{"id":2416,"date":"2023-12-06T23:05:14","date_gmt":"2023-12-06T23:05:14","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/seo-trends-you-cant-ignore-in-2024\/"},"modified":"2023-12-06T23:05:14","modified_gmt":"2023-12-06T23:05:14","slug":"seo-trends-you-cant-ignore-in-2024","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/seo-trends-you-cant-ignore-in-2024\/","title":{"rendered":"SEO Trends You Can\u2019t Ignore In 2024"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Most SEO trends fade quickly. But some of them stick and deserve your attention.<\/p>\n<p>Let\u2019s explore what those are and how to take advantage of\u00a0them.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"1. Everyone\u2019s using ChatGPT (and other AI tools) to write content\" data-section=\"using-chatgpt-to-write-content\">\n<h2 class=\"wp-block-heading\"><a id=\"post-169913-_j12edfb3kos6\"\/>1. Everyone\u2019s using ChatGPT (and other AI tools) to write content<\/h2>\n<\/div>\n<\/div>\n<p>If you give ChatGPT a title and ask it to write a blog post, it will\u2014<em>in seconds<\/em>.<\/p>\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"806\" height=\"410\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-a-dull-blog-post-yawn.gif\" alt=\"ChatGPT writing a dull blog post #yawn\" class=\"wp-image-169914\"\/><\/figure>\n<p>This is super impressive, but there are a couple of issues:<\/p>\n<ul>\n<li><strong>Everyone else using ChatGPT is creating the same content.<\/strong> It\u2019s the same for users of other GPT-powered AI writing tools, too\u2014which is basically all of\u00a0them.<\/li>\n<li><strong>The content is extremely dull. <\/strong>Sure, you can ask ChatGPT to \u201cmake it more entertaining,\u201d but it usually overcompensates and hands back a cringe version of the same boring content.<\/li>\n<\/ul>\n<p>In the <a href=\"https:\/\/twitter.com\/GaelBreton\/status\/1614226477809274882\">words of Gael Breton<\/a>:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Everyone wants to create AI content but nobody wants to read it \ud83e\udd37\u200d\u2642\ufe0f<\/p>\n<p>\u2014 Gael Breton (@GaelBreton) <a href=\"https:\/\/twitter.com\/GaelBreton\/status\/1614226477809274882?ref_src=twsrc%5Etfw\">January 14,\u00a02023<\/a><\/p><\/blockquote><\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-169913-_qx58umodt1j4\"\/>How to take advantage of this SEO\u00a0trend<\/h3>\n<p>Don\u2019t use AI to write entire articles. They\u2019ll be boring as heck. Instead, use it as a creative sparring partner to help <em>you<\/em> write better content and automate monotonous tasks.<\/p>\n<p>For example, you can ask ChatGPT To write an outline from a working title and a list of keywords (which you can pull from Ahrefs)\u2014and it does a pretty decent job.<\/p>\n<p><strong>Prompt:<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Create an outline for a post entitled \u201c[working title]\u201d based on these keywords: [list]<\/p>\n<\/blockquote>\n<p><strong>Result: <\/strong><\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"992\" height=\"1134\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-outline-for-a-blog-post-pretty-good.png\" alt=\"ChatGPT's outline for a blog post. Pretty good!\" class=\"wp-image-169916\" style=\"width:541px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-outline-for-a-blog-post-pretty-good.png 992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-outline-for-a-blog-post-pretty-good-372x425.png 372w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-outline-for-a-blog-post-pretty-good-768x878.png 768w\" sizes=\"(max-width: 992px) 100vw, 992px\"\/><\/noscript><img decoding=\"async\" width=\"992\" height=\"1134\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-outline-for-a-blog-post-pretty-good.png\" alt=\"ChatGPT's outline for a blog post. Pretty good!\" class=\"lazyload wp-image-169916\" style=\"width:541px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-outline-for-a-blog-post-pretty-good.png 992w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-outline-for-a-blog-post-pretty-good-372x425.png 372w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-outline-for-a-blog-post-pretty-good-768x878.png 768w\" data-sizes=\"(max-width: 992px) 100vw, 992px\"\/><\/figure>\n<p>When you\u2019ve written your draft, you can ask to polish it in seconds by asking ChatGPT to proofread it.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1354\" height=\"714\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-proofreading-my-content-and-making-it-bett.png\" alt=\"ChatGPT proofreading my content and making it better\" class=\"wp-image-169917\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-proofreading-my-content-and-making-it-bett.png 1354w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-proofreading-my-content-and-making-it-bett-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-proofreading-my-content-and-making-it-bett-768x405.png 768w\" sizes=\"(max-width: 1354px) 100vw, 1354px\"\/><\/noscript><img decoding=\"async\" width=\"1354\" height=\"714\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-proofreading-my-content-and-making-it-bett.png\" alt=\"ChatGPT proofreading my content and making it better\" class=\"lazyload wp-image-169917\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-proofreading-my-content-and-making-it-bett.png 1354w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-proofreading-my-content-and-making-it-bett-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-proofreading-my-content-and-making-it-bett-768x405.png 768w\" data-sizes=\"(max-width: 1354px) 100vw, 1354px\"\/><\/figure>\n<p>Then you can automate the boring stuff, like creating more enticing title\u00a0tags\u2026<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1326\" height=\"762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-enticing-title-tags.png\" alt=\"ChatGPT writing enticing title tags\" class=\"wp-image-169918\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-enticing-title-tags.png 1326w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-enticing-title-tags-680x391.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-enticing-title-tags-768x441.png 768w\" sizes=\"(max-width: 1326px) 100vw, 1326px\"\/><\/noscript><img decoding=\"async\" width=\"1326\" height=\"762\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-enticing-title-tags.png\" alt=\"ChatGPT writing enticing title tags\" class=\"lazyload wp-image-169918\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-enticing-title-tags.png 1326w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-enticing-title-tags-680x391.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-enticing-title-tags-768x441.png 768w\" data-sizes=\"(max-width: 1326px) 100vw, 1326px\"\/><\/figure>\n<p>\u2026 and writing a meta description:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1346\" height=\"492\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-a-meta-description.png\" alt=\"ChatGPT writing a meta description\" class=\"wp-image-169919\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-a-meta-description.png 1346w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-a-meta-description-680x249.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-a-meta-description-768x281.png 768w\" sizes=\"(max-width: 1346px) 100vw, 1346px\"\/><\/noscript><img decoding=\"async\" width=\"1346\" height=\"492\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-a-meta-description.png\" alt=\"ChatGPT writing a meta description\" class=\"lazyload wp-image-169919\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-a-meta-description.png 1346w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-a-meta-description-680x249.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-writing-a-meta-description-768x281.png 768w\" data-sizes=\"(max-width: 1346px) 100vw, 1346px\"\/><\/figure>\n<p>If you notice a few months down the line that your content ranks well but hasn\u2019t won the featured snippet, ChatGPT can help with that,\u00a0too.<\/p>\n<p>For example, Ahrefs tells us we rank in position 3 for \u201caffiliate marketing\u201d but don\u2019t own the snippet.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1682\" height=\"680\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/ahrefs-showing-featured-snippets-that-we-dont-own.png\" alt=\"Ahrefs showing featured snippets that we don't own, despite ranking in the top 3\" class=\"wp-image-169920\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/ahrefs-showing-featured-snippets-that-we-dont-own.png 1682w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/ahrefs-showing-featured-snippets-that-we-dont-own-680x275.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/ahrefs-showing-featured-snippets-that-we-dont-own-768x310.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/ahrefs-showing-featured-snippets-that-we-dont-own-1536x621.png 1536w\" sizes=\"(max-width: 1682px) 100vw, 1682px\"\/><\/noscript><img decoding=\"async\" width=\"1682\" height=\"680\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/ahrefs-showing-featured-snippets-that-we-dont-own.png\" alt=\"Ahrefs showing featured snippets that we don't own, despite ranking in the top 3\" class=\"lazyload wp-image-169920\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/ahrefs-showing-featured-snippets-that-we-dont-own.png 1682w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/ahrefs-showing-featured-snippets-that-we-dont-own-680x275.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/ahrefs-showing-featured-snippets-that-we-dont-own-768x310.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/ahrefs-showing-featured-snippets-that-we-dont-own-1536x621.png 1536w\" data-sizes=\"(max-width: 1682px) 100vw, 1682px\"\/><\/figure>\n<p>If we check Google, the snippet is a definition. Asking ChatGPT to simplify our definition may solve this problem.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1364\" height=\"694\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-rewriting-a-definition-and-making-it-bette.png\" alt=\"ChatGPT rewriting a definition and making it better\" class=\"wp-image-169921\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-rewriting-a-definition-and-making-it-bette.png 1364w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-rewriting-a-definition-and-making-it-bette-680x346.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-rewriting-a-definition-and-making-it-bette-768x391.png 768w\" sizes=\"(max-width: 1364px) 100vw, 1364px\"\/><\/noscript><img decoding=\"async\" width=\"1364\" height=\"694\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-rewriting-a-definition-and-making-it-bette.png\" alt=\"ChatGPT rewriting a definition and making it better\" class=\"lazyload wp-image-169921\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-rewriting-a-definition-and-making-it-bette.png 1364w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-rewriting-a-definition-and-making-it-bette-680x346.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpt-rewriting-a-definition-and-making-it-bette-768x391.png 768w\" data-sizes=\"(max-width: 1364px) 100vw, 1364px\"\/><\/figure>\n<p>In short, there are a near-infinite number of ways to use ChatGPT (and other AI writing tools) to create better content. And all of them buck the trend of asking it to write boring, boilerplate articles from scratch.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"2. Everyone\u2019s using programmatic SEO to create content\" data-section=\"using-programmatic-seo-to-create-content\">\n<h2 class=\"wp-block-heading\"><a id=\"post-169913-_43kjbh2jednm\"\/>2. Everyone\u2019s using programmatic SEO to create content<\/h2>\n<\/div>\n<\/div>\n<p>Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way.<\/p>\n<p>Nomadlist\u2019s location pages are a perfect example:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-from-nomadlist.jpg\" alt=\"Example of a page from NomadList\" class=\"wp-image-169922\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-from-nomadlist.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-from-nomadlist-661x425.jpg 661w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-from-nomadlist-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-from-nomadlist-768x494.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-from-nomadlist-1536x987.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-from-nomadlist.jpg\" alt=\"Example of a page from NomadList\" class=\"lazyload wp-image-169922\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-from-nomadlist.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-from-nomadlist-661x425.jpg 661w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-from-nomadlist-260x166.jpg 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-from-nomadlist-768x494.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-page-from-nomadlist-1536x987.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Each page focuses on a specific city and shares the same core information\u2014internet speeds, cost, temperature, etc. All of this information is pulled programmatically from a database and the site gets an estimated 46k monthly search visits in\u00a0total.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1524\" height=\"734\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-nomadlist.png\" alt=\"Estimated monthly search traffic to NomadList\" class=\"wp-image-169923\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-nomadlist.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-nomadlist-680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-nomadlist-768x370.png 768w\" sizes=\"(max-width: 1524px) 100vw, 1524px\"\/><\/noscript><img decoding=\"async\" width=\"1524\" height=\"734\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-nomadlist.png\" alt=\"Estimated monthly search traffic to NomadList\" class=\"lazyload wp-image-169923\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-nomadlist.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-nomadlist-680x328.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-nomadlist-768x370.png 768w\" data-sizes=\"(max-width: 1524px) 100vw, 1524px\"\/><\/figure>\n<p>Programmatic SEO is nothing new. It\u2019s been around forever. It\u2019s just the hot thing right now because AI tools like ChatGPT make it easier and more accessible than ever before.<\/p>\n<p>The problem? As John Mueller <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1683881977529634816\">pointed out on <s>Twitter<\/s> X<\/a>, much of it is\u00a0spam:<\/p>\n<blockquote class=\"twitter-tweet\" data-conversation=\"none\">\n<p lang=\"en\" dir=\"ltr\">I love fire, but also programmatic SEO is often a fancy banner for\u00a0spam.<\/p>\n<p>\u2014 I am John &#8211; \u2b50 Say no to cookies &#8211; biscuits only \u2b50 (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1683881977529634816?ref_src=twsrc%5Etfw\">July 25,\u00a02023<\/a><\/p><\/blockquote>\n<h3 class=\"wp-block-heading\"><a id=\"post-169913-_giwrv4awx3if\"\/>How to take advantage of this SEO\u00a0trend<\/h3>\n<p>Don\u2019t use programmatic SEO to publish insane amounts of spam that\u2019ll probably get hit in the next Google update. Use it to scale valuable content that will stand the test of\u00a0time.<\/p>\n<p>For example, Wise\u2019s currency conversion pages currently get an estimated 31.7M monthly search visits:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1254\" height=\"1172\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-wises-current.png\" alt=\"Estimated monthly search traffic to Wise's currently conversion pages (insane!)\" class=\"wp-image-169925\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-wises-current.png 1254w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-wises-current-455x425.png 455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-wises-current-768x718.png 768w\" sizes=\"(max-width: 1254px) 100vw, 1254px\"\/><\/noscript><img decoding=\"async\" width=\"1254\" height=\"1172\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-wises-current.png\" alt=\"Estimated monthly search traffic to Wise's currently conversion pages (insane!)\" class=\"lazyload wp-image-169925\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-wises-current.png 1254w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-wises-current-455x425.png 455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-traffic-to-wises-current-768x718.png 768w\" data-sizes=\"(max-width: 1254px) 100vw, 1254px\"\/><\/figure>\n<p>This is because the content is actually useful. Each page features an interactive tool showing the live exchange rate for any amount\u2026<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2004\" height=\"1454\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-interactive-currently-conversion-tool-on-wise.jpg\" alt=\"The interactive currently conversion tool on Wise's pages\" class=\"wp-image-169926\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-interactive-currently-conversion-tool-on-wise.jpg 2004w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-interactive-currently-conversion-tool-on-wise-586x425.jpg 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-interactive-currently-conversion-tool-on-wise-768x557.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-interactive-currently-conversion-tool-on-wise-1536x1114.jpg 1536w\" sizes=\"(max-width: 2004px) 100vw, 2004px\"\/><\/noscript><img decoding=\"async\" width=\"2004\" height=\"1454\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-interactive-currently-conversion-tool-on-wise.jpg\" alt=\"The interactive currently conversion tool on Wise's pages\" class=\"lazyload wp-image-169926\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-interactive-currently-conversion-tool-on-wise.jpg 2004w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-interactive-currently-conversion-tool-on-wise-586x425.jpg 586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-interactive-currently-conversion-tool-on-wise-768x557.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-interactive-currently-conversion-tool-on-wise-1536x1114.jpg 1536w\" data-sizes=\"(max-width: 2004px) 100vw, 2004px\"\/><\/figure>\n<p>\u2026 the exchange rate over\u00a0time\u2026<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2004\" height=\"1334\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-exchange-rate-over-time-graph-on-wises-pages.png\" alt=\"The exchange rate over time graph on Wise's pages\" class=\"wp-image-169927\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-exchange-rate-over-time-graph-on-wises-pages.png 2004w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-exchange-rate-over-time-graph-on-wises-pages-638x425.png 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-exchange-rate-over-time-graph-on-wises-pages-768x511.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-exchange-rate-over-time-graph-on-wises-pages-1536x1022.png 1536w\" sizes=\"(max-width: 2004px) 100vw, 2004px\"\/><\/noscript><img decoding=\"async\" width=\"2004\" height=\"1334\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-exchange-rate-over-time-graph-on-wises-pages.png\" alt=\"The exchange rate over time graph on Wise's pages\" class=\"lazyload wp-image-169927\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-exchange-rate-over-time-graph-on-wises-pages.png 2004w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-exchange-rate-over-time-graph-on-wises-pages-638x425.png 638w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-exchange-rate-over-time-graph-on-wises-pages-768x511.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-exchange-rate-over-time-graph-on-wises-pages-1536x1022.png 1536w\" data-sizes=\"(max-width: 2004px) 100vw, 2004px\"\/><\/figure>\n<p>\u2026 a handy email notification option when the exchange rates exceed a certain amount\u2026<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2004\" height=\"1070\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-email-notification-option-on-wises-pages.png\" alt=\"The email notification option on Wise's pages\" class=\"wp-image-169928\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-email-notification-option-on-wises-pages.png 2004w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-email-notification-option-on-wises-pages-680x363.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-email-notification-option-on-wises-pages-768x410.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-email-notification-option-on-wises-pages-1536x820.png 1536w\" sizes=\"(max-width: 2004px) 100vw, 2004px\"\/><\/noscript><img decoding=\"async\" width=\"2004\" height=\"1070\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-email-notification-option-on-wises-pages.png\" alt=\"The email notification option on Wise's pages\" class=\"lazyload wp-image-169928\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-email-notification-option-on-wises-pages.png 2004w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-email-notification-option-on-wises-pages-680x363.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-email-notification-option-on-wises-pages-768x410.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-email-notification-option-on-wises-pages-1536x820.png 1536w\" data-sizes=\"(max-width: 2004px) 100vw, 2004px\"\/><\/figure>\n<p>\u2026 handy conversion charts for popular amounts\u2026<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2004\" height=\"1008\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-handy-conversion-charts-on-wises-pages.png\" alt=\"The handy conversion charts on Wise's pages\" class=\"wp-image-169929\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-handy-conversion-charts-on-wises-pages.png 2004w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-handy-conversion-charts-on-wises-pages-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-handy-conversion-charts-on-wises-pages-768x386.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-handy-conversion-charts-on-wises-pages-1536x773.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-handy-conversion-charts-on-wises-pages-400x200.png 400w\" sizes=\"(max-width: 2004px) 100vw, 2004px\"\/><\/noscript><img decoding=\"async\" width=\"2004\" height=\"1008\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-handy-conversion-charts-on-wises-pages.png\" alt=\"The handy conversion charts on Wise's pages\" class=\"lazyload wp-image-169929\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-handy-conversion-charts-on-wises-pages.png 2004w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-handy-conversion-charts-on-wises-pages-680x342.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-handy-conversion-charts-on-wises-pages-768x386.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-handy-conversion-charts-on-wises-pages-1536x773.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-handy-conversion-charts-on-wises-pages-400x200.png 400w\" data-sizes=\"(max-width: 2004px) 100vw, 2004px\"\/><\/figure>\n<p>\u2026 and a comparison of the cheapest ways to send money abroad in your chosen currency:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2012\" height=\"2006\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-useful-comparison-table-on-wises-pages.jpg\" alt=\"The useful comparison table on Wise's pages\" class=\"wp-image-169930\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-useful-comparison-table-on-wises-pages.jpg 2012w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-useful-comparison-table-on-wises-pages-426x425.jpg 426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-useful-comparison-table-on-wises-pages-768x766.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-useful-comparison-table-on-wises-pages-1536x1531.jpg 1536w\" sizes=\"(max-width: 2012px) 100vw, 2012px\"\/><\/noscript><img decoding=\"async\" width=\"2012\" height=\"2006\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-useful-comparison-table-on-wises-pages.jpg\" alt=\"The useful comparison table on Wise's pages\" class=\"lazyload wp-image-169930\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-useful-comparison-table-on-wises-pages.jpg 2012w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-useful-comparison-table-on-wises-pages-426x425.jpg 426w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-useful-comparison-table-on-wises-pages-768x766.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/the-useful-comparison-table-on-wises-pages-1536x1531.jpg 1536w\" data-sizes=\"(max-width: 2012px) 100vw, 2012px\"\/><\/figure>\n<p>It doesn\u2019t matter that all of these pages use the same template. The data is exactly what you want to see when you search <code>[currency 1] to [currency 2]<\/code>.<\/p>\n<p>That\u2019s probably why Wise ranks in the top 10 for over 66,000 of these keywords:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1524\" height=\"956\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/wises-keyword-rankings-for-currency-conversion-pa.png\" alt=\"Wise's keyword rankings for currency conversion pages\" class=\"wp-image-169931\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/wises-keyword-rankings-for-currency-conversion-pa.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/wises-keyword-rankings-for-currency-conversion-pa-678x425.png 678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/wises-keyword-rankings-for-currency-conversion-pa-768x482.png 768w\" sizes=\"(max-width: 1524px) 100vw, 1524px\"\/><\/noscript><img decoding=\"async\" width=\"1524\" height=\"956\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/wises-keyword-rankings-for-currency-conversion-pa.png\" alt=\"Wise's keyword rankings for currency conversion pages\" class=\"lazyload wp-image-169931\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/wises-keyword-rankings-for-currency-conversion-pa.png 1524w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/wises-keyword-rankings-for-currency-conversion-pa-678x425.png 678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/wises-keyword-rankings-for-currency-conversion-pa-768x482.png 768w\" data-sizes=\"(max-width: 1524px) 100vw, 1524px\"\/><\/figure>\n<p>Looking to take advantage of programmatic content in 2024 like Wise? Check out the guide\u00a0below.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"3. Everyone\u2019s looking to generative AI for answers\" data-section=\"looking-to-generative-ai-for-answers\">\n<h2 class=\"wp-block-heading\"><a id=\"post-169913-_iyk8grnmn8q3\"\/>3. Everyone\u2019s looking to generative AI for answers<\/h2>\n<\/div>\n<\/div>\n<p>People love ChatGPT because it answers questions fast and succinctly, so it\u2019s no surprise that generative AI is already making its way into search.<\/p>\n<p>For example, if you ask Bing for a definition or how to do something basic, AI will generate an answer on the fly right there in the search results.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1061\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-definition-of-mental-he.jpg\" alt=\"Bing's search results for &quot;definition of mental health&quot;\" class=\"wp-image-169932\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-definition-of-mental-he.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-definition-of-mental-he-680x352.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-definition-of-mental-he-768x398.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-definition-of-mental-he-1536x796.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1061\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-definition-of-mental-he.jpg\" alt=\"Bing's search results for &quot;definition of mental health&quot;\" class=\"lazyload wp-image-169932\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-definition-of-mental-he.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-definition-of-mental-he-680x352.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-definition-of-mental-he-768x398.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-definition-of-mental-he-1536x796.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1654\" height=\"910\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-how-to-add-drop-down-li.png\" alt=\"Bing's search results for &quot;how to add drop down list in google sheets&quot;\" class=\"wp-image-169933\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-how-to-add-drop-down-li.png 1654w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-how-to-add-drop-down-li-680x374.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-how-to-add-drop-down-li-768x423.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-how-to-add-drop-down-li-1536x845.png 1536w\" sizes=\"(max-width: 1654px) 100vw, 1654px\"\/><\/noscript><img decoding=\"async\" width=\"1654\" height=\"910\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-how-to-add-drop-down-li.png\" alt=\"Bing's search results for &quot;how to add drop down list in google sheets&quot;\" class=\"lazyload wp-image-169933\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-how-to-add-drop-down-li.png 1654w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-how-to-add-drop-down-li-680x374.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-how-to-add-drop-down-li-768x423.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/bings-search-results-for-how-to-add-drop-down-li-1536x845.png 1536w\" data-sizes=\"(max-width: 1654px) 100vw, 1654px\"\/><\/figure>\n<p>In other words, thanks to AI, users no longer have to click on a search result for answers to simple questions. It\u2019s like <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\">featured snippets<\/a> on steroids.<\/p>\n<p>This might not be a huge deal right now, but when Google\u2019s version of this (Search Generative Experience) comes out of beta, many websites will see clicks fall off a\u00a0cliff.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-169913-_lu664mhxdh5y\"\/>How to take advantage of this SEO\u00a0trend<\/h3>\n<p>Don\u2019t invest too much in topics that generative AI can easily answer. You\u2019ll only lose clicks like crazy to AI in the long run. Instead, start prioritizing topics that AI will struggle to answer.<\/p>\n<p>How do you know which topics it will struggle to answer? Try asking ChatGPT. If it gives a good and concise answer, it\u2019s clearly an easy question.<\/p>\n<p>For example, there are hundreds of searches for how to calculate a percentage in Google Sheets every month in the\u00a0US:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1858\" height=\"982\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-volume-for-google-sheets.png\" alt=\"Estimated monthly search volume for &quot;google sheets percentage formula&quot; via Ahrefs' Keywords Explorer\" class=\"wp-image-169934\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-volume-for-google-sheets.png 1858w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-volume-for-google-sheets-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-volume-for-google-sheets-768x406.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-volume-for-google-sheets-1536x812.png 1536w\" sizes=\"(max-width: 1858px) 100vw, 1858px\"\/><\/noscript><img decoding=\"async\" width=\"1858\" height=\"982\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-volume-for-google-sheets.png\" alt=\"Estimated monthly search volume for &quot;google sheets percentage formula&quot; via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-169934\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-volume-for-google-sheets.png 1858w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-volume-for-google-sheets-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-volume-for-google-sheets-768x406.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/estimated-monthly-search-volume-for-google-sheets-1536x812.png 1536w\" data-sizes=\"(max-width: 1858px) 100vw, 1858px\"\/><\/figure>\n<p>If you ask ChatGPT for the solution, it gives you a perfect answer in about fifty\u00a0words.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1352\" height=\"1030\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-answer-to-the-google-sheets-percentage-c.png\" alt=\"ChatGPT's answer to the Google Sheets percentage calculation formula\" class=\"wp-image-169935\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-answer-to-the-google-sheets-percentage-c.png 1352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-answer-to-the-google-sheets-percentage-c-558x425.png 558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-answer-to-the-google-sheets-percentage-c-768x585.png 768w\" sizes=\"(max-width: 1352px) 100vw, 1352px\"\/><\/noscript><img decoding=\"async\" width=\"1352\" height=\"1030\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-answer-to-the-google-sheets-percentage-c.png\" alt=\"ChatGPT's answer to the Google Sheets percentage calculation formula\" class=\"lazyload wp-image-169935\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-answer-to-the-google-sheets-percentage-c.png 1352w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-answer-to-the-google-sheets-percentage-c-558x425.png 558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/chatgpts-answer-to-the-google-sheets-percentage-c-768x585.png 768w\" data-sizes=\"(max-width: 1352px) 100vw, 1352px\"\/><\/figure>\n<p>This is the perfect example of a topic where generative AI will remove the need to click on a search result for\u00a0many.<\/p>\n<p>That\u2019s probably not going to be the case for a topic like\u00a0this:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1864\" height=\"976\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-topic-that-ai-shouldnt-impact-too-mu.png\" alt=\"Example of a topic that AI shouldn't impact too much\" class=\"wp-image-169936\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-topic-that-ai-shouldnt-impact-too-mu.png 1864w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-topic-that-ai-shouldnt-impact-too-mu-680x356.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-topic-that-ai-shouldnt-impact-too-mu-768x402.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-topic-that-ai-shouldnt-impact-too-mu-1536x804.png 1536w\" sizes=\"(max-width: 1864px) 100vw, 1864px\"\/><\/noscript><img decoding=\"async\" width=\"1864\" height=\"976\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-topic-that-ai-shouldnt-impact-too-mu.png\" alt=\"Example of a topic that AI shouldn't impact too much\" class=\"lazyload wp-image-169936\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-topic-that-ai-shouldnt-impact-too-mu.png 1864w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-topic-that-ai-shouldnt-impact-too-mu-680x356.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-topic-that-ai-shouldnt-impact-too-mu-768x402.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2023\/12\/example-of-a-topic-that-ai-shouldnt-impact-too-mu-1536x804.png 1536w\" data-sizes=\"(max-width: 1864px) 100vw, 1864px\"\/><\/figure>\n<p>Sure. Generative AI might be able to tell you how to create a template\u2014but it can\u2019t make one for you. And even if it can in the future, it will never be a personal finance expert with experience. You\u2019ll always have to click on a search result for a template created by that person.<\/p>\n<p>These are the kinds of topics to prioritize in 2024 and beyond.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> None of this means you should stop targeting \u201csimple\u201d topics altogether. You\u2019ll always be able to get some traffic from them. My point is not to be obsessed with ranking for keywords whose days are numbered. Prioritize topics with long-term value instead.<\/p><\/div>\n<h2 class=\"wp-block-heading\"><a id=\"post-169913-_if4q6fqr3ynb\"\/>Bonus: 3 SEO trends to ignore in\u00a02024<\/h2>\n<p>Not all SEO trends move the needle. Here are just a few of those trends and why you should ignore them.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-169913-_yusli2z0y91h\"\/>People are using voice search more than\u00a0ever<\/h3>\n<p>In 2014, Google <a href=\"https:\/\/www.blog.google\/products\/search\/omg-mobile-voice-survey-reveals-teens\/\">revealed<\/a> that 41% of Americans use voice search daily. According to <a href=\"https:\/\/upcity.com\/experts\/consumers-and-voice-search-study\/\">research by UpCity<\/a>, that number was up to 50% as of 2022. I haven\u2019t seen any data for 2023 yet, but I\u2019d imagine it\u2019s above\u00a050%.<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-169913-_cxaq6xq5d11n\"\/>Why you should ignore this SEO\u00a0trend<\/h4>\n<p>75% of voice search results come from a page ranking in the top 3, and 40.7% come from a featured snippet. If you\u2019re already optimizing for those things, there\u2019s not much more you can\u00a0do.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-169913-_scbvzgysgczz\"\/>People are using visual search for shopping more than\u00a0ever<\/h3>\n<p>In 2022, Insider Intelligence <a href=\"https:\/\/www.insiderintelligence.com\/content\/younger-shoppers-trying-visual-search\">reported<\/a> that 22% of US adults have shopped with visual search (Google Lens, Bing Visual Search, etc.). That number is up from just <a href=\"https:\/\/www.insiderintelligence.com\/content\/future-of-google-search-visual\">15% in 2021<\/a>.<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-169913-_polqdo5gfj23\"\/>Why you should ignore this SEO\u00a0trend<\/h4>\n<p>Much like voice search, there\u2019s no real way to optimize for visual search. Sure, it helps to have good quality product images, optimized filenames and alt text, and product schema markup on your pages\u2014but you should be doing this stuff anyway as it\u2019s been a best practice since forever.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-169913-_pgdf8q5ju9nn\"\/>People are using Bing more than ever before<\/h3>\n<p>Bing\u2019s Yusuf Mehdi <a href=\"https:\/\/blogs.bing.com\/search\/march_2023\/The-New-Bing-and-Edge-%E2%80%93-Momentum-from-Our-First-Month\/\">announced<\/a> in March 2023 that the search engine had surpassed 100M daily active users for the first time ever. This came just one month after the launch of AI-powered Bing.<\/p>\n<h4 class=\"wp-block-heading\"><a id=\"post-169913-_q59v1cd84ccm\"\/>Why you should ignore this SEO\u00a0trend<\/h4>\n<p>Bing might be more popular than ever, but its market share still only stands at around ~3% according to <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">estimates by Statcounter<\/a>. Google\u2019s market share stands at roughly 92%, so that\u2019s the one you should be optimizing for.<\/p>\n<p>Plus, it\u2019s often the case that if you rank in Google, you also rank in Bing\u2014so it really doesn\u2019t deserve any\u00a0focus.<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-169913-_4e9g3jdfwbxu\"\/>Final thoughts<\/h2>\n<p>Keeping your finger on the pulse and taking advantage of trends makes sense, but don\u2019t let them distract you from the boring stuff that\u2019s always worked: <em>find what people are searching for &gt; create content about it &gt; build backlinks &gt; repeat<\/em>.<\/p>\n<p>Got questions? <a href=\"https:\/\/twitter.com\/joshuachardwick?lang=de\">Ping me on <s>Twitter<\/s> X<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/seo-trends\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most SEO trends fade quickly. But some of them stick and deserve your attention. Let\u2019s explore what those are and how to take advantage of\u00a0them. 1. Everyone\u2019s using ChatGPT (and other AI tools) to write content If you give ChatGPT a title and ask it to write a blog post, it will\u2014in seconds. This is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2416"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2417"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}