{"id":2556,"date":"2024-05-09T15:48:42","date_gmt":"2024-05-09T15:48:42","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/steal-our-seo-report-template-inspired-by-seo-experts\/"},"modified":"2024-05-09T15:48:42","modified_gmt":"2024-05-09T15:48:42","slug":"steal-our-seo-report-template-inspired-by-seo-experts","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/steal-our-seo-report-template-inspired-by-seo-experts\/","title":{"rendered":"Steal Our SEO Report Template (Inspired by SEO Experts)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>How do you tell the difference between a good SEO and a bad\u00a0one?<\/p>\n<p>Look at their SEO reports.<\/p>\n<ul>\n<li><strong>Bad SEO reports <\/strong>\u2013 Don\u2019t communicate the work you\u2019ve done effectively<\/li>\n<li><strong>Good SEO reports<\/strong> \u2013 Share useful insights and provide a logical overview of the\u00a0work<\/li>\n<\/ul>\n<p>I\u2019ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our <a href=\"https:\/\/www.facebook.com\/groups\/1060309370732272\">Ahrefs Insider<\/a> community.<\/p>\n<p>Using this knowledge, I\u2019ve created an SEO report template that you can build on and expand yourself to create your very own SEO report.<\/p>\n<p>To get started, make a copy of our SEO report template and personalize it to your client\u2019s needs. You\u2019ll have a perfect SEO report in no\u00a0time.<\/p>\n<p>But before you steal our SEO report template, let\u2019s consider the following:<\/p>\n<p>An SEO report is an overview of <a href=\"https:\/\/ahrefs.com\/blog\/seo-metrics-to-track\/\">important SEO metrics<\/a> reflecting business growth, performance in search engines, backlink portfolio strength, and website health.<\/p>\n<p>It\u2019s the main resource for your clients, managers, or bosses that tracks the progress of your work and its impact. After all, these stakeholders want to see that their investment in SEO is returned.<\/p>\n<p>While you can\u2019t always win at SEO every month, an effective SEO report should convey that your work will return a positive ROI in the long\u00a0term.<\/p>\n<p>This leads us nicely to\u2026<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"What should an SEO report contain?\" data-section=\"2-what-should-seo-report-contain\">\n<h2 class=\"wp-block-heading\"><a id=\"post-174742-_rqc22pxonkq2\"\/>What should an SEO report contain?<\/h2>\n<\/div>\n<\/div>\n<p>While the content of an SEO report largely depends on a client\u2019s business type, most SEO slide deck reports usually contain the following:<\/p>\n<ul>\n<li><strong>Title Card <\/strong>\u2013 The front page of your SEO report\u00a0\n<ul>\n<li><strong>Executive summary <\/strong>\u2013 Bulleted summary of the most important points from the report<\/li>\n<\/ul>\n<\/li>\n<li><strong>Performance summary <\/strong>\u2013 An overview of your SEO performance for the time period\u00a0\n<ul>\n<li><strong>Organic traffic <\/strong>\u2013 Chart of your organic traffic performance over the tie period<\/li>\n<li><strong>SEO KPIs <\/strong>\u2013 Evaluate SEO metrics that are closely tied to revenue growth, like conversions, organic traffic<\/li>\n<\/ul>\n<\/li>\n<li><strong>Keyword rankings <\/strong>\u2013 See how rankings of the most important keywords have changed\u00a0\n<ul>\n<li>Winner and loser keywords<\/li>\n<\/ul>\n<\/li>\n<li><strong>Links<\/strong> \u2013 Share the most relevant updates with the website\u2019s link profile\u00a0\n<ul>\n<li><strong>New and lost referring domains <\/strong>\u2013 Share new and lost referring domains<\/li>\n<li><strong>Backlink growth <\/strong>\u2013 Share new, valuable referring pages that drive traffic and\/or pass link equity<\/li>\n<li><strong>Link opportunities<\/strong> \u2013 Identify areas for improvement<\/li>\n<\/ul>\n<\/li>\n<li><strong>Content <\/strong>\u2013 Provide an update on the website\u2019s content performance\u00a0\n<ul>\n<li><strong>Content performance <\/strong>\u2013 Provide a detailed look at content performance<\/li>\n<li><strong>Content opportunities <\/strong>\u2013 Share relevant content opportunities<\/li>\n<\/ul>\n<\/li>\n<li><strong>Technical SEO<\/strong>\n<ul>\n<li><strong>SEO health <\/strong>\u2013 Know that the website is doing well from the technical SEO perspective<\/li>\n<\/ul>\n<\/li>\n<li><strong>Next steps<\/strong> \u2013 Outlining the most important SEO tasks to be completed in the next time period<\/li>\n<\/ul>\n<p>Your work doesn\u2019t end with just dumping a bunch of metrics into a document. You\u2019ll need to interpret them and provide useful commentary.<\/p>\n<p>Your SEO reports should convey the impact of your work in the most succinct and coherent way possible.<\/p>\n<p>Now, let\u2019s get back to the expectations between you and your client. The report should primarily contain what you\u2019ve <strong>previously<\/strong> discussed. If you sent an SEO report without educating the client beforehand, you\u2019d get a lot of questions and demands to show more data. This is even if the SEO report is perfect. That\u2019s because you\u2019re the SEO expert, not the client.<\/p>\n<p>I\u2019ll explain all the used metrics and data as we go through the slides later. But I also highly recommend you check out our articles on <a href=\"https:\/\/ahrefs.com\/blog\/seo-kpis\/\">SEO KPIs<\/a> and <a href=\"https:\/\/ahrefs.com\/blog\/seo-metrics-to-track\/\">SEO metrics that actually matter<\/a>.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"How long does it take to create the report?\" data-section=\"3-how-long-to-create-report\">\n<h2 class=\"wp-block-heading\"><a id=\"post-174742-_5yxuvx20lf99\"\/>How long does it take to create an SEO report?<\/h2>\n<\/div>\n<\/div>\n<p>Based on what I\u2019ve heard, SEOs can spend anywhere from 30 minutes to a few hours per month on each SEO report. This depends on several factors:<\/p>\n<ul>\n<li>Your responsibilities in the project<\/li>\n<li>Complexity of the project<\/li>\n<li>Your SEO experience and knowledge<\/li>\n<li>Your data analytics experience and knowledge<\/li>\n<li>Reporting format you and your clients prefer<\/li>\n<\/ul>\n<p>Let me expand on the last point. It seems most SEOs prefer using the good old PDFs and decks for reporting purposes:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">SEO Reporting Polls for upcoming article\/presentation (Please RT) \ud83d\udc47 <\/p>\n<p>1) What format do you use for your recurrent SEO reports to non-technical clients\/boss\/decision makers?<\/p>\n<p>\u2026<\/p>\n<p>\u2014 Aleyda Solis \ud83d\udd4a\ufe0f (@aleyda) <a href=\"https:\/\/twitter.com\/aleyda\/status\/1459202085715591174?ref_src=twsrc%5Etfw\">November 12,\u00a02021<\/a><\/p><\/blockquote><\/div>\n<\/figure>\n<p>Our SEO report template is also in a slide deck format because it\u2019s the easiest to use and read for everyone. The downside is you have to go through new data every month and put it together manually.<\/p>\n<p>Some seasoned marketers prefer to use <a href=\"https:\/\/ahrefs.com\/google-data-studio-connectors\">data dashboards like Google Looker Studio<\/a>, Tableau, or Power BI. These can take you a lot of time to set up. But they have the advantage of updating all the data automatically, saving you time in the long\u00a0run.<\/p>\n<div class=\"recommendation\">\n<p>Tip<\/p>\n<div class=\"recommendation-content\">If you\u2019re looking for ways to speed up your SEO reporting, check out our easy guide to <a href=\"https:\/\/ahrefs.com\/blog\/automated-seo-reporting\/\">automated SEO reporting<\/a>.<\/div>\n<\/div>\n<p>But back to the actual template\u2026<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"SEO report template\" data-section=\"4-seo-report-template\">\n<h2 class=\"wp-block-heading\"><a id=\"post-174742-_lymjaja3aqvs\"\/>Steal our SEO report template (and make it better)<\/h2>\n<\/div>\n<\/div>\n<p>Our SEO report template is a great starting point to create an SEO report your clients will appreciate.<\/p>\n<p>To create the report from start to finish, you\u2019ll need the following tools:<\/p>\n<p>Ready?<\/p>\n<p><a href=\"https:\/\/docs.google.com\/presentation\/d\/1K0p4GRJYRYdsxPFYB5H3kr4ELAXplCdfgkXC_4lj1D8\/copy\">Click here to make a copy of our updated SEO report template<\/a>.<\/p>\n<p>You can change the color scheme to the brand colors of your client, give it a bit of your own branding, and make it look fancier\u2014whatever you\u00a0like.<\/p>\n<p>Before explaining the rationale behind each slide, let me emphasize a few things.<\/p>\n<p>First of all, feel free to tailor the slides to suit your client\u2019s needs, as well as your service offerings. We\u2019ve made this report to cover all SEO areas for monthly reporting.<\/p>\n<p>Second, the type of business you\u2019re doing SEO for should also be reflected in the report adjustments.<\/p>\n<p>If you\u2019re doing <a href=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">local SEO<\/a>, you\u2019ll probably include an overview of local rankings and local SERP features. Ecommerce client? You may want to include the Average Order Value from the organic traffic and dive deeper into the technical side.<\/p>\n<p>And lastly, keep in mind the template contains made-up data, insights, and scenarios. Don\u2019t try to analyze the content of it. Rather, use its structure as a\u00a0guide.<\/p>\n<p>Let\u2019s get started.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174742-_lmv083a9xay\"\/>1. Title\u00a0card<\/h3>\n<p>The first slide is the most straightforward to create.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-report-title-card-screenshot.png\" alt=\"SEO report title card screenshot\" class=\"wp-image-174743\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-report-title-card-screenshot.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-report-title-card-screenshot-680x381.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-report-title-card-screenshot-768x431.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-report-title-card-screenshot-1536x861.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1148\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-report-title-card-screenshot.png\" alt=\"SEO report title card screenshot\" class=\"lazyload wp-image-174743\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-report-title-card-screenshot.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-report-title-card-screenshot-680x381.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-report-title-card-screenshot-768x431.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/seo-report-title-card-screenshot-1536x861.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Update the report\u2019s date, add your logo, and add your client\u2019s website URL. Once those are completed, you\u2019re good to\u00a0go.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174742-_ho5gyixi8jxf\"\/>2. Executive summary<\/h3>\n<p>An executive summary page highlights the most important information in the report. This is useful for senior stakeholders who may not have time to read the entire SEO report.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1149\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/executive-summary-screenshot.png\" alt=\"Executive summary screenshot\" class=\"wp-image-174744\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/executive-summary-screenshot.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/executive-summary-screenshot-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/executive-summary-screenshot-768x431.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/executive-summary-screenshot-1536x862.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1149\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/executive-summary-screenshot.png\" alt=\"Executive summary screenshot\" class=\"lazyload wp-image-174744\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/executive-summary-screenshot.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/executive-summary-screenshot-680x382.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/executive-summary-screenshot-768x431.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/executive-summary-screenshot-1536x862.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>This is often the first and last slide that a CEO looks at. Thirty seconds later, they\u2019ll say, \u201cGreat job!\u201d and won\u2019t bother to read the\u00a0rest.<\/p>\n<p>What type of things should you include in the executive summary?<\/p>\n<ul>\n<li>A brief summary of your SEO\u00a0KPIs<\/li>\n<li>\u201cSEO wins\u201d worth sharing<\/li>\n<li>The most important tasks completed during that reporting period<\/li>\n<li>Tasks that require further attention<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><a id=\"post-174742-_ut4oxleg79d2\"\/>3. Performance summary<\/h3>\n<p>SEO performance is judged on your client\u2019s <a href=\"https:\/\/ahrefs.com\/blog\/seo-kpis\/\">key performance indicators (KPIs)<\/a>. As organic traffic is the starting point for most SEO analysis, visualizing your organic traffic performance in a slide gives clients a quick idea of whether their SEO campaign is on\u00a0track.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1145\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-3.png\" alt=\"\" class=\"wp-image-174745\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-3.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-3-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-3-768x429.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-3-1536x859.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1145\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-3.png\" alt=\"\" class=\"lazyload wp-image-174745\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-3.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-3-680x380.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-3-768x429.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-3-1536x859.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Next, you can add other <a href=\"https:\/\/ahrefs.com\/blog\/seo-kpis\/\">SEO KPIs<\/a>. A popular choice to include for many businesses is conversions:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1141\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/conversions-from-seo-screenshot.jpg\" alt=\"Conversions from SEO screenshot\" class=\"wp-image-174746\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/conversions-from-seo-screenshot.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/conversions-from-seo-screenshot-680x379.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/conversions-from-seo-screenshot-768x428.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/conversions-from-seo-screenshot-1536x856.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1141\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/conversions-from-seo-screenshot.jpg\" alt=\"Conversions from SEO screenshot\" class=\"lazyload wp-image-174746\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/conversions-from-seo-screenshot.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/conversions-from-seo-screenshot-680x379.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/conversions-from-seo-screenshot-768x428.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/conversions-from-seo-screenshot-1536x856.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>The screenshot in the report is taken from a custom Google Analytics (GA) report that only shows the source\/medium dimension and selected conversions to avoid all the clutter in the default reports. The conversions are then compared month over month (MoM).<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> If the client\u2019s customers go through a complex buying process, you\u2019ll also want to report <a href=\"https:\/\/ahrefs.com\/blog\/seo-kpis\/#assisted-organic-traffic-conversions\">assisted organic traffic conversions<\/a>. You can find this in GA under <em>Conversions &gt; Multi-Channel Funnels &gt; Assisted Conversions<\/em>. These will complete the picture of the overall impact of SEO on the business.<\/div>\n<p>Depending on the client and their business type, you may want to include different or more KPIs. The rule of thumb is to choose metrics as closely tied to the business\u2019s revenue as possible.<\/p>\n<p>You can see two of the most universal SEO KPIs: organic traffic and conversions. But you could also include search visibility.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/seo-kpis\/#serp-visibility\">Search visibility<\/a> is the SEO version of one of the most important <a href=\"https:\/\/ahrefs.com\/blog\/marketing-kpis\/\">marketing KPIs<\/a>: <a href=\"https:\/\/ahrefs.com\/blog\/share-of-voice\/\">share of voice<\/a> (SOV). It\u2019s keyword rankings on steroids.<\/p>\n<p>To get the search visibility metric, create a project in Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>. In there, paste the main keywords that encompass what your audience is searching for (you need to finish <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a> first), tag it to enable filtering later, and you\u2019re good to\u00a0go:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"799\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracker-page-to-add-keywords-also-features-s.png\" alt=\"Rank Tracker page to add keywords, also features SOV\" class=\"wp-image-174747\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracker-page-to-add-keywords-also-features-s.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracker-page-to-add-keywords-also-features-s-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracker-page-to-add-keywords-also-features-s-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracker-page-to-add-keywords-also-features-s-1536x767.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracker-page-to-add-keywords-also-features-s-400x200.png 400w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"799\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracker-page-to-add-keywords-also-features-s.png\" alt=\"Rank Tracker page to add keywords, also features SOV\" class=\"lazyload wp-image-174747\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracker-page-to-add-keywords-also-features-s.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracker-page-to-add-keywords-also-features-s-680x340.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracker-page-to-add-keywords-also-features-s-768x384.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracker-page-to-add-keywords-also-features-s-1536x767.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/rank-tracker-page-to-add-keywords-also-features-s-400x200.png 400w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<p>You\u2019ll then find the search visibility metric in the <strong>Competitors overview<\/strong> tab:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1804\" height=\"964\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/competitors-overview-screenshot.png\" alt=\"Competitors overview screenshot\" class=\"wp-image-174748\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/competitors-overview-screenshot.png 1804w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/competitors-overview-screenshot-680x363.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/competitors-overview-screenshot-768x410.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/competitors-overview-screenshot-1536x821.png 1536w\" sizes=\"(max-width: 1804px) 100vw, 1804px\"\/><\/noscript><img decoding=\"async\" width=\"1804\" height=\"964\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/competitors-overview-screenshot.png\" alt=\"Competitors overview screenshot\" class=\"lazyload wp-image-174748\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/competitors-overview-screenshot.png 1804w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/competitors-overview-screenshot-680x363.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/competitors-overview-screenshot-768x410.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/competitors-overview-screenshot-1536x821.png 1536w\" data-sizes=\"(max-width: 1804px) 100vw, 1804px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-174742-_651hotv4z89\"\/>4. Keyword Rankings<\/h3>\n<p>The overall search visibility KPI isn\u2019t the only visibility metric that clients are interested in. They have certain product categories or topics on the blog that usually differ in relevancy and value to the business. That\u2019s where measuring search visibility for keyword segments comes into\u00a0play.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-7.jpg\" alt=\"\" class=\"wp-image-174749\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-7.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-7-680x383.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-7-768x432.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-7-1536x864.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-7.jpg\" alt=\"\" class=\"lazyload wp-image-174749\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-7.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-7-680x383.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-7-768x432.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-7-1536x864.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>You can get this data by creating more tags in your Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a> project. Scroll down to your keywords in the overview, check those that you want to tag, and assign the tag to them or create a new\u00a0one:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"710\" height=\"774\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/dropdown-options-for-keywords-in-rank-tracker.png\" alt=\"Dropdown options for keywords in Rank Tracker\" class=\"wp-image-174750\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/dropdown-options-for-keywords-in-rank-tracker.png 710w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/dropdown-options-for-keywords-in-rank-tracker-390x425.png 390w\" sizes=\"(max-width: 710px) 100vw, 710px\"\/><\/noscript><img decoding=\"async\" width=\"710\" height=\"774\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/dropdown-options-for-keywords-in-rank-tracker.png\" alt=\"Dropdown options for keywords in Rank Tracker\" class=\"lazyload wp-image-174750\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/dropdown-options-for-keywords-in-rank-tracker.png 710w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/dropdown-options-for-keywords-in-rank-tracker-390x425.png 390w\" data-sizes=\"(max-width: 710px) 100vw, 710px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-174742-_rfpvskn4n7kf\"\/>5. Keyword winners and losers<\/h3>\n<p>While search visibility metrics are the best proxies for your organic growth, most clients also want to see position changes for their most important keywords.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1154\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-9.png\" alt=\"\" class=\"wp-image-174751\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-9.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-9-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-9-768x433.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-9-1536x866.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1154\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-9.png\" alt=\"\" class=\"lazyload wp-image-174751\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-9.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-9-680x383.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-9-768x433.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174742-9-1536x866.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>Presenting position changes of hundreds of keywords in a deck will get pretty messy. We should, therefore, satisfy the client by only reporting on the most important keywords for the business. You can then include the rest by linking to the exported spreadsheet if the client wants to see\u00a0it.<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> You can tag these keywords in the <a href=\"https:\/\/ahrefs.com\/rank-tracker\">Rank Tracker<\/a>. You can decide whether a keyword should be tagged like this based on its business relevancy and CPC. You can also go through the keyword list with the client.<\/div>\n<h3 class=\"wp-block-heading\"><a id=\"post-174742-_8rmxjdj3ma8y\"\/>6. Brand vs non-brand split<\/h3>\n<p>For well-established brands, you can segment non-branded organic traffic to show the impact of removing brand traffic.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1758\" height=\"976\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/brand-vs-non-brand-screenshot.jpg\" alt=\"Brand vs non brand screenshot\" class=\"wp-image-174752\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/brand-vs-non-brand-screenshot.jpg 1758w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/brand-vs-non-brand-screenshot-680x378.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/brand-vs-non-brand-screenshot-768x426.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/brand-vs-non-brand-screenshot-1536x853.jpg 1536w\" sizes=\"(max-width: 1758px) 100vw, 1758px\"\/><\/noscript><img decoding=\"async\" width=\"1758\" height=\"976\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/brand-vs-non-brand-screenshot.jpg\" alt=\"Brand vs non brand screenshot\" class=\"lazyload wp-image-174752\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/brand-vs-non-brand-screenshot.jpg 1758w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/brand-vs-non-brand-screenshot-680x378.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/brand-vs-non-brand-screenshot-768x426.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/brand-vs-non-brand-screenshot-1536x853.jpg 1536w\" data-sizes=\"(max-width: 1758px) 100vw, 1758px\"\/><\/figure>\n<p>The reason for showing non-brand traffic here is to avoid attributing organic traffic changes to marketing activities unrelated to SEO. For example, if the marketing team launched an excellent PR campaign or started airing mass marketing campaigns, your organic traffic would naturally go up just from people looking up your brand\u00a0more.<\/p>\n<p>To show a more accurate overview of organic traffic progress, simply apply a query filter in Google Search Console (GSC):<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1688\" height=\"1698\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/query-filter-in-gsc.png\" alt=\"Query filter in GSC\" class=\"wp-image-174753\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/query-filter-in-gsc.png 1688w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/query-filter-in-gsc-422x425.png 422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/query-filter-in-gsc-768x773.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/query-filter-in-gsc-1527x1536.png 1527w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/query-filter-in-gsc-120x120.png 120w\" sizes=\"(max-width: 1688px) 100vw, 1688px\"\/><\/noscript><img decoding=\"async\" width=\"1688\" height=\"1698\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/query-filter-in-gsc.png\" alt=\"Query filter in GSC\" class=\"lazyload wp-image-174753\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/query-filter-in-gsc.png 1688w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/query-filter-in-gsc-422x425.png 422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/query-filter-in-gsc-768x773.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/query-filter-in-gsc-1527x1536.png 1527w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/query-filter-in-gsc-120x120.png 120w\" data-sizes=\"(max-width: 1688px) 100vw, 1688px\"\/><\/figure>\n<p>Again, you want to compare the current month\u2019s performance with the previous month\u2019s and, ideally, even with the year-over-year (YoY) performance. Most businesses tend to have seasonal swings, so some MoM comparisons may look bad just because the high season has already ended.<\/p>\n<p>Be careful here. GSC only provides 28-day views and comparisons by default. So, you need to select custom dates to compare whole months. Remember to compare the same number of days. Let\u2019s look at a scenario where a month has 31 days (e.g., in such a case, start the comparison on the last day of August to account for only 30 days in September).<\/p>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> Your client may also get a significant amount of traffic from <a href=\"https:\/\/ahrefs.com\/blog\/google-discover\/\">Google Discover<\/a> or Google News. If that\u2019s the case, it\u2019s probably worth dedicating a separate slide to\u00a0it.<\/div>\n<h3 class=\"wp-block-heading\"><a id=\"post-174742-_4i5rl9rpit3q\"\/>7. New referring domains highlights<\/h3>\n<p>Next up is the backlink profile, which shows the client what new, interesting links they have found in the last 30\u00a0days.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1754\" height=\"982\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/new-referring-domains-highlights-screenshot.jpg\" alt=\"New referring domains highlights screenshot\" class=\"wp-image-174754\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/new-referring-domains-highlights-screenshot.jpg 1754w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/new-referring-domains-highlights-screenshot-680x381.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/new-referring-domains-highlights-screenshot-768x430.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/new-referring-domains-highlights-screenshot-1536x860.jpg 1536w\" sizes=\"(max-width: 1754px) 100vw, 1754px\"\/><\/noscript><img decoding=\"async\" width=\"1754\" height=\"982\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/new-referring-domains-highlights-screenshot.jpg\" alt=\"New referring domains highlights screenshot\" class=\"lazyload wp-image-174754\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/new-referring-domains-highlights-screenshot.jpg 1754w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/new-referring-domains-highlights-screenshot-680x381.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/new-referring-domains-highlights-screenshot-768x430.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/new-referring-domains-highlights-screenshot-1536x860.jpg 1536w\" data-sizes=\"(max-width: 1754px) 100vw, 1754px\"\/><\/figure>\n<p>However, you should only report on backlink profile changes if your activities in the project influence the acquiring of new links. That can range from <a href=\"https:\/\/ahrefs.com\/blog\/link-bait\/\">creating link bait content<\/a> to <a href=\"https:\/\/ahrefs.com\/blog\/email-outreach\/\">planning and executing outreach campaigns<\/a>. I mention this because link building is often a separate activity from many SEO projects.<\/p>\n<p>If you are responsible for backlink profile growth, go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a>, check the <strong>Referring domains<\/strong> report, and filter for new referring domains in the past 30 days (as you can see in the\u00a0slide.)<\/p>\n<p>We show the highlights of the newly acquired referring domains sorted by <strong>Domain Rating (DR)<\/strong> score because it\u2019s a solid and easy-to-understand proxy for improving backlink profile growth.<\/p>\n<p>If you engage in outreach activities and see a new referring domain gained from that, you can highlight it in the screenshot so the client can differentiate between earned and acquired links.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174742-_mfdqzexoum7f\"\/>8. Link building progress<\/h3>\n<p>This slide details the link building work done during the\u00a0month.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1756\" height=\"964\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/link-building-progress-screenshot.jpg\" alt=\"Link building progress screenshot\" class=\"wp-image-174755\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/link-building-progress-screenshot.jpg 1756w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/link-building-progress-screenshot-680x373.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/link-building-progress-screenshot-768x422.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/link-building-progress-screenshot-1536x843.jpg 1536w\" sizes=\"(max-width: 1756px) 100vw, 1756px\"\/><\/noscript><img decoding=\"async\" width=\"1756\" height=\"964\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/link-building-progress-screenshot.jpg\" alt=\"Link building progress screenshot\" class=\"lazyload wp-image-174755\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/link-building-progress-screenshot.jpg 1756w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/link-building-progress-screenshot-680x373.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/link-building-progress-screenshot-768x422.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/link-building-progress-screenshot-1536x843.jpg 1536w\" data-sizes=\"(max-width: 1756px) 100vw, 1756px\"\/><\/figure>\n<p>It can include:<\/p>\n<ul>\n<li>The pages you built links\u00a0to.<\/li>\n<li>Any standout, new referring pages.<\/li>\n<li>The number of links those pages\u00a0got.<\/li>\n<li>Your link building statistics, e.g., prospects contacted and success rate.<\/li>\n<li>Any insights you deem relevant, e.g., exceptionally good or bad link bait content.<\/li>\n<\/ul>\n<p>Ahrefs\u2019 <strong>Best by links<\/strong> growth report in <a href=\"https:\/\/ahrefs.com\/site-explorer\">Site Explorer<\/a> is good to include here because it shows you pages that received the most backlinks in the past 30\u00a0days.<\/p>\n<p>There\u2019s much more to evaluating link building than the number of links and DRs of referring domains. But that\u2019s relevant for link prospecting before launching outreach campaigns, not for SEO reporting. Your clients don\u2019t need to dive into all the nuances.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174742-_tj1rlsnbpa06\"\/>9. Technical SEO health overview<\/h3>\n<p>This is where you\u2019ll give a snapshot of the website\u2019s health that considers all technical SEO errors and issues.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1153\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/technical-seo-health-overview-screenshot.jpg\" alt=\"Technical SEO health overview screenshot\" class=\"wp-image-174756\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/technical-seo-health-overview-screenshot.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/technical-seo-health-overview-screenshot-680x383.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/technical-seo-health-overview-screenshot-768x432.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/technical-seo-health-overview-screenshot-1536x865.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1153\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/technical-seo-health-overview-screenshot.jpg\" alt=\"Technical SEO health overview screenshot\" class=\"lazyload wp-image-174756\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/technical-seo-health-overview-screenshot.jpg 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/technical-seo-health-overview-screenshot-680x383.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/technical-seo-health-overview-screenshot-768x432.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/technical-seo-health-overview-screenshot-1536x865.jpg 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>To get this\u00a0data:<\/p>\n<p>Go to Ahrefs\u2019 <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a>, set up a project for the client\u2019s website if you haven\u2019t done so already, and let the tool crawl the website. Depending on your crawl settings, <a href=\"https:\/\/ahrefs.com\/site-audit\">Site Audit<\/a> can recrawl the website periodically, providing you with all the current and historical technical SEO\u00a0data.<\/p>\n<p>You get the <strong>Health Score<\/strong> on the overview page after each crawl is completed.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1999\" height=\"865\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/various-data-on-technical-seo-overview-page.jpg\" alt=\"Various data on technical SEO overview page\" class=\"wp-image-174757\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/various-data-on-technical-seo-overview-page.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/various-data-on-technical-seo-overview-page-680x294.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/various-data-on-technical-seo-overview-page-768x332.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/various-data-on-technical-seo-overview-page-1536x665.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"865\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/various-data-on-technical-seo-overview-page.jpg\" alt=\"Various data on technical SEO overview page\" class=\"lazyload wp-image-174757\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/various-data-on-technical-seo-overview-page.jpg 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/various-data-on-technical-seo-overview-page-680x294.jpg 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/various-data-on-technical-seo-overview-page-768x332.jpg 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/various-data-on-technical-seo-overview-page-1536x665.jpg 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>If this is your first time crawling the website, use this <strong>Health Score<\/strong> as a starting point. You can start referencing monthly comparisons in your second report.<\/p>\n<p>Now, you may be thinking that one metric isn\u2019t enough to reflect the whole state of <a href=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical SEO<\/a>. And you\u2019re right. But you\u2019re usually not sending SEO reports to developers or other SEOs who can easily understand more in-depth information. For this reason, the <strong>Health Score <\/strong>is the best proxy for a client-friendly, technical SEO metric.<\/p>\n<p>Again, this doesn\u2019t mean you shouldn\u2019t report on more technical SEO metrics. Some projects involve huge websites and complex, technical SEO tasks. In such situations, the client will likely welcome crawling and indexing statistics and details about the most important issues impacting your website\u2019s technical SEO.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174742-_qj6uexewvjiq\"\/>10. Next\u00a0steps<\/h3>\n<p>After sharing all the data and reports, you should give them a plan of the most important SEO tasks you\u2019ll be working on next\u00a0month.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2048\" height=\"1156\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/next-steps-seo-report-template.png\" alt=\"Next Steps SEO report Template\" class=\"wp-image-174758\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/next-steps-seo-report-template.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/next-steps-seo-report-template-680x384.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/next-steps-seo-report-template-768x434.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/next-steps-seo-report-template-1536x867.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/noscript><img decoding=\"async\" width=\"2048\" height=\"1156\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/next-steps-seo-report-template.png\" alt=\"Next Steps SEO report Template\" class=\"lazyload wp-image-174758\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/next-steps-seo-report-template.png 2048w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/next-steps-seo-report-template-680x384.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/next-steps-seo-report-template-768x434.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/next-steps-seo-report-template-1536x867.png 1536w\" data-sizes=\"(max-width: 2048px) 100vw, 2048px\"\/><\/figure>\n<p>A quick to-do list summarizing your main focus for the following month will be enough. It will also serve as an anchor for your next SEO report.<\/p>\n<h2 class=\"wp-block-heading\"><a id=\"post-174742-_k1832scbewbf\"\/>Final thoughts<\/h2>\n<p>So there you have it. A fully customizable SEO reporting template to give to your clients. In case you skimmed through the article first, here\u2019s the link\u00a0again:<\/p>\n<p><a href=\"https:\/\/docs.google.com\/presentation\/d\/1K0p4GRJYRYdsxPFYB5H3kr4ELAXplCdfgkXC_4lj1D8\/copy\">Click here to make a copy of our updated SEO report template<\/a>.<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/seo-reporting\/\">SEO Reporting<\/a> isn\u2019t many people\u2019s idea of fun. But it\u2019s crucial to master the basics so you don\u2019t miscommunicate to your clients.<\/p>\n<p>To wrap up, I want to thank everyone who shared their reporting insights. I\u2019m also grateful for <a href=\"https:\/\/www.facebook.com\/groups\/1060309370732272\">Ahrefs Insider<\/a> members, who proactively reached out with their knowledge and reports before I even started creating the template.<\/p>\n<p>Are there more metrics or slides this SEO report template should have? Got any questions? Ping me <a href=\"https:\/\/twitter.com\/michalpecanek\">on Twitter<\/a>.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/seo-report-template\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you tell the difference between a good SEO and a bad\u00a0one? Look at their SEO reports. Bad SEO reports \u2013 Don\u2019t communicate the work you\u2019ve done effectively Good SEO reports \u2013 Share useful insights and provide a logical overview of the\u00a0work I\u2019ve seen many SEO reports from consultants, in-house teams, and agencies. I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2556"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2557"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}