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SEO tracking involves regularly checking a set of metrics to evaluate a website\u2019s performance in search engine results. Some of the most widely adopted metrics include keyword rankings, organic traffic, conversions, and referring domain growth.<\/p>\n
Tracking the right metrics is crucial for SEO (search engine optimization) success. You need them to analyze your SEO performance, report to stakeholders, and take the right kind of action to improve your site\u2019s visibility (such as improving content or building more backlinks).<\/p>\n
Besides keeping an eye on your own website\u2019s key metrics, it\u2019s also smart to check out how your competitors are doing on the same metrics as you. If you notice they\u2019re getting good results, you can figure out what tactics they\u2019re using and consider using them\u00a0too.<\/p>\n
You can track SEO for your site to a fair degree using free tools like Google Search Console<\/a> or Ahrefs Webmaster Tools<\/a>. If you want deeper insights, better data, and the ability to analyze your competitors\u2019 websites, you\u2019ll need a tool like Ahrefs.<\/p>\n This guide is aimed at getting you started with tracking your SEO progress the right way. We\u2019ll\u00a0cover:<\/p>\n\n