{"id":2560,"date":"2024-05-16T12:55:12","date_gmt":"2024-05-16T12:55:12","guid":{"rendered":"https:\/\/ewebtoolz.com\/blog\/14-ways-to-use-ai-for-better-faster-seo\/"},"modified":"2024-05-16T12:55:12","modified_gmt":"2024-05-16T12:55:12","slug":"14-ways-to-use-ai-for-better-faster-seo","status":"publish","type":"post","link":"https:\/\/ewebtoolz.com\/blog\/14-ways-to-use-ai-for-better-faster-seo\/","title":{"rendered":"14 Ways to Use AI for Better, Faster SEO"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>AI can make your SEO efforts faster, better, and more fun\u2014if you know how to use\u00a0it.<\/p>\n<p>Here are 14 practical ways to get faster, more efficient SEO results with help from your robot <s>overlords<\/s> friends.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"How AI works (in &lt;60 seconds)\" data-section=\"how-ai-works\">\n<h2 class=\"wp-block-heading\"><a id=\"post-174980-_9jdnp7pf5vq6\"\/>How AI works (in &lt;60 seconds)<\/h2>\n<\/div>\n<\/div>\n<p>To use AI in the best way (and avoid the mistakes many people make), it helps to understand what we mean when we talk about \u201cAI\u201d. Here\u2019s everything you need to know about AI, in under 60 seconds:<\/p>\n<ul>\n<li><strong>When people talk about \u201cAI\u201d today, they generally mean <em>generative AI<\/em><\/strong>: software models that can create text or images. ChatGPT is the most popular tool.<\/li>\n<li><strong>Generative AI works like a super-powerful autocomplete<\/strong>. It has \u201cread\u201d billions of documents and is very good at creating similar documents in response to your prompts.<\/li>\n<li><strong>Generative AI is very good at summarizing information, short-form writing, and sounding confident.<\/strong> It\u2019s bad at math, consistency, and anything that involves understanding the \u201cbigger picture\u201d (like writing an <a href=\"https:\/\/ahrefs.com\/blog\/seo-content-strategy\/\">SEO strategy<\/a> for your particular company).<\/li>\n<li><strong>AI generally doesn\u2019t tell you when it\u2019s misunderstood your question<\/strong>, can\u2019t do what you\u2019ve asked, or doesn\u2019t have the right data available\u2014so treat all of its answers with healthy skepticism.<\/li>\n<\/ul>\n<p>With those ideas lodged in your brain, let\u2019s look at how you can use AI tools for faster, better SEO.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"1. AI for keyword research\" data-section=\"keyword-research\">\n<h2 class=\"wp-block-heading\"><a id=\"post-174980-_pvgtn7y7w18v\"\/>1. AI for keyword research<\/h2>\n<\/div>\n<\/div>\n<p>AI is great for brainstorming keyword ideas and helping you to understand precisely what searchers need when they search for a particular keyword.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_9aa18y290gfw\"\/>Suggest seed keywords<\/h3>\n<p>\u201cSeed\u201d keywords are words and phrases related to your business that you can use as the starting point for <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">keyword research<\/a>.<\/p>\n<p>Pick a starting topic and ask AI to suggest related keywords: sub-topics, questions, similar concepts, you name\u00a0it.<\/p>\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1613\" height=\"1294\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-1.png\" alt=\"\" class=\"wp-image-174981\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-1.png 1613w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-1-530x425.png 530w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-1-768x616.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-1-1536x1232.png 1536w\" sizes=\"(max-width: 1613px) 100vw, 1613px\"\/><\/figure>\n<p>Take your list of ideas, plug them into a keyword research tool like<strong> Ahrefs\u2019 Keywords Explorer<\/strong>, and you can quickly see the estimated traffic potential and Keyword Difficulty for each of these\u00a0terms:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1879\" height=\"771\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-2.png\" alt=\"\" class=\"wp-image-174982\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-2.png 1879w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-2-680x279.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-2-768x315.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-2-1536x630.png 1536w\" sizes=\"(max-width: 1879px) 100vw, 1879px\"\/><\/noscript><img decoding=\"async\" width=\"1879\" height=\"771\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-2.png\" alt=\"\" class=\"lazyload wp-image-174982\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-2.png 1879w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-2-680x279.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-2-768x315.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-2-1536x630.png 1536w\" data-sizes=\"(max-width: 1879px) 100vw, 1879px\"\/><\/figure>\n<p>Not all of these seed keywords will have meaningful volume, but that\u2019s okay. Switch to the <strong>Matching terms <\/strong>or <strong>Related terms <\/strong>tabs, and you\u2019ll see hundreds more related keywords that <em>do<\/em>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1954\" height=\"647\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-3.png\" alt=\"\" class=\"wp-image-174983\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-3.png 1954w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-3-680x225.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-3-768x254.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-3-1536x509.png 1536w\" sizes=\"(max-width: 1954px) 100vw, 1954px\"\/><\/noscript><img decoding=\"async\" width=\"1954\" height=\"647\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-3.png\" alt=\"\" class=\"lazyload wp-image-174983\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-3.png 1954w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-3-680x225.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-3-768x254.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-3-1536x509.png 1536w\" data-sizes=\"(max-width: 1954px) 100vw, 1954px\"\/><\/figure>\n<p>You can even skip the ChatGPT part entirely and use the built-in AI suggestion feature in <strong>Keywords Explorer<\/strong>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1335\" height=\"590\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-4.png\" alt=\"\" class=\"wp-image-174984\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-4.png 1335w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-4-680x301.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-4-768x339.png 768w\" sizes=\"(max-width: 1335px) 100vw, 1335px\"\/><\/noscript><img decoding=\"async\" width=\"1335\" height=\"590\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-4.png\" alt=\"\" class=\"lazyload wp-image-174984\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-4.png 1335w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-4-680x301.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-4-768x339.png 768w\" data-sizes=\"(max-width: 1335px) 100vw, 1335px\"\/><\/figure>\n<p>Here, our AI copilot has brainstormed \u201csubtopics and niche areas\u201d related to our core topic, content strategy:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1336\" height=\"940\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-5.png\" alt=\"\" class=\"wp-image-174985\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-5.png 1336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-5-604x425.png 604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-5-768x540.png 768w\" sizes=\"(max-width: 1336px) 100vw, 1336px\"\/><\/noscript><img decoding=\"async\" width=\"1336\" height=\"940\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-5.png\" alt=\"\" class=\"lazyload wp-image-174985\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-5.png 1336w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-5-604x425.png 604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-5-768x540.png 768w\" data-sizes=\"(max-width: 1336px) 100vw, 1336px\"\/><\/figure>\n<div class=\"sidenote\">\n<p>Sidenote.<\/p>\n<p> Don\u2019t trust any volume or difficulty numbers AI gives you. Tools like ChatGPT don\u2019t have access to actual keyword data\u2014but they can hallucinate and make numbers up. If you want real data, you\u2019ll need a keyword research tool like Ahrefs.<\/p><\/div>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_t16yvxo0l277\"\/>Analyze SERP intent<\/h3>\n<p>AI can help you understand the <a href=\"https:\/\/ahrefs.com\/blog\/search-intent\/\">different types of search intent<\/a> present in a particular SERP (search engine results page).<\/p>\n<p>This can be useful for working out which type of content you need to create to match the dominant intent (do searchers want an informational guide, or a free\u00a0tool?).<\/p>\n<p>In the example below, I copy\/pasted page titles from the SERP for the keyword \u201cLLM\u201d and asked ChatGPT to categorize them by the different intent types present:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1718\" height=\"644\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-6.png\" alt=\"\" class=\"wp-image-174986\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-6.png 1718w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-6-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-6-768x288.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-6-1536x576.png 1536w\" sizes=\"(max-width: 1718px) 100vw, 1718px\"\/><\/noscript><img decoding=\"async\" width=\"1718\" height=\"644\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-6.png\" alt=\"\" class=\"lazyload wp-image-174986\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-6.png 1718w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-6-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-6-768x288.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-6-1536x576.png 1536w\" data-sizes=\"(max-width: 1718px) 100vw, 1718px\"\/><\/figure>\n<p>After a little cajoling and refining, ChatGPT grouped the titles into a few different categories, like <em>definitional <\/em>(explaining what an LLM is) and<em> comparative <\/em>(comparing different types of AI models):<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1844\" height=\"1177\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-7.png\" alt=\"\" class=\"wp-image-174987\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-7.png 1844w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-7-666x425.png 666w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-7-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-7-768x490.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-7-1536x980.png 1536w\" sizes=\"(max-width: 1844px) 100vw, 1844px\"\/><\/noscript><img decoding=\"async\" width=\"1844\" height=\"1177\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-7.png\" alt=\"\" class=\"lazyload wp-image-174987\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-7.png 1844w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-7-666x425.png 666w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-7-260x166.png 260w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-7-768x490.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-7-1536x980.png 1536w\" data-sizes=\"(max-width: 1844px) 100vw, 1844px\"\/><\/figure>\n<p>You can take this process to the next level with the <strong>Identify intents<\/strong> feature in Ahrefs. For your given keyword, scroll to the <strong>SERP overview<\/strong> report, and hit the \u201cIdentify intents\u201d button:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1503\" height=\"1410\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-8.jpg\" alt=\"\" class=\"wp-image-174988\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-8.jpg 1503w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-8-453x425.jpg 453w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-8-768x720.jpg 768w\" sizes=\"(max-width: 1503px) 100vw, 1503px\"\/><\/noscript><img decoding=\"async\" width=\"1503\" height=\"1410\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-8.jpg\" alt=\"\" class=\"lazyload wp-image-174988\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-8.jpg 1503w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-8-453x425.jpg 453w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-8-768x720.jpg 768w\" data-sizes=\"(max-width: 1503px) 100vw, 1503px\"\/><\/figure>\n<p>This has the benefit of also showing you the percentage of total estimated traffic each intent receives.<\/p>\n<p>In this example, with 82% of traffic, it makes sense to target the keyword \u201cllm\u201d with a definitional article about LLMs, and ignore the lower traffic intent associated with LLM degree programs.<\/p>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"2. AI for content creation\" data-section=\"content-creation\">\n<h2 class=\"wp-block-heading\"><a id=\"post-174980-_z73ojcnjcyv0\"\/>2. AI for content creation<\/h2>\n<\/div>\n<\/div>\n<p>AI can be used to pump out complete articles, but you\u2019ll get better results\u2014<a href=\"https:\/\/ahrefs.com\/blog\/ai-content-is-short-term-arbitrage\/\">and have less risk of a Google penalty<\/a>\u2014if you use it like a creative sparring partner for your content creation process.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_nk14h81ta9bf\"\/>Brainstorm titles and headers<\/h3>\n<p>Titles and headers have a crucial indirect role in SEO by encouraging readers to actually click and read through your content. AI can dramatically speed up the process of <a href=\"https:\/\/ahrefs.com\/blog\/blog-title-formulas\/\">brainstorming titles and headers<\/a>.<\/p>\n<p>Here, I\u2019ve pasted the content of my latest blog post into ChatGPT and asked it to suggest title\u00a0ideas:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1790\" height=\"1288\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-9.png\" alt=\"\" class=\"wp-image-174989\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-9.png 1790w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-9-591x425.png 591w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-9-768x553.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-9-1536x1105.png 1536w\" sizes=\"(max-width: 1790px) 100vw, 1790px\"\/><\/noscript><img decoding=\"async\" width=\"1790\" height=\"1288\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-9.png\" alt=\"\" class=\"lazyload wp-image-174989\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-9.png 1790w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-9-591x425.png 591w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-9-768x553.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-9-1536x1105.png 1536w\" data-sizes=\"(max-width: 1790px) 100vw, 1790px\"\/><\/figure>\n<p>I generally don\u2019t use these ideas verbatim, but ChatGPT regularly generates words or phrases that make their way into my finished titles.<\/p>\n<p>You can also use our <a href=\"https:\/\/ahrefs.com\/writing-tools\/blog-title-generator\">free blog post title generato<\/a>r in the same way. Just describe your topic, choose the writing tone, and hit \u201cgenerate\u201d:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1878\" height=\"606\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-10.png\" alt=\"\" class=\"wp-image-174990\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-10.png 1878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-10-680x219.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-10-768x248.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-10-1536x496.png 1536w\" sizes=\"(max-width: 1878px) 100vw, 1878px\"\/><\/noscript><img decoding=\"async\" width=\"1878\" height=\"606\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-10.png\" alt=\"\" class=\"lazyload wp-image-174990\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-10.png 1878w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-10-680x219.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-10-768x248.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-10-1536x496.png 1536w\" data-sizes=\"(max-width: 1878px) 100vw, 1878px\"\/><\/figure>\n<p>You can modify and create new ideas at the click of a button:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1245\" height=\"467\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-11.png\" alt=\"\" class=\"wp-image-174991\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-11.png 1245w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-11-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-11-768x288.png 768w\" sizes=\"(max-width: 1245px) 100vw, 1245px\"\/><\/noscript><img decoding=\"async\" width=\"1245\" height=\"467\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-11.png\" alt=\"\" class=\"lazyload wp-image-174991\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-11.png 1245w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-11-680x255.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-11-768x288.png 768w\" data-sizes=\"(max-width: 1245px) 100vw, 1245px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_nayg3pp3g0aj\"\/>Check grammar<\/h3>\n<p>AI is great for checking writing for grammar mistakes. Here, I\u2019ve pasted an article paragraph into our <a href=\"https:\/\/ahrefs.com\/writing-tools\/grammar-checker\">free AI grammar checker<\/a>\u2026<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1351\" height=\"584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-12.png\" alt=\"\" class=\"wp-image-174992\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-12.png 1351w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-12-680x294.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-12-768x332.png 768w\" sizes=\"(max-width: 1351px) 100vw, 1351px\"\/><\/noscript><img decoding=\"async\" width=\"1351\" height=\"584\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-12.png\" alt=\"\" class=\"lazyload wp-image-174992\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-12.png 1351w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-12-680x294.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-12-768x332.png 768w\" data-sizes=\"(max-width: 1351px) 100vw, 1351px\"\/><\/figure>\n<p>\u2026and a moment later, AI has flagged two possible issues for me to resolve:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1343\" height=\"493\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-13.png\" alt=\"\" class=\"wp-image-174993\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-13.png 1343w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-13-680x250.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-13-768x282.png 768w\" sizes=\"(max-width: 1343px) 100vw, 1343px\"\/><\/noscript><img decoding=\"async\" width=\"1343\" height=\"493\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-13.png\" alt=\"\" class=\"lazyload wp-image-174993\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-13.png 1343w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-13-680x250.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-13-768x282.png 768w\" data-sizes=\"(max-width: 1343px) 100vw, 1343px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_w1q25zv5ebtp\"\/>Edit transcripts<\/h3>\n<p>Maybe you\u2019ve interviewed an expert and want to add their quotes and experience into your search content. Or maybe your team has created a <a href=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\">YouTube video<\/a> that you\u2019d like to repurpose into a keyword-targeted article.<\/p>\n<p>In either case, you can use AI to tidy up and correctly format transcripts, making it much easier to pull out quotes and\u00a0ideas.<\/p>\n<p>In this example, I\u2019ve asked ChatGPT to correct a free (and error-prone) transcript from a YouTube video:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1413\" height=\"1171\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-14.png\" alt=\"\" class=\"wp-image-174994\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-14.png 1413w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-14-513x425.png 513w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-14-768x636.png 768w\" sizes=\"(max-width: 1413px) 100vw, 1413px\"\/><\/noscript><img decoding=\"async\" width=\"1413\" height=\"1171\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-14.png\" alt=\"\" class=\"lazyload wp-image-174994\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-14.png 1413w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-14-513x425.png 513w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-14-768x636.png 768w\" data-sizes=\"(max-width: 1413px) 100vw, 1413px\"\/><\/figure>\n<p>And here\u2019s the edited version, complete with correctly capitalized brand names, removed typos, and grammatically correct punctuation:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1558\" height=\"839\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-15.png\" alt=\"\" class=\"wp-image-174995\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-15.png 1558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-15-680x366.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-15-768x414.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-15-1536x827.png 1536w\" sizes=\"(max-width: 1558px) 100vw, 1558px\"\/><\/noscript><img decoding=\"async\" width=\"1558\" height=\"839\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-15.png\" alt=\"\" class=\"lazyload wp-image-174995\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-15.png 1558w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-15-680x366.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-15-768x414.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-15-1536x827.png 1536w\" data-sizes=\"(max-width: 1558px) 100vw, 1558px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"3. AI for content optimization\" data-section=\"content-optimization\"><a id=\"post-174980-_dj1y0g3lse64\"\/><\/p>\n<h2 class=\"wp-block-heading\">3. AI for content optimization<\/h2>\n<\/div>\n<\/div>\n<p>SEO is a never-ending process, and AI can be a useful tool for speeding up some of the <a href=\"https:\/\/ahrefs.com\/blog\/content-optimization\/\">ongoing optimization tasks<\/a> you\u2019ll need to make to keep your pages ranking.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_kkwl3kp4prg6\"\/>Add missing topics<\/h3>\n<p>One way to improve search content\u2019s performance is to ensure that it includes important information that the searcher needs. Common sense can be a useful guide, asking yourself \u201cwhich topics am I missing?\u201d\u2014but AI can help automate the process too.<\/p>\n<p>Ahrefs\u2019 new experimental <strong>Content Grader<\/strong> tool uses AI to automatically analyze the top-ranking articles for a particular keyword, identify the topics present, and score them according to how well they cover the\u00a0topic.<\/p>\n<p>Here\u2019s an example for the keyword <em>programmatic seo, <\/em>comparing the content of my article to the content of other top-ranking pieces. We can immediately see a couple of <a href=\"https:\/\/ahrefs.com\/blog\/content-gap-analysis\/\">missing topic areas<\/a>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1220\" height=\"1415\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-16.jpg\" alt=\"\" class=\"wp-image-174996\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-16.jpg 1220w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-16-366x425.jpg 366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-16-768x891.jpg 768w\" sizes=\"(max-width: 1220px) 100vw, 1220px\"\/><\/noscript><img decoding=\"async\" width=\"1220\" height=\"1415\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-16.jpg\" alt=\"\" class=\"lazyload wp-image-174996\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-16.jpg 1220w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-16-366x425.jpg 366w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-16-768x891.jpg 768w\" data-sizes=\"(max-width: 1220px) 100vw, 1220px\"\/><\/figure>\n<p><strong>Content Grader <\/strong>can even explain how you should address the topic gap, and share an example from another top-ranking article:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1075\" height=\"639\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-17.png\" alt=\"\" class=\"wp-image-174997\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-17.png 1075w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-17-680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-17-768x457.png 768w\" sizes=\"(max-width: 1075px) 100vw, 1075px\"\/><\/noscript><img decoding=\"async\" width=\"1075\" height=\"639\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-17.png\" alt=\"\" class=\"lazyload wp-image-174997\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-17.png 1075w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-17-680x404.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-17-768x457.png 768w\" data-sizes=\"(max-width: 1075px) 100vw, 1075px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_pe17ct20x9gl\"\/>Write meta descriptions<\/h3>\n<p>Good meta descriptions encourage searchers to click on your pages, but Google has a tendency to change and rewrite even the most carefully-crafted <a href=\"https:\/\/ahrefs.com\/blog\/meta-description\/\">meta descriptions<\/a>.<\/p>\n<p>If you want to generate <em>lots <\/em>of meta descriptions without sinking tons of time into the process, AI is pretty perfect. Here\u2019s our <a href=\"https:\/\/ahrefs.com\/writing-tools\/meta-description-generator\">free AI meta description generator<\/a>: just describe the contents of your page, choose a writing tone and the number of variations you\u2019d like, and hit generate.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1871\" height=\"604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-18.png\" alt=\"\" class=\"wp-image-174998\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-18.png 1871w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-18-680x220.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-18-768x248.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-18-1536x496.png 1536w\" sizes=\"(max-width: 1871px) 100vw, 1871px\"\/><\/noscript><img decoding=\"async\" width=\"1871\" height=\"604\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-18.png\" alt=\"\" class=\"lazyload wp-image-174998\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-18.png 1871w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-18-680x220.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-18-768x248.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-18-1536x496.png 1536w\" data-sizes=\"(max-width: 1871px) 100vw, 1871px\"\/><\/figure>\n<p>And here are the outputs:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1237\" height=\"562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-19.png\" alt=\"\" class=\"wp-image-174999\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-19.png 1237w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-19-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-19-768x349.png 768w\" sizes=\"(max-width: 1237px) 100vw, 1237px\"\/><\/noscript><img decoding=\"async\" width=\"1237\" height=\"562\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-19.png\" alt=\"\" class=\"lazyload wp-image-174999\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-19.png 1237w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-19-680x309.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-19-768x349.png 768w\" data-sizes=\"(max-width: 1237px) 100vw, 1237px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_ip1bclmxo8v6\"\/>Make content more helpful<\/h3>\n<p>Aleyda Solis created a <a href=\"https:\/\/www.linkedin.com\/posts\/aleyda_ive-created-a-gpt-to-help-with-your-content-activity-7129444908783796225-jSKE\/\">custom GPT<\/a> (a specially trained AI model) that reviews content according to <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">Google\u2019s helpful content guidelines.<\/a><\/p>\n<p>While I don\u2019t think it\u2019s a replacement for the skilled judgment of a professional SEO, it can offer a quick, automated way to pinpoint obvious problems with content.<\/p>\n<p>Here I\u2019ve asked it to compare my article on programmatic SEO to a competing article:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1589\" height=\"1234\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-20.png\" alt=\"\" class=\"wp-image-175000\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-20.png 1589w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-20-547x425.png 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-20-768x596.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-20-1536x1193.png 1536w\" sizes=\"(max-width: 1589px) 100vw, 1589px\"\/><\/noscript><img decoding=\"async\" width=\"1589\" height=\"1234\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-20.png\" alt=\"\" class=\"lazyload wp-image-175000\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-20.png 1589w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-20-547x425.png 547w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-20-768x596.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-20-1536x1193.png 1536w\" data-sizes=\"(max-width: 1589px) 100vw, 1589px\"\/><\/figure>\n<p>It\u2019s easy to mess up certain parts of <a href=\"https:\/\/ahrefs.com\/blog\/technical-seo\/\">technical SEO<\/a>, like schema or hreflang implementation. From my experience, AI is better and more reliable than I am in these\u00a0areas.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_hogsazb4gnvt\"\/>Create schema markup<\/h3>\n<p>Adding <a href=\"https:\/\/ahrefs.com\/blog\/schema-markup\/\">schema markup<\/a> to relevant content types (like recipes or reviews) can help your pages become eligible for Rich Results, special Google features that include a ton of extra data about your content.<\/p>\n<p>Here, I\u2019ve asked for recipe schema for a chicken soup recipe. With a couple of tweaks (like adding in the recipe author), I could add this to my page and become eligible for <a href=\"https:\/\/ahrefs.com\/blog\/rich-snippets\/\">rich results<\/a> (and most likely more clicks):<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1715\" height=\"1554\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-21.png\" alt=\"\" class=\"wp-image-175001\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-21.png 1715w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-21-469x425.png 469w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-21-768x696.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-21-1536x1392.png 1536w\" sizes=\"(max-width: 1715px) 100vw, 1715px\"\/><\/noscript><img decoding=\"async\" width=\"1715\" height=\"1554\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-21.png\" alt=\"\" class=\"lazyload wp-image-175001\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-21.png 1715w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-21-469x425.png 469w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-21-768x696.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-21-1536x1392.png 1536w\" data-sizes=\"(max-width: 1715px) 100vw, 1715px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_jkkgh2o4bwyo\"\/>Generate hreflang<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/hreflang\">Hreflang<\/a> is an HTML attribute that tells search engines about the multiple versions of a page for different languages or regions. Here, ChatGPT has written the hreflang tags for four different versions of my blog\u00a0post:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1466\" height=\"773\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-22.png\" alt=\"\" class=\"wp-image-175002\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-22.png 1466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-22-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-22-768x405.png 768w\" sizes=\"(max-width: 1466px) 100vw, 1466px\"\/><\/noscript><img decoding=\"async\" width=\"1466\" height=\"773\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-22.png\" alt=\"\" class=\"lazyload wp-image-175002\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-22.png 1466w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-22-680x359.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-22-768x405.png 768w\" data-sizes=\"(max-width: 1466px) 100vw, 1466px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"5. AI for analysis and reporting\" data-section=\"analysis-and-reporting\">\n<h2 class=\"wp-block-heading\"><a id=\"post-174980-_r1c2s49niklf\"\/>5. AI for analysis and reporting<\/h2>\n<\/div>\n<\/div>\n<p>AI is great at helping with these <a href=\"https:\/\/ahrefs.com\/blog\/seo-reporting\/\">analytical and reporting tasks<\/a>, from digging through performance data to see which tactics work, to sharing your findings in easy-to-communicate ways with your company or clients.<\/p>\n<p>Of all the AI\/SEO use cases I\u2019ve covered, these are probably my favorite.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_kqjb5clrmchg\"\/>Constructing regex queries<\/h3>\n<p>Regular expressions (or <em>regex<\/em>) allow you to search within text and data for patterns that are otherwise difficult to spot. They can be pretty complicated, but AI is extremely good at writing and troubleshooting very complex queries for\u00a0you.<\/p>\n<p>Here\u2019s ChatGPT helping me extract URLs from a list of email addresses, combining regex queries with a <a href=\"https:\/\/ahrefs.com\/blog\/google-sheets-formulas-seo\/\">Google Sheets formula<\/a>:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1603\" height=\"804\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-23.png\" alt=\"\" class=\"wp-image-175003\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-23.png 1603w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-23-680x341.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-23-768x385.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-23-1536x770.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-23-400x200.png 400w\" sizes=\"(max-width: 1603px) 100vw, 1603px\"\/><\/noscript><img decoding=\"async\" width=\"1603\" height=\"804\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-23.png\" alt=\"\" class=\"lazyload wp-image-175003\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-23.png 1603w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-23-680x341.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-23-768x385.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-23-1536x770.png 1536w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-23-400x200.png 400w\" data-sizes=\"(max-width: 1603px) 100vw, 1603px\"\/><\/figure>\n<p>And here it\u2019s helping me filter a spreadsheet of URLs by their crawl\u00a0depth:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1784\" height=\"880\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-24.png\" alt=\"\" class=\"wp-image-175004\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-24.png 1784w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-24-680x335.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-24-768x379.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-24-1536x758.png 1536w\" sizes=\"(max-width: 1784px) 100vw, 1784px\"\/><\/noscript><img decoding=\"async\" width=\"1784\" height=\"880\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-24.png\" alt=\"\" class=\"lazyload wp-image-175004\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-24.png 1784w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-24-680x335.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-24-768x379.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-24-1536x758.png 1536w\" data-sizes=\"(max-width: 1784px) 100vw, 1784px\"\/><\/figure>\n<p>And here it\u2019s written a query to <a href=\"https:\/\/help.ahrefs.com\/en\/articles\/2895010-how-to-use-regular-expressions-in-ahrefs-site-audit\">use with Ahrefs<strong> Site Audit<\/strong><\/a> to help me filter out localized content (pages that have country codes, like \/de\/ for Germany, somewhere in their\u00a0URL):<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1410\" height=\"447\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-25.png\" alt=\"\" class=\"wp-image-175005\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-25.png 1410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-25-680x216.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-25-768x243.png 768w\" sizes=\"(max-width: 1410px) 100vw, 1410px\"\/><\/noscript><img decoding=\"async\" width=\"1410\" height=\"447\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-25.png\" alt=\"\" class=\"lazyload wp-image-175005\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-25.png 1410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-25-680x216.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-25-768x243.png 768w\" data-sizes=\"(max-width: 1410px) 100vw, 1410px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_7yxoas8scbiq\"\/>Making Google Sheets formula<\/h3>\n<p>SEOs spend a lot of time in spreadsheets, often wrangling lots of data with complicated formulas. ChatGPT can make this process much, much easier.<\/p>\n<p>Here I\u2019ve described the structure of an article <a href=\"https:\/\/ahrefs.com\/blog\/seo-report-template\/\">reporting spreadsheet<\/a> to ChatGPT, and asked for a <em>very <\/em>complicated formula to allow me to filter for certain types of published articles. It doesn\u2019t even break a\u00a0sweat:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1531\" height=\"873\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-26.png\" alt=\"\" class=\"wp-image-175006\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-26.png 1531w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-26-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-26-768x438.png 768w\" sizes=\"(max-width: 1531px) 100vw, 1531px\"\/><\/noscript><img decoding=\"async\" width=\"1531\" height=\"873\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-26.png\" alt=\"\" class=\"lazyload wp-image-175006\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-26.png 1531w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-26-680x388.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-26-768x438.png 768w\" data-sizes=\"(max-width: 1531px) 100vw, 1531px\"\/><\/figure>\n<p>It\u2019s also great for troubleshooting when things go\u00a0wrong:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1563\" height=\"1336\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-27.png\" alt=\"\" class=\"wp-image-175007\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-27.png 1563w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-27-497x425.png 497w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-27-768x656.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-27-1536x1313.png 1536w\" sizes=\"(max-width: 1563px) 100vw, 1563px\"\/><\/noscript><img decoding=\"async\" width=\"1563\" height=\"1336\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-27.png\" alt=\"\" class=\"lazyload wp-image-175007\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-27.png 1563w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-27-497x425.png 497w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-27-768x656.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-27-1536x1313.png 1536w\" data-sizes=\"(max-width: 1563px) 100vw, 1563px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_b1o0eb366pan\"\/>Writing Python scripts<\/h3>\n<p>Python is a popular language for automating SEO processes. Generative AI is pretty darn handy at writing and troubleshooting Python code, and I\u2019ve used it to help speed up some of my SEO processes.<\/p>\n<p>Here, I asked AI to create a basic web scraper for storing data from a given webpage:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1588\" height=\"1096\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-28.png\" alt=\"\" class=\"wp-image-175008\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-28.png 1588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-28-616x425.png 616w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-28-768x530.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-28-1536x1060.png 1536w\" sizes=\"(max-width: 1588px) 100vw, 1588px\"\/><\/noscript><img decoding=\"async\" width=\"1588\" height=\"1096\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-28.png\" alt=\"\" class=\"lazyload wp-image-175008\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-28.png 1588w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-28-616x425.png 616w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-28-768x530.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-28-1536x1060.png 1536w\" data-sizes=\"(max-width: 1588px) 100vw, 1588px\"\/><\/figure>\n<p>And here I asked for help writing a script to call the Ahrefs API and collect bulk traffic and backlink data for a list of websites:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1576\" height=\"1472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-29.png\" alt=\"\" class=\"wp-image-175009\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-29.png 1576w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-29-455x425.png 455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-29-768x717.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-29-1536x1435.png 1536w\" sizes=\"(max-width: 1576px) 100vw, 1576px\"\/><\/noscript><img decoding=\"async\" width=\"1576\" height=\"1472\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-29.png\" alt=\"\" class=\"lazyload wp-image-175009\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-29.png 1576w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-29-455x425.png 455w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-29-768x717.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-29-1536x1435.png 1536w\" data-sizes=\"(max-width: 1576px) 100vw, 1576px\"\/><\/figure>\n<p>And yes\u2014both of these scripts worked!<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_5k5f3omymsbl\"\/>Vizualize performance data<\/h3>\n<p>All of the visuals in this section were created with ChatGPT, <a href=\"https:\/\/ahrefs.com\/big-data\">Ahrefs data<\/a>, and a little know-how.<\/p>\n<p>For longer explanations (and the prompts used to make these visualizations), check out Patrick\u2019s article:<\/p>\n<p>Here\u2019s a graph of organic traffic over time, with traffic anomalies (usually Google updates) highlighted:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1515\" height=\"661\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-30.png\" alt=\"\" class=\"wp-image-175010\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-30.png 1515w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-30-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-30-768x335.png 768w\" sizes=\"(max-width: 1515px) 100vw, 1515px\"\/><\/noscript><img decoding=\"async\" width=\"1515\" height=\"661\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-30.png\" alt=\"\" class=\"lazyload wp-image-175010\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-30.png 1515w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-30-680x297.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-30-768x335.png 768w\" data-sizes=\"(max-width: 1515px) 100vw, 1515px\"\/><\/figure>\n<p>Here\u2019s a plot comparing desktop and mobile rankings for a selection of keywords:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1999\" height=\"1407\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-31.png\" alt=\"\" class=\"wp-image-175011\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-31.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-31-604x425.png 604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-31-768x541.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-31-1536x1081.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/noscript><img decoding=\"async\" width=\"1999\" height=\"1407\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-31.png\" alt=\"\" class=\"lazyload wp-image-175011\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-31.png 1999w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-31-604x425.png 604w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-31-768x541.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-31-1536x1081.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\"\/><\/figure>\n<p>And here\u2019s a chart showing seasonal patterns in backlink acquisition:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1422\" height=\"804\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-32.png\" alt=\"\" class=\"wp-image-175012\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-32.png 1422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-32-680x384.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-32-768x434.png 768w\" sizes=\"(max-width: 1422px) 100vw, 1422px\"\/><\/noscript><img decoding=\"async\" width=\"1422\" height=\"804\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-32.png\" alt=\"\" class=\"lazyload wp-image-175012\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-32.png 1422w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-32-680x384.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-32-768x434.png 768w\" data-sizes=\"(max-width: 1422px) 100vw, 1422px\"\/><\/figure>\n<div class=\"post-nav-link clearfix\" id=\"section1\"><a class=\"subhead-anchor\" data-tip=\"tooltip__copielink\" rel=\"#section1\"><svg width=\"19\" height=\"19\" viewbox=\"0 0 14 14\" style=\"\"><g fill=\"none\" fill-rule=\"evenodd\"><path d=\"M0 0h14v14H0z\"\/><path d=\"M7.45 9.887l-1.62 1.621c-.92.92-2.418.92-3.338 0a2.364 2.364 0 0 1 0-3.339l1.62-1.62-1.273-1.272-1.62 1.62a4.161 4.161 0 1 0 5.885 5.884l1.62-1.62L7.45 9.886zM5.527 5.135L7.17 3.492c.92-.92 2.418-.92 3.339 0 .92.92.92 2.418 0 3.339L8.866 8.473l1.272 1.273 1.644-1.643A4.161 4.161 0 1 0 5.897 2.22L4.254 3.863l1.272 1.272zm-.66 3.998a.749.749 0 0 1 0-1.06l2.208-2.206a.749.749 0 1 1 1.06 1.06L5.928 9.133a.75.75 0 0 1-1.061 0z\" style=\"\"\/><\/g><\/svg><\/a><\/p>\n<div class=\"link-text\" data-anchor=\"Busting myths about AI in SEO\" data-section=\"ai-seo-myths\"><a id=\"post-174980-_477itbw5u7k8\"\/><\/p>\n<h2 class=\"wp-block-heading\">Busting myths about AI in\u00a0SEO<\/h2>\n<\/div>\n<\/div>\n<p>AI can help you <em>do <\/em>SEO, but it\u2019s also changing the industry as a whole. There are lots of myths circulating about the impact of AI. Let\u2019s address the biggest, head-on.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_16df3a37az9s\"\/>Does Google penalize AI content?<\/h3>\n<p>No, not strictly speaking. <a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content\">Google penalizes bad content<\/a>, and AI makes it easy to make bad content.<\/p>\n<p>Some companies use AI to dramatically scale and <a href=\"https:\/\/ahrefs.com\/blog\/programmatic-seo\">automate their content creation<\/a>. When this <a href=\"https:\/\/ahrefs.com\/es\/seo\/glossary\/thin-content\">content is thin<\/a>, there\u2019s a chance that Google will issue a manual spam penalty. In this example, a site used AI to publish 1,800 thin articles and received a penalty, tanking their traffic to virtually zero:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1052\" height=\"379\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-33.png\" alt=\"\" class=\"wp-image-175013\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-33.png 1052w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-33-680x245.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-33-768x277.png 768w\" sizes=\"(max-width: 1052px) 100vw, 1052px\"\/><\/noscript><img decoding=\"async\" width=\"1052\" height=\"379\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-33.png\" alt=\"\" class=\"lazyload wp-image-175013\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-33.png 1052w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-33-680x245.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-33-768x277.png 768w\" data-sizes=\"(max-width: 1052px) 100vw, 1052px\"\/><\/figure>\n<p>As I\u2019ve written before,<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\n<p><em>\u201cI don\u2019t think that publishing AI content means an automatic penalty. AI content detectors don\u2019t work, and even if they did, Google is apparently agnostic to AI use\u2014but it is not agnostic to bad content or bad actors. And AI makes it very easy to make bad content.\u201d<\/em><\/p>\n<\/div>\n<div class=\"quote-info clearfix\">\n<div class=\"quote-photo\"><noscript><img decoding=\"async\" alt=\"Ryan Law\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/themes\/Ahrefs-4\/images\/authors\/main\/RyanLaw.jpg\"\/><\/noscript><img class=\"lazyload\" decoding=\"async\" alt=\"Ryan Law\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/themes\/Ahrefs-4\/images\/authors\/main\/RyanLaw.jpg\"\/><\/div>\n<\/div>\n<\/blockquote>\n<p>It\u2019s a good idea to use AI to improve the efficiency or quality of your content, but not to pump out thin spam content.<\/p>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_flue9hj722bz\"\/>Is Google losing market share to\u00a0AI?<\/h3>\n<p>It doesn\u2019t look like\u00a0it.<\/p>\n<p>Google has always been the main search engine SEOs care about, and in the age of AI\u2026 that hasn\u2019t really changed. According to <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">Statcounter<\/a>, Google\u2019s market share has held relatively steady at a staggering 91%:<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"2029\" height=\"1126\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-34.png\" alt=\"\" class=\"wp-image-175014\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-34.png 2029w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-34-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-34-768x426.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-34-1536x852.png 1536w\" sizes=\"(max-width: 2029px) 100vw, 2029px\"\/><\/noscript><img decoding=\"async\" width=\"2029\" height=\"1126\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-34.png\" alt=\"\" class=\"lazyload wp-image-175014\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-34.png 2029w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-34-680x377.png 680w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-34-768x426.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-34-1536x852.png 1536w\" data-sizes=\"(max-width: 2029px) 100vw, 2029px\"\/><\/figure>\n<p>But although Google\u2019s dominance over the search market is pretty unchallenged, there are more alternatives than ever. These are useful for seeing where Google might take inspiration and improve its own search experience in the future:<\/p>\n<ul>\n<li><strong>Competing search engines are offering their own AI features<\/strong> (like Bing or our <a href=\"https:\/\/yep.com\/\">Yep.com<\/a>).<\/li>\n<li><strong>Companies like Perplexity.ai offer an alternative search experience<\/strong> built entirely on AI models<\/li>\n<li><strong>Some people are even building their own AI chatbots trained on specific bodies of work<\/strong>\u2014instead of asking Google for health and fitness advice, you could ask a chatbot trained on the <a href=\"https:\/\/every.to\/chain-of-thought\/i-trained-a-gpt-3-chatbot-on-every-episode-of-my-favorite-podcast\">Huberman Labs podcast<\/a>.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_wawxl3qgyctl\"\/>Will SGE reduce traffic from certain keywords?<\/h3>\n<p>Maybe.<\/p>\n<p>Google has just launched <a href=\"https:\/\/searchengineland.com\/google-rolls-out-ai-overviews-in-us-with-more-countries-coming-soon-440418\">AI Overviews<\/a> (formerly known as <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\">Search Generative Experience<\/a>, or SGE). AI Overviews seem to work a lot like <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets\/\">featured snippets<\/a>: they try to answer the searcher\u2019s query directly, right there in the SERP, without the need to click on another website.<\/p>\n<p>There\u2019s a concern that many websites will see a decline in search traffic from AI Overviews, and some SEOs even suggest trying to optimize your content <em>for<\/em> AI Overviews.<\/p>\n<p>While we wait to see what impact AI Overviews has on traffic from Google Search, the best response is to focus on topics that can\u2019t be neatly summarized in a single paragraph.<\/p>\n<p>We call these \u201c<a href=\"https:\/\/ahrefs.com\/blog\/seo-ai-deep-content\/\">deep topics<\/a>\u201d: areas where AI can\u2019t provide everything the reader needs, because there are lots of possible answers, or it requires firsthand experience.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1208\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-35.png\" alt=\"\" class=\"wp-image-175015\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-35.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-35-563x425.png 563w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-35-768x580.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-35-1536x1160.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1208\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-35.png\" alt=\"\" class=\"lazyload wp-image-175015\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-35.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-35-563x425.png 563w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-35-768x580.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-35-1536x1160.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a id=\"post-174980-_5hjkh0xb8sm4\"\/>Does Google reward first-person experience?<\/h3>\n<p>Theoretically, yes.<\/p>\n<p>Google already has a plan for stopping SERPs from being swamped by copycat AI content, and it involves <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\">prioritizing content that includes EEAT<\/a>: expertise, experience, authority, and\u00a0trust:<\/p>\n<blockquote class=\"small\">\n<div class=\"quote-content\">\u00a0<\/p>\n<p><em>\u201cThere are some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at\u00a0hand.\u201d<\/em><\/p>\n<\/div>\n<\/blockquote>\n<p>EEAT is used by Google\u2019s <a href=\"https:\/\/support.google.com\/websearch\/answer\/9281931?hl=en\">Quality Raters<\/a>, whose experiences may be used to train Google\u2019s machine learning models to help them identify \u201cquality\u201d content.<\/p>\n<p>But Google aside, EEAT is great for readers, so it\u2019s worth incorporating into your SEO strategy even if you won\u2019t see an immediate ranking boost. There are three simple ways we recommend standing out from AI content:<\/p>\n<ul>\n<li><strong>Experimentation:<\/strong> create proprietary data.<\/li>\n<li><strong>Experience<\/strong>: share your real, lived experiences.<\/li>\n<li><strong>Effort:<\/strong> go further than competing content.<\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" width=\"1600\" height=\"1658\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-36.png\" alt=\"\" class=\"wp-image-175016\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-36.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-36-410x425.png 410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-36-768x796.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-36-1482x1536.png 1482w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/noscript><img decoding=\"async\" width=\"1600\" height=\"1658\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-36.png\" alt=\"\" class=\"lazyload wp-image-175016\" srcset=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-36.png 1600w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-36-410x425.png 410w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-36-768x796.png 768w, https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2024\/05\/word-image-174980-36-1482x1536.png 1482w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><\/figure>\n<h2 class=\"wp-block-heading\"><a id=\"post-174980-_xjau9cbkj39b\"\/>Final thoughts<\/h2>\n<p>SEO isn\u2019t something that can be automated to perfection at the click of a button (and any tool that promises otherwise is lying). But AI can help speed up and improve the more tedious parts of your\u00a0job.<\/p>\n<p>If you want to test out some AI tools in the easiest possible way, try experimenting with our <a href=\"https:\/\/ahrefs.com\/writing-tools\">40 free AI writing tools<\/a>. They can help with everything from writing clickable titles to generating tons of meta descriptions, and help you separate AI fact from AI fiction.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/ahrefs.com\/blog\/ai-seo\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI can make your SEO efforts faster, better, and more fun\u2014if you know how to use\u00a0it. Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends. How AI works (in &lt;60 seconds) To use AI in the best way (and avoid the mistakes many people make), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/comments?post=2560"}],"version-history":[{"count":0,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/posts\/2560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media\/2561"}],"wp:attachment":[{"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/media?parent=2560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/categories?post=2560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ewebtoolz.com\/blog\/wp-json\/wp\/v2\/tags?post=2560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}