{"id":2357,"date":"2023-10-19T20:00:56","date_gmt":"2023-10-19T20:00:56","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/8-handpicked-competitor-analysis-tools-with-use-cases\/"},"modified":"2023-10-19T20:00:56","modified_gmt":"2023-10-19T20:00:56","slug":"8-handpicked-competitor-analysis-tools-with-use-cases","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/8-handpicked-competitor-analysis-tools-with-use-cases\/","title":{"rendered":"8 Handpicked Competitor Analysis Tools (With Use Cases)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Ok, so you\u2019re here because you want to <s>spy on your competitors\u2019 ideas<\/s> look for inspiration in what your competitors do. Good call\u2014you\u2019re going to need special tools for\u00a0that.<\/p>\n<p>These eight tools will allow you to do things like:\u00a0<\/p>\n<ul>\n<li>Steal traffic from your competitors\u2019 most successful content.<\/li>\n<li>Copy what works for them in email marketing.\u00a0<\/li>\n<li>See what people like and dislike about your competitors.\u00a0<\/li>\n<li>Snoop on your competitors\u2019 campaigns to make your ads stand\u00a0out.\u00a0<\/li>\n<\/ul>\n<p>And more!\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-section=\"ahrefs\">\n<h2 class=\"wp-block-heading\">1. <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>\u2014for SEO, search ads, and content marketing<\/h2>\n<\/div>\n<\/div>\n<p>Ahrefs is an all-in-one SEO toolset that provides <a href=\"https:\/\/ahrefs.com\/big-data\">best-in-class data<\/a> about your competitors\u2019 content, <a href=\"https:\/\/ahrefs.com\/blog\/what-are-backlinks\/\">backlinks<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/what-are-keywords\/\">keywords<\/a>, PPC ads, and much\u00a0more.\u00a0<\/p>\n<p>Some of the key use\u00a0cases:\u00a0<\/p>\n<ul>\n<li>Find content gaps between you and your competitors to get new content ideas.<\/li>\n<li>See where your competitors get their backlinks from to replicate their tactics or go after their\u00a0links.\u00a0<\/li>\n<li>Monitor your organic <a href=\"https:\/\/ahrefs.com\/blog\/share-of-voice\/\">share of voice<\/a> to increase it relative to your competitors.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">My favorite functionality: Finding content gaps between you and your competitors<\/h3>\n<p>This feature shows keywords for which your competitors rank but you don\u2019t. These are called content gaps and can give you proven content ideas for your <a href=\"https:\/\/ahrefs.com\/blog\/content-planning\/\">content planning<\/a>.\u00a0<\/p>\n<p>With Ahrefs, you can compare entire domains and get new topic ideas. Or, you can compare pages and see what subtopics your content may be missing\u2014a potential reason for lower <a href=\"https:\/\/ahrefs.com\/blog\/how-to-rank-higher-on-google\/\">rankings<\/a>.\u00a0<\/p>\n<p>Go to the Competitive Analysis tool and enter your domain and competitors.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"1600\" height=\"894\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-2.png\" alt=\"Competitive analysis tool in Ahrefs.\" class=\"wp-image-168121\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-2-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-2-768x429.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-2-1536x858.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"1600\" height=\"894\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-2.png\" alt=\"Competitive analysis tool in Ahrefs.\" class=\"lazyload wp-image-168121\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-2.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-2-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-2-768x429.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image9-2-1536x858.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>The more competitors you enter, the more keywords you will\u00a0get.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1830\" height=\"934\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-4.png\" alt=\"Example results in Ahrefs' Content gap.\" class=\"wp-image-168125\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-4.png 1830w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-4-680x347.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-4-768x392.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-4-1536x784.png 1536w\" sizes=\"(max-width: 1830px) 100vw, 1830px\"\/><\/noscript><img decoding=\"async\" width=\"1830\" height=\"934\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-4.png\" alt=\"Example results in Ahrefs' Content gap.\" class=\"lazyload wp-image-168125\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-4.png 1830w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-4-680x347.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-4-768x392.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image3-4-1536x784.png 1536w\" data-sizes=\"(max-width: 1830px) 100vw, 1830px\"\/><\/figure>\n<p>If, at some point, the list gets too big to manage, you can narrow it down using filters. For example, you can focus on keywords where at least two of your competitors rank in the top\u00a010.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1968\" height=\"702\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-3.png\" alt=\"Refining results of content gap analysis.\" class=\"wp-image-168126\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-3.png 1968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-3-680x243.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-3-768x274.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-3-1536x548.png 1536w\" sizes=\"(max-width: 1968px) 100vw, 1968px\"\/><\/noscript><img decoding=\"async\" width=\"1968\" height=\"702\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-3.png\" alt=\"Refining results of content gap analysis.\" class=\"lazyload wp-image-168126\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-3.png 1968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-3-680x243.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-3-768x274.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image8-3-1536x548.png 1536w\" data-sizes=\"(max-width: 1968px) 100vw, 1968px\"\/><\/figure>\n<p>For example, here are a few interesting keywords Mailchimp could use to fill the content gap:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1386\" height=\"624\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2.png\" alt=\"Example keywords found through content gap analysis.\" class=\"wp-image-168128\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2.png 1386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2-680x306.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2-768x346.png 768w\" sizes=\"(max-width: 1386px) 100vw, 1386px\"\/><\/noscript><img decoding=\"async\" width=\"1386\" height=\"624\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2.png\" alt=\"Example keywords found through content gap analysis.\" class=\"lazyload wp-image-168128\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2.png 1386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2-680x306.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2-768x346.png 768w\" data-sizes=\"(max-width: 1386px) 100vw, 1386px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Pricing\u00a0<\/h3>\n<p>Ahrefs equipped with the Competitive Analysis tool (along with other tools for competitive analysis) starts at $199 per month, or $166 if you pay annually\u2014see <a href=\"https:\/\/ahrefs.com\/pricing\">pricing<\/a>.\u00a0<\/p>\n<p>You can also try out some of our <a href=\"https:\/\/ahrefs.com\/free-seo-tools\">free tools<\/a>. They\u2019re great for quick spot checks like checking your competitor\u2019s organic traffic or checking top backlinks of the content you\u2019re competing with on Google. Find out more in <a href=\"https:\/\/ahrefs.com\/blog\/ahrefs-free-tools\/\">10 Things You Can Do in Ahrefs for Free<\/a>.\u00a0\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1782\" height=\"1140\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-2.png\" alt=\"Ahrefs' Traffic Checker free tool.\" class=\"wp-image-168130\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-2.png 1782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-2-664x425.png 664w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-2-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-2-768x491.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-2-1536x983.png 1536w\" sizes=\"(max-width: 1782px) 100vw, 1782px\"\/><\/noscript><img decoding=\"async\" width=\"1782\" height=\"1140\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-2.png\" alt=\"Ahrefs' Traffic Checker free tool.\" class=\"lazyload wp-image-168130\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-2.png 1782w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-2-664x425.png 664w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-2-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-2-768x491.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image13-2-1536x983.png 1536w\" data-sizes=\"(max-width: 1782px) 100vw, 1782px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-section=\"visualping\">\n<h2 class=\"wp-block-heading\">2. <a href=\"https:\/\/visualping.io\/\">Visualping<\/a>\u2014for monitoring webpage changes<\/h2>\n<\/div>\n<\/div>\n<p>Visualping is a tool that notifies you whenever your competitors change something on their website.\u00a0<\/p>\n<p>Some of the key use\u00a0cases:\u00a0<\/p>\n<ul>\n<li>Get inspired by UX and CRO tweaks on competitors\u2019 websites.<\/li>\n<li>Monitor competitor\u2019s pricing to inform your pricing strategy.<\/li>\n<li>Keep tabs on new job openings to see where your competitors are investing their budget.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">My favorite functionality: Getting inspired by UX and CRO tweaks on competitors\u2019 websites<\/h3>\n<p>Visualping is great for observing how your competitors try to squeeze more out of every visitor to their website. In other words, you can look for user experience (UX) and conversion rate optimization (CRO) tweaks that you can adopt without having to do all the research and A\/B testing.\u00a0<\/p>\n<p>All you need to do is to set up the tracking of your competitor\u2019s websites, and you\u2019ll get an alert whenever there is any noteworthy change. For this use, it\u2019s enough to set up the checking frequency to occur daily or even weekly.<\/p>\n<p>You can also opt in for \u201cany change\u201d or \u201ctiny changes,\u201d as those tweaks can range from small changes in copy to just changing CTA button positions and colors.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1400\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-2.png\" alt=\"Setting up a project in Visualping.\" class=\"wp-image-168131\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-2-607x425.png 607w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-2-768x538.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-2-1536x1076.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1400\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-2.png\" alt=\"Setting up a project in Visualping.\" class=\"lazyload wp-image-168131\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-2-607x425.png 607w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-2-768x538.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image6-2-1536x1076.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Keep in mind that you shouldn\u2019t blindly copy whatever your competitors do. Ideally, the change has to make sense for you, and you should know that the competitor does A\/B testing (checking with BuiltWith is a good start\u2014more on this\u00a0below).<\/p>\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n<p>Visualping offers a free plan with up to 150 checks a month, which would probably be enough to cover the homepage, pricing page, trial page, and other important pages of your competitors on a weekly basis.<\/p>\n<p>If you\u2019re more serious about keeping track of your competitors\u2019 websites, then try out the paid plans. Those start at $10 a month for 1000 checks\u2014see <a href=\"https:\/\/visualping.io\/pricing\/\">pricing<\/a>.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-section=\"brand24\">\n<h2 class=\"wp-block-heading\">3. <a href=\"https:\/\/brand24.com\/\">Brand24<\/a>\u2014for social media and brand monitoring<\/h2>\n<\/div>\n<\/div>\n<p>Brand24 tracks mentions of keywords that you want to monitor across the whole web. They\u2019re most known for social media monitoring features.\u00a0<\/p>\n<p>Some of the key use\u00a0cases:\u00a0<\/p>\n<ul>\n<li>See how effective your competitors\u2019 messaging is in terms of reach, engagement and sentiment.\u00a0<\/li>\n<li>Monitor brand mentions to see what people like and dislike about your competitors.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">My favorite functionality: Monitoring competitors\u2019 brand mentions<\/h3>\n<p>Set up a separate project (or projects) with the name of competitor brands and products. You can go broad or be as specific as you like. For example, if your competitor\u2019s brand name has multiple meanings, you can filter out irrelevant keywords with the Excluded keywords field. To illustrate:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"421\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-3.png\" alt=\"Setting up a project in Brand24.\" class=\"wp-image-168133\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-3-680x143.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-3-768x162.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-3-1536x323.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"421\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-3.png\" alt=\"Setting up a project in Brand24.\" class=\"lazyload wp-image-168133\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-3.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-3-680x143.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-3-768x162.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image1-3-1536x323.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>Here\u2019s an interesting mention of the project management tool Asana. This could mean that if you were to compete with them, you could include time tracking in one of your less expensive plans to get an edge over your competitor.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"390\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-2.png\" alt=\"Actionable brand mention in Brand24.\" class=\"wp-image-168135\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-2-680x133.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-2-768x150.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-2-1536x300.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"390\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-2.png\" alt=\"Actionable brand mention in Brand24.\" class=\"lazyload wp-image-168135\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-2-680x133.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-2-768x150.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image5-2-1536x300.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>\u00a0This kind of competitor monitoring allows you\u00a0to:<\/p>\n<ul>\n<li>Adjust your communication by adopting the most engaging formats and the phrasing your competitors use to promote similar features.\u00a0<\/li>\n<li>Get product insights based on the most popular and well-received releases.<\/li>\n<li>Assess how people perceive your brand and your competitors via sentiment analysis.<\/li>\n<li>Benchmark your social media reach and <a href=\"https:\/\/ahrefs.com\/blog\/share-of-voice\/\">share of voice<\/a> against your competitors.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n<p>Plans start at $99 a month for tracking three keywords. Tracking your brand and your competitors will require a higher plan for $179 a month that offers seven keywords. You can get two months free off any plan if you pay annually\u2014<a href=\"https:\/\/brand24.com\/prices\/\">see pricing<\/a>.\u00a0<\/p>\n<p>Brand24 also offers a 14-day free\u00a0trial.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-section=\"sparktoro\">\n<h2 class=\"wp-block-heading\">4. <a href=\"https:\/\/sparktoro.com\/\">SparkToro<\/a>\u2014for audience insights<\/h2>\n<\/div>\n<\/div>\n<p>SparkToro is an audience research tool that provides information about what any audience reads, watches, listens to, and follows.\u00a0<\/p>\n<p>Some of the key use\u00a0cases:<\/p>\n<ul>\n<li>See where to advertise or which channels to sponsor by discovering sites and social media profiles your competitor\u2019s audience engages with.\u00a0<\/li>\n<li>Enhance your customer personas with insights from the social media profiles of your competition\u2019s followers.\u00a0<\/li>\n<li>Get ideas for content by seeing which topics your competitor\u2019s audience frequently talks\u00a0about.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">My favorite functionality: Discovering where a competitor\u2019s audience hangs out online<\/h3>\n<p>Let\u2019s find new sponsorship opportunities by looking for popular influencers among SparkToro\u2019s X followers.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1968\" height=\"486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-2.png\" alt=\"Running an audience research in Sparktoro.\" class=\"wp-image-168136\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-2.png 1968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-2-680x168.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-2-768x190.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-2-1536x379.png 1536w\" sizes=\"(max-width: 1968px) 100vw, 1968px\"\/><\/noscript><img decoding=\"async\" width=\"1968\" height=\"486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-2.png\" alt=\"Running an audience research in Sparktoro.\" class=\"lazyload wp-image-168136\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-2.png 1968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-2-680x168.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-2-768x190.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image14-2-1536x379.png 1536w\" data-sizes=\"(max-width: 1968px) 100vw, 1968px\"\/><\/figure>\n<p>Here\u2019s an example report. You can also set up filters to refine your data. In this example I capped the follower count at 50k to get a more manageable list.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1938\" height=\"1526\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-2.png\" alt=\"Sample results in SparkToro.\" class=\"wp-image-168138\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-2.png 1938w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-2-540x425.png 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-2-768x605.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-2-1536x1209.png 1536w\" sizes=\"(max-width: 1938px) 100vw, 1938px\"\/><\/noscript><img decoding=\"async\" width=\"1938\" height=\"1526\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-2.png\" alt=\"Sample results in SparkToro.\" class=\"lazyload wp-image-168138\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-2.png 1938w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-2-540x425.png 540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-2-768x605.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image15-2-1536x1209.png 1536w\" data-sizes=\"(max-width: 1938px) 100vw, 1938px\"\/><\/figure>\n<p>With data like this, you can easily spot new advertising and sponsorship opportunities across many different channels. Just put together all the insights by plugging in your competitors\u2019 social profiles, websites, keywords, and any \u201cowned\u201d hashtags.<\/p>\n<h3 class=\"wp-block-heading\">Price<\/h3>\n<p>SparkToro is free for twenty searches a month with limited report capabilities. Paid plans start at $50 a month (3 months free if you pay annually) &#8211; see <a href=\"https:\/\/sparktoro.com\/pricing\">pricing<\/a>.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-section=\"mailcharts\">\n<h2 class=\"wp-block-heading\">5. <a href=\"https:\/\/www.mailcharts.com\/\">Mailcharts<\/a>\u2014for email and SMS marketing\u00a0<\/h2>\n<\/div>\n<\/div>\n<p>Mailcharts holds a vast collection of email and SMS campaigns, helping you to study tactics of brands similar to\u00a0yours.\u00a0<\/p>\n<p>Some of the key use\u00a0cases:<\/p>\n<ul>\n<li>Discover email and SMS campaigns by types or competing brands and get inspired by the copy and (in the case of emails) visual design they\u00a0use.\u00a0<\/li>\n<li>Understand the sending behavior of your competitors (cadence, subject lines, discounts, etc.). Copy what you like, or do something completely different to make your brand stand\u00a0out.<\/li>\n<li>Study email marketing automation techniques in your industry. See what features competitors focus on to onboard their users, or how other brands try to make customers come back to their shopping carts.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">My favorite functionality: Studying email marketing automation techniques<\/h3>\n<p>Thanks to Mailchart\u2019s Journeys feature, you can study the automated emails that brands send whenever their subscribers trigger a certain action, such as abandoning the cart or creating a project inside an\u00a0app.\u00a0<\/p>\n<p>It\u2019s a great feature because it really takes the manual labor out of analyzing one of the most important types of email marketing; imagine trying to find an email trigger manually.\u00a0<\/p>\n<p>Here\u2019s an example: Mailchart captured a subscription abandonment journey from Masterclass.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1362\" height=\"1354\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-1.png\" alt=\"Mailcharts Journeys feature.\" class=\"wp-image-168140\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-1.png 1362w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-1-428x425.png 428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-1-768x763.png 768w\" sizes=\"(max-width: 1362px) 100vw, 1362px\"\/><\/noscript><img decoding=\"async\" width=\"1362\" height=\"1354\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-1.png\" alt=\"Mailcharts Journeys feature.\" class=\"lazyload wp-image-168140\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-1.png 1362w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-1-428x425.png 428w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image7-1-768x763.png 768w\" data-sizes=\"(max-width: 1362px) 100vw, 1362px\"\/><\/figure>\n<p>Based on the copy of the emails, you can use the same persuasion techniques to make the user reconsider or use the same time interval between the emails.\u00a0<\/p>\n<h3 class=\"wp-block-heading\">Pricing\u00a0<\/h3>\n<p>Mailcharts offers a free plan with 1,000 email samples and a handful of other helpful features. Premium plans start at $149\u2014see <a href=\"https:\/\/www.mailcharts.com\/pricing\">pricing<\/a>.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-section=\"vidiq\">\n<h2 class=\"wp-block-heading\">6. <a href=\"https:\/\/vidiq.com\/\">vidIQ<\/a>\u2014for video marketing on YouTube<\/h2>\n<\/div>\n<\/div>\n<p>vidIQ is a tool designed to help you grow your YouTube channel by reverse-engineering your competitors\u2019 success.<\/p>\n<p>Some of the key use\u00a0cases:<\/p>\n<ul>\n<li>Benchmark against competitors to better understand how publishing frequency, topic selection, and editing styles impact performance.\u00a0<\/li>\n<li>Get ideas for new content based on keywords other channels target and vidIQ\u2019s views per hour metric.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">My favorite functionality: Analyzing performance data right inside YouTube<\/h3>\n<p>vidIQ offers an extension to the Chrome web browser that allows you to get data right inside YouTube. In my opinion, some of the most valuable data points provided here\u00a0are:<\/p>\n<ul>\n<li>Video tags: You can see which keywords your competitor is trying to target and where they rank. You can use the same ones for your channel or get similar keyword ideas.\u00a0<\/li>\n<li>Views Per Hour (VPH) metric: If you spot a video older than a year but still gets a high VPH, this could be an evergreen topic.\u00a0<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"840\" height=\"902\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1.png\" alt=\"vidIQ's Chrome extension lets you see data right inside YouTube.\" class=\"wp-image-168141\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1.png 840w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1-396x425.png 396w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1-768x825.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\"\/><\/noscript><img decoding=\"async\" width=\"840\" height=\"902\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1.png\" alt=\"vidIQ's Chrome extension lets you see data right inside YouTube.\" class=\"lazyload wp-image-168141\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1.png 840w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1-396x425.png 396w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1-768x825.png 768w\" data-sizes=\"(max-width: 840px) 100vw, 840px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n<p>The above functionality comes with the free vidIQ plan. But if you\u2019re serious about video marketing, definitely consider paid plans that start from $10 ($7.50 if paid annually)\u2014see <a href=\"https:\/\/vidiq.com\/plans\/\">pricing<\/a>.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">7. Official ad libraries\u2014for free insights into social media and search ad campaigns\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Some ad networks allow you to see all ads currently running on their platforms (and sometimes even archived ads). You can simply look up your competitor and study their ads at no\u00a0cost.<\/p>\n<p>At the time of writing, this type of service is officially supported on:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.facebook.com\/ads\/library\/\">Meta<\/a> (Facebook, Messenger, and Instagram)<\/li>\n<li><a href=\"https:\/\/library.tiktok.com\/\">TikTok<\/a><\/li>\n<li><a href=\"https:\/\/adstransparency.google.com\/\">Google Ads\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/ads.twitter.com\/ads-repository\">X<\/a>\u00a0<\/li>\n<li>LinkedIn (no separate library: you need to find your competitor\u2019s profile and then go to Posts\/Ads).\u00a0<\/li>\n<\/ul>\n<p>Some of the key use\u00a0cases:\u00a0<\/p>\n<ul>\n<li>See if your competitor is running any ads in the first place. Establishing that can help you negotiate your marketing budget.\u00a0<\/li>\n<li>Look for the features or deals they promote the most to inspire your own\u00a0deals.\u00a0<\/li>\n<li>Study the language and visual design of the ads and landing pages. Aim for something completely different to stand out or emulate them if you need a quick way to lauch your campaign.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">My favorite functionality: Studying competitors\u2019 campaigns to stand\u00a0out\u00a0<\/h3>\n<p>Let\u2019s say you\u2019re trying to promote your project management software and Asana is one of your competitors.\u00a0<\/p>\n<p>A quick search for this advertiser on the Meta ad library reveals a clear pattern: they\u2019re currently using minimalistic visual design to promote their content. Using similar imagery in your ads may not be the best idea because your brand might get confused with theirs or even seen as a copycat\u00a0.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1999\" height=\"873\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-2.png\" alt=\"Meta ad library revealing a pattern among Asana's ads.\" class=\"wp-image-168143\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-2-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-2-768x335.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-2-1536x671.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"873\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-2.png\" alt=\"Meta ad library revealing a pattern among Asana's ads.\" class=\"lazyload wp-image-168143\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-2.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-2-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-2-768x335.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image12-2-1536x671.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>Recommendation<\/p>\n<div class=\"recommendation-content\">To get extra data on your competitors, look for ads shown in the EU. Due to transparency laws in the EU, the platforms are required to provide additional information such as age, gender and location.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"834\" height=\"1006\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-2.png\" alt=\"Ad libraries are required by law to reveal more data about ads in the EU.\" class=\"wp-image-168145\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-2.png 834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-2-352x425.png 352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-2-768x926.png 768w\" sizes=\"(max-width: 834px) 100vw, 834px\"\/><\/noscript><img decoding=\"async\" width=\"834\" height=\"1006\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-2.png\" alt=\"Ad libraries are required by law to reveal more data about ads in the EU.\" class=\"lazyload wp-image-168145\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-2.png 834w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-2-352x425.png 352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image4-2-768x926.png 768w\" data-sizes=\"(max-width: 834px) 100vw, 834px\"\/><\/figure>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Pricing\u00a0<\/h3>\n<p>All official ad libraries are\u00a0free.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-section=\"builtwith\">\n<h2 class=\"wp-block-heading\">8. <a href=\"https:\/\/builtwith.com\/\">BuiltWith<\/a>\u2014for checking tech stacks<\/h2>\n<\/div>\n<\/div>\n<p>BuiltWith is a tool that helps identify the technologies any website is using, like advertising platforms, payment systems, web servers, and\u00a0CDNs.\u00a0<\/p>\n<p>Some of the key use\u00a0cases:\u00a0<\/p>\n<ul>\n<li>Find niche advertising platforms your competitors use and see if you can advertise there\u00a0too.\u00a0<\/li>\n<li>Discover companies that use your competitors\u2019 products\u2014potentially a good source of prospects for your sales team to pursue.<\/li>\n<li>Monitor your competitor\u2019s market share to understand how their strategy may be impacting their business.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">My favorite functionality: Finding niche advertising platforms<\/h3>\n<p>Since most advertising platforms use tracking codes and pixels for retargeting, analytics, and attribution purposes, you\u2019ll see which platforms your competitors are present on.<\/p>\n<p>Finding out that your competitors use Google, Facebook, and Twitter ads isn\u2019t a surprise for anyone, though. But you can find some niche platforms or display networks that may be worth looking into. Here\u2019s an example of what BuiltWith can reveal in its \u201cAnalytics and Tracking\u201d section. This company advertises on Reddit:<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1448\" height=\"1112\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-3.png\" alt=\"BuiltWith revealing a brand's advertising platforms.\" class=\"wp-image-168146\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-3.png 1448w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-3-553x425.png 553w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-3-768x590.png 768w\" sizes=\"(max-width: 1448px) 100vw, 1448px\"\/><\/noscript><img decoding=\"async\" width=\"1448\" height=\"1112\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-3.png\" alt=\"BuiltWith revealing a brand's advertising platforms.\" class=\"lazyload wp-image-168146\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-3.png 1448w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-3-553x425.png 553w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/10\/image2-3-768x590.png 768w\" data-sizes=\"(max-width: 1448px) 100vw, 1448px\"\/><\/figure>\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n<p>BuiltWith is free for the use case I depicted above. Paid plans start from $295\/mo and may be worth it for businesses that need a deeper dive into tech stacks\u2014see <a href=\"https:\/\/builtwith.com\/plans\">pricing<\/a>.<\/p>\n<h2 class=\"wp-block-heading\">Final thoughts\u00a0<\/h2>\n<p>The tools I listed here are the ones I have experience with and like the most. Almost every tool has a solid alternative that you may like\u00a0more.<\/p>\n<p>I also want to highlight a few more competitive analysis resources (not necessarily tools) that are super helpful and mainly free:<\/p>\n<ul>\n<li>IPO reports (aka S-1 reports) and financial reports of publicly traded companies. Two tips here: try to see if someone already analyzed the paper (<a href=\"https:\/\/tomtunguz.com\/dropbox-s-1\/\">example<\/a>) and see if AI tools like Documind or PDF.ai can help you go through the documents.\u00a0<\/li>\n<li>Surveys and focus groups to get quantitative and qualitative data about your market and competitors.<\/li>\n<li>Ghost shopping to get direct customer experiences from your competitors and possibly uncover their sales tactics.<\/li>\n<li>Review platforms like G2, TrustPilot, Yelp, or Google My Business to check what your competitors\u2019 customers say.<\/li>\n<\/ul>\n<p>So that\u2019s it. If you\u2019re just finding out about the tools but unsure what\u2019s the right way to conduct the competitive analysis, we also have a <a href=\"https:\/\/ahrefs.com\/blog\/competitor-analysis\/\">simple guide (including a template)<\/a>.<\/p>\n<p>Got questions or comments? Ping me on <a href=\"https:\/\/twitter.com\/m_makosiewicz\">X<\/a>.\u00a0<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/competitor-analysis-tools\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ok, so you\u2019re here because you want to spy on your competitors\u2019 ideas look for inspiration in what your competitors do. Good call\u2014you\u2019re going to need special tools for\u00a0that. These eight tools will allow you to do things like:\u00a0 Steal traffic from your competitors\u2019 most successful content. Copy what works for them in email marketing.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2357"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2358"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}