{"id":2534,"date":"2024-03-28T18:31:27","date_gmt":"2024-03-28T18:31:27","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/a-comprehensive-on-page-seo-checklist-for-2024\/"},"modified":"2024-03-28T18:31:27","modified_gmt":"2024-03-28T18:31:27","slug":"a-comprehensive-on-page-seo-checklist-for-2024","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/a-comprehensive-on-page-seo-checklist-for-2024\/","title":{"rendered":"A Comprehensive On-Page SEO Checklist for 2024"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>If you\u2019ve invested time and effort writing an epic piece of content, don\u2019t forget about on-page SEO. It helps google to understand what your page is about and show it to as many people as possible in the search results.<\/p>\n<p>Even better, many on-page improvements are super quick and easy to\u00a0do.<\/p>\n<p>Follow this checklist for perfect on-page SEO every\u00a0time:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"3630\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/on-page-seo-checklist.png\" alt=\"On-page SEO checklist\" class=\"wp-image-174048\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/on-page-seo-checklist.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/on-page-seo-checklist-187x425.png 187w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/on-page-seo-checklist-768x1742.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/on-page-seo-checklist-677x1536.png 677w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/on-page-seo-checklist-903x2048.png 903w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>If you\u2019re looking for a reusable interactive checklist to use time and time again, here are a few other formats<\/p>\n<p>Let\u2019s run through everything real\u00a0quick.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Short descriptive URL\" data-section=\"short-descriptive-url\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_tlsqrmhl7mnx\"\/>\u2611 Short descriptive URL<\/h2>\n<\/div>\n<\/div>\n<p>Google <a href=\"https:\/\/ahrefs.com\/blog\/on-page-seo\/#references\">says<\/a> it\u2019s best to use words that are relevant to your content in page URLs, so you don\u2019t want random gobbledygook urls like <code>domain.com\/734\/834753956756<\/code> if you can avoid it. It\u2019s better to use something short and descriptive like <code>domain.com\/mens\/shirts<\/code>.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1028\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/short-descriptive-urls-are-best-for-seo.png\" alt=\"Short, descriptive URLs are best for SEO\" class=\"wp-image-173786\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/short-descriptive-urls-are-best-for-seo.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/short-descriptive-urls-are-best-for-seo-661x425.png 661w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/short-descriptive-urls-are-best-for-seo-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/short-descriptive-urls-are-best-for-seo-768x493.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/short-descriptive-urls-are-best-for-seo-1536x987.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1028\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/short-descriptive-urls-are-best-for-seo.png\" alt=\"Short, descriptive URLs are best for SEO\" class=\"lazyload wp-image-173786\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/short-descriptive-urls-are-best-for-seo.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/short-descriptive-urls-are-best-for-seo-661x425.png 661w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/short-descriptive-urls-are-best-for-seo-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/short-descriptive-urls-are-best-for-seo-768x493.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/short-descriptive-urls-are-best-for-seo-1536x987.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>It only takes a few seconds to change this in most content management systems:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"650\" height=\"436\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/you-can-change-url-structures-in-most-cmss-in-sec.gif\" alt=\"You can change URL structures in most CMS's in seconds\" class=\"wp-image-173787\"\/><\/noscript><img decoding=\"async\" width=\"650\" height=\"436\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/you-can-change-url-structures-in-most-cmss-in-sec.gif\" alt=\"You can change URL structures in most CMS's in seconds\" class=\"lazyload wp-image-173787\"\/><\/figure>\n<p>If you\u2019re not sure what words or phrases to use, the main keyword you\u2019re targeting is usually a good bet. That\u2019s what we do on the Ahrefs blog 90% of the\u00a0time.<\/p>\n<p>For example, our target keyword for this post is \u201con page SEO checklist,\u201d so that\u2019s what the post\u2019s URL\u00a0is:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1678\" height=\"928\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/using-the-target-keyword-is-never-a-bad-idea-for-a.png\" alt=\"Using the target keyword is never a bad idea for a URL slug\" class=\"wp-image-173788\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/using-the-target-keyword-is-never-a-bad-idea-for-a.png 1678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/using-the-target-keyword-is-never-a-bad-idea-for-a-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/using-the-target-keyword-is-never-a-bad-idea-for-a-768x425.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/using-the-target-keyword-is-never-a-bad-idea-for-a-1536x849.png 1536w\" sizes=\"(max-width: 1678px) 100vw, 1678px\"\/><\/noscript><img decoding=\"async\" width=\"1678\" height=\"928\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/using-the-target-keyword-is-never-a-bad-idea-for-a.png\" alt=\"Using the target keyword is never a bad idea for a URL slug\" class=\"lazyload wp-image-173788\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/using-the-target-keyword-is-never-a-bad-idea-for-a.png 1678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/using-the-target-keyword-is-never-a-bad-idea-for-a-680x376.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/using-the-target-keyword-is-never-a-bad-idea-for-a-768x425.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/using-the-target-keyword-is-never-a-bad-idea-for-a-1536x849.png 1536w\" data-sizes=\"(max-width: 1678px) 100vw, 1678px\"\/><\/figure>\n<p>Few best practices to keep in\u00a0mind:<\/p>\n<ul>\n<li><strong>Avoid repeating words.<\/strong> If your page is about mens shirts and it\u2019s nested in the \/mens\/ subfolder, you don\u2019t need to repeat the word \u201cmens.\u201d <code>domain.com\/mens\/shirts\/<\/code> is better than <code>domain.com\/mens\/mens-shirts\/<\/code><\/li>\n<li><strong>Avoid dates.<\/strong> If a searcher comes across <code>domain.com\/blog\/2020\/fashion-tips\/<\/code> in 2024, they\u2019re going to assume it\u2019s out-of-date even if you updated the content yesterday. So <code>domain.com\/blog\/fashion-tips\/<\/code> would be better.<\/li>\n<li><strong>Avoid being too specific.<\/strong> If your URL is <code>domain.com\/blog\/20-best-fashion-tips\/<\/code>, it\u2019s going to look weird if you add more tips to your post later on. Using the less specific <code>domain.com\/blog\/best-fashion-tips\/<\/code> gives you more future freedom.<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Compelling title tag and meta description\" data-section=\"compelling-title-tag-and-meta-description\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_fmg2o7nq58d8\"\/>\u2611 Compelling title tag and meta description<\/h2>\n<\/div>\n<\/div>\n<p>Google <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/title-link\">says<\/a> that title tags are often the main piece of information searchers use to decide which result to click on. If yours is boring and dull, you\u2019re probably not going to get as many clicks as you could\u2014even if you\u00a0rank.<\/p>\n<p>It\u2019s the same story for meta descriptions, which Google often uses for the descriptive snippet.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1392\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/pages-with-compelling-title-tags-and-meta-descript.png\" alt=\"Pages with compelling title tags and meta descriptions get more clicks\" class=\"wp-image-173789\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/pages-with-compelling-title-tags-and-meta-descript.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/pages-with-compelling-title-tags-and-meta-descript-489x425.png 489w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/pages-with-compelling-title-tags-and-meta-descript-768x668.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/pages-with-compelling-title-tags-and-meta-descript-1536x1336.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1392\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/pages-with-compelling-title-tags-and-meta-descript.png\" alt=\"Pages with compelling title tags and meta descriptions get more clicks\" class=\"lazyload wp-image-173789\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/pages-with-compelling-title-tags-and-meta-descript.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/pages-with-compelling-title-tags-and-meta-descript-489x425.png 489w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/pages-with-compelling-title-tags-and-meta-descript-768x668.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/pages-with-compelling-title-tags-and-meta-descript-1536x1336.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>There\u2019s no one-size-fits-all approach for title tags, but the ABC formula is a decent starting point for blog\u00a0posts:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1800\" height=\"346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-abc-formula-to-craft-more-compelling-title.png\" alt=\"Use the ABC formula to craft more compelling title tags\" class=\"wp-image-173790\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-abc-formula-to-craft-more-compelling-title.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-abc-formula-to-craft-more-compelling-title-680x131.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-abc-formula-to-craft-more-compelling-title-768x148.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-abc-formula-to-craft-more-compelling-title-1536x295.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/noscript><img decoding=\"async\" width=\"1800\" height=\"346\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-abc-formula-to-craft-more-compelling-title.png\" alt=\"Use the ABC formula to craft more compelling title tags\" class=\"lazyload wp-image-173790\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-abc-formula-to-craft-more-compelling-title.png 1800w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-abc-formula-to-craft-more-compelling-title-680x131.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-abc-formula-to-craft-more-compelling-title-768x148.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-abc-formula-to-craft-more-compelling-title-1536x295.png 1536w\" data-sizes=\"(max-width: 1800px) 100vw, 1800px\"\/><\/figure>\n<p>For your meta description, my best advice is to try to expand on your title tag to give searchers more detail and context.<\/p>\n<p>If you\u2019re struggling or just want a fast solution, give <a href=\"https:\/\/ahrefs.com\/writing-tools\/seo-title-generator\">our free AI title tag generator<\/a> and <a href=\"https:\/\/ahrefs.com\/writing-tools\/meta-description-generator\">meta description generator<\/a> a shot. Tell the tools what your page is about and your desired writing tone and they\u2019ll generate a few options.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"710\" height=\"342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-ahrefs-free-ai-and-meta-description-generator.gif\" alt=\"Use Ahrefs' free AI and meta description generators to craft compelling copy in seconds\" class=\"wp-image-173791\"\/><\/noscript><img decoding=\"async\" width=\"710\" height=\"342\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-ahrefs-free-ai-and-meta-description-generator.gif\" alt=\"Use Ahrefs' free AI and meta description generators to craft compelling copy in seconds\" class=\"lazyload wp-image-173791\"\/><\/figure>\n<p>Remember to keep them both short and swee, too. If they\u2019re too long, they\u2019ll get cut-off in search. This looks odd and makes them less compelling. You can use a free tool like <a href=\"https:\/\/www.highervisibility.com\/seo\/tools\/serp-snippet-optimizer\/\">this one <\/a>to check for truncation before publishing, or Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> to find all the issues on your\u00a0site.<\/p>\n<p>Google <a href=\"https:\/\/developers.google.com\/style\/headings\">recommends<\/a> using one <a href=\"https:\/\/ahrefs.com\/blog\/h1-tag\/\">H1 tag<\/a> per page. It makes sense to use this for your page title as H1 is the highest level heading there\u00a0is.<\/p>\n<p>Most content management systems do this automatically, but you can double-check your title is indeed a H1 for free using <a href=\"https:\/\/ahrefs.com\/seo-toolbar\">Ahrefs SEO toolbar<\/a>. Just click the Content tab:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1766\" height=\"1242\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-ahrefs-seo-toolbar-to-check-the-structure.png\" alt=\"Use the Ahrefs SEO Toolbar to check the structure of your content\" class=\"wp-image-173792\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-ahrefs-seo-toolbar-to-check-the-structure.png 1766w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-ahrefs-seo-toolbar-to-check-the-structure-604x425.png 604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-ahrefs-seo-toolbar-to-check-the-structure-768x540.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-ahrefs-seo-toolbar-to-check-the-structure-1536x1080.png 1536w\" sizes=\"(max-width: 1766px) 100vw, 1766px\"\/><\/noscript><img decoding=\"async\" width=\"1766\" height=\"1242\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-ahrefs-seo-toolbar-to-check-the-structure.png\" alt=\"Use the Ahrefs SEO Toolbar to check the structure of your content\" class=\"lazyload wp-image-173792\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-ahrefs-seo-toolbar-to-check-the-structure.png 1766w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-ahrefs-seo-toolbar-to-check-the-structure-604x425.png 604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-ahrefs-seo-toolbar-to-check-the-structure-768x540.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-ahrefs-seo-toolbar-to-check-the-structure-1536x1080.png 1536w\" data-sizes=\"(max-width: 1766px) 100vw, 1766px\"\/><\/figure>\n<p>If the copy you\u2019d expect to be wrapped in a H1 tag isn\u2019t, hit up your developer!<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Gets to the point\u00a0fast\" data-section=\"gets-to-the-point\u00a0fast\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_s6u7nwg6po9p\"\/>\u2611 Gets to the point\u00a0fast<\/h2>\n<\/div>\n<\/div>\n<p>People want what you promised them in your title and meta description, so don\u2019t kick things off with a load of fluff. Get straight to the point and give the reader what they came for in the first sentence.<\/p>\n<p>There\u2019s no one-size-fits-all way to do this. It all depends on what searchers are looking for.<\/p>\n<p>For example, when people search for \u201ctoxic backlinks,\u201d they\u2019re overwhelmingly looking for a definition above all else. That\u2019s why I made the very first paragraph of my article the definition:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1328\" height=\"746\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/people-have-short-attention-spans-get-to-the-poin.png\" alt=\"People have short attention spans; get to the point fast\" class=\"wp-image-173793\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/people-have-short-attention-spans-get-to-the-poin.png 1328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/people-have-short-attention-spans-get-to-the-poin-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/people-have-short-attention-spans-get-to-the-poin-768x431.png 768w\" sizes=\"(max-width: 1328px) 100vw, 1328px\"\/><\/noscript><img decoding=\"async\" width=\"1328\" height=\"746\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/people-have-short-attention-spans-get-to-the-poin.png\" alt=\"People have short attention spans; get to the point fast\" class=\"lazyload wp-image-173793\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/people-have-short-attention-spans-get-to-the-poin.png 1328w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/people-have-short-attention-spans-get-to-the-poin-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/people-have-short-attention-spans-get-to-the-poin-768x431.png 768w\" data-sizes=\"(max-width: 1328px) 100vw, 1328px\"\/><\/figure>\n<p>But when people search for \u201cbest snow blower,\u201d they just want a recommendation\u2014so that\u2019s what Wirecutter gives them in the first paragraph:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1394\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/wirecutter-is-great-at-getting-to-the-point-in-the.png\" alt=\"Wirecutter is great at getting to the point in their intros\" class=\"wp-image-173794\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/wirecutter-is-great-at-getting-to-the-point-in-the.png 1394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/wirecutter-is-great-at-getting-to-the-point-in-the-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/wirecutter-is-great-at-getting-to-the-point-in-the-768x288.png 768w\" sizes=\"(max-width: 1394px) 100vw, 1394px\"\/><\/noscript><img decoding=\"async\" width=\"1394\" height=\"522\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/wirecutter-is-great-at-getting-to-the-point-in-the.png\" alt=\"Wirecutter is great at getting to the point in their intros\" class=\"lazyload wp-image-173794\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/wirecutter-is-great-at-getting-to-the-point-in-the.png 1394w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/wirecutter-is-great-at-getting-to-the-point-in-the-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/wirecutter-is-great-at-getting-to-the-point-in-the-768x288.png 768w\" data-sizes=\"(max-width: 1394px) 100vw, 1394px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> I think Wirecutter\u2019s opening paragraph could be even better because there\u2019s no point in that first sentence. If you\u2019re searching for \u201cbest snow blower,\u201d you already know the benefits of the product. You just want to know which one is\u00a0best!<\/p><\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Descriptive subheadings\" data-section=\"descriptive-subheadings\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_sckdguui32br\"\/>\u2611 Descriptive subheadings<\/h2>\n<\/div>\n<\/div>\n<p>Google\u2019s John Mueller <a href=\"https:\/\/www.youtube.com\/watch?v=QG2BoWRhb0k&amp;t=2168s\">said<\/a> that the search giant uses headings to help better understand the content on a page. This is why you need to make sure they\u2019re clear and descriptive.<\/p>\n<p>It\u2019s easy to miss the mark here. We\u2019ve even been guilty of it ourselves.<\/p>\n<p>For example, look at these two subheadings from <a href=\"https:\/\/ahrefs.com\/blog\/blogging-tips\/\">our list of blogging tips<\/a>:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1314\" height=\"340\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/some-of-our-rather-cryptic-subheadings-from-our-li.png\" alt=\"Some of our rather cryptic subheadings from our list of blogging tips\" class=\"wp-image-173795\" style=\"width:456px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/some-of-our-rather-cryptic-subheadings-from-our-li.png 1314w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/some-of-our-rather-cryptic-subheadings-from-our-li-680x176.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/some-of-our-rather-cryptic-subheadings-from-our-li-768x199.png 768w\" sizes=\"(max-width: 1314px) 100vw, 1314px\"\/><\/noscript><img decoding=\"async\" width=\"1314\" height=\"340\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/some-of-our-rather-cryptic-subheadings-from-our-li.png\" alt=\"Some of our rather cryptic subheadings from our list of blogging tips\" class=\"lazyload wp-image-173795\" style=\"width:456px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/some-of-our-rather-cryptic-subheadings-from-our-li.png 1314w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/some-of-our-rather-cryptic-subheadings-from-our-li-680x176.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/some-of-our-rather-cryptic-subheadings-from-our-li-768x199.png 768w\" data-sizes=\"(max-width: 1314px) 100vw, 1314px\"\/><\/figure>\n<p>Do you have any idea what those mean at first glance?<\/p>\n<p>Me neither. And many of the other subheadings in our post were also unclear.<\/p>\n<p>If you suspect the same might be true for your subheadings, try this: ask ChatGPT to rewrite them for clarity.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1016\" height=\"226\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/asking-chatgpt-to-rewrite-subheadings-for-clarity.png\" alt=\"Asking ChatGPT to rewrite subheadings for clarity\" class=\"wp-image-173796\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/asking-chatgpt-to-rewrite-subheadings-for-clarity.png 1016w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/asking-chatgpt-to-rewrite-subheadings-for-clarity-680x151.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/asking-chatgpt-to-rewrite-subheadings-for-clarity-768x171.png 768w\" sizes=\"(max-width: 1016px) 100vw, 1016px\"\/><\/noscript><img decoding=\"async\" width=\"1016\" height=\"226\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/asking-chatgpt-to-rewrite-subheadings-for-clarity.png\" alt=\"Asking ChatGPT to rewrite subheadings for clarity\" class=\"lazyload wp-image-173796\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/asking-chatgpt-to-rewrite-subheadings-for-clarity.png 1016w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/asking-chatgpt-to-rewrite-subheadings-for-clarity-680x151.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/asking-chatgpt-to-rewrite-subheadings-for-clarity-768x171.png 768w\" data-sizes=\"(max-width: 1016px) 100vw, 1016px\"\/><\/figure>\n<p>This is exactly <a href=\"https:\/\/www.youtube.com\/watch?v=zlNIHl92b3k\">what Sam did<\/a> for our post, and it made them much clearer in seconds.<\/p>\n<p>For example, \u201cCreate a \u2018Do 100\u2019 project\u201d became \u201cStart a \u2018write 100 blog posts\u2019 project\u201d:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"632\" height=\"136\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-subheading-rewritten-by-chatgpt.png\" alt=\"Example of a subheading rewritten by ChatGPT\" class=\"wp-image-173797\"\/><\/noscript><img decoding=\"async\" width=\"632\" height=\"136\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-subheading-rewritten-by-chatgpt.png\" alt=\"Example of a subheading rewritten by ChatGPT\" class=\"lazyload wp-image-173797\"\/><\/figure>\n<p>Make sure your subheadings have proper hierarchy, too. It helps Google to understand the structure and makes it easier to skim for readers.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1478\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/headings-improve-user-experience-by-creating-hiera.png\" alt=\"Headings improve user experience by creating hierarchy\" class=\"wp-image-173798\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/headings-improve-user-experience-by-creating-hiera.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/headings-improve-user-experience-by-creating-hiera-460x425.png 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/headings-improve-user-experience-by-creating-hiera-768x709.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/headings-improve-user-experience-by-creating-hiera-1536x1419.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1478\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/headings-improve-user-experience-by-creating-hiera.png\" alt=\"Headings improve user experience by creating hierarchy\" class=\"lazyload wp-image-173798\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/headings-improve-user-experience-by-creating-hiera.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/headings-improve-user-experience-by-creating-hiera-460x425.png 460w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/headings-improve-user-experience-by-creating-hiera-768x709.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/headings-improve-user-experience-by-creating-hiera-1536x1419.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Aligns with search intent\" data-section=\"aligns-with-search-intent\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_vqipgkjlio6t\"\/>\u2611 Aligns with search intent<\/h2>\n<\/div>\n<\/div>\n<p>Search intent is the reason behind the search. Unless your page aligns with intent and gives searchers what they\u2019re looking for, your chances of ranking high are slim to\u00a0none.<\/p>\n<p>To show just how important this is, look at this\u00a0graph:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1444\" height=\"682\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-rankings-for-backlink-checker-shot-up-after.png\" alt=\"Our rankings for &quot;backlink checker&quot; shot up after we matched search intent\" class=\"wp-image-173799\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-rankings-for-backlink-checker-shot-up-after.png 1444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-rankings-for-backlink-checker-shot-up-after-680x321.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-rankings-for-backlink-checker-shot-up-after-768x363.png 768w\" sizes=\"(max-width: 1444px) 100vw, 1444px\"\/><\/noscript><img decoding=\"async\" width=\"1444\" height=\"682\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-rankings-for-backlink-checker-shot-up-after.png\" alt=\"Our rankings for &quot;backlink checker&quot; shot up after we matched search intent\" class=\"lazyload wp-image-173799\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-rankings-for-backlink-checker-shot-up-after.png 1444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-rankings-for-backlink-checker-shot-up-after-680x321.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-rankings-for-backlink-checker-shot-up-after-768x363.png 768w\" data-sizes=\"(max-width: 1444px) 100vw, 1444px\"\/><\/figure>\n<p>This shows our ranking position for the keyword \u201cbacklink checker\u201d over time. You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1.<\/p>\n<p>How? By optimizing our page for search intent.<\/p>\n<p>Here\u2019s what the page looked like before:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1745\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-original-backlink-checker-landing-page.jpg\" alt=\"Our original &quot;backlink checker&quot; landing page\" class=\"wp-image-173800\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-original-backlink-checker-landing-page.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-original-backlink-checker-landing-page-499x425.jpg 499w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-original-backlink-checker-landing-page-768x654.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-original-backlink-checker-landing-page-1536x1309.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1745\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-original-backlink-checker-landing-page.jpg\" alt=\"Our original &quot;backlink checker&quot; landing page\" class=\"lazyload wp-image-173800\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-original-backlink-checker-landing-page.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-original-backlink-checker-landing-page-499x425.jpg 499w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-original-backlink-checker-landing-page-768x654.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-original-backlink-checker-landing-page-1536x1309.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Here\u2019s what it looks like\u00a0now:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"909\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-current-backlink-checker-landing-page.png\" alt=\"Our current &quot;backlink checker&quot; landing page\" class=\"wp-image-173801\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-current-backlink-checker-landing-page.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-current-backlink-checker-landing-page-680x302.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-current-backlink-checker-landing-page-768x341.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-current-backlink-checker-landing-page-1536x682.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"909\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-current-backlink-checker-landing-page.png\" alt=\"Our current &quot;backlink checker&quot; landing page\" class=\"lazyload wp-image-173801\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-current-backlink-checker-landing-page.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-current-backlink-checker-landing-page-680x302.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-current-backlink-checker-landing-page-768x341.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/our-current-backlink-checker-landing-page-1536x682.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Minor design tweaks aside, there\u2019s one important difference: there\u2019s now a free backlink checker embedded. Before it just asked visitors to start a trial of our SEO software.<\/p>\n<p>By catering to what searchers actually wanted, we improved the page\u2019s rankings and its estimated search traffic from ~18K to ~215K monthly visits. That\u2019s a 12X improvement!<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1414\" height=\"704\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-increased-by-12x-when-we-improved-search-i.png\" alt=\"Traffic increased by 12X when we improved search intent. That's huge!\" class=\"wp-image-173802\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-increased-by-12x-when-we-improved-search-i.png 1414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-increased-by-12x-when-we-improved-search-i-680x339.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-increased-by-12x-when-we-improved-search-i-768x382.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-increased-by-12x-when-we-improved-search-i-400x200.png 400w\" sizes=\"(max-width: 1414px) 100vw, 1414px\"\/><\/noscript><img decoding=\"async\" width=\"1414\" height=\"704\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-increased-by-12x-when-we-improved-search-i.png\" alt=\"Traffic increased by 12X when we improved search intent. That's huge!\" class=\"lazyload wp-image-173802\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-increased-by-12x-when-we-improved-search-i.png 1414w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-increased-by-12x-when-we-improved-search-i-680x339.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-increased-by-12x-when-we-improved-search-i-768x382.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-increased-by-12x-when-we-improved-search-i-400x200.png 400w\" data-sizes=\"(max-width: 1414px) 100vw, 1414px\"\/><\/figure>\n<p>But how did we know what searchers wanted?<\/p>\n<p>Back then, we had to do a manual analysis of the top search results. While you can still do that, it\u2019s much easier just to click the \u201cIdentify intents\u201d button in Keywords Explorer:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"878\" height=\"404\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-identify-intents-button-in-keywords-expl.png\" alt=\"Use the &quot;Identify intents&quot; button in Keywords Explorer to quickly understand what searchers are looking for\" class=\"wp-image-173803\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-identify-intents-button-in-keywords-expl.png 878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-identify-intents-button-in-keywords-expl-680x313.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-identify-intents-button-in-keywords-expl-768x353.png 768w\" sizes=\"(max-width: 878px) 100vw, 878px\"\/><\/noscript><img decoding=\"async\" width=\"878\" height=\"404\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-identify-intents-button-in-keywords-expl.png\" alt=\"Use the &quot;Identify intents&quot; button in Keywords Explorer to quickly understand what searchers are looking for\" class=\"lazyload wp-image-173803\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-identify-intents-button-in-keywords-expl.png 878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-identify-intents-button-in-keywords-expl-680x313.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-the-identify-intents-button-in-keywords-expl-768x353.png 768w\" data-sizes=\"(max-width: 878px) 100vw, 878px\"\/><\/figure>\n<p>This uses the power of AI to analyze the top search results and tell you what searchers are looking for.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Covers the topic in\u00a0full\" data-section=\"covers-the-topic-in\u00a0full\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_k3xmbdd28u0a\"\/>\u2611 Covers the topic in\u00a0full<\/h2>\n<\/div>\n<\/div>\n<p>Broadly aligning your content with search intent isn\u2019t enough. It should also cover the topic in full to tell searchers everything they want to know. This can help it rank for more keywords and bring more traffic as a result, too.<\/p>\n<p>To find what searchers are looking for, look for common subtopics among top-ranking pages.<\/p>\n<p>There are a few ways you can do\u00a0this.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-173784-_4vwl9bddxjhb\"\/>Manually check the top-ranking pages<\/h3>\n<p>Search for your target keyword in Google, open a few top-ranking pages, and eyeball them for commonalities.<\/p>\n<p>For example, many top results for \u201cbest running shoes for flat feet\u201d give a budget option:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1200\" height=\"583\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/many-first-page-results-for-best-running-shoes-fo.gif\" alt=\"Many first-page results for &quot;best running shoes for flat feet&quot; talk about the best budget option&#10;\" class=\"wp-image-173804\"\/><\/noscript><img decoding=\"async\" width=\"1200\" height=\"583\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/many-first-page-results-for-best-running-shoes-fo.gif\" alt=\"Many first-page results for &quot;best running shoes for flat feet&quot; talk about the best budget option&#10;\" class=\"lazyload wp-image-173804\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-173784-_jibkp3nuxij0\"\/>Check the keyword rankings of top-ranking pages<\/h3>\n<p>Pages often rank for keywords related to the subtopics they cover. If you see many top pages ranking for these keywords, it\u2019s probably an important subtopic to\u00a0cover.<\/p>\n<p>Here\u2019s how to find these keywords:<\/p>\n<ol>\n<li>Go to the Competitive Analysis tool in Ahrefs<\/li>\n<li>Enter your page\u2019s URL in the \u201cThis target doesn\u2019t rank for\u201d field. (If you haven\u2019t published your page yet, enter the URL you plan to\u00a0use.)<\/li>\n<li>Enter the URLs of a few similar top-ranking pages in the \u201cBut these competitors do\u201d fields<\/li>\n<li>Look for keywords that represent subtopics<\/li>\n<\/ol>\n<p>For example, the top three results for \u201cbest running shoes for flat feet\u201d also rank in the top 10 for many keywords related to men and women\u2019s shoes:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"790\" height=\"684\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/keyword-rankings-for-top-ranking-pages-often-revea.png\" alt=\"Keyword rankings for top-ranking pages often reveal important subtopics\" class=\"wp-image-173805\" style=\"width:564px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/keyword-rankings-for-top-ranking-pages-often-revea.png 790w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/keyword-rankings-for-top-ranking-pages-often-revea-491x425.png 491w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/keyword-rankings-for-top-ranking-pages-often-revea-768x665.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\"\/><\/noscript><img decoding=\"async\" width=\"790\" height=\"684\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/keyword-rankings-for-top-ranking-pages-often-revea.png\" alt=\"Keyword rankings for top-ranking pages often reveal important subtopics\" class=\"lazyload wp-image-173805\" style=\"width:564px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/keyword-rankings-for-top-ranking-pages-often-revea.png 790w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/keyword-rankings-for-top-ranking-pages-often-revea-491x425.png 491w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/keyword-rankings-for-top-ranking-pages-often-revea-768x665.png 768w\" data-sizes=\"(max-width: 790px) 100vw, 790px\"\/><\/figure>\n<p>This tells you that the best picks for men and women is an important subtopic to include.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-173784-_hp6giws6i1z6\"\/>Find subtopics with the help of\u00a0AI<\/h3>\n<p>It\u2019s currently in beta, but the new AI Content Grader in Ahrefs finds \u201cmissing\u201d subtopics. It does this by comparing the content of the three top-ranking pages for your target keyword to your content.<\/p>\n<p>To use it, just enter your target keyword and your page\u2019s URL. (If you haven\u2019t published your page yet, enter the URL you plan to\u00a0use).<\/p>\n<p>For example, here\u2019s one of its suggestions for the keyword \u201cbest running shoes for flat\u00a0feet\u201d:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"732\" height=\"576\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ai-suggestions-for-subtopics-to-include-via-ahref.png\" alt=\"AI suggestions for subtopics to include, via Ahrefs' Content Grader\" class=\"wp-image-173806\" style=\"width:475px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ai-suggestions-for-subtopics-to-include-via-ahref.png 732w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ai-suggestions-for-subtopics-to-include-via-ahref-540x425.png 540w\" sizes=\"(max-width: 732px) 100vw, 732px\"\/><\/noscript><img decoding=\"async\" width=\"732\" height=\"576\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ai-suggestions-for-subtopics-to-include-via-ahref.png\" alt=\"AI suggestions for subtopics to include, via Ahrefs' Content Grader\" class=\"lazyload wp-image-173806\" style=\"width:475px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ai-suggestions-for-subtopics-to-include-via-ahref.png 732w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/ai-suggestions-for-subtopics-to-include-via-ahref-540x425.png 540w\" data-sizes=\"(max-width: 732px) 100vw, 732px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Has 'information gain'\" data-section=\"information-gain\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_365l74fp8tas\"\/>\u2611 Has \u201cinformation gain\u201d<\/h2>\n<\/div>\n<\/div>\n<p>Information gain is a measure of how unique your content is. Google describes a mechanism for scoring this in <a href=\"https:\/\/patents.google.com\/patent\/US11354342B2\/en\">a patent<\/a> granted in June\u00a02022.<\/p>\n<p>Two months later, in August 2022, Google launched the <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\">helpful content update<\/a>, which they described as \u201cpart of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.\u201d<\/p>\n<p>Are these two things related? Nobody knows. But what we do know is that <strong>Google cares about the originality of your content, and almost certainly has mechanisms in place for identifying it.\u00a0<\/strong><\/p>\n<p>This means that covering what other top-ranking pages cover isn\u2019t enough for a well-optimized page. It also <em>needs<\/em> to bring something new and valuable to the\u00a0table.<\/p>\n<p>For example, my colleague Chris collected data on how folks deal with low-quality backlinks for <a href=\"https:\/\/ahrefs.com\/blog\/remove-backlinks\/\">his post on removing backlinks<\/a>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1378\" height=\"976\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-chris-did-for-his-post-on-removing-backli.png\" alt=\"Research Chris did for his post on removing backlinks\" class=\"wp-image-173807\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-chris-did-for-his-post-on-removing-backli.png 1378w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-chris-did-for-his-post-on-removing-backli-600x425.png 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-chris-did-for-his-post-on-removing-backli-768x544.png 768w\" sizes=\"(max-width: 1378px) 100vw, 1378px\"\/><\/noscript><img decoding=\"async\" width=\"1378\" height=\"976\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-chris-did-for-his-post-on-removing-backli.png\" alt=\"Research Chris did for his post on removing backlinks\" class=\"lazyload wp-image-173807\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-chris-did-for-his-post-on-removing-backli.png 1378w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-chris-did-for-his-post-on-removing-backli-600x425.png 600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-chris-did-for-his-post-on-removing-backli-768x544.png 768w\" data-sizes=\"(max-width: 1378px) 100vw, 1378px\"\/><\/figure>\n<p>Ryan interviewed three B2B marketers for unique insights for <a href=\"https:\/\/ahrefs.com\/blog\/b2b-content-marketing\/\">his post on B2B content marketing<\/a>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1344\" height=\"562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-ryan-did-for-his-post-on-b2b-content-mark.png\" alt=\"Research Ryan did for his post on B2B content marketing\" class=\"wp-image-173808\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-ryan-did-for-his-post-on-b2b-content-mark.png 1344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-ryan-did-for-his-post-on-b2b-content-mark-680x284.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-ryan-did-for-his-post-on-b2b-content-mark-768x321.png 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\"\/><\/noscript><img decoding=\"async\" width=\"1344\" height=\"562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-ryan-did-for-his-post-on-b2b-content-mark.png\" alt=\"Research Ryan did for his post on B2B content marketing\" class=\"lazyload wp-image-173808\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-ryan-did-for-his-post-on-b2b-content-mark.png 1344w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-ryan-did-for-his-post-on-b2b-content-mark-680x284.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/research-ryan-did-for-his-post-on-b2b-content-mark-768x321.png 768w\" data-sizes=\"(max-width: 1344px) 100vw, 1344px\"\/><\/figure>\n<p>And I worked with Patrick Stox to create an interactive workflow and template for <a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">my content audit guide<\/a>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"896\" height=\"543\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/template-i-made-for-my-post-on-how-to-do-a-content.gif\" alt=\"Template I made for my post on how to do a content audit\" class=\"wp-image-173809\"\/><\/noscript><img decoding=\"async\" width=\"896\" height=\"543\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/template-i-made-for-my-post-on-how-to-do-a-content.gif\" alt=\"Template I made for my post on how to do a content audit\" class=\"lazyload wp-image-173809\"\/><\/figure>\n<p>None of these posts are completely unique. They contain plenty of information that you can probably find elsewhere\u2014and that\u2019s fine. What matters is that we\u2019re bringing at least <em>something<\/em> new to the\u00a0table.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Showcases your experience and expertise\" data-section=\"experience-and-expertise\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_ta9ffmqaqv11\"\/>\u2611 Showcases your experience and expertise<\/h2>\n<\/div>\n<\/div>\n<p>Google\u2019s algorithms are designed to surface content that demonstrates <a href=\"https:\/\/ahrefs.com\/blog\/eeat-seo\/\">E-E-A-T<\/a>: Experience, Expertise, Authority, and\u00a0Trust.<\/p>\n<p>If you\u2019re an expert in your field or crafted your content from personal experience, your page already has E-E-A-T. But searchers aren\u2019t going to know that without reading it, so you should try to showcase it as obviously as you can on the page. Let\u2019s look at two ways to do\u00a0this.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-173784-_bztqsdefu3ae\"\/>Flash your credentials<\/h3>\n<p>Healthline does this extremely well. The very first thing you see on their page about rheumatoid arthritis is that the content was reviewed by a rheumatologist:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/healthline-flashes-authors-credentials-right-in-t.png\" alt=\"Healthline flashes author's credentials right in the intro\" class=\"wp-image-173810\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/healthline-flashes-authors-credentials-right-in-t.png 1024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/healthline-flashes-authors-credentials-right-in-t-680x327.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/healthline-flashes-authors-credentials-right-in-t-768x369.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/healthline-flashes-authors-credentials-right-in-t.png\" alt=\"Healthline flashes author's credentials right in the intro\" class=\"lazyload wp-image-173810\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/healthline-flashes-authors-credentials-right-in-t.png 1024w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/healthline-flashes-authors-credentials-right-in-t-680x327.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/healthline-flashes-authors-credentials-right-in-t-768x369.png 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-173784-_p1b1ryb5tq4\"\/>Put your uniqueness front and center<\/h3>\n<p>If you\u2019ve put time and effort into adding \u201cinformation gain\u201d to your content, don\u2019t bury it. Make sure searchers see it right away so they know they can trust\u00a0you.<\/p>\n<p>For example, to curate our list of the best Facebook groups for SEOs, we asked the 12K+ members of our customer-only group to vote for their favorites. Instead of burying this fact deep in the post, we highlighted it in the very first paragraph.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1012\" height=\"358\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/always-put-your-uniqueness-front-and-center.png\" alt=\"Always put your uniqueness front and center\" class=\"wp-image-173811\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/always-put-your-uniqueness-front-and-center.png 1012w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/always-put-your-uniqueness-front-and-center-680x241.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/always-put-your-uniqueness-front-and-center-768x272.png 768w\" sizes=\"(max-width: 1012px) 100vw, 1012px\"\/><\/noscript><img decoding=\"async\" width=\"1012\" height=\"358\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/always-put-your-uniqueness-front-and-center.png\" alt=\"Always put your uniqueness front and center\" class=\"lazyload wp-image-173811\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/always-put-your-uniqueness-front-and-center.png 1012w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/always-put-your-uniqueness-front-and-center-680x241.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/always-put-your-uniqueness-front-and-center-768x272.png 768w\" data-sizes=\"(max-width: 1012px) 100vw, 1012px\"\/><\/figure>\n<p>For a page to earn backlinks (which are a strong ranking factor) and shares, people have to actually consume the content. This isn\u2019t going to happen if the copy is hard to\u00a0read.<\/p>\n<p>You can use free tools like <a href=\"https:\/\/hemingwayapp.com\/\">Hemingway<\/a> and <a href=\"https:\/\/www.grammarly.com\/\">Grammarly<\/a> to fix\u00a0this.<\/p>\n<p>For example, Hemingway gives my recent guide to toxic backlinks a reading grade level of\u00a07:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1586\" height=\"760\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-tools-like-hemingway-and-grammarly-to-improve.jpg\" alt=\"Use tools like Hemingway and Grammarly to improve readability\" class=\"wp-image-173812\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-tools-like-hemingway-and-grammarly-to-improve.jpg 1586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-tools-like-hemingway-and-grammarly-to-improve-680x326.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-tools-like-hemingway-and-grammarly-to-improve-768x368.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-tools-like-hemingway-and-grammarly-to-improve-1536x736.jpg 1536w\" sizes=\"(max-width: 1586px) 100vw, 1586px\"\/><\/noscript><img decoding=\"async\" width=\"1586\" height=\"760\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-tools-like-hemingway-and-grammarly-to-improve.jpg\" alt=\"Use tools like Hemingway and Grammarly to improve readability\" class=\"lazyload wp-image-173812\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-tools-like-hemingway-and-grammarly-to-improve.jpg 1586w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-tools-like-hemingway-and-grammarly-to-improve-680x326.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-tools-like-hemingway-and-grammarly-to-improve-768x368.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-tools-like-hemingway-and-grammarly-to-improve-1536x736.jpg 1536w\" data-sizes=\"(max-width: 1586px) 100vw, 1586px\"\/><\/figure>\n<p>Given that <a href=\"https:\/\/map.barbarabush.org\/\">54% of Americans lack literary proficiency<\/a> (essentially reading below the equivalent of a sixth-grade level), this means we\u2019re alienating at least 46% of readers. If we could bring the reading grade level down, more people would be able to read\u00a0it.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> This isn\u2019t absolutely necessary for every topic. It depends on who your audience is. If they\u2019re technical folks, don\u2019t worry about it. But if you\u2019re publishing content for the masses, accessibility matters.<\/p><\/div>\n<p>Here are a few more tips to improve readability:<\/p>\n<ul>\n<li>Use short sentences and paragraphs<\/li>\n<li>Use bulleted lists<\/li>\n<li>Use images<\/li>\n<\/ul>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Optimized for featured snippets\" data-section=\"featured-snippets\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_3hzt2ke2d862\"\/>\u2611 Optimized for featured snippets<\/h2>\n<\/div>\n<\/div>\n<p>Featured snippets give searchers a short answer right in the search results.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1378\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/featured-snippets-in-search-results.jpg\" alt=\"Featured snippets in search results\" class=\"wp-image-173813\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/featured-snippets-in-search-results.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/featured-snippets-in-search-results-493x425.jpg 493w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/featured-snippets-in-search-results-768x661.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/featured-snippets-in-search-results-1536x1323.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1378\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/featured-snippets-in-search-results.jpg\" alt=\"Featured snippets in search results\" class=\"lazyload wp-image-173813\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/featured-snippets-in-search-results.jpg 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/featured-snippets-in-search-results-493x425.jpg 493w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/featured-snippets-in-search-results-768x661.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/featured-snippets-in-search-results-1536x1323.jpg 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>But here\u2019s the cool thing: Google pulls the snippet from one of the top-ranking pages. This means that if your page already ranks in the top 10 for keywords where Google shows a featured snippet, there might be an opportunity to steal it without much effort.<\/p>\n<p>This is exactly what I managed to do a couple of months ago, which led to a ~38.9% jump in estimated search traffic to our\u00a0page:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1146\" height=\"272\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-improvement-of-38-9-by-optimizing-for-fea.png\" alt=\"Traffic improvement of 38.9% by optimizing for featured snippets\" class=\"wp-image-173814\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-improvement-of-38-9-by-optimizing-for-fea.png 1146w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-improvement-of-38-9-by-optimizing-for-fea-680x161.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-improvement-of-38-9-by-optimizing-for-fea-768x182.png 768w\" sizes=\"(max-width: 1146px) 100vw, 1146px\"\/><\/noscript><img decoding=\"async\" width=\"1146\" height=\"272\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-improvement-of-38-9-by-optimizing-for-fea.png\" alt=\"Traffic improvement of 38.9% by optimizing for featured snippets\" class=\"lazyload wp-image-173814\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-improvement-of-38-9-by-optimizing-for-fea.png 1146w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-improvement-of-38-9-by-optimizing-for-fea-680x161.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/traffic-improvement-of-38-9-by-optimizing-for-fea-768x182.png 768w\" data-sizes=\"(max-width: 1146px) 100vw, 1146px\"\/><\/figure>\n<p>Here\u2019s what happened:<\/p>\n<p>In Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, I used the <strong>Organic Keywords<\/strong> report to find the page\u2019s top 10 keyword rankings with featured snippets we didn\u2019t own.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1732\" height=\"1084\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-featured-snippet-opportunities.jpg\" alt=\"How to find featured snippet opportunities\" class=\"wp-image-173815\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-featured-snippet-opportunities.jpg 1732w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-featured-snippet-opportunities-680x425.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-featured-snippet-opportunities-768x481.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-featured-snippet-opportunities-1536x961.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\"\/><\/noscript><img decoding=\"async\" width=\"1732\" height=\"1084\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-featured-snippet-opportunities.jpg\" alt=\"How to find featured snippet opportunities\" class=\"lazyload wp-image-173815\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-featured-snippet-opportunities.jpg 1732w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-featured-snippet-opportunities-680x425.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-featured-snippet-opportunities-768x481.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-featured-snippet-opportunities-1536x961.jpg 1536w\" data-sizes=\"(max-width: 1732px) 100vw, 1732px\"\/><\/figure>\n<p>Right away, I noticed a trend: many of the keywords were people searching for the most searched thing in Google (singular) rather than a list of top searches (plural):<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"896\" height=\"968\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-obvious-opportunity-to-optimize-for.png\" alt=\"Example of an obvious opportunity to optimize for featured snippets\" class=\"wp-image-173816\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-obvious-opportunity-to-optimize-for.png 896w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-obvious-opportunity-to-optimize-for-393x425.png 393w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-obvious-opportunity-to-optimize-for-768x830.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\"\/><\/noscript><img decoding=\"async\" width=\"896\" height=\"968\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-obvious-opportunity-to-optimize-for.png\" alt=\"Example of an obvious opportunity to optimize for featured snippets\" class=\"lazyload wp-image-173816\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-obvious-opportunity-to-optimize-for.png 896w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-obvious-opportunity-to-optimize-for-393x425.png 393w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-obvious-opportunity-to-optimize-for-768x830.png 768w\" data-sizes=\"(max-width: 896px) 100vw, 896px\"\/><\/figure>\n<p>After searching for a few of these keywords in Google, I saw that the snippet was pretty much always pulled from this very short paragraph in a competing post:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1273\" height=\"220\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-copy-google-was-using-for-a-featured-sn.png\" alt=\"Example of copy Google was using for a featured snippet\" class=\"wp-image-173817\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-copy-google-was-using-for-a-featured-sn.png 1273w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-copy-google-was-using-for-a-featured-sn-680x118.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-copy-google-was-using-for-a-featured-sn-768x133.png 768w\" sizes=\"(max-width: 1273px) 100vw, 1273px\"\/><\/noscript><img decoding=\"async\" width=\"1273\" height=\"220\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-copy-google-was-using-for-a-featured-sn.png\" alt=\"Example of copy Google was using for a featured snippet\" class=\"lazyload wp-image-173817\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-copy-google-was-using-for-a-featured-sn.png 1273w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-copy-google-was-using-for-a-featured-sn-680x118.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-copy-google-was-using-for-a-featured-sn-768x133.png 768w\" data-sizes=\"(max-width: 1273px) 100vw, 1273px\"\/><\/figure>\n<p>So\u2026 I added a similar paragraph to our post (using <a href=\"https:\/\/ahrefs.com\/big-data\">our data<\/a> instead):<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1320\" height=\"232\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-copy-i-added-to-our-page-to-optimize-for-featu.png\" alt=\"The copy I added to our page to optimize for featured snippets\" class=\"wp-image-173818\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-copy-i-added-to-our-page-to-optimize-for-featu.png 1320w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-copy-i-added-to-our-page-to-optimize-for-featu-680x120.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-copy-i-added-to-our-page-to-optimize-for-featu-768x135.png 768w\" sizes=\"(max-width: 1320px) 100vw, 1320px\"\/><\/noscript><img decoding=\"async\" width=\"1320\" height=\"232\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-copy-i-added-to-our-page-to-optimize-for-featu.png\" alt=\"The copy I added to our page to optimize for featured snippets\" class=\"lazyload wp-image-173818\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-copy-i-added-to-our-page-to-optimize-for-featu.png 1320w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-copy-i-added-to-our-page-to-optimize-for-featu-680x120.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/the-copy-i-added-to-our-page-to-optimize-for-featu-768x135.png 768w\" data-sizes=\"(max-width: 1320px) 100vw, 1320px\"\/><\/figure>\n<p>This quick big of on-page SEO won our page 163 more featured snippets:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1082\" height=\"468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/results-of-optimizing-163-more-featured-snippets.png\" alt=\"Results of optimizing - 163 more featured snippets\" class=\"wp-image-173819\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/results-of-optimizing-163-more-featured-snippets.png 1082w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/results-of-optimizing-163-more-featured-snippets-680x294.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/results-of-optimizing-163-more-featured-snippets-768x332.png 768w\" sizes=\"(max-width: 1082px) 100vw, 1082px\"\/><\/noscript><img decoding=\"async\" width=\"1082\" height=\"468\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/results-of-optimizing-163-more-featured-snippets.png\" alt=\"Results of optimizing - 163 more featured snippets\" class=\"lazyload wp-image-173819\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/results-of-optimizing-163-more-featured-snippets.png 1082w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/results-of-optimizing-163-more-featured-snippets-680x294.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/results-of-optimizing-163-more-featured-snippets-768x332.png 768w\" data-sizes=\"(max-width: 1082px) 100vw, 1082px\"\/><\/figure>\n<p>Images on your page can rank in Google Images and send you more traffic. There are three things you need to do to optimize them.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-173784-_mcu5dmq9gj21\"\/>Filenames are descriptive<\/h3>\n<p>Google <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/google-images\">says<\/a> that these give clues about the subject matter, so avoid random file names like IMG_5497.jpg in favor of something short and descriptive like brown-dog.jpg.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1174\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-name-image-files-for-seo.png\" alt=\"How to name image files for SEO\" class=\"wp-image-173820\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-name-image-files-for-seo.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-name-image-files-for-seo-579x425.png 579w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-name-image-files-for-seo-768x564.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-name-image-files-for-seo-1536x1127.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1174\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-name-image-files-for-seo.png\" alt=\"How to name image files for SEO\" class=\"lazyload wp-image-173820\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-name-image-files-for-seo.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-name-image-files-for-seo-579x425.png 579w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-name-image-files-for-seo-768x564.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-name-image-files-for-seo-1536x1127.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-173784-_nyj3wlv7i33h\"\/>Alt text is present and descriptive<\/h3>\n<p>Google also <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/google-images\">says<\/a> that image alt text helps them understand subject matter, so the same rules apply as filenames: keep them short and descriptive.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1306\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-write-alt-text-for-seo.png\" alt=\"How to write alt text for SEO\" class=\"wp-image-173821\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-write-alt-text-for-seo.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-write-alt-text-for-seo-521x425.png 521w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-write-alt-text-for-seo-768x627.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-write-alt-text-for-seo-1536x1254.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1306\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-write-alt-text-for-seo.png\" alt=\"How to write alt text for SEO\" class=\"lazyload wp-image-173821\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-write-alt-text-for-seo.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-write-alt-text-for-seo-521x425.png 521w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-write-alt-text-for-seo-768x627.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-write-alt-text-for-seo-1536x1254.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>Most content management systems have a place to add alt text in the UI, so there\u2019s no need to mess around with\u00a0HTML:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1562\" height=\"550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-cmss-make-it-easy-to-add-alt-text.png\" alt=\"Most CMS's make it easy to add alt text\" class=\"wp-image-173822\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-cmss-make-it-easy-to-add-alt-text.png 1562w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-cmss-make-it-easy-to-add-alt-text-680x239.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-cmss-make-it-easy-to-add-alt-text-768x270.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-cmss-make-it-easy-to-add-alt-text-1536x541.png 1536w\" sizes=\"(max-width: 1562px) 100vw, 1562px\"\/><\/noscript><img decoding=\"async\" width=\"1562\" height=\"550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-cmss-make-it-easy-to-add-alt-text.png\" alt=\"Most CMS's make it easy to add alt text\" class=\"lazyload wp-image-173822\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-cmss-make-it-easy-to-add-alt-text.png 1562w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-cmss-make-it-easy-to-add-alt-text-680x239.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-cmss-make-it-easy-to-add-alt-text-768x270.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-cmss-make-it-easy-to-add-alt-text-1536x541.png 1536w\" data-sizes=\"(max-width: 1562px) 100vw, 1562px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-173784-_8tz2oq8kkum9\"\/>Images are compressed<\/h3>\n<p>Compressed images are smaller and faster to load. Some platforms like Shopify <a href=\"https:\/\/help.shopify.com\/en\/manual\/online-store\/images\/theme-images\">claim<\/a> to do this automatically, but the results aren\u2019t always great. It\u2019s generally better to employ the help of a plugin like TinyIMG or Shortpixel.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Internal links to other\u00a0pages\" data-section=\"internally-links\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_1soteqv7bghf\"\/>\u2611 Internal links <em>to<\/em> other\u00a0pages<\/h2>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">Internal links<\/a> are links from one page on your site to another. They help Google understand what a page is about and boost its authority, which can lead to higher rankings.<\/p>\n<p>For this reason, when you publish a new page, it pays to internally link from there to other relevant pages. This won\u2019t help the new page\u2019s rankings, but it might help the rankings of the pages you internally link\u00a0to.<\/p>\n<p>To find relevant opportuntities, use Ahrefs\u2019 Site\u00a0Audit:<\/p>\n<ol>\n<li>Go to the <strong>Internal Link Opportunities<\/strong> tool<\/li>\n<li>Enter the URL of your newly-published page in the search box<\/li>\n<li>Choose \u201cSource page\u201d from the dropdown<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1384\" height=\"726\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities.png\" alt=\"How to find internal linking opportunities\" class=\"wp-image-173823\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities.png 1384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities-680x357.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities-768x403.png 768w\" sizes=\"(max-width: 1384px) 100vw, 1384px\"\/><\/noscript><img decoding=\"async\" width=\"1384\" height=\"726\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities.png\" alt=\"How to find internal linking opportunities\" class=\"lazyload wp-image-173823\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities.png 1384w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities-680x357.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities-768x403.png 768w\" data-sizes=\"(max-width: 1384px) 100vw, 1384px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> Site Audit needs to have crawled your site since you published the new page, otherwise this won\u2019t\u00a0work.<\/p><\/div>\n<p>Pay attention to these columns:<\/p>\n<ul>\n<li><strong>Source page<\/strong> \u2192 your newly-published page, where you will add the\u00a0link<\/li>\n<li><strong>Keyword context<\/strong> \u2192 where on the page to add the\u00a0link<\/li>\n<li><strong>Target page<\/strong> \u2192 where to link\u00a0to<\/li>\n<\/ul>\n<p>For example, here the report is suggesting that I link from my post on toxic backlinks to <a href=\"https:\/\/ahrefs.com\/blog\/bad-links\/\">our bad links guide<\/a>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1950\" height=\"178\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-internal-linking-opportunity.png\" alt=\"Example of an internal linking opportunity\" class=\"wp-image-173824\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-internal-linking-opportunity.png 1950w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-internal-linking-opportunity-680x62.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-internal-linking-opportunity-768x70.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-internal-linking-opportunity-1536x140.png 1536w\" sizes=\"(max-width: 1950px) 100vw, 1950px\"\/><\/noscript><img decoding=\"async\" width=\"1950\" height=\"178\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-internal-linking-opportunity.png\" alt=\"Example of an internal linking opportunity\" class=\"lazyload wp-image-173824\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-internal-linking-opportunity.png 1950w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-internal-linking-opportunity-680x62.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-internal-linking-opportunity-768x70.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-an-internal-linking-opportunity-1536x140.png 1536w\" data-sizes=\"(max-width: 1950px) 100vw, 1950px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Useful links to external resources\" data-section=\"external-links\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_45qhdb7w3tbt\"\/>\u2611 Useful links to external resources<\/h2>\n<\/div>\n<\/div>\n<p>Citing valuable resources is helpful for readers. Even <a href=\"https:\/\/www.youtube.com\/watch?v=58zaiOx7TM4&amp;t=25s\">Google says so<\/a>.<\/p>\n<p>Does that mean it\u2019s a \u201cranking factor?\u201d No. But it does improve your content\u2019s credibility with readers, and that can impact things that do matter like links and shares.<\/p>\n<p>This is something we regularly do on the Ahrefs blog:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1132\" height=\"698\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-us-linking-to-sources-on-the-ahrefs-blo.png\" alt=\"Example of us linking to sources on the Ahrefs blog\" class=\"wp-image-173825\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-us-linking-to-sources-on-the-ahrefs-blo.png 1132w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-us-linking-to-sources-on-the-ahrefs-blo-680x419.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-us-linking-to-sources-on-the-ahrefs-blo-768x474.png 768w\" sizes=\"(max-width: 1132px) 100vw, 1132px\"\/><\/noscript><img decoding=\"async\" width=\"1132\" height=\"698\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-us-linking-to-sources-on-the-ahrefs-blo.png\" alt=\"Example of us linking to sources on the Ahrefs blog\" class=\"lazyload wp-image-173825\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-us-linking-to-sources-on-the-ahrefs-blo.png 1132w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-us-linking-to-sources-on-the-ahrefs-blo-680x419.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-us-linking-to-sources-on-the-ahrefs-blo-768x474.png 768w\" data-sizes=\"(max-width: 1132px) 100vw, 1132px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Internal links from other\u00a0pages\" data-section=\"has-internal-links\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_3was4vgndmw6\"\/>\u2611 Internal links <em>from<\/em> other\u00a0pages<\/h2>\n<\/div>\n<\/div>\n<p>If you\u2019re trying to boost the rankings of the page you\u2019re optimizing, you\u2019ll want to add internal links to it from other pages on your\u00a0site.<\/p>\n<p>To find relevant opportunities, use Ahrefs\u2019 Site\u00a0Audit:<\/p>\n<ol>\n<li>Go to the <strong>Page Explorer<\/strong> tool<\/li>\n<li>Enter your target keyword (or part of it) in the search box<\/li>\n<li>Choose \u201cPage text\u201d from the dropdown<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1144\" height=\"580\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities-on-othe.png\" alt=\"How to find internal linking opportunities on other pages\" class=\"wp-image-173826\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities-on-othe.png 1144w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities-on-othe-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities-on-othe-768x389.png 768w\" sizes=\"(max-width: 1144px) 100vw, 1144px\"\/><\/noscript><img decoding=\"async\" width=\"1144\" height=\"580\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities-on-othe.png\" alt=\"How to find internal linking opportunities on other pages\" class=\"lazyload wp-image-173826\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities-on-othe.png 1144w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities-on-othe-680x345.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-internal-linking-opportunities-on-othe-768x389.png 768w\" data-sizes=\"(max-width: 1144px) 100vw, 1144px\"\/><\/figure>\n<p>This will find pages on your site that mention your target keyword, which may be good places to add internal links.<\/p>\n<p>For example, it tells us that <a href=\"https:\/\/ahrefs.com\/blog\/remove-backlinks\/\">our guide to removing backlinks<\/a> mentions the word \u201ctoxic\u201d:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"986\" height=\"214\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-internal-linking-opportunity.png\" alt=\"Example internal linking opportunity\" class=\"wp-image-173827\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-internal-linking-opportunity.png 986w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-internal-linking-opportunity-680x148.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-internal-linking-opportunity-768x167.png 768w\" sizes=\"(max-width: 986px) 100vw, 986px\"\/><\/noscript><img decoding=\"async\" width=\"986\" height=\"214\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-internal-linking-opportunity.png\" alt=\"Example internal linking opportunity\" class=\"lazyload wp-image-173827\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-internal-linking-opportunity.png 986w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-internal-linking-opportunity-680x148.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-internal-linking-opportunity-768x167.png 768w\" data-sizes=\"(max-width: 986px) 100vw, 986px\"\/><\/figure>\n<p>If we search that page, this is the mention:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1334\" height=\"370\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/perfect-place-to-add-an-internal-link.png\" alt=\"Perfect place to add an internal link\" class=\"wp-image-173828\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/perfect-place-to-add-an-internal-link.png 1334w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/perfect-place-to-add-an-internal-link-680x189.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/perfect-place-to-add-an-internal-link-768x213.png 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\"\/><\/noscript><img decoding=\"async\" width=\"1334\" height=\"370\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/perfect-place-to-add-an-internal-link.png\" alt=\"Perfect place to add an internal link\" class=\"lazyload wp-image-173828\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/perfect-place-to-add-an-internal-link.png 1334w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/perfect-place-to-add-an-internal-link-680x189.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/perfect-place-to-add-an-internal-link-768x213.png 768w\" data-sizes=\"(max-width: 1334px) 100vw, 1334px\"\/><\/figure>\n<p>That looks like the perfect place to internally link to our guide to toxic backlinks.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Relevant schema markup\" data-section=\"schema-markup\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_5dz9h8a2vrae\"\/>\u2611 Relevant schema markup<\/h2>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">Schema markup<\/a> is code that helps search engines understand the information on a page. It also powers many <a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/\">rich snippets<\/a> you see in Google, which can lead to more clicks.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"890\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/what-rich-results-look-like.png\" alt=\"What rich results look like\" class=\"wp-image-173829\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/what-rich-results-look-like.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/what-rich-results-look-like-680x296.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/what-rich-results-look-like-768x334.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/what-rich-results-look-like-1536x668.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"890\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/what-rich-results-look-like.png\" alt=\"What rich results look like\" class=\"lazyload wp-image-173829\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/what-rich-results-look-like.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/what-rich-results-look-like-680x296.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/what-rich-results-look-like-768x334.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/what-rich-results-look-like-1536x668.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>If you\u2019re not sure whether schema markup is worth prioritizing for your page, search for your main target keyword in Google and look at the top results. If all or many are rich results, it\u2019s probably worth adding it.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1412\" height=\"828\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-of-the-results-for-this-term-show-rich-snippe.jpg\" alt=\"Most of the results for this term show rich snippets, so it's probably worth optimizing for them\" class=\"wp-image-173830\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-of-the-results-for-this-term-show-rich-snippe.jpg 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-of-the-results-for-this-term-show-rich-snippe-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-of-the-results-for-this-term-show-rich-snippe-768x450.jpg 768w\" sizes=\"(max-width: 1412px) 100vw, 1412px\"\/><\/noscript><img decoding=\"async\" width=\"1412\" height=\"828\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-of-the-results-for-this-term-show-rich-snippe.jpg\" alt=\"Most of the results for this term show rich snippets, so it's probably worth optimizing for them\" class=\"lazyload wp-image-173830\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-of-the-results-for-this-term-show-rich-snippe.jpg 1412w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-of-the-results-for-this-term-show-rich-snippe-680x399.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/most-of-the-results-for-this-term-show-rich-snippe-768x450.jpg 768w\" data-sizes=\"(max-width: 1412px) 100vw, 1412px\"\/><\/figure>\n<p>If you use WordPress, you can easily add schema with a plugin like Yoast or RankMath. Alternatively, use a tool like <a href=\"https:\/\/technicalseo.com\/tools\/schema-markup-generator\/\">Merkle\u2019s Schema Markup Generator<\/a> to generate the JSON-LD code yourself and add it manually.<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-173784-_shywbwrmrgz5\"\/>Keep learning<\/h2>\n<p>Check out even more of our on-page SEO resources:<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/on-page-seo-checklist\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve invested time and effort writing an epic piece of content, don\u2019t forget about on-page SEO. It helps google to understand what your page is about and show it to as many people as possible in the search results. Even better, many on-page improvements are super quick and easy to\u00a0do. Follow this checklist for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2534"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2535"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}