{"id":2402,"date":"2023-11-30T11:03:49","date_gmt":"2023-11-30T11:03:49","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/70-content-marketing-statistics-to-bookmark-for-2024\/"},"modified":"2023-11-30T11:03:49","modified_gmt":"2023-11-30T11:03:49","slug":"70-content-marketing-statistics-to-bookmark-for-2024","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/70-content-marketing-statistics-to-bookmark-for-2024\/","title":{"rendered":"70 Content Marketing Statistics to Bookmark for 2024"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Welcome to the 2024 edition of our curated list of content marketing statistics.<\/p>\n<p>Each year we pick, vet, and categorize a list of up-to-date statistics to give you insight from hundreds of marketers on trends, best practices, or simply things that work in content marketing.\u00a0<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">Top content marketing statistics<\/h2>\n<\/p>\n<\/div>\n<p>In this section, you\u2019ll find the most interesting content marketing statistics we think you should know.\u00a0<\/p>\n<ol>\n<li>82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing. (<a href=\"https:\/\/www.hubspot.com\/hubfs\/State-of-Marketing%20(2).pdf\">HubSpot<\/a>)<br \/>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" fetchpriority=\"high\" width=\"1600\" height=\"1858\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-content-marketing.png\" alt=\"Chart: 82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing\" class=\"wp-image-169488\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-content-marketing.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-content-marketing-366x425.png 366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-content-marketing-768x892.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/8-content-marketing-1323x1536.png 1323w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<\/li>\n<li>40% of B2B marketers have a documented content marketing strategy. That percentage is higher among the most successful B2B marketers \u2014 64% have a documented content marketing strategy. (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/10\/b2b-2023-research-final.pdf\">Content Marketing Institute<\/a>)<\/li>\n<li>69% of marketers actively invest time in SEO. (<a href=\"https:\/\/www.hubspot.com\/hubfs\/State-of-Marketing%20(2).pdf\">HubSpot<\/a>)<\/li>\n<li>76% of marketers report that content marketing generates demand\/leads (a 9 percentage points increase since last year). In addition, 63% of marketers say that content marketing helps to nurture the audience\/customers\/leads, and 50% say that it helps build loyalty with existing clients\/customers (a 13 percentage points decrease). (<a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-trends-research\/\">CMI<\/a>)<\/li>\n<li>Video was the primary form of content being created in 2023 (50%), images (47%), and blogs (33%). (<a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">HubSpot<\/a>)<\/li>\n<li>73% of people admit to skimming blog posts, while 27% consume them thoroughly. (<a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/53\/assets\/hubspot.com\/research\/reports\/HubSpot%20Content%20Trends%20-%20Generational%20Fault%20Lines.pdf?t=1511049274375\">HubSpot<\/a>)<\/li>\n<li>51% of the businesses that invest in content marketing publish content every day. (<a href=\"https:\/\/themanifest.com\/content-marketing\/blog\/how-businesses-use-content-marketing\">The Manifest<\/a>)<\/li>\n<li>44% say they typically consume three to five pieces of content before engaging with a vendor. (<a href=\"https:\/\/www.demandgenreport.com\/resources\/research\/2021-content-preferences-survey-buying-committees-look-for-visual-research-influencer-backed-content-experiences-that-tell-a-valuable-story\/\">DemandGen<\/a>)<\/li>\n<li>73% of respondents prefer to learn about a product or service from a short video. 11% prefer to read a text-based article, website, or post. 4% prefer to view an infographic. 3% prefer to download an ebook or manual. 3% prefer to attend a webinar or pitch. 3% prefer to receive a sales call or demo. (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n<li>81% of marketers view content as a core business strategy. (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2021\/06\/2021-content-management-strategy-final.pdf\">CMI<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">Statistics on AI in content marketing\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>Everyone who has ever reached for the \u201cAI boost\u201d probably asked themselves the same question \u2014 do others do it\u00a0too?\u00a0<\/p>\n<p>Well, some of us at Ahrefs use AI quite often, and even our product has AI features like suggestions for keyword research, so we\u2019ve run a quick poll to find out how many other marketers are already using\u00a0AI.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Do you currently use AI tools for content marketing?\u00a0\ud83e\udd14<\/p>\n<p>\u2014 Ahrefs (@ahrefs) <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1722207395232014777?ref_src=twsrc%5Etfw\">November 8,\u00a02023<\/a><\/p><\/blockquote><\/div>\n<\/figure>\n<p>We found that almost 80% of our respondents had already adopted AI tools in their content marketing strategies. Another 10% plan to, and only a minority of 10% don\u2019t plan to use any AI for content.<\/p>\n<p>My guess is that the remaining 10% of non-adopters are not just being \u201cneutral\u201d about AI \u2014 they\u2019ve decided not to use it (yet) and likely not just ignored the\u00a0tech.\u00a0<\/p>\n<p>Here are some other statistics on the use of AI tools in content marketing that caught our attention:\u00a0<\/p>\n<ol>\n<li>Most marketers use AI tools for text-based content. The top 3 use cases are: brainstorming new topics (51%), researching headlines and keywords (45%), and writing drafts (45%). (<a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-trends-research\/\">CMI<\/a>)<\/li>\n<li>50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. (<a href=\"https:\/\/martech.org\/ai-and-marketing-what-the-stats-show\/\">Mailchimp<\/a>)<\/li>\n<li>58% of US marketers said they have increased their content creation performance thanks to generative AI. (<a href=\"https:\/\/www.insiderintelligence.com\/content\/power-of-generative-ai-buyers-journey\">eMarketer<\/a>)<\/li>\n<li>75% of consumers trust content written by generative AI. (<a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/creative-and-generative-ai\/\">Capgemini<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">Content marketing strategy statistics<\/h2>\n<\/p>\n<\/div>\n<p>A view on <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing\/\">content marketing<\/a> from a high-level perspective.\u00a0<\/p>\n<ol>\n<li>83% of marketers say it\u2019s better to focus on quality rather than quantity of content, even if it means posting less often. (<a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">HubSpot<\/a>)<br \/>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1770\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-quality-vs-quantity-content-updated.png\" alt=\"Chart: 83% of marketers say it\u2019s better to focus on quality rather than quantity of content, even if it means posting less often\" class=\"wp-image-169491\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-quality-vs-quantity-content-updated.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-quality-vs-quantity-content-updated-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-quality-vs-quantity-content-updated-768x850.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-quality-vs-quantity-content-updated-1388x1536.png 1388w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1770\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-quality-vs-quantity-content-updated.png\" alt=\"Chart: 83% of marketers say it\u2019s better to focus on quality rather than quantity of content, even if it means posting less often\" class=\"lazyload wp-image-169491\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-quality-vs-quantity-content-updated.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-quality-vs-quantity-content-updated-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-quality-vs-quantity-content-updated-768x850.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/9-quality-vs-quantity-content-updated-1388x1536.png 1388w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<\/li>\n<li>The top three primary goals of creating content are boosting sales, building relationships with customers, and increasing brand awareness. (<a href=\"https:\/\/www.insiderintelligence.com\/content\/creating-and-distributing-content-for-the-customer-journey\">eMarketer<\/a>)<\/li>\n<li>Content marketing generates over 3x as many leads as outbound marketing and costs 62% less. (<a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">Demand Metric<\/a>)<\/li>\n<li>72% of the most successful marketers in North America measure the ROI of their content marketing. (<a href=\"https:\/\/www.insiderintelligence.com\/content\/how-are-b2b-marketers-measuring-their-content-driven-campaigns\">eMarketer<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">B2B content marketing statistics<\/h2>\n<\/p>\n<\/div>\n<p>As you know, <a href=\"https:\/\/ahrefs.com\/blog\/b2b-content-marketing\/\">B2B marketing<\/a> differs from B2C: one sells to other businesses, the other direct to individual people. So we\u2019re going to look at data from these two sectors separately, starting with\u00a0B2B.\u00a0<\/p>\n<ol>\n<li>Only 7% of B2B marketers don\u2019t plan to develop a content marketing strategy. (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/10\/b2b-2023-research-final.pdf\">CMI<\/a>)<br \/>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1770\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-b2b_content_strategy.png\" alt=\"Chart: only 7% of B2B marketers don\u2019t plan to develop a content marketing strategy.\" class=\"wp-image-169492\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-b2b_content_strategy.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-b2b_content_strategy-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-b2b_content_strategy-768x850.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-b2b_content_strategy-1388x1536.png 1388w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1770\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-b2b_content_strategy.png\" alt=\"Chart: only 7% of B2B marketers don\u2019t plan to develop a content marketing strategy.\" class=\"lazyload wp-image-169492\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-b2b_content_strategy.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-b2b_content_strategy-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-b2b_content_strategy-768x850.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/6-b2b_content_strategy-1388x1536.png 1388w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<\/li>\n<li>Most B2B marketers try to differentiate from the competition by content quality (83%) and covering untapped topics\/stories (72%). (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/10\/b2b-2023-research-final.pdf\">CMI<\/a>)<\/li>\n<li>Top 3 performing B2B content assets in 2023 were case studies\/customer stories, videos, and thought leadership e-books\/white papers. (<a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-trends-research\/\">CMI<\/a>)<\/li>\n<li>87% of B2B marketers prioritize the audience\u2019s informational needs over the organization\u2019s sales\/promotional messages. (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2021\/10\/B2B_2022_Research.pdf\">CMI<\/a>)<\/li>\n<li>LinkedIn is used for marketing by 96% of B2B content marketers. (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2020\/09\/b2b-2021-research-final.pdf\">CMI<\/a>)<\/li>\n<li>84% of marketers voted for LinkedIn as the best-performing social media platform, followed by Facebook (29%) and YouTube (22%). (<a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-trends-research\/\">CMI<\/a>)<\/li>\n<li>78% of B2B marketers employ keyword research for SEO while creating content. (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2020\/09\/b2b-2021-research-final.pdf\">CMI<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">B2C content marketing statistics<\/h2>\n<\/p>\n<\/div>\n<p>Now let\u2019s get some insight into the B2C sector.\u00a0<\/p>\n<ol>\n<li>Only 5% of B2C marketers don\u2019t plan to develop a content marketing strategy. (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/01\/b2c-2022-research-r3-1.pdf\">CMI<\/a>)<br \/>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1770\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-b2c_content_strategy.png\" alt=\"Chart: only 5% of B2C marketers don\u2019t plan to develop a content marketing strategy.\" class=\"wp-image-169493\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-b2c_content_strategy.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-b2c_content_strategy-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-b2c_content_strategy-768x850.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-b2c_content_strategy-1388x1536.png 1388w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1770\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-b2c_content_strategy.png\" alt=\"Chart: only 5% of B2C marketers don\u2019t plan to develop a content marketing strategy.\" class=\"lazyload wp-image-169493\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-b2c_content_strategy.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-b2c_content_strategy-384x425.png 384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-b2c_content_strategy-768x850.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/7-b2c_content_strategy-1388x1536.png 1388w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<\/li>\n<li>65% of B2C marketers prioritize the audience\u2019s informational needs over the organization\u2019s sales\/promotional messages. (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/01\/b2c-2022-research-r3-1.pdf\">CMI<\/a>)<\/li>\n<li>Top performing B2C content assets in 2021 and 2022 were short articles (less than 3k words), videos, and data visualization\/3D models. (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/01\/b2c-2022-research-r3-1.pdf\">CMI<\/a>)<\/li>\n<li>B2C marketers who use nonpaid social media platforms report that Facebook (63%), LinkedIn (53%), and Instagram (39%) produced the best overall content marketing results. (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/01\/b2c-2022-research-r3-1.pdf\">CMI<\/a>)<\/li>\n<li>Only 22% of B2C marketers don\u2019t use paid content distribution channels. (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/01\/b2c-2022-research-r3-1.pdf\">CMI<\/a>)<\/li>\n<li>73% of B2C marketers employ keyword research for SEO when creating content. (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2021\/01\/b2c-research-report-2021.pdf\">CMI<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">Organic search statistics<\/h2>\n<\/p>\n<\/div>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/organic-search\/\">Organic search<\/a> is definitely one of the biggest channels for content marketing. No wonder \u2014 consumers still like to use Google to learn and buy products and services. And that\u2019s where content marketers fight for their attention while trying to \u201cprove\u201d to Google that they deserve the best spot in search results.\u00a0<\/p>\n<ol>\n<li>90.63% of pages get no organic search traffic from Google. (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>)<br \/>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"900\" height=\"700\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2-7.png\" alt=\"Chart: 90.63% of pages get no organic search traffic from Google.\" class=\"wp-image-169314\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2-7.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2-7-546x425.png 546w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2-7-768x597.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\"\/><\/noscript><img decoding=\"async\" width=\"900\" height=\"700\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2-7.png\" alt=\"Chart: 90.63% of pages get no organic search traffic from Google.\" class=\"lazyload wp-image-169314\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2-7.png 900w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2-7-546x425.png 546w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/image2-7-768x597.png 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\"\/><\/figure>\n<\/li>\n<li>68% of online experiences begin with a search engine. (<a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\">Brightedge<\/a>)<\/li>\n<li>Google is the most widely used search worldwide, with 91.53% of the market (as of October 2023). Even though Bing was the quickest to the market with the AI search feature, it didn\u2019t help the search engine cross the 4% market share (<a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">Statcounter<\/a>).\u00a0<\/li>\n<li>71% of B2B researchers start their research with a generic search instead of branded search. (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/the-changing-face-b2b-marketing\/\">Google<\/a>)<\/li>\n<li>53% of shoppers say they always do research before a purchase to ensure they are making the best possible choice. (<a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/shopping-research-before-purchase-statistics\/\">Google<\/a>)<\/li>\n<li>Only 5.7% of pages will rank in the top 10 search results within a year of publication. (<a href=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\">Ahrefs<\/a>)<\/li>\n<li>Almost two-thirds of global online search comes from mobile devices. (<a href=\"https:\/\/www.perficient.com\/insights\/research-hub\/mobile-vs-desktop-usage\">Perficient<\/a>)<\/li>\n<li>Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google. (<a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\">Ahrefs<\/a>)<\/li>\n<li>The average #1 ranking page will also rank in the top 10 for nearly 1,000 other relevant keywords. (<a href=\"https:\/\/ahrefs.com\/blog\/also-rank-for-study\/\">Ahrefs<\/a>)<\/li>\n<li>There\u2019s no correlation between Flesch Reading Ease scores and ranking positions. (<a href=\"https:\/\/ahrefs.com\/blog\/flesch-reading-ease\/\">Ahrefs<\/a>)<\/li>\n<\/ol>\n<p>Blogging is the cornerstone of many, if not most, content marketing strategies. So we dug out a few interesting statistics specifically for bloggers: from traffic sources, reader engagement insights, to types of content published on blogs. And just to put things into perspective \u2014 the number of all blogs on the web,\u00a0too.\u00a0<\/p>\n<ol>\n<li>85.19% of all blog traffic comes from organic search. (<a href=\"https:\/\/www.animalz.co\/blog\/benchmark-report-2021\/\">Animalz<\/a>)<br \/>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1249\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/2-traffic-share-20-21.png\" alt=\"Chart: 85.19% of all blog traffic comes from organic search.\" class=\"wp-image-169494\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/2-traffic-share-20-21.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/2-traffic-share-20-21-544x425.png 544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/2-traffic-share-20-21-768x600.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/2-traffic-share-20-21-1536x1199.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1249\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/2-traffic-share-20-21.png\" alt=\"Chart: 85.19% of all blog traffic comes from organic search.\" class=\"lazyload wp-image-169494\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/2-traffic-share-20-21.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/2-traffic-share-20-21-544x425.png 544w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/2-traffic-share-20-21-768x600.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/2-traffic-share-20-21-1536x1199.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<\/li>\n<li>On average, engagement starts to drop after 7 minutes of reading. (<a href=\"https:\/\/medium.com\/data-lab\/the-optimal-post-is-7-minutes-74b9f41509b\">Medium<\/a>)<\/li>\n<li>People rarely read online \u2014 a pattern that hasn\u2019t changed since 1997. They\u2019re far more likely to scan than read word for word. They simply want to pick out the information that is most pertinent to their current needs. (<a href=\"https:\/\/www.nngroup.com\/articles\/how-people-read-online\/\">Nielsen<\/a>)<\/li>\n<li>70% of people rather get information from blogs than traditional advertisements. (<a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">Demand Metric<\/a>)<\/li>\n<li>How-to articles are the most popular content formats (76%), followed by lists (55%), and news and trends (47%). (<a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\">Orbit Media<\/a>)<\/li>\n<li>Only one-third of bloggers regularly check their blog\u2019s traffic analytics. (<a href=\"https:\/\/www.statista.com\/statistics\/314486\/blogging-analytics-access-and-usage\/\">Statista<\/a>)<\/li>\n<li>There are more than 600 million blogs out of 1.9 billion websites in the world. Their authors account for over 6 million blog posts daily, or over 2.5 billion annually. (<a href=\"https:\/\/webtribunal.net\/blog\/how-many-blogs\/\">Web Tribunal<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">Video marketing statistics<\/h2>\n<\/p>\n<\/div>\n<p>Text is probably the first thing that comes to mind when you think about content. But in fact, video is the most popular type of content created by marketers.\u00a0<\/p>\n<p>What\u2019s more, according to Hubspot\u2019s annual State of Marketing Report, it\u2019s been this way in the content marketing world for at least the past four\u00a0years.\u00a0<\/p>\n<ol>\n<li>Video has been voted the most often created type of content for marketing for the fourth consecutive year. (<a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">Hubspot<\/a>)<br \/>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"943\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-content-marketing-statistics.png\" alt=\"Chart: video has been voted the most often created type of content for marketing for the fourth consecutive year.\" class=\"wp-image-169495\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-content-marketing-statistics.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-content-marketing-statistics-680x401.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-content-marketing-statistics-768x453.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-content-marketing-statistics-1536x905.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"943\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-content-marketing-statistics.png\" alt=\"Chart: video has been voted the most often created type of content for marketing for the fourth consecutive year.\" class=\"lazyload wp-image-169495\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-content-marketing-statistics.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-content-marketing-statistics-680x401.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-content-marketing-statistics-768x453.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/3-content-marketing-statistics-1536x905.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<\/li>\n<li>70% of viewers bought a product after seeing it on YouTube. (<a href=\"https:\/\/blog.google\/products\/ads\/new-ways-to-drive-action\/\">Google<\/a>)<\/li>\n<li>79% of people say they\u2019ve been convinced to buy or download a piece of software or app by watching a video (a 1 percentage point increase since last year). (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n<li>YouTube is the #1 visited website in the U.S. by organic traffic. (<a href=\"https:\/\/ahrefs.com\/blog\/most-visited-websites\/\">Ahrefs<\/a>)<\/li>\n<li>YouTube reaches more 18 to 49-year-olds in an average week than all cable TV networks combined. (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/youtube-18-49-reach-statistics\/\">Google<\/a>)<\/li>\n<li>Short-form videos (TikTok, IG Reels) and live streaming were the most effective formats on social media in 2022. (<a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">Hubspot<\/a>)<\/li>\n<li>Video viewers say relating to their passions is 1.6X more important than content with high production quality. (<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/video-preference-passion-vs-production\/\">Google<\/a>)<\/li>\n<li>91% of businesses use video as a marketing tool (a 5 percentage points increase since last year). (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n<li>96% of people have watched an explainer video to learn more about a product or service. (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n<li>91% of people wanted to see more videos from brands in 2023 (a 3 percentage points\u00a0 increase since last year). (<a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">Podcast marketing statistics<\/h2>\n<\/p>\n<\/div>\n<p>Podcasts are a relatively new type of content, but they\u2019re spreading fast and have gone mainstream already.\u00a0<\/p>\n<p>If you\u2019re not ready to create this type of content yet, consider advertising<strong> <\/strong>\u2014 consumption of podcasts keeps rising, and people find ads in that space way less intrusive than YouTube (see\u00a0below).\u00a0<\/p>\n<ol>\n<li>64% of Americans listened to a podcast as of 2023 (a 2 percentage points increase from last year), and 42% listened to a podcast last month. (<a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2023\/03\/The-Podcast-Consumer-2023-1.pdf\">Edison Research<\/a>)<br \/>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1968\" height=\"1576\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-content-marketing-statistics.png\" alt=\"Chart: 64% of Americans listened to a podcast as of 2023 (a 2 percentage points increase from last year).\" class=\"wp-image-169496\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-content-marketing-statistics.png 1968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-content-marketing-statistics-531x425.png 531w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-content-marketing-statistics-768x615.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-content-marketing-statistics-1536x1230.png 1536w\" sizes=\"(max-width: 1968px) 100vw, 1968px\"\/><\/noscript><img decoding=\"async\" width=\"1968\" height=\"1576\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-content-marketing-statistics.png\" alt=\"Chart: 64% of Americans listened to a podcast as of 2023 (a 2 percentage points increase from last year).\" class=\"lazyload wp-image-169496\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-content-marketing-statistics.png 1968w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-content-marketing-statistics-531x425.png 531w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-content-marketing-statistics-768x615.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/1-content-marketing-statistics-1536x1230.png 1536w\" data-sizes=\"(max-width: 1968px) 100vw, 1968px\"\/><\/figure>\n<\/li>\n<li>46% of monthly podcast listeners say that ads on podcasts are not intrusive. That\u2019s a 23 percentage points higher than YouTube. (<a href=\"https:\/\/www.edisonresearch.com\/wp-content\/uploads\/2023\/03\/The-Podcast-Consumer-2023-1.pdf\">Edison Research<\/a>)<\/li>\n<li>80% of podcast listeners listen to all or most of each episode. (<a href=\"https:\/\/www.podcastinsights.com\/podcast-statistics\/\">Podcast Insights<\/a>)<\/li>\n<li>Podcast ad spending in the U.S. is expected to reach $2.56B in 2024, a 16.3 percentage points increase from 2023. (<a href=\"https:\/\/www.statista.com\/statistics\/610071\/podcast-ad-spending-us\/\">Statista<\/a>)<\/li>\n<\/ol>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h2 class=\"wp-block-heading\">Email marketing statistics\u00a0<\/h2>\n<\/p>\n<\/div>\n<p>This year we added a special section for email marketing. It definitely deserves its own space, since so many marketers use email for content distribution.\u00a0<\/p>\n<ol>\n<li>73% of marketers used emails to distribute content in 2023 (<a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-trends-research\/\">CMI<\/a>).<br \/>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1385\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-content-distribution-channels.png\" alt=\"Chart: 73% of marketers used emails to distribute content in 2023.\" class=\"wp-image-169497\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-content-distribution-channels.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-content-distribution-channels-491x425.png 491w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-content-distribution-channels-768x665.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-content-distribution-channels-1536x1330.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1385\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-content-distribution-channels.png\" alt=\"Chart: 73% of marketers used emails to distribute content in 2023.\" class=\"lazyload wp-image-169497\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-content-distribution-channels.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-content-distribution-channels-491x425.png 491w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-content-distribution-channels-768x665.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/11\/4-content-distribution-channels-1536x1330.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<\/li>\n<li>Emails with subject lines in the 61-70 characters range have the highest open rate, on average. (<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\">GetResponse<\/a>).\u00a0<\/li>\n<li>The average time a reader allocates for a newsletter after opening it is only 51 seconds. Participants of the study fully read only 19% of newsletters. (<a href=\"https:\/\/www.nngroup.com\/articles\/email-newsletters-inbox-congestion\/\">Nielsen<\/a>)<\/li>\n<li>95% of marketers who use generative AI for email creation rate it \u201ceffective\u201d, with 54% rating it \u201cvery effective.\u201d (<a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-generative-ai?hubs_content=blog.hubspot.com\/marketing\/email-marketing-stats&amp;hubs_content-cta=HubSpot%27s%20State%20of%20Generative%20AI\">Hubspot<\/a>)<\/li>\n<li>71% of marketers said that they rely on email engagement to evaluate content performance. That\u2019s an equal score to website traffic and only 2 percentage points lower than conversions. (<a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-trends-research\/\">CMI<\/a>)\u00a0<\/li>\n<li>On average, emails containing video increased open rate by 5\u201315 percentage points and click-through rate by 0.24\u20132.23 percentage points compared to emails without embedded videos. (<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\">GetResponse<\/a>)\u00a0<\/li>\n<li>Most marketers use personalization in emails. 71% use personalization in subject lines, while 63.7% personalize emails using dynamic content. (<a href=\"https:\/\/page.litmus.com\/state-of-esps.html\">Litmus<\/a>)<\/li>\n<\/ol>\n<h2 class=\"wp-block-heading\">Keep learning<\/h2>\n<p>Content is the pillar of marketing at Ahrefs, so in case you\u2019d like to learn more about this type of marketing, we\u2019re sharing some of our thoughts and experiences below:<\/p>\n<p>Got questions or interesting data to share? Ping me <a href=\"https:\/\/twitter.com\/m_makosiewicz\">on X<\/a>.<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-statistics\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the 2024 edition of our curated list of content marketing statistics. Each year we pick, vet, and categorize a list of up-to-date statistics to give you insight from hundreds of marketers on trends, best practices, or simply things that work in content marketing.\u00a0 Top content marketing statistics In this section, you\u2019ll find the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2402"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2403"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}