{"id":2536,"date":"2024-03-28T17:26:21","date_gmt":"2024-03-28T17:26:21","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/7-easy-seo-tips-for-small-businesses\/"},"modified":"2024-03-28T17:26:21","modified_gmt":"2024-03-28T17:26:21","slug":"7-easy-seo-tips-for-small-businesses","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/7-easy-seo-tips-for-small-businesses\/","title":{"rendered":"7 Easy SEO Tips for Small Businesses"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>If you\u2019re a small business owner, people are searching for what you do on Google. Unless you show up, you\u2019re missing out on customers or clients.<\/p>\n<p>SEO is how you do that, and the basics are quick and\u00a0easy.<\/p>\n<p>Follow these tips to rank your small business higher in no\u00a0time.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"1. Claim and optimize your Google Business Profile\" data-section=\"google-business-profile\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173915-_punzyoxzwnfi\"\/>1. Claim and optimize your Google Business Profile<\/h2>\n<\/div>\n<\/div>\n<p>If you only do one thing as a small business owner, make it to claim and optimize your\u00a0GBP.<\/p>\n<p>A <a href=\"https:\/\/www.google.com\/intl\/en_uk\/business\/\">Google Business Profile<\/a> helps users find and learn about your business in Google search and maps. It\u2019s free to set up and lets you share important details about your business with customers, like its phone number, opening times, and offerings.<\/p>\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"962\" height=\"1484\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-search-res.jpg\" alt=\"Example of a Google Business Profile in search results\" class=\"wp-image-173916\" style=\"width:516px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-search-res.jpg 962w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-search-res-276x425.jpg 276w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-search-res-768x1185.jpg 768w\" sizes=\"(max-width: 962px) 100vw, 962px\"\/><\/figure>\n<p>But here\u2019s the real beauty of Business Profiles: People don\u2019t have to search for your business to see your profile. They can appear for broader searches like \u201cpizza restaurant near\u00a0me.\u201d<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1400\" height=\"1540\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-the-map-p.jpg\" alt=\"Example of a Google Business Profile in the 'map pack ' results\" class=\"wp-image-173917\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-the-map-p.jpg 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-the-map-p-386x425.jpg 386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-the-map-p-768x845.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-the-map-p-1396x1536.jpg 1396w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"\/><\/noscript><img decoding=\"async\" width=\"1400\" height=\"1540\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-the-map-p.jpg\" alt=\"Example of a Google Business Profile in the 'map pack ' results\" class=\"lazyload wp-image-173917\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-the-map-p.jpg 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-the-map-p-386x425.jpg 386w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-the-map-p-768x845.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-google-business-profile-in-the-map-p-1396x1536.jpg 1396w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\"\/><\/figure>\n<p>This makes them a powerful way to attract new customers searching for what you\u00a0do.<\/p>\n<p>Here are the basics of optimizing your profile:<\/p>\n<ul>\n<li>Set the right business category and\u00a0type<\/li>\n<li>Add opening hours (and keep them up to\u00a0date!)<\/li>\n<li>Add contact details<\/li>\n<li>Add photos<\/li>\n<li>Add your products or services<\/li>\n<\/ul>\n<p>Learn more in <a href=\"https:\/\/ahrefs.com\/blog\/google-my-business\/\">our 30-minute Business Profile optimization guide<\/a>.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"2. Get listed on relevant directories\" data-section=\"directories\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173915-_sp0qwo37b3zv\"\/>2. Get listed on relevant directories<\/h2>\n<\/div>\n<\/div>\n<p>People don\u2019t always turn to Google to find small businesses. They also search popular business directories and trusted review websites.<\/p>\n<p>Even if they <em>do<\/em> search Google, they\u2019ll often end up browsing a popular directory anyway because that\u2019s often what\u00a0ranks.<\/p>\n<p>For example, I was recently searching for a cat sitter for an upcoming vacation. I started my search by typing \u201ccat sitter near me\u201d into Google. But I soon ended up browsing a niche directory because that\u2019s what all the top results were.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1388\" height=\"814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-directories-and-niche-sites-rank-for-cat-si.png\" alt=\"Local directories and niche sites rank for &quot;cat sitter near me&quot;\" class=\"wp-image-173918\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-directories-and-niche-sites-rank-for-cat-si.png 1388w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-directories-and-niche-sites-rank-for-cat-si-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-directories-and-niche-sites-rank-for-cat-si-768x450.png 768w\" sizes=\"(max-width: 1388px) 100vw, 1388px\"\/><\/noscript><img decoding=\"async\" width=\"1388\" height=\"814\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-directories-and-niche-sites-rank-for-cat-si.png\" alt=\"Local directories and niche sites rank for &quot;cat sitter near me&quot;\" class=\"lazyload wp-image-173918\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-directories-and-niche-sites-rank-for-cat-si.png 1388w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-directories-and-niche-sites-rank-for-cat-si-680x399.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-directories-and-niche-sites-rank-for-cat-si-768x450.png 768w\" data-sizes=\"(max-width: 1388px) 100vw, 1388px\"\/><\/figure>\n<p>In fact, I even ended up booking a cat sitter through one of these websites:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1624\" height=\"374\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/booking-i-made-on-a-local-niche-site-after-finding.png\" alt=\"Booking I made on a local niche site after finding it in Google\" class=\"wp-image-173919\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/booking-i-made-on-a-local-niche-site-after-finding.png 1624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/booking-i-made-on-a-local-niche-site-after-finding-680x157.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/booking-i-made-on-a-local-niche-site-after-finding-768x177.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/booking-i-made-on-a-local-niche-site-after-finding-1536x354.png 1536w\" sizes=\"(max-width: 1624px) 100vw, 1624px\"\/><\/noscript><img decoding=\"async\" width=\"1624\" height=\"374\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/booking-i-made-on-a-local-niche-site-after-finding.png\" alt=\"Booking I made on a local niche site after finding it in Google\" class=\"lazyload wp-image-173919\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/booking-i-made-on-a-local-niche-site-after-finding.png 1624w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/booking-i-made-on-a-local-niche-site-after-finding-680x157.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/booking-i-made-on-a-local-niche-site-after-finding-768x177.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/booking-i-made-on-a-local-niche-site-after-finding-1536x354.png 1536w\" data-sizes=\"(max-width: 1624px) 100vw, 1624px\"\/><\/figure>\n<p>Long story short, if you\u2019re not listed on popular niche or local directories, you\u2019re losing out on second-hand search traffic and customers.<\/p>\n<p>Let\u2019s look at a couple of ways to find the best directories to get listed on.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-173915-_6etq2oe2nmmo\"\/>Search Google<\/h3>\n<p>Head over to Google and search for \u201c[what your business does] in [location]\u201d, then add your business to directories that rank on the first\u00a0page.<\/p>\n<p>For example, if you\u2019re a cat sitter in Seattle, you\u2019ll probably want to get listed on:<\/p>\n<ul>\n<li>Meowtel<\/li>\n<li>Rover.com<\/li>\n<li>Yelp<\/li>\n<li>Care.com<\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1402\" height=\"1768\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-niche-sites-and-directories-ranking-in-googl.jpg\" alt=\"Local niche sites and directories ranking in Google search\" class=\"wp-image-173920\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-niche-sites-and-directories-ranking-in-googl.jpg 1402w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-niche-sites-and-directories-ranking-in-googl-337x425.jpg 337w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-niche-sites-and-directories-ranking-in-googl-768x968.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-niche-sites-and-directories-ranking-in-googl-1218x1536.jpg 1218w\" sizes=\"(max-width: 1402px) 100vw, 1402px\"\/><\/noscript><img decoding=\"async\" width=\"1402\" height=\"1768\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-niche-sites-and-directories-ranking-in-googl.jpg\" alt=\"Local niche sites and directories ranking in Google search\" class=\"lazyload wp-image-173920\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-niche-sites-and-directories-ranking-in-googl.jpg 1402w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-niche-sites-and-directories-ranking-in-googl-337x425.jpg 337w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-niche-sites-and-directories-ranking-in-googl-768x968.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/local-niche-sites-and-directories-ranking-in-googl-1218x1536.jpg 1218w\" data-sizes=\"(max-width: 1402px) 100vw, 1402px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-173915-_4ej30nj69q8q\"\/>Find the directories your competitors are listed on<\/h3>\n<p>Most directory listings also link to your website, which means you can use your competitors\u2019 backlink profile to find relevant directories.<\/p>\n<p>Here\u2019s how to do it in Ahrefs:<\/p>\n<ol>\n<li>Go to our Competitive Analysis tool<\/li>\n<li>Select the \u201creferring domains\u201d mode<\/li>\n<li>Enter your site in the \u201cNot linking to target\u201d field<\/li>\n<li>Enter the sites of a few competing businesses in the \u201cBut linking to these competitors\u201d fields<\/li>\n<li>Hit \u201cShow link opportunities\u201d<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1980\" height=\"1188\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-local-and-niche-directories-in-ahrefs.png\" alt=\"Finding local and niche directories in Ahrefs\" class=\"wp-image-173921\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-local-and-niche-directories-in-ahrefs.png 1980w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-local-and-niche-directories-in-ahrefs-680x408.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-local-and-niche-directories-in-ahrefs-768x461.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-local-and-niche-directories-in-ahrefs-1536x922.png 1536w\" sizes=\"(max-width: 1980px) 100vw, 1980px\"\/><\/noscript><img decoding=\"async\" width=\"1980\" height=\"1188\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-local-and-niche-directories-in-ahrefs.png\" alt=\"Finding local and niche directories in Ahrefs\" class=\"lazyload wp-image-173921\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-local-and-niche-directories-in-ahrefs.png 1980w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-local-and-niche-directories-in-ahrefs-680x408.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-local-and-niche-directories-in-ahrefs-768x461.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/finding-local-and-niche-directories-in-ahrefs-1536x922.png 1536w\" data-sizes=\"(max-width: 1980px) 100vw, 1980px\"\/><\/figure>\n<p>You should see a list of domains that link to your competitors but not you. Eyeball this list for sites that look like relevant directories and add your business to\u00a0them.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1904\" height=\"1282\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-local-directories-linking-to-competito.png\" alt=\"Examples of local directories linking to competitors\" class=\"wp-image-173922\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-local-directories-linking-to-competito.png 1904w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-local-directories-linking-to-competito-631x425.png 631w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-local-directories-linking-to-competito-768x517.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-local-directories-linking-to-competito-1536x1034.png 1536w\" sizes=\"(max-width: 1904px) 100vw, 1904px\"\/><\/noscript><img decoding=\"async\" width=\"1904\" height=\"1282\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-local-directories-linking-to-competito.png\" alt=\"Examples of local directories linking to competitors\" class=\"lazyload wp-image-173922\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-local-directories-linking-to-competito.png 1904w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-local-directories-linking-to-competito-631x425.png 631w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-local-directories-linking-to-competito-768x517.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/examples-of-local-directories-linking-to-competito-1536x1034.png 1536w\" data-sizes=\"(max-width: 1904px) 100vw, 1904px\"\/><\/figure>\n<div class=\"recommendation\">\n<p>Not sure who your competitors are?<\/p>\n<div class=\"recommendation-content\">\n<p>Search Google for \u201c[what your business does] in [location]\u201d and go to Maps. Follow the website links on their profiles to find their domains, then copy and paste them into Ahrefs.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1308\" height=\"1016\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-competitors.jpg\" alt=\"How to find competitors\" class=\"wp-image-173923\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-competitors.jpg 1308w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-competitors-547x425.jpg 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-competitors-768x597.jpg 768w\" sizes=\"(max-width: 1308px) 100vw, 1308px\"\/><\/noscript><img decoding=\"async\" width=\"1308\" height=\"1016\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-competitors.jpg\" alt=\"How to find competitors\" class=\"lazyload wp-image-173923\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-competitors.jpg 1308w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-competitors-547x425.jpg 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-competitors-768x597.jpg 768w\" data-sizes=\"(max-width: 1308px) 100vw, 1308px\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"3. Fix basic SEO issues on your website\" data-section=\"seo-issues\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173915-_nlkaxymcedfg\"\/>3. Fix basic SEO issues on your website<\/h2>\n<\/div>\n<\/div>\n<p>Having technical SEO issues can hurt your rankings, so it\u2019s worth checking that your website is technically sound and fixing any major issues.<\/p>\n<p>The easiest way to do this is with an SEO audit tool like Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>. You can use this free of charge with an <a href=\"https:\/\/ahrefs.com\/webmaster-tools\">Ahrefs Webmaster Tools (AWT)<\/a> account. Just sign up, follow the steps to crawl your site, then filter the All issues report for Errors:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1504\" height=\"734\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-website-errors-in-ahrefs-site-audit.png\" alt=\"How to find website errors in Ahrefs' Site Audit\" class=\"wp-image-173924\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-website-errors-in-ahrefs-site-audit.png 1504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-website-errors-in-ahrefs-site-audit-680x332.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-website-errors-in-ahrefs-site-audit-768x375.png 768w\" sizes=\"(max-width: 1504px) 100vw, 1504px\"\/><\/noscript><img decoding=\"async\" width=\"1504\" height=\"734\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-website-errors-in-ahrefs-site-audit.png\" alt=\"How to find website errors in Ahrefs' Site Audit\" class=\"lazyload wp-image-173924\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-website-errors-in-ahrefs-site-audit.png 1504w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-website-errors-in-ahrefs-site-audit-680x332.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-website-errors-in-ahrefs-site-audit-768x375.png 768w\" data-sizes=\"(max-width: 1504px) 100vw, 1504px\"\/><\/figure>\n<p>For advice on what the issues mean and how to fix them, hit the tooltip:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1974\" height=\"726\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-advice-on-fixing-the-issues.png\" alt=\"How to find advice on fixing the issues\" class=\"wp-image-173925\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-advice-on-fixing-the-issues.png 1974w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-advice-on-fixing-the-issues-680x250.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-advice-on-fixing-the-issues-768x282.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-advice-on-fixing-the-issues-1536x565.png 1536w\" sizes=\"(max-width: 1974px) 100vw, 1974px\"\/><\/noscript><img decoding=\"async\" width=\"1974\" height=\"726\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-advice-on-fixing-the-issues.png\" alt=\"How to find advice on fixing the issues\" class=\"lazyload wp-image-173925\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-advice-on-fixing-the-issues.png 1974w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-advice-on-fixing-the-issues-680x250.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-advice-on-fixing-the-issues-768x282.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-advice-on-fixing-the-issues-1536x565.png 1536w\" data-sizes=\"(max-width: 1974px) 100vw, 1974px\"\/><\/figure>\n<p>For example, Site Audit found eight 404 pages on our blog during a recent crawl:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1062\" height=\"316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-404-page-issue.png\" alt=\"Example of a 404 page issue\" class=\"wp-image-173926\" style=\"width:551px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-404-page-issue.png 1062w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-404-page-issue-680x202.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-404-page-issue-768x229.png 768w\" sizes=\"(max-width: 1062px) 100vw, 1062px\"\/><\/noscript><img decoding=\"async\" width=\"1062\" height=\"316\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-404-page-issue.png\" alt=\"Example of a 404 page issue\" class=\"lazyload wp-image-173926\" style=\"width:551px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-404-page-issue.png 1062w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-404-page-issue-680x202.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-404-page-issue-768x229.png 768w\" data-sizes=\"(max-width: 1062px) 100vw, 1062px\"\/><\/figure>\n<p>To fix this issue, we can either reinstate, redirect, or remove <a href=\"https:\/\/ahrefs.com\/blog\/internal-links-for-seo\/\">internal links<\/a> to the\u00a0pages.<\/p>\n<p>If you also schedule regular crawls in Site Audit, you\u2019ll get alerts about new SEO issues so you can fix them before they cause problems.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1416\" height=\"1356\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/email-alert-from-ahrefs-site-audit.png\" alt=\"Email alert from Ahrefs' Site Audit\" class=\"wp-image-173927\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/email-alert-from-ahrefs-site-audit.png 1416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/email-alert-from-ahrefs-site-audit-444x425.png 444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/email-alert-from-ahrefs-site-audit-768x735.png 768w\" sizes=\"(max-width: 1416px) 100vw, 1416px\"\/><\/noscript><img decoding=\"async\" width=\"1416\" height=\"1356\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/email-alert-from-ahrefs-site-audit.png\" alt=\"Email alert from Ahrefs' Site Audit\" class=\"lazyload wp-image-173927\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/email-alert-from-ahrefs-site-audit.png 1416w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/email-alert-from-ahrefs-site-audit-444x425.png 444w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/email-alert-from-ahrefs-site-audit-768x735.png 768w\" data-sizes=\"(max-width: 1416px) 100vw, 1416px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"4. Create pages for your products or services\" data-section=\"product-service-pages\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173915-_4ymett6rx1d7\"\/>4. Create pages for your products or services<\/h2>\n<\/div>\n<\/div>\n<p>People often search for specific products or services rather than what your business does. For example, they might search for \u201cbathroom remodel near me\u201d instead of \u201cplumber near\u00a0me.\u201d<\/p>\n<p>If they do this, Google tends to show pages about that service, not plumbers\u2019 homepages.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1402\" height=\"728\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/google-tends-to-service-pages-rather-than-homepage.jpg\" alt=\"Google tends to service pages rather than homepages when searching for specific services\" class=\"wp-image-173928\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/google-tends-to-service-pages-rather-than-homepage.jpg 1402w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/google-tends-to-service-pages-rather-than-homepage-680x353.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/google-tends-to-service-pages-rather-than-homepage-768x399.jpg 768w\" sizes=\"(max-width: 1402px) 100vw, 1402px\"\/><\/noscript><img decoding=\"async\" width=\"1402\" height=\"728\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/google-tends-to-service-pages-rather-than-homepage.jpg\" alt=\"Google tends to service pages rather than homepages when searching for specific services\" class=\"lazyload wp-image-173928\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/google-tends-to-service-pages-rather-than-homepage.jpg 1402w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/google-tends-to-service-pages-rather-than-homepage-680x353.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/google-tends-to-service-pages-rather-than-homepage-768x399.jpg 768w\" data-sizes=\"(max-width: 1402px) 100vw, 1402px\"\/><\/figure>\n<p>You might struggle to rank for these terms unless you have these\u00a0pages.<\/p>\n<p>But you might be thinking, \u201cI offer lots of services. I don\u2019t have enough time to create pages for all of\u00a0them.\u201d<\/p>\n<p>Keyword research is the answer. This is the process of discovering what words and phrases your customers are typing into Google. You can use it to find the products or services they\u2019re searching for the most and then prioritize creating pages about\u00a0them.<\/p>\n<p>Here\u2019s how to do\u00a0it:<\/p>\n<ol>\n<li>Brainstorm all the products or services you\u00a0offer<\/li>\n<li>Paste them into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a> (make sure to select the country you\u2019re in)<\/li>\n<\/ol>\n<p>You\u2019ll see the keywords sorted by their estimated monthly search volumes from high to\u00a0low:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"806\" height=\"710\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/plumbing-keywords-sorted-by-popularity-via-ahrefs.png\" alt=\"Plumbing keywords sorted by popularity, via Ahrefs' Keywords Explorer\" class=\"wp-image-173929\" style=\"width:514px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/plumbing-keywords-sorted-by-popularity-via-ahrefs.png 806w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/plumbing-keywords-sorted-by-popularity-via-ahrefs-482x425.png 482w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/plumbing-keywords-sorted-by-popularity-via-ahrefs-768x677.png 768w\" sizes=\"(max-width: 806px) 100vw, 806px\"\/><\/noscript><img decoding=\"async\" width=\"806\" height=\"710\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/plumbing-keywords-sorted-by-popularity-via-ahrefs.png\" alt=\"Plumbing keywords sorted by popularity, via Ahrefs' Keywords Explorer\" class=\"lazyload wp-image-173929\" style=\"width:514px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/plumbing-keywords-sorted-by-popularity-via-ahrefs.png 806w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/plumbing-keywords-sorted-by-popularity-via-ahrefs-482x425.png 482w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/plumbing-keywords-sorted-by-popularity-via-ahrefs-768x677.png 768w\" data-sizes=\"(max-width: 806px) 100vw, 806px\"\/><\/figure>\n<p>This should give you a good idea of relative interest in the products or services you offer and the pages you should prioritize creating.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> These are national volumes, but that shouldn\u2019t really matter. If a service is more popular than another nationally, it\u2019s probably more popular in the local area where your business operates, too. The only caveat is if you offer something like HVAC services and the climate in your country differs greatly from region to region.<\/p><\/div>\n<p>For example, it would make sense to have a page for boiler servicing if it\u2019s something you\u00a0offer.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"5. Give searchers useful product and service information\" data-section=\"useful-product-and-service-information\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173915-_8mnvkkwsra5q\"\/>5. Give searchers useful product and service information<\/h2>\n<\/div>\n<\/div>\n<p>Having pages about your products and services is one thing, but you also need to make sure they tell searchers what they want to know. If you know your customers well, you can probably get halfway there easily. But it\u2019s always best to do a bit of research.<\/p>\n<p>For example, I was recently searching for someone to repair our boiler\u2026<\/p>\n<p>My process went a little like\u00a0this:<\/p>\n<ul>\n<li>Searched Google for \u201cboiler repair near\u00a0me\u201d<\/li>\n<li>Had a quick look at the reviews and websites of the top-ranked businesses<\/li>\n<li>Called the most promising ones<\/li>\n<\/ul>\n<p>I knew that our boiler brand isn\u2019t very common, so I was specifically looking for engineers who mentioned working with our brand on their websites. Out of a dozen sites I checked, only one mentioned this:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1076\" height=\"752\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-site-giving-searchers-what-they-want.png\" alt=\"Example of a site giving searchers what they want\" class=\"wp-image-173930\" style=\"width:597px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-site-giving-searchers-what-they-want.png 1076w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-site-giving-searchers-what-they-want-608x425.png 608w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-site-giving-searchers-what-they-want-768x537.png 768w\" sizes=\"(max-width: 1076px) 100vw, 1076px\"\/><\/noscript><img decoding=\"async\" width=\"1076\" height=\"752\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-site-giving-searchers-what-they-want.png\" alt=\"Example of a site giving searchers what they want\" class=\"lazyload wp-image-173930\" style=\"width:597px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-site-giving-searchers-what-they-want.png 1076w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-site-giving-searchers-what-they-want-608x425.png 608w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-a-site-giving-searchers-what-they-want-768x537.png 768w\" data-sizes=\"(max-width: 1076px) 100vw, 1076px\"\/><\/figure>\n<p>As a result, this was the first company I called.<\/p>\n<p>If the other engineers had only done a bit of keyword research, they\u2019d have known this is something customers care about and included it on their\u00a0pages.<\/p>\n<p>Here\u2019s how you can do that in Ahrefs:<\/p>\n<ol>\n<li>Go to <a href=\"https:\/\/ahrefs.com\/keywords-explorer\">Keywords Explorer<\/a><\/li>\n<li>Search for your product or service (e.g., \u201cboiler repair\u201d)<\/li>\n<li>Go to the Matching Terms report<\/li>\n<li>Go to the \u201cCluster by terms\u201d tab<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1244\" height=\"1132\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-term-clustering-in-ahrefs-keywords-explorer-t.png\" alt=\"Use term clustering in Ahrefs' Keywords Explorer to find what customers care about\" class=\"wp-image-173931\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-term-clustering-in-ahrefs-keywords-explorer-t.png 1244w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-term-clustering-in-ahrefs-keywords-explorer-t-467x425.png 467w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-term-clustering-in-ahrefs-keywords-explorer-t-768x699.png 768w\" sizes=\"(max-width: 1244px) 100vw, 1244px\"\/><\/noscript><img decoding=\"async\" width=\"1244\" height=\"1132\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-term-clustering-in-ahrefs-keywords-explorer-t.png\" alt=\"Use term clustering in Ahrefs' Keywords Explorer to find what customers care about\" class=\"lazyload wp-image-173931\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-term-clustering-in-ahrefs-keywords-explorer-t.png 1244w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-term-clustering-in-ahrefs-keywords-explorer-t-467x425.png 467w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/use-term-clustering-in-ahrefs-keywords-explorer-t-768x699.png 768w\" data-sizes=\"(max-width: 1244px) 100vw, 1244px\"\/><\/figure>\n<p>From here, skim the list for similar terms that might indicate the kind of information searchers are looking for.<\/p>\n<p>For example, the highlighted terms below are all boiler brands:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"892\" height=\"1194\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b.png\" alt=\"Customers searching for boiler repair care about boiler brands\" class=\"wp-image-173932\" style=\"width:506px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b.png 892w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b-318x425.png 318w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b-768x1028.png 768w\" sizes=\"(max-width: 892px) 100vw, 892px\"\/><\/noscript><img decoding=\"async\" width=\"892\" height=\"1194\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b.png\" alt=\"Customers searching for boiler repair care about boiler brands\" class=\"lazyload wp-image-173932\" style=\"width:506px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b.png 892w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b-318x425.png 318w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b-768x1028.png 768w\" data-sizes=\"(max-width: 892px) 100vw, 892px\"\/><\/figure>\n<p>I also see mentions of different types of boilers, like oil, gas, and electric:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"888\" height=\"1408\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b-1.png\" alt=\"Customers searching for boiler repair care about boiler types\" class=\"wp-image-173933\" style=\"width:512px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b-1.png 888w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b-1-268x425.png 268w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b-1-768x1218.png 768w\" sizes=\"(max-width: 888px) 100vw, 888px\"\/><\/noscript><img decoding=\"async\" width=\"888\" height=\"1408\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b-1.png\" alt=\"Customers searching for boiler repair care about boiler types\" class=\"lazyload wp-image-173933\" style=\"width:512px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b-1.png 888w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b-1-268x425.png 268w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/customers-searching-for-boiler-repair-care-about-b-1-768x1218.png 768w\" data-sizes=\"(max-width: 888px) 100vw, 888px\"\/><\/figure>\n<p>From this quick skim alone, it\u2019s clear that searchers are looking for engineers who can repair their type and brand of boiler.<\/p>\n<p>If you\u2019re a local boiler engineer, having this information not only helps searchers but also saves wasted time answering the phone to give your \u201cOh\u2026 I don\u2019t work with that brand of boiler, sorry!\u201d response.<\/p>\n<div class=\"recommendation\">\n<p>Can this also help you rank higher?<\/p>\n<div class=\"recommendation-content\">\n<p>In all likelihood, yes.<\/p>\n<p>For example, had I searched Google for local engineers who work with our brand of boiler, the engineer\u2019s website that actually mentions the brand ranks in position #3:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1400\" height=\"1024\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/giving-searchers-what-they-want-seems-to-pay-off.png\" alt=\"Giving searchers what they want seems to pay off\" class=\"wp-image-173934\" style=\"width:737px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/giving-searchers-what-they-want-seems-to-pay-off.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/giving-searchers-what-they-want-seems-to-pay-off-581x425.png 581w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/giving-searchers-what-they-want-seems-to-pay-off-768x562.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\"\/><\/noscript><img decoding=\"async\" width=\"1400\" height=\"1024\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/giving-searchers-what-they-want-seems-to-pay-off.png\" alt=\"Giving searchers what they want seems to pay off\" class=\"lazyload wp-image-173934\" style=\"width:737px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/giving-searchers-what-they-want-seems-to-pay-off.png 1400w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/giving-searchers-what-they-want-seems-to-pay-off-581x425.png 581w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/giving-searchers-what-they-want-seems-to-pay-off-768x562.png 768w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\"\/><\/figure>\n<\/div>\n<\/div>\n<p>Backlinks are a known ranking factor. The only problem is that high-quality backlinks are far from easy to get. (This is what makes them such a good ranking factor.)<\/p>\n<p>For small businesses, taking advantage of existing relationships is a good starting point.<\/p>\n<p>Here are a few\u00a0ideas:<\/p>\n<ul>\n<li><strong>Give suppliers testimonials<\/strong>. These often get featured on their sites along with a\u00a0link.<\/li>\n<li><strong>Publish client spotlights. <\/strong>For example, if you\u2019re a plumber who recently helped renovate your local church, write it up and ping them about it. They might feature it on their website.<\/li>\n<li><strong>Pitch stockist pages. <\/strong>For example, if your store stocks a local craft beer, see if the brewery lists its stockists on its website. If its does, you can usually get featured just by asking.<\/li>\n<\/ul>\n<p>I would also recommend trying to replicate your competitors\u2019 best backlinks. To find these, plug their site into Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> and check the <strong>Backlinks<\/strong> report.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1358\" height=\"732\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-your-competitors-backlinks-in-ahrefs.png\" alt=\"How to find your competitors' backlinks in Ahrefs' Site Explorer\" class=\"wp-image-173935\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-your-competitors-backlinks-in-ahrefs.png 1358w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-your-competitors-backlinks-in-ahrefs-680x367.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-your-competitors-backlinks-in-ahrefs-768x414.png 768w\" sizes=\"(max-width: 1358px) 100vw, 1358px\"\/><\/noscript><img decoding=\"async\" width=\"1358\" height=\"732\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-your-competitors-backlinks-in-ahrefs.png\" alt=\"How to find your competitors' backlinks in Ahrefs' Site Explorer\" class=\"lazyload wp-image-173935\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-your-competitors-backlinks-in-ahrefs.png 1358w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-your-competitors-backlinks-in-ahrefs-680x367.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/how-to-find-your-competitors-backlinks-in-ahrefs-768x414.png 768w\" data-sizes=\"(max-width: 1358px) 100vw, 1358px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> If there is a lot to go through, toggle the \u201cBest links\u201d filter to narrow things down.<\/p><\/div>\n<p>For example, this local plumber has two links from sites listing small businesses that offer discounts to health and other key workers:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"878\" height=\"550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-easy-to-replicate-backlinks-to-a-plumbe.png\" alt=\"Example of easy-to-replicate backlinks to a plumber's website\" class=\"wp-image-173936\" style=\"width:629px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-easy-to-replicate-backlinks-to-a-plumbe.png 878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-easy-to-replicate-backlinks-to-a-plumbe-678x425.png 678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-easy-to-replicate-backlinks-to-a-plumbe-768x481.png 768w\" sizes=\"(max-width: 878px) 100vw, 878px\"\/><\/noscript><img decoding=\"async\" width=\"878\" height=\"550\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-easy-to-replicate-backlinks-to-a-plumbe.png\" alt=\"Example of easy-to-replicate backlinks to a plumber's website\" class=\"lazyload wp-image-173936\" style=\"width:629px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-easy-to-replicate-backlinks-to-a-plumbe.png 878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-easy-to-replicate-backlinks-to-a-plumbe-678x425.png 678w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/example-of-easy-to-replicate-backlinks-to-a-plumbe-768x481.png 768w\" data-sizes=\"(max-width: 878px) 100vw, 878px\"\/><\/figure>\n<p>Both of these would be pretty easy links to replicate (assuming you\u2019re happy to offer this discount!)<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"7. Ask for reviews and respond to them\" data-section=\"reviews\">\n<h2 class=\"wp-block-heading\"><a id=\"post-173915-_ed7dhhle2gg9\"\/>7. Ask for reviews and respond to\u00a0them<\/h2>\n<\/div>\n<\/div>\n<p>Google itself <a href=\"https:\/\/support.google.com\/business\/answer\/3474122?hl=en-GB\">advises<\/a> small business owners to remind customers to leave reviews and reply to them to build\u00a0trust:<\/p>\n<figure class=\"wp-block-image is-resized\"><noscript><img decoding=\"async\" width=\"1080\" height=\"480\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/googles-advice-on-reviews-for-small-businesses.png\" alt=\"Google's advice on reviews for small businesses\" class=\"wp-image-173937\" style=\"width:587px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/googles-advice-on-reviews-for-small-businesses.png 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/googles-advice-on-reviews-for-small-businesses-680x302.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/googles-advice-on-reviews-for-small-businesses-768x341.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\"\/><\/noscript><img decoding=\"async\" width=\"1080\" height=\"480\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/googles-advice-on-reviews-for-small-businesses.png\" alt=\"Google's advice on reviews for small businesses\" class=\"lazyload wp-image-173937\" style=\"width:587px;height:auto\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/googles-advice-on-reviews-for-small-businesses.png 1080w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/googles-advice-on-reviews-for-small-businesses-680x302.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/googles-advice-on-reviews-for-small-businesses-768x341.png 768w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\"\/><\/figure>\n<p>As Google says, the easiest way to do this is to create and share a link to your Business Profile with customers. You can do this in \u201cthank you\u201d emails, at the end of customer support interactions, or simply by including a link or QR code on receipts.<\/p>\n<p>This is also likely to help with your \u201cmap pack\u201d rankings, at least according to <a href=\"https:\/\/www.brightlocal.com\/learn\/local-seo\/introduction-to-local-seo\/ranking-factors\/\">BrightLocal\u2019s survey<\/a>. It states that 17% of SEOs deem reviews to be the most important ranking factor.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1181\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/17-of-seos-think-reviews-is-the-most-important-ra.png\" alt=\"17% of SEOs think reviews is the most important ranking factor for the 'map pack'\" class=\"wp-image-173938\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/17-of-seos-think-reviews-is-the-most-important-ra.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/17-of-seos-think-reviews-is-the-most-important-ra-576x425.png 576w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/17-of-seos-think-reviews-is-the-most-important-ra-768x567.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/17-of-seos-think-reviews-is-the-most-important-ra-1536x1134.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1181\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/17-of-seos-think-reviews-is-the-most-important-ra.png\" alt=\"17% of SEOs think reviews is the most important ranking factor for the 'map pack'\" class=\"lazyload wp-image-173938\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/17-of-seos-think-reviews-is-the-most-important-ra.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/17-of-seos-think-reviews-is-the-most-important-ra-576x425.png 576w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/17-of-seos-think-reviews-is-the-most-important-ra-768x567.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/17-of-seos-think-reviews-is-the-most-important-ra-1536x1134.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>But don\u2019t limit yourself to asking for and replying to reviews on your Google Business Profile. Many customers also trust other websites. If you\u2019re wondering which review sites matter most for your small business, Google its name and look for other review sites in the results.<\/p>\n<p>For example, reviews on TripAdvisor are clearly important for my favorite pizzeria:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1406\" height=\"466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/tripadvisor-is-an-important-place-to-get-reviews-f.png\" alt=\"TripAdvisor is an important place to get reviews for restaurants\" class=\"wp-image-173939\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/tripadvisor-is-an-important-place-to-get-reviews-f.png 1406w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/tripadvisor-is-an-important-place-to-get-reviews-f-680x225.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/tripadvisor-is-an-important-place-to-get-reviews-f-768x255.png 768w\" sizes=\"(max-width: 1406px) 100vw, 1406px\"\/><\/noscript><img decoding=\"async\" width=\"1406\" height=\"466\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/tripadvisor-is-an-important-place-to-get-reviews-f.png\" alt=\"TripAdvisor is an important place to get reviews for restaurants\" class=\"lazyload wp-image-173939\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/tripadvisor-is-an-important-place-to-get-reviews-f.png 1406w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/tripadvisor-is-an-important-place-to-get-reviews-f-680x225.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/tripadvisor-is-an-important-place-to-get-reviews-f-768x255.png 768w\" data-sizes=\"(max-width: 1406px) 100vw, 1406px\"\/><\/figure>\n<p>For my favorite local craft bottle shop, niche review sites like RateBeer and Untapped seem more important:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1402\" height=\"702\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/untappd-is-an-important-place-to-get-reviews-for-b.jpg\" alt=\"Untappd is an important place to get reviews for bottle shops\" class=\"wp-image-173940\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/untappd-is-an-important-place-to-get-reviews-for-b.jpg 1402w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/untappd-is-an-important-place-to-get-reviews-for-b-680x340.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/untappd-is-an-important-place-to-get-reviews-for-b-768x385.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/untappd-is-an-important-place-to-get-reviews-for-b-400x200.jpg 400w\" sizes=\"(max-width: 1402px) 100vw, 1402px\"\/><\/noscript><img decoding=\"async\" width=\"1402\" height=\"702\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/untappd-is-an-important-place-to-get-reviews-for-b.jpg\" alt=\"Untappd is an important place to get reviews for bottle shops\" class=\"lazyload wp-image-173940\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/untappd-is-an-important-place-to-get-reviews-for-b.jpg 1402w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/untappd-is-an-important-place-to-get-reviews-for-b-680x340.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/untappd-is-an-important-place-to-get-reviews-for-b-768x385.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/03\/untappd-is-an-important-place-to-get-reviews-for-b-400x200.jpg 400w\" data-sizes=\"(max-width: 1402px) 100vw, 1402px\"\/><\/figure>\n<h2 class=\"wp-block-heading\"><a id=\"post-173915-_k2fpb84qsxom\"\/>FAQs<\/h2>\n<h3 class=\"wp-block-heading\"><a id=\"post-173915-_2wswinjt734b\"\/>What is small business SEO?<\/h3>\n<p>Small business SEO is the process of improving your online presence to get more customers from Google and other search engines. It almost always revolves heavily around optimizing for local searches.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-173915-_ys7qown6q4ht\"\/>What are the benefits of small business SEO?<\/h3>\n<p>There are three main benefits of doing SEO for your small business:<\/p>\n<ul>\n<li><strong>More brand awareness.<\/strong> Showing up in more places online means more people will become familiar with your business.<\/li>\n<li><strong>More traffic. <\/strong>Ranking higher in Google and other search engines leads to more traffic.<\/li>\n<li><strong>More customers.<\/strong> As long as your traffic is targeted, it\u2019ll bring in more customers or clients.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><a id=\"post-173915-_25l741fpxmjs\"\/>What\u2019s the difference between small business SEO and local\u00a0SEO?<\/h3>\n<p>Unless you sell products or services beyond your local area, not\u00a0much.<\/p>\n<p><strong>If your small business sells products nationally or internationally,<\/strong> check out <a href=\"https:\/\/ahrefs.com\/blog\/ecommerce-seo\/\">our guide to ecommerce SEO<\/a> or <a href=\"https:\/\/ahrefs.com\/blog\/international-seo\/\">our guide to international SEO<\/a>.<\/p>\n<p><strong>If your small business sells services in multiple locations <\/strong>(e.g., car hire), read <a href=\"https:\/\/ahrefs.com\/blog\/local-keyword-research\/\">our guide to local keyword research<\/a> to learn how to optimize for\u00a0that.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/small-business-seo\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a small business owner, people are searching for what you do on Google. Unless you show up, you\u2019re missing out on customers or clients. SEO is how you do that, and the basics are quick and\u00a0easy. Follow these tips to rank your small business higher in no\u00a0time. 1. Claim and optimize your Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2536"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2537"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}