I thought it would be cool to put together a list of articles that stood out\u2014the ones that resonate with our community and spark ideas and inspiration for what to do\u00a0next.<\/p>\n
So, here\u2019s a roundup of our newsletter\u2019s highlights from Q4 2023. You may even rediscover a gem you missed the first time around.<\/p>\n
Let\u2019s get to\u00a0it.<\/p>\n
Almost every SEO agrees: Google\u2019s search quality has declined. It\u2019s no longer best in class, but just good enough.<\/p>\n
How did that happen? AJ Kohn discusses the factors, including Google\u2019s reliance on brands, implicit user feedback, and user interaction signals. This approach has led to a proliferation of average, unexceptional search results, where well-known brands often dominate rankings regardless of actual expertise or relevance.<\/p>\n
Based on leaked documents from an antitrust lawsuit against Google, SEOs now have a unique opportunity to analyze and explore Google\u2019s algorithms. Natzir Turrado did just\u00a0that.<\/p>\n
These are the algorithms mentioned in the documents:<\/p>\n
- \n
- NavBoost<\/li>\n
- RankBrain<\/li>\n
- DeepRank<\/li>\n
- RankEmbed-BERT<\/li>\n
- MUM<\/li>\n
- Tangram<\/li>\n
- Glue<\/li>\n
- Freshness Node<\/li>\n
- Instant Glue<\/li>\n<\/ul>\n
Every quarter, Glen Allsopp (aka Viperchill) provides an analysis of the SEO strategies used by the major digital players. This is his second-ever quarterly report.<\/p>\n
It\u2019s a looong report, but you don\u2019t have to be daunted by it. Just see which brands interest you and see how they\u2019re staying ahead in search rankings, growing their sites, and tackling the evolving SEO landscape.<\/p>\n
Writers need to be operators. Reasons:<\/p>\n
- \n
- Operating gives writers believability since they directly experience the consequences of their choices.<\/li>\n
- Operating prevents audience capture; writers don\u2019t have to generate or respond to controversy in order to distribute their writing<\/li>\n
- Non-operators are slower to identify industry shifts and, therefore, are slower in updating their advice<\/li>\n
- Operating creates endless topics to write\u00a0about<\/li>\n<\/ul>\n
As a founder or leader, your team\u2019s standards will be as high as your expectations. You <\/strong>set the bar for what\u2019s acceptable and, therefore, your standards are the maximum of what your team will deliver. That\u2019s why you need to have high standards.<\/p>\n
But you can\u2019t simply have \u2018high standards\u2019 overnight. Saying it doesn\u2019t do anything. You must create a new norm\u2014high standards and high feedback. A major lever for raising the bar is giving your team members actionable feedback on work output on a regular basis.<\/p>\n
Why do so many startups still fail despite identifying a real problem and building a product that solves it? Because surprisingly, solving a problem is not nearly enough<\/em> to build a successful company.<\/p>\n
Jason Cohen outlines several critical factors for a startup to succeed, summarized in this flowchart:<\/p>\n
![\"Startup](\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/01\/word-image-170579-1.jpg\")
<\/figure>\nInfluenced by globalization and standardization, multiple creative fields\u2014art, interior design, architecture, automotive design, logos, personal appearance\u2014have all become increasingly homogeneous. Uniqueness is diminishing, and we\u2019re all becoming average and similar.<\/p>\n
But it\u2019s not all bad news. The age of average is the age of opportunity.<\/strong> When everything looks the same, the brand, company, or individual that dares to be different will stand\u00a0out.<\/p>\n
Get more<\/h2>\n
Each week, our team handpicks the best SEO and marketing content from around the Web for the Ahrefs\u2019 Digest.<\/p>\n