{"id":2349,"date":"2023-10-02T06:53:00","date_gmt":"2023-10-02T06:53:00","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/what-it-is-how-it-works-how-ahrefs-does-it\/"},"modified":"2023-10-02T06:53:00","modified_gmt":"2023-10-02T06:53:00","slug":"what-it-is-how-it-works-how-ahrefs-does-it","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/what-it-is-how-it-works-how-ahrefs-does-it\/","title":{"rendered":"What It Is, How It Works, &#038; How Ahrefs Does It"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content.<\/p>\n<p>Coined by HubSpot\u2019s founders <a href=\"https:\/\/twitter.com\/bhalligan\">Brian Halligan<\/a> and <a href=\"https:\/\/twitter.com\/dharmesh\">Dharmesh Shah<\/a>, the goal of inbound marketing is creating content to:<\/p>\n<ol>\n<li><strong>Attract<\/strong> potential customers.<\/li>\n<li><strong>Engage<\/strong> and teach how your product or service can solve their problem.<\/li>\n<li><strong>Delight<\/strong> by going above and beyond to help them find success with your product.<\/li>\n<\/ol>\n<p>Together, they work like a flywheel.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"1600\" height=\"1548\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/inbound-marketing.png\" alt=\"The marketing flywheel&#10;\" class=\"wp-image-167609\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/inbound-marketing.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/inbound-marketing-439x425.png 439w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/inbound-marketing-768x743.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/inbound-marketing-1536x1486.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"1600\" height=\"1548\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/inbound-marketing.png\" alt=\"The marketing flywheel&#10;\" class=\"lazyload wp-image-167609\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/inbound-marketing.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/inbound-marketing-439x425.png 439w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/inbound-marketing-768x743.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/inbound-marketing-1536x1486.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<h2 class=\"wp-block-heading\">How to do inbound marketing<\/h2>\n<p>Inbound marketing is our core <a href=\"https:\/\/ahrefs.com\/blog\/marketing-strategy\/\">marketing strategy<\/a> at Ahrefs. We create helpful content that teaches our customers SEO and digital marketing while promoting our product, exactly like the post you\u2019re reading now.<\/p>\n<p>Here\u2019s how we use inbound marketing at Ahrefs:<\/p>\n<h3 class=\"wp-block-heading\">Attract<\/h3>\n<p>Ranking in organic search is the main way we attract potential customers. We chose this channel for two reasons:<\/p>\n<ol>\n<li><strong>Consistent traffic<\/strong> \u2013 By ranking for topics people search for, we can attract traffic to our content month after\u00a0month.<\/li>\n<li><strong>Highly targeted<\/strong> \u2013 By writing about the problems our product helps to solve, we attract the right people at the right\u00a0time.<\/li>\n<\/ol>\n<p>For example, we rank #1 for \u201chow to do affiliate marketing\u201d:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1390\" height=\"1110\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3.png\" alt=\"Ahrefs ranking #1 on a Google SERP for &quot;how to do affiliate marketing&quot;&#10;\" class=\"wp-image-167611\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-532x425.png 532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-768x613.png 768w\" sizes=\"(max-width: 1390px) 100vw, 1390px\"\/><\/noscript><img decoding=\"async\" width=\"1390\" height=\"1110\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3.png\" alt=\"Ahrefs ranking #1 on a Google SERP for &quot;how to do affiliate marketing&quot;&#10;\" class=\"lazyload wp-image-167611\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3.png 1390w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-532x425.png 532w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-768x613.png 768w\" data-sizes=\"(max-width: 1390px) 100vw, 1390px\"\/><\/figure>\n<p>According to Google Search Console, this post has attracted 58,000 clicks over the past three months:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4.png\" alt=\"No. of clicks, via Google Search Console&#10;\" class=\"wp-image-167612\" style=\"width:449px\" width=\"449\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4.png 1498w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-673x425.png 673w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-768x485.png 768w\" sizes=\"(max-width: 1498px) 100vw, 1498px\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4.png\" alt=\"No. of clicks, via Google Search Console&#10;\" class=\"lazyload wp-image-167612\" style=\"width:449px\" width=\"449\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4.png 1498w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-673x425.png 673w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-768x485.png 768w\" data-sizes=\"(max-width: 1498px) 100vw, 1498px\"\/><\/figure>\n<p>All of these people are potential customers because they\u2019ll struggle to do affiliate marketing without a keyword research tool like Ahrefs.<\/p>\n<p>To find the best topics to write about, we do keyword research. Here\u2019s the process:<\/p>\n<ol>\n<li>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Enter a term relevant to your business or product<\/li>\n<li>Go to the <strong>Matching terms<\/strong> report<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1508\" height=\"1104\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7.jpg\" alt=\"Matching terms report, via Ahrefs' Keywords Explorer&#10;\" class=\"wp-image-167614\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7.jpg 1508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-581x425.jpg 581w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-768x562.jpg 768w\" sizes=\"(max-width: 1508px) 100vw, 1508px\"\/><\/noscript><img decoding=\"async\" width=\"1508\" height=\"1104\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7.jpg\" alt=\"Matching terms report, via Ahrefs' Keywords Explorer&#10;\" class=\"lazyload wp-image-167614\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7.jpg 1508w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-581x425.jpg 581w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-768x562.jpg 768w\" data-sizes=\"(max-width: 1508px) 100vw, 1508px\"\/><\/figure>\n<p>This report shows you all the keywords containing the topic, sorted by popularity.<\/p>\n<p>Go through the report and pick out those that have business potential. Business potential is essentially how easy it is to pitch your product while tackling a\u00a0topic.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1422\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8.png\" alt=\"How the Ahrefs team determines the business potential of a topic&#10;\" class=\"wp-image-167616\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-478x425.png 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-768x683.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-1536x1365.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1422\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8.png\" alt=\"How the Ahrefs team determines the business potential of a topic&#10;\" class=\"lazyload wp-image-167616\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-478x425.png 478w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-768x683.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-1536x1365.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>Give those keywords a score from 0 to 3 and prioritize targeting those that are \u201c2\u201d or higher. Then, follow the resources below to create content that\u2019ll rank for those keywords.<\/p>\n<h3 class=\"wp-block-heading\">Engage<\/h3>\n<p>Engagement is all about teaching readers how to solve their problems using your product. To do this, you need to understand their problem and help them solve\u00a0it.<\/p>\n<p>For example, a searcher wants to know <a href=\"https:\/\/ahrefs.com\/blog\/who-links-to-my-site\/\">how to find who links to their website<\/a>. They search on Google and find our content. Guess what? Our product\u2014<a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>\u2014solves that problem. So we include it as a potential tool they can use in our article.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1096\" height=\"668\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2.png\" alt=\"Site Explorer pitched in an Ahrefs blog post&#10;\" class=\"wp-image-167618\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2.png 1096w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-680x414.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-768x468.png 768w\" sizes=\"(max-width: 1096px) 100vw, 1096px\"\/><\/noscript><img decoding=\"async\" width=\"1096\" height=\"668\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2.png\" alt=\"Site Explorer pitched in an Ahrefs blog post&#10;\" class=\"lazyload wp-image-167618\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2.png 1096w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-680x414.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-768x468.png 768w\" data-sizes=\"(max-width: 1096px) 100vw, 1096px\"\/><\/figure>\n<p>In fact, this article is doing the same thing too\u2014we\u2019re showing you how to do inbound marketing our way, which is <a href=\"https:\/\/ahrefs.com\/seo\">SEO<\/a>. And you\u2019ll need a tool like ours to do\u00a0that.<\/p>\n<p>Understand that this is not forced. Our product is the best way to solve that problem, so it\u2019s naturally part of the narrative. If it doesn\u2019t fit, we never include it:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"511\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5.png\" alt=\"Joshua Hardwick advising an author to remove a product mention&#10;\" class=\"wp-image-167620\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-680x174.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-768x196.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-1536x393.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"511\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5.png\" alt=\"Joshua Hardwick advising an author to remove a product mention&#10;\" class=\"lazyload wp-image-167620\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-680x174.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-768x196.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-1536x393.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>That\u2019s why prioritizing topics with business potential in the Attract stage is so important. If your product isn\u2019t a good solution to the problem, it\u2019ll be hard to \u201csell\u201d it in the content and engage readers in a meaningful way.<\/p>\n<h3 class=\"wp-block-heading\">Delight<\/h3>\n<p>Each delighted customer can spread the word to their friends and colleagues. This gets you more customers, who can then refer more people. But the flywheel only moves if you excel in this stage\u2014delighting your customers.<\/p>\n<p>You can\u2019t put lipstick on a pig. So no number of \u201cdelighting strategies\u201d you use can make your customers happy if you don\u2019t have a product or service that delivers results. Indeed, that\u2019s our main focus. We\u2019re always trying to improve our product and constantly releasing new features:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p>But new features mean nothing if your customers don\u2019t know how to use them. You have to help them use those features and achieve the results they want. That\u2019s what we do on our\u00a0blog.<\/p>\n<p>Beyond that, our <a href=\"https:\/\/help.ahrefs.com\/en\/\">\u201chelp\u201d section<\/a> is available for our customers if they have any specific questions regarding our\u00a0tools.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1622\" height=\"1680\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9.jpg\" alt=\"Ahrefs' &quot;help&quot; section&#10;\" class=\"wp-image-167622\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9.jpg 1622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-410x425.jpg 410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-768x795.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-1483x1536.jpg 1483w\" sizes=\"(max-width: 1622px) 100vw, 1622px\"\/><\/noscript><img decoding=\"async\" width=\"1622\" height=\"1680\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9.jpg\" alt=\"Ahrefs' &quot;help&quot; section&#10;\" class=\"lazyload wp-image-167622\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9.jpg 1622w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-410x425.jpg 410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-768x795.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-1483x1536.jpg 1483w\" data-sizes=\"(max-width: 1622px) 100vw, 1622px\"\/><\/figure>\n<p>Each new customer is also invited to join our <a href=\"https:\/\/community.ahrefs.com\/\">customer-only community<\/a>:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1072\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1.png\" alt=\"Ahrefs' customer-only community&#10;\" class=\"wp-image-167624\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-680x365.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-768x412.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-1536x824.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1072\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1.png\" alt=\"Ahrefs' customer-only community&#10;\" class=\"lazyload wp-image-167624\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-680x365.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-768x412.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-1536x824.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>If they have any feedback or ideas for features they want developed, they can discuss them in the community or even submit them on <a href=\"https:\/\/ahrefs.canny.io\/\">Canny<\/a>, our feature request board:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1924\" height=\"1402\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6.png\" alt=\"Ahrefs' Canny board&#10;\" class=\"wp-image-167626\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6.png 1924w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-583x425.png 583w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-768x560.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-1536x1119.png 1536w\" sizes=\"(max-width: 1924px) 100vw, 1924px\"\/><\/noscript><img decoding=\"async\" width=\"1924\" height=\"1402\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6.png\" alt=\"Ahrefs' Canny board&#10;\" class=\"lazyload wp-image-167626\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6.png 1924w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-583x425.png 583w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-768x560.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-1536x1119.png 1536w\" data-sizes=\"(max-width: 1924px) 100vw, 1924px\"\/><\/figure>\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n<p>Here are some commonly asked questions about inbound marketing.<\/p>\n<h3 class=\"wp-block-heading\">What are the benefits of inbound marketing?<\/h3>\n<p>Inbound marketing attracts potential customers, teaches them how to solve their problems with your product, and helps customers get the most out of your product. This results in happy customers who recommend your product to others.<\/p>\n<h3 class=\"wp-block-heading\">What is the difference between inbound and outbound marketing?<\/h3>\n<p>Outbound marketing is an interruptive form of marketing where you push a message or product to a prospect through cold calls, cold emails, direct mails, etc.<\/p>\n<p>Inbound marketing is the opposite\u2014you create useful content for your audience that they seek out when they need\u00a0it.<\/p>\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n<p>Our specific product, the customers we serve, and the industry we work in have informed the direction of our inbound marketing strategy.\u00a0<\/p>\n<p>Your company is likely in a different industry, targets different customers, and has different resources. The principles of inbound marketing will be the same, but the individual tactics will be different.<\/p>\n<p>Did I miss out on anything important? Let me know <a href=\"https:\/\/twitter.com\/siquanong\">on X (Twitter)<\/a>.\u00a0<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/inbound-marketing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. Coined by HubSpot\u2019s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Attract potential customers. Engage and teach how your product or service can solve their problem. Delight by going above and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2349"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2350"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}