{"id":2475,"date":"2024-02-19T14:33:23","date_gmt":"2024-02-19T14:33:23","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/a-beginners-guide-to-seo-reporting\/"},"modified":"2024-02-19T14:33:23","modified_gmt":"2024-02-19T14:33:23","slug":"a-beginners-guide-to-seo-reporting","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/a-beginners-guide-to-seo-reporting\/","title":{"rendered":"A Beginner&#8217;s Guide to SEO Reporting"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>How can you prove to your boss, client, or other stakeholders that you\u2019re not wasting your time with your SEO efforts? The best way is to share regular SEO reports with them that track the performance of your SEO campaign.<\/p>\n<p>SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in\u2014but once you know the basics, you\u2019ll be able to report on SEO in your\u00a0sleep.<\/p>\n<p>In this beginner\u2019s article, I\u2019ll cover the basics of reporting for SEO and show you what to include in your SEO reports.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"SEO reporting best practices\" data-section=\"seo-reporting-best-practices\">\n<h2 class=\"wp-block-heading\"><a id=\"post-172326-_dexlcb188bc7\"\/>SEO reporting best practices<\/h2>\n<\/div>\n<\/div>\n<p>So what makes a good SEO report?<\/p>\n<p>In the past ten years, I\u2019ve created and read many reports, and I\u2019ve noticed one thing: the best SEO reports are <em>data-led, actionable, <\/em>and <em>persuasive.<\/em><\/p>\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1560\" height=\"1496\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-1.png\" alt=\"\" class=\"wp-image-172327\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-1.png 1560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-1-443x425.png 443w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-1-768x736.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-1-1536x1473.png 1536w\" sizes=\"(max-width: 1560px) 100vw, 1560px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-172326-_vl4wcz144vcu\"\/>1. Data-led<\/h3>\n<p>Good SEO reports are grounded in <a href=\"https:\/\/ahrefs.com\/big-data\">high-quality data<\/a>. You need to get as close to the \u201ctruth\u201d as possible. The good news is that you can get all the information you need from three free\u00a0tools.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-172326-_cw3lqufgnyfq\"\/>2. Actionable<\/h3>\n<p>Reports need to lead to useful actions. Put yourself in the shoes of your stakeholders\u2014they\u2019ll expect you to provide an action for every insight you discover.<\/p>\n<p>Here are a few common examples:<\/p>\n<table id=\"tablepress-286\" class=\"tablepress tablepress-id-286 tablepress-responsive tablepress-ahrefs-width-full\">\n<thead>\n<tr class=\"row-1 odd\">\n<th class=\"column-1\">Observation<\/th>\n<th class=\"column-2\">The question you should ask<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2 even\">\n<td class=\"column-1\">Organic traffic is\u00a0down<\/td>\n<td class=\"column-2\">How can we recover lost traffic?<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n<td class=\"column-1\">Lost the number-one ranking for an important keyword<\/td>\n<td class=\"column-2\">How can we get our number-one ranking back?<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n<td class=\"column-1\">There\u2019s a technical issue that\u2019s impacted performance this\u00a0month<\/td>\n<td class=\"column-2\">What can we do to fix\u00a0it?<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n<td class=\"column-1\">Our content is not performing that well this\u00a0month<\/td>\n<td class=\"column-2\">Can it be improved? Does it need a rewrite?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"wp-block-heading\"><a id=\"post-172326-_alym93grdijv\"\/>3. Persuasive<\/h3>\n<p>If you want to engage your boss or client in SEO, you must be persuasive in your SEO reporting.<\/p>\n<p>Aristotle probably isn\u2019t the first person you think can help you with SEO reporting, but an Aristotelian triangle is a good reminder of what to consider if you want to make your reports more persuasive.\u00a0<noscript><img decoding=\"async\" width=\"1560\" height=\"1378\" class=\"wp-image-172328\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-2.png 1560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-2-481x425.png 481w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-2-768x678.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-2-1536x1357.png 1536w\" sizes=\"(max-width: 1560px) 100vw, 1560px\"\/><\/noscript><img decoding=\"async\" width=\"1560\" height=\"1378\" class=\"lazyload wp-image-172328\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-2.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-2.png 1560w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-2-481x425.png 481w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-2-768x678.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-2-1536x1357.png 1536w\" data-sizes=\"(max-width: 1560px) 100vw, 1560px\"\/><\/p>\n<ul>\n<li><strong>Pathos<\/strong>: use logical reasoning, facts, and data to present water-tight arguments. Use SEO tools to back up your reasoning.<\/li>\n<li><strong>Ethos<\/strong>: establish your credibility and ethics through results. If you work with other clients in a similar industry, you can use this to help establish your credibility. If you want to make changes on the website, share quotes from <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\">Google\u2019s Search Essentials<\/a> to show that what you are suggesting is part of <a href=\"https:\/\/ahrefs.com\/blog\/seo-best-practices\/\">SEO best practices<\/a><\/li>\n<li><strong>Logos<\/strong>: make your reports tell a story. If competitors have strong performance, use it to trigger your client into action<\/li>\n<\/ul>\n<p>Lastly, use high modality language. It sounds complicated, but when you write your report, remember to use higher modality words like \u201cwould\u201d and \u201cwill\u201d instead of lower modality words like \u201ccould\u201d and \u201cmight\u201d when you think something is certain or likely.<\/p>\n<p>For example:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1770\" height=\"1164\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-3.png\" alt=\"\" class=\"wp-image-172329\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-3.png 1770w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-3-646x425.png 646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-3-768x505.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-3-1536x1010.png 1536w\" sizes=\"(max-width: 1770px) 100vw, 1770px\"\/><\/noscript><img decoding=\"async\" width=\"1770\" height=\"1164\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-3.png\" alt=\"\" class=\"lazyload wp-image-172329\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-3.png 1770w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-3-646x425.png 646w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-3-768x505.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-3-1536x1010.png 1536w\" data-sizes=\"(max-width: 1770px) 100vw, 1770px\"\/><figcaption class=\"wp-element-caption\">Original image source: https:\/\/cdn.teachstarter.com\/fileserver\/2021\/02\/Modality.jpg<\/figcaption><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"How to build your SEO report\" data-section=\"how-to-build-your-seo-report\"><a id=\"post-172326-_yusw03u7811i\"\/><\/p>\n<h2 class=\"wp-block-heading\">How to build your SEO report<\/h2>\n<\/div>\n<\/div>\n<p>If you\u2019ve been asked to create a regular SEO report, it\u2019s hard to know what to include if you haven\u2019t made one before.<\/p>\n<p>SEO reports can be presented in different formats: spreadsheets, dashboards, and Word documents, but usually, the most popular format is slides. Choose whatever format you think best suits your client or\u00a0boss.<\/p>\n<p>To start your report, break it down into sections and determine which parts are the most relevant to the website you\u2019re reporting on.<\/p>\n<p>Here are the most important things you should include in your report:<\/p>\n<p>This is the first section I would have in my report, but it\u2019s also the last one I write (it\u2019s hard to summarize the key points of an entire report if you haven\u2019t yet created it).<\/p>\n<p>Executive summaries are designed for senior stakeholders who don\u2019t have time to flick through a long report. They want to know the most important points. So you need to keep this section easy to understand.<\/p>\n<p>In bullet points, an executive summary summarizes the key points from the entire report.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-4.png\" alt=\"\" class=\"wp-image-172330\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-4.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-4-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-4-768x432.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"\/><\/noscript><img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-4.png\" alt=\"\" class=\"lazyload wp-image-172330\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-4.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-4-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-4-768x432.png 768w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"2. Organic traffic performance\" data-section=\"organic-traffic-performance\"><a id=\"post-172326-_1ru50ztbtaw\"\/><\/p>\n<h3 class=\"wp-block-heading\">2. Organic traffic performance<\/h3>\n<\/div>\n<\/div>\n<p>Organic traffic and analytics data give a bird\u2019s eye view of a website\u2019s performance over time. This data is often visualized in a graph near the start of many SEO reports.<\/p>\n<p>Most SEO reports visualize performance using GSC, GA, or Ahrefs\u2019 <strong>Overview<\/strong> data. This data can be displayed as a screenshot or exported and turned into a\u00a0chart.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1090\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-5.png\" alt=\"\" class=\"wp-image-172331\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-5-624x425.png 624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-5-768x523.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-5-1536x1046.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1090\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-5.png\" alt=\"\" class=\"lazyload wp-image-172331\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-5.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-5-624x425.png 624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-5-768x523.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-5-1536x1046.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>Here\u2019s an example of comparing Google Search Console (GSC) clicks year over year (YoY). You can use GSC when reporting on a site you own or have access to the GSC profile.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1876\" height=\"1176\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/google-search-console-clicks-year-over-year.png\" alt=\"Google-search-console-clicks-year-over-year\" class=\"wp-image-172332\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/google-search-console-clicks-year-over-year.png 1876w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/google-search-console-clicks-year-over-year-678x425.png 678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/google-search-console-clicks-year-over-year-768x481.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/google-search-console-clicks-year-over-year-1536x963.png 1536w\" sizes=\"(max-width: 1876px) 100vw, 1876px\"\/><\/noscript><img decoding=\"async\" width=\"1876\" height=\"1176\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/google-search-console-clicks-year-over-year.png\" alt=\"Google-search-console-clicks-year-over-year\" class=\"lazyload wp-image-172332\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/google-search-console-clicks-year-over-year.png 1876w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/google-search-console-clicks-year-over-year-678x425.png 678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/google-search-console-clicks-year-over-year-768x481.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/google-search-console-clicks-year-over-year-1536x963.png 1536w\" data-sizes=\"(max-width: 1876px) 100vw, 1876px\"\/><\/figure>\n<p>And here\u2019s another example of <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> <strong>Overview <\/strong>showing YoY performance:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1648\" height=\"1236\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/year-over-year-organic-search-traffic-via-ahrefs-s.png\" alt=\"Year-over-year-organic-search-traffic-via-ahrefs-site-explorer\" class=\"wp-image-172333\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/year-over-year-organic-search-traffic-via-ahrefs-s.png 1648w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/year-over-year-organic-search-traffic-via-ahrefs-s-567x425.png 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/year-over-year-organic-search-traffic-via-ahrefs-s-768x576.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/year-over-year-organic-search-traffic-via-ahrefs-s-1536x1152.png 1536w\" sizes=\"(max-width: 1648px) 100vw, 1648px\"\/><\/noscript><img decoding=\"async\" width=\"1648\" height=\"1236\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/year-over-year-organic-search-traffic-via-ahrefs-s.png\" alt=\"Year-over-year-organic-search-traffic-via-ahrefs-site-explorer\" class=\"lazyload wp-image-172333\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/year-over-year-organic-search-traffic-via-ahrefs-s.png 1648w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/year-over-year-organic-search-traffic-via-ahrefs-s-567x425.png 567w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/year-over-year-organic-search-traffic-via-ahrefs-s-768x576.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/year-over-year-organic-search-traffic-via-ahrefs-s-1536x1152.png 1536w\" data-sizes=\"(max-width: 1648px) 100vw, 1648px\"\/><\/figure>\n<p>If you can\u2019t get access to GSC or GA, then Ahrefs can show your website\u2019s SEO performance over time. This is useful for tracking competitors\u2019 <strong>Organic traffic<\/strong> performance.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p>You can access the report for free in <strong>AWT<\/strong> by clicking on your project in the <strong>Dashboard<\/strong>, scrolling down to <strong>Performance,<\/strong> and toggling the <strong>Years <\/strong>button.<\/p>\n<\/div>\n<p>The key point you want to communicate at this stage is the website\u2019s total performance over time. Is the movement positive, negative, or somewhere in between? And, crucially, what does this mean for the website?<\/p>\n<p>Next to the chart, provide a few lines of commentary on the performance.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>Organic traffic is up 5.5% MoM but down 3%\u00a0YoY<\/li>\n<li>Organic traffic was higher than expected this month. This is due to reason<\/li>\n<li>There was a <a href=\"https:\/\/ahrefs.com\/google-algorithm-updates\">Google algorithm update<\/a> at date that impacted our organic search traffic<\/li>\n<\/ul>\n<p>Once you\u2019ve established the state of organic traffic, the next task is to dig into the keyword rankings to understand which keywords are driving the most traffic.<\/p>\n<p>Clients or stakeholders rarely want to see all of the tracked keyword rankings for their\u00a0site.<\/p>\n<p>Usually, they want to\u00a0see:<\/p>\n<ul>\n<li>Winner and loser keywords from the time period \u2013 which keywords improved and which declined?<\/li>\n<li>A keyword position spread \u2013 for example, XX keywords rank in positions 1-5, XX position rank in positions 6-10)<\/li>\n<\/ul>\n<p>You can use various <a href=\"https:\/\/ahrefs.com\/blog\/keyword-tracking-tools\/\">keyword tracking tools<\/a> to do this, but you\u2019ll need a tool like <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> to regularly track your keyword rankings.<\/p>\n<p>Let\u2019s see how we can include these elements in our report using <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker.<\/a><\/p>\n<p>To find keywords that have improved:<\/p>\n<ul>\n<li>Head to <strong>Position<\/strong><\/li>\n<li>Select <strong>Improved<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"321\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-improved-keywords-via-ahrefs-rank-tracker.png\" alt=\"Position-improved-keywords-via-ahrefs-rank-tracker\" class=\"wp-image-172334\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-improved-keywords-via-ahrefs-rank-tracker.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-improved-keywords-via-ahrefs-rank-tracker-680x107.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-improved-keywords-via-ahrefs-rank-tracker-768x120.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-improved-keywords-via-ahrefs-rank-tracker-1536x241.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"321\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-improved-keywords-via-ahrefs-rank-tracker.png\" alt=\"Position-improved-keywords-via-ahrefs-rank-tracker\" class=\"lazyload wp-image-172334\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-improved-keywords-via-ahrefs-rank-tracker.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-improved-keywords-via-ahrefs-rank-tracker-680x107.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-improved-keywords-via-ahrefs-rank-tracker-768x120.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-improved-keywords-via-ahrefs-rank-tracker-1536x241.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>To view loser keywords, repeat the process but select <strong>Declined<\/strong>.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"317\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-declined-keywords-via-ahrefs-rank-tracker.png\" alt=\"Position-declined-keywords-via-ahrefs-rank-tracker\" class=\"wp-image-172335\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-declined-keywords-via-ahrefs-rank-tracker.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-declined-keywords-via-ahrefs-rank-tracker-680x105.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-declined-keywords-via-ahrefs-rank-tracker-768x119.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-declined-keywords-via-ahrefs-rank-tracker-1536x238.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"317\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-declined-keywords-via-ahrefs-rank-tracker.png\" alt=\"Position-declined-keywords-via-ahrefs-rank-tracker\" class=\"lazyload wp-image-172335\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-declined-keywords-via-ahrefs-rank-tracker.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-declined-keywords-via-ahrefs-rank-tracker-680x105.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-declined-keywords-via-ahrefs-rank-tracker-768x119.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/position-declined-keywords-via-ahrefs-rank-tracker-1536x238.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Once you have exported the keywords, you can present them in a simple table and add a bullet point commentary.\u00a0<noscript><img decoding=\"async\" width=\"1888\" height=\"1207\" class=\"wp-image-172336\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-10.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-10.png 1888w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-10-665x425.png 665w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-10-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-10-768x491.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-10-1536x982.png 1536w\" sizes=\"(max-width: 1888px) 100vw, 1888px\"\/><\/noscript><img decoding=\"async\" width=\"1888\" height=\"1207\" class=\"lazyload wp-image-172336\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-10.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-10.png 1888w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-10-665x425.png 665w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-10-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-10-768x491.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-10-1536x982.png 1536w\" data-sizes=\"(max-width: 1888px) 100vw, 1888px\"\/><\/p>\n<p>To see a keyword position spread, select a time period, then click on the <strong>Positions<\/strong> tab, and it will show how many keywords rank in each position.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"283\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/rank-tracker-dashboard-overview.png\" alt=\"Rank-tracker-dashboard-overview\" class=\"wp-image-172337\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/rank-tracker-dashboard-overview.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/rank-tracker-dashboard-overview-680x94.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/rank-tracker-dashboard-overview-768x106.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/rank-tracker-dashboard-overview-1536x212.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"283\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/rank-tracker-dashboard-overview.png\" alt=\"Rank-tracker-dashboard-overview\" class=\"lazyload wp-image-172337\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/rank-tracker-dashboard-overview.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/rank-tracker-dashboard-overview-680x94.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/rank-tracker-dashboard-overview-768x106.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/rank-tracker-dashboard-overview-1536x212.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>You can visualize this in a chart over time like below, or you can take a screenshot from Ahrefs and include it in your report.\u00a0<noscript><img decoding=\"async\" width=\"1600\" height=\"930\" class=\"wp-image-172338\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-12.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-12.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-12-680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-12-768x446.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-12-1536x893.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"930\" class=\"lazyload wp-image-172338\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-12.png\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-12.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-12-680x395.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-12-768x446.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-12-1536x893.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<p>On the same dashboard, you can get the headline metrics like <a href=\"https:\/\/ahrefs.com\/blog\/share-of-voice\/\">share of voice<\/a>, average position, and SERP features.<\/p>\n<p>If you\u2019ve dabbled in SEO, you\u2019ll know that links are a fairly big deal for SEO. So, how do you report on them in an SEO report?<\/p>\n<p>SEO clients and stakeholders usually want to know two things:<\/p>\n<ul>\n<li>The number of external links you acquired during the time period<\/li>\n<li>The quality of those\u00a0links<\/li>\n<\/ul>\n<p>Luckily, Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> can help you report on both elements.<\/p>\n<p>But before we dive too much into the details, let\u2019s see how we can get an overview of the last calendar month.<\/p>\n<p>To do\u00a0this:<\/p>\n<ul>\n<li>Head to <strong>Calendar<\/strong> on the sidebar<\/li>\n<li>Click on the <strong>Referring domains<\/strong> tab<\/li>\n<li>Check <strong>Dofollow<\/strong><\/li>\n<li><strong>Best links: Only<\/strong><\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1983\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/overview-of-referring-domains-via-ahrefs-calendar.png\" alt=\"Overview-of-referring-domains-via-ahrefs-calendar\" class=\"wp-image-172339\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/overview-of-referring-domains-via-ahrefs-calendar.png 1983w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/overview-of-referring-domains-via-ahrefs-calendar-412x425.png 412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/overview-of-referring-domains-via-ahrefs-calendar-768x793.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/overview-of-referring-domains-via-ahrefs-calendar-1487x1536.png 1487w\" sizes=\"(max-width: 1983px) 100vw, 1983px\"\/><\/noscript><img decoding=\"async\" width=\"1983\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/overview-of-referring-domains-via-ahrefs-calendar.png\" alt=\"Overview-of-referring-domains-via-ahrefs-calendar\" class=\"lazyload wp-image-172339\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/overview-of-referring-domains-via-ahrefs-calendar.png 1983w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/overview-of-referring-domains-via-ahrefs-calendar-412x425.png 412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/overview-of-referring-domains-via-ahrefs-calendar-768x793.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/overview-of-referring-domains-via-ahrefs-calendar-1487x1536.png 1487w\" data-sizes=\"(max-width: 1983px) 100vw, 1983px\"\/><\/figure>\n<p>You could include a screenshot of this heatmap in your report to provide a general overview of the last time period.<\/p>\n<p>To find the number of links acquired from the last calendar period, do the following in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>:<\/p>\n<ul>\n<li>Select <strong>Dofollow<\/strong><\/li>\n<li>Select <strong>New<\/strong><\/li>\n<li>Set the time period (I\u2019ve used the last 30 days, but you can use a <strong>custom range<\/strong> to get the exact dates for the previous month)<\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1114\" height=\"748\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/quantity-of-do-follow-links-via-ahrefs-site-explor.png\" alt=\"Quantity-of-do-follow-links-via-ahrefs-site-explorer\" class=\"wp-image-172340\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/quantity-of-do-follow-links-via-ahrefs-site-explor.png 1114w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/quantity-of-do-follow-links-via-ahrefs-site-explor-633x425.png 633w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/quantity-of-do-follow-links-via-ahrefs-site-explor-768x516.png 768w\" sizes=\"(max-width: 1114px) 100vw, 1114px\"\/><\/noscript><img decoding=\"async\" width=\"1114\" height=\"748\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/quantity-of-do-follow-links-via-ahrefs-site-explor.png\" alt=\"Quantity-of-do-follow-links-via-ahrefs-site-explorer\" class=\"lazyload wp-image-172340\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/quantity-of-do-follow-links-via-ahrefs-site-explor.png 1114w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/quantity-of-do-follow-links-via-ahrefs-site-explor-633x425.png 633w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/quantity-of-do-follow-links-via-ahrefs-site-explor-768x516.png 768w\" data-sizes=\"(max-width: 1114px) 100vw, 1114px\"\/><\/figure>\n<p>Once you\u2019ve added these settings, you can see we\u2019ve acquired 3,446 domains during this period.<\/p>\n<p>If we want to highlight the quality of any of the links, we can do this in the report as well. Just scroll down to see all the domains.<\/p>\n<p>Here\u2019s an example of a <a href=\"https:\/\/ahrefs.com\/blog\/high-quality-backlinks\/\">high-quality link<\/a> Ahrefs.com acquired during this period. It has a domain rating (DR) of 93. This is the type of link that would be worth sharing in an SEO report.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"688\" height=\"88\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/example-of-high-authority-website-with-dr-93.png\" alt=\"Example-of-high-authority-website-with-dr-93\" class=\"wp-image-172341\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/example-of-high-authority-website-with-dr-93.png 688w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/example-of-high-authority-website-with-dr-93-680x87.png 680w\" sizes=\"(max-width: 688px) 100vw, 688px\"\/><\/noscript><img decoding=\"async\" width=\"688\" height=\"88\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/example-of-high-authority-website-with-dr-93.png\" alt=\"Example-of-high-authority-website-with-dr-93\" class=\"lazyload wp-image-172341\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/example-of-high-authority-website-with-dr-93.png 688w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/example-of-high-authority-website-with-dr-93-680x87.png 680w\" data-sizes=\"(max-width: 688px) 100vw, 688px\"\/><\/figure>\n<p>Once we\u2019ve shown this is an important link, the first question stakeholders might ask is, what is the Washington Post linking to on Ahrefs?<\/p>\n<p>If we click on that link, we see they\u2019re linking to our <a href=\"https:\/\/ahrefs.com\/blog\/seo-basics\/\">SEO basics<\/a> article.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"328\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/showing-target-url-via-ahrefs-site-explorer.png\" alt=\"Showing-target-URL-via-ahrefs-site-explorer\" class=\"wp-image-172342\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/showing-target-url-via-ahrefs-site-explorer.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/showing-target-url-via-ahrefs-site-explorer-680x109.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/showing-target-url-via-ahrefs-site-explorer-768x123.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/showing-target-url-via-ahrefs-site-explorer-1536x246.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"328\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/showing-target-url-via-ahrefs-site-explorer.png\" alt=\"Showing-target-URL-via-ahrefs-site-explorer\" class=\"lazyload wp-image-172342\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/showing-target-url-via-ahrefs-site-explorer.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/showing-target-url-via-ahrefs-site-explorer-680x109.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/showing-target-url-via-ahrefs-site-explorer-768x123.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/showing-target-url-via-ahrefs-site-explorer-1536x246.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>This would be a valuable insight to share in the SEO report because it shows that this type of content is capable of earning high-quality links.<\/p>\n<p>Business cases for creating new content can be hard at the best of times. By highlighting high-quality links in your SEO report, the value of content becomes more obvious to stakeholders, and they\u2019ll be more inclined to increase investment in\u00a0SEO.<\/p>\n<p>As well as reporting on links you\u2019ve acquired, it\u2019s worthwhile to report on links you\u2019ve lost.<\/p>\n<p>Sometimes, you can lose links accidentally by making site changes. You can report on this using Ahrefs\u2019 <strong>Broken backlinks<\/strong> report.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1106\" height=\"604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/filter-to-find-broken-backlinks-via-ahrefs-site-ex.png\" alt=\"Filter-to-find-broken-backlinks-via-ahrefs-site-explorer\" class=\"wp-image-172343\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/filter-to-find-broken-backlinks-via-ahrefs-site-ex.png 1106w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/filter-to-find-broken-backlinks-via-ahrefs-site-ex-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/filter-to-find-broken-backlinks-via-ahrefs-site-ex-768x419.png 768w\" sizes=\"(max-width: 1106px) 100vw, 1106px\"\/><\/noscript><img decoding=\"async\" width=\"1106\" height=\"604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/filter-to-find-broken-backlinks-via-ahrefs-site-ex.png\" alt=\"Filter-to-find-broken-backlinks-via-ahrefs-site-explorer\" class=\"lazyload wp-image-172343\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/filter-to-find-broken-backlinks-via-ahrefs-site-ex.png 1106w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/filter-to-find-broken-backlinks-via-ahrefs-site-ex-680x371.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/filter-to-find-broken-backlinks-via-ahrefs-site-ex-768x419.png 768w\" data-sizes=\"(max-width: 1106px) 100vw, 1106px\"\/><\/figure>\n<p>We can see that Ahrefs has a broken backlink from Neil Patel\u2026 alas.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"349\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/broken-link-example-via-ahrefs-site-explorer.png\" alt=\"Broken-link-example-via-Ahrefs-site-explorer\" class=\"wp-image-172344\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/broken-link-example-via-ahrefs-site-explorer.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/broken-link-example-via-ahrefs-site-explorer-680x116.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/broken-link-example-via-ahrefs-site-explorer-768x131.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/broken-link-example-via-ahrefs-site-explorer-1536x262.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"349\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/broken-link-example-via-ahrefs-site-explorer.png\" alt=\"Broken-link-example-via-Ahrefs-site-explorer\" class=\"lazyload wp-image-172344\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/broken-link-example-via-ahrefs-site-explorer.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/broken-link-example-via-ahrefs-site-explorer-680x116.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/broken-link-example-via-ahrefs-site-explorer-768x131.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/broken-link-example-via-ahrefs-site-explorer-1536x262.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Reporting on technical SEO is often harder than it looks. For SEOs, it\u2019s easy to get lost in the details, but most stakeholders aren\u2019t as interested in the details as you are and just want to know one thing: is their site in good technical health?<\/p>\n<p>To answer this question, you can run a <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit <\/a>crawl and check the <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/1424673-what-is-health-score-and-how-is-it-calculated-in-ahrefs-site-audit\">website health score<\/a>.<\/p>\n<div class=\"recommendation\">\n<p>Tip<\/p>\n<div class=\"recommendation-content\">\n<p>If you have access to Google Search Console, you can run a Site Audit for free on your website. <a href=\"https:\/\/ahrefs.com\/site-audit\">Click here to get started<\/a>.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> scores your website from 0-100 after the crawl based on its technical SEO health status. If the score is low, it means there are some technical issues to be\u00a0fixed.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"975\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/ahrefs-site-audit-overview.png\" alt=\"Ahrefs-site-audit-overview\" class=\"wp-image-172345\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/ahrefs-site-audit-overview.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/ahrefs-site-audit-overview-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/ahrefs-site-audit-overview-768x366.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/ahrefs-site-audit-overview-1536x731.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"975\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/ahrefs-site-audit-overview.png\" alt=\"Ahrefs-site-audit-overview\" class=\"lazyload wp-image-172345\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/ahrefs-site-audit-overview.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/ahrefs-site-audit-overview-680x324.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/ahrefs-site-audit-overview-768x366.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/ahrefs-site-audit-overview-1536x731.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>As well as running a Site Audit crawl, you can check in GSC to see if there are any technical issues with page indexing or page experience (like <a href=\"https:\/\/ahrefs.com\/blog\/core-web-vitals\/\">core web vitals<\/a> or\u00a0HTTPs).<\/p>\n<p>Usually, if everything is fine, there isn\u2019t any need to report on it. Unless your stakeholder or client is technically focused, keeping the technical part of your report as concise as possible is\u00a0best.<\/p>\n<p>If you create content regularly, assessing its performance in your SEO reporting is important\u2014otherwise, you won\u2019t know whether you are wasting your\u00a0time.<\/p>\n<p>In my experience, when it comes to content, stakeholders want to\u00a0know:<\/p>\n<ul>\n<li>What the best-performing content was during the time period<\/li>\n<li>What organic traffic it drives<\/li>\n<li>What opportunities exist in the content space<\/li>\n<\/ul>\n<p>For smaller content projects that have less than 1000 URLs, you can use <strong>Portfolios<\/strong> to track these keywords.<\/p>\n<p>I use <strong>Portfolios<\/strong> myself to track the performance of my articles in Ahrefs.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/portfolios-overview-chris-haines-articles-ahrefs.png\" alt=\"Portfolios-overview-chris-haines-articles-ahrefs\" class=\"wp-image-172346\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/portfolios-overview-chris-haines-articles-ahrefs.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/portfolios-overview-chris-haines-articles-ahrefs-680x161.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/portfolios-overview-chris-haines-articles-ahrefs-768x182.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/portfolios-overview-chris-haines-articles-ahrefs-1536x365.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"486\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/portfolios-overview-chris-haines-articles-ahrefs.png\" alt=\"Portfolios-overview-chris-haines-articles-ahrefs\" class=\"lazyload wp-image-172346\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/portfolios-overview-chris-haines-articles-ahrefs.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/portfolios-overview-chris-haines-articles-ahrefs-680x161.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/portfolios-overview-chris-haines-articles-ahrefs-768x182.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/portfolios-overview-chris-haines-articles-ahrefs-1536x365.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Once you\u2019ve set up your Portfolio, head to the <strong>Top pages<\/strong> report and click on <strong>Compare pages<\/strong>. On this page, you can get a good visual screenshot to share in your report of content performance, or if you want, you can <strong>Export<\/strong> the data and chart it yourself in a spreadsheet.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"2006\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/content-top-pages-via-ahrefs-portfolio.jpg\" alt=\"content-top-pages-via-ahrefs-portfolio\" class=\"wp-image-172347\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/content-top-pages-via-ahrefs-portfolio.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/content-top-pages-via-ahrefs-portfolio-434x425.jpg 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/content-top-pages-via-ahrefs-portfolio-768x752.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/content-top-pages-via-ahrefs-portfolio-1536x1505.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"2006\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/content-top-pages-via-ahrefs-portfolio.jpg\" alt=\"content-top-pages-via-ahrefs-portfolio\" class=\"lazyload wp-image-172347\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/content-top-pages-via-ahrefs-portfolio.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/content-top-pages-via-ahrefs-portfolio-434x425.jpg 434w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/content-top-pages-via-ahrefs-portfolio-768x752.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/content-top-pages-via-ahrefs-portfolio-1536x1505.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<p><h3 class=\"wp-block-heading\">7. Competitors\u2019 performance<\/h3>\n<\/p>\n<\/div>\n<p>In addition to reporting on your site\u2019s performance, it can also help to report on your competitor\u2019s performance.<\/p>\n<p>This gives stakeholders a better understanding of the digital landscape they are operating in: who they\u2019ll compete with in SERPs, and who they should look to for inspiration.<\/p>\n<p>You can do this in 30 seconds by heading to <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and typing in your competitor in the search bar.<\/p>\n<p>Then click on the <strong>Organic competitors<\/strong> report, and you\u2019ll get an overview of the top competitors in your\u00a0space.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1847\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/organic-competitors-via-ahrefs-site-explorer.jpg\" alt=\"Organic-competitors-via-ahrefs-site-explorer\" class=\"wp-image-172348\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/organic-competitors-via-ahrefs-site-explorer.jpg 1847w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/organic-competitors-via-ahrefs-site-explorer-383x425.jpg 383w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/organic-competitors-via-ahrefs-site-explorer-768x852.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/organic-competitors-via-ahrefs-site-explorer-1385x1536.jpg 1385w\" sizes=\"(max-width: 1847px) 100vw, 1847px\"\/><\/noscript><img decoding=\"async\" width=\"1847\" height=\"2048\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/organic-competitors-via-ahrefs-site-explorer.jpg\" alt=\"Organic-competitors-via-ahrefs-site-explorer\" class=\"lazyload wp-image-172348\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/organic-competitors-via-ahrefs-site-explorer.jpg 1847w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/organic-competitors-via-ahrefs-site-explorer-383x425.jpg 383w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/organic-competitors-via-ahrefs-site-explorer-768x852.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/organic-competitors-via-ahrefs-site-explorer-1385x1536.jpg 1385w\" data-sizes=\"(max-width: 1847px) 100vw, 1847px\"\/><\/figure>\n<p>If you want to add specific competitors, you can do so using the <strong>Custom<\/strong> tab.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1452\" height=\"430\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/adding-a-custom-competitor-via-ahrefs-site-explore.png\" alt=\"Adding-a-custom-competitor-via-ahrefs-site-explorer\" class=\"wp-image-172349\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/adding-a-custom-competitor-via-ahrefs-site-explore.png 1452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/adding-a-custom-competitor-via-ahrefs-site-explore-680x201.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/adding-a-custom-competitor-via-ahrefs-site-explore-768x227.png 768w\" sizes=\"(max-width: 1452px) 100vw, 1452px\"\/><\/noscript><img decoding=\"async\" width=\"1452\" height=\"430\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/adding-a-custom-competitor-via-ahrefs-site-explore.png\" alt=\"Adding-a-custom-competitor-via-ahrefs-site-explorer\" class=\"lazyload wp-image-172349\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/adding-a-custom-competitor-via-ahrefs-site-explore.png 1452w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/adding-a-custom-competitor-via-ahrefs-site-explore-680x201.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/adding-a-custom-competitor-via-ahrefs-site-explore-768x227.png 768w\" data-sizes=\"(max-width: 1452px) 100vw, 1452px\"\/><\/figure>\n<p>This report is helpful as it gives you a client-friendly visual representation of your competitors\u2019 performance. But more importantly, it shows your competitors\u2019 keywords and their overlap with your own site, helping you to make strategic SEO decisions to outrank them.<\/p>\n<p>In the SEO report, I would screenshot the top half to include in my report and then export the data from the bottom half of the table to filter out the more detailed information that would interest the stakeholders.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"8. Opportunities for improvement\" data-section=\"opportunities\">\n<h3 class=\"wp-block-heading\"><a id=\"post-172326-_1olhq2xh5ttd\"\/>8. Opportunities for improvement<\/h3>\n<\/div>\n<\/div>\n<p>Ahrefs makes it easy to find things to improve in its <strong>Opportunities<\/strong> report. This report can identify content, links, and technical opportunities in a single click.<\/p>\n<p>Here\u2019s an example of the content opportunities it can\u00a0find:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1376\" height=\"952\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/opportunities-report-overview-via-ahrefs.png\" alt=\"Opportunities-report-overview-via-ahrefs\" class=\"wp-image-172350\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/opportunities-report-overview-via-ahrefs.png 1376w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/opportunities-report-overview-via-ahrefs-614x425.png 614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/opportunities-report-overview-via-ahrefs-768x531.png 768w\" sizes=\"(max-width: 1376px) 100vw, 1376px\"\/><\/noscript><img decoding=\"async\" width=\"1376\" height=\"952\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/opportunities-report-overview-via-ahrefs.png\" alt=\"Opportunities-report-overview-via-ahrefs\" class=\"lazyload wp-image-172350\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/opportunities-report-overview-via-ahrefs.png 1376w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/opportunities-report-overview-via-ahrefs-614x425.png 614w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/opportunities-report-overview-via-ahrefs-768x531.png 768w\" data-sizes=\"(max-width: 1376px) 100vw, 1376px\"\/><\/figure>\n<ul>\n<li><strong>Low-hanging fruit keywords<\/strong>: shows keywords between positions 4-15 in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> that could be easy to rank\u00a0for.<\/li>\n<li><strong>Featured snippets<\/strong>: shows keywords between positions 2-8 in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> where the target doesn\u2019t rank for a featured snippet<\/li>\n<li><strong>Top suggestions from Content gap<\/strong>: shows keywords that the target\u2019s top 10 competitors rank for, but the target doesn\u2019t<\/li>\n<li><strong>Content with declining traffic<\/strong>: shows pages with declining traffic in the last six months that could do with an update<\/li>\n<li><strong>Pages only published once<\/strong>: shows old pages that have low traffic that might need an update<\/li>\n<\/ul>\n<p>If you work through this report, it\u2019s easy to spot opportunities for the website you\u2019re reporting on that you can share with stakeholders.<\/p>\n<p>Lastly, most SEO reports will share an update on the progress of their SEO campaign: the work that\u2019s been completed so far, the next stages of the process, and the milestones you aim to\u00a0hit.<\/p>\n<p>The best way to do this is to share progress through an <a href=\"https:\/\/ahrefs.com\/blog\/seo-roadmap\/\">SEO roadmap<\/a> Gantt chart showing your total SEO campaign.<\/p>\n<p>Rather than messing around with a spreadsheet, I usually head to <a href=\"https:\/\/www.canva.com\/templates\/?query=gantt-chart\">Canva<\/a> and use one of their premade templates.<\/p>\n<p>But if you want to go down the spreadsheet route, you can use our <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1i9Er8IFnf4Wg0dLN8tIlcuQAtJaeLj9jI6ESI53q_qw\/copy\">Google Sheets template<\/a>.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"981\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-25.png\" alt=\"\" class=\"wp-image-172351\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-25.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-25-680x326.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-25-768x368.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-25-1536x736.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"981\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-25.png\" alt=\"\" class=\"lazyload wp-image-172351\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-25.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-25-680x326.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-25-768x368.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/02\/word-image-172326-25-1536x736.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>You can quickly adapt these templates for your purposes, giving stakeholders a good idea of what work has been done on the account and what is coming next.<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-172326-_dk6vah77g4od\"\/>Final thoughts<\/h2>\n<p>SEO reports are important as they act as your virtual paper trail, documenting your progress to the top of Google. Without them, it can be hard to prove all the work you\u2019ve put in to get to the number one\u00a0spot.<\/p>\n<p>But for many clients, SEO is just one small ingredient in the marketing mix. They aren\u2019t as interested in the minutiae of SEO as you are. So, if you want to win your clients over on the value of SEO, show them the opportunity, appeal to their emotions, and ground your decisions in industry-trusted data\u2014like Ahrefs.<\/p>\n<p>Got more questions? Ping me <a href=\"https:\/\/twitter.com\/chris_at_b449\">on X<\/a>. \ud83d\ude42<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/seo-reporting\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you prove to your boss, client, or other stakeholders that you\u2019re not wasting your time with your SEO efforts? The best way is to share regular SEO reports with them that track the performance of your SEO campaign. SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2475"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2476"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}