h3>\n<p>You can run a content gap analysis if you want to take things further.<\/p>\n<p>To do\u00a0this:<\/p>\n<p>Paste the URLs of three top-ranking pages into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/content-gap\">Content Gap tool<\/a>. Leave the bottom field blank and hit \u201cShow keywords.\u201d\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1034\" height=\"612\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image31.png\" alt=\"Ahrefs' Content Gap tool\" class=\"wp-image-166306\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image31.png 1034w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image31-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image31-768x455.png 768w\" sizes=\"(max-width: 1034px) 100vw, 1034px\"\/><\/noscript><img decoding=\"async\" width=\"1034\" height=\"612\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image31.png\" alt=\"Ahrefs' Content Gap tool\" class=\"lazyload wp-image-166306\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image31.png 1034w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image31-680x402.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image31-768x455.png 768w\" data-sizes=\"(max-width: 1034px) 100vw, 1034px\"\/><\/figure>\n<p>Then, if you set the \u201cIntersect\u201d to \u201c2,\u201d this shows queries that at least two of the targets rank for. These are probably important subtopics if more than one page is already ranking for\u00a0them.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1458\" height=\"1346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image32.png\" alt=\"Content Gap report results, via Ahrefs' Site Explorer&#10;\" class=\"wp-image-166307\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image32.png 1458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image32-460x425.png 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image32-768x709.png 768w\" sizes=\"(max-width: 1458px) 100vw, 1458px\"\/><\/noscript><img decoding=\"async\" width=\"1458\" height=\"1346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image32.png\" alt=\"Content Gap report results, via Ahrefs' Site Explorer&#10;\" class=\"lazyload wp-image-166307\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image32.png 1458w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image32-460x425.png 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image32-768x709.png 768w\" data-sizes=\"(max-width: 1458px) 100vw, 1458px\"\/><\/figure>\n<p>There are 222 interesting variations here of \u201cthings to do in london,\u201d such as \u201cthings to see in london,\u201d \u201cwhat to see in london,\u201d and \u201cmust see in london.\u201d<\/p>\n<p>This shows that sightseeing is one of the things searchers are interested in doing in London, and they want recommendations.<\/p>\n<p>These are just a few subtopics you can cover to make your content more thorough.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">10. Get more backlinks to build authority<\/h2>\n<\/p>\n<\/div>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">Backlinks<\/a> are votes of confidence in your website. They are the foundation of Google\u2019s algorithm and remain one of the most important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factors<\/a>.\u00a0<\/p>\n<p>Google confirms this on <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/\">its How Search Works page<\/a>, where it says\u00a0this:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>If other prominent websites on the subject link to the page, that\u2019s a good sign that the information is high quality.<\/p>\n<\/blockquote>\n<p>But don\u2019t take Google\u2019s word for\u00a0it\u2026<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Our study<\/a> of over 1 billion webpages shows a clear correlation between organic traffic and the number of websites linking to a\u00a0page:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1894\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image26.png\" alt=\"Line graph showing referring domains vs. search traffic&#10;\" class=\"wp-image-166309\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image26.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image26-359x425.png 359w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image26-768x909.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image26-1298x1536.png 1298w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1894\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image26.png\" alt=\"Line graph showing referring domains vs. search traffic&#10;\" class=\"lazyload wp-image-166309\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image26.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image26-359x425.png 359w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image26-768x909.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image26-1298x1536.png 1298w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>Just remember that this is about quality, not just quantity.<\/p>\n<p>You should aim to build backlinks from authoritative and relevant pages and websites.\u00a0<\/p>\n<p>Watch this video to see what makes a high-quality backlink:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">11. Get good scores to pass Core Web Vitals<\/h2>\n<\/p>\n<\/div>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a> are website performance metrics introduced by Google to measure and evaluate user experience.<\/p>\n<p>These are the core metrics that you should benchmark against:<\/p>\n<p>When monitoring these metrics, start by using Google Search Console\u2019s <strong>Core Web Vitals<\/strong> report.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1810\" height=\"1170\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-2.png\" alt=\"Core Web Vitals report, via GSC&#10;\" class=\"wp-image-166310\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-2.png 1810w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-2-657x425.png 657w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-2-768x496.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-2-1536x993.png 1536w\" sizes=\"(max-width: 1810px) 100vw, 1810px\"\/><\/noscript><img decoding=\"async\" width=\"1810\" height=\"1170\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-2.png\" alt=\"Core Web Vitals report, via GSC&#10;\" class=\"lazyload wp-image-166310\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-2.png 1810w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-2-657x425.png 657w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-2-768x496.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image16-2-1536x993.png 1536w\" data-sizes=\"(max-width: 1810px) 100vw, 1810px\"\/><\/figure>\n<p>\u00a0If you need more data, check out the <strong>Performance<\/strong> report in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1662\" height=\"1536\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-1.jpg\" alt=\"Performance report, via Ahrefs' Site Audit&#10;\" class=\"wp-image-166312\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-1.jpg 1662w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-1-460x425.jpg 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-1-768x710.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-1-1536x1420.jpg 1536w\" sizes=\"(max-width: 1662px) 100vw, 1662px\"\/><\/noscript><img decoding=\"async\" width=\"1662\" height=\"1536\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-1.jpg\" alt=\"Performance report, via Ahrefs' Site Audit&#10;\" class=\"lazyload wp-image-166312\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-1.jpg 1662w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-1-460x425.jpg 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-1-768x710.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image17-1-1536x1420.jpg 1536w\" data-sizes=\"(max-width: 1662px) 100vw, 1662px\"\/><\/figure>\n<p>Fixing these issues can be complicated, so your best bet is usually to ask a developer (or an <a href=\"https:\/\/ahrefs.com\/blog\/seo-expert\/\">SEO expert<\/a>) to fix\u00a0them.<\/p>\n<p>Here are some general tips to help keep your pages optimized for speed and usability:<\/p>\n<ul>\n<li><strong>Use a CDN <\/strong>\u2013 Most sites live on one server in one location. So, for some visitors, data has to travel long distances before it appears in their browsers. This is slow. CDNs solve this by copying critical resources like images to a network of servers around the globe so that resources are always loaded locally.<\/li>\n<li><strong>Compress images <\/strong>\u2013 Image files are big, which makes them load slowly. Compressing images decreases the file size, which makes them faster to load. You just need to balance size with quality.<\/li>\n<li><strong>Use lazy-loading <\/strong>\u2013 Lazy-loading defers the loading of offscreen resources until you need them. This means that the browser doesn\u2019t need to load all of the images on a page before it\u2019s usable.<\/li>\n<li><strong>Use an optimized theme <\/strong>\u2013 Choose a well-optimized website theme with efficient code. Run the theme demo through <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">Google\u2019s Pagespeed Insights tool<\/a> to\u00a0check.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">12. Use HTTPS to secure your\u00a0site<\/h2>\n<\/p>\n<\/div>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/what-is-https\/\">HTTPS<\/a> (Hypertext Transfer Protocol Secure) indicates that the site is using an SSL certificate. It means your data is encrypted as it passes from your browser to the website\u2019s server.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">It\u2019s been a Google ranking factor since 2014<\/a>, so it\u2019s still important.\u00a0<\/p>\n<p>You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there\u2019s a \u201clock\u201d icon before the URL, then you\u2019re good.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"294\" height=\"72\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-2.png\" alt=\"&quot;Lock&quot; icon, via Google Chrome Browser&#10;\" class=\"wp-image-166314\"\/><\/noscript><img decoding=\"async\" width=\"294\" height=\"72\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/09\/image4-2.png\" alt=\"&quot;Lock&quot; icon, via Google Chrome Browser&#10;\" class=\"lazyload wp-image-166314\"\/><\/figure>\n<p>If not, you need to install an SSL certificate.\u00a0<\/p>\n<p>Lots of web hosts offer these in their packages. If yours doesn\u2019t, you can pick one up for free from <a href=\"https:\/\/letsencrypt.org\/\">Let\u2019s Encrypt<\/a>.<\/p>\n<p>The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure\u2014including those you publish in the future.<\/p>\n<h2 class=\"wp-block-heading\">Next steps<\/h2>\n<p>Implementing these 12 SEO best practices is a great starting point to ranking higher on Google, but you\u2019ll need to monitor your progress, be consistent in your delivery and, most importantly, be patient.<\/p>\n<p>Results don\u2019t always come immediately\u2014but if you trust the process and consistently try to improve your SEO, you should see incremental results in\u00a0time.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\/> <\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to increase the SEO performance of your website, the best place to start is by implementing SEO best practices. Here are 12 essential SEO best practices to help you level up your website\u2019s performance. SEO Best Practices: Impact vs. Difficulty Impact Difficulty Match content with search intent \u2b50\u2b50\u2b50\u2b50 \u2b50\u2b50 Create click-worthy title [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2329"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2330"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}