{"id":2397,"date":"2023-11-28T17:06:34","date_gmt":"2023-11-28T17:06:34","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/seo-salary-survey-2023-industry-research\/"},"modified":"2023-11-28T17:06:34","modified_gmt":"2023-11-28T17:06:34","slug":"seo-salary-survey-2023-industry-research","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/seo-salary-survey-2023-industry-research\/","title":{"rendered":"SEO Salary Survey 2023 [Industry Research]"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<div class=\"intro-txt\">How much do SEOs earn? I wanted to know, so I ran a survey at <a href=\"https:\/\/ahrefs.com\/blog\/brighton-seo\/\">Brighton SEO<\/a> and asked 111 attendees what they earned.<\/div>\n<div class=\"recommendation\">\n<p>Editor\u2019s note<\/p>\n<div class=\"recommendation-content\">We realize that this is a small sample set and not representative of all SEO salaries as it\u2019s focused on UK and EU data. If you want to be part of the next Ahrefs salary survey, <a href=\"https:\/\/s.surveyplanet.com\/ht4xebbj\" target=\"_blank\" rel=\"noreferrer noopener\">you can submit your details anonymously here<\/a>.<\/div>\n<\/div>\n<p><strong>Here are the top takeaways:<\/strong><\/p>\n<ul>\n<li>The median annual salary for SEOs we polled was $49,211<\/li>\n<li>The highest annual salary we polled was $229,652<\/li>\n<li>To earn the higher salaries in SEO you need be a <a href=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical SEO<\/a> expert\u2014Heads of SEO, SEO Directors and SEO Leads all said that their main specialization was technical SEO\u00a0<\/li>\n<li>Only 5.4% of respondents learned SEO through a course\u2014most learned on the job (52.3%) or by themselves (42.3%)<\/li>\n<li>36.9% described themselves as content specialists, 30.6% described themselves as technical specialists, 6.3% described themselves as specializing in <a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">link-building<\/a><\/li>\n<li>49.5% of respondents worked in <a href=\"https:\/\/ahrefs.com\/blog\/what-does-an-seo-agency-do\/\">SEO agencies<\/a>, 42.3% in-house and 8.2% were self-employed<\/li>\n<li>Most respondents (28.8%) worked in companies that had 11-50 people<\/li>\n<li>The average <a href=\"https:\/\/ahrefs.com\/blog\/seo-experience\/\">SEO experience<\/a> of our respondents was 6.9\u00a0years<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/seo-freelancer\/\">Self-employed<\/a> SEOs earned the most on average ($60,232k)\u2014the median annual salary for in-house roles was slightly lower at $56,789, and agency SEOs had the lowest median annual salary at $44,169<\/li>\n<\/ul>\n<p><strong>There were also a few surprises:<\/strong><\/p>\n<ul>\n<li>Few SEOs in our survey said that they specialized in link building compared to technical and content. This is despite the fact that links are still one of the most important <a href=\"https:\/\/ahrefs.com\/blog\/google-ranking-factors\/\">Google ranking factors<\/a>.<\/li>\n<li>The average level of experience between SEO Directors and Head of SEO is not that different\u201410.4 years for a SEO Director and 10.6 years for a Head of SEO\u2014but the salary difference between the roles was ~$11,552\u2014quite substantial.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Overview<\/h2>\n<table id=\"tablepress-254\" class=\"tablepress tablepress-id-254 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Role<\/th>\n<th class=\"column-2\">Median annual salary ($USD)<\/th>\n<th class=\"column-3\">Average experience (years)<\/th>\n<th class=\"column-4\">Main specialization<\/th>\n<th class=\"column-5\">Main work location<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Head of\u00a0SEO<\/td>\n<td class=\"column-2\">$92,988<\/td>\n<td class=\"column-3\">10.6<\/td>\n<td class=\"column-4\">Technical SEO<\/td>\n<td class=\"column-5\">Agency and in-house<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">SEO Director<\/td>\n<td class=\"column-2\">$81,436<\/td>\n<td class=\"column-3\">10.4<\/td>\n<td class=\"column-4\">Technical SEO<\/td>\n<td class=\"column-5\">Agency and in-house<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">SEO Lead<\/td>\n<td class=\"column-2\">$38,289<\/td>\n<td class=\"column-3\">7.4<\/td>\n<td class=\"column-4\">Technical SEO<\/td>\n<td class=\"column-5\">Agency<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">SEO Specialist<\/td>\n<td class=\"column-2\">$49,229<\/td>\n<td class=\"column-3\">5.8<\/td>\n<td class=\"column-4\">Content<\/td>\n<td class=\"column-5\">In-house<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n<td class=\"column-1\">SEO Account Manager<\/td>\n<td class=\"column-2\">$43,850<\/td>\n<td class=\"column-3\">4.2<\/td>\n<td class=\"column-4\">Content<\/td>\n<td class=\"column-5\">Agency<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n<td class=\"column-1\">SEO Consultant<\/td>\n<td class=\"column-2\">$49,240<\/td>\n<td class=\"column-3\">6<\/td>\n<td class=\"column-4\">All-rounder<\/td>\n<td class=\"column-5\">Agency<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n<td class=\"column-1\">SEO Executive<\/td>\n<td class=\"column-2\">$31,956<\/td>\n<td class=\"column-3\">3<\/td>\n<td class=\"column-4\">All-rounder<\/td>\n<td class=\"column-5\">Agency<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n<td class=\"column-1\">SEO Analyst<\/td>\n<td class=\"column-2\">$56,393<\/td>\n<td class=\"column-3\">5<\/td>\n<td class=\"column-4\">All-rounder<\/td>\n<td class=\"column-5\">In-house<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n<td class=\"column-1\"\/>\n<td class=\"column-2\"\/>\n<td class=\"column-3\"\/>\n<td class=\"column-4\"\/>\n<td class=\"column-5\"\/><\/tr>\n<\/tbody>\n<\/table>\n<p>Here\u2019s how annual salaries broke down across our respondents:<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" fetchpriority=\"high\" width=\"1600\" height=\"1662\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-what-is-your-annual-salary.png\" alt=\"Chart listing average salaries of SEO professionals.\" class=\"wp-image-169328\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-what-is-your-annual-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-what-is-your-annual-salary-409x425.png 409w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-what-is-your-annual-salary-768x798.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-what-is-your-annual-salary-1479x1536.png 1479w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>According to the SEOs we polled, most of them learned SEO on the job or were self-taught.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-6.png\" alt=\"Chart displaying how individuals learned SEO.\" class=\"wp-image-169265\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-6.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-6-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-6-768x405.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-6-1536x810.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-6.png\" alt=\"Chart displaying how individuals learned SEO.\" class=\"lazyload wp-image-169265\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-6.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-6-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-6-768x405.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image3-6-1536x810.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">Average level of experience by\u00a0role<\/h2>\n<\/p>\n<\/div>\n<p>Most of our respondents had a couple of years of experience under their belts. The amount of experience Head of SEOs had versus SEO Directors was not that different, at around 10\u00a0years.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1324\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-8.png\" alt=\"Average level of experience by role\" class=\"wp-image-169266\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-8.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-8-514x425.png 514w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-8-768x636.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-8-1536x1271.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1324\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-8.png\" alt=\"Average level of experience by role\" class=\"lazyload wp-image-169266\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-8.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-8-514x425.png 514w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-8-768x636.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image1-8-1536x1271.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<ul>\n<li>Across <strong>all respondents<\/strong>, the average experience was 6.9\u00a0years<\/li>\n<li>For<strong> Head of SEO<\/strong>, the average experience was 10.6\u00a0years<\/li>\n<li>For <strong>SEO Director<\/strong>, the average experience was 10.4\u00a0years<\/li>\n<li>For <strong>SEO Lead<\/strong>, the average experience was 7.4\u00a0years<\/li>\n<li>For <strong>SEO Account Manager<\/strong>, the average experience was 4.2\u00a0years<\/li>\n<li>For <strong>SEO Consultant<\/strong>, the average experience was 6\u00a0years\u00a0<\/li>\n<li>For <strong>SEO Executive<\/strong>, the average experience was 3\u00a0years\u00a0<\/li>\n<li>For <strong>SEO Analyst<\/strong>, the average experience was 5\u00a0years<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">What areas of SEO do they specialize in?\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Technical and Content were the two top skills that SEOs we surveyed specialized in.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"830\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-6.png\" alt=\"Areas of SEO specialization\" class=\"wp-image-169268\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-6.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-6-680x353.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-6-768x398.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-6-1536x797.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"830\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-6.png\" alt=\"Areas of SEO specialization\" class=\"lazyload wp-image-169268\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-6.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-6-680x353.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-6-768x398.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image5-6-1536x797.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>The proportion of SEOs that said they specialized in links was much lower despite links being a major ranking factor.<\/p>\n<p>Our survey showed an almost 50\/50 split between the UK and Europe. 48.6% of respondents were from the UK\u2014perhaps not surprising given that BrightonSEO is based in the\u00a0UK.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1782\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-5.png\" alt=\"Chart of countries SEOs are from\" class=\"wp-image-169270\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-5-382x425.png 382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-5-768x855.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-5-1379x1536.png 1379w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1782\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-5.png\" alt=\"Chart of countries SEOs are from\" class=\"lazyload wp-image-169270\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-5-382x425.png 382w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-5-768x855.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image11-5-1379x1536.png 1379w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>Most of the respondents we spoke to worked in agencies or in-house. It does mean, however, that our salary data was mainly focused on these two employment types.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"758\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image14-5.png\" alt=\"Chart listing where SEOs work\" class=\"wp-image-169272\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image14-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image14-5-680x322.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image14-5-768x364.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image14-5-1536x728.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"758\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image14-5.png\" alt=\"Chart listing where SEOs work\" class=\"lazyload wp-image-169272\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image14-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image14-5-680x322.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image14-5-768x364.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image14-5-1536x728.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">How big are the companies they work\u00a0in?<\/h2>\n<\/p>\n<\/div>\n<p>Across all respondents, the most common company size was 11-50. A large proportion of SEOs also worked for substantially larger companies that had over 1000 employees.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1328\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/15-number-of-people.png\" alt=\"Number of people in the company&#10;\" class=\"wp-image-169329\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/15-number-of-people.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/15-number-of-people-512x425.png 512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/15-number-of-people-768x637.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/15-number-of-people-1536x1275.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1328\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/15-number-of-people.png\" alt=\"Number of people in the company&#10;\" class=\"lazyload wp-image-169329\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/15-number-of-people.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/15-number-of-people-512x425.png 512w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/15-number-of-people-768x637.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/15-number-of-people-1536x1275.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">How much does each SEO role\u00a0earn?<\/h2>\n<\/p>\n<\/div>\n<p>Here\u2019s the full breakdown of each\u00a0role.<\/p>\n<h3 class=\"wp-block-heading\">Head of SEO salary<\/h3>\n<p>It\u2019s probably not too much of a surprise that the Head of SEO role was our highest-paying SEO role surveyed. What\u2019s more of a surprise was the variation in salary\u2014our survey showed that a Head of SEO can earn anything from ~$25k to ~$229k.\u00a0<\/p>\n<p><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-169435\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/head-of-seo-salary.png\" alt=\"head-of-seo-salary\" width=\"1600\" height=\"1631\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/head-of-seo-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/head-of-seo-salary-417x425.png 417w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/head-of-seo-salary-768x783.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/head-of-seo-salary-1507x1536.png 1507w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-169435\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/head-of-seo-salary.png\" alt=\"head-of-seo-salary\" width=\"1600\" height=\"1631\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/head-of-seo-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/head-of-seo-salary-417x425.png 417w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/head-of-seo-salary-768x783.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/head-of-seo-salary-1507x1536.png 1507w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<h4 class=\"wp-block-heading\">Average experience<\/h4>\n<p>According to our survey, a Head of SEO has ~10.6 years of experience.<\/p>\n<h4 class=\"wp-block-heading\">Type of company<\/h4>\n<p>46.7% of respondents worked for an agency, and 46.7% worked in-house. 6.7% were self-employed.<\/p>\n<h4 class=\"wp-block-heading\">Education<\/h4>\n<p>66.7% of respondents said they were self-taught, 26.7% said they\u2019d learned on the job, and 6.7% said that they had learned SEO from a course.<\/p>\n<h4 class=\"wp-block-heading\">Specialization<\/h4>\n<p>40% said that they specialized in technical SEO, 33.3% in Content, and 13.3% said they were a generalist. The remaining 13.4% said they focused on people management.\u00a0<\/p>\n<p>This is surprising, as it implies that 73.3% of people in Head of SEO roles are actively providing SEO services for their clients rather than focusing on managing a\u00a0team.<\/p>\n<h4 class=\"wp-block-heading\">Company size<\/h4>\n<p>There were two company sizes that were most popular for Head of SEOs to work in. 40% of respondents said they worked in companies with 11-50 people, and 20% said they worked in companies with over 1001 people.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Location<\/h4>\n<p>40% of respondents were from the UK, 13.3% were from the Netherlands, and the remainder were from mainland Europe.<\/p>\n<h3 class=\"wp-block-heading\">SEO Director salary<\/h3>\n<p>The salary variation wasn\u2019t quite as extreme for SEO Directors, but salaries ranged from ~$42k to ~$121k\u2014still quite a difference.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"899\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-seo-director-salary.png\" alt=\"SEO Director salary\" class=\"wp-image-169331\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-seo-director-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-seo-director-salary-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-seo-director-salary-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-seo-director-salary-1536x863.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"899\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-seo-director-salary.png\" alt=\"SEO Director salary\" class=\"lazyload wp-image-169331\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-seo-director-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-seo-director-salary-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-seo-director-salary-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-seo-director-salary-1536x863.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<h4 class=\"wp-block-heading\">Average experience<\/h4>\n<p>SEO Directors in our survey had 10.4 years of experience on average.<\/p>\n<h4 class=\"wp-block-heading\">Type of company<\/h4>\n<p>There was a 50\/50 split between SEO Directors\u2019 backgrounds, with 50% from agency and 50% from in-house<\/p>\n<h4 class=\"wp-block-heading\">Education<\/h4>\n<p>62.5% of SEO Directors described themselves as self-taught, and 37.5% said that they learned SEO on the\u00a0job.<\/p>\n<h4 class=\"wp-block-heading\">Specialization<\/h4>\n<p>75% of them specialized in technical SEO, whilst 25% described themselves as generalists or\u00a0Other.<\/p>\n<h4 class=\"wp-block-heading\">Company size<\/h4>\n<p>According to our survey, SEO Directors typically work in medium to large companies. 25% said that they worked in companies that had over 1000 people, and 25% said they worked in companies that had 51-100 employees.<\/p>\n<h4 class=\"wp-block-heading\">Location<\/h4>\n<p>Most SEO Directors we surveyed were from the UK (62.5%). The rest were equal splits between India, the U.S., and Germany (12.5%).<\/p>\n<h3 class=\"wp-block-heading\">SEO Lead salary<\/h3>\n<p>SEO Leads typically have a lot of experience, but our survey shows that they only earn slightly more on average than SEO Specialists.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-seo-lead-salary.png\" alt=\"SEO Lead salary&#10;\" class=\"wp-image-169332\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-seo-lead-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-seo-lead-salary-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-seo-lead-salary-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-seo-lead-salary-1536x864.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-seo-lead-salary.png\" alt=\"SEO Lead salary&#10;\" class=\"lazyload wp-image-169332\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-seo-lead-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-seo-lead-salary-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-seo-lead-salary-768x432.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-seo-lead-salary-1536x864.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<h4 class=\"wp-block-heading\">Average experience<\/h4>\n<p>SEO Leads in our survey had 7.4 years of experience on average.<\/p>\n<h4 class=\"wp-block-heading\">Type of company<\/h4>\n<p>50% of SEO Leads came from an agency background, 41.7% came from in-house, and 8.3% were self-employed.<\/p>\n<h4 class=\"wp-block-heading\">Education<\/h4>\n<p>69.2% learned on the job, 23.1% were self-taught, and 7.7% learned SEO through a course.<\/p>\n<h4 class=\"wp-block-heading\">Specialization<\/h4>\n<p>30.8% of SEO Leads specialized in technical SEO, 23% specialized in content, and 23.1% specialized in links. 15.4% described themselves as generalists. The remaining 7.7% described themselves as specializing in <a href=\"https:\/\/ahrefs.com\/blog\/seo-strategy\/\">SEO strategy<\/a>.<\/p>\n<h4 class=\"wp-block-heading\">Company size<\/h4>\n<p>46.2% worked in companies that had 1001+ people, and the remaining 53.8% worked in smaller companies.<\/p>\n<h4 class=\"wp-block-heading\">Location<\/h4>\n<p>23.1% of SEO Leads came from the UK, with the remainder coming from the Netherlands, Italy, and Sweden (15.4% each) and 30.7% from other European countries.<\/p>\n<h3 class=\"wp-block-heading\">SEO Specialist salary<\/h3>\n<p>SEO Specialists we surveyed had around 5-6 years of experience, but they typically got paid better than SEO Leads. Based on my experience, this may be due to in-house roles paying better than agency roles in the\u00a0UK.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"970\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/5-seo-specialist-salary.png\" alt=\"SEO Specialist salary\" class=\"wp-image-169333\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/5-seo-specialist-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/5-seo-specialist-salary-680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/5-seo-specialist-salary-768x466.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/5-seo-specialist-salary-1536x931.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"970\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/5-seo-specialist-salary.png\" alt=\"SEO Specialist salary\" class=\"lazyload wp-image-169333\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/5-seo-specialist-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/5-seo-specialist-salary-680x412.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/5-seo-specialist-salary-768x466.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/5-seo-specialist-salary-1536x931.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<h4 class=\"wp-block-heading\">Average experience<\/h4>\n<p>SEO Specialists in our survey had an average of 5.8 years of experience.<\/p>\n<h4 class=\"wp-block-heading\">Type of company<\/h4>\n<p>41.2% of SEO Specialists came from an agency background, while 58.8% said that they were from an in-house background.<\/p>\n<h4 class=\"wp-block-heading\">Education<\/h4>\n<p>58.8% of SEO Specialists said that they had learned SEO on the job, 35.3% said that they were self-taught, and 5.9% said that they had learned SEO through a course.<\/p>\n<h4 class=\"wp-block-heading\">Specialization<\/h4>\n<p>52.9% of SEO Specialists specialized in content, 29.4% focused on technical, 11.8% described themselves as all-rounders, and 5.9% described specialized in\u00a0links.<\/p>\n<h4 class=\"wp-block-heading\">Company size<\/h4>\n<p>41.2% of SEO Specialists said that they worked in companies that had 11-50 people. Only 17.6% of respondents said that they worked in companies that had 1001+ people. 23.6% said they worked in companies between 51-500 people. The remaining 17.6% worked in smaller companies with less than 10 people.<\/p>\n<h4 class=\"wp-block-heading\">Location<\/h4>\n<p>23.5% of SEO Specialists said that they were from the UK, with the remainder from Europe.<\/p>\n<h3 class=\"wp-block-heading\">SEO Account Manager salary<\/h3>\n<p>SEO Account Managers in our survey were one of the most consistent salary bands earning between ~$40k and ~$55k.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"780\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-seo-account-manager-salary.png\" alt=\"SEO Account Manager salary\" class=\"wp-image-169334\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-seo-account-manager-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-seo-account-manager-salary-680x332.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-seo-account-manager-salary-768x374.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-seo-account-manager-salary-1536x749.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"780\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-seo-account-manager-salary.png\" alt=\"SEO Account Manager salary\" class=\"lazyload wp-image-169334\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-seo-account-manager-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-seo-account-manager-salary-680x332.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-seo-account-manager-salary-768x374.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-seo-account-manager-salary-1536x749.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<h4 class=\"wp-block-heading\">Average experience<\/h4>\n<p>SEO Account managers in our survey had 4.2 years of experience on average.<\/p>\n<h4 class=\"wp-block-heading\">Type of company<\/h4>\n<p>85.7% of respondents worked for an agency, and 14.3% worked in-house.<\/p>\n<h4 class=\"wp-block-heading\">Education<\/h4>\n<p>71.4% of respondents said they learned SEO on the job, and 28.6% said they were self-taught.<\/p>\n<h4 class=\"wp-block-heading\">Specialization<\/h4>\n<p>42.9% said that they specialized in content, 28.6% described themselves as an all-rounder, 14.3% said they were technical SEO, and the remaining 14.2% said they specialized in\u00a0links.<\/p>\n<h4 class=\"wp-block-heading\">Company size<\/h4>\n<p>42.9% of respondents said they worked in companies with 11-50 people, and 28.6% said they worked in companies with over 1001 people. The remaining 28.6% was split equally between people who worked in companies with between 2-11 people or 51-100 people.<\/p>\n<h4 class=\"wp-block-heading\">Location<\/h4>\n<p>85.7% of respondents were from the UK, and 14.3% of the remainder were from Europe.<\/p>\n<h3 class=\"wp-block-heading\">SEO Consultant salary<\/h3>\n<p>SEO Consultants we surveyed earned up to ~$87k, which was lower than I was expecting\u2014because our <a href=\"https:\/\/ahrefs.com\/blog\/seo-pricing\/\">SEO pricing<\/a> post suggested that SEO consultants charge between $100-150 per\u00a0hour.\u00a0<\/p>\n<p>But as the data is UK-focused, the likely reason for this is the <a href=\"https:\/\/www.taxpolicy.org.uk\/2023\/01\/30\/vat_brake2\/\">\u00a385k VAT tax threshold<\/a>.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"848\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-seo-consultant-salary.png\" alt=\"SEO Consultant salary\" class=\"wp-image-169335\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-seo-consultant-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-seo-consultant-salary-680x360.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-seo-consultant-salary-768x407.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-seo-consultant-salary-1536x814.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"848\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-seo-consultant-salary.png\" alt=\"SEO Consultant salary\" class=\"lazyload wp-image-169335\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-seo-consultant-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-seo-consultant-salary-680x360.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-seo-consultant-salary-768x407.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-seo-consultant-salary-1536x814.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<h4 class=\"wp-block-heading\">Average experience<\/h4>\n<p>SEO Consultants in our survey had 6 years of experience on average.<\/p>\n<h4 class=\"wp-block-heading\">Type of company<\/h4>\n<p>63.3% of respondents worked for an agency, and 36.7% worked in-house.<\/p>\n<h4 class=\"wp-block-heading\">Education<\/h4>\n<p>45.5% of respondents said they were self-taught, 36.4% said they\u2019d learned on the job, and 9.1% said that they had learned SEO from a course. The remaining 9% said they\u2019d learned from other\u00a0ways.<\/p>\n<h4 class=\"wp-block-heading\">Specialization<\/h4>\n<p>27.3% said that they specialized in technical SEO, 27.3% in content, and 27.3% said they were a generalist. The remaining 18.1% said they focused on management and strategy.<\/p>\n<h4 class=\"wp-block-heading\">Company size<\/h4>\n<p>SEO Consultants typically worked on their own or in smaller agencies according to our survey \u2014 36.4% of respondents said they worked on their own, and 27.3% said they worked in companies with 51-100 people. The remaining 36.3% said they worked in companies with between 2-50 people.<\/p>\n<h4 class=\"wp-block-heading\">Location<\/h4>\n<p>36.4% of respondents were from the UK, 27.3% were from the Netherlands, and the remaining 36.3% were from Europe.<\/p>\n<h3 class=\"wp-block-heading\">SEO Executive salary<\/h3>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"866\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-seo-executive-salary.png\" alt=\"SEO Executive salary\" class=\"wp-image-169336\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-seo-executive-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-seo-executive-salary-680x368.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-seo-executive-salary-768x416.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-seo-executive-salary-1536x831.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"866\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-seo-executive-salary.png\" alt=\"SEO Executive salary\" class=\"lazyload wp-image-169336\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-seo-executive-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-seo-executive-salary-680x368.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-seo-executive-salary-768x416.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-seo-executive-salary-1536x831.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<h4 class=\"wp-block-heading\">Average experience<\/h4>\n<p>SEO Executives in our survey had 3 years of experience on average.<\/p>\n<h4 class=\"wp-block-heading\">Type of company<\/h4>\n<p>80% of respondents worked for an agency, and 20% worked in-house.<\/p>\n<h4 class=\"wp-block-heading\">Education<\/h4>\n<p>80% of respondents said they were self-taught, and 20% said they\u2019d learned SEO from a <a href=\"https:\/\/ahrefs.com\/blog\/seo-certification\/\">course<\/a>.<\/p>\n<h4 class=\"wp-block-heading\">Specialization<\/h4>\n<p>40% said that they specialized in technical SEO, 20% in Content, and 40% said they were a generalist.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Company size<\/h4>\n<p>80% of respondents said they worked in companies with 11-50 people, and 20% said they worked in companies with 1001 or more people.<\/p>\n<h4 class=\"wp-block-heading\">Location<\/h4>\n<p>80% of respondents were from the UK, and 20% were from Belgium.<\/p>\n<h3 class=\"wp-block-heading\">SEO Analyst salary<\/h3>\n<p>SEO Analysts typically had a few more years of experience than SEO Executives, but it looks like they earned roughly the same as\u00a0them.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"986\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-seo-analyst-salary.png\" alt=\"SEO Analyst salary\" class=\"wp-image-169337\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-seo-analyst-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-seo-analyst-salary-680x419.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-seo-analyst-salary-768x473.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-seo-analyst-salary-1536x947.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"986\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-seo-analyst-salary.png\" alt=\"SEO Analyst salary\" class=\"lazyload wp-image-169337\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-seo-analyst-salary.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-seo-analyst-salary-680x419.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-seo-analyst-salary-768x473.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-seo-analyst-salary-1536x947.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<h4 class=\"wp-block-heading\">Average experience<\/h4>\n<p>SEO Analysts in our survey had 5 years of experience on average.<\/p>\n<h4 class=\"wp-block-heading\">Type of company<\/h4>\n<p>33.3% of respondents worked for an agency, and 66.7% worked In-house.<\/p>\n<h4 class=\"wp-block-heading\">Education<\/h4>\n<p>33.3% of respondents said they were self-taught, and 66.7% said they\u2019d learned on the\u00a0job.<\/p>\n<h4 class=\"wp-block-heading\">Specialization<\/h4>\n<p>33.3% said that they specialized in technical SEO, 33.3% in Content, and 33.3% said they specialized in News\u00a0SEO.<\/p>\n<h4 class=\"wp-block-heading\">Company size<\/h4>\n<p>33.3% of respondents said they worked in companies with 101-200 people, and 66.7% said they worked in companies with over 201 people.<\/p>\n<h4 class=\"wp-block-heading\">Location<\/h4>\n<p>SEO Analysts came from a range of locations 33% of respondents were from Portugal, 33.3% were from Brazil, and the remainder were from Serbia.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p>We didn\u2019t get many respondents for the SEO Analyst role\u2014so take these results with a pinch of\u00a0salt.<\/p><\/div>\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n<p>SEO salaries aren\u2019t often discussed in detail within the industry, so getting a snapshot of their current state from one of the biggest <a href=\"https:\/\/ahrefs.com\/blog\/seo-conferences-roundup\/\">SEO conferences<\/a> in the UK was insightful.<\/p>\n<p>For our next salary survey, we\u2019ll be opening it up to all SEOs. If you\u2019d like to take part\u2014you can <a href=\"https:\/\/s.surveyplanet.com\/ht4xebbj\" target=\"_blank\" rel=\"noreferrer noopener\">enter here<\/a>.<\/p>\n<p>Got questions? Ping me <a href=\"https:\/\/twitter.com\/chris_at_b449\">on X (formerly known as Twitter)<\/a><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/seo-salary\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How much do SEOs earn? I wanted to know, so I ran a survey at Brighton SEO and asked 111 attendees what they earned. Editor\u2019s note We realize that this is a small sample set and not representative of all SEO salaries as it\u2019s focused on UK and EU data. If you want to be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2397","post","type-post","status-publish","format-standard","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2397"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2397\/revisions"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}