{"id":2465,"date":"2024-02-02T15:55:01","date_gmt":"2024-02-02T15:55:01","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/30-metrics-for-every-marketing-role\/"},"modified":"2024-02-02T15:55:01","modified_gmt":"2024-02-02T15:55:01","slug":"30-metrics-for-every-marketing-role","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/30-metrics-for-every-marketing-role\/","title":{"rendered":"30 Metrics for Every Marketing Role"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>Marketing is full of things that can be measured (known as <em>metrics<\/em>), but not all metrics make good key performance indicators.<\/p>\n<p>To choose the right\u00a0KPIs:<\/p>\n<ul>\n<li><strong>Tailor them to your role.<\/strong> Different marketing roles need different levels of detail in their KPIs. An SEO lead might care about <a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\">monthly backlink growth<\/a>, but a CMO will care more about the sales revenue generated across all marketing efforts.<\/li>\n<li><strong>Measure what you want to improve. <\/strong>Don\u2019t spend energy tracking KPIs just for the sake of tracking them. Choose KPIs specifically to better understand the areas you most want to improve.<\/li>\n<li><strong>Be realistic about what you can measure. <\/strong>Some KPIs sound great in theory but are almost impossible to measure in practice. Before committing to a KPI, make sure you can actually get the data you need and measure it consistently.<\/li>\n<li><strong>Focus on KPIs that you can influence.<\/strong> Your KPIs should measure something that you can influence directly. \u201cNet Promoter Score\u201d is a great measure of how much people love your product, but how useful is it for content marketers who don\u2019t actually control the product?<\/li>\n<li><strong>Keep it simple.<\/strong> You don\u2019t need to track 37 marketing KPIs. A handful of KPIs per department is usually enough to make progress where it matters (in fact, many companies use one \u201cnorth star\u201d metric).<\/li>\n<\/ul>\n<p>There are an almost infinite number of KPIs, often varying in small details (like how they\u2019re measured, or subtle differences in definition). Many KPIs also have overlapping audiences (SEOs and content marketers may track very similar things).<\/p>\n<p>But with those caveats, let\u2019s talk through core marketing KPIs for common marketing roles\u2014and how to calculate them.<\/p>\n<p>These KPIs help marketing leaders\u2014CMOs, VPs or directors, heads of marketing\u2014report on the efficacy of marketing <em>as a whole. <\/em>They try to measure the impact of marketing in cold, hard dollar terms.<\/p>\n<p>Most of these KPIs can be calculated for marketing as a whole, or for individual marketing channels (like content marketing or events). In fact, that\u2019s the point: a big part of a marketing leader\u2019s job is to compare the results from different marketing channels, and work out which perform best.<\/p>\n<table id=\"tablepress-274\" class=\"tablepress tablepress-id-274 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">KPI<\/th>\n<th class=\"column-2\">In plain English\u2026<\/th>\n<th class=\"column-3\">The math\u2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">ROMI (return on marketing investment)<\/td>\n<td class=\"column-2\">How much does your marketing cost compared to how much money it generates?<\/td>\n<td class=\"column-3\">= (revenue attributed to marketing spend &#8211; marketing spend) \/ marketing spend<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">LTV (lifetime value)<\/td>\n<td class=\"column-2\">How much does an average customer spend with you across their whole relationship with your business?<\/td>\n<td class=\"column-3\">= average monthly revenue per customer \/ average monthly churn\u00a0rate<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">CAC (customer acquisition cost)<\/td>\n<td class=\"column-2\">How much do you have to spend on marketing to get one new customer?<\/td>\n<td class=\"column-3\">= total costs spent acquiring customers \/ number of customers acquired<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"KPIs for content marketers\" data-section=\"content-marketers\"><a id=\"post-171703-_1mbu11gz5oqz\"\/><\/p>\n<h2 class=\"wp-block-heading\">KPIs for content marketers<\/h2>\n<\/div>\n<\/div>\n<p>For many content marketers, the best KPI is also the simplest: publishing frequency. Focus on what you can control, work to publish more content each month, and other important metrics (<a href=\"https:\/\/ahrefs.com\/blog\/how-to-drive-traffic-to-your-website\/\">like traffic<\/a>) will follow after.<\/p>\n<table id=\"tablepress-275\" class=\"tablepress tablepress-id-275 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">KPI<\/th>\n<th class=\"column-2\">In plain English\u2026<\/th>\n<th class=\"column-3\">The math\u2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Traffic growth<\/td>\n<td class=\"column-2\">How many people visit your website? And how does that change over\u00a0time?<\/td>\n<td class=\"column-3\">= ((current month\u2019s traffic \u2212 previous month\u2019s traffic) \/ previous month\u2019s traffic\u200b)\u00d7100<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Publishing frequency<\/td>\n<td class=\"column-2\">How often do you publish blog posts, schedule social posts, or hold webinars?<\/td>\n<td class=\"column-3\">= total number of published pieces \/ time period (e.g., posts per week or\u00a0month)<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">First 30-days traffic<\/td>\n<td class=\"column-2\">How many people visit a new page or post in the first 30-days since launching?<\/td>\n<td class=\"column-3\">= count of unique visitors to the page or post within the first 30 days of its launch.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"recommendation\">\n<p>Tip<\/p>\n<div class=\"recommendation-content\">\n<h3 class=\"wp-block-heading\">How to estimate organic traffic growth<\/h3>\n<p>Google Analytics and other analytics tools will give you the data needed to measure traffic growth for websites you own. For other websites\u2014like your competitors\u2014you can use Ahrefs to estimate their organic traffic growth.<\/p>\n<p>Head to <a href=\"https:\/\/ahrefs.com\/site-explorer\"><strong>Site Explorer<\/strong><\/a>, enter the website URL you\u2019re interested in (setting the view to <strong>Path<\/strong>, <strong>Domain<\/strong>, or <strong>Subdomain<\/strong>, depending on which part of the website you\u2019re analyzing), and choose the <strong>Monthly<\/strong> view for the <strong>Performance<\/strong> chart. Hover over the graph and you\u2019ll see estimated organic traffic for each\u00a0month.<\/p>\n<p>Here, Clickup.com saw an estimated 645,000 organic pageviews in January:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"720\" height=\"513\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-1.png\" alt=\"\" class=\"wp-image-171704\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-1.png 720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-1-596x425.png 596w\" sizes=\"(max-width: 720px) 100vw, 720px\"\/><\/noscript><img decoding=\"async\" width=\"720\" height=\"513\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-1.png\" alt=\"\" class=\"lazyload wp-image-171704\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-1.png 720w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-1-596x425.png 596w\" data-sizes=\"(max-width: 720px) 100vw, 720px\"\/><\/figure>\n<p>Hovering over the next month, February\u2019s organic traffic was an estimated 664,000 pageviews:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"716\" height=\"507\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-2.png\" alt=\"\" class=\"wp-image-171705\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-2.png 716w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-2-600x425.png 600w\" sizes=\"(max-width: 716px) 100vw, 716px\"\/><\/noscript><img decoding=\"async\" width=\"716\" height=\"507\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-2.png\" alt=\"\" class=\"lazyload wp-image-171705\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-2.png 716w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-2-600x425.png 600w\" data-sizes=\"(max-width: 716px) 100vw, 716px\"\/><\/figure>\n<p>Using our formula for traffic growth rate, we can work out that Clickup\u2019s organic traffic grew an estimated 3% between January and February ( <code>(664234 - 645286) \/ 645286) * 100) = 2.94%<\/code>).<\/p>\n<p>You can also use the <strong>Portfolios<\/strong> feature to measure traffic growth to collections of specific URLs, like this portfolio of my published articles\u2026<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"594\" height=\"512\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-3.png\" alt=\"\" class=\"wp-image-171706\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-3.png 594w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-3-493x425.png 493w\" sizes=\"(max-width: 594px) 100vw, 594px\"\/><\/noscript><img decoding=\"async\" width=\"594\" height=\"512\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-3.png\" alt=\"\" class=\"lazyload wp-image-171706\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-3.png 594w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-3-493x425.png 493w\" data-sizes=\"(max-width: 594px) 100vw, 594px\"\/><\/figure>\n<p>\u2026allowing you to measure traffic growth by author, or topic, or content type:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"722\" height=\"465\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-4.png\" alt=\"\" class=\"wp-image-171707\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-4.png 722w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-4-660x425.png 660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-4-260x166.png 260w\" sizes=\"(max-width: 722px) 100vw, 722px\"\/><\/noscript><img decoding=\"async\" width=\"722\" height=\"465\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-4.png\" alt=\"\" class=\"lazyload wp-image-171707\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-4.png 722w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-4-660x425.png 660w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-4-260x166.png 260w\" data-sizes=\"(max-width: 722px) 100vw, 722px\"\/><\/figure>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/lead-generation\/\">Lead generation<\/a> is all about turning anonymous visitors into recognisable, contactable <em>leads<\/em>, usually by capturing their email addresses. Most of their KPIs measure the <em>quantity <\/em>and <em>quality <\/em>of the leads they generate:<\/p>\n<table id=\"tablepress-276\" class=\"tablepress tablepress-id-276 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">KPI<\/th>\n<th class=\"column-2\">In plain English\u2026<\/th>\n<th class=\"column-3\">The math\u2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">SQLs (sales qualified leads)<\/td>\n<td class=\"column-2\">How many leads have taken an action that indicates their desire to\u00a0buy?<\/td>\n<td class=\"column-3\">= count of leads that meet the sales-qualified criteria set by the organization.<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">MQLs (marketing qualified leads)<\/td>\n<td class=\"column-2\">How many leads have interacted with your marketing but are not ready to\u00a0buy?<\/td>\n<td class=\"column-3\">= count of leads that meet the marketing-qualified criteria set by the organization.<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Conversion rate<\/td>\n<td class=\"column-2\">How often do your visitors buy, or request a demo, or start a free\u00a0trial?<\/td>\n<td class=\"column-3\">= (total number of conversions \/ total number of visitors or leads\u200b)\u00d7100<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"KPIs for social media marketers\" data-section=\"social-media-marketers\">\n<h2 class=\"wp-block-heading\"><a id=\"post-171703-_l5kgmys41fug\"\/>KPIs for social media marketers<\/h2>\n<\/div>\n<\/div>\n<p>Most of these KPIs can be tracked across social media as a whole, but also on a per channel basis (for Twitter, and Instagram, and Facebook, and so\u00a0on).<\/p>\n<table id=\"tablepress-277\" class=\"tablepress tablepress-id-277 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">KPI<\/th>\n<th class=\"column-2\">In plain English\u2026<\/th>\n<th class=\"column-3\">The math\u2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Total followers<\/td>\n<td class=\"column-2\">The total number of individuals following your social media profile or\u00a0page.<\/td>\n<td class=\"column-3\">= sum of all followers across specified social media platforms.<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Total impressions<\/td>\n<td class=\"column-2\">The total number of times your content was displayed to\u00a0users.<\/td>\n<td class=\"column-3\">= sum of all views or appearances of your content across platforms, regardless of clicks or engagement.<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Follower growth rate<\/td>\n<td class=\"column-2\">The rate at which your follower count is increasing over a specific time period.<\/td>\n<td class=\"column-3\">= (number of new followers gained \/ number of followers at the start of the period) \u00d7\u00a0100<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>For search professionals, <a href=\"https:\/\/ahrefs.com\/blog\/how-to-increase-organic-traffic\/\">organic growth<\/a> is the goal. These are some of the KPIs most commonly used to measure their progress and present their value to the rest of the company:<\/p>\n<table id=\"tablepress-278\" class=\"tablepress tablepress-id-278 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">KPI<\/th>\n<th class=\"column-2\">In plain English\u2026<\/th>\n<th class=\"column-3\">The math\u2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Keyword rankings<\/td>\n<td class=\"column-2\">Where do your pages rank in the search results for their target keyword?<\/td>\n<td class=\"column-3\">No math needed\u2014just use a rank tracker like Ahrefs rank tracker<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Backlink growth<\/td>\n<td class=\"column-2\">How often do other websites link to your website?<\/td>\n<td class=\"column-3\">= (current month\u2019s backlinks \u2212 previous month\u2019s backlinks) \/ previous month\u2019s backlinks\u200b)\u00d7100<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Organic Share of\u00a0Voice<\/td>\n<td class=\"column-2\">How visible are you in search results compared to your competitors?<\/td>\n<td class=\"column-3\">No math needed\u2014just use Ahrefs Share of Voice report (see\u00a0below)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"recommendation\">\n<p>tip<\/p>\n<div class=\"recommendation-content\">\n<h3 class=\"wp-block-heading\">How to calculate share of voice for keywords<\/h3>\n<p>One of the best ways to measure organic share of voice (SOV) is to track the number of clicks your website receives from important keywords, relative to the clicks your competitors receive. To get set up, add a list of important keywords into <strong>Rank Tracker, <\/strong>head to the <strong>Competitors overview <\/strong>tab and add the URLs of your competitors\u2019 websites.<\/p>\n<p>You\u2019ll see an estimate of your site\u2019s share of the total available clicks for your given keywords, as well your competitors\u2019 SOV, and recent trends in performance:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"706\" height=\"657\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-5.png\" alt=\"\" class=\"wp-image-171708\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-5.png 706w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-5-457x425.png 457w\" sizes=\"(max-width: 706px) 100vw, 706px\"\/><\/noscript><img decoding=\"async\" width=\"706\" height=\"657\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-5.png\" alt=\"\" class=\"lazyload wp-image-171708\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-5.png 706w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-5-457x425.png 457w\" data-sizes=\"(max-width: 706px) 100vw, 706px\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"KPIs for email marketers\" data-section=\"email-marketers\">\n<h2 class=\"wp-block-heading\"><a id=\"post-171703-_x8ievwf051p3\"\/>KPIs for email marketers<\/h2>\n<p>Subscriber growth is arguably the core metric of most email marketers, but growth rates and engagement metrics also help determine the quality of the list and individual campaigns:<\/p>\n<table id=\"tablepress-279\" class=\"tablepress tablepress-id-279 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">KPI<\/th>\n<th class=\"column-2\">In plain English\u2026<\/th>\n<th class=\"column-3\">The math\u2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Subscriber growth rate<\/td>\n<td class=\"column-2\">How fast is your email list growing?<\/td>\n<td class=\"column-3\">= ((subscribers at end of period &#8211; subscribers at start of period) \/ subscribers at start of period) x\u00a0100<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Open rate<\/td>\n<td class=\"column-2\">How many recipients opened the\u00a0email?<\/td>\n<td class=\"column-3\">= (emails opened \/ (emails sent &#8211; bounces)) *\u00a0100<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">CTR (click-through rate)<\/td>\n<td class=\"column-2\">How many recipients clicked on a link within the\u00a0email?<\/td>\n<td class=\"column-3\">= (emails clicked \/ (emails sent &#8211; bounces)) *\u00a0100<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a id=\"post-171703-_dfuauqkuf9p7\"\/><\/p>\n<h2 class=\"wp-block-heading\">KPIs for\u00a0PR<\/h2>\n<\/div>\n<\/div>\n<p>Traditional press is usually concerned with the number of press mentions generated by a campaign, but add digital PR into the mix, and<a href=\"https:\/\/ahrefs.com\/blog\/link-outreach\/\"> backlinks<\/a> become another primary goal. <a href=\"https:\/\/www.linkedin.com\/in\/daria-samokish\/\">Daria Samokish<\/a>, Ahrefs\u2019 Head of PR, tracks KPIs\u00a0like:<\/p>\n<table id=\"tablepress-280\" class=\"tablepress tablepress-id-280 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">KPI<\/th>\n<th class=\"column-2\">In plain English\u2026<\/th>\n<th class=\"column-3\">The math\u2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Number of press mentions<\/td>\n<td class=\"column-2\">How many news or media outlets referenced your latest campaign?<\/td>\n<td class=\"column-3\">= count of distinct press or media mentions of the campaign across various platforms.<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Number of campaign backlinks<\/td>\n<td class=\"column-2\">How many websites linked back to your latest campaign?<\/td>\n<td class=\"column-3\">= count of unique external web pages linking back to the campaign\u2019s specific page or content.<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Traffic spikes on launch day<\/td>\n<td class=\"column-2\">How many people interact with your campaign the day it\u2019s launched?<\/td>\n<td class=\"column-3\">= count of visitors, clicks, or interactions on the campaign\u2019s launch day.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"recommendation\">\n<p>Tip<\/p>\n<div class=\"recommendation-content\">\n<h3 class=\"wp-block-heading\">How to measure the impact of digital PR<\/h3>\n<p>Ahrefs\u2019 <strong><a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a><\/strong> makes it easy to see how a digital PR campaign translates into new links. Here\u2019s an example from the launch of our search engine, <a href=\"https:\/\/yep.com\/\">Yep.com<\/a>.<\/p>\n<p>The <strong>Calendar <\/strong>view in <strong>Site Explorer<\/strong> shows a spike in new referring domains on June 4th 2022\u2014the day of the press campaign\u2014with 219 new referring domains registered (up from a daily average of 1\u20132 in\u00a0May).<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"588\" height=\"708\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-6.png\" alt=\"\" class=\"wp-image-171709\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-6.png 588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-6-353x425.png 353w\" sizes=\"(max-width: 588px) 100vw, 588px\"\/><\/noscript><img decoding=\"async\" width=\"588\" height=\"708\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-6.png\" alt=\"\" class=\"lazyload wp-image-171709\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-6.png 588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-6-353x425.png 353w\" data-sizes=\"(max-width: 588px) 100vw, 588px\"\/><\/figure>\n<p>You can also use Ahrefs\u2019 <strong><a href=\"https:\/\/ahrefs.com\/alerts\">Alerts<\/a><\/strong> to get an automated notification whenever you gain a new link. In the example below, we\u2019ll get a weekly notification summarising all new backlinks for ahrefs.com\/blog\/ from websites with a <a href=\"https:\/\/ahrefs.com\/blog\/domain-rating\/\">domain rating<\/a> of 80 or\u00a0above:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"884\" height=\"651\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-7.png\" alt=\"\" class=\"wp-image-171710\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-7.png 884w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-7-577x425.png 577w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-7-768x566.png 768w\" sizes=\"(max-width: 884px) 100vw, 884px\"\/><\/noscript><img decoding=\"async\" width=\"884\" height=\"651\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-7.png\" alt=\"\" class=\"lazyload wp-image-171710\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-7.png 884w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-7-577x425.png 577w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-171703-7-768x566.png 768w\" data-sizes=\"(max-width: 884px) 100vw, 884px\"\/><\/figure>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/sherminlim\/?originalSubdomain=sg\">Shermin Lim<\/a>, our Events &amp; Marketing Manager, cares primarily about working out the return on investment from her online and in-person events, balancing the costs of the event and the potential gain from new leads and customers. Three of her core performance indicators are:<\/p>\n<table id=\"tablepress-281\" class=\"tablepress tablepress-id-281 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">KPI<\/th>\n<th class=\"column-2\">In plain English\u2026<\/th>\n<th class=\"column-3\">The math\u2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Attendees<\/td>\n<td class=\"column-2\">How many people attended the\u00a0event?<\/td>\n<td class=\"column-3\">= count of all individuals who registered and were marked present at the\u00a0event.<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\"><a href=\"https:\/\/customergauge.com\/blog\/how-to-calculate-the-net-promoter-score\" rel=\"noopener\" target=\"_blank\">NPS (Net Promoter Score)<\/a><\/td>\n<td class=\"column-2\">Would attendees recommend the event to their friends and colleagues?<\/td>\n<td class=\"column-3\">= % of promoters \u2212 % of detractors<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">New Sales\u00a0Leads<\/td>\n<td class=\"column-2\">How many attendees talked to the sales team about purchasing or upgrading?<\/td>\n<td class=\"column-3\">= count of attendees who initiated a conversation or inquiry about purchasing or upgrading with the sales\u00a0team.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/organic-marketing\/\">Paid marketing<\/a> is as close to science as marketing tends to get, with a very clear (and measurable) relationship between the cost of an advert and the revenue it generates. But while paid marketing KPIs can get very mathsy, very quickly, there are three core metrics underpinning it\u00a0all:<\/p>\n<table id=\"tablepress-282\" class=\"tablepress tablepress-id-282 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">KPI<\/th>\n<th class=\"column-2\">In plain English\u2026<\/th>\n<th class=\"column-3\">The math\u2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">ROAS (return on advertising spend)<\/td>\n<td class=\"column-2\">How much money is this ad generating, relative to the amount that was spent on\u00a0it?<\/td>\n<td class=\"column-3\">= total conversion value \/ amount spent<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">CPC (cost per\u00a0click)<\/td>\n<td class=\"column-2\">How much does every advert click cost\u00a0us?<\/td>\n<td class=\"column-3\">= total cost of clicks \/ total number of clicks<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">CPM (cost per impression)<\/td>\n<td class=\"column-2\">How much does every thousand views of this advert cost\u00a0us?<\/td>\n<td class=\"column-3\">= (total ad spend \/ total impressions ) \u00d71000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"KPIs for community managers\" data-section=\"community-managers\"><a id=\"post-171703-_mstyrb26wpn1\"\/><\/p>\n<h2 class=\"wp-block-heading\">KPIs for community managers<\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/michelle-lindner-131530b9\/\">Michelle Lindner<\/a> manages our <a href=\"https:\/\/community.ahrefs.com\/\">customer community<\/a>. Her metrics focus on the <em>growth <\/em>and <em>engagement<\/em> of community members. She shared three of the key performance indicators she measures and reports on:<\/p>\n<table id=\"tablepress-283\" class=\"tablepress tablepress-id-283 tablepress-responsive tablepress-ahrefs-width-720px\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">KPI<\/th>\n<th class=\"column-2\">In plain English\u2026<\/th>\n<th class=\"column-3\">The math\u2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">New members<\/td>\n<td class=\"column-2\">How many people have joined the community recently?<\/td>\n<td class=\"column-3\">= count of members who joined during the specified period (e.g., the last week or\u00a0month).<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">30-day active members<\/td>\n<td class=\"column-2\">How many people have logged in to the community in the past 30\u00a0days?<\/td>\n<td class=\"column-3\">= count of unique members who logged in and were active in the last 30\u00a0days.<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">Total post\u00a0views<\/td>\n<td class=\"column-2\">How many times were community posts viewed and interacted with by community members?<\/td>\n<td class=\"column-3\">= sum of all views and interactions (like comments, likes, etc.) on community posts.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p><a id=\"post-171703-_qcevt1bjdqef\"\/><\/p>\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n<p>Marketing KPIs can help you communicate your wins to bosses and teammates, pinpoint tactics that work well (and those that don\u2019t), and provide a clear focal point for your marketing team to rally around.<\/p>\n<p>But there\u2019s a caveat to remember: don\u2019t ignore marketing opportunities that don\u2019t fit neatly into your\u00a0KPIs.<\/p>\n<p>Not every great marketing campaign can be easily measured. The goal of marketing is to grow your business. Use KPIs where they help\u2026 but don\u2019t shy away from ignoring them on the rare occasions when they don\u2019t.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/marketing-kpis\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is full of things that can be measured (known as metrics), but not all metrics make good key performance indicators. To choose the right\u00a0KPIs: Tailor them to your role. Different marketing roles need different levels of detail in their KPIs. An SEO lead might care about monthly backlink growth, but a CMO will care [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2465"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2466"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}