{"id":2414,"date":"2023-12-06T13:06:32","date_gmt":"2023-12-06T13:06:32","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/link-building-outreach-for-noobs\/"},"modified":"2023-12-06T13:06:32","modified_gmt":"2023-12-06T13:06:32","slug":"link-building-outreach-for-noobs","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/link-building-outreach-for-noobs\/","title":{"rendered":"Link Building Outreach for Noobs"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Link outreach is the process of contacting other websites to ask for a backlink to your website.<\/p>\n<p>For example, here\u2019s an outreach email we sent as part of a broken link building campaign:<\/p>\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1042\" height=\"586\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-example-of-an-outreach-email-we-sent-as-part-of.png\" alt=\"An example of an outreach email we sent as part of a broken link building campaign\" class=\"wp-image-169874\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-example-of-an-outreach-email-we-sent-as-part-of.png 1042w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-example-of-an-outreach-email-we-sent-as-part-of-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-example-of-an-outreach-email-we-sent-as-part-of-768x432.png 768w\" sizes=\"(max-width: 1042px) 100vw, 1042px\"\/><\/figure>\n<p>In this guide, you\u2019ll learn how to get started with link outreach and how to get better results.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-169873-_u1awig4w80kt\"\/>How to do link outreach<\/h2>\n<p>Link outreach is a four-step process:<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-169873-_xhkxp7qr5zev\"\/>1. Find prospects<\/h3>\n<p>No matter how amazing your email is, you won\u2019t get responses if it\u2019s not relevant to the person you\u2019re contacting. This makes finding the right person to contact equally as important as crafting a great\u00a0email.<\/p>\n<p>Who to reach out to depends on your <a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">link building strategy<\/a>. Here\u2019s a table summarizing who you should find for the following link building tactics:<\/p>\n<p>As a quick example, here\u2019s how you would find sites likely to accept your guest\u00a0posts:<\/p>\n<ol>\n<li>Go to <a href=\"https:\/\/ahrefs.com\/content-explorer\">Content Explorer<\/a><\/li>\n<li>Enter a related topic and change the dropdown to \u201cIn\u00a0title\u201d<\/li>\n<li>Filter for English results<\/li>\n<li>Filter for results with 500+\u00a0words<\/li>\n<li>Go to the \u201cWebsites\u201d tab<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1416\" height=\"1164\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/finding-guest-blogging-opportunities-via-content-e.png\" alt=\"Finding guest blogging opportunities via Content Explorer\" class=\"wp-image-169875\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/finding-guest-blogging-opportunities-via-content-e.png 1416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/finding-guest-blogging-opportunities-via-content-e-517x425.png 517w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/finding-guest-blogging-opportunities-via-content-e-768x631.png 768w\" sizes=\"(max-width: 1416px) 100vw, 1416px\"\/><\/noscript><img decoding=\"async\" width=\"1416\" height=\"1164\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/finding-guest-blogging-opportunities-via-content-e.png\" alt=\"Finding guest blogging opportunities via Content Explorer\" class=\"lazyload wp-image-169875\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/finding-guest-blogging-opportunities-via-content-e.png 1416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/finding-guest-blogging-opportunities-via-content-e-517x425.png 517w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/finding-guest-blogging-opportunities-via-content-e-768x631.png 768w\" data-sizes=\"(max-width: 1416px) 100vw, 1416px\"\/><\/figure>\n<p>This shows you the websites getting the most search traffic to content about your target topic.<\/p>\n<p>From here, you\u2019d want to look at the Authors column to prioritize sites with multiple authors, as this suggests that they may accept guest\u00a0posts.<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"804\" height=\"446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-authors-column-indicate-how-many-authors-have.png\" alt=\"The Authors column indicate how many authors have written for the site\" class=\"wp-image-169876\" style=\"width:476px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-authors-column-indicate-how-many-authors-have.png 804w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-authors-column-indicate-how-many-authors-have-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-authors-column-indicate-how-many-authors-have-768x426.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\"\/><\/noscript><img decoding=\"async\" width=\"804\" height=\"446\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-authors-column-indicate-how-many-authors-have.png\" alt=\"The Authors column indicate how many authors have written for the site\" class=\"lazyload wp-image-169876\" style=\"width:476px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-authors-column-indicate-how-many-authors-have.png 804w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-authors-column-indicate-how-many-authors-have-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-authors-column-indicate-how-many-authors-have-768x426.png 768w\" data-sizes=\"(max-width: 804px) 100vw, 804px\"\/><\/figure>\n<p>If you want to learn how to find prospects for different link building tactics, I recommend reading the resource below.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-169873-_4op5adh7q1m8\"\/>2. Find their contact details<\/h3>\n<p>Once you\u2019ve curated a list of people to reach out to, you\u2019ll need to find their contact information.<\/p>\n<p>Typically, this is their email address. The easiest way to find this is to use an email lookup tool like Hunter.io. All you need to do is enter the first name, last name, and domain of your target prospect. Hunter will find their email for\u00a0you:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><noscript><img decoding=\"async\" width=\"944\" height=\"722\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2023-12-05_17-44-57.png\" alt=\"Finding Tim's email with Hunter.io\" class=\"wp-image-169894\" style=\"width:571px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2023-12-05_17-44-57.png 944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2023-12-05_17-44-57-556x425.png 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2023-12-05_17-44-57-768x587.png 768w\" sizes=\"(max-width: 944px) 100vw, 944px\"\/><\/noscript><img decoding=\"async\" width=\"944\" height=\"722\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2023-12-05_17-44-57.png\" alt=\"Finding Tim's email with Hunter.io\" class=\"lazyload wp-image-169894\" style=\"width:571px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2023-12-05_17-44-57.png 944w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2023-12-05_17-44-57-556x425.png 556w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/2023-12-05_17-44-57-768x587.png 768w\" data-sizes=\"(max-width: 944px) 100vw, 944px\"\/><\/figure>\n<p>To prevent tearing your hair from searching for hundreds of emails one-by-one, most email lookup tools allow you to upload a CSV list of names and domains. Hunter also has a Google Sheets add-on to make this even easier.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1046\" height=\"455\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/using-the-hunter-for-sheets-add-on-to-find-emails.gif\" alt=\"Using the Hunter for Sheets add-on to find emails in bulk directly in Google Sheets\" class=\"wp-image-169878\"\/><\/noscript><img decoding=\"async\" width=\"1046\" height=\"455\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/using-the-hunter-for-sheets-add-on-to-find-emails.gif\" alt=\"Using the Hunter for Sheets add-on to find emails in bulk directly in Google Sheets\" class=\"lazyload wp-image-169878\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-169873-_ghasltf6y5ac\"\/>3. Send a personalized pitch<\/h3>\n<p>Knowing who to reach out to is half the battle won. The next \u2018battle\u2019 to win is actually getting the person to\u00a0care.<\/p>\n<p>Think about it. For someone to link to you, the following things need to happen:<\/p>\n<ul>\n<li>They must read your\u00a0email<\/li>\n<li>They must be convinced to check out your content<\/li>\n<li>They must open the target page and complete all administrative tasks (log in to their CMS, find the link,\u00a0etc.)<\/li>\n<li>They must link to you or swap out\u00a0links<\/li>\n<\/ul>\n<p>That\u2019s a lot of steps. Most people don\u2019t care enough to do this. That\u2019s why there\u2019s more to link outreach than just writing the perfect email (I\u2019ll cover this in the next section).<\/p>\n<p>For now, let\u2019s look at how to craft an amazing email. To do that, you need to answer three questions:<\/p>\n<ol>\n<li><strong>Why should they open your email?<\/strong> \u2014 The subject line needs to capture attention in a busy\u00a0inbox.<\/li>\n<li><strong>Why should they read your email?<\/strong> \u2014 The body needs to be short and hook the reader in.<\/li>\n<li><strong>Why should they link to you?<\/strong> \u2014 Your pitch needs to be compelling: What\u2019s in it for them and why is your content link-worthy?<\/li>\n<\/ol>\n<p>For example, here\u2019s how we wrote our outreach email based on the three questions:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q.png\" alt=\"An analysis of our outreach email based on three questions\" class=\"wp-image-169879\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-415x425.png 415w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-768x787.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-1499x1536.png 1499w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1844\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q.png\" alt=\"An analysis of our outreach email based on three questions\" class=\"lazyload wp-image-169879\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-415x425.png 415w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-768x787.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-1499x1536.png 1499w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>Here\u2019s another outreach email we wrote, this time for a campaign building links to our <a href=\"https:\/\/ahrefs.com\/blog\/content-marketing-statistics\/\">content marketing statistics post<\/a>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1800\" height=\"1954\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-1.png\" alt=\"An analysis of our outreach email based on three questions\" class=\"wp-image-169880\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-1.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-1-392x425.png 392w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-1-768x834.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-1-1415x1536.png 1415w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"1954\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-1.png\" alt=\"An analysis of our outreach email based on three questions\" class=\"lazyload wp-image-169880\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-1.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-1-392x425.png 392w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-1-768x834.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/an-analysis-of-our-outreach-email-based-on-three-q-1-1415x1536.png 1415w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-169873-_4q90xz51e6of\"\/>4. Follow up,\u00a0once<\/h3>\n<p>People are busy and their inboxes are crowded. They might have missed your email or read it and forgot.<\/p>\n<p>Solve this by sending a short polite follow-up.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1004\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-follow-up-email.png\" alt=\"Example follow-up email\" class=\"wp-image-169881\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-follow-up-email.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-follow-up-email-677x425.png 677w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-follow-up-email-768x482.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-follow-up-email-1536x964.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1004\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-follow-up-email.png\" alt=\"Example follow-up email\" class=\"lazyload wp-image-169881\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-follow-up-email.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-follow-up-email-677x425.png 677w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-follow-up-email-768x482.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-follow-up-email-1536x964.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>One is good enough. There\u2019s no need to spam the other person with countless follow-up emails hoping for a different outcome. If they\u2019re not interested, they\u2019re not interested.<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-169873-_hy0q54rbsemm\"\/>Link outreach tips<\/h2>\n<p>In theory, link outreach is simply finding the right person and asking them for a link. But there is more to it than that. I\u2019ll explore some additional tips to help improve your outreach.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-169873-_lnplbbin43ko\"\/>Don\u2019t over-personalize<\/h3>\n<p>Some SEOs swear by the <a href=\"https:\/\/ahrefs.com\/blog\/blogger-outreach\/\">sniper approach to link outreach<\/a>. That is: Each email is 100% customized to the person you are targeting.<\/p>\n<p>But our experience taught us that over-personalization isn\u2019t better. We ran link-building campaigns that sent hyper-personalized emails and got no results.<\/p>\n<p>It makes logical sense: Most people <em>just<\/em> don\u2019t do favors for strangers. I\u2019m not saying it doesn\u2019t happen\u2014it does\u2014but rarely will your amazing, hyper-personalized pitch change someone\u2019s mind.<\/p>\n<p>So, don\u2019t spend all your time tweaking your email just to eke out minute gains.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-169873-_cijt43j4okdk\"\/>Avoid common templates<\/h3>\n<p>My first reaction seeing this email is to delete it:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"730\" height=\"874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/a-bad-outreach-email.png\" alt=\"A bad outreach email\" class=\"wp-image-169882\" style=\"width:466px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/a-bad-outreach-email.png 730w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/a-bad-outreach-email-355x425.png 355w\" sizes=\"(max-width: 730px) 100vw, 730px\"\/><\/noscript><img decoding=\"async\" width=\"730\" height=\"874\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/a-bad-outreach-email.png\" alt=\"A bad outreach email\" class=\"lazyload wp-image-169882\" style=\"width:466px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/a-bad-outreach-email.png 730w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/a-bad-outreach-email-355x425.png 355w\" data-sizes=\"(max-width: 730px) 100vw, 730px\"\/><\/figure>\n<p>Why? Because it\u2019s a template I\u2019ve seen many times in my inbox. And so have many others.<\/p>\n<p>Another reason: Not only did he reference a post I wrote six years ago, it was a guest post, i.e., I do not have control over the site. This shows why finding the right prospects is important. He even got my name\u00a0wrong.<\/p>\n<p>Templates <strong>do <\/strong>work, but bad ones don\u2019t. You can\u2019t expect to copy-paste one from a blog post and hope to achieve success.<\/p>\n<p>A better approach is to use the scoped shotgun approach: use a template but with dynamic variables.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1545\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/email-outreach-template-with-dynamic-variables.png\" alt=\"Email outreach template with dynamic variables\" class=\"wp-image-169883\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/email-outreach-template-with-dynamic-variables.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/email-outreach-template-with-dynamic-variables-440x425.png 440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/email-outreach-template-with-dynamic-variables-768x742.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/email-outreach-template-with-dynamic-variables-1536x1483.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1545\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/email-outreach-template-with-dynamic-variables.png\" alt=\"Email outreach template with dynamic variables\" class=\"lazyload wp-image-169883\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/email-outreach-template-with-dynamic-variables.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/email-outreach-template-with-dynamic-variables-440x425.png 440w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/email-outreach-template-with-dynamic-variables-768x742.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/email-outreach-template-with-dynamic-variables-1536x1483.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>You can do this with tools like <a href=\"https:\/\/pitchbox.com\/\">Pitchbox<\/a> and <a href=\"https:\/\/www.buzzstream.com\/\">Buzzstream<\/a>.<\/p>\n<p>This can help achieve a decent level of personalization so your email isn\u2019t spammy. But it doesn\u2019t spend all your time writing customized emails for every prospect.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-169873-_4mvp50vepe06\"\/>Send lots of emails<\/h3>\n<p>When we polled 800+ people on <a href=\"https:\/\/twitter.com\/ahrefs\/status\/1729515556724977977\">X<\/a> and <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7135281218824130561\/\">LinkedIn<\/a> about their link outreach results, the average conversion rate was <strong>only 1-5%<\/strong>.<\/p>\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"1540\" height=\"1418\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/link-outreach-conversion-rates.png\" alt=\"Link outreach conversion rates in 2023\" class=\"wp-image-169904\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/link-outreach-conversion-rates.png 1540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/link-outreach-conversion-rates-462x425.png 462w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/link-outreach-conversion-rates-768x707.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/link-outreach-conversion-rates-1536x1414.png 1536w\" sizes=\"(max-width: 1540px) 100vw, 1540px\"\/><\/noscript><img decoding=\"async\" width=\"1540\" height=\"1418\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/link-outreach-conversion-rates.png\" alt=\"Link outreach conversion rates in 2023\" class=\"lazyload wp-image-169904\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/link-outreach-conversion-rates.png 1540w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/link-outreach-conversion-rates-462x425.png 462w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/link-outreach-conversion-rates-768x707.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/link-outreach-conversion-rates-1536x1414.png 1536w\" data-sizes=\"(max-width: 1540px) 100vw, 1540px\"\/><\/figure>\n<p>This is why you need to send more emails. If you run the numbers, it <em>just<\/em> makes\u00a0sense:<\/p>\n<ul>\n<li>100 outreach emails with a 1% success rate = 1\u00a0link<\/li>\n<li>1,000 outreach emails with a 1% success rate = 10\u00a0links<\/li>\n<\/ul>\n<p>I\u2019m not saying to spam everyone. But if you want more high-quality links, you need to reach out to more high-quality prospects.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-169873-_g9y9c0deqj0d\"\/>Build a\u00a0brand<\/h3>\n<p>A few years ago, we published a <a href=\"https:\/\/www.youtube.com\/playlist?list=PLvJ_dXFSpd2u_ABxIRO6RVK3ucKyzn96Y\">link building case study<\/a>:<\/p>\n<ul>\n<li>515 outreach emails<\/li>\n<li>17.55% reply\u00a0rate<\/li>\n<li>5.75% conversion rate<\/li>\n<\/ul>\n<p>Pretty good results! Except the top comments were about how we only succeeded because of our\u00a0brand:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1452\" height=\"696\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/comments-on-our-youtube-video-saying-we-succeeded.png\" alt=\"Comments on our YouTube video saying we succeeded because of our brand\" class=\"wp-image-169884\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/comments-on-our-youtube-video-saying-we-succeeded.png 1452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/comments-on-our-youtube-video-saying-we-succeeded-680x326.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/comments-on-our-youtube-video-saying-we-succeeded-768x368.png 768w\" sizes=\"(max-width: 1452px) 100vw, 1452px\"\/><\/noscript><img decoding=\"async\" width=\"1452\" height=\"696\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/comments-on-our-youtube-video-saying-we-succeeded.png\" alt=\"Comments on our YouTube video saying we succeeded because of our brand\" class=\"lazyload wp-image-169884\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/comments-on-our-youtube-video-saying-we-succeeded.png 1452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/comments-on-our-youtube-video-saying-we-succeeded-680x326.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/comments-on-our-youtube-video-saying-we-succeeded-768x368.png 768w\" data-sizes=\"(max-width: 1452px) 100vw, 1452px\"\/><\/figure>\n<p>It\u2019s true; we acknowledge it. But I think the takeaway here isn\u2019t that we should repeat the experiment with an unknown website. The takeaway is that more SEOs should be focused on building a\u00a0brand.<\/p>\n<p>We\u2019re all humans\u2014we rely on heuristics to make judgments. In this case, it\u2019s branding. If your brand is recognizable, it solves the \u201cstranger\u201d problem\u2014people know you, like you, and are more likely to\u00a0link.<\/p>\n<p>The question then: How do you build a\u00a0brand?<\/p>\n<p>I\u2019d like to quote our Chief Marketing Officer <a href=\"https:\/\/twitter.com\/timsoulo?lang=en\">Tim Soulo<\/a> here:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p>What is a strong brand if not a consistent output of high-quality work that people enjoy? Ahrefs\u2019 content team has been publishing top-notch content for quite a few years on our blog and YouTube channel. Slowly but surely, we were able to reach tens of millions of people and instill the idea that \u201cAhrefs\u2019 content = quality content\u201d\u2014which now clearly works to our advantage.<\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Tim Soulo\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Tim_ava-425x425.jpg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Tim Soulo\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/09\/Tim_ava-425x425.jpg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<p>Ahrefs was once unknown, too. So, don\u2019t be disheartened if no one is willing to link to you today. <em>Rome wasn\u2019t built in a\u00a0day.<\/em><\/p>\n<p>Trust the process and create incredible content. Show it to people. You\u2019ll build your brand and reputation that\u00a0way.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-169873-_7ejmz71rrmi\"\/>Build relationships with people in your industry<\/h3>\n<p>Outreach starts before you even ask for a\u00a0link.<\/p>\n<p>Think about it: People don\u2019t do favors for strangers but they will for friends. If you want to build and maintain relationships in the industry, way before you start any link outreach campaigns.<\/p>\n<p>Don\u2019t just rely on emails either. Direct messages (DMs) on LinkedIn and X, phone calls\u2014they all work. For example, <a href=\"https:\/\/twitter.com\/patrickstox?lang=en\">Patrick Stox<\/a>, our Product Advisor, used to have a list of contacts he regularly reached out to. He\u2019d hop on calls and even send fruit baskets.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-169873-_j9ngb257b65a\"\/>Create systems and automations<\/h3>\n<p>In its most fundamental form, link outreach is really about finding more people and sending more emails.<\/p>\n<p>Doing this well is all about building systems and automations.<\/p>\n<p>We have a few videos on how to build a team and a link-building system, so I recommend that you check them\u00a0out.<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-169873-_6hx1vcnrpzdx\"\/>Final thoughts<\/h2>\n<p>Good link outreach is indistinguishable from good business development.<\/p>\n<p>In business development, your chances of success will increase if\u00a0you:<\/p>\n<ul>\n<li>Pitch the right partners<\/li>\n<li>Have a strong brand<\/li>\n<li>Have prior relationships with\u00a0them<\/li>\n<li>Pitch the right collaboration ideas<\/li>\n<\/ul>\n<p>The same goes for link outreach. Follow the principles above and you will see more success for your link outreach campaigns.<\/p>\n<p>Any questions or comments? <a href=\"https:\/\/twitter.com\/siquanong\">Let me know on <s>Twitter<\/s> X<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/link-outreach\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link outreach is the process of contacting other websites to ask for a backlink to your website. For example, here\u2019s an outreach email we sent as part of a broken link building campaign: In this guide, you\u2019ll learn how to get started with link outreach and how to get better results.\u00a0 How to do link [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2414"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2415"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}